• THE NEW STRATEGIST  |  FRIDAY, DECEMBER 19, 2014
    [Media, Twitter] Marketing Doubleshot Podcast - Ep. 2 - Creating Smarter Content & The New Approach to Blogging
    'In this episode, Josh Muirhead and Jonathan Barrick look back at 2014 and talk about what digitally savvy brands in 2015 will need to do in their content marketing strategies to truly achieve success, as well as how the world of blogging has evolved to a rich-media platform. PT7hAh5hxkk. NJnP2wsgnoA.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Media, Twitter] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Media, Twitter] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Media, Twitter] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • SAZBEAN  |  FRIDAY, DECEMBER 19, 2014
    [Media, Twitter] 3 Brand Publishers You Should Copy
    And, do you actively use social media to amplify the reach of your content? They promote their vibe through a mix of blog content and social media, which speaks directly to their youthful, urban audience. And, specifically on their Twitter page , there are humorous posts and photos sprinkled between the helpful blog content.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 19, 2014
    [Media, Twitter] Facebook Introduces New Search Feature – Should Google Be Worried?
    Because users can’t search the entire platform like Twitter , or the entire Internet like Google, it’s hard to imagine any real volume of search migrating to Facebook in the short term. Social Media Facebook google Search social networking 'Facebook is making changes once again. billion monthly active customers.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 19, 2014
    [Media, Twitter] Use Social Media to Recruit in a Traditional Recruitment Agency
    She blogs to show brands how to use social media in their recruitment. Twitter | Facebook | LinkedIn | Use Social Media to Recruit in a Traditional Recruitment Agency by Laurianne Laval - Maximize Social Business. company recruiters. Laurianne is Public Relations Manager at myjobcompany.com. Social Recruiting
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Media, Twitter] 3 Ways Social Media and SEO Can Work Together
    You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. wanted to do something similar while focusing specifically on how social media can tie into your link building initiatives, designed to improve SEO performance. Link Building and Social Media Process. Bonus: Running a Twitter chat?
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 18, 2014
    [Media, Twitter] 2015 : The Influencer Marketing in the Digital Age
    'The accelerating way of change to the new social science of marketing In recent years, the concept of influence in social media marketing has evolved very quickly. Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | 2015 : The Influencer Marketing in the Digital Age by Raymond Morin - Maximize Social Business.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 17, 2014
    [Media, Twitter] Five Signs of Hope in Marketing Land
    or follow me on Twitter @bizmkter. Awesome Ideas Selling to Small Business Social Media Websites ad agency B2B marketing bizmarketer corporate overlords Elizabeth Williams email marketing linkedin social media 'Some people think Spring is the season of hope. Hope, while never a strategy, is at least a raw ingredient. Well done!
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Media, Twitter] The Road to the Top: Personal Branding Examples in Professional Services
    Baer is an active blogger and social media presence; he delivers webinars and co-hosts the podcast Social Pros. “The things I do on social media,” Baer says, “drive traffic to the blog. On Twitter or LinkedIn? Ready? Let’s get started. 1) Content Marketing – Blogs, Articles, and More. Conclusion.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 17, 2014
    [Media, Twitter] 3 Online Marketing Trends To Take Advantage Of
    With the increase in action on all social media platforms a huge bonus becomes apparent to online marketing specialists, data. Facebook, Twitter , and Amazon provide so much more information about human behavior and psychology then we ever had access to before. It also encourages more engagement through multiple forms of media.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Media, Twitter] Human-to-Human Marketing: A Trend for 2015 and Beyond
    Actually engaging with your audience on social media must be a serious part of your customer service arsenal. Then integrate that understanding into your advertising, social media posts, blogs, etc. BuzzFeed, is one of my favorite online media destinations. 'Imagine walking into your favorite coffee shop. Human Era Brands.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Media, Twitter] Amplify Your Business with Social Media Giveaways
    'By now, most companies are engaging their customers in some way through social media. But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics. Discourage Spamming.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 17, 2014
