• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Media, Twitter] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. to social media marketing. media marketing.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Media, Twitter] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Media, Twitter] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 28, 2014
    [Media, Twitter] Market Basket Boycott Has a Happy Ending
    What a great business story from a marketing, PR, and social media perspective! So while I was glued to the Twitter hashtag stream, I was becoming more and more perplexed about why the bigger marketing outlets weren’t picking up the story. The social media implications alone could fill a dozen or more blog posts.
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Media, Twitter] Why marketing is more important than sales
    On twitter or facebook? So if you provide any kind of marketing, digital or social media services now is the time to provide essential business strategy and support to your clients and become a key part of their leadership team. 'Touchy subject this one, but one i feel compelled to address. Where is the hiring done? LinkedIn? Events
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 28, 2014
    [Media, Twitter] Are You Committing Content and Social Media Sabotage?
    Sure, I could copy and paste the URL of the post into my various social accounts, but I’d also have to log into Twitter, Facebook and my email individually to do so – which is also more difficult and time consuming to do on a mobile phone. The post Are You Committing Content and Social Media Sabotage? ” I thought.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 28, 2014
    [Media, Twitter] 10 Expert Tips On How To Achieve Content Marketing ROI
    Julie Fleischer, Director, Data + Content + Media at Kraft Foods . Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Each ebook contains insights from 10 experts. Pawan Deshpande, CEO at Curata .
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Media, Twitter] Twitter Rolls Out Tweet Performance Analytics to All Users
    'Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. You can choose from three options: Timeline activity, Followers, or Twitter Cards. Twitter Cards.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 27, 2014
    [Media, Twitter] Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]
    What started as an invitation-only “field test” spawned millions of users desperate for the next big thing in social media. Three long years later, and there is finally tangible proof that concludes that Google Plus, for all the hoopla it aroused, and the subsequent drop-off that it experienced, is the social media of the future.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Media, Twitter] The Best Marketing TV show is coming back – sooner or later
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! love to read your comments and I appreciate those who share on social media. You can follow me on Twitter Follow @fearlesscomp. //. 'My TV Show is definitely coming back, but I don’t know when. Hey Tampa/St. What do you think?
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Media, Twitter] The Best Career Advice We've Ever Gotten
    He gave me an opportunity to run paid ads on Twitter, and when I hesitated, he told me to say yes even though I had no idea how to run paid ads on Twitter. Katie Burke, Director of Media & Analyst Relations. It makes perfect sense -- if you make people''s lives easier, they''ll want to work with you. sorry, boss). Do better.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Media, Twitter] The Facebook Other Folder and the Strangers Who Love Me There
    Find Kerry on  Google+  and  Twitter.  . Related Stories Creeping Me Out — 7 Steps to Handle Social Media Stalkers Social Media and the Stock Market: A Lesson in Global Manipulation Everyone Hates Comment Spam, So Why Are We Drowning In it? 'By Kerry Gorgone, {grow} Contributing Columnist. will hope to hear from you.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Media, Twitter] How To Chop Up Your Webinar Content
    Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. Social Media. You should start promoting your webinar, and any related blog posts, across owned social media channels at least two weeks before the event. Social Media. Blog Posts.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Media, Twitter] Being Active on Social Media does NOT make you a Marketing Company!
    On the vast majority of websites I found invitations to follow them on social media sites like Twitter, LinkedIn and Facebook – but no content, landing pages or offers which smart marketing firms have. Just being active on Twitter, Facebook, LinkedIn and the like does NOT make you a savvy marketing company.
  • BIZNOLOGY  |  TUESDAY, AUGUST 26, 2014
    [Media, Twitter] The ALS Ice Bucket Challenge is the perfect meme
    'I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially amongst the PR, marketing, social media, advertising and nonprofit world. The challenge has less to do with raising money — which it has done in space to the tune of $79.7 The tertiary effect was the money. Pride — Look at me!
  • LEADERSHIP  |  TUESDAY, AUGUST 26, 2014
    [Media, Twitter] CMO Spotlight: Judith Sim, CMO, Oracle Corp.
