• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Media, Twitter] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Media, Twitter] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Media, Twitter] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • SAZBEAN  |  MONDAY, JANUARY 26, 2015
    [Media, Twitter] Using Pinterest for Business
    'Its users are more active, its content stays visible longer, and it’s the most used social media network you’re not taking advantage of. Pinterest doesn’t get talked about like Facebook or Twitter but that’s just fine by its users. Signing up your business for Pinterest is not unlike most social media sites.
  • BIZNOLOGY  |  MONDAY, JANUARY 26, 2015
    [Media, Twitter] What the BlackBerry Twitter debacle taught us about social media
    'If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. Through a lack of attention to detail, it became apparent that the company’s social media manager was using their competitors product. That’s right, the phone manufacturer’s Tweet was sent via iPhone.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 26, 2015
    [Media, Twitter] The Psychological Impact of Google Hangouts
    In my last […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Psychological Impact of Google Hangouts by Wade Harman - Maximize Social Business.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Media, Twitter] The Best Marketing Conferences Of 2015
    Social Media Strategies Summits  February 10-12 in Las Vegas, NV. This conference is billed as the leading conference on social media. Social Media Marketing World   in San Diego, CA from March 25-27 also bills itself as “the world’s largest social media conference.” know I missed a few each time.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 26, 2015
    [Media, Twitter] Why Content is Social Media Dietary Fibre
    Last week we looked at the mechanics of getting a social media strategy off the ground by engaging our HR and sales people. Sadly, once you set up your Twitter handles, line up your early evangelists and burn through your favourite content, you’re pretty much back where you started. Content is the fibre of your social media diet.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 25, 2015
    [Media, Twitter] What Marketers Need to Know About the Pinterest Update
    'With a projected valuation by investors at $5 billion, Pinterest, the image and discovery focused social media network, knew it was time to follow in the advertising footsteps of their older social network siblings and compete for marketers’ ad dollars. ” Social Media The 411 on Promoted Pins.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Media, Twitter] New Marketing Automation Options for Small Business in the VEST Report
    The media library supports images, files, articles, and videos (through Vimeo integration); the calendar provides full event management; surveys can change questions based on previous answers and include automated follow-up actions. Supported channels include email, SMS, direct mail, surveys, landing pages, and social media.
  • HINGE MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Media, Twitter] How to Differentiate Content Curation on Social Media
    'Content marketing and curation has become an important tactic for professionals looking to educate and engage clients and prospects on social media. Content sharing on social media is a relatively inexpensive tactic that helps engage clients and prospects with a frequency that is harder to achieve from blogging alone.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Media, Twitter] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    Social Media. “A better way to tell if your social media tactics are successful is to measure converting traffic from social sources. How many people from Twitter clicked-thru and filled out a form, or showed significant engagement (e.g. The truth is these metrics have no affect on your marketing ROI. page views or more)?”
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 23, 2015
    [Media, Twitter] 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today by Jim Belosic - Maximize Social Business. Facebook
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Media, Twitter] 5 Tips for Developing Strong Buyer Personas
    great book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review , he calls these “ Person Personas ” – the emphasis must be on people and not on the sale. Ask questions on Linkedin and Twitter. To create great lead generation campaigns , you start with buyer personas. Amen, Mike.).
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Media, Twitter] What Social Media Can and Can’t Do by @davekerpen
    'Find New Customers is now a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.). Amen, Dave.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Media, Twitter] Great webinar for Tampa area dentists and chropractors on 1/27 at 2:00pm ET
    You will not want to miss this webinar by Likeable Local , Social Media Marketing Software to make YOU more Successful. All dentists are active on social media such as Twitter and Facebook, but most results are limited. One dentist had only 3 followers on Twitter. Sign up here right now: [link]. What do you think?
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Media, Twitter] 17 Stats You Should Know About Visual Content Marketing in 2015
    'Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. Let''s begin by examining a few statistics that demonstrate the impact visual content has on social media reach and engagement.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Media, Twitter] The State of Marketing Technology in Asia
    Follow David on Twitter @ketchum. TV advertising is still dominant in Asia, but marketers are increasingly trying to attribute lead generation and sales to customer personas and behaviours, rather than simply to response rates in specific media. The marketing technology wave has not yet broken in Asia, but it is coming.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Media, Twitter] 8 Steps To A More Effective B2B Content Marketing Program
    Twitter Lists / Saved Hashtag Searches. For each core content marketing asset developed, consideration should be made for: Third party and social media publishing platforms for distribution. Contact information created or obtained (from publishers and social media connections for example). 'There is no escaping it.
