• MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Media, Twitter] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. to social media marketing. media marketing.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Media, Twitter] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Media, Twitter] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • THIRD AND TWO B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Media, Twitter] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    friend or Twitter follower calls customer service. press releases, select art work, buy media and. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. acquisition.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 3, 2015
    [Media, Twitter] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 3, 2015
    [Media, Twitter] 5 Tips to Make B2B Social Media Content Interesting
    In the early years of social media, many even assumed that B2B was not a suitable match for the medium. Twitter | Facebook | LinkedIn | Pinterest |. Tips to Make B2B Social Media Content Interesting by Holly Chessman - Maximize Social Business. Those days […]. Author information. Holly Chessman. Content Marketing
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Media, Twitter] Posting This Type of Content Will Get You 90% More Clicks on Your LinkedIn Posts
    When it comes to social media, it’s critical to take the human element of each platform into consideration. With Social Media Management by Haley Marketing Group, a dedicated Social Media Marketing Advisor partners with a client to execute their social media initiatives. Learn More About Social Media Management.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Media, Twitter] 7 Benefits Of Using Public Speaking To Build Your Brand Authority
    But do you want to take that risk and let everything rely solely on social media and online platforms? You will meet and exchange formalities and undoubtedly exchange cell numbers, email addresses, twitter names and LinkedIn information, thereby increasing your nexus. Social MediaOk, so you did it. So now what? Advertise.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Media, Twitter] Five Things to Consider Before Undergoing a Website Redesign
    Social media icons make it easier for your site visitors to share and engage with your site via Facebook, Twitter, Pinterest and more. Chances are, you probably put a lot of time and effort into launching your website. To help make this decision, we’ve put together five questions to ask yourself. Is your website responsive?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Media, Twitter] Animation or Real People in Your Online Video: Which is More Effective?
    This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. Are […].
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Media, Twitter] 10 Easy-to-Use Tools for Creating Animated Images and Videos
    Animated GIFs have remained a standard in basic online media over the years. Social media platforms like Tumblr thrive on them, and a single GIF reaching viral status can have a big impact on your social strategy and success. So what's a marketer to do? One option that often gets overlooked is animated images or videos. Animated GIFs.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 1, 2015
    [Media, Twitter] 25 Key B2B Content Marketing Stats
    The top five content marketing practices cited were social media content (92%), e-newsletters (83%), website articles (81%), blogs (80%), and in-person events (77%). While 87% of B2B marketers use social media, there are obviously a number of different choices available, and the channel matters. The American writer Margaret J.
  • THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 1, 2015
    [Media, Twitter] Social media in B2B – the latest stats
    The allure of social media in B2B is growing rapidly. Over four in five marketing teams (83 per cent) now post on social media – an activity that consumes one fifth of their time (20 per cent) – and three quarters (77 per cent) expect to spend more time doing this over the next 12 months. Let social media become the star.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 1, 2015
    [Media, Twitter] 3 project management tools for your distributed business
    Web Applications Android (operating system) APK (file format) Autofill Billboard (magazine) British Summer Time Cell (biology) Google Google Docs ios twitterToday, I will share the  project management tools that I have used. It It all came down to the Goldilocks test: Asana was too hard, Trello was too soft, and Basecamp  was just right.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 1, 2015
    [Media, Twitter] Why Nonprofit Content Marketing Should Help; Not Sell
    CFRE contributes a monthly column on Social Media and Nonprofits. Twitter | Google+ | LinkedIn |. Social Media and NonprofitsOne of my favorite marketing strategists is Jay Baer, author of Youtility. He says the difference between “helping” and “selling’ is only two letters. But what a difference those two letters makes!
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 1, 2015
    [Media, Twitter] How A Small Business Can Automate Social Media And PR
    Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Pins – Use the images from your Twitter. Social Media
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Media, Twitter] Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
    In general, posts with 1,000 or more words receive more social attention, but we also found that very short posts (those with fewer than 250 words) perform better on social media than posts with 251-1,000 words. Finally, Twitter is the primary source for sharing across the board. What Are Compounding Posts? Now what?
