• GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 30, 2016
    [Media, Twitter] Why “rich content” is central to your social media strategy
    Twitter? Only in-depth, conversational content from at least one of these sources will provide the content fuel to give you a chance to reap the immense benefits from a social media strategy. Once you make that decision and begin to execute, you’ll have the content behind you that powers whatever social media platforms you choose.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Media, Twitter] 20 Handy B2B Lead Generation Resources
    Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. If social media is made up of a series of parties, this is the party you want to be at. BMC Software’s social media manager, Eric Tung, shares how brands can be rock stars on social media. Callbox.
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Media, Twitter] 7 Steps to Brilliant B2B Marketing [Part 2]
    Step 5: Social Media for B2B Marketing. 57% of inbound marketers report obtaining leads from LinkedIn, while 52% earned leads from Facebook and 44% from Twitter. Use the social media platform that makes sense for your company: Some companies may be better off using Pinterest than LinkedIn. Make your business case.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Media, Twitter] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. In a bit of an upset, Twitter conquered LinkedIn in.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Media, Twitter] Content Methodology: A Best Practices Report
    and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Media, Twitter] Staffing and Launching Your Content Marketing Program
    Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Media, Twitter] Content Marketing Playbook: Strategy and Roadmap
    rise as a media powerhouse in its own right. stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Media, Twitter] Evangelizing a Content Marketing Program
    brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. doesn’t work in the modern media landscape.
  • EMEDIA B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Media, Twitter] 3 Keys to Getting Sales-Qualified Leads
    alternatives, according to Eccolo Media’s 2014 B2B Technology. or inquiries@emedia.com www.emedia.com Twitter:@emedialeadgen Accelerated B2B Lead Generation — On Demand About emedia emedia has specialized in B2B lead generation, content. i3 Keys To Getting. SALES-QUALIFIED LEADS 3 Keys to Getting. program running right now. sales team.
  • PWB MARKETING BLOG  |  FRIDAY, MAY 27, 2016
    [Media, Twitter] Does Your Content Have Superpowers?
    A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. Exceptional Audience Relevance. Sean-.
  • ACT-ON  |  FRIDAY, MAY 27, 2016
    [Media, Twitter] Digital Storytelling: A New Virtual Reality Might Not be Far Off
    The bones of that story still have to be compelling. Q: Tell us about emerging technology: Peter: Augmented Reality (AR) and Virtual Reality (VR) are going to change the way we interact with the computers around us, particularly with our media. It’s going to mix and match the preconceived notions of what media is. You freeze.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Media, Twitter] This Bro Loves Denny’s Marketing So Much That He Rallied Change.org to Get Him Hired
    At Contently, we love Denny’s Twitter game so much that they won our Social Media Championship bracket. But apparently we do not love Denny’s weird Twitter as much as Kai Haskins , a bro who started a Change.org petition to see if he could get an interview to work for the Denny’s marketing team. Very cool.
  • PR MEETS MARKETING  |  THURSDAY, MAY 26, 2016
    [Media, Twitter] PRMM Interview 21 with Scott Lum on content and social media marketing
    This week, I had the opportunity to interview content and social media expert Scott Lum for PRMM Interview #21. Connect with Scott on Twitter – @ScottLum. 03:10 – How did you start bringing in social media as part of that larger content marketing strategy? Enjoy the Video! What should I do?”.
  • ONALYTICA B2B  |  THURSDAY, MAY 26, 2016
    [Media, Twitter] Edtech and Elearning 2016: Top 200 Influencers and Brands
    look to the Twitter community as a reflective professional learning network that leads the way integrating these revolutionary tools to affect meaningful change in the classroom.” We looked at all the individuals engaging on Twitter to bring you a list of the top influencers in edtech and elearning. Twitter Handle. 10.23.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Media, Twitter] 9 Questions to Ask Before Creating Another Social Media Account
    At HubSpot, we've developed a series of questions to help folks determine if it's really time to create a new social media account. Questions to Ask Before Creating Another Social Media Account. 1) Is my persona on this network? Money talks on social media. Twitter. Inbound Marketing Social Media Daily Tactical
  • HINGE MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Media, Twitter] Is Your Referral Program Getting You the Leads You Need?
