• VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Media, Twitter] Go Where Your Customers Are – Wise Words from Sweta Patel
    Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. Sure having Facebook, Twitter, and all these social networks is great. For example our company was too focused on big channels like social media, going to Dreamforce, etc., Especially on social media.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 22, 2017
    [Media, Twitter] The crisis of message credibility and impact on brands
    major contributor to this divisiveness is the growth of “falsehoods” communicated in the news, especially on social media. Social media and its inclusion of “fake news” has become a catalyst for this credibility crisis. Our world is more passionately polarized than ever. Words do matter. There are many expressions (e.g. Like this post?
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 21, 2017
    [Media, Twitter] eSports and the Elusive Millennial Male Audience: A History
    You can see plenty of examples as brands marketing to millennials by posting memes on social media platforms. The first world records on machines such as Donkey Kong or Galaga were set during that time, and media coverage usually featured a mix of bemusement and disbelief that such a trend would last. Welcome to Competitive Gaming.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Media, Twitter] The 21 Best Content Curation Tools
    Expert summary compilations (example: Soulati Media ). Grab content (articles, videos, whatever) from your web browser, email, or a wide range of apps including Twitter, Flipboard and Pulse, and save it in Pocket. …Social Media Walls for Events! Social Media Today. Expert interview roundups (example: iDigic ).
  • ONALYTICA B2B  |  MONDAY, FEBRUARY 20, 2017
    [Media, Twitter] Competitors want you out, influencers want you in
    Ask them who they regard as influential, from whatever source – who they watch out for in trade publications, who they keep seeing at conventions, who they follow on Twitter, or which blogs they read, who they’re linked to in LinkedIn – or just who they happen to know is a mover or shaker in their field. The space you occupy is not empty.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Media, Twitter] Knowledge management in the age of social media
    Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. In other words, the social media world has expanded rapidly in the past few years. Social media trends. In fact, many businesses used their official social media profiles to provide a better customer service.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Media, Twitter] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Douglas Karr , founder of the MarTech blog, said this data flow could mean “the death of mass media and rise of targeted, personalized marketing experiences through ABM and similar tools. ” 4) Media revolution. People are tired of social media scrutiny and bullying. But that’s a story for another blog post!
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Media, Twitter] The Bird's Eye View of Video: New Stats from Twitter [Infographic]
    Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform. So, how can brands take advantage of high levels of video engagement on Twitter?
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Media, Twitter] Social Media 101: Managing your social media presence
    Managing social media can seem overwhelming at times. How do you know you’re taking all the right steps for your business when it comes to social media management? We have a social media sanity check to help take the stress out of social. Does your business have the right social media profiles created? Twitter.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 17, 2017
    [Media, Twitter] Why every business needs a social media business audit
    Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. That’s why you need a social media audit before you put together that next social marketing campaign. Twitter. LinkedIn. Snapchat.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Media, Twitter] How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
    Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. Using Social Media to Attract Talent. Is there a way to turn those discussions into beneficial social media context, something that would help your company grow and attract best talent to your brand? Intrigued? Slack.
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Media, Twitter] 8 Tips for Running Your First Influencer Marketing Campaign
    This post originally appeared on Social Media Week. Just check out the stats : 74 percent of people use social media to decide whether they want to buy something. One of the best ways to do this is to survey your audience and find out what websites they regularly visit, who they follow on Twitter, and so on. Make inroads.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [Media, Twitter] Promoted Content: 5 Steps to Take Before Launch
    Thanks to the digital age we live in today, it’s very easy for brands to get their messages out via free marketing channels like blogs or social media. On platforms like Outbrain and Taboola, you can distribute your own articles, blog posts, or videos, as well as earned media. Oh, how the times have changed. People share 1.3
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 16, 2017
    [Media, Twitter] Better built than bought – how to build your email marketing list
    Because email marketing, despite lacking the sex appeal of social media and even SEO, is still one of the most effective marketing techniques available. According to Campaign Monitor , email is 6 times more likely to get a clickthrough than is Twitter. Here’s why. First though, why should we even care about email marketing right now?