    In fact, the less you try to sell through social media, the more chance you have to be part of positive social conversations surrounding your brand. The most important function that social media has in integrated marketing today is the power to put you in touch with buyers anytime, anywhere; but they want to make that choice.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Media, Twitter] Where do you begin in Content Marketing? Answer: Know your Buyers
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Many were on social mediaTwitter, Facebook, LinkedIn, etc., You can follow me on Twitter at @fearlesscomp. 'Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden).
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Media, Twitter] Why You Need an Editorial Calendar for Social
    If you tweet 10 times a day in your first month on Twitter, and then don’t make a peep for days, you lose credibility. Social Media Regardless of which category your company falls into, an editorial calendar is what you need. But why should you even bother with an editorial calendar for social? It serves as a system of record.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Media, Twitter] How to Meet an Event Speaker Without Making a Fool of Yourself
    DO: Let them know on Twitter you''d like to chat. tried this with Dunkin'' Donuts PR & Social Media Manager Jessica Gioglio : @lkolo25 would love to! Here''s an example of what you could write: Hi Mandy, I really enjoyed your talk on social media in higher education this morning. Let''s grab a drink later! How easy was that?
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Media, Twitter] 10 lessons on Walmart’s social media strategy
    Walmart also has a big social media presence. 210,000+ Twitter Followers on  @Walmarthub  (one of 7 Twitter handles). Here are 10 lessons on Walmart’s social media strategy for every business. HAVE A PURPOSE FOR EACH SOCIAL NETWORK: Walmart’s role for Twitter is to ask very basic questions of its users: “What’s happening?”
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Media, Twitter] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    'If you''re running experiments and optimizing your presence on social media, it''s easy to get stuck in the weeds. To get out of that rut, it''s helpful to look at larger social media trends and get inspired to try new things in your social media and content strategies. Twitter. The social media giant accounted for 2.18
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 25, 2014
    [Media, Twitter] Six Great (and brief) B2B Reads for Labour Day
    or follow me on Twitter @bizmkter. Awesome Ideas Content Marketing Metrics & Measures Social Media B2B marketing bizmarketer content marketing corporate overlords Elizabeth Williams great links Keebler Elves linkedin social media Thus begins another academic year. The Knights Who Say…. Plus there’s a video. Got channel?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 22, 2014
    [Media, Twitter] 5 Marketing Lessons Learned from marketing Find New Customers
    Mix Your Media. You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Email Marketing , Fearless Competitor , Find New Customers , lead generation , Management best practices , Sales Leads. Stop Selling. You need sales but you must first earn trust.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Media, Twitter] A Brief History of Marketing Technology (and Social Media Marketing)
    The creation of social media led to social marketing. The world of social media marketing exploded. These include Twitter, Instagram, Pinterest and – for professionals – LinkedIn. In the last few years, we have seen a further evolution of social media marketing, one in which both B2Bs and B2Cs play an active role.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Media, Twitter] 10 Blogs to Bookmark: Social Marketing Edition
    Social Media Examiner. The Rundown:  Social Media Examiner claims to be the “world’s largest social media magazine” — and by all appearances, they aren’t lying. Check it Out:  Social Media Examiner. Mashable’s “Social Media” Section. Social Media Explorer.
  • SAZBEAN  |  WEDNESDAY, AUGUST 20, 2014
    [Media, Twitter] Data Visualization: the Way of the Future, or Just a Trend?