    Share blog posts, eBooks, webinars, and more on different platforms (like LinkedIn and Twitter) to educate your audiences and generate discussion. Make it clear how your content is relevant to their challenges and invite them to engage through comments or social media. Online and in social media. Strategic Content. Your network.
  • VIDYARD  |  WEDNESDAY, MAY 25, 2016
    [Media, Twitter] Meet the Vidyard Team, Video Style – Jon Spenceley
    manage the majority of our paid advertising, all our social media channels and produce content for the Vidyard blog, namely my Video How-To series. They joke about being a media company that happens to sell energy drinks, and clearly it works. The title says it all, this is the part where you meet the Vidyard team. Get the Guide.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Media, Twitter] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Now boasting 400 million users, as of April 2016, Instagram is a more popular channel than Twitter or Snapchat. Twitter. Twitter’s ad platform is not as advanced as Facebook. With over 1.4
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Media, Twitter] 7 New Twitter Features You May Have Missed
    And Twitter, whether it likes it or not, has been sounding a lot of them lately. Over the last six months, Twitter has made a collection of changes, small and big, to drive user engagement and improve the overall onboarding and experience of the platform. Some say the character limit on tweets is essential to Twitter's identity.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 25, 2016
    [Media, Twitter] Demystifying Deep Linking in Your App
    Facebook’s App Invites allows users to select their own screen shot, image, or other media to accompany the deep link, but it can only be shared directly through a Facebook channel, such as Facebook Messenger, or a Facebook push notification. Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter.
  • READYPULSE  |  TUESDAY, MAY 24, 2016
    [Media, Twitter] [Videos] You Can’t Fake Influence – Authenticity is the Key to Influencer Marketing
    With the pervasiveness of social media and technology today, it’s hard to pretend to be something you’re not. It’s easy to tell which posts on your Instagram, Facebook, Snapchat or Twitter feeds are actually paid ads. Blog Modern Marketing Social Influencer Marketing Social Media MarketingKaput. And it’s true.
  • READYPULSE  |  TUESDAY, MAY 24, 2016
    [Media, Twitter] [Videos] You Can’t Fake Authentic Influence
    With the pervasiveness of social media and technology today, it’s hard to pretend to be something you’re not. It’s easy to tell which posts on your Instagram, Facebook, Snapchat or Twitter feeds are actually paid ads. Blog Modern Marketing Social Influencer Marketing Social Media MarketingKaput. And it’s true.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Media, Twitter] 10 of the Best Brands on Twitter (And Why They're So Successful)
    When it was first created, Twitter was designed mostly for individuals. Brands that tweet out quality content tend to see a lot of success on Twitter. But what exactly does quality brand content on Twitter look like? And to learn more about how to succeed on Twitter, download our introductory guide to Twitter for business.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2016
    [Media, Twitter] Someone’s making money off your copyrighted content (But it isn’t you)
    One marketing practice that seems to create confusion is content curation—sharing content created (and owned) by someone else on your website, social media feed, or other channel. Find Kerry on  Twitter. By Kerry Gorgone, {grow} Contributing Columnist. Today, it is really difficult making money off of content. Attorney Sara F.
  • WEBBIQUITY  |  TUESDAY, MAY 24, 2016
    [Media, Twitter] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. Paul ( #SMBMSP90 on Twitter). The event generated nearly 500 tweets (Social Media Breakfast attendees do like Twitter).
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Media, Twitter] 10 Online Lead Generation Techniques for Professional Services
    could have called this technique “social media,” but I wanted to make a point. The essence of social media is not which platform you choose. While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it is still about making the right connections with the right people. 10) Blogging.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Media, Twitter] ‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks
    As the entire media industry salivated over sponsored content as the new savior of publishing business models everywhere, The Onion released its Michelangelo: “ Sponsored Content Pretty F*cking Awesome.” ” While many media companies are burning through VC cash, The Onion is profitable, largely thanks to its native ad deals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Media, Twitter] A course correction for influence marketing measurement
    But he has a large social media following. After all these years most influencers are still determined by a free, largely Twitter-centric algorithm. Because Mitch doesn’t build his social media celebrity by sending out automated tweets all day. But he has a large social media following. That comment nails it.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 23, 2016
    [Media, Twitter] Making Money with Social Media – 6 Rules for Marketers
    This is kind of the point of social media, except perhaps for LinkedIn. People go to social media to connect with their friends, to have fun, to be entertained, and sometimes to be […]. The post Making Money with Social Media – 6 Rules for Marketers appeared first on Marketing Insider Group. Everyone loves cats.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Media, Twitter] 7 Lead Management Tools That Will Save You Hours
    The app pulls updates from social media, recent emails, and other contact data into one place—allowing users to get immediately up to speed on their prospects. Social media integration is an absolute must-have in any sales arsenal. It’s a great way to keep track of your list of Facebook friends and Twitter followers all in one place.
