• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Media, Twitter] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. In a bit of an upset, Twitter conquered LinkedIn in.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Media, Twitter] Content Methodology: A Best Practices Report
    and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Media, Twitter] Staffing and Launching Your Content Marketing Program
    Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Media, Twitter] Content Marketing Playbook: Strategy and Roadmap
    rise as a media powerhouse in its own right. stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Media, Twitter] Evangelizing a Content Marketing Program
    brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. doesn’t work in the modern media landscape.
  • ION INTERACTIVE  |  FRIDAY, JULY 29, 2016
    [Media, Twitter] Interactive Content Marketing Weekly Roundup: July 25 – July 29
    Tune into our social media channels. Twitter. If you’re reading this post it means you’re a super smart marketer and that you’ve almost made it to the weekend. You rock and welcome to Friday! Here’s your weekly roundup of news and trends on interactive content marketing. We discuss why your quiz might not be hitting home. Facebook.
  • CONTENTLY  |  THURSDAY, JULY 28, 2016
    [Media, Twitter] 5 Charts That’ll Make You Realize How Much Social Media Has Changed Since 2014
    If you work in media, you know a lot can change in two years. Twitter and Pinterest are in trouble. In 2014, Twitter accounted for almost 9 percent of total shares across the major social networks. As it turns out, #hairgoals boards might not be the future of media. 3. Media charts social mediaNot so!
  • KEO MARKETING  |  THURSDAY, JULY 28, 2016
    [Media, Twitter] Set Clear Goals For Your Strategic Social Media Marketing Plan
    Much has been written about how to use social media to get more exposure and reach more audiences. Long before you consider the tactics you are going to use, you must set business goals when you are creating a strategic social media plan. They create accounts on various social media networks and then jump right in and begin posting. 
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Media, Twitter] 7 Foolproof Ways to Pitch Inbound Marketing to Your Nonprofit Organization
    crucial part of any inbound strategy is social media amplification of content. It might seem counterintuitive to create a Facebook page or Twitter profile for an agency in sector that is traditionally a serious one, but if you're looking to engage with the widest range of people possible, social media is the best way to amplify your impact.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Media, Twitter] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    Showing the revenue resulting from inbound media spend can be straightforward if you have an online store. The good news is that there are an increasing number of SaaS reporting products that connect to the various inbound channels (Google Adwords, LinkedIn, Twitter, Facebook, etc.) Qualitative lead reports for inbound media spend.
  • READYPULSE  |  TUESDAY, JULY 26, 2016
    [Media, Twitter] How to Improve Your Influencer Marketing Strategy
    Marketers will refer to these content pieces as UGC, or user-generated content , which is often displayed on YouTube, Facebook, Twitter, Instagram, and a variety of other sites. The answer for many businesses is – social influencer marketing. Step One – Find the Right Social Influencers. Probably not. Step Two – Social Influencer Recruiting.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Media, Twitter] How to Use Trigger Events for More and Better Leads
    Twitter for @company @product @people mentions. Posting links to relevant content on your social media pages to capture those experiencing those triggers to engage with your further. People aren’t ready to buy when we want to sell. Think about it. . Why doing more lead generation activity doesn’t help  . The physics trigger events.
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Media, Twitter] I’m an influencer, pay me more!
    Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. Is it earned or paid media? Connect with our panelists on Twitter at  @chrisabraham , @frankeliason , and  @hksully. technologies , including content syndication, online collaboration, blogging, and consumer generated media.
  • CONNECTING ELEMENT  |  TUESDAY, JULY 26, 2016
    [Media, Twitter] Were our 2016 digital marketing predictions right?
    Blog Birmingham customer service digital marketing agency digital marketing predictions digital marketing trends facebook Instagram social influencers social-media marketing social-media strategy Twitter video marketing visual sharingWe revisit the predictions our team made back in January to see how accurate they were….
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Media, Twitter] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    Often, getting a subscriber via one channel – say AdWords advertising – costs more than getting a subscriber through, say, Twitter advertising. The footer of Orbit Media’s website has plenty of room to ask visitors to sign up for their email newsletter. Pre-announce your newsletters on social media – with a link to sign up.
