• VIDYARD  |  THURSDAY, MAY 5, 2016
    [Media, Twitter] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. Media Contact: Brad Hem. Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities.
  • HINGE MARKETING  |  THURSDAY, MAY 5, 2016
    [Media, Twitter] The Basics of Building Visibility in Your Area of Expertise
    Or you can conduct an indirect assessment of online search results, citation indexes, Twitter followers, and the like. You can also check indirect sources, such as social media shares or inbound links. Media kits. We can think of these folks as “invisible experts.”. Nor is technical expertise on its own sufficient. Be specific.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 5, 2016
    [Media, Twitter] How to Leverage Psychology for Influencer Marketing
    Author: Lillian Podlog It doesn’t matter if Bradley Cooper hasn’t used a stapler in his life; if he endorses your stapler on social media, you’ll likely see a spike in your website traffic and sales. Case Social media is essentially a series of dinner parties. Every person’s social media feed is a dinner party that they host.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Media, Twitter] Snapchat engagement and other myths
    attended a panel discussion featuring Snapchat stars at Social Media Marketing World and here was an off-hand comment from that panel that should have sent a chill through the room: “My followers on Snapchat have been increasing a lot, but my engagement hasn’t.” But is that true? Engagement happens in the quietest places.
  • HUBSPOT  |  THURSDAY, MAY 5, 2016
    [Media, Twitter] 6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)
    Hamilton College sets a great example for brands looking to standardize their email writing styles -- their Email Style Guide includes directions on everything from acceptable fonts and colors to imagery usage. 5) Social Media Profiles: Apple's On-Brand Support Account. How to Fix It. Trouble is, this can be bad news for brands.
  • BUZZSUMO  |  WEDNESDAY, MAY 4, 2016
    [Media, Twitter] 10 Ways to Boost Your B2B Content Shares
    Most shares of B2B blog posts take place on Twitter and that network is the primary focus for most B2B blogs. Look beyond Twitter to Facebook and LinkedIn as places to promote specific content. Twitter. Twitter. Twitter. Twitter is the primary sharing network for popular B2B blogs. Twitter. Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 4, 2016
    [Media, Twitter] Audio Content Made Easy: Fantastic Apps for Podcasting
    Find Kerry on  Twitter. Related Stories It’s time for you to start a podcast Five unusual podcasting tips from the trenches Are you ready for the mega-shift from social media to private media? My New Love: Zencastr (Desktop, Podcasts Social Media Tools kerry gorgone podcasting podcasting tips
  • MADISONLOGIC B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Media, Twitter] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. to social media marketing. media marketing.
  • THIRD AND TWO B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Media, Twitter] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    friend or Twitter follower calls customer service. press releases, select art work, buy media and. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. acquisition.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Media, Twitter] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • MADISONLOGIC B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Media, Twitter] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Media, Twitter] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Media, Twitter] Does Your Content Need a Permanent Home?
    In this case, the goal is to develop more of a flowing output that spans the customer journey, which makes an owned media property more practical. 2. In June of 2015, mobile accounted for two out of every three minutes spent consuming digital media in the U.S., Are you B2B or B2C? If your brand is B2C, you may not need your own blog.
  • BIZNOLOGY  |  TUESDAY, MAY 3, 2016
    [Media, Twitter] Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire
    I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your Twitter following as rigorously as you would a prize Bonsai. Pluto plan, which offers everything but for only one Twitter account. ManageFlitter. Simple.
  • BRANDPOINT  |  TUESDAY, MAY 3, 2016
    [Media, Twitter] 3 Ways to Encourage Employees and Co-Workers to Share Your Content
    That means employees wield a great deal of influence, especially when it comes to your social media audience. Social media is a place where people like to share things that make them feel proud. If you’re sharing on Twitter and they have an account, tag them in it. Are you ready to become your organization’s social media expert?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Media, Twitter] Are you ready for the mega-shift from social media to private media?