  • CONTENTLY  |  FRIDAY, MAY 20, 2016
    [Media, Twitter] Inside the UK Government’s Controversial Content Campaign to Stay in the EU
    Both sides are leveraging a large social media presence, as well as key figures such as former Mayor of London Boris Johnson and Chancellor George Osborne. As of today, Vote Leave is closing in on 390,000 Facebook fans and 45,000 Twitter followers. This spring, the UK government spent £9.3m ($13.5
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 20, 2016
    [Media, Twitter] Still Wondering How to Get Started in Social Media in 2016?
    It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who could use a good refresher on how to use it well. Perhaps you are not active on social media yourself. That number was reported in January 2016. And it’s still growing.
  • HUBSPOT  |  FRIDAY, MAY 20, 2016
    [Media, Twitter] How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
    Here’s how we do it: Scenario A: Deploy Emails > User Engages > User Provides Comments on Social Media (positive or negative). How we solve for it: Our social media team helps us monitor company mentions on Twitter for several hours after a large campaign goes live. You know what hurts ? Want an example? Copywriting.
  • CONTENTLY  |  THURSDAY, MAY 19, 2016
    [Media, Twitter] Does Censorship Kill the Appeal of User-Generated Content?
    Despite this overprotective filter, users with their own off-brand feelings found ways around it on Twitter and Tumblr: First attempt to #GIFthefeeling , unsuccessful. It targeted a niche millennial audience, used cinematic visuals, and even partnered with social media influencers. Coffin. Bill Cosby. Perky. Tacos. Tell us your story.
  • 6SENSE  |  THURSDAY, MAY 19, 2016
    [Media, Twitter] Founder Q&A: Predictive Powered Account Based Marketing
    A few weeks ago, 6sense founder and CEO Amanda Kahlow was part of an insightful and thought-provoking conversation on an exclusive Account Based Marketing Twitter chat! They just need to connect it – media impressions to web visits to MAP engagements to CRM, then ideally activity across the B2B buying centers on the web. Day 1.
  • VIDYARD  |  THURSDAY, MAY 19, 2016
    [Media, Twitter] Building A Successful On-Demand Webinar Strategy
    For example, you can include them in emails, link to them on your social media pages, and write blog posts based on them. This means you need to combine email marketing with social media marketing. You should then post links to your on-demand webinars via Twitter, Facebook, LinkedIn, and any other social network you use for business.
  • CONTENTLY  |  WEDNESDAY, MAY 18, 2016
    [Media, Twitter] A Transcript from Mark Zuckerberg’s Meeting with GOP ‘Thought Leaders’
    Why the organic reach for my conservative media company, The Blaze, has been slowly reduced… Dana Perino (Fox News): Us too! Beck: That’s your Twitter notifications, Carly. Sandberg: Social media reports are asking you why the hell you thought it was a good idea to be Ted Cruz’s vice president. Hi everyone.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Media, Twitter] 17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
    Those were the days that people compared Instagram video to its Twitter-owned counterpart, Vine. There are a lot of brands who are posting great photos on social media. Oreo is known for its simple, creative social media content -- and its Instagram videos don't disappoint. Share your ideas on Twitter by 4/15. Speak ASL?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2016
    [Media, Twitter] 4 Lessons learned from super niche marketing
    The smaller the market, the higher the short-term reward. 4) Ditch what doesn’t drive sales, even social media. And because they know what works best, they ruthlessly cut out what brings few or no results at all, e.g. social media platforms. Lesson: don’t get blinded by the social media hype. So what has changed?
