Media and Twitter - B2B Marketing Zone

The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask?

Social Media

Social Media Social Marketing Demand Generation Agencies B2B Marketing

The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask?

Social Media

Social Media Social Marketing B2B Marketing Demand Generation Agencies

Seven Ways to Get The Most Out of Industry Events

ANNUITAS

JUNE 26, 2014

Use Twitter as your event curator -. Monitor the event on your social media platform of choice, or simply go to Twitter search and type in the event hashtag. Check the Twitter stream for quotable quotes and discover things to approach the speaker about later at the show. Identify and understand the vendor landscape-.

Peer-to-peer

Peer-to-peer Demand Generation Agencies Demand Generation Conference

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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Who Are Your B2B Buyers?

ANNUITAS

OCTOBER 7, 2014

If you spend a lot of time and resources on social media, and your target buyers rarely have Twitter accounts, you are wasting your time – no matter how great your tweets may be. Your buyers just aren’t on Twitter. Maybe not even LinkedIn…so don’t assume they are. You need to be sure of it.

B2B

B2B Sales Cycle Trigger Marketing B2B Sales

How Social Media Can Help B2B Marketing Teams Hit Growth Goals

ANNUITAS

SEPTEMBER 15, 2020

Social media has been around since 1997 , but it didn’t explode in popularity until 2006. Business-to-consumer (B2C) companies have harnessed social media in a huge way. There are some common misconceptions about social media in B2B marketing that I’ve found prevent teams and leaders from even trying. It is and it isn’t.

Social Media

Social Media Social Marketing B2B Marketing Top of Funnel

Put The Phone Down – I’m Not Ready

ANNUITAS

JULY 16, 2015

Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.). Buyer is one of several from the organization seeking information/active on your site (a buying committee is actively seeking information).

Buyer's Journey

Buyer's Journey Customer Satisfaction Buyer Intent Forrester

WTF Does John Cleese Know About Content Marketing

ANNUITAS

AUGUST 11, 2015

He is also the author of B2B Marketing Insider , a contributor to Forbes and a frequent speaker at industry event covering topics such as marketing strategy, social business, content marketing, digital marketing, social media and personal branding.

Content Marketing

Content Marketing Storytelling Content Paid Search Agency

The B2B Sales Role in the New Buying Process

ANNUITAS

APRIL 11, 2011

Social media has played a pivotal role in the shift of the B2B buying process. Like never before, buyers can access information via the web, social sites, Twitter and blogs. Because sales has all of the same access to online and social engagement media. And they can do so without ever interacting with another human being (i.e.,

Top of Funnel

Top of Funnel B2B Sales Buy Process

Recap of Content Marketing World Day 1 – How To Apply The Learnings

ANNUITAS

SEPTEMBER 10, 2014

While Content Marketing World started Monday with some workshops in the afternoon, the real festivities started yesterday morning with an introduction from Joe Pulizzi founder of Content Marketing Institute and keynotes from Andrew Davis , author of Brandscaping and Julie Fleischer , Director, Data+Content+Media of Kraft Foods.

Content Marketing

Content Marketing Planning Content Webinar Metrics

Two Reasons Your B2B Marketing Programs Are Failing

ANNUITAS

JUNE 11, 2015

Maybe you’ve got a great social media plan, but are your buyers even using Twitter? To ignore that would be a waste of time. Content marketing, email nurturing, etc., these are all tactics – not strategies. What is the plan for those that choose to engage with your company? Is the outcome the same for each channel?

Enterprise Management

Enterprise Management Planning Work Management Demand Generation

Content Marketing Mania – Q&A with Joe Pulizzi

ANNUITAS

MARCH 26, 2013

That means that brands need more than just advertising to survive…they need to develop valuable, relevant and compelling information on a consistent basis to get and keep attention (just like a media company does). A: Over the past few years, we’ve seen a few examples of brands buying media companies (i.e.,

Enterprise Management

Enterprise Management Content Marketing Advertising Agencies Work Management

What’s Your ROI?

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. You can follow Michael on Twitter: @BrennerMichael. I have written enough on Social Media ROI. Michael Brenner is a Sr. Director of Marketing for SAP.

ROI

ROI B2B Thought Leadership Lead Scoring Lead Ranking

B2B Events in 2015 – Where to Go and How to Learn

ANNUITAS

FEBRUARY 19, 2015

If you are going to have your laptop open, then set it up to monitor the social media feeds at the event. Take a look at the Twitter feed from the event and sort through the ideas that your fellow attendees thought good enough to share, then interpret them for your team in the context of your company. Unsure what to present?

B2B Thought Leadership

B2B Thought Leadership B2B Thought Leadership Salesforce.com

Interview with Ardath Albee, CEO of Marketing Interactions

ANNUITAS

FEBRUARY 9, 2012

You can follow Ardath on Twitter at @Ardath421. For example, I use the term content marketing, but in every project I do the components of SEO, Social Media and Content are integral to its success – and that combination is usually now referred to as Inbound. You really need both.

Interactive Marketing

Interactive Marketing Work Management Marketing Management Emarketing

Interview with Adam Blitzer, Co-founder and COO, Pardot

ANNUITAS

AUGUST 9, 2011

The other element of social that can overlap with marketing automation is the social posts angle – this includes both tracking social activity and link clicks from your posts, and the ability to schedule posts on Facebook, Twitter or other sites.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management Co-Registration

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

JULY 17, 2012

You are one of the more social media savvy sales people we know. How are you using social media to connect with your buyer and what lessons can both marketing and sales folks learn from you? I utilize social media for two things – to be present where my buyer is and to learn more about them.

Eloqua

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services

The Sales Perspective – An Interview with Jill Rowley of Eloqua

ANNUITAS

JULY 17, 2012

You are one of the more social media savvy sales people we know. How are you using social media to connect with your buyer and what lessons can both marketing and sales folks learn from you? I utilize social media for two things – to be present where my buyer is and to learn more about them.

Eloqua

Eloqua Top of Funnel B2B Thought Leadership Marketing Automation Services

B2B Marketing Zone

ANNUITAS

The Real Truth About B2B Marketing And The Social Media Platforms You Need

The Real Truth About B2B Marketing And The Social Media Platforms You Need

Webinars

Trending Sources

Seven Ways to Get The Most Out of Industry Events

Webinars

Who Are Your B2B Buyers?

How Social Media Can Help B2B Marketing Teams Hit Growth Goals

Put The Phone Down – I’m Not Ready

WTF Does John Cleese Know About Content Marketing

The B2B Sales Role in the New Buying Process

Recap of Content Marketing World Day 1 – How To Apply The Learnings

Two Reasons Your B2B Marketing Programs Are Failing

Content Marketing Mania – Q&A with Joe Pulizzi

What’s Your ROI?

B2B Events in 2015 – Where to Go and How to Learn

Interview with Ardath Albee, CEO of Marketing Interactions

Interview with Adam Blitzer, Co-founder and COO, Pardot

The Sales Perspective – An Interview with Jill Rowley of Eloqua

The Sales Perspective – An Interview with Jill Rowley of Eloqua

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