• HUBSPOT  |  SUNDAY, JULY 5, 2015
    [Media, Twitter] 21 of the Most Inspiring Ad Campaigns of the Last 12 Months
    This memorable campaign featuring Gisele Bundchen for Under Armour has her fighting off a onslaught of negative comments from social media. Crispin Porter & Bogusky created a way for people to link their Twitter accounts to their Domino’s account and order a pizza by tweeting the pizza emoji. Media. great idea can inspire.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Media, Twitter] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Media, Twitter] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Media, Twitter] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    friend or Twitter follower calls customer service. press releases, select art work, buy media and. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. acquisition.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Media, Twitter] LeadTail Social Insights Report: How Top Marketers at Mid‐Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 3, 2015
    [Media, Twitter] Treat Content Like Confetti!
    And, 25% from clicking on social media or emails, indicating the need to distribute your content in multiple ways (Source: CMO Council). Get Your Social Media Channel Managers Connected To Your Thought Leadership Content Creators Earlier. The same effect goes for thought leadership content. Source: IDG). Source: Bain & Company).
  • FATHOM  |  THURSDAY, JULY 2, 2015
    [Media, Twitter] Consumer Brand SEO Pulse: 7.2.15
    This week, we cover apps vs. websites, micro-moments, Twitter and much more! The Biggest Social Media Science Study: What 4.8 Consumer brands / Retail e-commerce Google News SEO Social Media UncategorizedWelcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! link]. link].
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Media, Twitter] How to Create Irresistibly Shareable Content
    What happens from the moment you first see a headline to time you share it across social media platforms? would highly recommend searching keywords on popular forums like Quora , exploring keywords and phrases in Twitter search and seeing what people are asking in industry related LinkedIn Groups. Enjoy! Chose the Right Topic.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 2, 2015
    [Media, Twitter] How to Build Your Email List from LinkedIn and Twitter
    According to McKinsey & Company, email is 40 times better at converting a reader to a customer than Facebook and Twitter combined! The average order from email is 17% higher than an order from social media. Amy Hall contributes a monthly column on Social Media and Email Marketing. Twitter | Facebook | Google+ | LinkedIn |.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 2, 2015
    [Media, Twitter] How to Use Twitter’s New Video Response Function [Video]
    Twitter is one of the “OG” members of the social media landscape. These video responses could also pay huge dividends to businesses, large and small, that take the time to start integrating them into their Twitter interactions. Social Media Community Gary Vaynerchuck Twitter videoWhy, you ask?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 2, 2015
    [Media, Twitter] 6 Critical steps to help fight for your online privacy
    When Michael Stelzner of Social Media Examiner  discovered that Klout displayed popular moments from Facebook—even if those moments had been shared with “friends” rather than “public”—he posted about it. Twitter and Instagram both give you the option of making your account private, although most people in our space wouldn’t do that.