    Social media won’t go away (Facebook isn’t dead!), but it may become less important to certain groups as this trend toward more intimate conversation rises. The world is transitioning from public social media to private media. The rise of private media. The rise of private media. 98 percent. 98 percent.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Media, Twitter] Best Branded Content of April: The VR Wave is Here
    The media usually depicts college admissions as a  Hunger Games-style  battle among ruthless teenagers. Mark Skwarek, a professor in the university’s Integrated Digital Media Program, developed the device and experience, which allowed students to control a “Lunabot” as it paroles the rocky, red terrain. Photo via GE.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Media, Twitter] 11 Helpful Resources for Improving Your Business Skills
    10) Twitter Lists. If you want to just see the content from your favorite Twitter users separate from everyone else, you can create a Twitter list or stream. Learn how to create a Twitter list and add specific users to it here. There's a lot of crap out there on Twitter. Opportunities are attached to people.
  • HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Media, Twitter] The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]
    Nowadays, social media is one of the main channels used by companies to reach their target audiences. It'll cover the key stats, pros, and cons for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. Social Media Daily IGSSIt's not a one-size-fits-all solution.
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Media, Twitter] Why Facebook’s Future Is Brighter Than All of Social Media’s
    When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. At the core, social media has always been about connections made between individuals. What was once a core differentiator—community—is now table stakes in social media.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Media, Twitter] Complement Your Content Strategy with Account-Based Marketing
    These efforts might include search engine optimization (SEO), creating an industry resource, or social media. Whether you use a blog, videos, white papers, infographics, social media, or all of the above, content marketing works to create a comprehensive picture of your company and what you do. Outbound vs. Inbound.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Media, Twitter] Strategies to Drive Member Engagement
    Check out our ebook, A Crash Course on Inbound Marketing for Nonprofits >> Create Exclusive Groups on Social Media. One way to tackle this challenge is to create exclusive social media groups in your sector. These include groups on Facebook and LinkedIn and hashtag-based Twitter chats. Send Personalized Emails. Nonprofit
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Media, Twitter] An A to Z of Content Marketing Best Practices
    You’ve got the content creation part, the social media part, the SEO. It’s “owned media”, as the agency folks would say. And as many of you know, adding images to social media posts is pretty much essential. Find it on his Content Marketing Institute blog , and on his Twitter feed. That’s a good thing and a bad thing.
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Media, Twitter] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    When I started at Haley Marketing Group in 2013 Social Media Marketing was an idea. The true impact that came from social media. 2016, just 3 years later, social media is still booming. Let’s be honest the staffing industry NEEDS social media. Social media exists for one major reason.to Who is your target audience?
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Media, Twitter] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users. For the campaign, the company teamed up with Logan Paul, a social media influencer and comedian, who spent five days recording pranks around New York City via Snapchat. The U.K.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Media, Twitter] Ghostcodes makes Snapchat more marketer-friendly
    Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. Related Stories 16 Essential educational resources for the marketing professional From newbie to expert, here are the best social media tools for your business Facebook and Snapchat at war, and four other groovy media trends. Best practices.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Media, Twitter] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    For better or for worse, social media isn’t a fad. In the midst of this social media revolution, Information & Technology (IT) and software companies have been creating better and faster business solutions every day. Lead generation via social media channels is simple, fast, and effective. Social Media Platform Tips.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Media, Twitter] Most Valuable Publishers
    What’s more noteworthy than the quality of Bryant’s free verse is where the poem was published: on The Players’ Tribune, a sports media publication that lets athletes create their own content and share it directly with fans. Media Featured The Players' Tribuneand Turner Sports. You don’t want to be a PR shop.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Media, Twitter] Beyond the Blog
    Few people at SXSW look like they’re having a better time than Doug Busk, Coca-Cola’s affable global director of digital communications and social media. This change, in turn, is having a big impact on the way we consume media. Twitter is rumored to be killing its 140-character limit in an effort to keep up.
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Media, Twitter] Launching your social campaign with guns blazing!
    Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Twitter : @chrisabraham : 51.5k Share on Twitter. Share Photo on Twitter. Share Video on Twitter. Retweet Twitter.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [Media, Twitter] The 10 Don’ts of Twitter for B2B Marketing
    Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Beware of sounding too automated though.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2016
    [Media, Twitter] Does Your Blog Deliver a Positive User Experience?
    Media mindset – Cleveland Clinic’s content marketing team studied how other media sites are organized. Whether you’ll be producing many new posts every week like Cleveland Clinic or building up more slowly, large media sites provide great examples of how to manage extensive content libraries. The opposite is also true.
  • ACT-ON  |  TUESDAY, APRIL 26, 2016
    [Media, Twitter] How Major Brands Are Winning Through Episodic Content
    Viewers connect with Alex through social media, but also have a chance to audition to play Alex. For example, Toshiba and Intel invite viewers to share their favorite food pairings on Instagram and connect through social media channels, such as Twitter, Facebook and Pinterest. Why Episodic Content? Viewers are hooked.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Media, Twitter] 7 Takeaways From Cision’s ‘State of the Media’ Report
    As soon as technology changes, it doesn’t take long for the media industry to start evolving with it. As everything from social media to mobile phones affects change so rapidly, it’s hard to determine what’s a passing fad and what’s actually changing the way media operates. Media data Featured
  • FATHOM  |  MONDAY, APRIL 25, 2016
    [Media, Twitter] Blurred Lines: The De-Silo-ing of Marketing
    primary example of this are the merging roles of public relations and social media. In the insightful Moz blog The Marketing Department of the Future , author Samuel Scott speaks to his own difficulties working with divided PR and social media departments. Social Media. Its main function is to separate and isolate. Blog Feed
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Media, Twitter] The Quest for the Perfect Headline
    There’s an overwhelming amount of content being published every day, and there’s not as big of a demand for the amount that’s published,” said Nathan Ellering, content marketing lead for CoSchedule, a social media technology company. Media buzzfeed clickbait facebook Featured headlines The New York Times Upworthy
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Media, Twitter] 3 Key Takeaways from Social Media Marketing World
    Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. Do you have any social media marketing best practices you’d like to share?
  • KAPOST  |  MONDAY, APRIL 25, 2016
    [Media, Twitter] Why Is Social Media Marketing So Popular?
    Unbridled access to just about anyone via social media platforms. Although they  do exist, it’s difficult to find people who’ve never joined a social media network, or who are not currently listed on at least one popular social media platform. Related:  6 Ways B2B Marketers #Fail at Social Media Marketing.
  • JUNTA 42  |  MONDAY, APRIL 25, 2016
    [Media, Twitter] The Seductive Power of the Dark Side [Rented Land]
    For years, John Battelle, entrepreneur, technology innovator, and the founder of Wired, drilled into media and marketing professionals the idea of NOT building your content house on rented land. Today’s networks are now Facebook, Snapchat, LinkedIn, Instagram (part of Facebook), and Twitter. Rent is skyrocketing. Noise. Medium.
  • HUBSPOT  |  SATURDAY, APRIL 23, 2016
    [Media, Twitter] The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]
    This means creating highly engaging and attractive images is essential for social media success -- but it's even more important when you are running paid campaigns. With varying photo and image size requirements for each social media platform and fairly frequent updates of these sizes, it can be difficult to keep up-to-date.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Media, Twitter] 4 Ways to Make Your Video Content More Measurable
    For example, this humorous explainer video by Poo Pourri has received more than 36 million views on YouTube alone, and helped grow their Facebook fan base by 70% and doubled their Twitter following, according to Social Media Today. That’s And yet, many marketers still struggle to quantify and measure its ROI. Attract . Engage .
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Media, Twitter] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), Pound can see how a piece of content starts the night on Twitter, then gets picked up by a cluster of sharers and goes viral on Facebook, and even spreads to “dark social” platforms like Gmail and chat apps. Buzzkill?
