Kaon

SEPTEMBER 15, 2015

Intersection of Content and Social Media, presented by Sonia Simone from Copyblogger. This session focused on how your social media posting should be about content promotion and how vital it is to always optimize your content for social sharing. What does your organization do to make your audience’s world better?

Conference 100

Conference Hubspot Social Media Mobile Marketing 100

Kaon

SEPTEMBER 24, 2015

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring. Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic.

Hubspot 100

Hubspot Conference Marketing Analytics Tools Social Media 100

Kaon

DECEMBER 9, 2015

As the novelty of the new century diminishes, so, too, has the glow of a single marketing channel (social media) as the locus of all things “new” in marketing. It is no longer sufficient to be present with a brand message in every new media channel. Follow Finn on Twitter: @marketing3D. Gavin Finn, Ph.D.,

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Management Deliverability 100