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Media, Twitter] Medium for Publishers: What Media Companies Should Know
    Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. The new platform gives media companies new tools to express their own identities on the platform. So why should media companies take note of this new opportunity? Media
  • CONTENTLY  |  TUESDAY, MAY 17, 2016
    [Media, Twitter] Why Facebook’s Trending Topics Scandal Conceals a Bigger Problem
    Former employees revealed that Facebook blacklisted certain topics and sources (namely conservative ones), boosted topics that weren’t actually trending, and asked writers who drafted the blurbs to make some Orwellian language changes like renaming Twitter and Snapchat “social networks.” News complicates that requirement.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 17, 2016
    [Media, Twitter] Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report
    It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. Exposure is Top Benefit of Social Media. Only 18% of marketers use Twitter ads regularly.
  • HALEY MARKETING  |  TUESDAY, MAY 17, 2016
    [Media, Twitter] Lunch with Haley Webinar: Online Advertising for Staffing Companies
    And join us on Twitter at #lunchwithhaley for real-time discussion and Q&A during the webinar! Lunch with Haley SEO/Social MediaWant to get to the top of Google results…instantly? Do you want to recruit more candidates from Facebook? Target specific prospects with Facebook campaigns based on demographics, geography, and more.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 17, 2016
    [Media, Twitter] 5 Key Steps to Consider When Guest Blogging
    If you are looking to strictly increase visits to your site, you will want to focus on publications that have large audiences and are active on social media. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter ! Building relationships within the industry. Earning quality backlinks.
  • ACT-ON  |  TUESDAY, MAY 17, 2016
    [Media, Twitter] 5 Tips to Get Your Content Shared More Often
    In fact, Neil Patel says that he observed an increase in social media traffic by up to 39 percent when he posted during optimal times. For example, if your target audience is B2B marketers, the Content Marketing Institute chart below shows that LinkedIn and Twitter are the preferred social channels for this audience. Feel fulfilled.
  • ACT-ON  |  TUESDAY, MAY 17, 2016
    [Media, Twitter] 5 Tips to Get Your Content Shared More Often
    In fact, Neil Patel says that he observed an increase in social media traffic by up to 39 percent when he posted during optimal times. For example, if your target audience is B2B marketers, the Content Marketing Institute chart below shows that LinkedIn and Twitter are the preferred social channels for this audience. Feel fulfilled.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Media, Twitter] The 14 Best Content Planning and Research Tools
    The app uses “lanes” to identify columns of where specific tasks or “cards” are in the process of your project, keeping your project organized.” — SmartBug Media. Online editorial calendar for content marketing and social media planning. Use the HARO emails to help other reporters out with their next big story.” —  Social Media Today.
  • VIDYARD  |  MONDAY, MAY 16, 2016
    [Media, Twitter] Vidyard Hires Proven Sales Leader Darren Suomi To Lead Global Sales
    Just as Suomi and Johnson helped Hootsuite dominate the social media management industry, both expect to do the same for Vidyard in the enterprise video market. Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Media Contact: Brad Hem.
  • LEADERSHIP  |  FRIDAY, MAY 13, 2016
    [Media, Twitter] Interesting Infographics: When and How to Update Your Social Media
    It’s no sorcery on their part – there’s been a lot of research done on the topic of optimizing your social media marketing. Social media marketing is about more than just setting up a profile page and posting the occasional update. LinkedIn: 94% of B2B marketers rate LinkedIn the top B2B social media lead generation source.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Media, Twitter] Top B2B Website Metrics to Monitor Using Google Analytics
    Social traffic , much like referral traffic, is registered once someone enters your site via a social media link. The two most popular social networks for B2B firms are LinkedIn and Twitter. But when you only focus on the number of visits you don’t learn how someone finds your site. Why is this metric important? Anything over 2.00
  • HALEY MARKETING  |  FRIDAY, MAY 13, 2016
    [Media, Twitter] Haley Marketing to Present at CSP
    On Thursday May 19, David Searns, CEO of Haley Marketing, and Brad Smith, Haley Marketing’s Director of SEO & Social Media, will be presenting “Social is a Science!” Are your people using social media to drive sales, recruit talent, and fill more job orders? Social is a Science – PART 1 (The Strategy!).