  • OPENTOPIC  |  MONDAY, JULY 25, 2016
    [Media, Twitter] Get More Followers On Twitter, Facebook, Instagram and Google+
    If you’ve been in the social media marketing business for long, you have probably been asked how to increase followers of the different social networks. The post Get More Followers On Twitter, Facebook, Instagram and Google+ appeared first on Opentopic. Your clients say “I need more followers!” Cognitive Technology
  • CONTENTLY  |  MONDAY, JULY 25, 2016
    [Media, Twitter] How Luxury Brands Should Tackle Content Marketing Attribution
    The brand then tracked a number of KPIs (key performance indicators) that corresponded with these goals, including increase in social media engagement (with the hashtag #AccessAllASOS), positive brand mentions associated with “Access All ASOS,” and the increase in referral traffic during the campaign. The results were impressive.
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Media, Twitter] 28 of the Best Instagrams to Follow for Design Inspiration
    Their design projects are created mainly for brands -- including some big names like Amazon, Apple, Juicy Couture, General Electric, Uber, Twitter, and more. Social Media Design featured-1 Daily TOFUWhat if I told you you could visit an art gallery. from the comfort of your own home? Or from a bus seat on your commute to work? Neil A.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Media, Twitter] Finally, the truth about social media and customer engagement
    When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people. The amount of content on Twitter literally exploded. My social media engagement level was still the same, it just became diluted. Eventually Snapchat will become Twitter-fied. By Mark W. Schaefer. Fast forward to 2015.
  • ACT-ON  |  MONDAY, JULY 25, 2016
    [Media, Twitter] How Your SMB Company Can Adopt ABM Tactics
    Meanwhile …Be Friendly on Social Media. While you’re getting all of your ducks in a row with your account planning and content creation, you can use the ABM approach on social media well before launching your campaign. For example, create a list on Twitter of your target accounts and begin to add value through content and conversation.
  • JUNTA 42  |  SATURDAY, JULY 23, 2016
    [Media, Twitter] This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite
    Next, we analyze one blogger’s ranking of hot digital media topics based upon the number of pitches he receives. As of one week ago, it already had more users than popular dating app Tinder and was set to surge past Twitter in daily active users on Android devices. Where does content marketing rank? The answer may surprise you.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Media, Twitter] Cleveland’s Weird Tech Culture, and 5 Other Stories You Should Read
    DSC has created the foundation for the 21st century’s version of a CPG empire: capitalizing on social media to grow an audience, eschewing brick and mortar stores, and stripping razors to their bare minimum. Banning them from Twitter makes them martyrs. Selected by Amanda Weatherhead, sales strategist. Voices What We're Reading
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Media, Twitter] Fashion Influencer Marketing: What Good Looks Like
    social influencer is someone who uses a social network like Facebook, Twitter, Pinterest, Instagram, YouTube, or other sites to deliver opinion pieces or feedback about a particular product. The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing. What Is a Fashion Industry Social Influencer?
  • ION INTERACTIVE  |  FRIDAY, JULY 22, 2016
    [Media, Twitter] Interactive Content Marketing Weekly Roundup: July 18-22
    Tune into to our social media channels for more trends and innovations in content marketing and interactive content. Twitter. Did you miss what went on this week in interactive content? Don’t worry! Because they provide such valuable recommendations and insights to prospects, sales, and marketing. It’s a win-win! Facebook. LinkedIn.
  • SNAPAPP  |  FRIDAY, JULY 22, 2016
    [Media, Twitter] SnapWrap: Pokémon, Remote Workers, Social Media, and More!
    How to Turn Social Media Connections Into an Actionable Audience. With almost every business taking advantage of SEO , social media, and content, how can you stand out? How to Turn Social Media Connections Into an Actionable Audience. Social media marketing is not the idea that audience equals action. Here are three tips.
  • WEBBIQUITY  |  THURSDAY, JULY 21, 2016
    [Media, Twitter] How to Be Creative in B2B PR
    Use these approaches and tactics to increase the impact of your B2B trade media and social PR efforts. Use a media planning tool like Forward Planner to identify events and stories that might be relevant to your client. And remember, social media isn’t just for consumer PR professionals. Guest post by Heather Baker.
  • CONTENT STANDARD  |  THURSDAY, JULY 21, 2016
    [Media, Twitter] What Must Fall if Twitter Is to Succeed?