  • FATHOM  |  THURSDAY, APRIL 21, 2016
    [Media, Twitter] This Week in Publish or Perish: What’s Wrong with LinkedIn’s Social Selling Index?
    JP : I’ve met people that I’ve interacted with on Twitter or LinkedIn in person and it does feel like you already know them, which helps your relationships get off on the right foot. JH : Bottom line, using social media tools and connecting with people to create that initial personal connection is what really matters. Blog Feed
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Media, Twitter] Highlights from my #SMMW keynote speech
    This week I had the honor of giving the closing keynote address at Social Media Marketing World , the biggest social media marketing gathering in the world. The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. How do we measure social media marketing?
  • ACT-ON  |  THURSDAY, APRIL 21, 2016
    [Media, Twitter] Happy #GetToKnowYourCustomersDay
    There can be a number of ways to approach social media holidays. Like a business’s social media channels. Many companies are heavily focused on acquisition and being able to show to their investors, the media and who-knows-who-else that they are continuing to grow quarter over quarter, year over year. But they are. It depends.
  • WEBBIQUITY  |  THURSDAY, APRIL 21, 2016
    [Media, Twitter] 10 Amazing Ideas for B2B Press Releases
    How active and effective is your team in terms of content marketing , social presence, influencer outreach, and media relations? You may publish monthly contests on your social media channels or follow the example of Freemake.com. Follow Alice on Twitter. Guest post by Alice Koval. That’s not really true. Rebranding.
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2016
    [Media, Twitter] Snapchat is Growing Up
    And regardless of your preconceived notions about it, this photo/video sharing app has quickly become popular with adults over the last year, making it a serious contender in the social media world. Life on Instagram, Twitter and Facebook, for example, tends to be more about the rush of scoring likes and comments. Period. Period.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Media, Twitter] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    While that may still be true, service firms now need to worry about their online reputation —with social media being the new word of mouth. Google and social media continue to open new frontiers. Today, most firms understand the need to have a website, but social media remains a mystery to many. Key Trends Influencing the Mix.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Media, Twitter] Digital Marketing 2016: Top 100 Influencers and Brands
    Traditional marketing models still apply, but marketers now need a whole new set of skills, as well as up to date knowledge of digital media to create their digital marketing strategies. They love the vanity metrics of traffic, social media sharing and follower growth. “The digital media landscape is complex. Orbit Media.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Media, Twitter] Want to Generate More Leads? Try These 6 Tips
    Use Social Media Ads. Both Twitter and Facebook now have  ad campaigns specifically designed  to help you acquire leads. The ads run like normal native social media ads: when a user clicks on your call-to-action (CTA) button, a lead form opens up in the native platform for them to fill out. Claim Your Local Business Listings.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2016
    [Media, Twitter] 3 Social media lessons I learned from my painful hospital stay
    Below, I want to reveal the three major social media lessons I have learned from my hospital stay. 1) Ditch the digital debates. This was Mad Mars from the very recent past: 1-Scan Facebook and Twitter feeds. ” Social media debates have never improved my life. Social media debates have never improved my life.
  • HINGE MARKETING  |  TUESDAY, APRIL 19, 2016
    [Media, Twitter] Measuring Your Marketing ROI and Effectiveness
    And most metrics, like Facebook Likes and Twitter Follows, are of limited value because they don’t tell the entire story. prospect’s journey is quite diverse and may include web searches, reviewing social media, asking colleagues, attending webinars and presentations, meeting at association mixers, and reading your expert’s book.
  • BIZNOLOGY  |  TUESDAY, APRIL 19, 2016
    [Media, Twitter] SOCi allows me to load up on topical social content and then let go
    For the last three months I have run three bandit social media profiles for my local kickboxing gym because the owners are not interested in maintaining profiles for each of their four locations. That wasn’t OK with me so I created a Facebook Page , a Twitter Profile , and a Google+ Page for the 9Round gym I attend at Penrose Square.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Media, Twitter] How to Match Your Content Strategy with the Buyer’s Journey
    In fact, a recent study has shown us that many major brands are working with startups and smaller agencies to handle content development and social media. Once you’ve developed this content, be sure to share it on social media and reach out to industry publications for possible coverage. Stage 1: Brand Awareness. HubSpot Pricing.