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Media, Twitter] A Visual Guide to the Science of Twitter Success [Infographic]
    After years of trying to understand the ins and outs of using Twitter for business -- from hashtag best practices to running paid campaigns -- many marketers have been left wondering. Does any of this Twitter stuff actually work? Know of any other Twitter statistics that you'd like to share? Social Media Daily IGSS
  • HUBSPOT  |  FRIDAY, MAY 13, 2016
    [Media, Twitter] The "Majority Illusion": A Mind Trick That'll Change Your Approach to Influencer Marketing
    team of researchers led by Kristina Lerman at USC recently uncovered a social media phenomenon known as the majority illusion , which happens when certain members within a social network give the appearance that an idea, opinion, or product is more popular than it is. Social Media Daily TacticalIntrigued? Image Credit: HBR.
  • CONTENTLY  |  THURSDAY, MAY 12, 2016
    [Media, Twitter] Rap Beef: The Story Behind Hamburger Helper’s Viral Trap Mixtape
    The 18-year-old rapper, comedian, and social media star from Maryland started to go about his day, like any normal Friday. little later, he checked Twitter again. ” So she reached out on Twitter. Miller obsessively checked Twitter. Soon after,  Watch the Stove  was the top-trending topic on Twitter. Nothing.
  • ONALYTICA B2B  |  THURSDAY, MAY 12, 2016
    [Media, Twitter] Virtual Reality 2016: Top 100 Influencers and Brands
    Virtual Reality is opening up an entirely fresh avenue of ideation, where we can create storyworlds in traditional media and then use VR to immerse ourselves in those worlds.  We then identified the top 100 most influential brands and individuals leading the discussion on Twitter. What Twitter Handle. Twitter Handle.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 12, 2016
    [Media, Twitter] 10 Marketing Automation Tips for Personalisation and Contextualisation
    Marketing automation can help you see your customer as a whole person —putting the profile in your database in context with his or her social media accounts, business networking contacts, blogs,Tweets, and posts across the web. Many people never explore the full potential of marketing automation. And marketing automation is the key.
  • BRANDPOINT  |  THURSDAY, MAY 12, 2016
    [Media, Twitter] Understanding the Bernie Sanders Brand
    On the Bernie Sanders Twitter feed, topics rotate through health care, income inequality, immigration reform and raising the minimum wage. That’s because in addition to channels that appeal more to his own age group, Sanders is also using the afore-mentioned social media to reach millennials and Gen X voters. So what’s his secret?
  • CONTENT STANDARD  |  THURSDAY, MAY 12, 2016
    [Media, Twitter] The Psychology Behind Why We Love Live Video
    Combine them with a heavy dose of mobile technology and social media, and you’ve got yourself a potentially seismic shift in how people communicate and connect with one another. Live videos on a social media platform like Facebook up the ante. With live video, you never know what’s going to happen next. Voyeuristic Thrills.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Media, Twitter] 11 of the Best Slack Apps & Integrations to Try
    For folks who aren't Intro members, the app will collect data from various public sources like LinkedIn and Twitter, according to Pattnaik. Social Media Management Productivity Office Life Daily TOFUOver the past few years, it's become a robust platform thanks to all of the fun and useful integrations folks have built on top of it.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Media, Twitter] The Most Effective Inbound and Outbound Marketing Tactics
    – Social Media. While newcomers might not immediately download a whitepaper or want a free demo, highlighting social media channels and CTAs (calls-to-action) will provide options to keep readers interested. Social Media. – Broadcast media. Naturally, weighing the value of each approach can be difficult.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Media, Twitter] The Most Effective Inbound and Outbound Marketing Tactics
    – Social Media. While newcomers might not immediately download a whitepaper or want a free demo, highlighting social media channels and CTAs (calls-to-action) will provide options to keep readers interested. Social Media. – Broadcast media. Naturally, weighing the value of each approach can be difficult.
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [Media, Twitter] Vidyard Wins 2016 Marketo Revvie Award
    Vidyard partners with many Marketo services partners including LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, among others. Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Media Contact: Brad Hem.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MAY 11, 2016
    [Media, Twitter] 5 Ways B2B Marketers Can Get the Most Out of LinkedIn Groups
    After all, the point of social media platforms is to be well…SOCIAL. Feel free to reach out via Twitter @KoMarketing. As of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with. These changes frustrated and angered many marketers, especially B2B marketers. I was not happy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 11, 2016
    [Media, Twitter] A complete strategy for effective scheduled tweets
    Which is to say that sites like this one are always producers of amazing content and I trust them enough to automatically share their new posts to my Twitter stream. Unlike other social media scheduling tools, ViralPost® doesn’t consider when your followers are publishing. By Brooke Sellas, {grow} Contributing Columnist. Not scalable.