    [Media, Twitter] Three Ways to Optimize Social Media for Hotels in 2015
    Since 2015 is right around the corner, it’s a good time to take a look at some social media marketing trends for 2015 that the hospitality industry is perfectly poised to leverage. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Twitter | Facebook | Google+ | LinkedIn | Pinterest |.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Media, Twitter] The 15 Best Infographics of 2014
    8) Facebook & Twitter: The Future Through Acquisitions, by Marie Dollé, Roseanna Ellis, Gerwin Van Lenthe at Kantar Media. Share your favorites that we missed in the comments or on social media. These 15, however, managed to stand out. My criteria here were not scientific. click image to interact offsite]. 13) U.S.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [Media, Twitter] 21 Questions To Help You Define Your Content Marketing Strategy
    How does social media support your content marketing mission (channels, frequency)? And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Which is totally fine because we’re here to help. And that’s OK. And that’s OK too.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Media, Twitter] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    That’s the size of the hole your temporary absence from your blog, Facebook or Twitter would leave! Delete social media apps. There are plenty of social media management options ! Find Kerry on  Google+  and  Twitter. That’s the size of the hole your temporary absence from your blog, Facebook or Twitter would leave!
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 16, 2014
    [Media, Twitter] Another Big Reason B2B Marketing Fails: Failure to Engage
    You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. 'You have a business that sells to other businesses, so you plan to keep your marketing business-like. Yes they are business people.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Media, Twitter] How to Build Your Brand through Community Service
    Social media is a natural fit for sharing this kind of information—it is a highly cost-effective method of regularly refilling and reinforcing your reputation as a cooperator. Promotion through social media lends itself to a slow, steady drip of shared content highlighting your selfless community-building acts. That’s it.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 16, 2014
    [Media, Twitter] How To Build Your Following On SlideShare
    However it’s not just a social media network – it’s also a great asset […]. She has 7 years of experience in search and social media marketing. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 'SlideShare is a valuable tool that is shockingly under utilized. Author information. Ann Smarty.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 16, 2014
    [Media, Twitter] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    'Jeff Ogden of Find New Customers is an award-winning marketing expert who was recently named one of the Top 50 Marketing Thought Leaders over the age of 50 by Brand Quarterly magazine, which was all over Twitter by @fionavesey and @kenthuffman. We love to read your comments (No SPAM please) and these who share on social media too.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Media, Twitter] 23 Outstanding Social Media Marketing Guides
    'Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Media, Twitter] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    Shane Smith, founder and CEO of VICE Media, recently claimed that they are set to be “ ten times the next CNN ”. For instance, with the current magnitude of social media and its potential for influence, blogs and Twitter have increased in popularity and power in the B2B sphere. Simple’. So, Vlogging is big business.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Media, Twitter] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    Two of the most popular ways of promoting your company’s marketing content are social media and email marketing. If you are using an email marketing system, there should be an option to include share links for Facebook, Twitter, LinkedIn, Google+, and email within your blast. Most likely you’re utilizing both of these already.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Media, Twitter] My goal for the balance of 2014 – Become an expert on Likeable Local!
    'Jeff Ogden  (click name to follow me on Twitter) of Find New Customers is now partnered with Likeable Local, “Social Media Marketing Software to Make You More Successful” to offer the medical industry in Florida, which is massive. Dave Kerpen of Likeable Local. Thank you and happy holidays, Likeable Local !
  • HINGE MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Media, Twitter] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    Andrew also blogs, uses social media, creates YouTube videos, and is well known on the public speaking circuit. On Twitter or LinkedIn? 'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide.
