• B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Media, Twitter] How to Write for the Web If You Were Born Before 1965
    noticed that for some who were active with computers, software development and the early days of social media would submit documents using all caps, underlined phrases and sentences, and even highlighting words with different colored fonts to emphasize certain points. There is no need to type two character spaces between sentences.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Media, Twitter] How To Use Social Media for Recruiting Young Talent
    Utilizing social media in today’s Internet-driven world gives your company a modern face and voice. By engaging with potential candidates through social media platforms your company will build new relationships and attract young professionals. So how can companies embrace the power of social media to attract young talent?
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Media, Twitter] 72% of People Who Complain on Twitter Expect a Response Within an Hour
    'Turns out people have some pretty high standards when it comes to Twitter response time. We recently came across some survey data from Lithium Technologies that shows just how critical response time is in social media if you''re a brand. 15% would complain about (or shame) the company/brand in social media. Social Media
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Media, Twitter] 9 Pillars for a Killer Content Marketing Strategy
    80% of American Internet users interact with blogs and social media. Your content marketing strategy should be just one layer of your overall marketing campaign, which can include anything from television commercials to ads on social media. If you are focused on a younger crowd, social media may be best. 'Image source.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Media, Twitter] Your Customers Want to Talk to You
    'Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. So I will either go rooting around on your Investor Relations page to find a contact email, or I will head to social media and try to get Seal Team Six to respond. or follow me on Twitter  @bizmkter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Media, Twitter] 5 Reasons LinkedIn Has Lost Its Luster
    Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. Adding to the confusion, many social media experts jumped on endorsements as a way to get someone’s attention.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Media, Twitter] Why You Clicked on That Tweet: The Psychology of Twitter Engagement
    I’ve been monitoring and publishing to HubSpot’s Twitter account for the past couple of months. To help you get your followers to better engage with your brand on Twitter, let''s dive into four essential psychological theories. If you''re here on Twitter, you may be interested in how to write a tweet. Social Media
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Media, Twitter] Facebook Introduces “Buy” Button – What It Means for Your Biz
    ” This new Facebook feature comes on the heels of an announcement from Twitter about three weeks ago, in which they introduced their own “Buy Now” button. Breaking News Social Media advertising Buy Button e-commerce Facebook social network And without ever leaving Facebook. Want more marketing new, tips and advice?
  • HINGE MARKETING  |  TUESDAY, JULY 22, 2014
    [Media, Twitter] Top 5 Lead Generation Tips in Management Consulting
    Review social media (59.9%). Social media. On Twitter or LinkedIn? '“You’re only as good as your last workout” is a common saying among athletes, but the underlying premise is just as applicable to many business development practitioners: you’re only as good as your last contract. Search online (63.2%).
  • VIRALLY BLOG  |  TUESDAY, JULY 22, 2014
    [Media, Twitter] ROI for content marketing
    This is why lots of business owners struggle with social media and content marketing. The visitor has the option to download via LinkedIn, Facebook or Twitter. 'That old debate of Return on investment (ROI) will get applied to everything and anything in business and rightly so. Events
  • BIZNOLOGY  |  TUESDAY, JULY 22, 2014
    [Media, Twitter] Google+ is an antisocial network
    Creating a community based on following, like Twitter, but in a container, like Facebook, where nobody can be friends, just mutual followers– is antisocial. Content Marketing Social Media Marketing Facebook Google Google Plus Linux Meta Network Virtual community YouTube For most, Google+ is an antisocial network. Raymond.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Media, Twitter] 23 Outstanding Social PR Guides
    But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. ” What’s Changed, What Hasn’t in Media Relations by Business2Community. ** 5 STARS.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 22, 2014
    [Media, Twitter] The ROI of Twitter, Explained
    'Twitter is a mystery to many. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. have a friend in The Netherlands who I discovered through Twitter — Kitty Kilian. Twitter is a mystery to many. It’s understandable.
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Media, Twitter] ? 5 Tips for Marketing in a Highly Regulated Industry
    Channels like Google , Twitter , and Facebook also have their own sets of rules for financial organizations. For an example of a recent misfire, check out the CIA’s forays into Twitter. With new social media channels popping up every day, this volatile situation is only going to escalate. For example, tobacco giant R.J. Ed. ).