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Media, Twitter] A Mindset Shift for AEC Professionals
    printed brochure features a phone number and address, but your website should link directly to a hyperlinked email address, your firm’s social media accounts, newsletter sign-up fields, and whatever else provides a way for a prospect to get your attention. Social Media. Online marketing works. Your Website. AEC firms are lucky.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 1, 2015
    [Media, Twitter] Social Content Marketing is Your New Fundraising Rocket Booster
    The digital revolution has simply made electronic media (email, the internet and social media) our ‘go-to’ place to socialize and connect with […]. CFRE contributes a monthly column on Social Media and Nonprofits. Twitter | Google+ | LinkedIn |. Social Media and NonprofitsAuthor information. Claire Axelrad.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Media, Twitter] What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat
    James hosted a Q&A on the  social media channel Twitter as a way to engage diehard followers of the widely popular  Fifty Shades of Grey  story and pique their interest in the most recent book to be published in the series, Grey. When executed well, Twitter chats can generate lots of positive buzz and interest in your brand.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Media, Twitter] 100 Things You Are Doing Wrong on Social Media
    You are not following ANYONE back on Twitter. 3. You are not answering questions directed at you on Twitter. 4. You are not listening for Twitter mentions or replies. 5. You are not letting people know your company is on Twitter. You are not providing a list of company employees on Twitter.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 1, 2015
    [Media, Twitter] 30 LinkedIn Sales Triggers
    84% of C-level/vice president (VP) executives use social media to make purchasing decisions. The average B2B buyer, who uses social media for their purchase decision, is senior, has a larger budget and has a greater span of buying control than a decision maker who does not use social media. Get on their buyer’s journey radar.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Media, Twitter] 4 Steps For Improving Your Success Rate Asking for Links
    Social Media Research. Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. We leverage social media marketing as a mechanism for facilitating communication ahead of direct outreach. How do you do this? Build Relationships First.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Media, Twitter] Tools I use to amplify social campaigns
    I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. Engagement! That is where SOCi comes in. GaggleAMP. Give cash.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 30, 2015
    [Media, Twitter] How to Use YouTube Cards to Make Your Videos More Interactive
    This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. Author information.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [Media, Twitter] The Secret Life of a Social Media Manager
    Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s  impact on global communications and the contributions that social has made to our lives. 30AM: BUZZZZ! Be smart.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Media, Twitter] 10 Publishers Killing It on Instagram
    This company may be 178-years old, but you wouldn’t know it by how well they use social media. According to a recent Forrester study, Instagram boasts engagement rates that trounce Twitter and Facebook: 4.21% on average for an Instagram post, while neither Twitter nor Facebook break 1%. MediaJohn Deere? Innovation?
  • CONNECTING ELEMENT  |  TUESDAY, JUNE 30, 2015
    [Media, Twitter] How to successfully harness the hashtag
    Blog Facebook hashtags hashtag tips how to use hashtags Instagram hashtags social media Twitter hashtagsBrush up on your hashtag know-how with these vital tips that even the biggest brands tend to forget…. The post How to successfully harness the hashtag appeared first on Connecting Element.
  • HINGE MARKETING  |  MONDAY, JUNE 29, 2015
    [Media, Twitter] Top 7 Branding Ideas for Your Consulting Firm
    Your brand will need to work in the marketplace organically and across many channels, which is to say that people will have to encounter it through your website, social media, and their general experience of you. Social media is a great way to engage directly with audiences and communicate in a way that aligns with your brand.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 29, 2015
    [Media, Twitter] My 9-Step Process to Skyrocket Facebook Business Page Engagement
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Facebook
  • MI6 MARKETING AGENCY  |  MONDAY, JUNE 29, 2015
    [Media, Twitter] My top 3 tweets #6
    This is an experiment that I’m doing to generate more content for my blog and more engagement on Twitter. I’ll have a brief blurb about the tweet and encourage you to contribute to the Twitter conversation. Facebook, Twitter and LinkedIn must report how many of their member accounts are fake, dormant and active.
  • HUBSPOT  |  SUNDAY, JUNE 28, 2015
    [Media, Twitter] The 100 Most Popular Emojis on Instagram [Infographic]
    Unkind comments and Twitter spats are common, and publications are known to use a person's most embarassing moment as a driver for clicks and views. Social Media DailyThis post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. The internet can seem like a cruel place some days.
  • HUBSPOT  |  SATURDAY, JUNE 27, 2015
    [Media, Twitter] The Most Common Keywords Found in the Top-Shared Articles [New Data]
    great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article. We've highlighted the most common keywords found in the top shared articles on Facebook, Twitter, LinkedIn, Google+, and Pinterest for each category. Social Media. Analytics.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Media, Twitter] Summer Is Here—Bring on the Interns!
    Is she interested in running field events, or managing the company’s Twitter feed? Brainstorm projects related to these interests: Your intern may sit on your content marketing team, but perhaps you can connect with your social media manager to see if he can write a few Facebook posts. Yes, they’re interns! Awesome! Now what?
