LeadSloth

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Social Media for B2B Lead Generation

LeadSloth

Earlier this year Jame-Ane Ervin wrote a great post about the results of promoting her webinar via Social Media. Now that’s effective use of social media. A couple of weeks ago I met one of the founders of the site Social Media B2B : Jeff Cohen ( @dgtlpapercuts ). “Twitter is getting more popular every day.

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Social Media & Marketing Automation

LeadSloth

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. How can Social Media be integrated with Marketing Automation? I started researching this, and I found five ways to add Social Media features to Marketing Automation: Share to Social.

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Measure Your ROI on Social Media Leads

LeadSloth

On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. I first used it inside AdWords, in which they offered cross-media conversion tracking. The Google tracking is from before Twitter, so the URLs were long and ugly. Let me know your suggestions.

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook. When talking about Social Media, most people immediately think of Twitter or Facebook.

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Hubspot Review

LeadSloth

But – just like any other SEO & Social Media tool – HubSpot will only deliver results if you put a fair amount of time into creating and promoting content: compelling content is what makes the HubSpot engine hum. If you compare it with stand-alone SEO & Social Media tools, you may say it’s expensive.

Hubspot 100
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MarketingSherpa’s Email Summit 2009

LeadSloth

Unfortunately I can’t be there, but there is live coverage via Twitter. Using email in conjunction with social media campaigns. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. Some highlights from the agenda : Email Strategies.

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Inbound Marketing & Marketing Automation

LeadSloth

It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), Social Media monitoring : see who writes about your company or your areas of expertise. Tags: Demand Generation Social Media Monitoring enquisite hubspot inbound marketing lead management marketing automation ppc raven seo social media.