B2B Memes

NOVEMBER 23, 2011

As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide. Today’s principle is based on the importance and power of conversation, reflecting new media’s emphasis on dialogue rather than monologue.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

B2B Memes

NOVEMBER 28, 2011

The new-media principles of transparency and openness discussed in my last two posts mean that readers can both see and participate in the process of journalism itself. The controversial aspects of putting process ahead of product are obvious even in older forms of online media such as blogs. Six New-Media Principles: Introduction.

Process 100

Process Product Media Validation 100

B2B Memes

NOVEMBER 25, 2011

In last Wednesday’s post, I described how new media make the reader an equal partner in journalism, able to talk back to, as well as compete with, the journalist. But in the social media world, they have an increasingly personal and direct connection to their readers. Related posts: The Perils of Corporate-Personal Twitter Names.

Personalization 100

Personalization Media Social Networks Social Media 100

B2B Memes

NOVEMBER 20, 2011

and social media, along with the impact of Google search, would have rendered our efforts irrelevant. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. Related posts: Social Media and the Clash of Brands. Three Ways to Turbocharge Your New-Media Career.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

NOVEMBER 24, 2011

In yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. But in the social media era, roles and responsibilities are not so clear-cut. Related posts: Dialogue vs. Monologue: Six New-Media Principles, No. Six New-Media Principles: Introduction.

Media 100

Media User-Generated Content Social Media Training 100

B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The Future of news: Insider Dave Morgan touts new media. No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy.

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

MAY 2, 2011

We’re not the kind of people who seek out media and keep a TV or radio on at all times. In the social media era, it’s getting harder and harder for us to slip out of an awareness of the world. But we have mobile phones, a variety of social media accounts, and always-on computers in several rooms.

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Social Media Media Twitter Social Networks 100

B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Be media neutral. Be a brand.

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Social Media Media Lead Ranking Blogger 100

B2B Memes

SEPTEMBER 8, 2011

In focusing on the identity rather than the activity, he underscored for me one of the most profound aspects of the social media revolution: professional roles don’t matter much any longer. More than ever, in the social media era it’s not what you are but what you do that counts. Managing Your Career in the Social Media Era: Sources.

Social Media 100

Social Media Media Blogger Act-On 100

B2B Memes

MARCH 26, 2010

From the old-media viewpoint, this just doesn’t seem right. In response, Lail gives the new-media comeback: “I don’t view comments as ‘letters to the editor.’ In the new-media world, editing is not what it used to be. It’s as wrong as changing a quote. So I’ll just have to face it.

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Social Media SIC Media Wiki 100

B2B Memes

MARCH 9, 2011

Are profits and social media compatible? For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. But when I asked him about it over Twitter, he expressed surprise at the change and emphasized that it was not intentional. His concern is not new.

Social Media 100

Social Media RSS Media Wikipedia 100

B2B Memes

MARCH 26, 2012

I feel the same way about Rex Hammock’s blog post last week declaring my book, the New-Media Survival Guide , to be “awesome and a must read.” It underscores my reason for featuring him in the book: if you want to understand new media, his blog posts and tweets are required reading. Introducing the New-Media Survival Guide.

Media 100

Media Features Twitter 100

B2B Memes

FEBRUARY 1, 2012

This month, I’m setting my sights on Twitter. That ties me with the estimable Paul Conley , but leaves me well behind even the moderate output of new-media mavens Rex Hammock (7.0) And if I can trust the MediaPost claim that average Twitter users tweet 0.5 Here are mine: Every day I must post at least 10 times on Twitter.

Twitter 100

Twitter Broadcasting Rules Youtube 100

B2B Memes

MAY 9, 2012

Embracing the subjective, personality-driven approach of social media? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another. Neither her Twitter followers nor her employers found it amusing.

Twitter 100

Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

JULY 5, 2012

That’s what makes a recent Twitter chat among B2B editors and writers a valuable resource. Understanding the proper relationship between professional and personal use of social media. This twitter chat only gives a hint of that important difference—but it’s a start. Related posts: Do B2B Editors Get Twitter?

Ethics 100

Ethics B2B Press Twitter 100

B2B Memes

NOVEMBER 29, 2011

As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. But on Twitter and his blog he ranges far more widely than what we usually think of as marketing. Has that changed in the social media era? Use your head.

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Content PR Social Media Ethics 100

B2B Memes

SEPTEMBER 1, 2010

By creating a newspaper out of the Twitter users you follow, Flipboard offers an incredibly convenient way of reading what they recommend. By drawing its content from a Twitter feed, Paper.li You don’t even need a Twitter account to use Paper.li. applies a personally meaningful filter to my reading. list view (click to enlarge).

RSS 100

RSS Twitter Paid Search Agency Tagging 100

B2B Memes

MARCH 1, 2012

In the beginning of February, I challenged myself to post at least 10 times a day on Twitter. Mainly, though, I wanted to make better use of my Twitter account. Despite having just self-published a book (the New-Media Survival Guide ), my usual reticence restricted my promotional tweets to just 12% of the total for the month.