    After much initial talk about the native content wars , Twitter has taken a decidedly different approach to social media marketing. Trim that down to 100 with an image and a link, and even major media publishers may skip Twitter when seeking to promote new content. If a few fail along the way, nobody blames Twitter.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Media, Twitter] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    If you aren’t the type of person who tracks the latest trends, identify someone who is and keep up with them on social media. According to Convince&Convert , Snapchat has more users than Twitter or LinkedIn and they grew more in the last year than Twitter has in 4 years combined. So what? Who cares about some mobile game?
  • CONNECTING ELEMENT  |  WEDNESDAY, JULY 20, 2016
    [Media, Twitter] Pokémon GO: How brands are getting involved
    Blog digital marketing agency facebook location-based marketing mobile app marketing Pokemon GO Real-time marketing social media social media marketing Twitter user-generated contentWhat’s it all about? Developed […]. The post Pokémon GO: How brands are getting involved appeared first on Connecting Element.
  • ION INTERACTIVE  |  WEDNESDAY, JULY 20, 2016
    [Media, Twitter] Account-Based And Content Marketing Programs Are Not Campaigns
    Look to the targeting capabilities on LinkedIn sponsored updates, Facebook, or even Twitter profiles to serve personalized content experiences. Michael is recognized as a Top Business, Content, and Social Media Marketer. Account-Based and Content Marketing Programs are similar in many ways. And this is equally true in B2B marketing.
  • KAPOST  |  WEDNESDAY, JULY 20, 2016
    [Media, Twitter] 4 Simple Secrets to Optimal Content Scheduling
    ” In the world of content delivery, blogging, and social media, scheduling your content to get the maximum effect works along the same lines as advertising. Some people suggest that frequent posting (like 14 times per day) should be reserved for Twitter only, as it allows only short content to be delivered effectively.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 20, 2016
    [Media, Twitter] What is Blockchain and what is its impact on marketing?
    Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. Bitcoin and Blockchain economics of social media Marketing best practices bitcoin blockchain kiki schirrBy Kiki Schirr, {grow} Contributing Columnist. Bitcoin, the largest and most famous cryptocurrency, is always in the news these days.
  • READYPULSE  |  TUESDAY, JULY 19, 2016
    [Media, Twitter] Selecting the Best Social Networks for Business
    Even though marketers want to be everywhere, at all times, it may not be the best approach for your social media strategy. While integrating business and social media is important, brands shouldn’t feel pressured to be on every social platform. The fun part of social media and the digital world is that it’s constantly changing.
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2016
    [Media, Twitter] If you post it will they come?
    And so does everyone else, including mainstream media. Share If You Post it Will They Come ?   on Buffer to all of my social media properties including @chrisabraham , @gerrisdigital , and my Facebook and my Gerris Page  as well as whatever other social media profiles that make sense. Not even revolutions just happen.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Media, Twitter] 20 Online Marketing Tools That Boost Campaign Results
    The document is broken into 14 categories including SEO Analysis, Domain, Links, Keyword, Social Media, Developer and Data Sources, to name a few. Social Media Tools. How we use it : While the tool as a whole is extremely helpful to our social media team, we especially enjoy using the profile analysis feature. SEO Tools.
  • VIDYARD  |  TUESDAY, JULY 19, 2016
    [Media, Twitter] Frost & Sullivan Honors Vidyard with Customer Value Leadership Award
    Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Media Contact: Brad Hem. Within this context, the receipt of this award signifies an even greater accomplishment by the team at Vidyard.”. About Vidyard. Phone: (281) 543-0669. press@vidyard.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 19, 2016
    [Media, Twitter] The 3 factors behind Snapchat consumer behavior
    You don’t need to be a Snapchat expert (or Facebook, or Twitter, or email…) you just have to be a people expert. And they have shifted, to the tune of 150 million daily active users on Snapchat — larger than Twitter. Twitter, Facebook, and most of Snapchat’s other competitors are based on “content feeds.” Answer: Water. Period.
  • VIDYARD  |  MONDAY, JULY 18, 2016
    [Media, Twitter] Frost & Sullivan Honors Vidyard with Customer Value Leadership Award
    Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Media Contact: Brad Hem. Within this context, the receipt of this award signifies an even greater accomplishment by the team at Vidyard.”. About Vidyard. Phone: (281) 543-0669. press@vidyard.com.