    In 2012 Column Five Media and business intelligence company DOMO worked together on an infographic that illustrates the rate at which data is created in one minute online. You can follow him on Twitter @NickARojas. 'With so much data being created in today’s world, it can be a tremendous task to organize and understand it.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 20, 2014
    [Media, Twitter] 5 Small Businesses Excelling on Social
    'When it comes to social media, it often seems that large businesses get all the buzz, with high-profile marketing campaigns and monumental budgets. Here’s a look at five SMBS we found to be excelling on social media. Twitter. ” Davis uses her own personal Twitter account to draw people to her Facebook page.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 20, 2014
    [Media, Twitter] B2B Companies Use Twitter for Customer Support No Matter Their Size
    Now, customers take to Twitter even before they call you. And things are only going to get worse if your B2B company isn’t on Twitter. B2B Startups Need One Twitter Touchpoint To Rule Them All. Twitter provides companies the opportunity to engage with customers and answer questions coming in from different locations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Media, Twitter] 3 Steps to Building a Better B2B Target Account List
    You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. Related Stories Social Media Explained. 'By Eric Wittlake, {grow} Contributing Columnist. Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Sadly, the answer is usually no.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Media, Twitter] 6 Ingenious Microsites You Could Play With All Day
    BoltHouse Farms created the site to show people how many social media conversations were happening about healthy foods versus unhealthy foods. To do this, they collected food porn hashtags and tracked the kinds of foods we share on social media, then pit the healthy stuff, like #grapes, against the unhealthy stuff, like #icecream.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 19, 2014
    [Media, Twitter] How Data Can Be a Competitive Weapon in Your Content Marketing
    Follow Dennis on Twitter @dshiao. Which link do you click in your Twitter feed? ” This was a successful content marketing campaign for us: we created a wealth of content that generated awareness, inbound traffic, mentions on social media and earned media coverage. We’re competing for YOUR attention.
  • ENGAGE  |  TUESDAY, AUGUST 19, 2014
    [Media, Twitter] In a Data-Driven World, What Is Highly Effective in Social Media?
    For Twitter, some say use 100 characters of the 140 limit. If it’s to drive traffic from a social channel to your website, try posting on Twitter with only 100 characters, which allows you to include an image or a link. Then check: how much traffic did Twitter drive to your website from those posts. Eastern time.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Media, Twitter] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Klout is a website and mobile app that uses social media analytics to rank the online influence of its users via the "Klout Score," which is a value between 1 and 100 -- the closer you are to 100, the more influential you are. Your outreach score is measured by the your retweets, replies to, and mentions of others on Twitter. BuzzSumo.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Media, Twitter] 8 Reasons Your B2B Website Is Ready For A Redesign!
    8) You Have No Social Media Presence: In this day and age you need to hop aboard the Social Media networking train if for no other reason than to establish credibility. 'By Dawn Gadless  | Business Development Director. At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Media, Twitter] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Just sign in with LinkedIn and Twitter and all pertinent information about your prospect will be available on the right. 'As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. Streak - A CRM in Your Inbox.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Media, Twitter] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    'How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! 2) What is the approximate percentage of Twitter users who have created an account but have never sent a Tweet? d) social media ads. b) Twitter. a) Twitter.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 18, 2014
    [Media, Twitter] Florida gets its own BtoB demand generation agency – Find New Customers
    Social Media. You can follow me on Twitter at @fearlesscomp. Filed under: B2B demand generation , B2B lead generation , Fearless Competitor , Find New Customers , Simple lead generation , Social Media. B2B demand generation B2B lead generation Fearless Competitor Find New Customers Simple lead generation Social Media
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 18, 2014
    [Media, Twitter] 7 Content Marketing Lessons From Red Bull Media House
    They have created a totally separate division of the company focused on making amazing content, Red Bull Media House , with the goal of becoming a profitable enterprise on its own. And the brand is frequently cited by content marketers as the shining example of what it means to think and act like a media company. How about you?
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 18, 2014
    [Media, Twitter] A Fundamental Guide to Email and Social Media Marketing for Non-Profits
    Fortunately, email and social media marketing are great ways to spread the word about your organization. “Email and social media marketing is easy and inexpensive,” says Jill Bastian, our Community Education and Training manager. Social media marketing is free. Here are six social media topics to post.