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 25, 2015
    [Media, Twitter] 4 Twitter Tools that Help You With Customer Service
    Twitter has fundamentally changed the way that customer service interactions take place. The increased role of social media within product marketing has however, now given buyers in the marketplace much more power to leverage over businesses, promoting consumers from being backseat drivers to co-pilots of their reputation. Twinitor.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 25, 2015
    [Media, Twitter] The Emotional Role of Social Media Sharing
    This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. He earned a Cognitive Psychotherapy graduate degree in 2000, and he now uses that knowledge to research and develop social media strategies and methods that create action and emotion in the reader.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Media, Twitter] Choosing the Best Big Social Networks for Publishers
    With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them. Should you use Twitter or LinkedIn? Twitter.
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Media, Twitter] Business Blogging as an Equalizer for Small and Medium Businesses
    More specifically, they target their efforts towards owned and earned media, with some paid media, as well as being very specific about the types of content they develop and the resources they use. Successful marketers don’t just create awesome content and blast it out to their social media profiles. Promotional plans. 3.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Media, Twitter] The Importance of Social Listening to Connecting With Prospects
    Social media’s popularity is continuing to rise. And while more and more professional services firms understand the benefits of social media , there’s a major advantage that’s often overlooked and underutilized. In fact, about 60% of buyers will check your firm out on social media. Attract New Business.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 24, 2015
    [Media, Twitter] 4 Non-measurable actions every business should take
    Today’s consumers like to seek out businesses on social media and have their questions answered and concerns alleviated in almost real time. This means that social media monitoring needs to be part of your business strategy, even if you don’t make an instant buck doing it. Post quality social media content. Yes, it can.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 24, 2015
    [Media, Twitter] Search & Explore: What Instagram New Features Mean for Businesses
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Instagram
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 24, 2015
    [Media, Twitter] Stop Nurturing Me
    You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. 33 Inspiring B2B digital marketing case studies The first step in social media marketing is not social media CEOs are finally embracing social. You can find him on Twitter (@wittlake) when he isn't working with B2B marketers. Not me.
  • EXPERIENCE MARKETING INSIGHTS  |  TUESDAY, JUNE 23, 2015
    [Media, Twitter] Get Ready for Social Media’s Big Event Trend
    From Twitter’s Project Lightning to Snapchat's Our Stories to Instagram's Search & Explore: The increasing focus on social media and events
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 23, 2015
    [Media, Twitter] Why You Should Reshare Your Social Media Content
    Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. One such area that can be optimized is your social media content resharing strategy. More Posts Mean More Visibility. Edgar.
  • BIZNOLOGY  |  TUESDAY, JUNE 23, 2015
    [Media, Twitter] Google has carnal knowledge of social
    Twitter and Google have made amends. Before then, Google built its real-time-web on the immediacy of Twitter, drinking deeply from the nowness of its river of news. It indexed at the speed of light, real time, and delivered news at it happened thanks to its direct access to Twitter’s source. And not only Twitter, either.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Media, Twitter] 5 Ways to Create More Touchpoints with Email
    Your social media pages are one example. Place social media buttons and website links in every email. Adding your social media and website links into your email can be done with the click of a button. Make sure you include the icons for Facebook, Twitter, Instagram or any other site that your brand uses.
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Media, Twitter] 7 Terrible Commercials You Wish You Could Unwatch
    And while we commend them for creating a campaign around a trend, we'd argue that there are more effective ways to leverage GIFs in your marketing and advertising -- like Twitter, for example. We're almost at a loss for words, so we're going to allow Twitter to react for us on this one: 4) East Hills Mall: Back to School. Alright.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 22, 2015
    [Media, Twitter] Best Practices for Content Marketing through Social Media
    The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Media, Twitter] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    also took some of the elements from my original flat images and rearranged them to create other promo images, like the Twitter image below: Wish there were a checklist of all of the different promo images you might need for your campaign, along with the corresponding pixel dimensions? Twitter post image: 1024 x 512 pixels*. Not sure?
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Media, Twitter] Beyond the Basics: How to Increase Conversions on Twitter [Free Webinar]
    When you first get started with Twitter, there are plenty of resources to help. Where do you turn for helpful, actionable advice to help you optimize your Twitter strategy? Live webinar w/ @TwitterSmallBiz & @HubSpot - How to increase conversions on Twitter #TweetSmarter [link] ". Social Media DailyWant to tune in?