  • OPENTOPIC  |  MONDAY, JULY 18, 2016
    [Media, Twitter] The One Big Secret of Social Media Success
    The post The One Big Secret of Social Media Success appeared first on Opentopic. Cognitive Technology
  • CONTENTLY  |  MONDAY, JULY 18, 2016
    [Media, Twitter] 5 Content Marketing Trends Sweeping Europe
    Created by Ogilvy & Mather Düsseldorf—and using video technology from Rapt Media—the campaign, available in four languages, was touted as “the world’s first fully mobile-enabled interactive video experience.” ” Social media-exclusive content. While output levels are high, so, too, is quality. Mobile video.
  • CONTENT STANDARD  |  MONDAY, JULY 18, 2016
    [Media, Twitter] Why Silent Facebook Video Is So Popular
    Instagram and Twitter also utilize muted videos that play automatically as a users scroll through their feed. One notable exception to the silent social media video trend is upstart Snapchat. Brands are getting the hang of Facebook’s soundless video environment—kind of. But not all companies are keeping up with the trend.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Media, Twitter] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    Link to active social media accounts like Twitter, Facebook, Instagram, and LinkedIn to give visitors a way to engage with the business. The page also includes easy-to-read contact information, social media buttons , links to offers, and even a list of recently published blog posts. But what about a website's 'Contact Us' page?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 18, 2016
    [Media, Twitter] How to turn social media connections into an actionable audience
    Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” book recommendation from a heavily-followed Twitter account should lead to a huge spike in sales, right?
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Media, Twitter] From Scratch: Four (Free) List Building Strategies
    Social media engagement. Strategy 2: Harness Social Media Engagement. If you can’t have direct conversations, check out some great social media bloggers , and try out their advice. 60% of shoppers surveyed checked social media, and 40% checked online reviews before making their decision to purchase. Welcome back!
  • CONTENTLY  |  FRIDAY, JULY 15, 2016
    [Media, Twitter] ‘Facebook Live’s Identity Crisis,’ and 5 Other Stories You Should Read
    Trump Has Twitter. Across the aisle, Trump’s celebrity may compensate for his lack of sophisticated tech, but the next Republican candidate, who may not be so fortunate, will be left without any useful infrastructure besides a Twitter account and a keyboard with a broken caps-lock button. Real Life: The Internet Is a Tough Room.
  • CONTENT STANDARD  |  FRIDAY, JULY 15, 2016
    [Media, Twitter] How Snapchat Marketing Is Changing the Way Brands Interact with Consumers
    Just when brands were getting pretty good at the big social media platforms (Facebook, Twitter, Instagram, and Pinterest), Snapchat had to come along and turn everything upside down. This concept has particular resonance given the lack of intimacy on other social media networks, particularly Facebook. Marketing Social Media
  • HALEY MARKETING  |  THURSDAY, JULY 14, 2016
    [Media, Twitter] What Does Social Sharing Accomplish?
    Does your company use social media? So why would you use social media the same way? Here are a few quick links to help you use social media to your staffing firm’s fullest benefit. Click here to read articles on how staffing firms should use: Social Media. Twitter. Are you performing any kind of social sharing?
  • BIZNOLOGY  |  THURSDAY, JULY 14, 2016
    [Media, Twitter] Social media, echo chambers, and the decline of discourse
    When I fell in love with social media a decade ago, I was convinced that media democratization would be the best thing for informed political discourse since the invention of television. think the unintended consequences of social media are an important factor. The media’s love affair with the platform only makes this worse.
  • CONTENTLY  |  THURSDAY, JULY 14, 2016
    [Media, Twitter] Why Can’t YouTube Do Drama?
    The power of dramatic storytelling is why people still study The Iliad and The Odyssey 2,500 years after their first telling, why we keep forcing Shakespeare on high schoolers, and why #GoT trends on Twitter for 10 consecutive weeks a year. Media video YouTube” Strangely enough, that’s not the case. Drama is hard.
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Media, Twitter] Who Should Nurture B2B Leads with Social Media?
    B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. Social Selling
  • CONTENT STANDARD  |  WEDNESDAY, JULY 13, 2016
    [Media, Twitter] Why Your Brand’s Content Strategy Should Cover the News
    Pew Research Center found that 62 percent of US adults get news on social media , and 18 percent do so often. That’s a big bump from 2012, when 49 percent of adults said they received news from social media. But the rise of social media and mobile devices have shifted this somewhat. The Social Media News Engine.