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Media, Twitter] What Every Managing Partner Needs to Know About Social Media
    'As managing partners of professional services firms, social media is typically not at the top of our priority list. Growing the firm, finding top talent, deepening client relationships, yes… but social media? But as it turns out, social media actually plays an important role in many of the issues that occupy our attention.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 21, 2014
    [Media, Twitter] Straight talk on social media consulting
    'Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. It’s really not about social media. Having a deep love of social media does not make you a social media marketing professional. This career choice is about MARKETING not social media.
  • HUBSPOT  |  SUNDAY, JULY 20, 2014
    [Media, Twitter] Don't Miss Out! Catch Up on This Week's Most Shared Content
    Your title is your blog post''s first impression on a reader, whether it''s getting discovered in social media, search engines, or in a person''s inboxes. New Twitter Dashboard Lets You Measure Performance of Organic Tweets. 'Another summer week just came to a close. Can you believe it? It’s incredible how fast time is flying by.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Media, Twitter] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    The importance of visual content has been highlighted by the evolution of the social media sites marketers use every day to promote their content and brands online. 'When it comes to marketing content, the web is cluttered, and the competition is tough. Luckily, a great way to make your content stand out online is to make it more visual.
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Media, Twitter] 5 Social Media Mistakes You Don’t Want To Make
    'We’ve all made social media faux pas before – a few weeks ago, I accidentally sent a group of friends what I thought was a recipe. m fairly certain my friends will never stop mocking me for this picture, but in the world of social media marketing, mistakes can have much worse consequences. Using social media as a megaphone.
  • HINGE MARKETING  |  THURSDAY, JULY 17, 2014
    [Media, Twitter] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    Increase social media. Ideal for connecting with prospects and sharing the content you produce, social media activity is quickly becoming a necessity for accounting firms. We found that 60% of prospects use social media to check out a service provider. On Twitter or LinkedIn? Conduct research. This is a no-brainer.
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Media, Twitter] How Your Brand Can Avoid These 5 Social Media Mistakes
    Social media envy, anyone? All of these big brands are known for having a spectacular social media presence. But what about the common social media mistakes you don’t often hear about? Sure, it’s great to build your presence on social media channels, but keep in mind they’re not truly yours. 'Oreo. Starbucks. Coca-Cola.
  • VIDYARD  |  THURSDAY, JULY 17, 2014
    [Media, Twitter] How to Maximize Your Webinar Effectiveness With Proven Best Practices
    I’ve always been a fan of HootSuite’s ongoing webinar series: HootSuite holds these webinars on a fairly regular basis, and gives attendees the ability to learn more about social media strategy, with a secondary focus on achieving results with the HootSuite platform. 'Who doesn’t love a good webinar? According to ON24, 5.8
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 17, 2014
    [Media, Twitter] There Are No Emergencies in Marketing
    'Joan is frequently late for lunch, which has a fair bit to do with her busy job managing social media for a large bank. There are a lot of urgent things in social media. “Sorry, had a Code Red on Twitter,” she said. That was before social media. or follow me on Twitter  @bizmkter. ”, I asked.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 17, 2014
    [Media, Twitter] 6 Tips From John Legend To Help Your Strategy “Get Lifted”
    Go for audience-first tactics to support your brand perception and earned media. The conference conversation continues, so stay in the loop on Twitter with the hashtag #Interact14. He spent his days immersed in spreadsheets and his nights recording in the studio with other artists. Here are 7 takeaways from his keynote address: 1.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Media, Twitter] WTF Does Kevin Spacey Know About Content Marketing?
    But the Oscar-winning actor, director, writer, producer is getting quite a bit of media coverage for his views on traditional media and storytelling. 'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Two things that we talk a lot about here. Why Kevin Spacey?
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Media, Twitter] Matt Eichner, DoubleClick Search Director at Google: How to Build a Dialogue with Buyers in Real Time [Podcast]
    'It takes just four hours from its inception on Twitter for a search topic to spike on Google trends. The average online buyer now consults seven unique digital media sources before making a decision about something as simple as breakfast cereal. . Matt holds a MBA from the Harvard Business School and a B.A.
