ViewPoint

NOVEMBER 12, 2013

Original Content Attracts Twitter Followers. Click to start at this point — Matt’s company has more than 18,000 Twitter followers. They have more than 1,600 original blog posts on their site — a new post seven days a week — and this content drives traffic from Google and from social media. Twitter: @mattheinz. Stay Tuned.

Paid Search Agency 120

Paid Search Agency Marketing Leads Leads Lead 120

ViewPoint

JULY 12, 2012

” Social Media: Less About Lead Gen and More About Creating Relationships. Click to start video at this point — Recent research reports high social media use by senior execs for staying in touch but low use for buying, and Ann comments, “I think people have really tried to shoehorn lead generation tactics into social media.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

OCTOBER 1, 2013

Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. Twitter: @ardath421. It doesn’t develop naturally; it takes work. LinkedIn: www.linkedin.com/in/ardathalbee. Stay Tuned.

Content 120

Content Storytelling B2B Sales Linkedin 120

ViewPoint

FEBRUARY 2, 2011

Follwer her on Twitter @marketingprofs. Social media = Lots of room for improvement. Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. Social media is like baseball, says Brian Watkins, Social Media Manager of Adobe.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

ViewPoint

MARCH 20, 2014

The webinar was called, "The Future of Social Media." Which is relevant when you''re selling social media management software. Think about who uses social media management software? But, who wants to watch a webinar on the "Future of Social Media"? Just about anybody curious in the social media industry.

Marketing Management 120

Marketing Management Leads Lead Marketing Qualified Leads 120

ViewPoint

OCTOBER 31, 2013

For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Click to start video at this point —Koka’s “eureka” moment was when he recognized the value in connecting his Twitter and LinkedIn accounts. There are a few topics that come up regularly. LinkedIn is more buttoned up.

Lead Scoring 120

Lead Scoring Lead Ranking Cross-Selling Best Practices 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media. Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media. Stay Tuned.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

DECEMBER 8, 2011

“Metrics such as clickthroughs, conversions, ReTweets, Likes, etc… are more easily measured on social media than similar metrics for more traditional media, plus measurement and analytics platforms have improved significantly (and continue to).” A recent lawsuit, for instance, values Twitter followers at $2.50

Merchandising 120

Merchandising Clickthrough Demand Generation Agencies ROI 120

ViewPoint

AUGUST 18, 2015

Hired a social media marketer. You can follow her on Twitter @pamhege or find her on LinkedIn. Treating the symptoms of poor revenue performance is not going to make it better. Think about all you’ve done in 2015 to improve sales and grow revenue: Launched a new website. Increased spending on lead generation. Added an SDR team.

Lead Scoring 120

Lead Scoring Lead Ranking Top of Funnel Leads 120

ViewPoint

DECEMBER 10, 2013

That kind of video can be shared on social media, generating buzz about your company. Twitter: @velocity_sales. Let people see how great your company is, Chad suggested. Create a short video that shows your office and the people who work in it. Field Reps Should be Open to Moving Inside. Chad''s Blog: highvelocitysales.wordpress.com.

Buzz 120

Buzz Lead Ranking Linkedin Video Marketing 120

ViewPoint

APRIL 30, 2013

He is a regular guest on CNN and HLN on the subject of marketing and social media and is an internationally-recognized keynote speaker for corporations, events and trade shows around the globe. He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book. Mobile Marketing Boom.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

ViewPoint

MARCH 13, 2014

But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Social media and inbound sales are like the icing on the cake, she said. The cake still consists of the tried and true standby media channels.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

ViewPoint

JULY 26, 2018

Social media. Of course, every program is supported during the interview with quotes from the guest and host on Twitter. As an example, see Dan McDade of PointClear and his ViewPoint Blog, and his use of an interview on SLMA Radio about Who Owns the Pipeline. Retweets are common from the guest’s marketing staff.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

ViewPoint

APRIL 18, 2012

He adds that this is part of a larger, content-driven marketing trend that includes rich media. Social Media is Becoming a Lead Gen Vehicle. Click to start video at this point —Trip sees social media marketing starting to turn a corner. Along with this trend, media integration is becoming more prominent.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

JULY 17, 2013

It is expected that 85% of buyer-seller interactions will happen online through social media and video. Twitter: @josianefeigon. The average cost of an outside B2B sales call is $215-$400 per call. An inside call, on the other hand, averages only $25-$75. Today, we have 20 million salespeople. YouTube: youtube.com/user/josianefeigon.