  • VIDYARD  |  TUESDAY, APRIL 19, 2016
    [Media, Twitter] Vidyard Named Finalist for 2016 Marketo Revvie Awards
    Vidyard partners with many Marketo services partners including LeadMD, Demand Spring, Bulldog Solutions, Demand Gen, Faction Media and Verticurl, among others. Media Contact. Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2016
    [Media, Twitter] Facebook and Snapchat at war, and four other groovy media trends
    Twitter’s new partnership with the National Football League. Is this the salvation of Twitter or is this FOURTH AND LONG for the company? The post Facebook and Snapchat at war, and four other groovy media trends appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. How to save Twitter. OH MY!
  • MODERN B2B MARKETING  |  MONDAY, APRIL 18, 2016
    [Media, Twitter] How Brands Can Create Lasting Relationships on Social Media
    Author: Lisa Marcyes When I think about what makes social media so unique, I always come back to one thing: relationships. Through social media and analytics, marketers can understand their audience base in ways we never could before. Let’s take a look at the numbers that prove the value of social media further. Show Up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 18, 2016
    [Media, Twitter] An expanded view of influence marketing measurement
    questioned if this ws the best way to do an influence analysis and in a follow-up post, Christopher acknowledged that Twitter is a poor predictor of market reality due to demographic bias, but explained that it’s basically the only social media data we have available these days. The reality of influence marketing is not Twitter.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Media, Twitter] How to Use Twitter Retargeting Ads to Generate More Customers
    At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. And given Twitter’s mobile-first nature , it was easy to see why we weren’t successful. But instead of throwing in the towel and deciding not to use Twitter Ads for the middle of the funnel, we decided to take a different approach. How come?
  • HUBSPOT  |  FRIDAY, APRIL 15, 2016
    [Media, Twitter] Actor, Producer, and Podcast Host Alec Baldwin Joins #INBOUND16's Keynote Lineup
    Also on board for INBOUND 2016: Author and advisor Kim Scott and social media trailblazer Gary Vaynerchuk. Scott is the author of Radical Candor: How To Be a Kickass Boss Without Losing your Humanity, and has previously worked with companies like Twitter, Apple, Google, and Dropbox. Click here to grab your ticket early!
  • HALEY MARKETING  |  FRIDAY, APRIL 15, 2016
    [Media, Twitter] How Too Much Promotion Can Hurt Your Staffing Firm
    Most staffing firms miss a big opportunity to actively participate with potential clients and candidates on social media because of the following factors: Unintentional Ignorance. The majority of comments and questions received on social media platforms go unanswered altogether, while the rest don’t receive an answer until twelve hours later.
  • MI6 MARKETING AGENCY  |  FRIDAY, APRIL 15, 2016
    [Media, Twitter] Mi6 Roundup: Are there cracks showing on Linkedin, Email Marketing, COBOL and the role of the CIO and CMO
    LinkedIn continues to be an important social media platform for professionals, especially in the technology industry. ” Bruce Johnston [ Twitter ] shows clearly where there are cracks including some holes in LinkedIn’s advanced search. Finally, we look a bit deeper into the role of the CIO and CMO. It Doesn’t Go Well.
  • HUBSPOT  |  FRIDAY, APRIL 15, 2016
    [Media, Twitter] 4 Ways to Use Student Advocacy to Increase Applications for Your School
    Here are four ways you can invite your students to share their experiences with future students. 1) Social Media Warriors. Students can post content on their own profiles and accounts as part of an organized social media campaign. Students can also participate directly in your school's social media accounts. Don't have any?