  • HUBSPOT  |  WEDNESDAY, MAY 11, 2016
    [Media, Twitter] The Power of Visual Storytelling: 15 Stunning Examples to Inspire You
    They spread the word on Instagram, Facebook, Tumblr, and Twitter -- all highly visual mediums -- for brand followers to meet up and mend their garments. 3) Slack. Social media is a huge resource for visual storytellers to share their work, and I love seeing businesses that take advantage of all it has to offer. 9) Toca Boca. even NASA.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 10, 2016
    [Media, Twitter] Account Based Marketing and its Growing Interest Among B2B CMOs
    ” I would say based on the results of research done by Leadtail , a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter reveal a growing interest in Account Based Marketing (ABM) among B2B CMOs - in particular B2B tech CMOs. CMO Corner
  • LEANDATA  |  TUESDAY, MAY 10, 2016
    [Media, Twitter] The Long Hunt: How One Deal Happened
    They exchanged social media messages on Twitter and LinkedIn. There was plenty of back-and-forth playfulness on social media. Meanwhile, Brophy kept directing a steady stream of light touches via email and social media at New-Waterson. There was even a product demo. But still, no deal. But Brophy was different.
  • BIZNOLOGY  |  TUESDAY, MAY 10, 2016
    [Media, Twitter] GaggleAMP AMPlify employee and partner engagement conference
    Most of us have a social media account of some kind nowadays. ” “GaggleAMP leverages employee advocacy — actually, any group of supporters or evangelists — by tapping into the online reach of their personal social accounts on Twitter , LinkedIn , Facebook etc., You should go, there’s still time. ” Why GaggleAMP?
  • BRANDPOINT  |  TUESDAY, MAY 10, 2016
    [Media, Twitter] Donald Trump’s Best/Worst Asset: His Brand
    If you turn to the social media profiles of any other candidate, you’ll see a string of very well-presented, carefully thought-out social media posts that were almost certainly published by someone on their team. Social Media Strategy b2b marketing personal brandingHe came in like a wrecking ball. It’s his brand. His website.
  • ACT-ON  |  TUESDAY, MAY 10, 2016
    [Media, Twitter] 3 Reasons Why Your Webinars Suck
    New platforms offer live Q&A, polls, quizzes, and in-presentation social media engagement options. Think of Twitter hashtags as the gift that keeps on giving. Webinars are one of the best, most cost-effective tools a marketer can exercise. But even if you master these steps, your webinar can still be a huge failure.
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [Media, Twitter] Infographic: How Much of Your Workday Do You Spend Actually Working?
    Later you might take a quick break to reply to some Twitter mentions, before spending 20 minutes reading articles that look really interesting in your feed. And many of us spend a full hour of every workday catching up on news and social media. How many hours are you going to spend at work today? Like this one. That’s okay!).
  • HALEY MARKETING  |  MONDAY, MAY 9, 2016
    [Media, Twitter] Outfox the email competition
    Those emails range from email newsletters to social media updates (shoutout to that new follower on Twitter and the five tweets that they favorited) to promotions and product updates. If you’re anything like me, you get a lot of emails over the course of a single day. For me, that number often reaches the triple digit mark.
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Media, Twitter] How to Use Facebook Live: A Complete Guide
    They'll appear in reverse chronological order, like on Twitter, so keep in mind that the earlier ones may be farther down. Here's a tip from HubSpot's social media manager Chelsea Hunersen. Social Media Video featured-1 Daily CanonicalWhy are marketers getting so excited about Facebook Live? How to Broadcast on Facebook Live.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 9, 2016
    [Media, Twitter] Research proves there is still a place for long form content
    People spend the most time on articles referred by others and the least amount of time on content they find through social media. That falls to 132 seconds for those who visit the article directly or follow an email link, 125 when arriving from an external website, 119 from search and 111 from social media.