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Media, Twitter] Full-Service Technology Vendors: Marketing Automation Support and More
    Social media marketing. One team to consult when you want to launch a social media campaign. You can read more of Lauren’s work at osscube.com/blog or follow her on Twitter @LaurEKatz. 'It’s a new world out there, and the traditional office is a thing of the past. Web design and development. Email marketing. B2B Marketin
  • WRITTENT  |  FRIDAY, AUGUST 15, 2014
    [Media, Twitter] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
    Blogging is in many ways even more difficult to increase penetration than typical social media campaigns, if such a situation is possible, but not all hope is lost. Through email, newsletters, and social media, bloggers can dramatically increase their brand recognition  as people begin to see you more regularly. Connect with Others.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Media, Twitter] The 12 Types of People You’ll Meet at a Conference
    Chances are, they have a lot of connections on social media and have connected to attendees through the conference hashtag ahead of time. You’ll find this person all over social media before you even arrive at the conference. Should you be networking to make connections with smart people? Check out the list below to find out.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 15, 2014
    [Media, Twitter] The Role of Webinars in the Sales and Marketing Process
    From within the webcast, viewers should be able to open and close information panels, access social media, respond to polls/surveys, view complementary resources, and network with other participants. Decision-makers use social media to discover, share and discuss information. Identify sales-ready leads. Engaging Buyers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Media, Twitter] 10 Questions to ask in a B2B Content Marketing Questionnaire
    What are some of the leading social media resources in the industry? Value to B2B content marketers : Much like keeping a pulse on industry happenings with help from leading publications, social media can be a great place to not only learn more, but also become involved to increase the reach and engagement of content. Final Thoughts.
  • FATHOM  |  THURSDAY, AUGUST 14, 2014
    [Media, Twitter] How to Benchmark Your Hospital on Social Media
    'Social media measurement is one of the universal struggles in social media marketing, and particularly in healthcare social media marketing. To answer these questions, we analyzed the social media presences of the Top 15 Health Systems, as determined by Truven Health Analytics.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 14, 2014
    [Media, Twitter] How Changing Sales is Impacting Your Business (without your knowledge)
    It’s also important to touch people multiple times using multiple media: direct mail, phone calls, email, and videos. You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , Demand Generation , Find New Customers , Sales 2.0 , sales funnel , Sales Leads. No sales pitches. Vendor.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 14, 2014
    [Media, Twitter] #ProspectingChat: Sales Enablement Goals and Best Practices
    'Today, we will be hosting our third #ProspectingChat on AG Saleswork''s Twitter account. Here are some details about today''s Twitter Chat: Date: Thursday, August 28, 2014 Time: 1:30 PM EST / 10:30 PM PST Hashtag: #ProspectingChat Topic: Sales Enablement. Today we’ll focus on the struggle to define sales enablement practices.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 14, 2014
    [Media, Twitter] Social Media and the Stock Market: A Lesson in Global Manipulation
    Yet shockingly, the corporate and financial worlds have not yet grasped this aspect of social media. What happens when a company’s social reputation is left in the hands of a social media platform that can actually influence the emotional state of over a billion people? Social Media & the Stock Market. Read on. Read on.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Media, Twitter] Re-Imagine the Future with Social Leaders #SocBiz25 #SocBiz
    Much as I describe the evolving role of TV advertising in my essay, the IBM campaign only begins there, but the conversation continues on other online platforms like YouTube , Twitter ( #IBMer ), and employee blogs, just to name a few. Please check out @SocialEmployee media buzz! But what might that future look like?
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Media, Twitter] How to Promote Your Content Using Paid, Earned & Owned Media
    The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. Media Relations. These result when media outlets invite company executives with a very specific expertise to write for them. Brands using this tactic pay to publish articles on other websites or media outlets.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 13, 2014
    [Media, Twitter] Don’t Ignore These 10 Financial Services Marketing Trends
    Meanwhile, digital channels and data sources such as web analytics and social media continue to grow at an explosive rate, creating new integration challenges and adding complexity to connecting to and managing both online and offline content. Social Media Marketing will mature. Customer Engagement is not a passing fad. 
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Media, Twitter] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
    You can also use marketing automation on social by creating targeted lists of important contacts to monitor on social media and setting up email alerts for when one of those contacts mentions you (or a specified keyword) on Twitter. 'The following is an excerpt from our new guide, Inbound Marketing MythBusters. Email is dead. BUSTED].
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Media, Twitter] Top 6 Essential SEO Elements for Marketers New to SEO
    Then, pair the content you create with social media and youll be able to get more eyes on your resources. Social media paired with content marketing will also help with the next strategy we are going to discuss: link-building. Targeted, Relevant, and Rich Content That Is Updated Frequently. Easier said than done. Start there.