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 16, 2017
    [Media, Twitter] Machine Learning Is Making SEO Marketing More Human
    So, as I sit here at my desk, delving into research, getting up to speed on SEO marketing tactics, and reading story after story about chatbots, machine learning, artificial intelligence (AI), social media tools, and automation, I really can’t help but daydream—albeit fitfully—about the future. abound. More dystopian fantasies.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Media, Twitter] The 17 Best Project Management Tools
    It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Showcase reviews: SmartBug Media, StoreYa Blog. SmartBug Media. Effective digital marketing is a team sport. Google Review Count:  317. Right now. Seriously.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 15, 2017
    [Media, Twitter] It’s Time to Stop Marketing to “Millennials”
    While an email list or Twitter following of over 75 million may sound nice, it’s a rare enterprise that expects just marketing to millennials will grab and hold the attention of that many people at once. “Here we go,” I thought. Another marketing meeting. The goal was always the same: smarter marketing to millennials.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Media, Twitter] Stop. Look. Listen. It’s time for an influencer marketing campaign
    ” Marketers love influence marketing because: Twitter users now trust influencers as much as they trust their friends. Be aware that this area is shifting and developing quickly and that all social media platforms are working on improvements to their dashboards and metrics. By Brooke B. Sellas, {grow} Contributing Columnist.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Media, Twitter] Apply Yourself: 28 Marketing Awards Worth Going For
    According to VisitBriain's website, it reached 300 million people through the agency's Chinese social media channels, and resulted in 1.3 Past Winner of Note: "Building Icons – Colliers International," by Igloo Media. The Effies actually sponsor numerous award program, based on geography and industry, like healthcare or media.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Media, Twitter] 4 Ways That Automation Is Transforming Marketing
    Digital marketing expert Jay Baer said that “social media allows big companies to act small again.” Repetitive marketing tasks are automated, such as: Social media updates and posts. Automating social posts can save more than six hours per week on social media management. Marketing automation: The nuts and bolts. Please share!
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [Media, Twitter] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Lauren Frye of Bizible. Like it? Technical: Planning. Hackies
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Media, Twitter] The future of Twitter is as a protected essential public utility
    This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow  of Meritus Media. Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter?
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Media, Twitter] Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]
    For many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. Social Media Business Daily PromoWe’ve got to go where our prospects and customers are -- and for many folks, that's Instagram. Still working on getting started on Instagram? Unsure how to post and schedule great visual content?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Media, Twitter] The 29 Best Social Media Monitoring Tools
    Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that  social media plays almost as big a role in purchasing decisions as does television.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Media, Twitter] THE HACKIES: How to use your unique dataset to create valuable content
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. These are the critical questions that paid media managers want to know. Simply Measured, a social measurement and analytics company, offers really rich data about social media performance. Like it? Hackie
  • JUNTA 42  |  SATURDAY, FEBRUARY 11, 2017
    [Media, Twitter] This Week in Content Marketing: Could Snapchat Be the Next Myspace?
    In this episode, Robert and I discuss how P&G is rewriting the rules for agencies and media placement. We also examine why a slew of publishers are recreating the media business model, and debate whether Snapchat’s performance decline is an indication that a Myspace-level fail may be in its future. This week’s show.
  • CONTENTLY  |  FRIDAY, FEBRUARY 10, 2017
    [Media, Twitter] People Trust Facebook Less Than Congress
    That figure dips to 13 percent for Twitter. More Americans displayed confidence in their political infrastructure than in the national media tasked with objectively reporting on government affairs. Yet, Facebook and Twitter still lag behind. adults receive news from social media, per a 2016 Pew study.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 10, 2017
    [Media, Twitter] Social media strategy leaders: Kerry Gallagher
    Welcome to the next post in a series celebrating leaders in social media strategy. Throughout her career, Kerry has worked in social media at not-for-profits, agencies, and in the insurance and finance industries. Can you please share what brought you to where you are now, a social media leader in finance? Welcome Kerry!