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 1, 2015
    [Media, Twitter] 5 Ways To Rethink Your Content Marketing Strategy
    Your content marketing strategy is not always activated through a social media channel. Understand the role, responsibility and strength of each social media to meet your goals – sometimes you’ll need to get a little crafty to maximize your exposure and drive your business outcome. Sometimes a ‘jump-start’ is in order!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 1, 2015
    [Media, Twitter] 12 ways to achieve emotional marketing for your B2B company
    ” In Mark Schaefer’s book,  Social Media Explained , he asks companies to ask a critical question: What does our company do that NO ONE ELSE does? Brooke Ballard  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. Relationship marketing. Or do we?
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 1, 2015
    [Media, Twitter] 5 Myths of Social Media Marketing
    Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies? B2B social media has gotten a bad rap in the marketing community, with many marketers claiming a low ROI and seeing a lack of interest from prospects. adult.
  • HALEY MARKETING  |  MONDAY, AUGUST 31, 2015
    [Media, Twitter] Social Media Gets Traffic (that Converts) to Websites
    Yes, social media doesn’t just appear out of thin air. Yes, social media takes time. Yes, social media takes some resources. But done well, social media can have a really big payoff for your staffing company at a really low cost. Social media traffic is converting at nearly five percent ! That’s it.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 31, 2015
    [Media, Twitter] 3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 31, 2015
    [Media, Twitter] Avoid these 10 Marketing Automation Rookie Mistakes
    Marketing automation includes (in no particular order) lead management, social media, CRM, closed-loop reporting, content marketing, contact washing, landing pages, query strings, advanced multi-channel campaigns — you get the idea. Follow Alp on LinkedIn and Twitter @alpmimar. Some marketers will fail. Contact Washing Machine.
  • HINGE MARKETING  |  MONDAY, AUGUST 31, 2015
    [Media, Twitter] How to Increase the Brand Visibility of Your Professional Services Firm
    Rely on Social Media. Let’s face it, most firms just dabble in social media. Invest in social media to enhance your brand visibility. Get more brand development tips and strategies by following us on LinkedIn and Twitter. We all want more business for our firms. So, let's explore how to do that the right way.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Media, Twitter] Can Content Marketing Accelerate Sales Pipeline?
    The Content Marketing, Social Media and Social Selling Recipe. Using these three steps will accelerate sales more than if selling without social media and content marketing. And, just loading up Twitter with a selection of branded Tweets won’t work either. thought only call-blitzing sales rep could make a sale close faster.
  • HINGE MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Media, Twitter] Conducting Brand Research: Whose Perspective Should You Get?
    If there were Darwin Awards given for boneheaded marketing blunders then these social media marketers may have been nominated. Join us on LinkedIn , Facebook , and Twitter for more insights on how to conduct research that will help your firm grow. In today’s business world, everyone is connected. Clients. Think present tense.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [Media, Twitter] What Does Twitter Success Look Like?
    What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? Things You Need To Be Successful With Twitter. 1. Twitter Goal Mapped To Your Overall Objective.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Media, Twitter] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    So check out the following banner ads, Facebook ads, Twitter ads, and LinkedIn ads, and learn why they're just so awesome. They partnered with a local agency One Small Step Collection to create bold, intense graphics for their App Install Twitter Cards. Image Credit: Twitter. 9) Amnesty International. See some great examples.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Media, Twitter] The Cure For The Common Cold Call Is Social Selling
    Turn your LinkedIn and Twitter accounts into your reputation destination by regularly curating content: Tweet 10 times a day with links to smart and helpful early- and mid-funnel-related content. Here are smart social media pre-touches to get on your prospects radar to turn a cold call into a warm call: Follow your customer on Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 27, 2015
    [Media, Twitter] What is the purpose of a blog post today?
    Under the Facebook post, my friend Michael Stelzner for Social Media Examiner commented, “Is this a blog post?” And ideas tossed around on Facebook, Twitter — even questions on a webinar — might end up as blog posts. It also prompted several media interviews. It also prompted several media interviews.