  • BIZNOLOGY  |  TUESDAY, AUGUST 12, 2014
    [Media, Twitter] Are anonymous communities most authentic?
    Reddit , Twitter, most message boards, and even Facebook (if you’re smart) allow anonymity. Facebook, Twitter, Reddit, Google+, Tumblr, and an infinity of forums and apps churned in response toRobin Williams’ suicide. '“A s long as the roots of relationship are not severed, all is well. Maybe. Goaded? Bullied.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 12, 2014
    [Media, Twitter] The Time for Twitter is NOW
    'Are you using Twitter for your business? Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform: Twitter has momentum. Twitter shined during the World Cup, owning the online conversation for the planet’s biggest sporting event. Christel Quek of Twitter.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Media, Twitter] Nurturing Cold Social Leads is a Lot Like Online Dating
    never imagined that my depth of experience in the world of online dating would actually prove useful in my current career as a digital and social media marketer, but it has. Social media has done for businesses what online dating did for singles. Social Media Marketing 'I hate to admit it, but I know a lot about online dating.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 11, 2014
    [Media, Twitter] The Revenge of the Content Monster
    The writers and designers had left it for the bright lights of Twitter and self-published daily newsfeeds. or follow me on Twitter @bizmkter. 'I think it is fair to say that marketers have unleashed some pretty horrible things on the world over the years. Its time, I believe, we added content to that list. Content is a monster.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 11, 2014
    [Media, Twitter] How Big Data is Driving Business Growth
    'Editor’s Note: Today’s Post comes courtesy of Daniel Newman , the President of Broadsuite , a company dedicated to helping companies be found, seen and heard online by tying together paid, owner and earned media to drive. In the technology community, data has become likened to oil as the next great natural resource.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 11, 2014
    [Media, Twitter] A guide to free and easy influencer research tools
    asked the administrator what constituted an “influencer” by their definition and the woman told me “number of Twitter followers.” was embarassed for this Fortune 500 company that equates Twitter followers with influence. This reflects the effort I put into building an authentic Twitter audience. Klout.
  • HUBSPOT  |  SUNDAY, AUGUST 10, 2014
    [Media, Twitter] The Week's Best Content About Content
    Data-Backed Twitter Tips You Should Know. Blogging Social Media 'When it comes to promoting content and expanding a company''s reach, lots of shares is one of those metrics that every marketer wants to achieve. The more shares you get, the more traffic you get, the more leads you get. and so on and so forth. Tweet. Tweet. Tweet. Tweet.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 8, 2014
    [Media, Twitter] Advice from a Social Pro: Is Twitter a Viable Small Biz Social Network? [VIDEO]
    'In this episode of “The Magic @ Ball of Social Media,” we sit down with Zena Weist, Strategy Director at Level Five Solutions. Weist shares her perspective on the viability of using Twitter as a small business. The post Advice from a Social Pro: Is Twitter a Viable Small Biz Social Network? All rights reserved.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 8, 2014
    [Media, Twitter] Facebook Mistakes Your Real Estate Brokerage is Making
    Related Stories Optimize Twitter to Maximize Real Estate Results How Real Estate Brokers Build Meaningful Social Media Connections 3 Keys to Creating Real Estate Customer Loyalty Through Social Media. Social Media for Real Estate 'Facebook mistakes. Your real estate brokerage has made them.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Media, Twitter] You���re Taking These Marketing Maxims Way Too Literally
    Long before there was Google and blogging, we had media properties called newspapers and magazines. And I’m not saying you shouldn’t experiment with different media in an attempt to appeal to more prospects who have a great variety of media consumption preferences. 'I’m guessing I read 500 headlines each day.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 8, 2014
    [Media, Twitter] Monetizing blog comments: Why your blog is economic gold
    If you want to know what people are saying about your posts, you have to scan Facebook and Twitter and Google+ and everywhere else a conversation can be had. ” Twitter and Facebook do not have reliable audience reach because people may come by for a content snack but may not form active community. Thank you. Theyre not.