  • ACT-ON  |  FRIDAY, APRIL 15, 2016
    [Media, Twitter] User-Generated Content: Why It’s Driving 28 Percent Higher Engagement
    But when you take that power and translate it to social media, it’s supercharged. With social media platforms — such as Twitter, YouTube, and LinkedIn — you can reach an expanded audience that you might not otherwise. Are they on Twitter, LinkedIn, and/or Facebook, or other social platforms? Fuel sharing through contests.
  • HINGE MARKETING  |  THURSDAY, APRIL 14, 2016
    [Media, Twitter] Developing Your B2B Social Media Strategy: Where to Start
    When social media first burst onto the scene many years ago, it was impossible to predict the effect it would have on marketing. Even though social media as a marketing tool is now old hat, many B2B firms struggle to implement an effective strategy. Tips for Creating a B2B Social Media Strategy. 1 – Find the right channels.
  • KAPOST  |  THURSDAY, APRIL 14, 2016
    [Media, Twitter] B2B Product Marketing Tips in the Age of the Customer
    What excites me most about the future of product marketing is] the ability to drive new markets and products to improve people’s lives, influence buying behaviors and awareness, and utilize new technologies and media (e.g. twitter, Facebook) to reach consumers,” said Mike McNamara, Senior Manager of Product Marketing at NetApp. How so?
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Media, Twitter] How the News Feed Algorithms Work on Facebook, Twitter & Instagram
    You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram. It started with Facebook in 2006 , and then Twitter nine years later in 2015. Now, let's move on to Twitter. Twitter's Timeline Algorithm. Is Twitter Moving Away From Real-Time? Twitter CEO Jack Dorsay says no.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Media, Twitter] How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform
    As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he first launched the platform in 2012 : Medium is not about who you are or whom you know, but about what you have to say.". But it's important to understand that this isn't just another Twitter, or Facebook. Adding Images & Media c. You can't.
  • PUREB2B  |  WEDNESDAY, APRIL 13, 2016
    [Media, Twitter] 10 B2B Growth-Hacking Tactics for Lead Generation
    You can use Google Ads, Facebook Ads, Twitter Ads, and other services to do this. For B2B companies, LinkedIn has been recognized as the most effective social media platform for lead generation. recent study showed that it was responsible for driving 80% of B2B social media leads. B2B vs. B2C Growth Hacking.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 13, 2016
    [Media, Twitter] Demanding Clients: How Far Should You Let Them Go?
    Client education comes with the territory, especially when you’re a consultant or company like me and have to catch clients up to speed with social media. Starting a new community on Snapchat or [insert latest “hot” social media channel here]. I get it. ” “You can’t please everyone all of the time.”
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Media, Twitter] Should You Pay for Content Distribution?
    Remember social media marketing before 2012? It’s the same tactic used by Google AdWords—as well as newspapers, magazines, billboards and other types of media we enjoyed in the Stone Age. For example, this Lululemon Athletica post introduces us to a helpful blog article. 3) Twitter Engagement Tweets. Far from it, in fact.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 12, 2016
    [Media, Twitter] From Zero to Success: Building an Email List From Scratch
    Email is a dominant form of marketing, and multiple studies suggest it’s more effective than virtually any other type, including direct mail, traditional advertising, digital advertising, and even social media. Leverage social media to grow your email list. Why email marketing? Why is email marketing so great? Start for Free.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 12, 2016
    [Media, Twitter] Email's Future: Custom App Experiences for the Inbox
    Research shows that apps dominate the time consumers spend on the mobile web (especially for social media and entertainment), but a large chunk of retail brands still struggle to grow large audiences for their apps. Using custom API integrations, marketers can pull live social media feeds directly into their email from Twitter or Instagram.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2016
    [Media, Twitter] 3 Viral Marketing Campaigns That Are Worth the Catch
    You may have seen screenshots or videos floating around on social media of your friends or family with fun overlays of dog faces, animations, and even face swaps (some that are downright horrifying). Taco Bell celebrated with the launch of the #TacoEmojiEngine on Twitter. That free trial of Netflix you signed up for? Snapchat Filters.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Media, Twitter] How Should Publishers Deal with Platform Overload?
