Webbiquity

AUGUST 1, 2023

This means doing keyword research (determining the best keyword phrases to target based on a combination of relatively search volume and low competition or difficulty); mapping the selected keywords to specific pages; then optimizing the navigation, content, URL, and other elements of on-page SEO for each page.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Bionic

JULY 9, 2019

At the center of Campaign Analytics, is the Tracking URL. The Problem with Tracking URLs. The biggest problem with tracking URLs is creating them. To track properly, you need to create a unique tracking URL for each placement in your media plan. Custom Tracking URL Builder. What a nightmare!

Marketing Analytics Tools 40

Marketing Analytics Tools Multi-Channel Advertising Agencies Media Plans 40

Bionic

JULY 27, 2023

When media planning , you can never have enough data. You need data to make the best media buying decisions. Unlike other systems, Bionic enables you to customize your media planning platform. Unlike other systems, Bionic enables you to customize your media planning platform. Every media cost method.

Media Plans 78

Media Plans Paid Search Agency Advertising Agencies Media 78

Parse.ly

JANUARY 7, 2019

In past years, month to month would often show fluctuations in traffic sources that billions of online readers used to find articles or videos on media and content sites. It appears that any traffic from the Google Discover feed comes through as a Googleapis.com referral url now, whereas in November it appeared as discover.google.com.

Traffic 94

Traffic Trends Aggregators Domain 94

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It’s a small but important step towards making social media a standard business tool. Companies must still find effective ways to monitor and respond to social media events.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Marketing Insider Group

MARCH 11, 2024

Your sitemap should include: Video titles Descriptions Play page URLs Thumbnail URLs Raw video file URLs This can significantly improve the chances of your videos appearing in search engine results. Encourage viewers to share your videos on social media platforms.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Brandwatch Marketing

JUNE 15, 2022

The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. If you are a social media rookie, this list of the top free social media monitoring tools might come in handy. It is well known for its social media management functions.

Social Media 144

Social Media Tools Media Lead Scoring 144

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Social media should be part of healthcare organizations’ strategy. Please review our full disclaimer before reading any further.

Social Media 104

Social Media Enterprise Management Work Management Marketing Management 104

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

LeadSquared

FEBRUARY 8, 2019

Also referred to as a URL, a link is a gateway to your marketing campaigns. It is what your prospects/customers click on to see and interact with your offerings – in search engines, social media pages, blog posts, email newsletters, and so on. Let’s just say digital marketing would be largely impossible without URLs to click.

Landing Pages 52

Landing Pages Adwords Lead Scoring Lead Ranking 52

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

CoSchedule

NOVEMBER 15, 2022

Between managing multiple social media pages, a website, a blog, a podcast show, and a YouTube channel… Shayne Seymour has a lot on his plate. Shayne shares a few tips and tricks when using Marketing Calendar as a social media tool. How to stay organized on social media. How to stay organized on social media.

Social Media 103

Social Media Social Marketing Campaigns Planning 103

Bionic

JUNE 30, 2022

The latest upgrade to Bionic media planning software includes faster filters , faster picklists , faster deletes , and faster URL exports. Media Planners Feel a Need for Speed. As a media planner or media buyer, you have to move quickly. In this latest upgrade, you got a bunch more media planning accelerators.

Media Plans 52

Media Plans Media Click Rate Software 52

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

SocialPilot

JANUARY 21, 2024

Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels. They are experts in a particular niche and post content on social media revolving around the same niche, catering to a specific and engaged audience.

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media? Lead management & CRM.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

Sprout Social

JANUARY 13, 2021

Or it was a combination of newsletter information, social media posts, and word of mouth? In terms of the social media marketing funnel , attribution models credit the channels within the Awareness and Consideration stages that led to the Conversion. Models also help you understand if your social media campaign is actually working.

Marketing Attribution 97

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 97

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

JULY 26, 2021

More importantly, you need to know the ideal character count for social media posts. To make your job a little easier, we’ve put together a detailed guide on social media character limits and ideal post lengths. We’ve also included a free social media character counter to test the length of your social posts before you hit “Post.”.

Social Media 145

Social Media Media Ideal Customer Profiles Youtube 145

Biznology

AUGUST 21, 2018

I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. Don’t Just Call In Your Social Media. You can totally post the same news and updates across all your social media platforms— fer sure— you just need to make sure you dress it up appropriately for each venue.