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Media, Twitter] A Brief History of Snapchat
    Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. Social Media Daily CanonicalWhat Is Snapchat? The best part?
  • OPENTOPIC  |  THURSDAY, FEBRUARY 9, 2017
    [Media, Twitter] The Buffer Guide to Video Metrics: Everything You Need to Know About Social Video Metrics
    In our State of Social Media report, eighty-three percent of marketers said they’d like to create more video content in 2017. Twitter has recently relaunched Vine as a camera app enabling. And we can certainly see why marketers are so hot on social video. Brands & Marketers
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2017
    [Media, Twitter] Interesting content marketing trends to watch for in 2017
    large portion of digital media content is accessed via mobile devices like smartphones and tablets. If you invest in a rich-media piece of content like an infographic or interactive, be sure that it looks the same regardless of the screen. Additionally, images offer a huge impact on social sites like Twitter , Facebook , and Instagram.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 9, 2017
    [Media, Twitter] Why Your Twitter Marketing Strategy Is All Wrong
    As a digital marketing aficionado, you’re used to rocking your social media plan. But your Twitter marketing strategy? Compared to more visual social platforms, Twitter doesn’t seem to have the ROI it used to. Why Brands Are Rethinking Twitter. percent of its overall traffic from Twitter.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 9, 2017
    [Media, Twitter] Five Strategies for Improving Customer Experience
    For example, seek out what your customers are saying about you on social media, and join the conversation in a positive way. Follow the blogs and social media accounts of experts and influencers in your industry. Guest post by Brooke Cade. As a marketing professional, you understand customers are your firm’s most valuable assets.
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Media, Twitter] Your 2017 Resource Guide to Digital Marketing Conferences
    Check out a few resources that may help: Social Media Upcoming Events. Visit its website and social profiles, join any groups on LinkedIn, and follow Twitter lists and other online areas ripe with information. On social media, share relevant information that you learned at the conference. The smell of networking in the air.
  • BUZZSUMO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Media, Twitter] Essential 5 Step BuzzSumo Process For Social Media Agencies
    To do this, we worked with Neal Schaffer, social media strategist, consultant and author. He is also the founder of his own social media agency, PDCA Social. Social media represents the convergence of information and communication, Neal says. Five Step Process. Step 1: Compare to Role Models. Adjust your strategy accordingly.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2017
    [Media, Twitter] How to Make Super Bowl Marketing Magic Last All Year Long
    Companies can rely on traditional metrics like viewership and reach, but they can also monitor social channels to track online reach and engagement, shifts in brand sentiment, visits to landing pages, likes/follows on social media, email sign-ups, coupon redemptions…you name it! Find Kerry on Twitter. Giving employees the day off.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 8, 2017
    [Media, Twitter] 7 Ways That Brands Can Leverage Instagram Stories
    An increasing number of marketers use Instagram, and the social media tool is expected to soon reach unprecedented adoption rates, including a prediction that it will surpass Twitter in 2017. Unlike other social media channels, people can’t “like” posts or leave comments. Instagram launched in 2010. But why? Cover an event.