  • LEADERSHIP  |  THURSDAY, AUGUST 7, 2014
    [Media, Twitter] Interesting Infographics: Enhance Your Twitter Strategy With These New Stats
    'Have you ever wondered how many times companies receive Twitter mentions on a daily basis? These significant questions and more are answered by the media monitoring company Mention , which created the infographic titled, “5 Surprising Figures You Need To Know To Improve Your Twitter Strategy.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Media, Twitter] Optimize Your LinkedIn Profile With These 10 Key Elements
    Social Media Marketer Andrew McCarthy wrote a nice post highlighting mistakes people make when adding in their LinkedIn profile. Just make sure if you’re planning to use LinkedIn as any part of your outreach programs, don’t use this: I’d also recommend using a consistent profile photo across social media platforms.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 7, 2014
    [Media, Twitter] 5 Tips to Get Social with Your Customer Service
    'Today, people want, love and expect businesses to have an active social media presence. If you’re not using social media to assist your customer service needs, or if you’re looking to make improvements, here are 5 tips to get your social customer service off the ground. Create a dedicated social channel on Twitter.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Media, Twitter] 5 Ways to Redefine and Retell your Brand’s Story
    This type of website design optimizes your site for media devices such as tablets and smartphones, so users can easily access your website from any device. Instead of tackling every social media platform, focus your efforts on three platforms. Be sure your email has buttons that link directly to your social media accounts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 7, 2014
    [Media, Twitter] How to Build a Super Tribe using Google+
    If Twitter enabled coffee shop conversations, then Google+ is the new town square. For a more detailed description of this process, check out my post at Social Media Examiner. If Twitter enabled coffee shop conversations, then Google+ is the new town square. 'By Martin Shervington, {grow} Community Member. Get Started.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Media, Twitter] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    6) 6 Ways to Supply a Social Boost to Demand Generation - This slide show will teach you how to integrate your social media campaigns with effective demand gen strategies. 13) Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. Source: Social Media Examiner ). 11) U.S.
  • SYNECORE  |  WEDNESDAY, AUGUST 6, 2014
    [Media, Twitter] 4 Simple Ways To Get Started on Your Branding Strategy
    You can develop your brand image through many aspects of your business starting with your website, but expanding all areas of your digital and non-digital presence including social media platforms and print materials. Optimize for Social Media. 'Good branding is essential for every business, no matter how big or small. Be Consistent.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Media, Twitter] Marketing Automation: How to Choose the Right Software for Your Firm
    Be sure to include all of the technology solutions that marketing automation software will need to integrate with, such as your website CMS, CRM system, social media profiles, and webinar tools. On Twitter or LinkedIn? Let’s get started. Preparing for Research and Evaluation. Rather, it will only magnify your problems.
  • NUSPARK  |  WEDNESDAY, AUGUST 6, 2014
    [Media, Twitter] Social Selling for Lead Generation: 9 Tips to Optimize Your Efforts
    However, simply logging onto a social media platform and expecting magic to happen will not suffice. Join Twitter. Undoubtedly, LinkedIn and Twitter are the most effective social networks. Based on the study by  B2BMarketing.net , 74% of B2B marketers have a regularly updated LinkedIn profile and 73% are active on Twitter.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Media, Twitter] 5 Data-Backed Twitter Tips You Should Know
    'To actually grow your business with Twitter, it''s not enough to merely tweet for the sake of tweeting -- you''ve also got to measure your efforts, and analyze them to see your performance. Below are five takeaways I''ve found from analyzing HubSpot''s Twitter account. Data-Backed Twitter Tips to Try. Twitter
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 5, 2014
    [Media, Twitter] How to Become a Pinterest Warrior
    Although you may have made excellent written content a part of your marketing strategy , it’s important to remember that there is more to social media than just writing a great post or article. After all, we’re talking about a network which offers traffic that is more likely to drive sales than either Facebook or Twitter.
  • WEBBIQUITY  |  TUESDAY, AUGUST 5, 2014
    [Media, Twitter] 5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level
    If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? 1) Improve Multimedia With Twitter Cards. Follow him on Twitter @LM_Strain.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 5, 2014
    [Media, Twitter] 10 Fun and Interesting Presentation Ideas
    recently rolled out a brand new speech on the future of social media. Here is a two-minute video clip of my recent speech on the Future of Social Media at a conference in Minneapolis. recently rolled out a brand new speech on the future of social media. Local color. Getting over the nerves. Here’s a secret. Laugh? Laugh?