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Media, Twitter] How Brands Use Social Media to Enhance the Customer Experience
    'Social media is no longer optional for businesses wishing to grow and compete in their industry. survey published by eMarketer last October found that 88 percent of companies with 100-plus employees currently utilize social media for marketing purposes. Social media gives companies the opportunity to show they care.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 22, 2015
    [Media, Twitter] Using Facebook For Email Marketing
    In this article we’ll talk about why your […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Using Facebook For Email Marketing by Amy Hall - Maximize Social Business. Email Marketing
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 22, 2015
    [Media, Twitter] Traditional vs. Digital: The Super Bowl Ad Grey Space
    Yet, with the advent of digital media and the shift toward hyper personalized marketing, does it still make sense to mass market? Marketo recently co-hosted a Twitter Chat with our friends at Advertising Week to find out where marketers stand on the value of today’s (incredibly expensive) Super Bowl commercials.
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Media, Twitter] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    Every marketer should be familiar with social media and provide evidence of this on their resume. However, they should be familiar with the most critical channels for business: LinkedIn, Facebook, Twitter, Pinterest, Google Plus, and perhaps Instagram, depending on the industry you’re in. resume that’s more than two pages long.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 22, 2015
    [Media, Twitter] What’s Your Content Cadence?
    Brooke Ballard is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and co-host of @ReadySetPodcast. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. 'By Brooke Ballard, {grow} Contributing Columnist I’m going to be 100% honest here.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 21, 2015
    [Media, Twitter] The Anatomy Of A Great SlideShare Deck
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Anatomy Of A Great SlideShare Deck by Ann Smarty - Maximize Social Business. 'Creating the perfect SlideShare slide is more than a skill, it is an art. Comments Wow, there''s a lot here Ann.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Media, Twitter] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    'To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. Social media has transformed how people interact with each other. Social media is always changing and improving.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Media, Twitter] Where Is Content Headed?
    TV, Search Engines, Facebook, Twitter, Instagram – none of these destinations are nearly as interesting as the content that flows across them. Some will go so far as to create entire divisions like Red Bull Media House that even seek to turn a profit from their content. 'Marketing (As We Know It) Is Doomed! So just go order it!).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 21, 2015
    [Media, Twitter] 14 Data Visualization Tools to Tell Better Stories with Numbers
    Follow Rob on Twitter: @RobPetersen Illustration (c) businessesgrow.com The post 14 Data Visualization Tools to Tell Better Stories with Numbers appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Social Media Tools visual communication data visualization data visualization tools infographic tools MAPPING.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 21, 2015
    [Media, Twitter] How to Know Which Hashtags to Use in Your Social Media Posts
    It will, in social media lingo, increase “the reach” of your tweet. Plus, Twitter’s own tweet study backs this up. According to Twitter , “Tweets with hashtags (the # symbol, immediately followed by the subject or keyword related to the Tweet) can increase engagement almost 100% (2x) for individuals and 50% (1.5x) for brands.”.
  • HINGE MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Media, Twitter] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    He consistently hosts executive roundtables, gives keynotes, and has been featured on top-name media shows, including NPR’s Talk of the Nation, CBS News Radio, the Associated Press’ Radio Network’s Business Minute, and the Taking Care of Business show on WMAL. Andrew Sherman is a partner at Jones Day , in Washington, D.C.,
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Media, Twitter] 12 Noteworthy Examples of B2B Companies on Instagram
    'Instagram is a social media platform unlike any other. While other social media platforms (e.g.: Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. It embodies a unique element: storytelling. Microsoft. Followers: 35.8k.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 20, 2015
    [Media, Twitter] How to Garner Sweet Success on Instagram
    'Facebook and Twitter are no longer the bread and butter of the social media world. Instagram is quickly climbing the food chain as a social media marketing tool. As with any social media channel, you want a variety of content. Hashtags aren’t specific to Twitter, you should use hashtags in your Instagram posts too.
