• WINDMILL NETWORKING  |  MONDAY, OCTOBER 20, 2014
    [Media, Twitter] 15 Steps to Building a Better Facebook Contest
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 15 Steps to Building a Better Facebook Contest by Jim Belosic - Maximize Social Business. That’s why so many companies run them. Facebook
  • ENGAGE  |  MONDAY, OCTOBER 20, 2014
    [Media, Twitter] Social Media Lessons for Associations and Nonprofits
    Recently I was invited to attend the Association Trends : Communication LIVE breakfast, where a group of association executives joined a panel for a lively discussion on their social media strategies, tactics and benchmarks. The way people consume media changes by the second,” said Katie Test, communications manager at ASCD. As a D.C.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Media, Twitter] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Media, Twitter] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Media, Twitter] Social Media Tweetable Facts
    'Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? Twitter devours 12x more. Facebook social media Twitter social media facts
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Media, Twitter] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    Traditional media heavily relies upon interruption marketing, a method which involves purchasing the right to interrupt your target audience with advertising. but remember: you must earn an invitation onto consumers’ social media channels. Billboards, TV commercials and radio ads are classic examples of interruption marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Media, Twitter] 5 Marketing Takeaways From Dreamforce 2014
    All business is social business – Social media is here to stay and now plays a critical role in all business. Email is still King - Although social media seems to be the popular form of communication today, email is still king. For more highlights from Dreamforce, follow the event discussion on Twitter with the hashtag #DF14.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 17, 2014
    [Media, Twitter] Recruitment : The Success of a Social Referral Program
    She blogs to show brands how to use social media in their recruitment. Twitter | Facebook | LinkedIn | Recruitment : The Success of a Social Referral Program by Laurianne Laval - Maximize Social Business. 'More and more brands are creating their own serious games to recruit the talent of tomorrow ( L’Oreal, Orange, Danone … ).
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Media, Twitter] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. Twitter. Twitter, on the other hand, should be handled differently. 1) Title.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Media, Twitter] The Social Media Manager's Guide to Staying Organized
    'Managing social media accounts for a brand, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. How on earth do busy social media managers keep their ducks in a row? Social media managers would be lost without their to-do lists. Social Media
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Media, Twitter] The Very Simple System For Picking Your Trade Shows
    Make sure you have it on the calendars of your Corporate Overlords so they can be available to meet with media, influencers and analysts at the events. or follow me on Twitter @bizmkter. 'Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Media, Twitter] Draw Me a POEM: Define Media Influence
    'To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. This monthly Social Media Influence column is contributed by Raymond Morin. Twitter | Facebook | Google+ | LinkedIn |. Raymond Morin.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Media, Twitter] My Top 25 Social Media for Business Quotes
    'Over the course of speaking to thousands (if not tens of thousands) of professionals at a few hundred events over the last 5 years as a social media speaker, I’ve seen more and more of my attendees mention that certain things that I said resonated with them. Social Media Quotes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 16, 2014
    [Media, Twitter] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    Follow him on Twitter @JamesHahnII or LinkedIn. The social media forecast: Cloudy! How to set up a Social Media Command Center Why Ann Handley is the Queen of Content. 'By James Hahn II, {grow} Community Member. July 15th, 2014 will forever live in infamy. Sorry … forgot I wasn’t writing for HuffPo). Nice Try, Einstein.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Media, Twitter] Manufacturing Buyers Read Print Trade Magazines (Shocking!)
    and am happy to come clean because Gardner Business Media published its 2014 Media Usage in Manufacturing Report (free download). few things of interest: I was quite surprised to learn that 56% of survey respondents don’t use social media and that Twitter and Facebook are blocked at 20% of companies. Freedom!).