Social Media 137

Social Media Social Marketing Media Twitter 137

Marketing Insider Group

FEBRUARY 22, 2021

If you try, Google will notice, and you won’t earn the rankings you want on any URL. Rank well for a few blogs, earn the traffic from them, and Google will be more likely to include more of your URLs in the results for higher competition keywords. Giving Google More URLs to Index. You can’t be an expert in everything.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Marketing Insider Group

MARCH 11, 2024

Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. So are URLs, meta titles, descriptions, and headings. E-E-A-T”); relevant internal and external links; and video, graphics, and other visual media. Keywords are still important.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Oktopost

APRIL 14, 2023

Social media has become a vital channel for businesses to connect with their customers and promote their brand. As the social media landscape continues to evolve, so do the challenges faced by social media managers in terms of content creation and management.

Social Media 62

Social Media Work Management Tools Media 62

Sprout Social

MARCH 28, 2024

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Track the sentiment for certain hashtags A solid social media strategy also tracks how people feel about the content you’re putting out.

Linkedin 102

Linkedin Analytics Work Management Marketing Management 102

illumin

APRIL 11, 2024

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. Despite the immense value of creator content, this invaluable content is gatekept within the parameters of social media platforms for the most part.

Barriers 127

Barriers Brand Identity Branding Content 127

Biznology

FEBRUARY 17, 2017

Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. That’s why you need a social media audit before you put together that next social marketing campaign. But you already know that.

Social Media 144

Social Media Business Media Profiling 144

Oktopost

FEBRUARY 13, 2023

As social media continues to play a vital role in the way businesses connect with their customers and promote their brand, the need for powerful and efficient tools to manage and create content has never been greater. Content Spark : This feature allows social media managers to auto-generate messages with AI.

Social Media 62

Social Media Tools Media Content 62

SEMrush

SEPTEMBER 28, 2021

Open Graph tags can make your URLs pop on Facebook, Twitter, and LinkedIn. Read our guide to learn how they work and how troubleshoot them.

Social Media 95

Social Media Media Tagging Linkedin 95

Marketing Insider Group

MARCH 18, 2020

You can also track how subscribers are engaging with your content and create segments of subscribers based on engagement, such as visiting your website or sharing your content on social media. Hootsuite is a social media marketing management tool that makes it easier to manage all your social media content across several platforms.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Adobe Experience Cloud Blog

MAY 17, 2019

Success with content on social media can be simple if you’re organized and focus on efficiency. Follow them, and soon you’ll build a full-blown social media content calendar to drive traffic and growth. This means you will be able to add RSS feeds of your favorite blogs and media. Activity #1: Set up and maintain a calendar.

Social Media 134

Social Media Activities Media Curation 134

Brandpoint

JUNE 9, 2021

Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. Smart marketers will take steps to optimize their MAT for the modern media landscape. While this is a controlled media strategy , it’s not the same as taking out an ad.

Media 122

Media PR Paid Search Agency Distribution 122

Convince & Convert

MAY 2, 2016

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Start by understanding where social media falls in your sales funnel.

Social Media 110

Social Media Social Marketing Top of Funnel Marketing Analytics Tools 110

Martech

APRIL 18, 2024

The “organic social” channel, which offers a new way to measure social media marketing, delivered 1,920 users, 4,952 key events and $5,797 in total revenue over the same period. So, where did all these people discover the relatively long URLs for the plethora of landing pages?

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Martech

OCTOBER 11, 2023

Invent a new concept and own the URL The idea : Creating a new concept or strategy that gains traction in your industry and owning the primary URL associated with that concept. Long-term benefits : A book serves as a cornerstone for your expertise and can be a long-lasting asset that continually reinforces your authority in your field.

Marketing AI 132

Marketing AI SEO Thought Leadership Search Marketing 132

Convince & Convert

APRIL 10, 2018

Social media changes all of that, enabling events and their planners to have long-term, nuanced, shifting interactions with attendees. I gave a speech in suburban Cincinnati to the Mid-American chapter of Meeting Planners International, titled “7 Ways to Use Social Media to Create Buzz-Worthy Events.” The shorter the better, please!

Buzz 155

Buzz Social Media Media Conference 155

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. People may find your company’s products on social media. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Why should you integrate email with social media strategy? Attract more subscribers.

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75