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Media, Twitter] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    The serious questions combined with Fishkin’s honest and knowledgeable responses create a fantastic narrative filled with useful tidbits of advice, information, and insights into inbound marketing practices like SEO, social media, blogging, and content marketing. 'You likely know Rand Fishkin as the cofounder of Moz. Tweet This Quote ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 16, 2014
    [Media, Twitter] Does blogging still matter in 2014?
    Readers used comments to engage with the author, but that role is now dominated by other social media outlets. Most of my discussion happens on Twitter, my personal Promised Land of interaction. Why This Blog Post Went Viral Five unbelievable social media mistakes you may be making right now. Fast forward four years.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Media, Twitter] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    Follow the event discussion on Twitter with the hashtag #Interact14 , and if you’re here at the conference, give us a shout with your favorite lessons learned! 'by Kevin Akeroyd | Tweet this The onus is on us. As a recent Harvard Business Review study noted, 77% of customers currently cite no relationship with a brand.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Media, Twitter] 6 Principles of Persuasion for an Amazing Copy
    One organization that does this extremely well is actually Taco Bell, whose social media content is well-known for being incredibly humorous, irreverent and on-point: Image source. It’s why we flock to thought leaders’ blogs and Twitter feeds. 'What’s the best marketing you’ve ever encountered? campaign. Reciprocity. Social Proof.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 15, 2014
    [Media, Twitter] Business Cards: The Good, the Bad, & the Ugly
    Social media handles. He even used his twitter handle as an added bonus. 'Handing out business cards is essential for networking, building brand-awareness and gaining potential new customers. At VerticalResponse, we consistently attend trade shows all over the country, so we see a lot of business cards. What gives? The Good. Your name.
  • SAZBEAN  |  TUESDAY, JULY 15, 2014
    [Media, Twitter] 5 Tips for Better Twitter Advertising
    Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website. Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Deciding on your goal for your Twitter advertising will help you choose the right type of campaign.
  • HUBSPOT  |  MONDAY, JULY 14, 2014
    [Media, Twitter] New Twitter Dashboard Lets You Measure Performance of Organic Tweets
    On Friday, Twitter rolled out an enhanced tweet activity dashboard , which lets you s ee how many times other users have viewed and engaged with your organic tweets. There''s only one catch: The new tool is only available to Twitter advertisers, Twitter Card publishers, and verified users. How does media perform in your tweets?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Media, Twitter] 25 ideas for your social media network strategy
    'Behind every social media strategy you have to have a content plan and a network plan. focus on Twitter. have 25 ideas for you … all starting with Twitter. Why Twitter? Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back.
  • NUSPARK  |  SUNDAY, JULY 13, 2014
    [Media, Twitter] Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
    Many social media experts say guest blogging is one of the most important ways to build authority for your own brand online. Make sure the blog owner is active on social media sites. First, type in your industry, for example, “social media marketing.” Using the same criteria, try searching Twitter. Getting Started.
  • HUBSPOT  |  SUNDAY, JULY 13, 2014
    [Media, Twitter] What People Read This Week (in Between Watching World Cup Games)
    Among them you''ll find everything from visual content tools, to interview questions and corporate business babble, to social media obsessions and World Cup tweets. The History of Our Social Media Obsession [Infographic]. 'The most socially shared blog posts from this week span a wide variety of topics. Tweet. No Photoshop? Tweet.
  • HUBSPOT  |  SATURDAY, JULY 12, 2014
    [Media, Twitter] Which Brand Won the World Cup?
    Their official sponsorship of the World Cup is a great help, and they’ve done well on social media, with the Brazuca Ball Twitter account racking up nearly 3.2 Adidas has been ‘all in’ on social media and creating engaging content for their audience for years prior to this. Here''s what they had to say.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Media, Twitter] LeBron James Goes to Cleveland. How Did He Announce It This Time?
