ViewPoint

MARCH 6, 2014

Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. After all, content is the “fuel” that drives the social media engine, right? But things can get murky when marketers are asked to rate social media in terms of contributing to business goals. And YouTube in 10th place?

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Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

JANUARY 24, 2012

Jason Falls is an author, speaker and CEO of Social Media Explorer. He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Manufacturing firms don't watch YouTube! Logistics companies aren't on Twitter.

P2P 120

P2P B2B Youtube Social Media 120

ViewPoint

OCTOBER 31, 2013

For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Each interview is available on our blog and YouTube channel. Click to start video at this point —Koka’s “eureka” moment was when he recognized the value in connecting his Twitter and LinkedIn accounts.

Lead Scoring 120

Lead Scoring Lead Ranking Cross-Selling Best Practices 120

ViewPoint

FEBRUARY 2, 2011

Follwer her on Twitter @marketingprofs. Social media = Lots of room for improvement. Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. Social media is like baseball, says Brian Watkins, Social Media Manager of Adobe.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

ViewPoint

MARCH 13, 2014

The interviews are available on our blog and YouTube channel. But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Social media and inbound sales are like the icing on the cake, she said.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

ViewPoint

JULY 26, 2018

Social media. Of course, every program is supported during the interview with quotes from the guest and host on Twitter. In some instances, when guests are dynamic, she might create a YouTube video using pictures of the guest, art from the show, etc., Retweets are common from the guest’s marketing staff. and the audio.

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Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

JULY 17, 2013

It is expected that 85% of buyer-seller interactions will happen online through social media and video. Twitter: @josianefeigon. YouTube: youtube.com/user/josianefeigon. The average cost of an outside B2B sales call is $215-$400 per call. An inside call, on the other hand, averages only $25-$75. Phone: (415) 543-6537.

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B2B Thought Leadership Skype Work Management Thought Leadership 120