  • ACT-ON  |  MONDAY, MAY 9, 2016
    [Media, Twitter] Focus on Accounts – Not Leads – for Better ROI
    ABM is enjoying a surge of media attention. Here’s a story to illustrate the issues: Your Company realizes that Whizzkers, a fast-growing company with 200 employees in three locations, is right in your sweet spot: size of company, vertical, revenue, growth pattern, media presence, market position, technology stack, and so on. buyers.
  • NUSPARK  |  SATURDAY, MAY 7, 2016
    [Media, Twitter] LinkedIn for B2B Marketing and Sales: What’s Missing?
    It is now a powerful social network and information hub that content marketers love, as indicated by the B2B Content Marketing Report: 2015 Benchmarks, Budgets and Trends: Top social media platforms for B2B content marketers: LinkedIn: 94%, Twitter 87%. Most effective B2B social media platform: LinkedIn: 66%. No surprise there.
  • CONTENT STANDARD  |  FRIDAY, MAY 6, 2016
    [Media, Twitter] 10 Brands That Have Perfected Their Social Media Marketing Voice
    It’s hard to be “good” at social media, especially as a brand. You can funnel money into your strategy, but if you don’t understand your audience and adjust your tone and content accordingly, chances are that your social media marketing efforts are going to fall flat. Now that’s a social media win.
  • ONALYTICA B2B  |  FRIDAY, MAY 6, 2016
    [Media, Twitter] Digital Health 2016: Top 100 Influencers and Brands
    With media, companies, policymakers, and organizations—including the FDA, FCC, NHS, and WEF—having now adopted the term, the state of digital health is on a much firmer footing. But the next evolution of digital health is going to be in social media. Twitter Handle. Cox Target Media. Twitter Handle. billion people.” .
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Media, Twitter] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. Media Contact: Brad Hem. Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities.
  • READYPULSE  |  THURSDAY, MAY 5, 2016
    [Media, Twitter] Event Marketing Hashtags Done Right
    Social media has brought many changes to the event planning industry, including the use of event hashtags for seminars and conferences. Many event planners, social media marketers and event staff know what a hashtag is. Do this not just on Twitter but other social media platforms, as well. Keep Hashtags Short & Sweet.
  • HINGE MARKETING  |  THURSDAY, MAY 5, 2016
    [Media, Twitter] The Basics of Building Visibility in Your Area of Expertise
    Or you can conduct an indirect assessment of online search results, citation indexes, Twitter followers, and the like. You can also check indirect sources, such as social media shares or inbound links. Media kits. We can think of these folks as “invisible experts.”. Nor is technical expertise on its own sufficient. Be specific.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 5, 2016
    [Media, Twitter] How to Leverage Psychology for Influencer Marketing
    Author: Lillian Podlog It doesn’t matter if Bradley Cooper hasn’t used a stapler in his life; if he endorses your stapler on social media, you’ll likely see a spike in your website traffic and sales. Case Social media is essentially a series of dinner parties. Every person’s social media feed is a dinner party that they host.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Media, Twitter] Snapchat engagement and other myths
    attended a panel discussion featuring Snapchat stars at Social Media Marketing World and here was an off-hand comment from that panel that should have sent a chill through the room: “My followers on Snapchat have been increasing a lot, but my engagement hasn’t.” But is that true? Engagement happens in the quietest places.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Media, Twitter] 6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)
    Hamilton College sets a great example for brands looking to standardize their email writing styles -- their Email Style Guide includes directions on everything from acceptable fonts and colors to imagery usage. 5) Social Media Profiles: Apple's On-Brand Support Account. How to Fix It. Trouble is, this can be bad news for brands.
  • BUZZSUMO  |  WEDNESDAY, MAY 4, 2016
    [Media, Twitter] 10 Ways to Boost Your B2B Content Shares
    Most shares of B2B blog posts take place on Twitter and that network is the primary focus for most B2B blogs. Look beyond Twitter to Facebook and LinkedIn as places to promote specific content. Twitter. Twitter. Twitter. Twitter is the primary sharing network for popular B2B blogs. Twitter. Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 4, 2016
    [Media, Twitter] Audio Content Made Easy: Fantastic Apps for Podcasting
    Find Kerry on  Twitter. Related Stories It’s time for you to start a podcast Five unusual podcasting tips from the trenches Are you ready for the mega-shift from social media to private media? My New Love: Zencastr (Desktop, Podcasts Social Media Tools kerry gorgone podcasting podcasting tips
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Media, Twitter] Does Your Content Need a Permanent Home?
