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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Image credit: CMI.

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Media Insights: Interview With Lindsey Wilkinson, Reporter at CIO Dive

Walker Sands

For the next installment of our media insights blog series , I caught up with Lindsey Wilkinson from CIO Dive to discuss how PR professionals can capture tech reporters’ attention. As a younger reporter, do you prefer Twitter over email or do you like everything being on email? How do you prefer being pitched? What do you prefer?

PR 98
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Best Free Social Media Analytics

TrustRadius Marketing

Social media is essential to building brand awareness and increasing sales. Social media analytics is indispensable for improving social media performance and business growth. If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy.

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The Future of B2B eCommerce Marketing Trends

Webbiquity

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Guest post by Nina Petrov.

eCommerce 270
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Twitter Tailored Audiences: When Does It Make Sense?

Convince & Convert

If you pay attention to digital advertising, you’ve probably heard the big news: Twitter is diving headfirst into retargeting with the launch of a new program called Tailored Audiences. With Tailored Audiences, it’s now possible to target Twitter users based on their actions across the Web. The possibilities are almost endless.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But no one knows how best to use it, which has led to a wide range of offerings under the social media label.

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You’re Wasting Your Time on Social Media

Webbiquity

At some point today, a social media marketer is going to get fired. For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. The harsh reality is that most companies have absolutely no chance of dominating the social media landscape the way they envision. The reason?