  • SAZBEAN  |  MONDAY, DECEMBER 15, 2014
    [Media, Twitter] The Do’s and Don’ts of Using Facebook for Business
    It’s quality over quantity on Facebook, which is not necessarily the case on Twitter. Marketing Social Media Social Networks 'The benefits of using Facebook for business are now well trod ground. But just signing up and posting a profile picture won’t get you the results you’re hoping for. DO: Keep it light.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 15, 2014
    [Media, Twitter] What Facebook’s Next Round of Algorithm Changes Means for Pages
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn |. 'In case you missed it, Facebook recently announced another round of changes to the algorithm that determines what we see in our News Feeds. Jim Belosic.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Media, Twitter] The Life of a Content Asset: Tracking Real ROI
    'Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI.  Of course with a social media topical asset, I was hoping that people were sharing it across their social channels. Let’s take a look at what I dug up.
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Media, Twitter] 55 Fresh Ideas for Your Christmas Newsletter
    Use your Christmas newsletter as a reminder to your customers that your customer service will be monitoring social media throughout the holidays. Connecting a Christmas campaign to your Instagram, Facebook, and Twitter can boost your social. 'Image source. The winter holiday season means really, really big business. Gift Guides.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Media, Twitter] Is Email Marketing Making a Comeback?
    While social media and other, newer marketing solutions are seen as the “sexy” new way to reach buyers, email remains strong. It’s rare that marketers see those same response rate numbers with social media. 'Email marketing was once the staple of online marketing solutions, and it’s easy to see why. The short answer is: no. Be human.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Media, Twitter] 6 Steps to Improving Your Visual Marketing, with Guy Kawasaki
    'Yesterday we joined Hubspot’s exclusive webinar, The Art of Visual Marketing, to hear experts Guy Kawasaki and Peg Fitzpatrick offer their tips for turning visual marketing—combined with social media—into a definitive asset for businesses. Kawasaki’s 1.4 Create or Curate Great Content It all starts with content. Pick your poison.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 12, 2014
    [Media, Twitter] The key to content marketing success: a well-crafted strategy
    After all, what’s a Twitter follower worth to your bottom line?) We may not be able to assign a value to, say, a new Twitter follower, but we can tell that something is wrong (or right) if the pace at which we’re adding followers decreases. Social media amplifies your blog posts, email marketing highlights your social media activity.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 12, 2014
    [Media, Twitter] New Year’s Resolutions For Your Social Customer Service
    New investments in technologies and organizational changes to support this evolution are inevitable […] Author information Sofie De Beule This monthly Social Media for Customer Service column is contributed by Sofie De Beule. She blogs to show brands how to use social media to create an engaging online presence.
  • EARNEST ABOUT B2B  |  FRIDAY, DECEMBER 12, 2014
    [Media, Twitter] Internet video killed the TV star. The rise of YouTube for B2B advertising
    No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Although even with television’s new media platforms such as ITV Player and 4oD, the advertising options can still be quite limited. B2B Marketing Social media Content marketing
  • FATHOM  |  THURSDAY, DECEMBER 11, 2014
    [Media, Twitter] Consumer Brand Manufacturing Spotlight: Millennials, Holiday Shoppers & Amazon Rankings
    The 3 major themes are millennial brand engagement on social media, online holiday shoppers and Amazon rankings. Social media & millennials. First up, millennials on social media. Specifically, why they choose to engage with your brand on Facebook, Twitter and Pinterest. Holiday e-commerce shoppers. 1 Amazon rankings.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Media, Twitter] Does Your College or University Have Too Many Social Media Accounts?
    'It’s tempting to jump on the social media bandwagon and create multiple profiles for the various departments and athletics teams within your college or university. But, there does come a point when you have to ask: “How many social media accounts is too many?” social media profile is, in a sense, a creature all its own.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 11, 2014
    [Media, Twitter] Internal Social Business for Leaders series: 1. Your profile
    There’s enough example of photo cropping #fail in Twitter and Facebook, you don’t want to add to that pile. Social Media Marketing Facebook facebook profile social media marketing How can I get started? The first post will cover the most fundamental aspect of it: your profile in the social platform. Your bio.