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Media, Twitter] 28 (of the) Best LinkedIn Marketing Guides of 2014
    How to Use LinkedIn Publisher to Get More Visibility by Social Media Examiner. Social media expert Neal Schaffer  explains the main features, including headings, formatting, quotes, links, and visuals. How to Maximize Your LinkedIn Publishing Exposure by Social Media Examiner. Image credit: Cox Business. Kevin J.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Media, Twitter] The state of the nation on SEO, content strategy and earned media
    few years ago social media was small and quiet. In combination with planned content, we’re also going to monitor social media, we’re going to monitor engagement metrics, to see if there are insights that will surface. few years ago social media was small and quiet. Lee is the go-to-guy for digital marketing trends.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 19, 2015
    [Media, Twitter] This is the week that was: Changing face of social
    Well you are in luck, as this week HubSpot put together 20 of the best (and most secret) Facebook, Twitter, LinkedIn and Pinterest features you didn’t know existed - all of which could give a real boost to your social media presence. 'The Earnest weekly round up. Ever wondered how to save links for later on Facebook? Well worth a look.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 19, 2015
    [Media, Twitter] 5 Social Media Pitfalls Non-Profits Should Avoid
    To help guide you through the ever-changing platform of social media, we’ve put together this list of pitfalls for non-profits to avoid. Autism Speaks is using Twitter to promote 25% off a Look.com purchase for a $1 donation to the non-profit. Social media pages that aren’t updated frequently allows followers to forget.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [Media, Twitter] The Pyramid of Relationships with Social Media Influencers
    Starting with the centrepiece: The Pyramid of Influence in Social Media, corresponding to the five levels of Maslow’s […] Author information Raymond Morin Raymond Morin contributes a monthly column on Social Media Influence. Social Media Influence
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Media, Twitter] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    'As a student of marketing and social media, I am always looking for the best examples of content out there. More than just a video, The ALS “Ice Bucket Challenge” is one of the most successful social media campaigns of all time. Here is a compilation of the best slideshares, videos, vines and more from the past year.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 19, 2015
    [Media, Twitter] Six Ideas for Getting Your Social Media Off the Ground
    Patty didn’t get that memo and her new focus is getting the company to lurch forward into social media any way she can. She’s got a great plan in place with a social media policy and guidelines and training, which will be respectively too dense to read, forgotten entirely and ignored. or follow me on Twitter @bizmarkter.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [Media, Twitter] Where Should You Focus Your Social Media Efforts in 2015?
    began blogging on Maximize Social Business in 2014 with my 6 social media trends to watch evolve post. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Social Media Marketing 'Welcome to 2015.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Media, Twitter] 12 Ideas to Ignite Your Content NOW
    When I help businesses with their social media strategy, half of them do not have social sharing buttons on their website – even very large companies! When your customers share positive opinions and experiences on social media, it increases your credibility among potential customers in a way you, as a business, can never accomplish alone.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 16, 2015
    [Media, Twitter] Building Engagement on Twitter is as Easy as 1-2-3
    'Twitter is a fast-moving social network that can connect you with thousands of potential customers, or people who could help spread your message. However, engagement, which is vital to your success on Twitter, doesn’t occur naturally. Then, look up the twitter handle of the content creator or business. Voila! Engagement.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 16, 2015
    [Media, Twitter] How the Hospitality Industry Can Leverage LinkedIn in 2015
    Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Social Media for Hospitality Thanks for.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Media, Twitter] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
    'Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there''s no big announcement. To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. Twitter. Check ''em out.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 15, 2015
    [Media, Twitter] Recapping 2014 in Content Marketing
    There are data scientists, product scientists, one social media scientist, but not a single content marketing scientist (whew). Feel free to connect with me on Twitter or LinkedIn if you want to chat. 'We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014?
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 15, 2015
    [Media, Twitter] Launch a Legal Customer Rewards Program on Social Media
    As brands promote these programs on social media, they may introduce new legal wrinkles into the programs. Myriad laws impact […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Social Media and the Law
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Media, Twitter] How To Plan And Build A Successful Content Marketing Strategy
    Balance Paid, Owned, Earned Media. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. ” ~ IDC.
