• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. and Twitter followers. B2B Marketing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. and Twitter followers. B2B Marketing. know which half."
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. and Twitter followers. B2B Marketing. know which half."
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Media, Twitter] 5 Ways to Use Your Blog to Test New Ideas
    And lastly, make sure your social media manager is not only following and tracking these shares, but commenting, RT’ing, and responding to the shares people are doing on their own social pages. Play around with different headlines for your email marketing campaigns, Facebook ads, and Twitter posts. Start with the numbers. Maybe?
  • CHIEFMARTECH  |  FRIDAY, MARCH 24, 2017
    [Media, Twitter] THE HACKIES: Rapid prototyping & MVP development are key to martech success
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Michael Sweeney of Clearcode. Like it? Rapid Prototyping. Wireframes.
  • HUBSPOT  |  FRIDAY, MARCH 24, 2017
    [Media, Twitter] The Ultimate Social Media Holiday Calendar for 2017 [Resource]
    Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. You could be missing valuable opportunities to take advantage of trending topics with fun and relevant "holiday" content on social media. 30: Social Media Day #SMDay. Social Media TacticalBut others might not be. March 2017.
  • BIZNOLOGY  |  THURSDAY, MARCH 23, 2017
    [Media, Twitter] How social media is changing what brands stand for
    Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. Facebook , Twitter , etc.). elements in their mission and operations.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Media, Twitter] The 15 Best Content Distribution and Amplification Tools
    You need an active social media network, possibly some influencer outreach, and perhaps even paid promotion, in order to get noticed. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. A social media automation tool, dlvr.it 22: The 32 Best Twitter Marketing Tools. #23:
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Media, Twitter] How to Nurture Leads with Email Marketing
    Luckily for businesses, this interconnectedness allows them to deliver content in different ways: social media, blogging, video, audio, and a host of other interactive platforms. Facebook and Twitter are trailing email when it comes to acquiring new customers. Plus, let’s not forget email. Email marketing is very much alive.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Media, Twitter] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. Run social media advertising campaigns. You can use media companies to help promote your webinars, but they struggle too because they rely upon the same techniques mentioned above.
  • SNAPAPP  |  WEDNESDAY, MARCH 22, 2017
    [Media, Twitter] The Explosion of Design It Yourself Tools: Built for Content Marketers
    The ire of many graphic designers and media technicians is merely that the simplicity of the tools are limiting for their skill set. However, the development of a robust field of quick and intuitive design interfaces for small media tasks has added to content quality across marketing channels. Instaquote - Social Media. . .
  • BIZNOLOGY  |  WEDNESDAY, MARCH 22, 2017
    [Media, Twitter] 5 steps to wrangling your most important social media channels
    Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started. That’s it! Congrats!
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Media, Twitter] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. As much as 80 percent of customer behavior data is unstructured data , made up of information from sales calls, emails and social media feeds. This article is a guest post by Raviv Turner of CaliberMind. Like it?
  • ACT-ON  |  WEDNESDAY, MARCH 22, 2017
    [Media, Twitter] Why Plan a Social Media Takeover?
    Brands spend many years strategically building, nurturing, and growing their social media presence — and for good reason. Social media is the younger and more powerful sibling of “word of mouth,” with 77 percent of customers more likely to purchase a new product when they learn about it from friends or family. Expanded brand reach.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Media, Twitter] Number of Businesses Leveraging Weibo Enterprise Accounts Grows by 35%
    In China, the use of Weibo, a social media platform, is expanding. million enterprise accounts are on the channel, according to a new whitepaper published by Weibo Business Social Media School and Weibo Data Center ( Note: Linked study is in Mandarin. ). Industry News Social Media Marketing China social media weibo
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Media, Twitter] What Does a Content Marketer Do? Answered by a Content Marketer
    Tactics like optimizing onsite content, creating corporate blog posts, contributing to third-party publications, managing social media, identifying advertising opportunities, creating email campaigns, and much more should all be considered. This question immediately makes me think of this image: ( Image Credit ). Researching. Interviewing.
  • BIZNOLOGY  |  TUESDAY, MARCH 21, 2017
    [Media, Twitter] All social media sites should offer profit sharing and ad revenue
    There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 21, 2017
    [Media, Twitter] New research reveals Americans migrating to three social media platforms
    Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. By Mark Schaefer. The profound implications of the extraordinary growth in video subscriptions.