  • SNAPAPP  |  TUESDAY, FEBRUARY 7, 2017
    [Media, Twitter] Anatomy of a Valentine’s Day Marketing Campaign
    Just check out their Twitter feed at @PilotPenUSA for inspiration galore. The Pilot Love Guru campaign asked Pilot’s social media followers to do only one simple thing in order to participate: Share your valentine’s name with Pilot using the hashtag #PilotLoveGuru on Instagram, Twitter, Facebook or Snapchat. The result?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 7, 2017
    [Media, Twitter] How B2B Marketers Are Finding Value in Social Media [Interview]
    Social media marketing continues to play a critical role in how marketers connect with their target audience. The “2016 Social Commerce Survey ” from SUMO Heavy found that, last year, 72 percent of buyers used social media on a daily basis, but we wanted to know more. From this survey, no, we did not. Not necessarily. ABOUT BART MROZ.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Media, Twitter] The 28 Best Web Design Tools
    Showcase reviews: Likeable Media. 2) IcoMoon. Showcase reviews: Likeable Media. 3) Google Fonts. Showcase reviews: HubSpot, Likeable Media, Siasat. 4) Font Squirrel. Showcase reviews:  Likeable Media. 5) Paletton. ” — SmartBug Media. Showcase reviews:  SmartBug Media. 6) Placeit. Likeable Media.
  • CONTENTLY  |  MONDAY, FEBRUARY 6, 2017
    [Media, Twitter] Why Do Insurance Companies Advertise So Much?
    While it’s impossible to directly attribute those sales to a single campaign, former SVP of marketing Jennifer Hanley said that “from a paid-media perspective, it’s one of our single most effective ads ever.” Below are the media spend totals for selected brands in 2015: Take Geico, whose yearly ad budget surpassed $1.1
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2017
    [Media, Twitter] How to Protect Your Company’s Reputation on Social Media
    From account hacks to controversial statements, brands often struggle to recover from embarrassing social media blunders. In fact, social media marketing requires a lot of patience and maintenance. Monitoring and protecting your social media presence from decline or extinction is just as pivotal as demonstrating it in the first place.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Media, Twitter] 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More
    Back in October, I wrote a piece on Medium that covered the numbers behind some of today's top social media networks. From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. Twitter. Social Media Daily Tacticaland Canada.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 6, 2017
    [Media, Twitter] Can We Adapt Ourselves To Adaptive Content
    For years we have been arguing with our design team about creating the perfect social media visuals. Every platform from Facebook, Twitter and LinkedIn has its size guidelines, and visuals need to be created according to […]. I know seeing the cover image might have given you the creeps. But let’s try and focus, shall we?
  • CONTENTLY  |  FRIDAY, FEBRUARY 3, 2017
    [Media, Twitter] The Best Branded Content of January: 5 Brands Embracing Real Facts
    The PR play will probably help the company attract more loyal customers, much in the same way a clear point of view led to a jolt of paid subscriptions to media outlets like The New York Times , The Atlantic , and Vanity Fair. Find me on Twitter @JordanTeicher or email me at jordan@contently.com. Who exactly is J.D. But in a fun way!”
  • LEADERSHIP  |  FRIDAY, FEBRUARY 3, 2017
    [Media, Twitter] Increase LinkedIn Engagement by 386%
    Did you know that LinkedIn’s visitor-to-lead conversion rate is actually 3 times higher than Facebook or Twitter? Inbound Marketing Infographics Social Media home infographic LinkedInFirst, let’s take a look at the numbers. LinkedIn has: 259,000,000 users and 2,100,000 groups. 184,000,000 unique visitors per month.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 3, 2017
    [Media, Twitter] 10 most inspiring digital marketing stories of 2016
    Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. The result was 19,500+ Twitter-driven app installations. million in earned media on a $200,000 budget. Like this post?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 2, 2017
    [Media, Twitter] The 10 most fascinating people in B2B marketing in 2016
    Anthony Elvey , after a long career in tech marketing at IBM and Cisco , has gone entrepreneurial, launching a sales and marketing function for the enterprise social media management platform Sprinklr in Asia Pacific. Or send him your Twitter and Facebook follower lists. Hats off to them all! friends. Thanks, Laura! love this guy.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Media, Twitter] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. Hit "Next," and then, the fun begins. 3) Establish the Ad's Media and Format. introductory PPC Social Media DailyActually, yes. Ad Headline. Ad Body.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Media, Twitter] The 24 Best Email Marketing Tools