  • SAZBEAN  |  THURSDAY, DECEMBER 11, 2014
    [Media, Twitter] How to Utilize Mind Maps to Enhance Your Inbound Marketing
    She is a technology enthusiast who loves social media. Connect with her on Twitter @ HilaryS33. 'Who isn’t looking for more effective inbound marketing in today’s content saturated society? Let’s look at some common FAQs when it comes to implementing this powerful visual aid. So, what exactly is mind mapping? Bubble.us Marketing
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [Media, Twitter] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    You can follow Jill on Twitter via: @Jill_Rowley. You can follow Joe on Twitter via: @JoePulizzi. You can follow Ann on Twitter via: @MarketingProfs. Today, Dave and Carrie are both highly respected leaders in the social media space, and continue to help brands become that much more… well, likeable. Why 21+ though?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Media, Twitter] Hard lessons agency customers need to learn about social media marketing
    Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. worked tirelessly with my VP to design “robust turnkey social media solutions.” Why couldn’t they understand social media? We are finally selling social media services easier than we ever have before.
  • VIDYARD  |  THURSDAY, DECEMBER 11, 2014
    [Media, Twitter] How to Use Video Content to Drive and Support Other Content Marketing Activities
    Simply posting the same clip across social media doesn’t count. When you employ one person to focus on video, another to pioneer blogging, a third to run eBook marketing, and a fourth to manage social media, you wind up with a lot of people only looking at the one or two channels they deal with every day. The answer is simple.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 10, 2014
    [Media, Twitter] The 411 On Facebook Q&As For Marketers
    'Editor's Note: Today's post comes courtesy of Andrew McCauley AKA the "Social Media Bloke, the Co-Founder of the Digital Media Agency AutoPilot Your Business, and Publisher of Online FootPrint Magazine. Although the social media network introduced the tool in 2013, it’s been largely ignored until recently.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Media, Twitter] 18 Unexpected Formulas to Increase Website Conversions
    When you start thinking about how you can get traffic that''s generated by search to your site, you can store that traffic to generate leads and then use email and social media and content to get people back to the site. You want to be building that social media network. You want to build as big a social media platform as you can.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Media, Twitter] How to Use Twitter Cards to Drive More Website Traffic [Infographic]
    know you’re trying to improve your company’s presence on Twitter, but you''re often feeling constrained by that 140 character limit. It''s not: Using Twitter Cards, you can actually embed rich media that don''t count toward your tweet character limit. Want to learn how you can use Twitter Cards in your marketing?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Media, Twitter] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    6) Do a social media engagement analysis. An analysis of all of your social media messages of 2014 will reveal which received the most clicks, likes, favorites and shares. Find out whether LinkedIn, Facebook, Instagram, Slideshare, Twitter, etc. You can then take the best social media posts and reschedule them in 2015.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Media, Twitter] Building Your Brand at All Stages of the Pipeline
    Potential clients are seeking interactive information online about your company, and these forms of media allow you precision and consistency in your message. Social Media You can use social media platforms like LinkedIn and Twitter to deliver your firm’s message to clients and to promote new pieces on your site.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 10, 2014
    [Media, Twitter] Twelve Laws for Social Media Holiday Campaigns
    'With the holidays approaching, brands are engaging in increased social media marketing to make their cash registers ring. Here are twelve laws with which social […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Social Media and the Law Uncategorized
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Media, Twitter] 4 Holiday Social Campaigns That Win & Why
    'Author: Shanna Cook It’s that time of year again — when all is merry and bright on social media, full of good hashtag tidings from your favorite brands. Oh the Pumpkin Spice Latte, or @TheRealPSL as it goes by on Twitter. Social Media Consumer 1) Memorable, Interactive Video: Kate Spade. 4) Surprise and Delight: WestJet.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Media, Twitter] How Much Should Sponsored Articles Really Cost? [New Data]
    This new advertising channel has opened the doors for brands to become part of everyday conversations with consumers on the platforms they trust most for news, education, and entertainment -- media outlets. set out to find the answer and published the results in the Media Buyer’s Guide to Sponsored Content. Advertising Media Daily