  • HINGE MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Media, Twitter] 5 Key Factors to Pinpoint Your Technology Differentiator
    Get more brand differentiation tips and strategies by following us on LinkedIn and Twitter. Related Stories How Should Technology Firms Tackle Social Media Branding? Your firm’s brand is arguably its most valuable asset. This is our mantra. We preach this to our own audience. But people come and go. And it must be provable.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Media, Twitter] Sharing Jobs on Twitter Has Never Looked Better
    If you disagree, I'm more than willing to argue that on twitter: Click to Tweet @BradBialy. When sharing on Twitter, presentation is everything. The intent is there, use a few popular hashtags to gain some visibility in Twitter search, while also properly positioning a client's job posting. Introducing Twitter Cards.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 26, 2015
    [Media, Twitter] Turn online prospects into customers in 5 steps
    Incentivize social media fans with discounts available through your Facebook and Twitter accounts. Internet Marketing Social Media Marketing Internet marketing online prospects social media marketingGetting people to visit your business online is a step in the right direction when it comes to digital marketing.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 26, 2015
    [Media, Twitter] Social Media Apps for Audio and Podcasts
    Check out Share Your Podcast on Social Media and Drive Engagement if you want to learn more about those platforms – in this post I’ll be talking about lesser-known apps that you can use to gain business […]. Twitter | Facebook | LinkedIn |. Author information. Jonah Geil-Neufeld. Podcasting
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Media, Twitter] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. myself have had some pretty compelling results with Twitter. Social Media b2b Consumer
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 26, 2015
    [Media, Twitter] 15 Ways to Synchronize Social Media and Email Marketing
    Social media and email marketing are two of the most widely used digital marketing tactics. And while some companies still struggle to prove ROI for social media, at least now everybody knows it really can be done. 72% use social media. How to use your social media assets to build your email list. So don’t get it wrong.
  • JUNTA 42  |  WEDNESDAY, AUGUST 26, 2015
    [Media, Twitter] Native Advertising Is Not Content Marketing
    From the moment I started in this industry over 15 years ago, everyone used different terms – customer media, branded content (please don’t!), It focuses on owning media, not renting it. In content marketing, the brand owns the media. RECOMMENDED FOR YOU: How Marketers Are Shifting to Owned Media to Drive Impact.
  • HINGE MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Media, Twitter] AEC Firms: Your Website is One of the Most Important Things You’ll Build
    Now, buyers turn to your website, Google, and social media for answers. Join us on LinkedIn and Twitter for tips and strategies on turning your website into a powerful asset. Don’t believe it? You’d better take a look at the research. Figure 1. How Buyers Check Out AEC Firms. Is It a Five-Alarm Website Emergency? Figure 2.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Media, Twitter] Blog More To Sell More
    TMG Custom Media reports 78% of consumers believe that organizations providing custom content are interested in building good relationships. TIP: Create a Twitter list of thought leaders or trade publications to quickly follow real-time trends. 5. Or, reach out to me on LinkedIn , Twitter or Google+. took charge of my destiny.
  • BIZNOLOGY  |  TUESDAY, AUGUST 25, 2015
    [Media, Twitter] ManageFlitter is my favorite follow/unfollow Twitter tool
    suggested that nobody offered a web service that allowed Twitter marketers to simply and easily follow other Twitter accounts based not on keywords or hashtags or location or popularity but based simply on Twitter handles. Twitter has some very strict terms of service (ToS), most of which prevent any automatic follow/unfollow.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 25, 2015
    [Media, Twitter] 9 Social Media Hacks Every Small Business Can Benefit From
    Are you currently using social media sites to enhance your business’s online strategy? These nine social media marketing hacks will help you: Sell products on your social sites. Social media is propelled by images. Hacks to use social media marketing to increase website traffic. Social Media social media hacks
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 25, 2015
    [Media, Twitter] The Legal Risk and Reward of Using Social Media
    Ethan Wall contributes a monthly column on Social Media and the Law. Ethan is a social media law attorney, author, professor, consultant, and keynote speaker at Social Media Law and Order where he pursues his passion for educating, consulting, and training users on all areas of social media and the law. Ethan Wall.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 25, 2015
    [Media, Twitter] It’s time for you to start a podcast
    It seems as though everyone in the marketing and social media space is doing it. One way to combat this phenomenon is to create content using different media. Edison Research also found that people who listen to podcasts make more money and are 17% more likely to follow a brand on social media. Here’s why. Sound promising?