    But the potential payoff for effective email marketing is substantial; email messages are more likely to be seen and acted upon by decision makers than online content, social media, or advertising. Include photos, social media account icons, badges, and more. Social Media Today. Google Review Count:  446. Pricing:  free. Siasat.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 1, 2017
    [Media, Twitter] The One 2017 New Year’s Marketing Resolution You Must Keep
    On Behalf Of Marketing allows for corporate marketers to deploy customized emails and social media posts for their local agents. Expand and deepen relationships across the top social platforms (Facebook, LinkedIn, Twitter) with integrated campaign scheduling and detailed tracking reports. Get Schooled | Follow Greg on Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 1, 2017
    [Media, Twitter] Reputation matters: Finding meaning and direction (with a little advice from Blake Irving of GoDaddy)
    While it might seem like a news article would be the loudest platform for complaint, social media mentions are more trusted by the consumer, so even a nasty tweet can really hurt your brand. Don’t leave monitoring the brand’s reputation to the social media manager, though. By Kiki Schirr, {grow} Contributing Columnist.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 1, 2017
    [Media, Twitter] What Steve Jobs Can Teach Us about Marketing in 2017
    Start building suspense on Twitter by revealing hints and clues about the upcoming product, its benefits, and the impact it will make. For example, post teaser videos to Twitter or other social media channels where your target audience spends time. Steve Jobs didn’t look good on paper. In fact, he had no college degree at all.
  • KAPOST  |  TUESDAY, JANUARY 31, 2017
    [Media, Twitter] Shedding Light on Modern Marketing Needs
    He writes for the web’s top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. Connect on Twitter  @feldmancreative. We’ve said it once, and we’ll say it again: Marketers are living in content chaos. Content is increasingly at the heart of what companies do.
  • KAPOST  |  TUESDAY, JANUARY 31, 2017
    [Media, Twitter] Shedding Light on Modern Marketing Needs
    He writes for the web’s top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. Connect on Twitter  @feldmancreative. We’ve said it once, and we’ll say it again: Marketers are living in content chaos. Content is increasingly at the heart of what companies do.
  • BIZNOLOGY  |  TUESDAY, JANUARY 31, 2017
    [Media, Twitter] PSA: your virtual online friends are part of your family
    So, no social media check ins, no Facebook Live , no Twitter , and no YouTube vlogging. The same goes for my clients, past and present, my friends, both real virtual online and IRL, and even, possibly, my 49,400 lurkers on Twitter and 4,900 lurkers on Facebook. I recently spent a ten-day stint in Alexandria Hospital. messed up.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Media, Twitter] The Essential Artificial Intelligence Glossary for Marketers
    Imagine having a to-do list automatically prioritized based on your work habits, or your content personalized based on your target customer writes on social media. Social media marketers are likely familiar, as Facebook, Twitter, and Instagram all use algorithms to determine what posts you see in a news feed. Algorithm.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Media, Twitter] The 29 Best Web Analytics Tools
    These 29 tools can help marketers understand web traffic and industry trends, sources of traffic, website visitor engagement and behavior, content performance, competitive insights, campaign results,  social media metrics, conversion optimization, and more. 1) Google Analytics. ” —  Social Media Examiner. SmartBug Media.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Media, Twitter] How Your Agency Can Use Social Media to Attract New Talent
    For instance, leaders are recognizing that employees are the best influencers , and have started leveraging them on social media channels, where employees can share company posts with their networks. Using Social Media to Attract New Employees. Blurring the Lines Between HR and Marketing. Marketing Agency
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 30, 2017
    [Media, Twitter] What to do if the president tweets you
    President has used and abused Twitter. I was asked if Donald Trump has changed Twitter, perhaps even pumped the channel with new life and vitality. Twitter is consistently underestimated by the press. They still have 330 million active users and for many, Twitter is part of the fabric of their lives. Twitter as a weapon.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 30, 2017
    [Media, Twitter] This is the week that was in B2B: from MailShrimps to Robot media buyers
    The Drum revealed that IBM has started using Watson AI to buy its online media in the UK. Media agencies be afraid, very afraid. goes to Google, Facebook and Twitter who according to Fast Company are actively trying to tackle the bad habits of their employees. Complex sales cycle? B2B e-commerce model? Up it to 35-70% of budget.