    While there is no question that coordinating with the SI editorial team and crafting the perfect blog entry took some effort, announcing his move in a single post allowed LeBron to focus more on basketball and less on back and forth with media outlets. This is sad news for Miami Heat fans, but it''s great news for inbound marketers.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 11, 2014
    [Media, Twitter] SIGMA at the PiMA Mid-Year Meeting & Trade Show
    Rather than just speak about omni-channel marketing, we will showcase our own, all-encompassing campaign tailored to the PiMA audience – and deliver real-time communication and engagement via email and social media, and display the accompanying results and analytics using our signature mi-Link data visualization product. Affinity Marketing
  • ENGAGE  |  FRIDAY, JULY 11, 2014
    [Media, Twitter] The Death of the Social Media Guy
    'There was a time long ago when dinosaurs ruled the earth and organizations considered it acceptable to have one person who “got” social media on staff. Social media is easy. Social media is something the intern can do. We know we’ve got to ‘play in the social space,’ so let’s get a social media guy!”.
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Media, Twitter] Capture Customers’ Imagination with Corporate Journalism
    Research shows that consumers believe traditional news media like the Wall Street Journal and CNN. On Twitter or LinkedIn? 'There’s an information overload and you can feel it. There’s too much email, too much advertising, and too many marketing messages. Restaurants have TVs and loud music. And consumers are tuning out.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Media, Twitter] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Set up and optimize your social media accounts. Now that you have your bearings with keywords, blogging, and CTAs, it''s time to focus some more on your social media marketing efforts. Make your social media profiles look good. Are you using the proper image dimensions for social media profiles and posts? Woohoo! Timely.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Media, Twitter] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    Because what works for somebody who is interacting quite a bit on Twitter is going to be different than the person who’s on Tumblr or Vine or something like that. On what social media sites and social media channels are you distributing your content ? Consistently every year we’ve seen LinkedIn, Twitter, Facebook.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Media, Twitter] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    Yes, Google+ doesn’t have as many users as LinkedIn, Twitter, or Facebook, but it does have more than Pinterest and Slideshare, two fast-growing visually-based social networks. B2B Online Marketing Blog Search Engine Optimization Social Media Strategies Google local search social media It Could Have SEO Influence.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 10, 2014
    [Media, Twitter] Measuring that Which is Meaningful to Your Small Industrial Business
    Even better, you can sync the device to your smartphone – and (heaven help us) – push all that personal information to your friends, family, and even colleagues on social media. m constantly seeing updates in my Twitter stream from people I’m following about how they’ve increased the number of followers, their Klout score, etc. 1980).
  • BIZNOLOGY  |  THURSDAY, JULY 10, 2014
    [Media, Twitter] Social media in a polarized world
    That’s true, of course, but 8 years after Twitter was launched, having millions of people communicating mostly via ephemeral snippets of text and images shaped the global communications into a broader, noisier and shallower world. Social media, in its early Web 2.0 Social media urgently needs a bit of João Guimarães Rosa.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Media, Twitter] Content Marketing? Just Deliver Content People Want
    Colin Haas:  “What one emerging media are you most excited about for B2B? If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. But creating and delivering that content isn’t enough. f5823b ;">. Curiosity.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Media, Twitter] How to Please Google in a Post-Hummingbird World
    So the more you can diversify your brand with different digital media assets, the more likely you are to curry favor with the search engines and the searchers. But you should still find ways to incorporate various media assets as a way to appeal to users and search engines. So what does it mean to produce quality content?
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Media, Twitter] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    'Digital marketers love telling businesses across a wide spectrum of verticals that they need to become engaged on social media channels like Facebook, Twitter and Pinterest. If you don’t plan on doing all three of those things—consistently—then it won’t benefit you to invest in social media.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Media, Twitter] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
    You can also choose to create social media posts headers , presentations, or any custom dimensions. Crop your images to dimensions for Twitter, Facebook, or really any size you want. These include infographic templates , SlideShare templates , social media templates , and call-to-action templates. 1) Canva. 2) PlaceIt. Design
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Media, Twitter] Damage Control: 3 Steps to Handling a Company Mishap
    “Odds are, social media may not even be the best means of communication for all of your stakeholder groups,” says Agnes. Determining who to contact and the best ways to reach them before something goes awry is crucial, especially because news has a tendency to spread quickly through social media. There’s no excuse.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Media, Twitter] The History of Our Social Media Obsession [Infographic]
    'Businesses continue to integrate social media into their marketing efforts at an impressive rate and many report that they have used social media to get more brand interactions, contacts, and new customers. Who is using social media? General Social Media. 93% of marketers use social media for business. Twitter.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Media, Twitter] How to Grow Your List with Email Sign up Forms
    When someone visits your company website, blog or one of your social media pages and chooses to sign up for your email list, they’re actively agreeing to receive your content. You should frequently share the link to your email sign up form on social networks like Twitter and LinkedIn and Facebook page. Need a refresher?