  • WEBBIQUITY  |  TUESDAY, MARCH 21, 2017
    [Media, Twitter] The Six Best Accounting and Finance Tools for Small Business
    22: The 32 Best Twitter Marketing Tools. #23: 26: The 29 Best Social Media Monitoring Tools. #27: 31: The 11 Best Social Media Campaign Builders and Ad Monitoring Tools. #32: They were generally highly complex, loaded with unneeded features, and difficult to use, even for accountants. Accounting Software. 1 ) Xero. 1 ) TaxJar.
  • CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Media, Twitter] 5 Health Care Brands that Make Twitter Marketing Look Easy
    There are a million reasons health care brands would want to tread lightly in their Twitter marketing efforts. For B2Bs and B2Cs alike, social media helps drive awareness, build community, educate, inform, and garner advocacy. For health care brands looking to grow into Twitter, the possibilities are endless. McKesson. Cigna.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Media, Twitter] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) A social media scheduling tool like Buffer or Hootsuite. And, how do I set it up? What Is a Marketing Technology Stack? CRM software like Salesforce or HubSpot. Conductor.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Media, Twitter] Survey: Digital Marketers Show Most Interest in Advertising on Instagram
    About 72 percent said that they used sites like Facebook, Instagram, and Twitter on a daily basis. Industry News Social Media Marketing digital marketing marketingSnapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack? Marketing and Social Network Engagement.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Media, Twitter] 50+ Video Marketing Stats that Prove You’re Doing it Right
    Company websites and social media are the two most popular distribution channels for business video – Vidyard ( Tweet This ). 55% of viewers consume video content thoroughly – higher even than social media – Hubspot ( Tweet This ). And if this was five or ten years ago, you wouldn’t find much to support online video.
  • DISTRIBION  |  WEDNESDAY, MARCH 15, 2017
    [Media, Twitter] Create. Captivate. Engage. The Art of Interactive Experiences
    Though the experience was branded with the company’s Twitter handle on the display and people associated it with Lean Cuisine, it was not “in your face” advertising. The interactive experience helped drive happy customers to share their experience on social media using the campaign hashtag. Consumers are tired. VenturePact.
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Media, Twitter] How to Generate Fresh, Customer-Centric Content
    Leverage social media in a targeted way. Social media is a great free tool. Select a few social media channels where you know customers spend time; post in those consistently. Note: For B2B, that’s most often LinkedIn and Twitter. First, Get Clear on the Quality of Customer-Centric Data and How It’s Collected.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 15, 2017
    [Media, Twitter] Understanding Generational Social Media Preferences
    I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. I’ll unpack the most important stats here to underscore the generational nuances every social media marketer should know. By Brooke B. Sellas, {grow} Contributing Columnist. 64.7% 58.9%
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Media, Twitter] Good Bots vs. Bad Bots: How to Tell the Difference
    According to the Electronic Frontier Foundation , these bots are commonly used within the realm of social media, especially where original content creation is a major part of the platform’s use. Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. And we don’t know what’s good or bad. The Good Bots.
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Media, Twitter] Are Notifications Driving Us Crazy?
    If you’re like me, your morning routine might look something like this: You check email from your phone before even getting out of bed, you scan headlines on Twitter while you brew your morning coffee, and you look at Facebook, Instagram, and Snapchat during your commute to work to see what your friends are up to. Source: Future Work Centre.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 14, 2017
    [Media, Twitter] Report: B2B Industries Build Audiences on LinkedIn and Engagement on Instagram
    For social media performance, the report findings showed B2B industries build audiences on LinkedIn. The construction products industry (51,235 followers), business services industry (30,744 followers), and finance and insurance industry (11,982 followers) have the largest social media audiences on LinkedIn. About 16.2
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 14, 2017
    [Media, Twitter] Let’s Celebrate the 2017 Markie Awards Finalists!
    DLT - Using their ABM framework, DLT was able to increase quote requests year over year by 40% and decrease their cost per impression on account-based advertising by more than 50% over their traditional media campaigns in print, radio and bus ads. For finalists in this category, Social Media is more than just a buzz word. Cisco. Eaton.