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Media, Twitter] 10 Signs Your CEO Has an Outdated View of Marketing
    Point out the cost of doing a release, including the number of hours involved from your team, and show how you would reallocate that budget toward efforts that are bound to be more effective at getting media coverage, such as creating an awesome piece of content. 2) “Our blog should talk more about how great we are.”. Then track your stats.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Media, Twitter] Why Email Marketing Trumps Social Media
    To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. Social media has transformed how people interact with each other. Social media is always changing and improving.
  • HINGE MARKETING  |  MONDAY, AUGUST 24, 2015
    [Media, Twitter] Closing the Sale: Why the Best Firm Doesn’t Always Win
    Also, more than half recommend a firm due to their online presence—their blog posts, social media interactions, website, positive reviews and more. They’ll check you out on social media and talk to references. Join us on LinkedIn and Twitter for more marketing tips and strategies. We have all had the experience.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 24, 2015
    [Media, Twitter] Maximize Sharing on Facebook with Different Post Types
    Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Twitter | Facebook | LinkedIn | Pinterest |. Want more traffic to your website? That’s one thing that a Facebook page can do for you! Yes, […]. Author information.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Media, Twitter] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    Content that generates qualified business leads typically lives in three places: your website’s landing pages, your company blog, and your brand’s social media channels. Social Media. Having a presence on social media can be another critical tool to establish your credibility and create a dialogue. Company Blog.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 24, 2015
    [Media, Twitter] Awareness Plus Fatigue Does Not Equal Consideration
    For B2C that smells just like social media recommendations, Yelp reviews, testimonials and adorable cat videos with your product discretely placed in the bathtub the cat is about to fall into. or follow me on Twitter @bizmkter. Consider this: most people don’t give a sh*t about whatever it is you are trying to sell.  They just don’t.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Media, Twitter] What Does A Content Marketing Plan Look Like?
    You want a social media content plan that supports custom approaches for each channel you’re using to promote your content. Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Where do you start? What Does An Effective Content Marketing Plan Look Like? Step # 1 : Get Buy-in For Your Plan.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Media, Twitter] Digital Marketing: The 7 Essential Channels
    The tools in the digital marketing toolbox include websites; search engine marketing (SEM) – which is an umbrella term that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing. Social Media. Unfortunately, it’s not. Paid Search.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Media, Twitter] ReadyPulse Becomes an Amazon Webstore Solution Provider
    Together we can help brands deliver contextualized and personalized buying experience influenced by social content from a variety of sources including Instagram, Facebook, Twitter, and ReadyPulse photo uploader.” ” ReadyPulse enables brands to find the best existing content from Instagram, Facebook, Twitter, and YouTube.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Media, Twitter] ReadyPulse Receives $5M in Series A Funding Delivering the Future of Inspirational Marketing
    According to McKinsey in a Feb Article “Social media recommendations that nudge customers to increase their purchases are becoming a potent. Our target sectors are digital media and cloud services for consumers and enterprise. Our portfolio includes leaders in music, mobile, internet media and breakthrough cloud services. Pres
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Media, Twitter] AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner
    San Carlos, CA (PRWEB) July 27, 2014 — ReadyPulse, a B2B, enterprise SaaS company, was announced as an AlwaysOn Global 250 Top Private Company winner, proving its technological advances in social media, digital marketing, and e-commerce will not only impact Silicon Valley, but the entire globe. About ReadyPulse. About AlwaysOn. Press
  • HALEY MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Media, Twitter] Why Should People “Like” or “Follow” You on Social Media?
    While they’re at it, why don’t they follow you on Twitter? Think about it this way – what does it take for you to follow a company or brand on multiple social media platforms? Taking this into consideration, why should users follow your personal or company social media pages? You want followers on your Facebook page. But, why?