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Media, Twitter] How to be a Google+ success
    Step Two : Forego any and all other social media platforms. While people generally like what they see on first blush, they eventually leave the empty austerity of Plus to return to the messy excitement of Facebook, Pinterest, Tumblr, Twitter , and Reddit. Content Marketing Social Media Marketing B.L. Leave them behind. Goodbye
  • MODERN B2B MARKETING  |  TUESDAY, JULY 8, 2014
    [Media, Twitter] The World Cup of Marketing Part 2: Volkswagen vs. Hyundai
    fans are also turning to social media to see what other fans have to say. Social Media. In terms of share of voice on Twitter, Hyundai is currently the clear winner here – at 71%, compared to Volkswagen’s 29%. And if the ratings are any indication, we’re still runnin’ hot – in the U.S. networks to date. Quick Look at the Facts.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 8, 2014
    [Media, Twitter] 20 Stunning Inbound Marketing Statistics
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Social Media. Companies with 51-100 Twitter followers generate 106% more traffic than those with 25 or fewer. Here are 20 to get you inspired.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Media, Twitter] 20 Expert LinkedIn Guides
    Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. ” The Secret Benefit of LinkedIn Endorsements by The Social Media Hat. Want a Job?
  • HUBSPOT  |  SUNDAY, JULY 6, 2014
    [Media, Twitter] Got a Few Minutes? Catch Up on the Posts You Missed This Week
    As we have been doing for the past few weeks, we''ve complied our top socially shared blog posts on Twitter, Facebook, and LinkedIn for this week''s roundup. 10 Quick Tips for Generating Leads From Twitter. Need help generating leads from Twitter? Inbound Marketing Social Media 'For those of us in the U.S., Tweet. Tweet.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 4, 2014
    [Media, Twitter] Advice from a Social Pro: The Best Content to Share on Social [VIDEO]
    'In this episode of “The Magic @ Ball of Social Media,” our video series where experts answer small business social media questions, we sit down with Jessica Gioglio, Social Media Manager at Dunkin’ Brands. Social Media Dunkin'' Brands Facebook Jessica Gioglio pictures pinterest The Power of Visual Storytelling Twitter
  • HUBSPOT  |  FRIDAY, JULY 4, 2014
    [Media, Twitter] 9 Brands That Totally Nailed Their Fourth of July Marketing
    To celebrate, many American businesses have spruced up their websites, emails, and social media posts with patriotic spirit. If you want to enhance your promotional photos for Twitter or Instagram, use photo editing software like Photoshop or even free photo editing apps like Afterlight. Lowes. Happy 4th of July! Vine #loop https://t.co/1UllbqpjVk.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 3, 2014
    [Media, Twitter] Why Marketing Advice for Small Industrial Manufacturers Needs to Change
    Take social media for example. The problem is, they have far bigger fish to fry – and these concerns trump setting up a Twitter account or doing all the other stuff that the marketing industry is insisting They. 'If you want to get me ranting and foaming at the mouth, talk to me about the state of education here in the U.S. Period.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Media, Twitter] Everything You Need to Know to Successfully Live-Tweet Your Event
    And to capitalize on it, many event organizers have figured out they need to assign a person or even a team of people to run social media at their events so it runs smoothly. Are you thinking about live-tweeting and running social media for your company''s event? Assign one person to be in charge of social media for the event.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Media, Twitter] Five companies with a human social media presence
    Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland , or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers. Follow her on her blog , Twitter and Facebook. He (she?)