  • BIZNOLOGY  |  TUESDAY, MARCH 14, 2017
    [Media, Twitter] The implications for PR if Twitter goes away
    The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. The truth is, everyone does advertising better than Twitter. snapchat twitter WhatsApp YouTube
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 14, 2017
    [Media, Twitter] Live Video in 5 Steps: From Creation to Measurement
    This could include social media, email, and your website. update on Twitter. Paid promotion for live video is like other paid media, except that your vendor should have a real-time delivery network. Author: Cameron Jahn Live video has tremendous power to bring people together. Content Creation. Content Promotion. Engagement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 14, 2017
    [Media, Twitter] Mark Cuban, the first trillionaire and chatbots on the edge
    To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing. Panelists from Twitter, Facebook, and Viber explored the gap between the reality and expectations. The big brands may have to build an app in Twitter, Facebook, Google, etc.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Media, Twitter] Mastering modern marketing technology leadership over 2 intense days
    In this track, we’ll do a deep dive into the ways in which they’re entangled, especially in the context of social media. Chug will discuss how Spotify formed an integrated system of social media tools that greatly increased efficiency and enabled them to provide awesome digital customer experiences to fans across the globe.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Media, Twitter] The 17 Best Photo Editing Tools
    Showcase reviews: BuzzBlogger, Kathryn Aragon Media, RazorSocial, Siasat, SmallBusinessNewz, TNW News. Showcase reviews: Likeable Media, RazorSocial, StoreYa Blog, TNW News. Showcase reviews: Likeable Media. Retouch photos, create collages, and design image posts for social media. ” — Kathryn Aragon Media.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Media, Twitter] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point? Swift.
  • CHIEFMARTECH  |  MONDAY, MARCH 13, 2017
    [Media, Twitter] THE HACKIES: DIY marketing data warehouse recipe
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Alex Sirota of NewPath Consulting. Like it? MySQL on Amazon RDS.
  • CONTENT STANDARD  |  FRIDAY, MARCH 10, 2017
    [Media, Twitter] How Nonverbal Communication Shaped the Disappearing Media Revolution
    There’s a disappearing media revolution at play, and surely, Snap’s proven success is a big part of that. What’s dictating the ebbs and flows of these social media technologies as they grow into new features that look surprisingly similar? Social media has done a lot for (and to) humans. Social Media Marketin
  • CHIEFMARTECH  |  FRIDAY, MARCH 10, 2017
    [Media, Twitter] THE HACKIES: The case for a cloud-enabled business advisor
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Alex Sirota of NewPath Consulting. Like it? Data Access is Sacrosanct.
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Media, Twitter] How to Grow Your Audience on Snapchat, According to Data From 217,000 Snaps
    It’s a challenge to grow a new social media audience from scratch -- and to do it well. And unlike Facebook, Instagram, and Twitter, discoverability is a challenge on Snapchat. This large percentage is the result of brands cross-promoting Snapchat accounts across other social media channels. Social Media TacticalDuration.
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [Media, Twitter] The Public Apology Letter: 6 Brands That Nailed It
    To right the situation, Apple enlisted the help of its SVP of Internet Software and Services, Eddy Cue, who went about a slightly unusual way of admitting to the brand’s wrongdoing -- via Twitter. In monitoring the social media dialogue, it seems like the issue isn’t quite completely resolved. So, who's done it best? Remorse. Not very.
  • WEBBIQUITY  |  THURSDAY, MARCH 9, 2017
    [Media, Twitter] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Collect leads and customer contacts from landing pages, pop-up forms, social media, text messaging, and email. Integrate with CRM, email, and social media tools; deploy on WordPress, GoDaddy or other types of websites; and optimize conversions with A/B testing. 22: The 32 Best Twitter Marketing Tools. #23: 1 ) Picreel. SnapApp.
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [Media, Twitter] How to Overcome the Challenges of Managing a Remote Agency
    Exploit social media: Innovative talent will use social media in innovative ways to seek job opportunities. Twitter and LinkedIn are the first ports of call. Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas. Productivity.
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 8, 2017
    [Media, Twitter] Does Native Advertising Work?