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Media, Twitter] 10 Reasons Social Logins Could Be a Game Changer
    They use existing login information from your various social networks, such as Facebook for Twitter to create a single sign-on experience. Of the nearly 90 percent of people who have run across social media logins , more than half use them , according to a 2014 U.S. What are the benefits of using a social login? More revenue.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Media, Twitter] Yesterday’s webinar: How to Build Your Influencers in Social Media
    'Yesterday, our author Chris Abraham  presented our latest Biznology webinar about how to grow your social media influence. Whether you’re just dipping your toe into the social media waters or you’re a competent swimmer, there’s always more you can do towards increasing your online presence by building up your influencers in social media.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 15, 2014
    [Media, Twitter] How to Create a Unique Social Hotel Experience
    'Since social media is now commonplace, especially when it comes to travel, hotels are burdened with the additional responsibility of standing out among the noise. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Author information.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 15, 2014
    [Media, Twitter] How to Lure Readers to Your Blog from Social Media
    'from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts.  Use Social Media to Gauge Reactions Toward Your Content. You’ll need to catch their attention right away.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Media, Twitter] Nine Practical Guides to Public Speaking and Presentations
    And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? Tell a story that keeps listeners focused on you—instead of checking email on their phones? Some date back nearly two years, but all are still relevant and useful.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Media, Twitter] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    That’s nearly half of the day scrolling through viral photos on social media, laughing at shared videos between friends, reading critical reviews of a restaurant and scanning through that blog on pop culture. Wiser companies are using visual media as a form of content that is easily digestible for newer audiences. Christopher S.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Media, Twitter] Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising
    With social platforms like Yelp, Facebook, and Twitter, consumers are relying on word-of-mouth to make purchasing decisions; they are looking for stories about businesses that will influence their buying journey. Some of your customers have been on Twitter for years—when are you going to meet them there? Customers are online. Engaging.
  • VIDYARD  |  TUESDAY, OCTOBER 14, 2014
    [Media, Twitter] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
    Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. Media Contact: Tyler Lessard. Video has quickly emerged as a critical content medium for engaging, educating and converting online audiences. About Vidyard. Phone: (226) 220-5351.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Media, Twitter] How to Build Your Influencers in Social Media
    'A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. You probably already have a publicist and an agent and folks are falling all over themselves help you monetize your millions of followers on Twitter. Do a social media land grab! Are you already Kim Kardashian?
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 14, 2014
    [Media, Twitter] Social Content Marketing Planning for a Live Event
    'I find it interesting, and a little bit confusing that social media professionals often fail to exploit a live event for all its opportunities. It seems like “in real time” reporting of live events has become somewhat of a speciality, or subset, inside social media marketing. Twitter | Facebook | LinkedIn | YouTube |.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Media, Twitter] 10 Stats About Mobile That Will Make You Think Twice About Your Marketing
    Google’s Website Call Conversions tool has validated the need for call tracking, and even social media boss Twitter has been testing click-to-calls : Mountain Dew used a click-to-call tweet promoting Baja Blast and drove 3,500 phone calls. 'Smart marketers have known for quite some time what the rest of the world is just figuring out.
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 13, 2014
    [Media, Twitter] This is the week that was: B2B Marketing round up
    Blogging has always been the stalwart of the social media set – the pieces of content that were being written before people were even talking about content marketing. Social media view of the week. 'All the best bits in the world of marketing. Article of the week. The Educator, The Observer, The Polemicist and The Magpie.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 10, 2014
    [Media, Twitter] 3 Things B2B Marketers Miss When Analyzing Social Media Contests
    'While many business owners will argue over the fact that social media is better served for B2C companies, B2B companies can still take advantage of these platforms to connect with their customers, as well as take prospective customers and convert them into clients. Content strategy contest marketing social media The runner up.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 10, 2014
    [Media, Twitter] Find out How Much Traffic Pinterest Drives to Your Site [VIDEO]
    'Pinterest drives more traffic than Twitter, LinkedIn and Reddit combined, but do you know how much traffic you’re getting from it? Tips in 2 pinterest Social Media UTMs Learn how you can boost sales via Pinterest in this post, Saucy Tips to Boost Sales via Pinterest. © 2014, VerticalResponse Blog. All rights reserved.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 10, 2014
    [Media, Twitter] 3 Social Media Functions SEO Tools Can Help With
    Social media success relies on managing a plethora of tasks including curating content, being responsive to engagement, and proactively building a community that will aid you in case you ever have a social media crisis. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. All opinions are 100% mine. Neal Schaffer.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Media, Twitter] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Which other social media sites are you using for building your business network or finding employment? Twitter (60.7%). 'How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. Are you currently using the free LinkedIn account? have 500-999. have 301-499. have 1,000 – 2,999. have 201-300.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Media, Twitter] The Ultimate Guide to Hiring Effective Marketers
    Around the late 2000s, it was things like social media marketing , aiming to make use of sites such as Twitter and Facebook. While getting featured on big media outlets can help, still, look at the hard truth. 'Let’s play a game, you and I. Let’s say his name is Malcolm Marketer. You can see he wears a lot of hats.