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Media, Twitter] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    TACTIC 2: Social Media Marketing. Like it or lump it, social media plays an important role in the lead-gen process. 80% of marketers say social media efforts have increased website traffic, and 66% say it’s measurably increased lead generation. Social Media Examiner, May 2014). But attraction has to start somewhere.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 15, 2015
    [Media, Twitter] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
    There’s Path , Twitter , or even…real life. Find Kerry on  Google+  and  Twitter. Six considerations Beyond Content Shock: The defining trend of 2015 is content ignition A story of Internet haters, trolls and malcontents When social media marketing doesn’t work How Do You Start Over After Building a Successful Blog? Maybe.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Media, Twitter] 15 Important Ways to Use Case Studies in Your Marketing
    marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles. 7) Post about case studies on social media. Update your cover image on Twitter/Facebook showing a happy customer. Okay, so you know case studies work.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Media, Twitter] The Art of Advanced B2B Email Marketing: Email Rendering
    Use media queries in emails to instruct the email client to use different CSS styles depending on the display characteristics of a device. On Twitter or LinkedIn? 'We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing. Mail, which does not automatically display images.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 14, 2015
    [Media, Twitter] The Content Creation Manual for Marketers (Part Two): Your Audience & Imagery
    We can get a good idea of why visuals are so important by examining the three […] Author information Justice Mitchell This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. 'Your Audience & Imagery The old adage of “a picture is worth a thousand words” is more true than ever before.
  • VIDYARD  |  WEDNESDAY, JANUARY 14, 2015
    [Media, Twitter] Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
    Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. Learn more at www.bvp.com and follow us on Twitter @BessemerVP. Media Contact: Brad Hem. The Play Button is the Most Compelling Call-to-Action on the Web. About Vidyard.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Media, Twitter] Everybody Writes — My Interview With Ann Handley
    One that included not just content marketing , but social media , and personal branding , and change management, and more…and the rest is history. Also read it if you’re looking to improve what you say (and how you say it) across all your content assets – including emails, Twitter, Facebook, blogging, and so on. You’re right.
  • HINGE MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Media, Twitter] The Road to Revenue, Part 4: How to Start Marketing your Expertise
    Is it being shared on social media? On Twitter or LinkedIn? 'We’ve discussed how professional services buyers are turning to the Internet for expertise , why business development insights (or expertise) are so critical to their firms , and how content marketing can help you share your knowledge and generate leads. Can you tell?
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Media, Twitter] 9 Essential Email Inbox Filters for Marketers
    7) Filter social media emails. Most folks get tons of notification emails from Twitter, Facebook, LinkedIn, YouTube, etc. Actions : apply "Social Media" label, skip inbox, and mark as read if appropriate. That may be slightly exaggerated, but you get the point: email is hard to keep up with. What Is Proper Email Management?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Media, Twitter] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
    EIU: Three years ago we had mobile, we had social media and we had a tremendous amount of data, so I’m not sure how that’s a change. EIU: You can’t sell a myth in an age where everybody sees everything—where social media makes communication completely transparent. And to that I say amen. Let’s go out to 2020.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Media, Twitter] You’re doing a terrible job with search and social
    Social Media is an Afterthought. Everyone has social media profiles but very few companies have internalized that Google is checking your social media pulse every day. They may well be sharing content on their social media platforms but it’s generally spotty and lazy. You’ve a Chequered Past. Want some proof?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Media, Twitter] 10 of the Most Successful B2B Blog Post Themes
    2.) “Best of” Social Media Lists. Why this theme is effective : Data shows that 84% of B2B marketers use social media in some form. However, from our experience, some manage their social media presence better than others. Examples: 12 Examples of B2B Companies Managing Impactful Twitter Profiles. Enjoy!
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 13, 2015
    [Media, Twitter] 4 Ways to Add More Personality to Your PR & Social Media
    When it comes to PR and social media if you find yourself using the same old tactics and your results keep decreasing, it’s a sign that […]. This monthly Social Media and Media Relations column is contributed by Maggie Patterson. Twitter | Facebook | Google+ | LinkedIn |. Media Relations Author information.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 13, 2015
    [Media, Twitter] Top 10 Guests on Marketing Made Simple TV
    They are all on Twitter too, Guy Kawasaki,  Mantra: I empower people. million Twitter followers and he followers @fearlesscomp on Twitter, Beth Comstock , Chief Marketing Officer of General Electric, What is interesting about Beth, besides being such a nice looking and smart woman is how I booked her as a guest. https://www.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Media, Twitter] 19 More Outstanding Social Media Marketing Guides
    'While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Twitter between 1:00 and 3:00 p.m.).