    Many firms will use social media, such as Facebook and Twitter feeds, to slip in their sponsored content. “Look, you’re going to love this piece! No more smashing your customers in the face with ad hammers. After all, the dentist’s drill of interruption advertising can seem like a pain of diminishing returns.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 8, 2017
    [Media, Twitter] 4 Non-Marketing Skills You Need to Become a Better Marketer
    This means you need to choose one or two key people that all internal teams trust to approve campaigns, ad copy, social media posts, etc. Find Kerry on Twitter. business strategy Marketing best practices Marketing Strategy Organizational Development Social Media Policy business collaboration kerry gorgone
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 8, 2017
    [Media, Twitter] 6 of 14 rules for marketing like a billion-dollar martech unicorn
    We looked at their Twitter profile, LinkedIn, blog posts, etc., Imagine you had a big social media following or gave a lot of presentations. The following is a guest post by Jeremy Epstein , CEO of Never Stop Marketing. billion. The following is an excerpt of his new whitepaper, 14 Rules for Successful High-Growth Marketing.
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Media, Twitter] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. Social Media Campaign Builders. ” — Social Media Examiner.
  • CONTENTLY  |  MONDAY, MARCH 6, 2017
    [Media, Twitter] Facebook’s Algorithm Is Watching You, and 5 Other Stories We Loved in February
    Here’s what you missed in marketing, media, and tech while you triple-checked every envelope you sent out this month… The Atlantic: The Facebook Algorithm Is Watching You. Twitter and Facebook are new and fertile grounds for bullies to single out and terrorize vulnerable individuals based on their public profiles. Snap Inc.
  • SNAPAPP  |  MONDAY, MARCH 6, 2017
    [Media, Twitter] 35 Quick and Easy Tips to Make Your Daily Marketing Life Better
    Create lists on Twitter to keep your contacts organized while giving you more visibility to people/businesses you’re following closely on in your space. . For example: social media + “become a contributor ”. . You marketers aren’t just busy people – you’re jugglers. The team and I here at SnapApp knew you’d appreciate some shortcuts.
  • CONTENT STANDARD  |  MONDAY, MARCH 6, 2017
    [Media, Twitter] What Do Snap’s AR Glasses Mean for Your Social Strategy?
    For brands building a stronger Snapchat presence —which is a logical step in 2017, given that Snapchat has overtaken Twitter in daily active users and the success of parent company Snap’s recent IPO —then Spectacles content becomes a critical new tool for creating content specific to that platform’s experience.
  • CHIEFMARTECH  |  MONDAY, MARCH 6, 2017
    [Media, Twitter] THE HACKIES: 5 tips and tricks for securing your marketing technology
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Marketing has access to social media accounts that publicly represent the company and those passwords shouldn’t be shared with other departments. This article is a guest post by Chris Spears of Arke Systems.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Media, Twitter] The Beginner's Guide to Small Business Marketing Online
    Why do I need social media accounts? Social media accounts. Social Media Accounts. Social media might seem like it's just a fun platform for people to socialize and connect, but it's actually a powerful business tool. Social Media for Local Businesses. How can I make a website without a developer? What is blogging?
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Media, Twitter] 10 Impressive Examples of Influencer Marketing Campaigns
    The affordable clothing chain tapped social media influencer Meghan Rienks to appear in a series of promotional posts on Instagram, Twitter, and YouTube. Rienks, known for her comedy sketches and lifestyle content, has a formidable following on social media, with over 1.3 That's great news for marketers -- right? Not so fast.
  • CHIEFMARTECH  |  SUNDAY, MARCH 5, 2017
    [Media, Twitter] Why the false dichotomy between adtech and martech is dysfunctional
    Some say adtech is for paid media, while martech is for owned media. Some say adtech earns its revenue from a slice of media spend, while martech earns its revenue from software-as-a-service (SaaS) subscriptions. Quinessential paid media, right? So paid media does not define adtech. Adtech is a subset of martech.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 3, 2017
    [Media, Twitter] How to Run an Effective Employee Advocacy Program on Social Media
    With over 2 billion active social media users , it only makes sense to encourage employees to chime in and share your brand updates with their social networks to increase visibility, share of voice, and exposure. In this blog, I’ll share five steps to building an effective employee advocacy program with social media: 1.
  • CONTENT STANDARD  |  FRIDAY, MARCH 3, 2017
    [Media, Twitter] The Magic of Moving Pictures: Using Gif Images to Expand on Video Content
    The most prevalent space for this currently is social media, where brands can take advantage of widespread support for gifs on the most popular platforms. Image attribution: IHOP (via Twitter). There are a lot of fun gif applications across social media, webpages, and even email. IBM logo attribution: IBM (via Twitter).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 3, 2017
    [Media, Twitter] How to ruin your content by overthinking things
    I was paralyzed on Twitter because I thought I needed to add value on every tweet. Blogging best practices Content Marketing Social Media best practices blogging best practices mark schaefer social media best practicesBy Mark Schaefer. It’s honesty time. I made my students dizzy because of the information overload.