  • FATHOM  |  THURSDAY, OCTOBER 9, 2014
    [Media, Twitter] Creative Student Recruitment: Getting Personal in EDU Marketing
    Take, for instance, this twitter account that celebrates “ the best damn band in the land.”. Digital Marketing Higher Education Social Media creative marketing higher-education marketing student recruitment 'In higher education marketing , you probably try all the digital marketing tactics to achieve higher enrollment rates.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Media, Twitter] A Look Inside Mashable’s Evolution [Interview]
    The company has seen great success as its community of 35 million uniques a month and 18 million social media followers continues to foster a dynamic global conversation. HubSpot: Does Mashable''s social media savvy give it an advantage (e.g. Riegelhaupt : Continue to grow and build the next-generation media company.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 9, 2014
    [Media, Twitter] Using SlideShare to Boost Your PR Efforts
    'SlideShare is a platform for sharing business documents, videos and presentations, but it typically is not considered as a traditional social media platform. Maggie currently offers PR and social media consulting and coaching with a focus on guest blog posting and leveraging social media to support more traditional PR strategies.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 9, 2014
    [Media, Twitter] Want to Connect to the Award-Winning Marketing Expert Jeff Ogden?
    Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. Twitter (@fearlesscomp). We love blog comments and appreciate those who share on social media. Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook.
  • ENGAGE  |  THURSDAY, OCTOBER 9, 2014
    [Media, Twitter] Launch a Twitter Account From Scratch With These 8 Tips
    'Launching a brand-new Twitter account for a business, product or initiative—and attempting to make it a social media sensation—can seem like a daunting undertaking. However, the task of growing a new Twitter account from the bottom up has both benefits and disadvantages. Put Twitter follow buttons on your website.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Media, Twitter] How to Design Content Remarketing Campaigns That Actually Work
    And people come -- they find your content in search results and in their social media feeds. If you analyze your blog content, what you’ll usually find is that around 5% of your pages generate half of the shares on social media. There are billions of social updates happening every day on social media -- it''s very noisy.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 8, 2014
    [Media, Twitter] If you don’t ask, the answer is NO
    I simply asked on Twitter and she said “Yes.” We love comments and those who share on social media too. 'I recently had breakfast with the CEO of the massive ad agency Young and Rubicam and this quote was in the lobby. “ If you don’t ask, the answer is no. ” I agree 100%. The answer is simple. invited her.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Media, Twitter] How to set up a Social Media Command Center
    Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. One particular client established a social media command center without a detailed purpose or dedicated and accountable team members. Building the social media command center.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Media, Twitter] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook. Twitter. Facebook.
  • ANNUITAS  |  TUESDAY, OCTOBER 7, 2014
    [Media, Twitter] Who Are Your B2B Buyers?
    If you spend a lot of time and resources on social media, and your target buyers rarely have Twitter accounts, you are wasting your time – no matter how great your tweets may be. Your buyers just aren’t on Twitter. 'Do you know who and where your buyers are? What types of content they consume? You need to be sure of it.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 7, 2014
    [Media, Twitter] Hello Ello: What You Need to Know About This New Social Networking Site
    Similar to Twitter’s mute feature, Ello allows users to friend people and then segment them into “friends” or “noise.” Social Media ello ello.co Facebook new social site Social Media Marketing social media networking site Privacy concerns and experiments have users complaining.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Media, Twitter] 3 Top Social Automation Tools
    HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. Of course, needless to say, Twitter , Facebook, Google+, LinkedIn, and Foursquare profiles. HootSuite. SocialOomph.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 7, 2014
    [Media, Twitter] Full Disclosure: Why It Matters to Social Media Marketers
    Many commentators and regulators have questioned the value of this kind of […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Twitter | LinkedIn | Full Disclosure: Why It Matters to Social Media Marketers by Kyle-Beth Hilfer - Maximize Social Business.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Media, Twitter] Buyer Persona Basics
    Every audience can be divided into groups by attributes such as industry and title, characteristics such as “Twitter user”, commonalities such as obstacles, and so on. Those buyer personas you create are indispensable tools. Creating a content marketing strategy based on a buyer persona is a multi-step process. Check it out !  .