  • CONTENTLY  |  FRIDAY, JANUARY 27, 2017
    [Media, Twitter] What Would Steve Jobs Do? and 4 Other Stories You Should Read
    ” The Ringer: The Revolution Will Be Led By… National Parks Twitter? But as a response to these environmental threats, the national parks started fighting back—on Twitter. Snapchat just restored my faith in news, social media, and the potential end of fake news. Is there such thing as media veracity?
  • CONTENT STANDARD  |  FRIDAY, JANUARY 27, 2017
    [Media, Twitter] What NYT Editor Quentin Hardy’s New Job Says About 2017 Marketing Trends
    Take, for example, the recently formed partnership between social intelligent platform Synthesio and influencer marketplace Octoly—the goal of which is to “allow Synthesio customers to measure the impact of their influencer marketing campaigns among their other traditional, paid, owned, and earned social media efforts.” ”).
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Media, Twitter] The Goldfish Conundrum: How to Create Content for Short Attention Spans
    Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time. What’s more, 59% of people share articles on Twitter without even reading them, and more than half of all pageviews are under a minute in length. Video.
  • NUSPARK  |  THURSDAY, JANUARY 26, 2017
    [Media, Twitter] Who Owns Twitter (Marketing or Sales)?
    For anyone who really loves social media, there’s simply no substitute for Twitter. Twitter is a very good place for advertising (as long as you understand the market), but I think the platform’s real value comes from its potential as a relationship-building medium. Twitter Best Practices for B2B Sales and Marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 26, 2017
    [Media, Twitter] Businesses Investing More in UX to Enhance Customer Experience in 2017
    The survey results also suggested that marketers may want to turn to some social media platforms over others to deliver a better customer experience. The annual “UX and User Research Industry Report” published by UserTesting discovered that about 65 percent of executives intend to increase their usability testing frequency in 2017.
  • VIDYARD  |  THURSDAY, JANUARY 26, 2017
    [Media, Twitter] Client-Created Content is Key – Wise Words from Stephanie Totty
    As the Senior Content Strategy Manager at ExamSoft Worldwide, Totty works tirelessly to generate interest for ExamSoft across their blog, social channels, webinars, and a host of other platforms. “I started mostly as a copywriter and social media person, and just grew from there.” Remember taking exams in high school or college?
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 25, 2017
    [Media, Twitter] How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification
    Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable. For many smaller marketing teams, content and social media marketing are owned and operated by the same person/function, while larger marketing teams separate the two functions entirely. Content = Horse, Social = Cart.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Media, Twitter] How to Build a Social Media Dream Team
    Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information. Define social media marketing objectives.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Media, Twitter] 30 SEO Best Practices for B2B Organizations in 2017
    good place to start is by looking at how many people actually link to your pages and/or share them on social media. Ryan Young explains, “Leverage social media, online communities, forums, etc. Remember: Social Media Matters. In the world of SEO, it’s extremely difficult to project for the year to come. Enjoy! 1. Buyers
  • BIZNOLOGY  |  TUESDAY, JANUARY 24, 2017
    [Media, Twitter] Paid online influencer marketing is fully mainstream
    After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks. Actual spokespeople.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Media, Twitter] The 32 Best Twitter Marketing Tools
    While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”
  • BIZNOLOGY  |  MONDAY, JANUARY 23, 2017
    [Media, Twitter] How a brand audit could revitalize the Democratic party
    Since the presidential election, Trump has dominated the news with his Twitter comments, controversial cabinet appointments, and extraordinary views on major issues for 2017. What we don’t hear much about is the Democratic Party and whether their current values still resonate with enough voters to be successful in the future. Like this post?