  • CONTENT STANDARD  |  THURSDAY, MARCH 2, 2017
    [Media, Twitter] Should You Hire a Ghostwriter?
    Two great examples are social media and website landing pages: while they may not seem complex, each type of content is closely cultivated, and the stakes are high. This morning, your CMO approached you about creating new content to be published online. You’re supposed to come up with a way to make this work. When Ghostwriting Works.
  • CHIEFMARTECH  |  THURSDAY, MARCH 2, 2017
    [Media, Twitter] THE HACKIES: Conquering Middle Earth with marketing technology
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Anthony Lombardo of Commvault. Like it? Hackies
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Media, Twitter] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    Jill Rowley: Social media is marketing, and that’s really about reach. When I work with sales and talk about social, I never talk about social media. Because really they think of social media as a marketing job. And networks layer on three different things to media. I’m a busy woman,” she says. Beth Comstock.
  • HUBSPOT  |  THURSDAY, MARCH 2, 2017
    [Media, Twitter] Marketing Research to Bookmark for Your Next Blog Post
    Nielsen specializes in consumer media research on topics like TV, internet, social media, and app user behaviors. Whether you write blog posts about social media behavior or report to your team about trends, Nielsen is a great place to start your research. Snapchat Passes Twitter in Daily Usage. 12) Siege Media.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 1, 2017
    [Media, Twitter] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Eric Ramos of BusinessOnline. Like it? Use the Right Success Metrics.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 1, 2017
    [Media, Twitter] Why Every CEO Should Have a Social Media Presence
    This social media trend coupled with millennials being deemed the “future” would suggest that every professional looking to target this group should be on social media; a “no brainer”- right? Of the F500 CEOs, not one has a presence on all 6 major social media platforms. WHY SHOULD I BE ON SOCIAL MEDIA?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 1, 2017
    [Media, Twitter] Make Your Mark: A “Space” Suggestion for KNOWN
    By subscribing to topics like “Social Media Tools” or “Messaging,” you can receive email updates of new, cool products. She can be reached easily through Twitter. By Kiki Schirr, {grow} Contributing Columnist. I loved the entire book, but this chapter in particular got me thinking. Whale.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Media, Twitter] 9 Client Reporting Tools That Will Save Your Agency Time
    Databox enables agencies automate the client reporting process by compiling data from many popular marketing software and services -- including HubSpot Marketing , HubSpot CRM , Google Analytics, Adwords, Facebook ads, Twitter, Linkedin Company Pages and Instagram. You love data. What's worse? 9 Client Marketing Reporting Tools for Agencies.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 28, 2017
    [Media, Twitter] Your Content Strategy Needs a Villain
    Social media platforms have put a new twist on the hero-against-villain dynamic. Through Twitter, brands and brand advocates can build up heroes and tear down villains. Imagine Dorothy skipping down the yellow brick road without worrying about a wicked witch. Imagine Luke Skywalker with no father-figure angst. Or would they?
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Media, Twitter] February Social Media News: Weather on Facebook, SNL on Snapchat & More
    We spend a lot of time on social media sites -- globally, it’s around two hours per day. To help you save time while staying informed, we’re launching a monthly social media news roundup. 10 of the Biggest Social Media News Stories This Month. Here's what uploading looked like in one user's app: Source: Twitter. Snap Inc.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Media, Twitter] The 14 Best Personal Productivity Tools
    Use Cold Turkey to group distracting sites, such as social and news sites, and then block them off for certain time periods.” — Social Media Examiner (Productivity). Showcase reviews: Social Media Examiner (Productivity). Showcase reviews: Social Media Examiner (Tools). Social Media Examiner (Productivity). 1) RescueTime.
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [Media, Twitter] The Silent Marketing Roadblock – Choice
    Reduce Options Everywhere, Even in Social Media. The practice of offering too many choices isn’t limited to products; it’s also prevalent in other areas of marketing, such as social media. For example, most companies offer several different ways to share via social media. As marketers, we present our customers with many choices.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 27, 2017
    [Media, Twitter] Organic vs paid social media: 12 myths vs realities
    Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.