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Media, Twitter] Buyer Persona Basics
    Every audience can be divided into groups by attributes such as industry and title, characteristics such as “Twitter user”, commonalities such as obstacles, and so on. Those buyer personas you create are indispensable tools. Creating a content marketing strategy based on a buyer persona is a multi-step process. Check it out !  .
  • WEBBIQUITY  |  TUESDAY, OCTOBER 7, 2014
    [Media, Twitter] 5 Fast Hacks To Increase Your Twitter Click Through Rate
    There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. All the work you put into building a large social platform is paying off, and now your account, which was once only followed by your coworkers, is now a social media powerhouse. Follow him on Twitter @LM_Strain.
  • SAZBEAN  |  MONDAY, OCTOBER 6, 2014
    [Media, Twitter] Best Business Uses for Instagram
    But in the blink-and-you’ll-miss-it rapidity of this modern world, social media suggests that a photo might be worth much more than a thousand words. Contests always go over well on social media and Instagram is no different. 'Short break for a small craft project… (Photo credit: sazbean). Show off your goods. Thoughtful.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 6, 2014
    [Media, Twitter] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
    An overwhelming majority utilized social media content, enewsletters, blogs/articles, events, and case studies: Additionally, other B2B content marketing strategies used include white papers, presentations, case studies, infographics, videos, and more. Content Marketing Implementation. Why B2B Companies Use Content Marketing. Final Thoughts.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Media, Twitter] How To Break Through The Noise With The 3 Vs Of Content Marketing
    These branded content marketing hubs are creating owned media properties that deliver value to brands over time vs. the Once a business has considered the volume, variety and value of the content it publishes, paid media can be deployed on the best content that people want to read and share vs. the ads that no one wants. Volume. Value.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 6, 2014
    [Media, Twitter] 20 Most Important Stats from the 2015 B2B Content Marketing Report
    88% of B2B Marketers use Twitter to distribute their content. Marketing b2b content marketing B2B marketing B2B Social Media statistics stats 'The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. The entire report is embedded at the end of this post. Tweet this stat ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 6, 2014
    [Media, Twitter] 7 Ways social media has changed leadership
    I’ve been thinking about this a lot and have listed below a few ways I believe social media presents challenges for leadership. In the past few years we have witnessed dramatic examples of social-media-enabled revolutions like the Arab Spring and Occupy Wall Street. Her social media connections. Do we NEED to?
  • HUBSPOT  |  MONDAY, OCTOBER 6, 2014
    [Media, Twitter] The Evolution of Language: How Internet Slang Changes the Way We Speak
    When it comes to the mechanics of new word distribution, it''s been tough to measure with any precision -- that is, until the advent of public social media networks. Social media networks like Twitter allow linguists a more accurate and easily searchable record of our exchanges. Is the Internet to Blame? dulya). Blogging
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 3, 2014
    [Media, Twitter] 7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter
    For the past five years, he has championed the importance of social media to CMOs and senior marketers at leading business brands and venture-backed companies – specifically, how social media can reach, engage, and influence buyers. When it comes to Twitter, is your company more musician or rock star? Social Media
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 3, 2014
    [Media, Twitter] How to Get Your Real Estate Business Started on Instagram
    'With over two hundred million active monthly users, Instagram has claimed its spot at the top of the social media pile. Although Facebook is still the most popular social network, […] Author information Rebekah Radice This monthly Social Media for Real Estate column is contributed by Rebekah Radice. Social Media for Real Estat
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 3, 2014
    [Media, Twitter] How Changing Sales is Impacting Your Business (without your knowledge)
    It’s also important to touch people multiple times using multiple media: direct mail, phone calls, email, and videos. You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , Demand Generation , Find New Customers , Sales 2.0 , sales funnel , Sales Leads. Stay tuned! Dr. Douglas A.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Media, Twitter] 10 Fresh Ways to Get Better Results From Your Blog Posts
    Include your new shortened URL in social media posts promoting your new blog post. When posting, keep these two best practices in mind, too: Use images to promote your post , as this has been proven to significantly increase engagement on both Twitter and Facebook. 3) See if your post can help others on Twitter. Right? Bloggin
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 2, 2014
    [Media, Twitter] #ProspectingChat: Sales Messaging with John Golden of PipelinerCRM
    Over at AG Saleswork''s Twitter account , we''ll be sharing inside sales messaging do''s and don''ts for your team. If you can''t attend the Twitter chat, but would still like to add to the conversation, feel free to tweet at #ProspectingChat any time or comment here. Q10: What is your favorite Twitter analytics tool and why?