  • HUBSPOT  |  SUNDAY, JUNE 21, 2015
    [Media, Twitter] Want to Be More Creative? Try These 8 Tools
    According to my mom, I practically burned through coloring books when I was little, which is why it made sense that I majored in art, then media, and wound up in marketing. This makes it easy for you to put together high-quality visuals for your blog articles, social media posts, or website. 8) Lucidchart. Plus, it's free. 2) Prompts.
  • HUBSPOT  |  SATURDAY, JUNE 20, 2015
    [Media, Twitter] New Data: Should You Include Social Media Icons on Your Homepage?
    And with all the potential design features to include on a homepage, the relevancy of social media presents an interesting discussion for many marketers. On average, people spend one hour and forty minutes per day on social media. The most popular platforms are Twitter and Facebook , representing 54% of homepage social media links.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 19, 2015
    [Media, Twitter] Mautic Offers Free, Open Source Marketing Automation
    On the other hand, the system automatically imported pictures of people on my test list, presumably from public social media profiles. It apparently could have imported more social data if I had connected with my own Facebook, Twitter, or LinkedIn accounts. Small businesses constantly cite cost as a major roadblock to adoption.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Media, Twitter] [Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer
    Author: Dayna Rothman Social media is all about the visuals. And be sure to check out our Big Social Media Brand Profile Lookbook for some fantastic examples of social visuals. Twitter. Twitter has become the optimal network for thought leadership and branding. But Twitter can be noisy. Social Media Consumer
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Media, Twitter] How Do People Use Twitter? [Infographic]
    With over 270 million active global users , Twitter is a great platform for businesses to communicate with their current audience, gain new prospects, and drive traffic to their websites. But just because lots of people are on Twitter doesn't mean they all use it the same way. Social Media Marketing Data DailyEDT / 10 a.m.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Media, Twitter] 11 Tips to Help Improve Your Brand's Communication Strategy
    For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Define and uphold a strong social media marketing voice and others will start doing your marketing for you. Always speak like a human being.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Media, Twitter] The Free Templates You Need for Visual Content Design
    And in social media, visuals pretty much make or break your presence. All the Templates You Need for Visual Content Design. 5 Pre-Sized Social Media Cover Photo Templates ( Download Here ). As you now know, social media is where visual content thrives. Download your 5 social media cover photo templates here. But honestly.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 18, 2015
    [Media, Twitter] You Need To Dish Out Delicious Content!
    If not, then they’re positively salivating over your competitors’ Instagram, Twitter and Yelp pictures and posts. Your customers are posting their smartphone snapshots and comments on their Instagram, Twitter, Facebook and Yelp accounts while sitting at your restaurant’s table. Source: Twitter). Picture this. What a yummy idea!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 18, 2015
    [Media, Twitter] How To Get Publishers to Open Your Link Building Requests
    Social media platforms like Twitter and LinkedIn can be invaluable for this research but make it a point to read a few of their blog posts or learn about the organization they represent as well. Fortunately, social networking tools like Twitter, LinkedIn, Facebook and blogs actually make this process easier. What do you think?
  • BIZNOLOGY  |  THURSDAY, JUNE 18, 2015
    [Media, Twitter] Periscope Up: Is Live Interactive TV (Finally) Here?