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Media, Twitter] Spur Your Social Results: Customize Images in Canva
    'What does it take to get better results on Twitter? Twitter posts that include pictures are twice as likely to be shared. Very often social media managers and marketers are creating content on the fly, in real time. suggest starting with the social media format when testing out the platform. Improve your images!
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Media, Twitter] Spur Your Social Results: Customize Images in Canva
    'What does it take to get better results on Twitter? Twitter posts that include pictures are twice as likely to be shared. Very often social media managers and marketers are creating content on the fly, in real time. suggest starting with the social media format when testing out the platform. Improve your image!
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Media, Twitter] What It Takes to Optimize Your Brand’s Organic Search Visibility
    Around the same time, we also started hearing about Schema.org and rich snippets, and the Knowledge Graph, and “semantic search”, and “entity search”, and the SEO impact of social media marketing, and how Content Was King… suddenly, and seemingly all at once, SEO wasn’t simple at all anymore. 'When did SEO become so complicated? Page Speed.
  • BLOG MY CALLS  |  MONDAY, JANUARY 12, 2015
    [Media, Twitter] Repurposing Old School Material Into Your Modern Marketing Strategy
    4.Radio Ad Copy into Social Media Updates. Snippets of the concise and persuasive copy used to construct radio ads can be repurposed to accompany social media updates. Content from these radio spots can be especially potent for creating engaging twitter posts. Press Release into a Blog Post. 2.Print Ads into Landing Page Copy.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [Media, Twitter] How To Build A Culture of Content
    Teaching others how to write, how to share on social media, and how to build their personal brands. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Marketing at many B2B brands emerged out of the sales team’s need for more leads.
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Media, Twitter] 10 Reasons why you should have an active business blog
    To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Your blog is a perfect landing page for social media posts. That makes a perfect blog post.
  • SAZBEAN  |  MONDAY, JANUARY 12, 2015
    [Media, Twitter] How to Know if Social Media Efforts are Paying Off
    'Maybe because it’s still relatively new or maybe it’s because it’s intangible, but for whatever the reason, many businesses are still skeptical of the positive affects of running a strong social media campaign. Some social media websites, like Facebook, include analytics functions built into the user experience.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 12, 2015
    [Media, Twitter] Marketing Lessons from one of the Greatest Stories in Human History – Apollo 13
    Follow me personally, the Fearless Competitor on Twitter at @fearlesscomp  or follow Find New Customers on  Facebook or Google Plus too. routine flight to the moon turned into a worldwide emergency. With the command module dying fast, the three astronauts survived in the Lunar Excursion Module (LEM), which became their lifeboat.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Media, Twitter] How to Blog Consistently Without Burning Out
    don''t have time to check RSS feeds: I use my trusted Twitter list to deliver industry news right to me as it happens. I''ve set up a separate Cyfe dashboard full of widgets monitoring all sorts of search results: Twitter search results for my favorite hashtags, Google Plus search results, Google Alerts, etc. Here are mine.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 12, 2015
    [Media, Twitter] Social Media is Not the Telex Machine
    Apparently it was an early form of Twitter only with more characters and an important sounding noise. Dolores may be gone but her spirit lives on in the tiresome battle over who “owns” social media in the corporate world. Folks, nobody owns social media any more than they own email. Best steer clear.”.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 12, 2015
    [Media, Twitter] How Content Curation Can Drive Traffic
    Over the last 18 months we have seen content curation evolving…perhaps maturing to the point where, in 2015, it will […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Social Media Traffic Generation
  • MARKETING CRAFTMANSHIP  |  SATURDAY, JANUARY 10, 2015
    [Media, Twitter] Hedge Fund Marketing: From Oxymoron to Best Practices
    This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 9, 2015
    [Media, Twitter] Pinterest Releases Promoted Pins to All
    'Small businesses now have new social media advertising opportunities to try out in the New Year. Pinterest found that while in beta, the Promoted Pins performed just as well, if not sometimes better than organic pins, achieving a 30% bump in earned media (free impressions) for businesses. business as of January 1, 2015. If so, why?