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 2, 2014
    [Media, Twitter] 8 Ice Bucket Challenge Social Media Take-Aways for Nonprofits
    CFRE contributes a monthly column on Social Media and Nonprofits. Claire Axelrad | Twitter | Google+ | LinkedIn | 8 Ice Bucket Challenge Social Media Take-Aways for Nonprofits by Claire Axelrad - Maximize Social Business. Social Media and Nonprofits Not something that can be replicated.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 2, 2014
    [Media, Twitter] 10 Reasons Twitter is essential to your content marketing plan
    '10 Reasons Why Twitter is Content Marketing’s Best Friend from Mark Schaefer I gave a rousing talk about Twitter and its essential role in marketing at the recent Content Marketing World event. There are just so many creative ways to use Twitter and most businesses overlook the amazing value there. Enjoy my slides!
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 1, 2014
    [Media, Twitter] 20 Interesting Holiday Fun Facts to Share
    'In an effort to share some holiday cheer via social media, we’ve collected 20 interesting holiday fun facts for you to share. 11) 55% of Twitter users discuss gift ideas on Twitter. 19) 67% of consumers have purchased a gift they saw on social media. 1) Over 25% of all emails are sent during the holidays.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 1, 2014
    [Media, Twitter] 3 Sales Tools That Are Changing the Way Salespeople Do Business
    Social Media. There is no way to overstate how important social media tools are in developing, maintaining, and growing relationships with customers, prospects, colleagues and competitors. One of the challenges with social media is that it moves quickly, and keeping up can be a chore in itself. Follow him on Twitter.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, OCTOBER 1, 2014
    [Media, Twitter] Pssst. Trade Shows Suck at Lead Generation. Pass it on.
    Your industry media are there, a few clients and prospects are there, you can rub it into your competitors’ faces and you will probably make more noise than you might otherwise. or follow me on Twitter @bizmkter. 'Sales squirrels ignoring you? It will sound something like this: “How will we ever make quota?” Uh oh. Wrong.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Media, Twitter] 10 Things B2B Marketers Should be Doing on LinkedIn
    And it can be a lead generator as well: CMO.com reports that LinkedIn is now responsible for a staggering 64 percent of all visits from social media channels to corporate websites. In contrast, Facebook accounts for 17 percent of such visits, while Twitter is just 14 percent. B2B Marketing Social Media Marketing
  • VIDYARD  |  TUESDAY, SEPTEMBER 30, 2014
    [Media, Twitter] Vidyard to offer non-profits access to video marketing platform
    Increase their reach by easily publishing videos to their own website as well as YouTube, Facebook, Twitter and other social media channels. Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. Media Contact: Tyler Lessard.
  • VIDYARD  |  TUESDAY, SEPTEMBER 30, 2014
    [Media, Twitter] Vidyard makes it easy to create and share videos with new Vidyard Studio
    Vidyard (Twitter: @ Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. Media Contact: Tyler Lessard. About Vidyard. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [Media, Twitter] Clueless Hiring Managers – Check out this example
    also know social media and I have over 6,100 twitter followers (all real people) and over 45 LinkedIn recommendation too. We love comments and those who share on social media? Social Media is gasoline.” 'For the role of Chief Sales and Marketing Officer. “Why depend on others? Control your own destiny.”
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Media, Twitter] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    Peg Fitzpatrick ( @PegFitzpatrick ) and Guy Kawasaki ( @GuyKawasaki ), Canva social strategists and evangelists, shared their keys to the perfect social media post. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 30, 2014
    [Media, Twitter] My Top-5 Most Compelling Apps
    It easily allows you to merge dupes as well as use the power of all my social media platforms to update all of my contacts with their social media profiles, up-to-date contact info, and lovely profile photos. It’s like a social media listserv. My Gaggle is comprised of people who have subscribed to my social media feed.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 30, 2014
    [Media, Twitter] The Power of Emotion in Online Video
    Kids are not the only ones who make buying decisions […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. He has created videos for Fortune 50 companies. Video
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Media, Twitter] Your social media strategy plan: Where do you START?