  • WRITTENT  |  TUESDAY, JULY 12, 2016
    [Media, Twitter] 640+ Power Words That Sell to Maximize Your Conversions
    According to Neil Patel’s infographic The Surprising Words That Get Content Shared on Social Media , these words are the best ones to share on Facebook to get more shares, likes, and comments. Media. Social media. Twitter. Are you struggling to find the right words to sell your product or idea? Because. Instantly. Hurry.
  • BIZNOLOGY  |  TUESDAY, JULY 12, 2016
    [Media, Twitter] Kindness opens many doors online
    Twitter? third of my practice at Gerris Corp is devoted to earned media influencer marketing (which I naïvely still call blogger outreach ) and guess what I’ve discovered over the past linear decade? There are a lot of a s online, though very few of them are dyed-in-the-wool. It’s a vicious cycle. Reddit, right ? Lewis.
  • HALEY MARKETING  |  TUESDAY, JULY 12, 2016
    [Media, Twitter] Here’s How Your Staffing Agency Can Jump on the Pokemon GO Craze
    If it hasn’t by the time this blog post was published, it’s on pace to quickly pass more users than twitter on Android devices – in less than a week! Create some social media marketing that plays in with the theme of the game. Scroll on your social media timeline. Striking when the iron is hot. . Yes, I said Pokemon.
  • CONTENTLY  |  MONDAY, JULY 11, 2016
    [Media, Twitter] The FTC Cracks Down on Warner Bros. and PewDiePie’s Shady Influencer Marketing… Sort Of
    No one in the traditional media industry comes even close: He has almost 40 million more subscribers than IGN , the most popular game publisher on the platform. ” This is a confusing practice you see regularly on social media. So when PewDiePie plays your game, it’s like winning the jackpot. The problem? “Warner Bros.
  • HINGE MARKETING  |  MONDAY, JULY 11, 2016
    [Media, Twitter] Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm
    Social Media. There is no question social media is the place many people turn to get what they perceive to be honest and accurate information about any number of subjects — and to see who is driving conversations on various platforms. Many firms use LinkedIn and Twitter for business development and Facebook to convey their culture.
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [Media, Twitter] 14 Hacks for Improving Your B2B Paid Social Campaigns
    Social media is a powerful distribution channel for B2B content. Despite an alleged peak in Twitter’s user growth, research shows that 59% of Twitter users go to the social platform specifically to consume news content. Twitter. Source: Social Media Examiner. On Twitter, you can set attribution windows (i.e.,
  • HALEY MARKETING  |  MONDAY, JULY 11, 2016
    [Media, Twitter] What’s the Point of a Social Media Strategy?
    And LinkedIn, Twitter and Google+ too. Creating a Social Media Strategy. Creating a social media strategy allows you to identify your audiences and target them. While having social media pages for your business is a crucial aspect to this strategy, you shouldn’t ignore the pages once they exist. You have a Facebook page.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 11, 2016
    [Media, Twitter] Five ideas: Constructive engagement in destructive times
    Every major social media platform is free, which means users feel free to share everything. When I’m looking at my social media newsfeeds and glance over the updates from my friends and peers, I fool myself into believing I’m still connected to them, even though I haven’t spoken to some in years, or even a DECADE.
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Media, Twitter] ‘Twitter Needs an Edit Button,’ and 4 Other Stories You Should Read
    We learn about YesJulz, yes, but we learn more about Snapchat and our evolving, confusing relationship with media. The Ringer: More Proof That Twitter Needs an Edit Button. This examination of a short-lived site called PostGhost, and the promise of an edit button for Twitter would mean, is pretty fascinating.
  • BIZIBLE  |  FRIDAY, JULY 8, 2016
    [Media, Twitter] Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
    Based on the Periodic Table of Marketing Attribution , this paid media molecule assembles elements from the attribution table into a molecular structure to visually demonstrates how attribution can build an effective revenue reporting system for paid media campaigns. Twitter. click to view larger). Attribution Data. Multi-touch.
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Media, Twitter] 5 Data-driven Reasons to Embrace Online Video Marketing
    ” This comes quickly on the heels of news that the heavily video-driven Snapchat dethroned Twitter, taking a spot in the top three social media platforms (behind Facebook and Instagram). Cognitive Technology Cmo cognitive technology
  • READYPULSE  |  FRIDAY, JULY 8, 2016
    [Media, Twitter] The Value of Twitter Influencer Marketing
    Twitter recently released new data on the value of influencers. Influencers are building their personal brand on social media and using it to their advantage to connect with commercial brands to spread the message about products they love. One-third of users aged 13 to 24 report following Vine creators on Twitter. Conclusion.