    Periscope may have the advantage because its owned by Twitter and has the advantage of it’s social graph.). The number of broadcasters and viewers is still small; the media is just beginning to test it; and only a few advertisers are experimenting. Twitter hasn’t released growth numbers since.). How It Works.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 18, 2015
    [Media, Twitter] Get More Twitter Traffic With Your Evergreen Blog Posts
    Leah Mazur contributes a monthly column on Social Media Traffic Generation. Twitter | Facebook | LinkedIn | Pinterest |. Get More Twitter Traffic With Your Evergreen Blog Posts by Leah Mazur - Maximize Social Business. Social Media Traffic GenerationEvergreen blog posts are timeless and always relevant. Leah Mazur.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 18, 2015
    [Media, Twitter] 25 B2B Social Media Statistics About Platform Usage
    The latest social media industry report from Social Media Examiner is loaded with statistics about social media usage broken down all different ways. Share your thoughts on Twitter with #b2bstats or in the comments below. 83% of B2B marketers use Twitter ( Tweet this stat ). Photo credit: Flickr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 18, 2015
    [Media, Twitter] The new urgency to create sticky content for Facebook
    Both Twitter and Facebook have their own video players now so you don’t have to leave the site to enjoy the latest adventures of cats and their cardboard boxes. All Facebook fans are unequal What are the best social media platforms for your business? Often, a strategy that worked yesterday will not work today. Go deep. Yikes.
  • HUBSPOT  |  THURSDAY, JUNE 18, 2015
    [Media, Twitter] 5 Tried-and-True Tools for Growing Your Email List
    From pop-ups to sticky bars to Twitter Lead Generation Cards, all of these resources are designed to help you maintain and scale a healthy email list. Not to mention, Social Media Examiner reported that its pop-up opt-in form helped grow its email list by 234% in just one year. Do you want the bad news or the good news first?
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Media, Twitter] 5 Online Marketing Tips Every Financial Advisor Should Know
    With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients. This means that your presence on social media -- LinkedIn, Twitter, Facebook -- is now being evaluated by your potential clients.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 17, 2015
    [Media, Twitter] Facebook’s Latest Update: Guidelines for Hospitality Marketers
    Debbie Miller contributes a monthly column on Social Media for the. where she provides clients with writing, editing, and social media. She is also the Social Media Manager for Search Engine. Debbie has also taught social media courses and speaks at industry. Twitter | Facebook | Google+ | LinkedIn | Pinterest |.
  • KEO MARKETING  |  TUESDAY, JUNE 16, 2015
    [Media, Twitter] Top Honors for Website Design and SEO Presented to KEO Marketing at 2015 AMA Spectrum Awards
    Please join the conversation online at LinkedIn: www.linkedin.com/company/keo-marketing , Facebook: www.facebook.com/KEOMarketing & Twitter: @KEOMarketing. Media Contact:                                                                         Company Contact:                                                                          .
  • BIZNOLOGY  |  TUESDAY, JUNE 16, 2015
    [Media, Twitter] Enterprise gamification is a spoon full of sugar
    Social media sharing:  while getting your employees to share all the cool stuff going on at your company may seem like a no-brainer, why is it so hard to get folks to post from their private Facebook, LinkedIn and Twitter when you go out of your way to make it super-easy, sending around an email every week with requests and suggestions.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 16, 2015
    [Media, Twitter] Content Marketing Is the Core of Thought Leadership
    This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Twitter | Facebook | LinkedIn | YouTube |. I spent last weekend at a college reunion with an endless array of incredibly talented people. common theme in many of the wide-ranging conversations was, “What are you doing now?”
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Media, Twitter] Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer
    The Art of Social Media: Power Tips for Power Users. The Art of Social Media: Power Tips for Power Users  – Guy Kawasaki and Peg Fitzpatrick. We know it’s important that all organizations have a social media presence—but how do you ensure you are focusing your time and budget in the most effective way? Do It! Do It! Do It!
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Media, Twitter] Content Marketing Manager Job Description
    ” But that still pales in comparison to the more than 110,000 marketing manager job descriptions on Linkedin and the more than 18,000 social media manager positions out there. I’ve written before about how to put together your all-star  content marketing team  and the resources required to get the job done. Requirements.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 16, 2015
    [Media, Twitter] 4 Ideas to Generate Blog Topics
    If you’re on YELP, identify areas that are getting the most comments, suggestions and questions and write about those topics. 4.  Be sure to check out your competition on YELP, and notice keywords they are using on social media, blogs or websites. You can also find him on Twitter , Google+ and his personal blog.