Twitter 100

Twitter Promotion Conversion Course 100

B2B Memes

JULY 22, 2013

For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. If you don’t consciously cultivate your brand, it won’t take root in the new media age. That means blogging, using social media, and—you may shudder to think of it—promoting your brand.

Personalization 100

Personalization Brand Identity Branding Blogger 100

B2B Memes

OCTOBER 12, 2010

In reflecting on this latest blogger brushoff, Adam Smith approvingly quoted Tinworth’s comment on Twitter that “you can do journalism on a blog” and that Marr is “making a massive category error.” Would we say that blogging and other forms of social media have not in fact altered the practice of journalism?

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Dwell Blogger Transparency Social Media 100

B2B Memes

JULY 15, 2011

Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. But they’ll also bring to light valuable new platforms as well, like Facebook and Twitter, and perhaps even Google Plus. I’m not sure she means it.

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Peer-to-peer Blogger Social Media Twitter 100

B2B Memes

SEPTEMBER 19, 2011

Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. Twitterland is settled, and the analog natives have either converted or consigned themselves to the dustbin of history. He gave two answers.

Twitter 100

Twitter Course Facebook Cost 100

B2B Memes

NOVEMBER 18, 2011

When new-media thinkers talk about transparency, they’re usually thinking about ethics. The point of new media is immediacy, direct connection, and that works best when the format recedes into the background of your attention and becomes virtually invisible. This is one reason for Twitter’s success.

Best Practices 100

Best Practices Transparency Ethics Advertising Mediums 100

B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. As she explains, pure content businesses like magazines are just one of three types of media options for advertisers.

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Word of Mouth Content Distribution Demographics 100

B2B Memes

APRIL 12, 2011

In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. In an online event this morning, webcast service provider On24 showed off a new webcasting platform that provides the kind of multimedia and social-media integration that the technology needs to thrive.

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Webcast Social Media Impressions Pricing 100

B2B Memes

MARCH 19, 2010

Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# Though Luciani didn’t apparently include Twitter (2008 was premature, no doubt), I imagine his findings apply there as well. Tags: Writing blogging Metrics Twitter.

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Promotion Digg Twitter Tagging 100

B2B Memes

DECEMBER 3, 2011

Impress everyone with my keen insights into the state of new media today by secretly rewriting old blog posts by Paul Conley , substituting trendy terms for outdated ones, such as Twitter for AIM and Tumblr for MySpace. Related posts: Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers.

Ethics 100

Ethics Impressions Intent Social Media 100

B2B Memes

SEPTEMBER 15, 2011

That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. With Facebook’s introduction yesterday of Twitter-like subscriptions , though, that could change. Just Not Your Real Self: Scripps’ Muddled Social Media Policy.

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Facebook Work Management Marketing Management Differentiation 100

B2B Memes

JANUARY 24, 2011

Later today, Keith Olbermann will make a statement on Twitter about, presumably, the circumstances of his departure from MSNBC. Though that’s a small thing in itself, says ReadWriteWeb’s Marshall Kirkpatrick , it’s a reflection of a huge shift in media. In some ways, bundling voices is not a new idea for magazines.

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Bundling Social Media Distribution Advertising Channels 100

B2B Memes

FEBRUARY 3, 2011

From the print perspective, digital media and excessive workloads go hand in hand. Earlier this week, ReadWriteWeb co-editor Marshall Kirkpatrick wrote on Twitter (post now deleted) that he was looking to hire a writer “to produce 5 solid web tech news articles a day, 5 days a week.” Was this an unreasonable expectation?

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

SEPTEMBER 1, 2011

I didn’t intend it to be an experiment in social media deprivation, but because I had only a dumb cell phone and the occasional borrowed computer, it turned into one. Well, first, despite my digital savvy, I’m not a social media native. Second, though, I discovered how much of my daily life is nonetheless built around social media.

Social Media 100

Social Media Social Networks Consulting Twitter 100

B2B Memes

JULY 18, 2011

The Really Simple Twitter Feed Widget to show my recent tweets in the sidebar. I like the minimalist look of this widget much better than the gaudy excess of the official Twitter widget used in the previous design. The Subscribe/Connect/Follow widget to add links for RSS, e-mail subscriptions, and my various social-media identities.

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Copyright RSS Twitter Design 100

B2B Memes

NOVEMBER 8, 2011

” How he and many others now read content, he argued, was in aggregation: “So if there’s a great Verge article on the Jawbone Up , I will see it in my Twitter stream or in my RSS feed, I’ll read the article, but then I’ll leave the site.” The content must be imbued with the brand.

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Aggregators RSS Content Design 100

B2B Memes

SEPTEMBER 24, 2010

Last month there was a flurry of declarations from the likes of Paul Carr and Leo Laporte that microblogging on the ephemeral canvases of Twitter and Buzz was robbing them of their pasts. This heartfelt appreciation for the durability of print on paper is ironic in the context of the history of media formats.

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Paper Television marketing CAN-SPAM Buzz 100

B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. I found seven who met this standard.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

AUGUST 9, 2012

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? In the analog era, says Joel, writers didn’t have this problem.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? In the analog era, says Joel, writers didn’t have this problem.

Validation 100

Validation Content Blogger Social Media 100