  • CHIEFMARTECH  |  MONDAY, JANUARY 23, 2017
    [Media, Twitter] Blockchain marketing: how the technology behind Bitcoin could change marketing
    Marketers heard about Facebook and Twitter. Then, it was “social media.” How Vine, Twitter’s New Video Service, Will Change Your Business. Customers will use social media platforms like Steem where attention and participation are rewarded and earned. Previously, he was VP of marketing at Sprinklr.
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Media, Twitter] 11 Soundless Videos We Love (And Why)
    Social media platforms have constraints that force marketers to get creative in order to attract attention. Think about it: Twitter has a 140-character limit, which makes you think very strategically about how to tell a story. It's time to get creative to get noticed on social media. Sound familiar? billion video views -- 1.2
  • SNAPAPP  |  THURSDAY, JANUARY 19, 2017
    [Media, Twitter] How Many Touchpoints Are in a Typical Campaign?
    Thank-you page with secondary call-to-action to follow the company on Twitter. For an example, this ONE piece of interactive content has 8 touchpoints within it – that’s not counting the social promotion, email sends, paid media, results page, and follow up content: Finally: Use the Right Tools. Landing page. White paper. Or later?
  • SNAPAPP  |  THURSDAY, JANUARY 19, 2017
    [Media, Twitter] How Many Touchpoints Are in a Typical Campaign?
    Thank-you page with secondary call-to-action to follow the company on Twitter. For an example, this ONE piece of interactive content has 8 touchpoints within it – that’s not counting the social promotion, email sends, paid media, results page, and follow up content: Finally: Use the Right Tools. Landing page. White paper. Or later?
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Media, Twitter] The 26 Best All-in-One SEO Tool Suites
    Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. Each report covers 6 areas of local SEO including Google+ Local, Local Directory listings, on-site SEO and social media. ” — SmartBug Media.
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Media, Twitter] How to Build the Perfect B2B Social Media Strategy
    B2B marketing on social media might seem like a tough challenge. Yet, the benefits that B2B brands stand to gain from an active social media presence is considerable. With these insights, I formulate a B2B social media strategy. I’ve picked some of the small and medium B2B brands that millions of companies use on a daily basis.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Media, Twitter] MarTech: Top 100 Influencers and Brands
    But — give it a few years and I believe we’ll be seeing a huge shift in the media advertising space. Below is a list of the top 50 influencers talking about MarTech on Twitter. Twitter Handle. Third Door Media. Here is a list of the top 50 brands talking about MarTech on Twitter. Twitter Handle. Company.
  • CONNECTING ELEMENT  |  WEDNESDAY, JANUARY 18, 2017
    [Media, Twitter] Six ways to make your social content work harder
    With social media use rapidly growing year after year, it’s vital to have a firm grasp of who you’re talking to, what you say and how often. Blog content marketing digital marketing Facebook social media social-media strategy Twitter video content
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2017
    [Media, Twitter] The Secret to Getting Exactly What You Want (In Business)
    Last year my company, B Squared Media, grew by over 230%. Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. By Brooke B. Let me explain. Patience.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Media, Twitter] How to Detox From Social Media Without Deleting Your Account
    If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work. We schedule posts for the week ahead, film a Facebook Live interview, and report on our engagement analytics, all while keeping an eye on comments and direct messages coming in on Twitter and Facebook.
  • CONTENTLY  |  TUESDAY, JANUARY 17, 2017
    [Media, Twitter] Salesforce’s Mike Kostow on Why Marketers Should Trust Data Over Intuition
    Salesforce created a lot of talk last year by looking into acquiring Twitter. I don’t know how involved Pardot is with that, but could you give me your thoughts on social media, specifically how there seems to be more of a convergence of social media and martech companies? Pardot is really centered on customer experience.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2017
    [Media, Twitter] Social media strategy leaders: Robert Bochnak
    How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. It was in the graduate school office at Tufts that I started working in social media. Hello, Bob ! Next I launched a blog.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [Media, Twitter] 5 Content Marketing Lessons from Top Digital Marketing Blogs
    So, for example, if you have a business goal of improving the customer experience , a key KPI might be the rate of customer service issues that are handled—via different channels like social media, email, and your website.  Format images for social media. Make sure social media buttons are clear and at hand. Draft a tweet.