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 21, 2015
    [Media, Twitter] Social Media & Your Business: Choosing the Best Platform
    So you want to define a social media strategy for your business ? Facebook, Twitter and Pinterest all trend highly with small and medium-sized business owners. We’ll look at what differentiates these three popular networks, comparing various key metrics so you can feel confident starting your path towards social media success.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 21, 2015
    [Media, Twitter] Volunteer Tourism Organizations are Leveraging Social Media
    Debbie Miller contributes a monthly column on Social Media for the. where she provides clients with writing, editing, and social media. She is also the Social Media Manager for Search Engine. Debbie has also taught social media courses and speaks at industry. Twitter | Facebook | Google+ | LinkedIn | Pinterest |.
  • MARKETING ACTION  |  FRIDAY, AUGUST 21, 2015
    [Media, Twitter] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
    You can also use other promotional channels such as social media (blog posts, Twitter, Facebook, Google+, LinkedIn, etc.) You many also want to include any other promotional activities in your process map, such as paid search ads, blog posts, social media, promotion on third-party websites, and so on. 4. Plan your webinar.
  • HUBSPOT  |  FRIDAY, AUGUST 21, 2015
    [Media, Twitter] Don't Make Them Wait: How to Reduce Page Weight on Your Website
    page size includes all of the files that are used to create the web page: the HTML document, any included images, style sheets, scripts, and other media," according to Computer Hope. For example, Twitter includes Gotham in three different weights -- light, book, and medium. When it comes to your website pages, size matters. cssmin.js.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 20, 2015
    [Media, Twitter] How Marketing Can Contribute To Revenue Generation
    They’re studied up, Internet savvy and turning to social communities, like LinkedIn and Twitter, to see what people are saying about brands. LinkedIn, Twitter, message boards) and monitoring their activity on a regular basis to collect quality data. Do you look at marketing as a cost center or as a revenue center? Revenue? they said.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 20, 2015
    [Media, Twitter] 100+ Quick Ways to Find Blog Post Inspiration
    Social Media. Follow key influencers on social media. Build out a post that highlights key influencers on social media. Keep tabs on trending topics on Twitter. There are 1,025,109.8 words in the English language (not sure what qualifies as.8 of a word, but let’s go with it). That’s 1,025,109.8 Really! It’s that simple.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 20, 2015
    [Media, Twitter] How to Get Website Traffic from Periscope
    The app, which is owned by Twitter, allows users to stream and watch live video broadcasts. Leah Mazur contributes a monthly column on Social Media Traffic Generation. Twitter | Facebook | LinkedIn | Pinterest |. Social Media Traffic GenerationPeriscope is the hot new social network on everyone’s lips right now.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 20, 2015
    [Media, Twitter] 4 Tips for B2B Social Media Success
    Today we have a guest blog post from Stacy Combest, Marketing Team Leader at WTWH Media. It’s no secret that social media has become the major player in marketing, but with all the hype, there are still companies not ready to step up to the plate. Twitter is another platform growing in popularity within the B2B community.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 20, 2015
    [Media, Twitter] 5 Engagement Metrics To Calculate Brand Health
    Moving forward, you’ll want to continue pursuing all methods costing $1.50 or less (Twitter and Webinar). However, since paid search’s CPA is more expensive than our maximum allowance of $1.50, we should defer to webinar and Twitter tactics. Let’s say you’ve accomplished letting people get to know your brand. Time on Site. Bounce Rate.
  • MARKETING ACTION  |  THURSDAY, AUGUST 20, 2015
    [Media, Twitter] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    Social media is a huge opportunity for businesses to spread their message to a large number of people in a relatively short amount of time. Below, I’ve laid out a straightforward process that will generate tangible results from your social media marketing campaigns. Advertise it on social media. Actionable Content. Webinars.