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Media, Twitter] How to Measure Success in Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Referral traffic is a link from another website (including social media). social media, referrals, direct traffic, organic, etc.). Your Blog.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Media, Twitter] 6 Ways to Make Social Measurable
    'Author: Frank Passantino Today, social media is responsible for driving a huge amount of marketing interactions. Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. Social Media But how can you measure your social marketing ? Campaign Visits. Interactions. Shares.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 2, 2014
    [Media, Twitter] Creeping Me Out — 7 Steps to Handle Social Media Stalkers
    create a lot of content but few posts have generated as much attention as a post I wrote for {grow} detailing my experience with social media stalking: “You’re Creeping Me Out!” The Social Media Club of Lawrence, Kansas, invited me to join their October 2013 meeting via Google+ Hangout to discuss the experiences that inspired my post.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [Media, Twitter] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    The Impact of Social Media on Link Building. Are Pages From Social Media Sites Ranked Differently? The Impact of Social Media on Link Building. Are Pages From Social Media Sites Ranked Differently? In 2014, the question on the impact of Facebook and Twitter activity was asked and answered again, in a different manner.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Media, Twitter] Google+ on its Third Birthday
    It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. No, not even LinkedIn or Twitter. Is G+ Google’s Ellis Island ? No more.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Media, Twitter] The 4 Things Digital Marketers are Missing
    Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO. 'Author: Bill Balderaz Today, the distinction between offline and digital marketing has become practically irrelevant.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Media, Twitter] 10 Quick Tips for Generating Leads From Twitter
    'Twitter isn''t just for getting followers, retweets, and replies -- it''s also a valuable marketing channel for generating qualified leads. But when you’re trying to generate leads on Twitter, your tweets have to be a little different than normal. 1) Allocate time each day to your Twitter tasks. Social Media
  • VERTICAL RESPONSE  |  MONDAY, JUNE 30, 2014
    [Media, Twitter] 8 Components of an Effective Email [GUIDE]
    Social media buttons. Don’t forget to include social media buttons in your email. Notice the Facebook, Twitter and YouTube options near the bottom. 'Every email your business sends has the potential to build relationships and boost sales. VerticalResponse is here to help ensure each email you send is effective. From label.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 30, 2014
    [Media, Twitter] Optimize Twitter to Maximize Real Estate Results
    'Integrating Twitter into your overall social media marketing strategy can be an important element to branding your real estate business online. As NAR statistics continue to show, the Internet and social media play a significant role in the home buying process. Social Media for Real Estate
  • HUBSPOT  |  SUNDAY, JUNE 29, 2014
    [Media, Twitter] Had a Busy June? Catch Up on the 5 Hottest Posts of the Month
    The Recipe for Perfect Social Media Posts [Infographic]. If you want lots of people to engage with your social media posts, you have to optimize your posts for each individual social network. This blog post will teach you optimization tricks to help you make every future social media post count. content creation Social Media
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Media, Twitter] Onward, to Total Immersion!
    Way back in the distant year of 2003, we used to play almost entirely in traditional media. Then social media came along, and things changed again. The reasons were pretty obvious, even in the early stages of businesses using social media and content marketing. 'My next challenge has arrived, and oh what a challenge it will be.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 27, 2014
    [Media, Twitter] Why You Should Rethink That Snarky Social Media Comment
    The commenter latched on to one statement in my blog post, said that I grossly misrepresented Twitter’s value to business and that my post was over three years behind best-in-class marketing. Marketing Soapbox b2b marketing social media Happy, that is, until “the comment.” ” I sure hope not.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Media, Twitter] Future Trends in Content Marketing
    The top 5 B2B marketing content used are social media, articles on websites, enewsletters, blogs, and in-person events. The top 3 social media sites for B2B content marketing are LinkedIn, Twitter, and Facebook. To explain what is to come in content marketing, let’s examine where we are currently. Blurring of Offline and Online.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Media, Twitter] Future Trends in Content Marketing
    The top 5 B2B marketing content used are social media, articles on websites, enewsletters, blogs, and in-person events. The top 3 social media sites for B2B content marketing are LinkedIn, Twitter, and Facebook. To explain what is to come in content marketing, let’s examine where we are currently. Blurring of Offline and Online.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Media, Twitter] Future Trends in Content Marketing
    The top 5 B2B marketing content used are social media, articles on websites, enewsletters, blogs, and in-person events. The top 3 social media sites for B2B content marketing are LinkedIn, Twitter, and Facebook. To explain what is to come in content marketing, let’s examine where we are currently. Blurring of Offline and Online.