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Media, Twitter] B2B Marketing & Social Media Whitepaper
    Social media is emerging as a powerful and effective marketing platform for B2B marketers. In this whitepaper, familiar channels such as Facebook and Twitter are examined. Social Media and B2B marketing: new channels, Cognitive Technology Cmo cognitive technology
  • KAPOST  |  FRIDAY, JULY 8, 2016
    [Media, Twitter] Don’t Be Boring: What Creative B2B Marketers Can Learn from B2C
    Your cell phone, so you can check social media. Twitter is concise and timely. Right time : Again, social media is accessible on your phone. There’s a myth among B2C marketers. That they’re the A-team marketers. Meanwhile, B2B marketers are, well, the B team. ” Yeah, no. And, it’s awesome. Segment.
  • ACT-ON  |  FRIDAY, JULY 8, 2016
    [Media, Twitter] The Perils of Email List Buying – Rookie Mistakes 101
    political race is, after all, to a great degree a branding exercise, dependent on brand awareness and trust, and reliant on paid, earned, and owned media. Another example: English MP Natalie McGarry posted the email the Trump camp sent her on her Twitter feed : How to mitigate the damage from buying an email list. Cheers, David.
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Media, Twitter] 5 New Features Across Twitter, Facebook and Instagram That You Need to Know About
    Opentopic blog >> socialmediatoday.com One of the best things about covering social media and digital marketing is that there’s always something new happening, some new update or feature being rolled-out to cover. Cognitive Technology Cmo cognitive technology
  • WRITTENT  |  THURSDAY, JULY 7, 2016
    [Media, Twitter] Blog Writing: 29 Experts Share Their Top 3 Must-Follow Rules
    – And scatter images or other related media (videos, slides, gifs, etc.) Bree is a pro digital media and online video writer, as well as a PR/media consultant for startups and small businesses. Chris Brogan is the CEO of Owner Media Group. Find more about Dave on Twitter and www.likeable.com. Chris Brogan. D.
  • CONTENT STANDARD  |  THURSDAY, JULY 7, 2016
    [Media, Twitter] Will Social Media Apps Become Irrelevant to Marketers?
    Brands have clung to social media as a way to spread their message in a mobile-oriented world. But if current trends continue, social media apps may become less relevant. report from SimilarWeb found that people worldwide are spending less time using social apps like Facebook, Instagram, Snapchat and Twitter. percent.
  • ACT-ON  |  THURSDAY, JULY 7, 2016
    [Media, Twitter] Inside the Mysterious World of Dark Social
    Content sharing via social media is really important, right? We can, and do, track how and when people access our content from links we send them in email or make available in social media, and so forth. Compare it to if that person publicly shared this post on Facebook or Twitter. It also shows some activity from Twitter.
  • WRITTENT  |  WEDNESDAY, JULY 6, 2016
    [Media, Twitter] 77 Blogging Stats to Improve Your Blogging Strategy
    94% of bloggers choose Social Media Marketing as their promotion tactic. Image Credit: Orbit Media Studios. Image Credit: Orbit Media Studios. Only 41% of marketers are sure that they can adequately measure their social media ROI. 86% of social marketers use Facebook ads, whereas no more than 18% use Twitter ads.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2016
    [Media, Twitter] 6 Social Media Publishing Best Practices
    It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. "It is 2016 and we are still talking about social media marketing. the social media platforms that work best for you and your brand.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 6, 2016
    [Media, Twitter] What’s New in Social? Platforms Are Raising the Bar on Personalization
    Social media platforms are constantly changing in new and exciting ways, allowing us to connect with our audience on a whole new level. However, After all, the core of social media is “social,” which represents interactions within the community, NOT a platform for simply pitching products. Twitter: #Stickers and Video Length.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 6, 2016
    [Media, Twitter] Deleting Your Social Media Business Page? Read This First.
    Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether.
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [Media, Twitter] Can Longform Close the Gap Between What People Share and What They Actually Read?