  • READYPULSE  |  WEDNESDAY, AUGUST 19, 2015
    [Media, Twitter] Recognition and Empathy – The Two Key Ingredients for Success in Social Marketing
    First thing that occurred to me was that though this particular event was not anyway related to what ReadyPulse focuses on, i.e., Social marketing on public social networks such as Facebook and Twitter, there is an underlying common thread between the two, which is the basic human needs of recognition and empathy. Blog Social Media Marketin
  • READYPULSE  |  WEDNESDAY, AUGUST 19, 2015
    [Media, Twitter] Visualizing Word of Mouth Marketing – A Picture Really is Worth a Thousand Words
    What’s captured your attention lately using social media? recent study by ROI Research finds that 44% of respondents are more likely to engage with brands if they post pictures than any other media. In a recent Fast Company post by Intel’s social media strategist Ekaterina Walter, she provides a quote from Dr. William J.
  • READYPULSE  |  WEDNESDAY, AUGUST 19, 2015
    [Media, Twitter] I’m a Teen, Look What I Bought
    For individual style in particular, social media is providing an incredible outlet for all consumers to show off how individual they really are. Self expression, authentic, original, real self expression, which happens on Instagram, Twitter, and Facebook every second. What’s the opposite of individual style? Models.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Media, Twitter] We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
    Social media and referrals drove a lot more traffic. Where we did see an immediate traffic increase was in referral traffic (other sites linking back to us) and social media traffic: When posting more valuable content, you have a higher likelihood of building more inbound links and getting other sites to link back to your content. 
  • LEADERSHIP  |  WEDNESDAY, AUGUST 19, 2015
    [Media, Twitter] CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondel?z International
    Bonin Bough is tremendously passionate about digital and social media and his point of view is a new twist on disruptive marketing. Digital Marketing Leadership content marketing digital marketing home mobile marketing Social MediaThat is quite the paradigm shift from what others have said about predicting the future. Click To Tweet.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 19, 2015
    [Media, Twitter] 9 Things Your Online Store Should Have To Keep Customers Happy
    Social media icons. Offering a social login option allows your customers to use existing login information from one of their social networks, like Facebook or Twitter. Is your online store as customer-friendly as it could be? If your website isn’t up to par , you could be losing customers. An About Us page. Your return policies.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Media, Twitter] Content Is King Only When The Kingdom Is Interested
    Social media’s one-to-many delivery strength will always be in the awareness and engagement phase of the buyer journey. So, with 27% of B2B customers using social media to inform a business decision, you need to be using it to connect with them! 5. Or, c ontact me directly at MarketingThink.com , or on Twitter , LinkedIn or Google+.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 19, 2015
    [Media, Twitter] Social Video: The Hottest Trend in Social Media Marketing in 2015? [Free Webinar]
    Today, we’ve got 10 stats that prove that social video is the hottest trend in social media marketing in 2015. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Author information. Neal Schaffer. Video
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Media, Twitter] How to Manage Your Content Marketing in 30 Minutes a Day
    Update Social Media. If you want to make an impact with content marketing, you’ve got to set up a strong social media presence. Then, use a social media scheduling tool to disperse them throughout the day. Yes, this happens partially through a strong social media presence. But you’re pressed for time everyday. Right?
  • BIZNOLOGY  |  TUESDAY, AUGUST 18, 2015
    [Media, Twitter] The best automagical Twitter following tools for your business
    Over the last few weeks, I have been sharing my tools and processes with you.  If you haven’t read them yet, be sure to check out  Social media content discovery and curation for the win ,  Your social media marketing automation solution ,  My online influencer research and engagement process , and  Tools I use to amplify social campaigns.
  • HINGE MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Media, Twitter] Rethinking Referral Marketing: Build Out Your Visibility
    One answer is social media. Share blog posts, eBooks, webinars, and more on platforms like LinkedIn and Twitter to educate your audiences and generate discussion. Make it clear how your content is relevant to their challenges and invite them to engage with it through comments or social media conversation. Congratulations!