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 10, 2014
    [Media, Twitter] A Mostly Good Holiday Read from Mitch Joel
    Joel’s thesis is that we’re in a “media purgatory” just now. Brands that have spent decades broadcasting their goodness to the world, either in traditional or social media are realizing that all the shouting just doesn’t cut it. Twitter Truth #1: It’s Not About You. or follow me on Twitter @bizmkter.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Media, Twitter] The 19 Best Content Marketing Blogs From 2014
    53+ Free Image Sources For Your  Blog And Social Media Posts  – by Courtney Seiter on The Buffer Blog. Simple Photo Tools For Creating Social Media Graphics  – by Jill Celeste on Social Media Examiner. Content Marketing Lessons From Red Bull Media House. 'Yep that’s right! It’s roundup time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Media, Twitter] Three Tips for Improving Twitter Ad Campaigns
    'By Eric Wittlake, {grow} Contributing Columnist You could say I’ve become mildly addicted to Twitter ads recently. Over the last 12 months, there are a few tactics that I’ve found can consistently improve the performance of Twitter ad campaigns. In fact, they run counter to what Twitter sometimes recommends.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Media, Twitter] 10 Ways to Mix Up Your Visual Content on Social Media
    'Visual content is the most powerful tool your brand can use to engage your fans on social media. So which kinds of visual content works best on social media? In this article, I’ll show you how to create a series of visual social media posts quickly and effectively. 10 Ways to Mix Up Your Visual Content on Social Media.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 9, 2014
    [Media, Twitter] Get a Jump on Your Competition with Pre-Launch Marketing
    Connect with industry thought leaders, editors at publications, potential partners on appropriate social media. If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest. What’s appropriate?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Media, Twitter] The Next Era of Marketing: Hear from Seth Godin
    And so when they see YouTube or Twitter come along, they think “This is just like a magazine except the ads are free. Now it has over a billion, Twitter has half a billion, even Pinterest is approaching 100 million. People call them channels, but broadcast media like billboards or TV ads were channels. He was hired by Yahoo!
  • SYNECORE  |  TUESDAY, DECEMBER 9, 2014
    [Media, Twitter] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
    'For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza). Social Media Marketing: Either Or vs And And. Two in particular come to mind: Pinterest and Instagram.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 9, 2014
    [Media, Twitter] The Content Creation Manual for Marketers (Part One): Video
    This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Twitter | Facebook | LinkedIn | YouTube |. 'When it comes to content marketing, nothing seems to confuse marketing departments more than how to maximize their efforts when constructing content. Video content being highest on the list.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Media, Twitter] Your competitors are doing SEO
    Finally, every consultant is harping on the importance of social signals in the form of an engaged and engaging social media campaign (and site integration) as well. — when they could be spending that money with Google AdWords  (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 9, 2014
    [Media, Twitter] How to Use Reddit to Boost Your Marketing through the Roof
    Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible. Redditors often joke that what is popular on Reddit today will be trending on Facebook and Twitter tomorrow! 'Guest post by Scott Masson. Honest Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 9, 2014
    [Media, Twitter] How to make a living on Vine
    Totally, Vine had an impact like nothing else in the world, not like YouTube, not like Twitter, Instagram, or anything. And of course I started making money, not only with Vine, but also Twitter, Instagram and Facebook, because as Vine grew, my other social networks grew too. work in Twitter and Vine for Telcel. know that.
  • THE FORWARD OBSERVER  |  MONDAY, DECEMBER 8, 2014
    [Media, Twitter] Five Keys to Successful B2B Marketing in 2015
    Social media will dominate marketing plans. Social media will continue to be the best way to reach broad swaths of your target markets with your content. That said, the social media experiment is far from over. B2B offerings from the various social media platforms continue to evolve, and marketers must prepare for these changes.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Media, Twitter] The Evolution of Social Media Since 2004 [Infographic]
    But because social media networks like Facebook have been a central fixture of most companies'' marketing strategies for so many years now, I don''t know. And Twitter, for that matter -- sponsored tweets have only been around since 2010! Social Media Daily 'Can you believe it''s only been 10 years since Facebook was founded?