    With some design changes coming to Longform, I spoke to Lammer and Linsky to discuss their goals for the site, media ignorance in the age of social media, and why growth isn’t right for everyone. Can you give a sense of what the media landscape looked like back then and how it’s changed? Twitter is a reading app.
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Media, Twitter] 25 Experts Share Top 3 Content Marketing Trends for 2017
    More rich media content – video, interactive tools, gamification – as audience tastes and expectations evolve, so will the types of content being created. split within Social media and content: Social Media will be split into 2 areas, the visual web and the community focused web. Find more about him on Twitter. Who knows!
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [Media, Twitter] Ask a Content Guy: Where Should I Distribute My Content Marketing?
    Today, we’re tacking your content distribution questions, which seems appropriate since media Twitter is still having a collective freakout about Facebook’s decision to deprioritize content sites in the News Feed. Facebook, Twitter, and LinkedIn are requisites for most companies. Whew, I feel better. Ruth, Cambridge.
  • SCRIBBLELIVE  |  TUESDAY, JULY 5, 2016
    [Media, Twitter] Mobile Myth Busting: How to Write Great Content for Mobile
    ” says  Smart Insights , as “mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%).” Follow Sophorn on Twitter , LinkedIn , Facebook and Google+. In 2014 the number of mobile users eclipsed desktop users. ” Image Source. Myth 1: Write for the Golden Triangle.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 5, 2016
    [Media, Twitter] Emoji marketing? You better believe it!
    People send over 6 billion emoji’s a day, says Swyft Media. The New York Times  reports that big brands such as Coca-Cola, Spotify, Starbucks, and Disney (to name a few) have each paid Twitter over $1 million for  custom emoji designs for their ads. And most recently, Twitter introduced its very own emoji-based targeting ?
  • READYPULSE  |  FRIDAY, JULY 1, 2016
    [Media, Twitter] We Trust Influencers Just as Much as Friends
    The latest research from analytics firm Annalect, shows we have the same feelings of trust toward social media influencers. Read on to learn how to maximize the potential of social media influencers and build more trust among their fans. Social Media Relationships & Trust Building. You guessed it, your friends.
  • OPENTOPIC  |  FRIDAY, JULY 1, 2016
    [Media, Twitter] Social Media Advertising 2016: Facebook, Instagram, Twitter & LinkedIn
    Opentopic blog >> opentopic.com across Facebook, Instagram, Twitter, and LinkedIn for Q1 2016. Historically, media costs tend to be lower in Q1 than in Q4 due to seasonal shopping habits, but this year’s global trend was different, with 14% quarter over quarter growth. Check out these highlights of our key findings.
  • HINGE MARKETING  |  FRIDAY, JULY 1, 2016
    [Media, Twitter] 5 Ways High Growth Companies Focus Their Marketing
    Social Media. Social media is an important tool that high growth companies use to build their visibility. Think of social media as the online equivalent of networking, with fewer restrictions. Our research shows that LinkedIn and Twitter are the social media platforms of choice for professional services firms.
  • ACT-ON  |  FRIDAY, JULY 1, 2016
    [Media, Twitter] How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages
    They may have discovered you on social media, seen an ad, or Googled a search term and found you on the search engine results page. Social media marketing. In fact, according to McKinsey & Company email is almost 40x better at acquiring new customers than Facebook and Twitter. ToFu – Top of Funnel: Provide Education. Blogs.
  • CONTENTLY  |  THURSDAY, JUNE 30, 2016
    [Media, Twitter] 5 Things Marketers Need to Know About Gen Z
    ” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. “That’s a trap social media managers fall into. “How do I talk to Gen Z?” Gutterman’s response? Be real.
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Media, Twitter] Twitter is putting together a team focused on VR and AR
    Opentopic blog >> techcrunch.com Twitter is beginning to devote resources toward building out a dedicated VR/AR-focused team. The social media company has hired former Apple designer Will Mason over at UploadVR reports. Sabatelli spent more than. Cognitive Technology Cmo cognitive technology
  • CONTENT STANDARD  |  THURSDAY, JUNE 30, 2016
    [Media, Twitter] What Marketers Can Learn about Digital Storytelling from Humans of New York
    HONY thrives on social media—Facebook Likes, comments and shares, and the same with Instagram and Twitter. As a storytelling platform that thrives solely on organic social media shares and Likes, it’s impressive how much engagement each photo receives. HONY is one of the most genuine accounts on any social media platform.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Media, Twitter] How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More
    Customer service is still necessary, and the folks at Tesco have chosen to use Twitter as a way of executing this with a human touch. Users could then take the MP3 recording with them and share it via social media. What’s better than acquiring a new customer? The way they do this is in their “One for One” policy. Image Credit: AskMen.