  • CONTENT STANDARD  |  MONDAY, JANUARY 16, 2017
    [Media, Twitter] Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
    PR firms, on the other hand, only generate earned media —mentions in news articles generated by press releases and other activity. If your company already had a large marketing email list, and was already active on social media , you might see more action early on compared to if you start from scratch. Measure Short-Term Success.
  • MI6 MARKETING AGENCY  |  SATURDAY, JANUARY 14, 2017
    [Media, Twitter] B2B Content Marketing Trends for 2017
    The organization sees content marketing as a strategic way to communicate and engage with key contacts whether they be prospects, customers, influencers, media etc. Let’s Explore this Further on Twitter! Join me and others who are discussing this on twitter ! What Does This Chart Tell Us? Back to the question at hand.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Media, Twitter] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    The ads you see on the right-hand side of your personal Facebook page, Twitter account or email often come from persistent cookies stored by consumer product and service websites you shopped.). This type of ad targeting works very effectively on a personal basis through LinkedIn, Google+, email and other popular media. Using cookies.
  • SNAPAPP  |  FRIDAY, JANUARY 13, 2017
    [Media, Twitter] How to Create a Content Promotion Plan in 3 Steps
    Look at their social media profiles for insights into their activities online. If your audience spends time on social media, which platforms do they use most? Spread the Word on Social Media. Twitter. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. Step 2.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Media, Twitter] 7 Trends That Will Change Social Media in 2017
    We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. Product demonstration videos on social media. Social Media Daily Canonical
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Media, Twitter] 8 Ways to Maximize the Value of Online and In-Person Events
    If your objective is to generate new leads, then you’ll want to take advantage of email marketing, social media, online advertising, and perhaps even direct mail to distribute invitations automatically against your prospect database. 47% say these events provide valuable opportunities to engage with multiple customers and prospects.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Media, Twitter] 7 Companies That Should Buy Medium, Because Why Not?
    In Williams’s estimation, the company’s Outbrain-esque ad structure to push advertorials on people contributed to a “broken system” of ad-supported media. Salesforce kinda almost bought Twitter last fall. Twitter. Brands Media Amazon American Express facebook Google LinkedIn Medium Salesforce Twitter
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Media, Twitter] How to Create a Content Promotion Plan in 3 Steps
    Look at their social media profiles for insights into their activities online. If your audience spends time on social media, which platforms do they use most? Spread the Word on Social Media. Twitter. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. Step 2.
  • ACT-ON  |  THURSDAY, JANUARY 12, 2017
    [Media, Twitter] Anatomy of an Infographic
    Here are some of my favorite infographics of late: Social media statistics in 2016. For example, pull out one small data point and post it as an image on Twitter. “Infographic” was a hot marketing buzzword a few years ago. But, far from being a temporary trend, these handy communication aids have been around for ages. Either way works.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Media, Twitter] Trade Libel: If you can’t say something nice, make sure you have proof
    Think of all the channels available to marketers today—blogs, social media posts, podcasts, website copy, PPC ads, etc. Employee advocacy is an admirable and valuable thing, but an overzealous employee might go overboard on social media with negative statements about a competing brand. Find Kerry on Twitter.
  • ACT-ON  |  WEDNESDAY, JANUARY 11, 2017
    [Media, Twitter] Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017
    Today, through social media, a single woman is no longer just telling a few friends, she is telling thousands of potential customers — if not millions. In fact, businesses recently rated this type of marketing as their fastest-growing online channel, as it drives four times the brand lift as paid media. The goal? Send social signals.
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