  • ACT-ON  |  MONDAY, FEBRUARY 27, 2017
    [Media, Twitter] What is Brand Marketing?
    They manage analyst and press relations, corporate and internal communications, events, social media, and all the components to brand identity. You can use your marketing automation media library to be the repository for your brand’s logo, website headers, footers and other templates, and other branded assets. And can it be measured?
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 24, 2017
    [Media, Twitter] Movies in Your Customer’s Minds: Video Marketing Trends, Take 10
    Twitter’s in this playground as well, and with live video streaming increasingly proving to be a thing, more and more networks are going to host brand-built movies. Some 2016 Twitter statistics bear this out: videos are six times more likely to be retweeted than photos and three times more likely than GIFs. I won’t do it.
  • RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [Media, Twitter] Top Webinars You Should Watch For Marketing Success in 2017
    According to a 2016 report, 1 in 4 decision makers prefer Facebook when seeking information on a purchasing decision…ranking it ahead of LinkedIn and Twitter. Direct mail offers a strong return on marketing investment with the same ROI as social media (15-17%). That’s exactly what we’ve been doing at Radius these past few weeks.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 23, 2017
    [Media, Twitter] Five levers of relevance for digital authors
    We tend to geek out on things in social media, and will waste hours of our time debating with others on topics of intense interest. In the context of Twitter , this greatly increases cognitive load because the related tweets are separated by other unrelated tweets for other people you follow. I have written a book on this topic.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Media, Twitter] The 26 Best WordPress Plugins
    Sample review: “This convenient feature can save you time when it comes to your social media sharing. Sample review: “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special. On a mobile device, it appears at the bottom of the screen.” — Social Media Examiner.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Media, Twitter] The Stories Behind 5 Social Networks That Never Caught On
    While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. After all, these networks laid the groundwork for the social media giants we use today. From Six Degrees to Snapchat: A Brief History of Social Media. Social Media TOFU1) Friendster.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Media, Twitter] Go Where Your Customers Are – Wise Words from Sweta Patel
    Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. Sure having Facebook, Twitter, and all these social networks is great. For example our company was too focused on big channels like social media, going to Dreamforce, etc., Especially on social media.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 22, 2017
    [Media, Twitter] The crisis of message credibility and impact on brands
    A major contributor to this divisiveness is the growth of “falsehoods” communicated in the news, especially on social media. Social media and its inclusion of “fake news” has become a catalyst for this credibility crisis. Our world is more passionately polarized than ever. Words do matter. There are many expressions (e.g.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 21, 2017
    [Media, Twitter] eSports and the Elusive Millennial Male Audience: A History
    You can see plenty of examples as brands marketing to millennials by posting memes on social media platforms. The first world records on machines such as Donkey Kong or Galaga were set during that time, and media coverage usually featured a mix of bemusement and disbelief that such a trend would last. Welcome to Competitive Gaming.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Media, Twitter] The 21 Best Content Curation Tools
    Expert summary compilations (example: Soulati Media ). Grab content (articles, videos, whatever) from your web browser, email, or a wide range of apps including Twitter, Flipboard and Pulse, and save it in Pocket. …Social Media Walls for Events! Social Media Today. 22: The 32 Best Twitter Marketing Tools. #23:
  • ONALYTICA B2B  |  MONDAY, FEBRUARY 20, 2017
    [Media, Twitter] Competitors want you out, influencers want you in
    Ask them who they regard as influential, from whatever source – who they watch out for in trade publications, who they keep seeing at conventions, who they follow on Twitter, or which blogs they read, who they’re linked to in LinkedIn – or just who they happen to know is a mover or shaker in their field. “We don’t have any competitors.”.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Media, Twitter] Knowledge management in the age of social media
    Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. In other words, the social media world has expanded rapidly in the past few years. Social media trends. In fact, many businesses used their official social media profiles to provide a better customer service.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Media, Twitter] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    Douglas Karr , founder of the MarTech blog, said this data flow could mean “the death of mass media and rise of targeted, personalized marketing experiences through ABM and similar tools. ” 4) Media revolution. People are tired of social media scrutiny and bullying. By Mark Schaefer. 2) Virtual reality. ” Ha!
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Media, Twitter] The Bird's Eye View of Video: New Stats from Twitter [Infographic]
    Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform. So, how can brands take advantage of high levels of video engagement on Twitter?
