Blue Flame Thinking

FEBRUARY 21, 2023

Social media is full of intriguing and informative videos. Plan your video to attract attention and generate engagement The social media environment is crowded. Shoot the video in a horizontal format using the Grid setting on your device to enable vertical video cropping. Styles vary with the latest trends.

Social Media 97

Social Media Video Marketing Media Verticals 97

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories? What platforms offer social media stories?

Social Media 137

Social Media Media Curation Twitter 137

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video? at least once.

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” public broadcast models.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Convince & Convert

OCTOBER 21, 2014

They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Plan your marketing budget around YouTube.

Youtube 154

Youtube Generation Tips Long Tail Marketing 154

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

ClearVoice

FEBRUARY 27, 2020

Usage has gradually increased, but IGTV has still not become the YouTube competitor some thought Instagram was trying to develop when it first launched the tool in the summer of 2018. SMM #Instagram #IGTV #YouTube Click To Tweet. Vertical scrolling list. IGTV now allows content creators to group IGTV videos by series.

Youtube 64

Youtube Verticals Video Marketing Opt-out 64

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Tell a compelling story Focus on showing the value of your product or service.

Conversion Rate 89

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

QuanticMind

AUGUST 30, 2023

What’s new in the realms of paid search and social media? This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. Twitter is now X. Here's what that means. [:04] That’s cool, but check out THIS flip.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: Bandwatch. Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: Bandwatch. Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Martech

AUGUST 22, 2023

Meanwhile, verticals like pets, cosmetics and beauty didn’t trend as highly. Promising forecast for YouTube. “We are confident that more brands will continue to allocate more of their advertising budgets to CTV and other digital media, which will affect traditional TV advertising,” said Andrew Feigenson, Vivvix CEO.

Spending 96

Spending Paid Search Agency Allocation Ads 96

Rain: The Growth Agency

JUNE 10, 2021

Jennifer Eenigenburg, VP, Digital Media Director. The Newfronts built on a lot of the themes we saw last year, with more advanced offerings being developed as consumers continue to move to digital channels for their media. To read the full recap, and the rest of Media Impact Report #26, Click Here.

Advertising Agencies 52

Advertising Agencies Media Amazon Mobile Advertising 52

Vidyard

JUNE 15, 2017

Take Facebook and YouTube for example: YouTube is mature and diverse. YouTube is a video-first destination with a focus on maximizing video consumption, whereas Facebook is social first and focuses on ease of sharing. YouTube has a big focus on search, whereas Facebook does not. Design and Aspect Ratio.

Youtube 88

Youtube Facebook Video Marketing Verticals 88

Oktopost

APRIL 4, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or Youtube. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

B2B 118

B2B Youtube Top of Funnel Verticals 118

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Videos on social media get 12 times more shared than text and images combined. Social Media Week reported that 75% of people prefer watching videos horizontally on their mobile devices. Video Consumption Statistics 18.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Content Standard

DECEMBER 27, 2018

There are very few industries these days that change as quickly as social media. This past year has been an exceptionally tumultuous one for social media networks, even for an ever-changing industry. We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation.

Social Media 111

Social Media Social Marketing Media Planning 111

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. you are not just posting content on social media.

Social Media 137

Social Media Social Marketing Media Work Management 137

Marketing Insider Group

JUNE 23, 2021

Even social media influencers make sure they invest in at least one quality light. Using this rule, you imagine dividing your image into 9 equal parts with two evenly spaced horizontal and vertical lines. You can use a shorter video for social media and a long-form video for your website that focuses more on brand storytelling. .

Storytelling 330

Storytelling Video Marketing Product Tips 330

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. Millions of people are now browsing social media platforms daily in search of product recommendations. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Contently

SEPTEMBER 24, 2021

Earlier this summer, the future of social media became much clearer. He also said users should expect to see more algorithmically recommended vertical videos, from people and topics they don’t follow, over the next 6-12 months. ” As a result, it looks like we’re barreling towards a new era of social media. .”