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 9, 2015
    [Media, Twitter] Top Tools to Create Stunning Social Media Graphics
    'Are you using graphics in your social media posts? While you might have shied away from image creation in the past, new tools have emerged putting […] Author information Rebekah Radice This monthly Visual Social Media Marketing post is contributed by Rebekah Radice. Visual Social Media Marketing
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 9, 2015
    [Media, Twitter] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    'Jeff Ogden of Find New Customers is an award-winning marketing expert who was recently named one of the Top 50 Marketing Thought Leaders over the age of 50 by Brand Quarterly magazine, which was all over Twitter by @fionavesey and @kenthuffman. Winning this award was a great honor and they gave me this cool image to share with you.
  • WRITTENT  |  FRIDAY, JANUARY 9, 2015
    [Media, Twitter] 11 Tweet Writing Tips for a Quick Start [+Examples]
    Does it ever feel like you’re struggling to gain any traction on Twitter? With over  6,000 Tweets published each second, Twitter has a well-earned reputation of being something of a noisy network. Social media scientist Dan Zarrella’s research confirms that action-inspired Tweets with more adverbs and verbs perform better.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 8, 2015
    [Media, Twitter] Social Media For B2B Explained
    'Many B2B marketers are still weary of the social media world. However, the savvy B2B marketers know that although social media may not be their biggest “money maker”, it is crucial for brand awareness and thought leadership. The Right Way to Use Social Media. Follow these tactics to create a successful social media presence.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 8, 2015
    [Media, Twitter] The Top 10 Best of Everything in 2015
    hope you enjoy it and I invite you to follow me on Twitter at @fearlesscomp , because I’m known as the Fearless Competitor, which was given to me by sales expert Jill Konrath many years ago. We love to read your comments (No SPAM please) and we appreciate those who share with their friends on social media too. The best airline.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Media, Twitter] Infinite Scrolling: What to Consider Before Implementing It on Your Site
    'If you''ve ever used Twitter, Pinterest, or searched for images in Google, you''ve probably seen infinite scrolling in action. Social media networks have played a big role in popularizing infinite scrolling as well. This is a big reason why websites that focus on images, like social media networks, do so well with infinite scroll.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Media, Twitter] How to Monitor Social Media in Only 10 Minutes a Day [Free Ebook]
    'If you’re a social media manager, salesperson, customer support rep, or executive, you’ve likely experienced social media overload or exhaustion. But there’s one big problem here … social media never sleeps! And 72% of people who complain on Twitter expect a response within an hour. Social Media Daily
  • VIDYARD  |  THURSDAY, JANUARY 8, 2015
    [Media, Twitter] 6 Influencers, 8 Blogs, and 10 Books on Video Marketing You’d Be Cray Cray Not to Follow
    David Murdico : David is the Executive Creative Director and Managing Partner at Supercool Creative, a digital creative agency specializing in big ideas, social media marketing, interactive and online video production. We Love David On: Twitter @DavidMurdico. We love Tyler on: Twitter @TylerLessard. You do! Jump on it!
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Media, Twitter] 11 Underdog Brands That Differentiated Themselves From the Competition
    In fact, if a brand that succeeds in reaching its audience with content provided on social media, email, ads, and other media, this alone can differentiate them from other larger brands in their industry that miss the mark. The Quest Nutrition Twitter community is also abuzz with consumers sharing their love for Quest products.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Media, Twitter] Paid Advertising for Professional Services: How to Track Results and Measure ROI
    Social media is a growing platform for advertising, with its ability to target users based on demographics, preferences, and geography. YouTube, Facebook, and Twitter each contain opportunities for targeting prospects as well. For example, readers of a magazine may see a firm’s print ad and contact the firm. Where ads are placed.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 7, 2015
    [Media, Twitter] Survey Reveals The Best Tone of Voice to Take with Customers
    Tone is especially important for businesses that use email or social media to offer customer support. Some use email or respond to messages on social media to troubleshoot problems and offer support or solutions. 'Have you ever read an email, Facebook message or a tweet and had a hard time interpreting the tone? Casual or formal?
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 7, 2015
    [Media, Twitter] Nonprofit Content Marketing, Storytelling & Social Media
    CFRE contributes a monthly column on Social Media and Nonprofits. Claire Axelrad | Twitter | Google+ | LinkedIn | Nonprofit Content Marketing, Storytelling & Social Media by Claire Axelrad - Maximize Social Business. Social Media and Nonprofits That would be sad, because it’s eminently avoidable.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Media, Twitter] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    Using Rich Media To Convert Random Readers. DataSift is a platform that ‘sifts’ through all of the grains of sand that make up our social media conversations. They skim what’s going on every second on Facebook, Twitter, WordPress, etc. How can I work toward overcoming the biggest online marketing challenges? percent).