  • SAZBEAN  |  MONDAY, DECEMBER 8, 2014
    [Media, Twitter] How PR Can Get the Most Out of Their Crowdfunding Budget
    Rather than bombarding social media, bloggers and journalists with an onslaught of spam, concentrate more effectively on some key individuals. He’s very excited to have contributed to Sazbean.com and encourages you to find him on Twitter:  @davelandryjr. Covey in his bestseller 7 Habits of Successful People. Happy Crowdfunding!
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 8, 2014
    [Media, Twitter] Setting Goals for PR and Social Media in 2015
    Is this the year you’re going to keep going your media relations and social media the same way you’ve always done it? This monthly Social Media and Media Relations column is contributed by Maggie Patterson. Twitter | Facebook | Google+ | LinkedIn |. Media Relations Author information. Maggie Patterson.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 8, 2014
    [Media, Twitter] Fixing my 2 biggest business problems – Locally unknown and a great product to offer
    Gary is impressed with my massive twitter followers ( @fearlesscom ) and asks me to breakfast. Follow m at @fealesscomp on Twitter too.). We love comments (Not SPAM) and those who share on social media too. However, I had two serious  business problems: I’m the “invisible man” locally. Start turning over rocks!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 8, 2014
    [Media, Twitter] 7 Ideas to keep pace with the furious pace of social media change
    “I can’t keep up with all this social media change. Keeping up with marketing developments — especially the intense rate of social media change — can be a terrifying prospect and this is an issue on a lot of people’s minds. Why keeping up with social media change is difficult. Let’s be honest.
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 5, 2014
    [Media, Twitter] The Best Paragraph On Content Marketing I’ve Read All Year
    Programmatic cannot not continue as the  most interesting discussion in marketing and mainstream media circles. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. It’s short and sweet. So go ahead and read it, then come on back.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 5, 2014
    [Media, Twitter] How to Easily Edit Your Twitter Profile
    'Having a sharp profile with eye-catching photos is key to standing out on Twitter. In our latest episode of Tips in 2, we tell you how to easily edit your Twitter profile information including header photo, profile photo, name, bio, location, website link and theme color. Happy editing. © 2014, VerticalResponse Blog.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 5, 2014
    [Media, Twitter] Visual Marketing Strategies for Today’s Top Social Networks
    'As a business or organization with a social media presence, creating consistent content is a must. This monthly Visual Social Media Marketing post is contributed by Rebekah Radice. Rebekah is a social media strategist, content developer, speaker and trainer. Twitter | Facebook | Google+ | LinkedIn |. Author information.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Media, Twitter] 12 Clever Ways to Use More Visuals on Social Media
    'If there is one thing you should try to do to increase the impact of your social media, it’s adding visual marketing to your posts. That''s where this post comes in -- the purpose of this article is to explain the best (and often easiest) tips for adding visuals to your social media posts. 1) Maximize Twitter''s Images.
  • TRADESMEN INSIGHTS  |  THURSDAY, DECEMBER 4, 2014
    [Media, Twitter] Jerks are going to be jerks: Do’s and Don’ts for dealing with jerks online
    It’s a little more difficult for companies to deal with the jerks on social media. Unfortunately social media also provides jerks with a megaphone for their poor attitudes. You can’t make everyone like you on social media, but you can take the high road when it comes to the social jerks who you encounter. Via Mike Licht.
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 4, 2014
    [Media, Twitter] Your 2015 B2B Social Media Predictions Are Totally Wrong. Or Maybe They Are Totally Right!