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Media, Twitter] 34 Compelling Content Marketing Stats and Facts
    More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Social Media Today ). 6. Social Media Today ). 7. Social Media Today ). 8. Based on the research detailed below, here are five key takeaways: •  Tell, don’t sell.
  • MARKETING ACTION  |  TUESDAY, JUNE 16, 2015
    [Media, Twitter] Where Content Marketing Meets Customer Experience, Part 2: Relevancy
    Act-On sponsored the webinar: “Where Content Marketing Meets Customer Experience” hosted by Social Media Today and moderated by Paul Dunay , Financial Services Marketing Leader for PwC , and author of the Marketing Darwinsim (“Those that don’t adapt become irrelevant”) blog. So Nicole, can you take it away? To stay in the know.
  • VIRALLY BLOG  |  MONDAY, JUNE 15, 2015
    [Media, Twitter] Where Is Your Audience?
    Ask questions about Social Media, but whilst they’re already doing the survey, you may as well add questions to see what your customers would like to see from you. An easy way to find where your audience is is by keeping a close eye on your competitors social media. Send Out Surveys. Monitor Your Competitors. CONTENT MARKETING
  • B2B MARKETING INSIDER  |  SATURDAY, JUNE 13, 2015
    [Media, Twitter] Feeding Your Customer’s Story
    If done well, your communications team has the ability to tailor that story for the nuances of their preferred media. Media doesn’t work that way. And the social team can work within 140 characters (Twitter), square images (Instagram), or six second videos (Vine). And it all starts with story prep. Business storytellers prepare.
  • MARKETING ACTION  |  FRIDAY, JUNE 12, 2015
    [Media, Twitter] The Secret to Connecting with Self-Educating Buyers
    You can connect with him on Twitter here: @Robert_Rose. Tom You can follow him on Twitter at @TomMartin. But now you can go all over the Internet and there are blogs, and websites, and social media – all these places where you can get information, and you’re completely anonymous to the person who produces information.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, JUNE 11, 2015
    [Media, Twitter] Checklist Marketing: Too Many Shoes in Your Suitcase?
    LinkedIn and Twitter Accounts…check / check. And in the case of publicity, the firm likely generated the wrong type of media exposure (regardless of where it appeared), or simply hung the coverage on their website like a hunting trophy, instead of using it proactively to engage with their target audiences. White Paper…check.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 11, 2015
    [Media, Twitter] How to Use Slideshare for Personal Branding
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | How to Use Slideshare for Personal Branding by Ann Smarty - Maximize Social Business. Of all the underrated tools on the web, Slideshare is one of the biggest examples. SlideShare
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 11, 2015
    [Media, Twitter] 3 Tips to Extend Your Email Reach with Social Sharing
    Tracking how many readers share your emails on social media is easier than ever. An alternative approach is to make connecting on social media the primary call-to-action of your email. While email still provides the highest return on investment by far, staying active on your business’ social media accounts has its perks.
  • ANNUITAS  |  THURSDAY, JUNE 11, 2015
    [Media, Twitter] Two Reasons Your B2B Marketing Programs Are Failing
    Maybe you’ve got a great social media plan, but are your buyers even using Twitter? Many marketing organizations have good intentions when it comes to developing their demand generation programs: they want to increase qualified leads, sales opportunities, and closed/won revenue. To ignore that would be a waste of time. Congratulations!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 11, 2015
    [Media, Twitter] Can traditional TV succeed as mainstream video?
    This free PR and media access to millions of TV viewers could be used to cross promote their brands and content online. Find her on twitter  @meravchen The post Can traditional TV succeed as mainstream video? There is no community on social media What are the best social media platforms for your business? Some examples?
  • MARKETING ACTION  |  THURSDAY, JUNE 11, 2015
    [Media, Twitter] Where Content Marketing Meets Customer Experience, Part 1: Regulated Industries
    Act-On sponsored the webinar: Where Content Marketing Meets Customer Experience, hosted by Social Media Today and moderated by Paul Dunay , Financial Services Marketing Leader for PwC , and author of the Marketing Darwinsim (“Those that don’t adapt become irrelevant”) blog. Facebook, Twitter, Pinterest, there are so many of them.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 10, 2015
    [Media, Twitter] Integrating Listening Into Your Platform for ROI
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Provide delightful customer support.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Media, Twitter] Which Social Network Should You Advertise On?
    Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. Social media has become a cornerstone of marketing strategy ; it doesn’t matter what industry you’re in, social media is a tool you should be using everyday to interact with consumers. Social Media AdvertisingSuccess!
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Media, Twitter] Drop the “Social” Prefix Already…It’s Just “Selling”
    Let’s explore… As a sales rep, I have to admit that Twitter rubbed me the wrong way once it started to go mainstream circa 2009. People buy from people and Twitter allows you to initiate a conversation with anyone around the world. Is it by phone, email, or social media? Author: Ray Carroll “Social selling”.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 10, 2015
    [Media, Twitter] Understanding the Millennial B2B Buyer Will Change How You Sell
    Social communities like LinkedIn and Twitter allow buyers to understand your value proposition while doing their own online research, and they readily consume valuable information like videos, blog posts, how-tos, testimonials, and more to form their impressions. Competition for millennials’ business is only a click away. think it is.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 10, 2015
    [Media, Twitter] The Adult’s Guide to Snapchat
    Secretly I was cussing under my breath, because here I am the “social media one” and I have no idea how to reply to a snap. Brooke Ballard  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and co-host of  @ReadySetPodcast. By Brooke Ballard, {grow} Contributing Columnist. What?!
  • LEADERSHIP  |  TUESDAY, JUNE 9, 2015
    [Media, Twitter] CMO Spotlight: “…Keep Fans Engaged”, says Jacqueline Parkes, CMO, Major League Baseball (MLB)
    Because of all the media platforms we have and the consumer interest, baseball is a 365-day property. We look at new and dynamic ways to engage with our consumers…” Ranked #1 on the Forbes list of ‘50 Influential CMOs on Social Media’, Parkes has transformed MLB’s marketing strategy. “The season is no longer the season. That’s a shame!
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 9, 2015
    [Media, Twitter] You’re Doing It Wrong – Stop Making These B2B Social Media Mistakes
    Did you hear that Instagram now has edged out Twitter in active users or that Facebook and Pinterest can send more referral traffic to your website than any other network? What works on Twitter doesn’t work on Linkedin or Facebook. In my experience this tends to be LinkedIn & Twitter. Social MediaOf course not!
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 9, 2015
    [Media, Twitter] The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?
    In today’s digital world, there’s a lot of talk around diversifying content via multiple social platforms (Facebook, Twitter, Instagram, LinkedIn, Google+) and other digital media (blogs, video, ebooks, etc.). It’s Time to Diversity Your Social Media Efforts. Take a nap in a hammock or have a picnic in the park?
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Media, Twitter] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    In other words, the rise of the Internet, social media, and blogging has conspired to produce a (literal) turnaround in the buyer-seller dynamic. will check out their social media presence before contacting them or agreeing to meet with them. Use Twitter if you can. On Twitter or Facebook? hated every minute of it.
  • WEBBIQUITY  |  TUESDAY, JUNE 9, 2015
    [Media, Twitter] Five Steps to Implement a Championship Link Building Strategy
    Imagine if your favorite hockey player scored a hat-trick, but there was no media outlet on-hand to write about the game. Signing up for a service like HARO or ProfNet is a great first step to connect with media outlets to share your story. Guest post by Jason Parks. Create a digital PR strategy. Create an outreach strategy.