  • ENGAGE  |  MONDAY, AUGUST 4, 2014
    [Media, Twitter] Staying Ahead of the Content Curve
    DiMasi said she closely monitors the media her kids are consuming, how they’re consuming it, and what, exactly, they’re Instagramming that day. Image: Content Council Twitter It was a great event, full of interesting presentations on the future of content marketing. The roundtable featured several industry influencers. Keeping Ahead.
  • EMAGAZINE B2B BLOG  |  MONDAY, AUGUST 4, 2014
    [Media, Twitter] Social Media Referral Traffic Tactics
    Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. Social Media 'By Hannah Beacham. Not Forgotten.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Media, Twitter] How to Avoid Becoming a Marketing Fossil
    Now, consumers are talking about your brand on social media in real time, whether you’re participating or not, and every customer service interaction on Facebook or Twitter comes with an audience of potential buyers. 1) Always Be Measuring. Just 36% (!!) Not sure what to measure or where to start? 3) Rethink Your Org Chart.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 4, 2014
    [Media, Twitter] Recycling: Good for the Environment and Your Marketing
    The channels that most marketers use to share their content consist of: Major social media outlets (Facebook, Twitter, LinkedIn, and Google+). 'If you have great content, why not reuse it? Often people think that once content has been created and shared, that’s it, time to move on to the new piece of marketing content. The Answer.
  • BIZNOLOGY  |  MONDAY, AUGUST 4, 2014
    [Media, Twitter] Maximize your social media marketing with Twitter’s new analytics
    'For years, Twitter has been a very tricky platform to measure marketing ROI on. Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. Not a Twitter advertiser? With Twitter’s new analytics, you can do that more than ever before! No more!
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Media, Twitter] Lead Generation: It’s all about building relationships
    So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. Here’s a transcript of that discussion: Steve Girshik : My guest today is Brian Carroll. Brian: Yeah.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 3, 2014
    [Media, Twitter] 5 Social Media Tips to Enhance Engagement
    Follow Helen on Twitter @HNesterenko. You’ve written some outstanding, compelling content and you’re ready to post it to your social media platforms. It's pretty easy to screw up your social media strategy. Nothing sparkles on social media like awesome visuals. Social Media Congrats! Then what?
  • HUBSPOT  |  SUNDAY, AUGUST 3, 2014
    [Media, Twitter] This Week's Top Content: 4 Must-Read Posts on Marketing Optimization
    Last week, it seemed as though various aspects of using Twitter for marketing was the hot topic. So take a few minutes to catch up on what you''ve missed this week and learn how you can optimize your blog posts, your website, and your Twitter account. Social Media This week, the most popular topic was optimization. Tweet. Tweet.
  • HINGE MARKETING  |  FRIDAY, AUGUST 1, 2014
    [Media, Twitter] 5 Ways Your Professional Services Firm Can Start Using Online Video Today
    You can then share the finished video across social media channels including Instagram, Twitter, YouTube, Facebook and Pinterest. This B2B marketer brings together a few thought leaders in the space and encourages viewers to submit questions through G+ and Twitter using the #DellHangout hashtag. On Twitter or LinkedIn?
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Media, Twitter] Facebook, OkCupid, and the Ethics of Online Social Experiments
    In response to the subsequent media outcry about Facebook''s test, OkCupid co-founder Christian Rudder came out with a viral post on their company blog, saying not only does OkCupid conduct online experiments, but also does everyone -- and it''s completely normal. Or Twitter. We''re All Part of These Experiments. area business owner.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Media, Twitter] How to Consistently Keep Up With the Latest Social Media Trends
    'There''s so much going on with social media it''s hard to keep up. That being said, being on the forefront of social media changes isn''t impossible either. So here are a few suggestions on ways you can do just that -- even by using social media itself! 1) Create a stream on Twitter with popular hashtags. social media!
  • HINGE MARKETING  |  THURSDAY, JULY 31, 2014
    [Media, Twitter] Does Social Media Help You Meet Your Bottom Line?