    As a marketer for a media company, the world is your oyster. From SnapChat to Instagram and even classics like Facebook, Twitter, LinkedIn, and Pinterest, you have a wealth of available options to bring into your distribution strategy. What are you looking to accomplish by being present on social media? Media
  • WEBBIQUITY  |  TUESDAY, APRIL 12, 2016
    [Media, Twitter] Content Marketing Strategy? Think Like A Reporter
    Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. infographics, presentations, video, audio, photography or other media. The Reporter’s Questions.
  • BULLDOG SOLUTIONS  |  MONDAY, APRIL 11, 2016
    [Media, Twitter] Kay Johnson: Unleashed
    Microinteractions , such as Apple’s iPhone mute switch, Twitter’s pull-to-refresh or automatic faucets. The Ellen DeGeneres Oscar selfie is a great example of product placement gone right, making a huge media splash in 2014. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? Queso.
  • HUBSPOT  |  MONDAY, APRIL 11, 2016
    [Media, Twitter] Learn to Code: 16 Handy Resources to Get Started
    Since then, it has evolved into an education platform that offers courses and "nanodegree programs" from educational institutions as well as tech companies like Google, Facebook, and Twitter. Bill Gates was able to get into programming at an early age because the prep school he attended gave students access to a GE mainframe computer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 11, 2016
    [Media, Twitter] 15 Amazing ways social media is changing the world
    Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Nine anthropologists  spent 15 months living in nine communities around the world , researching the role of social media in people’s everyday lives. Social media is not making us more individualistic.
  • ACT-ON  |  MONDAY, APRIL 11, 2016
    [Media, Twitter] 10 People You Should Follow on Twitter if You’re in Marketing
    Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming. Twitter Followers: 84.3k. Twitter Followers: 310k. Twitter Followers: 2.31m.
  • KAPOST  |  FRIDAY, APRIL 8, 2016
    [Media, Twitter] A Recipe for Social Selling: Social Selling Begins and Ends with Content
    As part of the marketing team at Dynamic Signal, I manage all of our digital marketing and social media efforts. Authenticity lies in developing different types of content like a poll on Twitter or posts with non-industry related content (i.e. Social MediaLittle did I know that would include social selling.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Media, Twitter] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Given that your buyers and customers are scattered across different areas of the web including social media, but not limited to it, you need comprehensive resources that get your content in front of prospects beyond email lists. All content creators and demand gen leaders will find some very useful options. Content Research. Postplanner.
  • BIZNOLOGY  |  THURSDAY, APRIL 7, 2016
    [Media, Twitter] 10 essentials missing from your business website
    Link to Your Social Media. Adding your social media icons to the top of your pages, on blog articles, email signatures, and pretty much anywhere that’s appropriate is a great way to add more website visitors and contacts to your online community. You want a business website that sells. Better Comments Setup. Automated Marketing System.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Media, Twitter] What Facebook’s Latest Changes Mean for Publishers
    From Twitter, to Google, LinkedIn, and even Bing, how do you keep track of it all? While this news is still speculative, meaning that Facebook neither confirms nor denies this upcoming feature release, the social media leader is suspected to be testing new features behind the public eye. MediaSo what does all of this mean?
  • CONNECTING ELEMENT  |  WEDNESDAY, APRIL 6, 2016
    [Media, Twitter] To April Fool or not to April Fool, that is the question…
    Blog April Fools’ Day Carlsberg digital marketing agency facebook marketing agency Birmingham Mini Pimm’s social media marketing Twitter WWFWhat can brands really gain from entering into the April Fool spirit? Here’s our take on the matter, plus a few of our favourites from this year’s pranks.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 6, 2016
    [Media, Twitter] Cyber Security and InfoSec: Top 100 Influencers and Brands
    We looked at all the individuals engaging on Twitter to bring you a list of the top 100 most influential individuals in the Cyber Security and InfoSec industry. Be Twitter Handle. Information Security Media Group. Twitter Handle. Million Leaked Files including 2.6 WHAT ARE THE EXPERTS SAYING? ”     . DOWNLOAD NOW!
