Buzz Marketing for Technology

FEBRUARY 17, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

Viral Marketing 100

Viral Marketing Storytelling Webcast Content 100

Digital B2B Marketing

OCTOBER 4, 2011

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

WriteSpark

FEBRUARY 18, 2009

Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey. 

Social Media 120

Social Media Media Forrester Copywriting 120

markempa

JULY 1, 2013

But, regardless of that anxiety and effort, every webcast attracted more attendees than the one prior. Now Thomas hosts one webcast a month while the Lithium product-marketing team hosts another two or so per month. Being able to say ‘We’re having a webcast in a couple of weeks’ is a great excuse for outreach,” Thomas said.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

Marketing Craftmanship

APRIL 21, 2011

Co-sponsored by the Financial Times and Doremus, this survey of more than 500 senior-level business executives suggests that if you’re attempting to reach corporate decision-makers, you may want to want to re-consider Twitter as a marketing tactic. Fewer than 10% use Twitter at work, and only about 20% use Twitter at home. .

Tactics 100

Tactics Webcast B2B Marketing Twitter 100

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. What’s the ROI of webcasting?

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

LeadSquared

OCTOBER 23, 2016

Say what you will about social media, but it has become the metaphorical elephant in the room: hard to ignore. Emporio is a boutique marketing agency, which specializes in Social Media Marketing, Influencer marketing and Online Reputation Management. Social Media Marketing Strategy FAQ: 1. But how do you make the most of it?

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

The Lead Agency

FEBRUARY 28, 2018

Is your B2B business struggling to gain engagement on the major social media networks? A lot has been written about the importance of using Social Media to help grow your business, particularly in the B2B sector. Subsequently, the people connecting on these social media sites are much more interested in those specific topics.

Small Business Marketing 48

Small Business Marketing Social Media Media Ad brokers 48

Adobe Experience Cloud Blog

DECEMBER 4, 2012

by Jason Miller Think of Twitter as the water cooler for B2B marketing professionals: It’s a vibrant community where businesses can prospect leads and congregate as thought leaders to discuss relevant industry topics. On Twitter, it is easy to quickly compose Tweets and messages aimed at those interested in your company or product.

Lead Generation 48

Lead Generation Twitter Optimization Lead Scoring 48

Only B2B

FEBRUARY 28, 2018

You can see video content (live or recorded) almost on all the social media platforms. Live streaming on social media quickly gained popularity amongst B2C brands who were trying to increase engagement with their buyers. More and more companies are adopting live videos, especially webinars and webcasts, to attract their customer base.

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

Digital B2B Marketing

SEPTEMBER 10, 2013

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. You are promoting a one-off event, such as a webcast or local in-person event, and the additional available reach is key. This guide will get you started.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Biznology

MAY 30, 2017

Maybe cruise some Groups or even engage folks via Twitter and Facebook. When you finally make that love connection, schedule a call or webcast or screenshare or desktop-share or demo, then you’re cooking with gas. Do you plan to write the perfect pitch and send them out by hand? Then another a couple weeks after that.

Planning 186

Planning PR Cold Calling Webcast 186

LeadsRX

APRIL 13, 2021

Powered by a unique Universal Conversion Tracking Pixel , LeadsRx provides an impartial view of customer journeys, giving each advertising touchpoint proper weight and credit including broadcast media. Connect with LeadsRx on Twitter , LinkedIn and Facebook.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Marketing Insider Group

JULY 15, 2010

The webcast was one of the best I’ve seen in a long time based on attendance and amount of participation. We do 100’s of webcasts a year, this turned out to be one of the best.” My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

EveryoneSocial

FEBRUARY 3, 2017

Yesterday’s webcast on influencer marketing was a smash success, and many of you had questions on how to implement a successful influencer marketing campaign. As we mentioned on the webcast, you first have to know who your target market is and what they spend their time doing. Here’s the recording in case you missed it. /wp-content/uploads/2017/02/Influencer-Marketing.mp3.

Campaigns 40

Campaigns Webcast Advertising Agencies Custom Publishing 40

Digital B2B Marketing

MARCH 19, 2012

Rallying an organization accustomed to producing product information sheets, webcasts and white papers around creating content that is optimized for search, easy to consume, timely and worth sharing is a difficult organizational change. Join the Discussion Join #B2Bchat every Thursday at 8:00 PM Eastern time on Twitter.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Webcast 100

Marketing Insider Group

MAY 17, 2012

Yesterday I attended the @ MarketingProfs webcast “ Top Tools For Engaging Your Audience Online.” I have to say I have been following Scott since I first joined Twitter in 2009. He helped to teach me that social media is truly about having conversations and about engagement. Photo Source.