    And by the way, your social media initiative doesn’t start with a Facebookpage. Marketing strategy I know this seems so basic but there is no way to have an effective social media marketing strategy if you don’t have a company marketing strategy to begin with … and many companies don’t! Social media lead team.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Media, Twitter] Digital Marketing – What Are The Top Goals And Challenges?
    The third biggest challenge was the “proliferation of new touch points and channels to engage customers across paid, owned and earned media.” 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. So personalization is relevant across the buyer journey, not just after the sale.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Media, Twitter] Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video
    'Over the years, I''ve noticed that there are certain brands that have managed to stay on top of cool social media trends. New features are constantly being added to Facebook, Twitter, LinkedIn, Instagram. It''s a perfect way to deliver a message to social media users with short attention spans. Social Media Mazama.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 29, 2014
    [Media, Twitter] Your Feedback is Needed! This Year’s B2B Website Usability Survey
    Third and finally, as heavy as we recommend, integrate, and execute social media campaigns ourselves, we were surprised to learn that social media’s impact on the buying process appears minimal. Once B2B buyers get to the vendor website, social media plays much less of a role in validating the buying decision. Here it is!
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 29, 2014
    [Media, Twitter] Reaching China’s Wealthy Millennials on Social Media
    'Over the last few years, there have been many articles about social media in China and the large active monthly users, but often times the media fails to capture the larger social problems facing China. This monthly Chinese Social Media column is contributed by Miguel Roberg. Twitter | Facebook | LinkedIn |.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Media, Twitter] 6 Ways to Pull Off Anonymous Personalization People Love
    Here''s what it''d look like, using the Excel example I referenced earlier (we''ll pretend that offer costs actual money for the sake of demonstration): Or: 3) Customize content for visitors from social media. Select Twitter from the list, and you will be able to write in your personalized content. So glad you brought that up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Media, Twitter] Case Study: Denny’s flips its audience with a sassy social media strategy
    The restaurant chain is re-inventing itself, led by a sassy social media strategy. Creating an experience worth sharing Companies hoping to make a connection with their customers have long looked to social media as a quick way to connect and inform. Find Kerry on  Google+  and  Twitter. See what they did there?) Hashteroids?
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Media, Twitter] How to Create a Content Strategy That Actually Drives Organic Traffic
    Social media. Not every company has a blog or a newsletter, but they may be all over social media. I’m aware of companies who have found their target audience on Twitter or on Google+. These companies pour a vast amount of their content efforts on social media. But how do you create that refined content strategy?
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Media, Twitter] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    It does this with “listeners” that can read data from forms or monitor behaviors via Javascript tags on Web pages, emails, and other media. There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. Until now. Anyway, back to BlueConic.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Media, Twitter] How High Growth Companies Use Marketing Analytics to Their Advantage
    Like blogging, search engine optimization, and social media, marketing analytics tools aren’t being utilized nearly as often by average growth firms. . You can follow Sylvia on Twitter @BrandStrong. 'Image: Courtesy of Birmingham Business Journal. By: Sylvia Montgomery. While more canny companies are surging ahead. Figure 1. Figure 2.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Media, Twitter] What Twitter Can Teach us About Marketing Automation Users
    Recently,  RingLead and Stat Social partnered up to take a close look at how marketing automation users engage on Twitter. To get that deep lookinsight we checked out the Twitter followers of the top 10 marketing automation companies (including Marketo). Social Media b2b Consumer Curious about what we learned? Want more?
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 26, 2014
    [Media, Twitter] The 5 Most Important Questions Hiring Managers Should Ask – but Don’t
    How many Twitter followers and LinkedIn recommendations do you have? say they should have at least 1,000 twitter followers (over 6,100 for me) and more than 10 recommendations (over 45 for me). That’s minimal exposure on social media. Social media is so important today, why would you hire a rookie? Tell me about it.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Media, Twitter] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    The study also showed that these customers are more likely to respond to mobile campaigns and to purchase products that are advertised on social media sites. For example, Starbucks promotes their loyalty program through social media with their Tweet-a-coffee program. There are many different types of loyalty programs. Why is that?