Social Networks 208

Social Networks Social Media Facebook Verticals 208

SmartBrief - Marketing

MARCH 17, 2024

In the next two to three years, we’ll see more influencers venture into developing their product lines, promoting personal services and building their brands across various social media platforms. This deeper understanding will help them select influencers for future engagements that align best with their brand ethos and beliefs.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

ClearVoice

MARCH 6, 2019

After a vlogger detailed how a few bad actors were using YouTube as a sort of “soft-core pedophilia ring,” advertisers were quick to jump off YouTube until the video giant made changes. Among others, a couple of the big advertisers who pulled ads from YouTube include Walt Disney Co. and Nestle SA.

Trends 109

Trends Examples Content Marketing Verticals 109

Webbiquity

DECEMBER 18, 2018

The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success. People who wanted to use their other products, such as Gmail or YouTube, were forced to sign up to the platform. Unsurprisingly, the dominant media properties on the net are content-producing monsters. In many (most?)

Training 214

Training Planning Work Management Marketing Management 214

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Willis is a recognized thought leader in the areas of AI, DEI, and Content Governance, and is active within industry groups dedicated to the growth and health of Marketing Technology and the verticals he serves. Meet Christopher Willis the CMO/CPO of Acrolinx.

CPO 144

CPO B2B Thought Leadership Transparency Branding 144

illumin

NOVEMBER 24, 2023

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. Finally, advertisers are catching on that a large portion of social media users are scrolling with the volume off.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Buffer

NOVEMBER 1, 2018

Repurposing your content across channels is a great way to get the most from your social media strategy. When GQ posted a video about Kylie Jenner and Travis Scott on its YouTube channel (with 2.5 But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views.

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. In fact, on Instagram Reels have the highest reach of all media types on the platform.

Buy 117

Buy Video Marketing Template Bandwidth 117

Convert

APRIL 7, 2021

This means spending time listening to them through social media, forums, and other online platforms they frequent. In 2020, we started hosting more live events over at Uscreen’s YouTube channel. Many brands across verticals saw an increase in video consumption. It can be used to connect with audiences in any vertical.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Hubspot

APRIL 2, 2021

The answer is media buyers. That's where media buying comes in. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market. It's not like social media where users come and find you. Media Buying vs. Media Planning.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

BOP Design

FEBRUARY 20, 2019

The beginning of 2019 is a great time to assess everything you’ve been doing and find ways to build on your B2B marketing and social media strategy. Below are several trends in social media for the new year as well as a handy social media cheat sheet to keep your content optimized. What’s New for 2019? The Rise of LinkedIn.

Social Media 50

Social Media Media B2B Linkedin 50

ClearVoice

JULY 15, 2022

Marketing to boomers on social media is more profitable than ever. Compared to Millenials, boomers are also 58% more likely to click branded social media content—whereas 19% are more likely to share them with their connections. But with their population size, social media activity, and roughly $2.6 Promote videos on YouTube.

Planning 118

Planning Content Marketing & Strategy Youtube 118

ClearVoice

JULY 6, 2021

Approximately 67% of marketers develop social media videos. YouTube video stats. More than 70% of viewers say YouTube makes them aware of new brands. YouTube viewers say they are 4 times as likely to use the platform to find additional information about a brand, service, or product. YouTube ). Wyzowl ).

Stats 98

Stats Video Marketing Planning Emarketing 98

Crimson Marketing

OCTOBER 29, 2015

Americans spend 24% of their media time using #mobile devices #mobileadvertising Click To Tweet. Social media: . Vertical video: “ Marketers should consider video that is optimized for the vertical mobile screen. That’s why 65.79% of marketers said they plan to increase their use of YouTube.

Trends 100

Trends Planning Mobile Advertising Verticals 100

Convert

NOVEMBER 2, 2022

One approach is to create short-form vertical videos. This format is becoming increasingly popular, especially among younger audiences such as GenZ and Millennials ( 84% of them consume short-form videos ), as it is more immersive and interactive than traditional horizontal videos such as YouTube or Vimeo embeds. Another option is ads.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. The need to create social media video is universal, and Instagram has seriously stepped up their game in that department over the years.

Video Marketing 143

Video Marketing Branding Brand Identity Best Practices 143

Magisto

JANUARY 13, 2020

32% of Americans listen to podcasts monthly (and the number keeps on rising), podcast listeners tend to be more educated than average and they are more likely to follow brands and businesses on social media. Podcasts are not as searchable and discoverable as a YouTube video, for instance. And these numbers keep on growing!

Trends 84

Trends Planning Lead Scoring Lead Ranking 84