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Media, Twitter] What to Cut From Your Marketing in 2015
    Do they spend more time on Facebook and some obscure industry forums, but not so much Twitter? This year, think about dropping your Twitter account and investing the time you would have spent on Twitter on Facebook, that obscure industry forum, or a new platform instead. Social Media Design Daily So, what should you cut?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Media, Twitter] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    User-generated content won’t only be relegated to the realm of social media. There will be an enormous, brand-led shift in media ownership.  “Soon, many of the top media sites in the world will be brand-owned,” says Doug Kessler ( @ dougkessler ), Creative Director and Co-Founder of B2B agency Velocity. ” 11.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Media, Twitter] How Do You Start Over After Building a Successful Blog?
    Social Media Explorer started in September of 2007 as a place for me to blather on about this new-ish marketing channel. An example: Certainly, I’m honored that these people would think so highly of my content they’d automatically share it, but the post referenced in these auto-Tweets on Social Media Explorer isn’t even written by me.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Media, Twitter] 5 Essential Insights You Can Uncover Using Twitter Analytics
    'When it launched last year , Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for users. And since then, Twitter has continued to make upgrades to the tool, most recently by adding analytics access in its mobile app. Call that my Twitter Analytics wish list for Santa.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Media, Twitter] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    'Pew Research raised a lot of eyebrows earlier this year when they announced Pinterest had become more popular than Twitter. PEW pulled their data nearly a year ago now, so it’s actually bee 12 months that Pinterest has been more popular than Twitter. Connect your Pinterest account to your Facebook, Twitter and Google+ accounts.
  • FATHOM  |  TUESDAY, JANUARY 6, 2015
    [Media, Twitter] Using Social Media Analysis for a Competitive Advantage
    'You’re analyzing and measuring your own efforts on social media, but what about your competitors? Measure engagement rates for all your social networks, or at least Facebook or Twitter. Measure the volume of online conversation—Facebook, Twitter, Google+, YouTube, blogs, forums, news, etc.—that Engagement. Share of Voice.
  • HINGE MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Media, Twitter] 4 New Year’s Resolutions for Your A/E/C Marketing Plan
    Research shows LinkedIn is the number one social media platform for professional services firms, making it even more important to maintain than your Facebook or Twitter profiles. Our research has shown that 60% of buyers check out professional service firms on social media before buying, so an up-to-date profile isessential.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Media, Twitter] B2B Sales and Marketing Trends for 2015
    Trend 2: Social media is getting tougher. The social sites that used to be mostly promotion-free (LinkedIn, Facebook, Twitter) are now inundated with paid promotion. Just as with past “hot media” like direct mail, email and online banner ads, when advertiser activity goes up, response rates go down.
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Media, Twitter] 27 (of the) Best Social PR Guides and Tips of 2014
    'In few professions has the emergence of social media been such a double-edged sword as public relations. On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications.
  • MARKETING ACTION  |  TUESDAY, JANUARY 6, 2015
    [Media, Twitter] Why Social Selling is Like Dating: How to Find a Relationship that Works
    Using Social Media. Social media has evolved into a paradise for buyers and sellers. Social media provides many different ways to get the conversation started. Speaking of starting up social relationships, I’d love to connect with you, so join me on LinkedIn and Twitter. Think about it. On Being Selective.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 6, 2015
    [Media, Twitter] What will replace Facebook? Six considerations
    Research shows that even Millennials are diversifying their social media use but not leaving Facebook entirely. We don’t need another Twitter. Research shows that even Millennials are diversifying their social media use but not leaving Facebook entirely. We don''t need another Twitter. What will replace Facebook?
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 5, 2015
    [Media, Twitter] The Nasty Habit of Smoking by Jeff Ogden of Find New Customers
    'The award-winning marketing expert, Jeff Ogden , President of Find New Customers ,(follow Jeff on Twitter at @fearlesscomp , like over 6,400 people do.) We love comments (not SPAM please) and those who share on social media, especially Rebecca in Sweden who shares everything for me on Google Plus. per pack, and not the $5.63 per pack.
<< 1 2 3 ... 100 101 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...