    'It is the time of year when bloggers dust off their crystal balls and try to predict what will happen in B2B social media in the coming year. It is very easy to find a survey and say that B2B companies are increasing their social media budgets. Marketing Mobile B2B marketing B2B Social Media Content Marketing predictions
  • MARKETING ACTION  |  THURSDAY, DECEMBER 4, 2014
    [Media, Twitter] 20 Social Media Terms for Non-Digital Natives
    'Do you sometimes feel completely out of the loop when you’re in a meeting at work and your social media millennials start throwing out terms like “mentions” and “brandjacking?” wasn’t born with a smart phone in my hand either, but I’ve spent years in the trenches of social media marketing and I’m here to help. Earned media.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Media, Twitter] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Mobile social media apps like Facebook and Twitter do not pass the referrer information to Analytics, so these visits will be counted as direct traffic. When campaign parameters are not included in URLs shared in social media, email marketing, paid search ads, email signatures of employees, etc., So what? We want to know!
  • VIDYARD  |  WEDNESDAY, DECEMBER 3, 2014
    [Media, Twitter] Vidyard Brings Video Engagement Tracking and Analytics to Act-On Marketing Automation Platform
    Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. Media Contacts: Tyler Lessard. The integration gives Act-On users the ability to track video viewing activities of their contacts across all distribution channels. About Vidyard. Vidyard.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 3, 2014
    [Media, Twitter] Armageddon for Isolated Marketing: Why Organizations Can’t Go It Alone
    From social media, to online reviews, to user-generated content, buyers are now doing more to define what a brand is and isn’t than any organization could do on its own. 'I’m not big on calling marketing tactics or strategies dead. Now, why are isolated marketing organizations facing Armageddon (of sorts)? Twittersphere: It is I, Skeletor!
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 3, 2014
    [Media, Twitter] Nonprofit Social Media Without a Content Marketing Strategy Sucks
    'I still see too many nonprofits muddling through social media without any real sense of direction. CFRE contributes a monthly column on Social Media and Nonprofits. Twitter | Google+ | LinkedIn |. Nonprofit Social Media Without a Content Marketing Strategy Sucks by Claire Axelrad - Maximize Social Business.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Media, Twitter] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
    You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. Then, you hop on your social media accounts and paste the link into a new post. Twitter uses a system similar to Open Graph tags called Twitter Card tags. Social Medi
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 3, 2014
    [Media, Twitter] Making the Connection: 7 Tips to Grow Your LinkedIn Network
    I’m a social media addict. When Someone Adds You on Twitter. This is only for my Twitter peeps, but I just started doing this recently, and I’ve made some of my best connections with influencers. Once I see a connection made on Twitter and we have a little engagement, I go to LinkedIn and get connected. It’s simple.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Media, Twitter] Top Trends in Technology Marketing for 2015
    2) Social media matures – while new risks and policies emerge. Social media’s no longer the new kid on the block. It’s gone mainstream, and as such social media has generally found its place within most organizations, typically being folded under the marketing function. On Twitter or LinkedIn? Brand.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Media, Twitter] What is Social Media Marketing?
    Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” This is a broad practice, encompassing social media strategy (what are your goals?), The post What is Social Media Marketing?
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Media, Twitter] Content Marketing Is A Strategic Solution To A Strategic Problem
    Add this to the fact that the non-content (media) budget spent your business goes towards banner ads that are ignored by 99.9x% of the audience, TV ads that are skipped by more than three-quarters of us, landing pages that have 99% bounce rates and emails that are opened by fewer than 10-20% of those who receive them. Cost per lead. Branding?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Media, Twitter] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online.  ( leaderswest Digital Marketing Journal ). 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. Really.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 2, 2014
    [Media, Twitter] How to Create an Editorial Calendar
    If you just want to manage a company blog and have other tools for social media updates and everything else you’re doing, this may be all you need. Second, CoSchedule is for blogs and social media only. 'Last week we talked about why you might want to use an editorial calendar. As simple as possible. As easy to use as possible.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 1, 2014
    [Media, Twitter] Radius Provides High Quality Data on Small Businesses
    What Radius does will sound broadly familiar to loyal readers of this blog: it scans social media, Web pages, government records, and other online sources to build a list of more than 20 million U.S. This latest vision was appealing enough to attract $54.7 million in funding in September , bringing the announced total to over $80 million.