Tips 100

Tips Webcast Social Media Mobile Marketing 100

Digital B2B Marketing

OCTOBER 16, 2012

We have all turned to Google or social media and discovered things that are completely useless or misleading. If it is an email promotion for an upcoming webcast or a banner ad showing how much money your business can save, a marketer is interrupting you and asking you to move on to something else. The difference is friction.

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100

Digital B2B Marketing

MAY 3, 2012

Among paid media and advertising tactics, lead generation programs like content syndication are a key source of leads for B2B marketers, especially in the enterprise technology space. Nearly all media programs that accomplish both objectives are fundamentally combining both kinds of tactics. Warning: You Cannot Have Both!

Lead Generation 100

Lead Generation Advertisements Advertising Lead Ranking 100

Digital B2B Marketing

AUGUST 23, 2012

Observed behavior, including the marketers website, content and email, as well as social media and other observable behavior. It can also include priorities, risk profiles, media usage, role in the purchasing process and numerous other elements and anecdotes. Share your view in the comments below or with me on Twitter ( @wittlake ).

Lead Ranking 100

Lead Ranking Lead Scoring Peer-to-peer Marketing Qualified Leads 100

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

Digital B2B Marketing

SEPTEMBER 22, 2011

Links to a webcast and white paper on the same topic do not give your audience two different paths, only two different formats. Share your view on this approach below or with me on Twitter ( @wittlake ). I am a digital and B2B marketer with a background in online media and analytics. Make Choices Specific and Different.

Planning 100

Planning Content Marketing Webcast Content 100

Digital B2B Marketing

JUNE 16, 2011

Getting participation on a webcast or a passing a grade on your website feedback survey isn’t nearly enough. Share your perspective in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. You must put your audience’s needs first.

Webcast 100

Webcast Demand Generation Agencies Demand Generation Mobile Advertising 100

Digital B2B Marketing

JANUARY 26, 2012

For me, live webcasts are a format of last resort. As a media buyer, it baffles me when publishers put a media kit behind a registration form, and then send the kit via email a day later. Share your additions in the comments below or with me on Twitter ( @wittlake ). Blog posts or articles are best.

Content Marketing 100

Content Marketing Planning Webcast Lock-In 100

KoMarketing Associates

MAY 1, 2013

According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). Webinars/webcasts (88%). According to Content Marketing Institute, software marketers use the following platforms more often than their B2B peers: Twitter (89% vs. 80%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

The Point

JUNE 20, 2011

Include a link to the complete paper or Webcast so people can read or view more. Title your post with search results and Twitter in mind (i.e. Review – pick a product, book, report related to your space (or something that would interest a potential customer or target buyer for your product) and write a review. Just remember: 1.

Webcast 100

Webcast Opinions Thought Leadership Paper 100

Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Social Media Today ). Social Media Today ). Social Media Today ). Social Media Today ). – eNewsletters (60%). TopRank ). Just 55% use Google+. MediaPost ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

NuSpark Consulting

MAY 7, 2016

In a recent Series Pass webcast on social selling , she describes the modern buyer as fully empowered: “She’s digitally driven, starts her search on the web, belongs to multiple social networks [and] is mobile with multiple devices,” she states. Most effective B2B social media platform: LinkedIn: 66%.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? But social media has opened up a channel. Absolutely not.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Marketing Qualified Leads 100

Convince & Convert

MARCH 27, 2012

For more on Joe, check out his personal site or follow him on Twitter @juntajoe. In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. Social media channels abound for publishing purposes.

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Convince & Convert

MARCH 27, 2012

For more on Joe, check out his personal site or follow him on Twitter @juntajoe. In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. Social media channels abound for publishing purposes.

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

Adobe Experience Cloud Blog

NOVEMBER 2, 2011

Delphine Remy-Boutang, Worldwide Digital Social Media Marketing Manager at IBM Software Group, talked about Attracting the Right Leads using Social Media. Today, almost 200,000 IBM employees have Facebook pages (nearly half of its global workforce), 25,000 have Twitter accounts and more than 17,000 maintain blogs.

Trade Show 48

Trade Show Top of Funnel Marketing Automation Services Work Management 48

The Effective Marketer

AUGUST 25, 2009

The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. It all boils down to: 1. Know your audience 2. Know your subject 3. Create a story to tell 4. Rehearse 5.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Wondering Out Loud

JULY 27, 2009

Mark Schaefer, the proprietor, has been known to throw a bomb or two into the sanctified town of Social Media. That includes social media. I should add that I appreciate Mark’s instance on delivering to a hard ROI, but he might be asking for something that social media is not prepared to deliver at this stage.

Social Media 40

Social Media Web 2.0 Sales Qualified Leads Media 40