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Media, Twitter] Digital Advertising 2016: Facebook, Instagram, Twitter & LinkedIn
    Opentopic blog >> marketingcloud.com Salesforce just published a recap of major trends in advertising across Facebook, Instagram, Twitter, and LinkedIn for Q1 2016. Historically, media costs tend to be lower in Q1 than in Q4 due to seasonal shopping habits, but this year’s global trend was different, with 14% quarter over quarter.
  • CONTENTLY  |  WEDNESDAY, JUNE 29, 2016
    [Media, Twitter] 7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers
    spend my life obsessing over Facebook’s impact on marketing and media. As you may have seen on Twitter, there’s an easy way to downplay the algorithm change. Facebook is a media force unlike anything we’ve ever seen. ” The move doesn’t come as a total shock. It will. Shock. 2. Denial. 3. Anger. 4.
  • READYPULSE  |  WEDNESDAY, JUNE 29, 2016
    [Media, Twitter] ReadyPulse Named Winner of Red Herring’s Top 100 North America Award
    Being recognized in Red Herring’s Top 100 North America Award winners is a validation of the massive shift from paid to earned media by modern marketers,” said ReadyPulse CEO and Co-Founder, Dennis O’Malley. SAN CARLOS, Calif.–ReadyPulse, –ReadyPulse, Inc., People Trust People, not Ads. About ReadyPulse. Press
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 29, 2016
    [Media, Twitter] Do you need copyright permission every time you quote someone’s work?
    For example, after MarketingProfs ran my post “ Marketers’ 10 Most Common Copyright Questions… Answered ,” I saw a Twitter mention from someone asking me to follow her on the network so she could send me a direct message. Find Kerry on  Twitter. By Kerry Gorgone, {grow} Contributing Columnist. Yet confusion abounds. So no.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2016
    [Media, Twitter] 4 Examples of Content Curation Done Right
    Verne Global began by taking advantage of free buzz generated through social media. More than 50% of Verne Global’s inbound requests for media and PR now come from Green Data Center News, and it usually only takes an hour a day to update — often from a mobile phone. wanted to be recognized for its low energy footprint.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Media, Twitter] 15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner
    When I first started using Snapchat on a regular basis, I noticed right away that it was draining my battery faster than any of my other social media apps. Although the default settings for video on both Facebook and Twitter have the volume turned off, Snapchat has done the opposite: its default setting has the volume on.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Media, Twitter] How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
    Our Twitter feeds never stop scrolling. 14) Get an email when content gets more than 1K shares an hour on social media from Time.com. 19) Send live updates from Twitter to a Slack channel. Find influencers and keep an eye on the competition by tracking Twitter with these Recipes. Our inboxes are overflowing.
  • IKO-SYSTEMS  |  TUESDAY, JUNE 28, 2016
    [Media, Twitter] The 15 Guidelines That Will Unfreeze Your Cold Emails
    Thank social media and minimal blog designs for this. A few layout tips: – Use a default type, color, and size. – Twitter profile (optional). Why are you so frustrated by sending cold outreach emails? “Because “Because it’s really hard!”, ”, you protest. Subject lines are the headline of your email.
  • CONNECTING ELEMENT  |  TUESDAY, JUNE 28, 2016
    [Media, Twitter] Euro ’96 to Euro 2016: Football’s not coming home, but it has gone digital
    Blog digital marketing Euro 2016 influencer marketing social media campaigns social media content creation social media marketing Twitter viral content visual sharingThe post Euro ’96 to Euro 2016: Football’s not coming home, but it has gone digital appeared first on Connecting Element.
  • CONNECTING ELEMENT  |  TUESDAY, JUNE 28, 2016
    [Media, Twitter] Euro ’96 to Euro 2016: Football’s not coming home, but it has gone digital
    Blog digital marketing Euro 2016 influencer marketing social media campaigns social media content creation social media marketing Twitter viral content visual sharingThe post Euro ’96 to Euro 2016: Football’s not coming home, but it has gone digital appeared first on Connecting Element.
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