    'Between Facebook, LinkedIn, Twitter, Google+, and Pinterest, most marketing directors would agree that maintaining a strong social media presence has become a time consuming endeavor. According to Social Media Examiner, the majority of marketers devote 6 or more hours to social media each week. On Twitter or LinkedIn?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Media, Twitter] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Twitter Counter  for network history.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 31, 2014
    [Media, Twitter] Guest Blogging is (Really) Dead! 4 Things to Do Instead
    Share your post on social media and get creative. By now you have a pretty good handle on Facebook and Twitter, but have you branched out to Google+ yet? Well, in January of this year, Matt Cutts, Head of Webspam at Google, put a dagger in the heart of guest bloggers, calling it, “ the decay and fall of guest blogging for SEO.
  • PWB MARKETING BLOG  |  THURSDAY, JULY 31, 2014
    [Media, Twitter] Internet Trolls
    'Clients often ask me “How do I deal with negative comments across social media?” This post will share some ideas for managing such comments for your social media strategy and peace of mind. It starts with having a social media plan of attack – Create a social media policy for your company.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Media, Twitter] The Definitive Guide to Awkward LinkedIn Networking
    Twitter is for sharing. Social Media 'Even though "network" is in the name, I don''t think of most social networks as actual networking sites. For me, Facebook is for friends. Pinterest is for inspiration. YouTube is for videos. But LinkedIn? That''s the one social network that I actually use for networking. Pretty disconcerting.
  • FATHOM  |  WEDNESDAY, JULY 30, 2014
    [Media, Twitter] Exciting Healthcare Technology Requires Innovative Digital Marketing
    This approachability, through social media, apps, and technology helps give the allusion of 24/7 availability and an authoritative omnipresence. Even cooler, Octovis can listen to a doctor’s interaction with their patient and input the data it recorded into the appropriate databases while blocking feared distractions like texting and Twitter.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Media, Twitter] Does Customer Service Actually Work on Twitter? 5 Brands That Do It Well
    'Today, people expect a lot of brands on social media -- studies have shown that 42% of consumers expect a response within one hour when they contact a brand on social media. The good news is, companies that are successfully using social media for customer service are reaping the benefits. Social Media
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Media, Twitter] 7 Skills To Look For When Hiring A Content Marketing Strategist
    And with the shift away from paid promotion, through attempts at earned social media and into “owned” media approaches that require content marketing strategists, the demand for content marketing skills is far exceeding the supply. 'Content marketing is hot! Skills To Look For When Hiring A Content Marketing Strategist.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 30, 2014
    [Media, Twitter] Supercharge Your Sales and Marketing Vocabulary
    Whether you want your prospect to sign up for a free trial of your product, subscribe to a monthly newsletter or follow your social media accounts, it boils down to the weight of your words. Follow him on Twitter There’s no denying that the persuasive power of certain words can increase conversion rates and shift a buyer’s behavior.
  • VIDYARD  |  WEDNESDAY, JULY 30, 2014
    [Media, Twitter] 5 Handy Content Tools to Add to Your Collection
    You can use Trello’s boards to manage broad concepts relevant to a larger marketing campaign and use the cards for more detailed data, such as the specifics of your social media plan. Category: Social Media Management. Evernote. Category: Organization & Productivity. Bonus, it works perfectly as a content marketing tool. Trello.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Media, Twitter] 7 Silly Hashtag Mistakes No One Should Make
    'Hashtags were initially introduced to Twitter to make it easier for users to keep track of certain types of content on Twitter and find the people and topics most relevant to their interests. 2) You’re only promoting hashtags on Twitter. What other Twitter hashtag mistakes have you come across? Social Media
  • BIZNOLOGY  |  TUESDAY, JULY 29, 2014
    [Media, Twitter] Google+ is an island of misfit toys
    They will have evolved past the short-form passive engagement and play encouraged by social networks like Pinterest, Facebook, or Twitter and into a much deeper, longer-form, and intellectually profound collaboration. But Chris,” you say, “you’re the most persistent, prolific, and committed social media devotee that I know.” get it.
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