  • FATHOM  |  FRIDAY, JUNE 27, 2014
    [Media, Twitter] 6 Steps to Set Your B2B Content on Fire (& Keep it Ablaze)
    If your content speaks to women between ages 30 to 50, and you know you have a large following of this audience on Facebook, why would you spend time and resources promoting it on Twitter? Pour that gasoline (social media) on your fire (content) to make it blaze. Content Marketing b2b content B2B social media Is that enough?
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 27, 2014
    [Media, Twitter] The New Influence of Points and Voting on reddit
    What do Facebook, Twitter, and Pinterest all … Continue Reading. Related Stories How to Use Location Targeting in reddit Advertising Brand Management and Social Media Monitoring Hacks for reddit How to Find Relevant Subreddits for Your Business. Reddit
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 27, 2014
    [Media, Twitter] The World Cup of Marketing Part 1: Nike Vs. Adidas
    The FIFA World Cup is more than a sporting event; it’s a chance for brands to go head to head on our TVs, our mobile devices, and all over social media. In fact, brands are projected to spend upwards of $75 million on official sponsorships, advertising, and social media campaigns around the World Cup. Social Media. sports fans.
  • MARKETING ACTION  |  FRIDAY, JUNE 27, 2014
    [Media, Twitter] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 1
    LAUGHTER] Just to start, you understand that you have a website, you’re a publisher, you may be on social media. And that’s really the opportunity of content marketing and social media: We can share and connect with our customers directly. 'An Act-On Conversation. Atri Chatterjee is Act-On’s Chief Marketing Officer. link].
  • ENGAGE  |  THURSDAY, JUNE 26, 2014
    [Media, Twitter] How to Craft Print Vs. Online Headlines
    Twitter links are briefer than that.  . And, whatever you do, don’t forget about social media. 'What makes a good headline? As you likely know, there’s a difference between writing a headline that works for a print magazine and writing for the web. Each of these elements acts as a single instrument in a kind of visual orchestra.
  • FATHOM  |  THURSDAY, JUNE 26, 2014
    [Media, Twitter] 5 Ways to Share Financial Aid Information via Higher Education Social Media
    Below are five ways to share important financial aid information through a school’s social media channels: 1. According to the Pew Research Internet Project  Twitter use among adults is on the rise, especially for those in the 18-29 age group. Higher Education Social Media education social media financial aid higher education
  • ANNUITAS  |  THURSDAY, JUNE 26, 2014
    [Media, Twitter] Seven Ways to Get The Most Out of Industry Events
    Use Twitter as your event curator -. Monitor the event on your social media platform of choice, or simply go to  Twitter search  and type in the event hashtag. Check the Twitter stream for quotable quotes and discover things to approach the speaker about later at the show. Also, don’t forget the reason you are there.
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Media, Twitter] Skepticism on Gallup’s Gloomy Social Media Assessment
    'A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Gallup asked 18,000 consumers about the influence of social media on their buying decisions. Sixty-two percent said social media has no influence at all.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 26, 2014
    [Media, Twitter] How To Blend B2B SEO Into On-Site Content Development
    As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. Unfortunately, the joke is based on a bit of truth.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 26, 2014
    [Media, Twitter] Off the Grid Serves up Sizzling Content Using Social, Mobile & Email Marketing
    This kind of rapid growth doesn’t happen by accident, but with a carefully orchestrated marketing plan involving social media, a mobile app, email marketing and word of mouth. Take a look at OtG’s Twitter feed. Off the Grid rounds out all their social media efforts with email marketing. All rights reserved.