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Media, Twitter] Top 10 Marketing Techniques for Professional Services
    Traditional, offline networking has been an important part of the professional services industry for some time, but these days crucial relationships are forged more and more often through social media like LinkedIn. An active social media presence also works hand in glove with your blogging and SEO efforts. On Twitter and LinkedIn?
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Media, Twitter] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
    Through content creation, blogging, SEO, and robust social media tools that help spread your message throughout the web. Does the vendor provide unlimited and free access to web, phone, email, and Twitter support? billion industry by 2020. Part of the answer is to ask the right questions during the software selection process.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 1, 2014
    [Media, Twitter] What Makes Video More Social Than Other Content?
    While that might have been a good strategy to get content so […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. He has created videos for Fortune 50 companies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 1, 2014
    [Media, Twitter] 100,000 Twitter followers. Now what?
    'I used to document my social media journey by writing a post at each increment of 10,000 Twitter followers on my account. Twitter became my favorite place to meet new friends. How do I keep up with all those Twitter followers? still look through new Twitter followers almost every day though. How did this happen?
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Media, Twitter] 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 27, 2014
    [Media, Twitter] An Example of Twitter’s Real-Life ROI
    'By Gregory Pouy, {grow} Community Member When I was asked to write the piece about Twitter, I wondered what personal insight I could share about my love for this social media platform. Despite the raging debate about the value of Twitter, I believe Twitter ROI does indeed exist in the real world. The connections pay off.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Media, Twitter] Social Media Marketing: It's Complicated.
    threw out the question, “Isn’t it high time brands stop focusing on Facebook and Twitter and start marketing on Pinterest and Instagram (stay tuned for this gem in coming days)?” When thinking about social media marketing for our clients, I always start with values and goals. Pinterest, Facebook, Twitter, etc.) Sounds like it.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Media, Twitter] How to Create a Winning Google Plus Profile
    'Google+ provides the blank slate for a solid social media profile with unlimited link and text opportunities. Compared to the scarcity of a bio on Twitter and Instagram with minimal text and link opportunities, Google Plus is the place to maximize your social business with solid information to attract your ideal customers and fans alike.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Media, Twitter] The Authentic Crisis on Social Media
    'You have only one job on social media. This post is activated by a conversation […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. Social Media Psychology Be authentic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 26, 2014
    [Media, Twitter] Social media success through cultural nuance
    This is a story of just how flat the world really is, how social media is making that flat world contract on itself just a little bit more, and the discovery that understanding cultural nuance is the key to international social media success. Social media flattens the world. What did I learn about social media in a far off land? Things
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 26, 2014
    [Media, Twitter] How to Produce Flawless Audio Interviews With Industry Experts
    It''s all based on my experience producing more than 50 expert interviews, which people like Emerson Spartz (the young founder of Spartz Media who built a website with 50 million pageviews at age 12) and Ron Klein (the inventor of the magnetic credit card strip). That''s where this article comes in. Perfecting Your “Ask”. Ask for referrals.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 25, 2014
    [Media, Twitter] I’m Thankful I’m Not Thankful For…
    Harnessing the power of social media is necessary with today’s mobile technologies. Shower, brush your teeth, check your email, and then investigate your twitter notifications? 'I’m a nice person [Editor’s Note: she really is], and I’m sure you’re a nice person too. m sure you’ve got a few annoyances as well. Bad Hashtags.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 25, 2014
    [Media, Twitter] 3 Social Selling Templates for LinkedIn and Twitter Messaging
    'With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter. When you’re getting to know someone on social media, it’s good to incorporate social listening as well. Twitter. Twitter. Twitter. The result?
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