    In this case, the goal is to develop more of a flowing output that spans the customer journey, which makes an owned media property more practical. 2. In June of 2015, mobile accounted for two out of every three minutes spent consuming digital media in the U.S., Are you B2B or B2C? If your brand is B2C, you may not need your own blog.
  • BIZNOLOGY  |  TUESDAY, MAY 3, 2016
    [Media, Twitter] Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire
    I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your Twitter following as rigorously as you would a prize Bonsai. Pluto plan, which offers everything but for only one Twitter account. ManageFlitter. Simple.
  • BRANDPOINT  |  TUESDAY, MAY 3, 2016
    [Media, Twitter] 3 Ways to Encourage Employees and Co-Workers to Share Your Content
    That means employees wield a great deal of influence, especially when it comes to your social media audience. Social media is a place where people like to share things that make them feel proud. If you’re sharing on Twitter and they have an account, tag them in it. Are you ready to become your organization’s social media expert?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Media, Twitter] Are you ready for the mega-shift from social media to private media?
    Social media won’t go away (Facebook isn’t dead!), but it may become less important to certain groups as this trend toward more intimate conversation rises. The world is transitioning from public social media to private media. The rise of private media. The rise of private media. 98 percent. 98 percent.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Media, Twitter] Best Branded Content of April: The VR Wave is Here
    The media usually depicts college admissions as a  Hunger Games-style  battle among ruthless teenagers. Mark Skwarek, a professor in the university’s Integrated Digital Media Program, developed the device and experience, which allowed students to control a “Lunabot” as it paroles the rocky, red terrain. Photo via GE.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Media, Twitter] 11 Helpful Resources for Improving Your Business Skills
    10) Twitter Lists. If you want to just see the content from your favorite Twitter users separate from everyone else, you can create a Twitter list or stream. Learn how to create a Twitter list and add specific users to it here. There's a lot of crap out there on Twitter. Opportunities are attached to people.
  • HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Media, Twitter] The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]
    Nowadays, social media is one of the main channels used by companies to reach their target audiences. It'll cover the key stats, pros, and cons for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. Social Media Daily IGSSIt's not a one-size-fits-all solution.
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Media, Twitter] Why Facebook’s Future Is Brighter Than All of Social Media’s
    When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. At the core, social media has always been about connections made between individuals. What was once a core differentiator—community—is now table stakes in social media.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Media, Twitter] Complement Your Content Strategy with Account-Based Marketing
    These efforts might include search engine optimization (SEO), creating an industry resource, or social media. Whether you use a blog, videos, white papers, infographics, social media, or all of the above, content marketing works to create a comprehensive picture of your company and what you do. Outbound vs. Inbound.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Media, Twitter] Strategies to Drive Member Engagement
    Check out our ebook, A Crash Course on Inbound Marketing for Nonprofits >> Create Exclusive Groups on Social Media. One way to tackle this challenge is to create exclusive social media groups in your sector. These include groups on Facebook and LinkedIn and hashtag-based Twitter chats. Send Personalized Emails. Nonprofit
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Media, Twitter] An A to Z of Content Marketing Best Practices
    You’ve got the content creation part, the social media part, the SEO. It’s “owned media”, as the agency folks would say. And as many of you know, adding images to social media posts is pretty much essential. Find it on his Content Marketing Institute blog , and on his Twitter feed. That’s a good thing and a bad thing.
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Media, Twitter] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    When I started at Haley Marketing Group in 2013 Social Media Marketing was an idea. The true impact that came from social media. 2016, just 3 years later, social media is still booming. Let’s be honest the staffing industry NEEDS social media. Social media exists for one major reason.to Who is your target audience?
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Media, Twitter] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users. For the campaign, the company teamed up with Logan Paul, a social media influencer and comedian, who spent five days recording pranks around New York City via Snapchat. The U.K.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Media, Twitter] Ghostcodes makes Snapchat more marketer-friendly
    Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. Related Stories 16 Essential educational resources for the marketing professional From newbie to expert, here are the best social media tools for your business Facebook and Snapchat at war, and four other groovy media trends. Best practices.
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