  • VIEWPOINT  |  TUESDAY, AUGUST 18, 2015
    [Media, Twitter] The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What
    Hired a social media marketer. You can follow her on Twitter @pamhege or find her on LinkedIn. In today’s B2B companies, marketing and sales alignment is critical to success. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. Increased spending on lead generation.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Media, Twitter] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    We’ve seen some big changes and trends in the marketing space since the beginning of the year: mobile took off, social media restrictions were lifted, and SEO…well SEO stayed pretty confusing (but it doesn’t have to be…check out this advice  here.) Twitter and Engagement. Right now, many marketers (you?) may word of advice: Wait!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 18, 2015
    [Media, Twitter] Big data for marketing? You ain’t seen nothing yet.
    You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. By Eric Wittlake, {grow} Contributing Columnist. The data that informs your marketing today is probably the equivalent of a few quick notes quickly jotted down on a sticky note on your desk. know, I know, we have more data than ever before. Your phone.
  • MARKETING ACTION  |  TUESDAY, AUGUST 18, 2015
    [Media, Twitter] 5 Social Selling Best Practices that Deliver Dramatic Results
    Still trying to figure out social media? Most social media channels originated as a place for friends and friends of friends to connect and share information. There were – and still are – voices that say you can’t sell via social media. People do this on Twitter too. Want to be irresistible in B2B social media circles?
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 17, 2015
    [Media, Twitter] Social Media Influencer Marketing: More Than Just Popularity
    The concept of the social media influencer marketing has never been really popular with agencies and businesses. Social media influencer marketing has become the new buzzword. The 10 steps to influencer marketing in social media In fact, influencer marketing […]. Twitter | Facebook | Google+ | LinkedIn |.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 17, 2015
    [Media, Twitter] Publish Or Perish – The Future Of Storytelling [Video]
    But in such an amazing short period of time, new technologies and social media have changed the way we think, work, live, and the way we connect with one another. If you don’t get that we need to start publishing, things are going to get ugly for us. The world has changed. He used images we all recognize. But we have a solution. billion.
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [Media, Twitter] 63 Digital Advertising Terms Every Marketer Should Know
    These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. Digital advertising includes channels such as display advertising, social media advertising, and mobile in-app advertising. Old Spice’s Choose Your Own Adventure Game ad on Instagram. AdWords
  • WEBBIQUITY  |  MONDAY, AUGUST 17, 2015
    [Media, Twitter] How to Use Social Media for Event Marketing [Infographic]
    Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. Events Social Media Marketing event marketing infographics Lakeshore Convention CentreCheck out the complete infographic for more ideas.
  • HUBSPOT  |  SUNDAY, AUGUST 16, 2015
    [Media, Twitter] Building a Playful Brand, Brick by Brick: The History of Lego Marketing
    While it didn't win an Academy Award in the U.S., it garnered significant social media attention for the Lego brand. During ABC's airing of the Academy Awards, Lego received 47,290 mentions on Twitter, with 45% registering as positive and only 14% negative, a ccording to Amobee's Brand Intelligence division. Millions? Billions?
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Media, Twitter] 7 Signs Your Content Marketing Is Stuck in a Bizarro World
    Effective marketing in the age of social media is about starting with the needs of your audience, rather than your need to sell your product or service. The other day, I found myself in yet another discussion about how content marketing is a "trendy idea" rather than a viable long-term strategy. Yeah, that Bizarro World. agree. completely.
  • HALEY MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Media, Twitter] Don’t Be Antisocial: How to Breathe Life Into Your Business with Social Media
    Social media is one way a business can breathe life into their business, and establish a true personality. great social media presence can provide that sense of personality many businesses lack. Social media gives a business the social skills it needs to get ahead in life. Is social media the answer to all of your problems?
  • LEADERSHIP  |  FRIDAY, AUGUST 14, 2015
    [Media, Twitter] Interesting Infographics: Visual Content Drives Social Media Growth
    Visualization tools such as infographics make complicated ideas easier to understand, and they are extremely shareable – 39% of B2B buyers in 2014 frequently shared infographics on social media, and publishers that use them grow in traffic by an average of 12%. Twitter. Resize images for social media profiles with Social Image Resizer.