  • WEBBIQUITY  |  THURSDAY, JUNE 26, 2014
    [Media, Twitter] The Worst Social Media Business Blunders
    From bad grammar to getting visibly frustrated and engaging in flame wars, there are lessons to be learned from the social media faux pas of others. If you were on the fence about hiring a professional social media manager , these might push you over the edge. Here’s to better judgment in social media for the rest of 2014.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 26, 2014
    [Media, Twitter] Tapping into the pulse of social media in Asia
    'As I travel around the world, one of the things I find remarkable is how radically different the use of social media can be in different countries. Perhaps there is no more complex landscape to consider than the use of social media in Asia. Twitter’s secret tools. Be sure to follow Christel and her adventures on Twitter.
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Media, Twitter] 8 Rookie Facebook Mistakes No One Should Still Be Making
    Just because Facebook budgets a bit more space for content than platforms like Twitter doesn''t mean that you need to fill it. In fact, according to research by Buddy Media , posts with 80 characters or less in length have 27% higher engagement rates. Social Media To read more content like this, subscribe to Insiders.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Media, Twitter] The Ultimate Guide to Embedding Social Media Posts on Your Website
    'Whether you use them to add social proof to your content, support content with examples, or extend your social reach, embedding social media posts can add a lot of value to your website. Step 4: Add "tw-align-center" after the words "twitter-tweet." ( You can learn more about this method here.). Social Media Table of Contents.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JUNE 25, 2014
    [Media, Twitter] 4 Ways to Use Data to Determine the Best Time to Cold Call
    However, if that same person is posting on social media about house hunting, searching for houses, and sending off other signals that they are involved in the house hunting discussion, that information, paired with the fact that they got a raise, is a very strong signal that this person is in the market for a house. Timing.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Media, Twitter] 4 Time-Saving Tips for Managing Social Media Overload
    'Social media comes with a to-do list: Post to Facebook, craft an intriguing tweet, snap new pictures for Instagram, find a post to pin – Sound familiar? Social media is a great tool to promote your business and brand, but it can be intimidating and feel time consuming. Take a look at the HootSuite dashboard below.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 25, 2014
    [Media, Twitter] Why CEOs Shouldn’t Trust Marketing
    Animated GIFs on Twitter !! Wow, look at all these brand GIFs on Twitter. Coca-Cola, with their sophisticated measurement infrastructure, concluded that social media buzz doesn’t impact sales. You can find him on Twitter ( @wittlake ) when he isn’t spending time with his three young boys. Or the Tweet.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 25, 2014
    [Media, Twitter] 10 Tips to Master the Art of Writing Micro-Copy for Social
    If an elevator speech needs to be conveyed in the amount of time it takes to get from the first floor to the sixth floor in an elevator, a social media post needs to convey the same idea … before the elevator doors even shut. DO NOT start a Twitter post with an @mention if you want people to see the post. Social Media Marketing
  • LEADERSHIP  |  TUESDAY, JUNE 24, 2014
    [Media, Twitter] Interesting Infographics: Top Social Media Questions that Marketers Want Answered
    'What is your social media plan for the rest of the year? This infographic from Ciceron based on Social Media Examiner’s 2014 Social Media marketing Industry Report lays out what should be in your social media plan plus the burning questions that marketers want answered. Infographics Social Media Facebook?
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Media, Twitter] The Marketing Industry According to Google Autocomplete
    Social Media According to Google Autocomplete. 1) Social media is. 2) Social media is for. 7) Twitter is. 8) Twitter is for. 9) Twitter should. 'You know when you’re so close to another person that they literally finish your sentences for you? Well, Google''s kinda like that person for all of us.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 24, 2014
    [Media, Twitter] How to use Power Editor to Ignite your Facebook Marketing
    Workplaces (Promote your latest Press Release to the Media/Channels/etc). Valentina Escobar-Gonzalez is the founder of Beyond Engagement, Social Media Solutions. You can find her on Twitter , LinkedIn , & Facebook. Valentina Escobar-Gonzalez is the founder of Beyond Engagement, Social Media Solutions. 'By M.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Media, Twitter] How to Take Vacation Without Sabotaging Your Sales Team
    4) Schedule Social Media Updates. It''s important that your social media presence doesn''t suffer in your absence. You can post to Twitter, Facebook, LinkedIn, Google +, and Xing, and you can schedule as many posts as you like throughout the period you''re away. How do we have more of the latter days and less of the former?
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