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Media, Twitter] Social Media 101: Managing your social media presence
    Managing social media can seem overwhelming at times. How do you know you’re taking all the right steps for your business when it comes to social media management? We have a social media sanity check to help take the stress out of social. Does your business have the right social media profiles created? Twitter.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 17, 2017
    [Media, Twitter] Why every business needs a social media business audit
    Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. That’s why you need a social media audit before you put together that next social marketing campaign. Twitter. LinkedIn. Snapchat.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Media, Twitter] How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
    Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. Using Social Media to Attract Talent. Is there a way to turn those discussions into beneficial social media context, something that would help your company grow and attract best talent to your brand? Intrigued? 9) NPR.
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Media, Twitter] 8 Tips for Running Your First Influencer Marketing Campaign
    This post originally appeared on Social Media Week. Just check out the stats : 74 percent of people use social media to decide whether they want to buy something. One of the best ways to do this is to survey your audience and find out what websites they regularly visit, who they follow on Twitter, and so on. percent?
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [Media, Twitter] Promoted Content: 5 Steps to Take Before Launch
    Thanks to the digital age we live in today, it’s very easy for brands to get their messages out via free marketing channels like blogs or social media. On platforms like Outbrain and Taboola, you can distribute your own articles, blog posts, or videos, as well as earned media. Oh, how the times have changed. People share 1.3
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 16, 2017
    [Media, Twitter] Better built than bought – how to build your email marketing list
    Because email marketing, despite lacking the sex appeal of social media and even SEO, is still one of the most effective marketing techniques available. According to Campaign Monitor , email is 6 times more likely to get a clickthrough than is Twitter. Here’s why. First though, why should we even care about email marketing right now?
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 16, 2017
    [Media, Twitter] Machine Learning Is Making SEO Marketing More Human
    So, as I sit here at my desk, delving into research, getting up to speed on SEO marketing tactics, and reading story after story about chatbots, machine learning, artificial intelligence (AI), social media tools, and automation, I really can’t help but daydream—albeit fitfully—about the future. abound. More dystopian fantasies.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Media, Twitter] The 17 Best Project Management Tools
    It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Showcase reviews: SmartBug Media, StoreYa Blog. SmartBug Media. 22: The 32 Best Twitter Marketing Tools. #23: 1) JIRA Software. 2) Basecamp. 3) Voxer.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 15, 2017
    [Media, Twitter] It’s Time to Stop Marketing to “Millennials”
    While an email list or Twitter following of over 75 million may sound nice, it’s a rare enterprise that expects just marketing to millennials will grab and hold the attention of that many people at once. I’ve sacrificed way too much for fluffy conversation, “meh” friendships, and mediocre media. Week after week.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Media, Twitter] Stop. Look. Listen. It’s time for an influencer marketing campaign
    ” Marketers love influence marketing because: Twitter users now trust influencers as much as they trust their friends. Be aware that this area is shifting and developing quickly and that all social media platforms are working on improvements to their dashboards and metrics. By Brooke B. Sellas, {grow} Contributing Columnist.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Media, Twitter] Apply Yourself: 28 Marketing Awards Worth Going For
    According to VisitBriain's website, it reached 300 million people through the agency's Chinese social media channels, and resulted in 1.3 Past Winner of Note: "Building Icons – Colliers International," by Igloo Media. The Effies actually sponsor numerous award program, based on geography and industry, like healthcare or media.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Media, Twitter] 4 Ways That Automation Is Transforming Marketing
    Digital marketing expert Jay Baer said that “social media allows big companies to act small again.” Repetitive marketing tasks are automated, such as: Social media updates and posts. Automating social posts can save more than six hours per week on social media management. Marketing automation: The nuts and bolts. Please share!
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [Media, Twitter] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Lauren Frye of Bizible. Like it? Technical: Planning. Hackies
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Media, Twitter] The future of Twitter is as a protected essential public utility
    This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation. SF: What’s your take on the future of Twitter?
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Media, Twitter] Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]
    For many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. Social Media Business Daily PromoWe’ve got to go where our prospects and customers are -- and for many folks, that's Instagram. Still working on getting started on Instagram? Unsure how to post and schedule great visual content?
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Media, Twitter] The 29 Best Social Media Monitoring Tools
    Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. 9) Mention.
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