  • HINGE MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Media, Twitter] 5 Ways to Boost Your Company’s Twitter Followers
    Your professional services firm has a Twitter account. Not only is Twitter inexpensive, but with well over 300 million users on the platform, you can spread awareness about your firm to a very large audience. But without followers, you won’t be reaching your full Twitter potential. Social MediaNow what? Bottom Line.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 14, 2015
    [Media, Twitter] Use Voice and Emotion for Positional Content
    When developing content for your social media channels, it’s easy to go “off brand.” This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Twitter | Facebook | LinkedIn | YouTube |. And that’s okay. Author information. Justice Mitchell. Content Marketing
  • B2B IDEAS @ WORK  |  THURSDAY, AUGUST 13, 2015
    [Media, Twitter] Everything You Need To Know About Publishing on Linkedin
    Facebook is 17% and Twitter 14%. B2B Inbound Marketing B2B Blogging B2B Social Media Marketing B2B Content MarketingOn July 9th, Linkedin posted on their blog that there are now 1 million users publishing on Linkedin. That's a lot of people. But to get results from Linkedin, you have to know how to publish the right way.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 13, 2015
    [Media, Twitter] 21 Ways To Market Your Business Online On A Shoestring Budget
    Social Media. For example, a social media consultant could start a “DIY Social Media Mastermind group.”). Use images to offer discounts on Facebook or Twitter: Using images to offer discounts or coupon codes is a great, non-threatening way to promote your products without being too “salesy.”. Online Review Sites.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 13, 2015
    [Media, Twitter] What are the 10 Types of Must-Have Social Media Tools for Business?
    Have you adopted all of the necessary social media tools your business needs to scale your social media program? The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Author information. Neal Schaffer.
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Media, Twitter] 4 of The Hottest Trends in Publishing Right Now
    As targeting capabilities become more sophisticated, and user numbers continue to rise across social media , publishers are continuing to embrace Facebook, LinkedIn, Twitter and even Snapchat as huge traffic drivers. MediaThe publishing industry is nothing if not dynamic, evolving and adapting on a daily basis. Mobile Madness.
  • KEO MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Media, Twitter] Google+ Now Easier to Avoid
    Google+ never seemed to gain the sort of widespread traction that other social media channels like Twitter and Facebook were able to achieve. Marketers that were active on Google+ may want to view these latest developments as motivation to revisit their social media strategy and step up their activity on other channels.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Media, Twitter] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Once you’ve captured their email addresses or added them to your social media following, you can nurture the relationship with them until they are ready to buy. Buttons to Your Social Media Pages. If your firm is active on social media, which is essential to promoting your thought leadership, you want to grow your following.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 12, 2015
    [Media, Twitter] The Top 5 Social Media Strategies Used by Chinese Brands
    One-third of this time is spent on Chinese social media. Olivier Verot contributes a monthly column on Chinese Social Media. Olivier, who describes himself as, "A French man lost in China for several years," speaks Chinese, reads Chinese, and uses Chinese social media almost everyday. Twitter | Facebook | LinkedIn |.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Media, Twitter] 10 Online Marketing Shortcuts To Increase Productivity
    You have just 20-35 characters for the subject line, depending upon the device, and even less for the content preview (and you thought Twitter marketing was hard). Create an editorial calendar for social media activities and schedule your posts. Extra tip: schedule tweets with images directly in your Twitter Ads account.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 12, 2015
    [Media, Twitter] A Huge Missed Opportunity in B2B Visual Storytelling
    Hyundai Engineering has a number of social channels including Twitter , LinkedIn , Facebook , even a blog , but none of them have been updated consistently or recently. Examples LinkedIn b2b content marketing b2b linked startegy b2b social media marketing b2b social media strategy b2b user generated content b2b visual storytelling
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 12, 2015
    [Media, Twitter] Three uncomfortable lessons about criticism I learned from publishing my book
    Best-selling writer Anne Rice, famous for the  Interview with the Vampire  series, even launched a website and a Twitter/Facebook movement to combat vicious one star reviews that assaulted the author rather than the actual content. By Mars Dorian, {grow} Contributing Columnist. have a new baby. Fear The Liberator: A Space Opera Novel.
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