  • CONNECTING ELEMENT  |  TUESDAY, JUNE 9, 2015
    [Media, Twitter] Five tips for smarter social integration
    Social media doesn’t switch off, which is why it’s a vital part of your integrated marketing campaigns. Blog facebook Instagram social media social sharing social-media integration TwitterFollow our five tips for better social integration to see improved results across all channels.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 8, 2015
    [Media, Twitter] Social Media Influence Marketing: CEO Involvement
    Companies are now integrating social media into their marketing strategies. However, even though this is encouraging, the best is yet to come, as shown […] Author information Raymond Morin Raymond Morin contributes a monthly column on Social Media Influence. Social Media Influence
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 8, 2015
    [Media, Twitter] Top 20 Content Marketing Blogs You Should Read Every Day
    And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. His best blog of the past year?  25 Women Who Rock Social Media. In full disclosure, I list my own site at # 21.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Media, Twitter] 7 Inspiring Examples of Omni-Channel User Experiences
    You can have amazing mobile marketing , engaging social media campaigns, and a well-designed website. They have a website, blog, Facebook, and Twitter. The more technology advances, the more it's integrated into our daily lives. The lines between what we do online and in real life will begin to blur. Remember that. Source: Kana ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 7, 2015
    [Media, Twitter] I will not become obsolete
    This is my birthday week, the sixth anniversary of my blog, the second anniversary of my podcast and the fifth anniversary of my first book  The Tao of Twitter. The art and science of developing an enterprise content strategy I was called out on my social media BS and I’m relieved. Here we go. ” My friend? Get on top of it.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 5, 2015
    [Media, Twitter] How Businesses Can Maximize WeChat
    WeChat group size keeps shrinking. […] Author information Olivier Verot Olivier Verot contributes a monthly column on Chinese Social Media. Olivier, who describes himself as, "A French man lost in China for several years," speaks Chinese, reads Chinese, and uses Chinese social media almost everyday. Chinese Social Media
  • HUBSPOT  |  FRIDAY, JUNE 5, 2015
    [Media, Twitter] Going on Vacation? 7 Clever & Effective Out-of-Office Replies to Try
    Signature of Choice] , [Your Name]. 3) The Social Media Marketing Template. Sooooooooooo this OOO response is essentially as irking as an automated Twitter DM. No media placements on this matter will be accepted at this time. ###. 6) The Website Manager's Template. When I go on vacation, I completely turn off work. Ha ha ha.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 4, 2015
    [Media, Twitter] The Synergy of Social Media Marketing and Email Marketing
    Many business owners treat email marketing and social media marketing as completely separate entities. Amy Hall contributes a monthly column on Social Media and Email Marketing. Her core business, AmyHall.biz, advises and implements WordPress, Social Media, Inbound Marketing, and MailChimp Email Marketing solutions for companies.
  • BIZNOLOGY  |  THURSDAY, JUNE 4, 2015
    [Media, Twitter] Tackling social media: don’t do it all!
    Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. It is nearly impossible to effectively use every social media platform to promote your business. The key to a successful social media presence is a narrow focus that effectively engages your business’s audience.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Media, Twitter] BuzzFeed, The New York Times & The Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data]
    The second most popular social network for each vertical was Twitter, followed by LinkedIn, where business/finance outperformed technology. More than 75% of marketers believe their commitment to content marketing will continue to increase over the next year. In total, these articles earned more than 58 million social shares.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 4, 2015
    [Media, Twitter] The new guide to minimizing legal risks in Social Media Marketing
    By Kerry Gorgone, {grow} Contributing Columnist A couple of years back, I wrote a post called “ the essential guide to minimizing legal risks in social media marketing.” Very often, marketers want to run contests or giveaways using social media. Find Kerry on  Google+  and Twitter. This section of the original article holds up.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 3, 2015
    [Media, Twitter] 4 Ways in Which AgoraPulse Helps You Maximize Your Social
    AgoraPulse is no newcomer to the social media dashboard scene, but they have been traditionally known as a Facebook application platform. Most people don’t know that AgoraPulse is a full-fledged social media dashboard which now includes support for Twitter and Instagram in addition to Facebook. Social Media Tools
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 3, 2015
    [Media, Twitter] Google+ changed my life and it can change yours
    By Wade Harman, {grow} Community Member I wasn’t always in the social media makreting business. How Google+ Saved Me I knew that you could build a business through social media, I just wasn’t sure how it all worked. Google+ is like the Swiss Army knife of social media. Say hi over on  Google+ and  Twitter.
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