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

ViewPoint

JUNE 8, 2012

Today’s PowerViews guest is Ginger Conlon, Editorial Director of 1to1 Media. Click to start video at this point — Commenting on how to prioritize investments in social media, mobile and marketing automation, Ginger encourages companies to, again, understand their customers first. Ginger on Twitter: @customeralchemy.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

MAY 30, 2012

Prioritizing New Media: Start with What the Buyer Needs, Wants & Looks Like. Click to start video at this point — Commenting on the debate between the right outbound/inbound marketing mix, Andrew notes that the dichotomy is a bit hyped: you still need a balance that delivers multiple touches in multiple media. Stay Tuned.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

ViewPoint

JANUARY 9, 2014

Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B. Jamie Turner | 60 Second Communications. Au contraire – B2B companies often struggle more than B2C to create a personal brand that prospects can connect with and trust.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Scoring Lead Ranking 120

ViewPoint

SEPTEMBER 27, 2012

Social media integration. Social Media: The Rise of the Social Buyer in the Complex Sale. Dave says social media has a very important role, and it’s growing. Out of that group, about 70% to 75% said social media was useful or very useful. New marketing channels. Making sense of all the data now available.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

ViewPoint

JANUARY 31, 2013

Because prospects and customers see meaningless cold calls as wasteful interruptions, successful sales professionals must use social media research to find reasons to connect with their leads.

Peer-to-peer 120

Peer-to-peer Cold Calling Consulting Work Management 120

ViewPoint

MAY 7, 2013

Tony feels that, due to social media collaboration, even the standard labels for the players are becoming a bit outdated. You can connect with Tony Zambito and learn more about his work via the following resources: Twitter: @TonyZambito. You need to understand the bigger picture of how buyers today are networked," Tony says.

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

ViewPoint

JANUARY 11, 2011

Social media has leveled the playing field. Blogs, twitter, Facebook and Linkedin have created an environment where individual sales reps can know showcase their knowledge and value as a partner to their buyers. ISRs will begin to understand the value of personal branding and how it can impact their sales efforts.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

ViewPoint

APRIL 28, 2015

Familiarize yourself with their Twitter presence—specifically the hashtags they use—to get a sense of their interests and beliefs. If you find they don’t use social media very much you can be a little more traditional in your approach. This will provide insight that goes beyond their work history and education.

Lead Scoring 120

Lead Scoring Lead Ranking Sales Qualified Leads Sales Leads 120

ViewPoint

AUGUST 30, 2012

Social Media: Table Stakes and the Challenges Linking to ROI. Click to start video at this point — Regarding social media, Craig says we should probably be looking at the downside of not doing it instead of looking for ROI right now, and he adds, “It’s table stakes.”. Craig’s Blog: www.funnelholic.com. Stay Tuned.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

JUNE 15, 2012

He recommends that value-added selling take an integrated multi-touch, multi-media approach—at least six to eight touches with email, direct mail and phone calls. Sales Lead Management Association on Twitter: @SalesLdMgmtAssn. Sales Lead Management Association Website: www.salesleadmgmtassn.com. Stay Tuned.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

ViewPoint

JUNE 28, 2012

Social Media Mantra: Listen First. Click to start video at this point — Asked about recent research reporting 84% of buyers use social media to monitor trends and stay connected, but only 18% use it to interact with vendors and make purchase decisions, Rich comments that he is hearing good B2B use cases based on listening.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

ViewPoint

NOVEMBER 8, 2012

They then they use social media to check what other contacts have done about those issues. Richardson on Twitter: @RichardsonSales. Today’s customers are self-educating, and she notes that the first thing they do when they think they have identified a need is go to the Internet to get product information for themselves. Stay Tuned.

Demand 120

Demand RFP Work Management Buying Cycle 120

ViewPoint

JULY 10, 2013

We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was: What are the top three social media tools (ranked in order) and why? I was more surprised that only six of the alum mentioned Twitter. Not surprisingly, S.

Social Media 120

Social Media Opinions Tools InsideView 120

ViewPoint

OCTOBER 11, 2012

He talks about the importance of how media are used in an integrated way: “When I read that it’s only inbound and that outbound is dead—that’s like saying email is dead or telemarketing is dead—I don’t think any of it is dead. Carlos on Twitter: @cahidalgo. If you look at inbound—at its most simplistic—being found, that’s great.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

MAY 2, 2012

Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. The Magnification Power of Social Media Comes From Sharing.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

MAY 8, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, a social selling speaker and author of, Off the Hook Marketing: How to make social media sell. At best, sales are often blindly attributed to content as part of a mass media branding success using fuzzy math.

Lead Scoring 120

Lead Scoring Lead Ranking Generation Leads 120

ViewPoint

JUNE 15, 2016

Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Marketing Automation Management. Two major departments compete on rules establishment and daily management (sales and marketing). Marketing Operations Department. Website Management. Public Relations. Investor Relations.

Lead Management 120

Lead Management Work Management Marketing Management Sales Qualified Leads 120

ViewPoint

SEPTEMBER 12, 2011

Here are some big ideas that I took away from the show… The Social Enterprise The central focus of the show was leveraging the power of social media to reach and help more customers. To accomplish this, social profile has been integrated with LinkedIn, Twitter, Facebook and takes advantage of open API.

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

ViewPoint

APRIL 13, 2012

Marketing: Be provocative and make social media systematic. He encourages them to take a stand on the important issues and be provocative, especially with social media and the newer digital channels. He also sees a lot of marketers focused more on the “media” than the “social” in social media.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120