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Media, Twitter] 5 Easy Ways to Ignite Your Customer Service
    Whether it’s messaging you on Facebook or Twitter, or sending you an email or chat, you should have options open for customer contact. Years ago, when a fiber line was cut in the Bay Area and our service was interrupted, we turned to social media to let people know what was up and answer their questions. Know your customers.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 25, 2014
    [Media, Twitter] The Psychological Significance of the First Impression in Social Media
    That’s why it’s so important […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. Social Media Psychology 'You don’t get a second chance to make a first impression. Well, it’s true.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Media, Twitter] Why We Shouldn't Stop Innovating on Email
    In an outstanding article, The Atlantic''s Alex Madrigal reminds us: Email was a news feed; now we have Twitter. Can you imagine if we were all still using Twitter to report out what we had for lunch? 'This is the part where I tell you how bleak it is to be an email marketer. Crowded Inboxes. New ways to filter. We all know the story.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Media, Twitter] A Simple Guide for an Effective Inbound Call Strategy
    Couple your CRM data with social information to personalize it so that, if you get a call from an existing lead or prospect, you can cater the way you engage callers based on contract values, close dates, or social media updates from Facebook and Twitter. But that being said, the two can easily go hand-in-hand. Learn more here.).
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Media, Twitter] How to Launch Fresh, Fun and Fantastic Sales Training for Millennials
    The study advised introducing more variety when teaching Millennials, incorporating videos, social media, television, and other sources that allow Millennials to spread their attention around. Watch her millennial video , follow her on Twitter , connect on LinkedIn , and join the conversation on Inside Sales 2.0
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Media, Twitter] 6 Handy Tools to Monitor Social Media Success
    How’s a business supposed to cut through all that social media noise to make an impact? Many social media sites offer businesses tools to help you monitor your success – Are you taking advantage of them? Here’s a recap of the tools you can use to ensure your social media efforts are working: Instagram Business Tools.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Media, Twitter] Combine Pinterest and Email Marketing to Increase Sales
    Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. social media specialist, she is the Principal and Founder of J Campbell Social Marketing, a boutique digital marketing firm in Beverly, MA. Twitter | Facebook | LinkedIn | Pinterest |. Pinterest
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Media, Twitter] Social Media Week Chicago: Elements of Word of Mouth Marketing
    Social is the Future Remember when people said social media was for teenagers and nothing lasting would come of it? At this point we all know that businesses that don’t acknowledge the power of social media are destined for mediocrity. And while people do spend a lot of time on social media, they spend more time off. Obviously.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Media, Twitter] The Impact of the Internet of Things on Marketing Attribution
    Follow Jessica on Twitter @jessgroopman. Just as media has converged (paid, owned, and earned), online and offline engagement is now converging. 'Editor’s Note: Today’s post comes courtesy of Jessica Groopman , a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Media, Twitter] Mizuno running long tail outreach marketing case study
    If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. 'The  Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. Long Tail Blogger Outreach. Hugs Not Horns.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 23, 2014
    [Media, Twitter] Are You Wasting Your Social Media Traffic?
    'It’s all very well driving traffic to your website via social media but if the speed (or lack of!) Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | Are You Wasting Your Social Media Traffic?
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Media, Twitter] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Media Contact: Tyler Lessard. Honeywell. Simply having a presence on YouTube is no longer enough. Intralinks. Over 99% of.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 22, 2014
    [Media, Twitter] Social Media Week Chicago: Building a Tech City with Rahm Emanuel
    'As many of you know, today marked Day 1 of Social Media Week , the worldwide event with a presence in 24+ cities internationally, uniting to provide ideas and inspiration to make the most of our hyper-connected world. We can’t wait to attend more events for Social Media Week 2014, so stay tuned for another blog, or follow us on Twitter !
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Media, Twitter] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    When on a hunt for the perfect gift for one of her family members, she voiced her quest via Twitter, tagging one of her prospect companies in the tweet. This company had the best communication and delivered the right content, as Quark Expedition’s CEO assisted him via Twitter. Galen Moore (Editor-In-Chief, Streetwise Media ).
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Media, Twitter] Why I Bet My Career On Content Marketing
    While social media is barely 12 years old, the impact has been enormous. We are seeing a shift away from paid promotion, through earned (social) media and into owned media. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates.
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 22, 2014
    [Media, Twitter] This is the week that was: #inbound14
    This was the week in which it was all bagpipes and tartan wherever you turn, a week in which #inbound14 was a top global trend on twitter and a week packed full of useful gems. ‘CMOs say they are upping their spend on social media’ or ‘Content now takes the majority of the budget’ come two a penny. Take a look.
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