  • HUBSPOT  |  WEDNESDAY, APRIL 6, 2016
    [Media, Twitter] What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration
    Here are some good ones: Quipio : A free app with premade designs that makes adding text and sharing through social media really easy. We suggest using the 80/20 rule on social media: 80% of the content you post to social media should be helpful and valuable to your audience, and 20% can be self-promotional. the list goes on.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 6, 2016
    [Media, Twitter] The FTC and Influence Marketing: The crackdown begins
    Statements, letters and guidelines have warned marketers and bloggers of the oncoming campaign against sponsored content that doesn’t look sponsored: social media posts that don’t clearly state that they’re contest entries, influencer posts that don’t disclose that the influencer received compensation from the brand, etc. Just ask Cole Haan.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Media, Twitter] 8 Killer Tips for Harnessing the Power of SlideShare
    Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. He tells you the benefit (he’s going to crush common myths about social media and content marketing!) Crushing 11 Big Myths About Social Media and Content Marketing from Jay Baer. The first step: research.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Media, Twitter] Social Media for Accountants: Likes, tweets and hashtags…Oh my!
    To many, the mysteries of building a social media network can be scary. So much so they avoid social media or discount it as frivolous and unnecessary. It is time we look social media squarely in the eye and accept that it has an important and powerful role in the way business is conducted today. That’s right.
  • BIZNOLOGY  |  TUESDAY, APRIL 5, 2016
    [Media, Twitter] Influencer outreach is more PR than marketing or advertising
    When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Almost three years ago I wrote  Blogger outreach is more PR than social media.
  • VISUALLY  |  TUESDAY, APRIL 5, 2016
    [Media, Twitter] 10 Insightful Leadership Resources for Content Managers
    We recommend following @WhartonMagazine on Twitter for your daily dose of business insights. But even if you couldn’t care less about athletics, the CoachingU blog, podcast, and accompanying quotes on Twitter will inspire you to be a better business coach through the successes, failures and challenges your team faces. EntreLeadership.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 5, 2016
    [Media, Twitter] Report: B2B Social Media Engagement in 17 Industries
    The report analyzes “12 months of content from 316 leading B2B brands on five key social networks to understand how the best B2B marketers move the needle with social media.” Twitter: 0.86. Largest Median Social Media Audience: LinkedIn 142,000. Largest Median Social Media Audience: LinkedIn 96,000. Biotech.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 5, 2016
    [Media, Twitter] How to save Twitter
    Despite all the Wall Street belly-aching about Twitter, The Bird is a powerful force in our world. But if Twitter has no paying customers, it will not be a platform forever. Twitter has an enormous and passionate audience. It is changing the world through Twitter chats. Twitter has become part of the fabric of our lives.
  • ACT-ON  |  TUESDAY, APRIL 5, 2016
    [Media, Twitter] Why You Should Consider Using Twitter for B2B Leads
    Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. B2B marketers who use Twitter generate twice as many leads as those who don’t. – Social Media Today , 2014.
  • MI6 MARKETING AGENCY  |  MONDAY, APRIL 4, 2016
    [Media, Twitter] Head Scratcher and Belly Buster Post: April 2016
    NEW] Is Twitter's Data Trustworthy? We’re huge fans of Twitter but this is a head scratcher! This raises the question how reliable and dependable is Twitter’s data and reporting? BTW Twitter, we want our $60 advertising costs back! SEE ALSO : Introducing Twitter Polls. About These Posts. Look for [NEW].
  • PR MEETS MARKETING  |  MONDAY, APRIL 4, 2016
    [Media, Twitter] PRMM Interview 20 with Tom Pick on Digital Marketing
    He writes about content and social media marketing topics on the Webbiquity blog. help a variety of B2B client, mainly in technology – software, hardware, IT services – mostly software with anything related to online or digital marketing – SEO, SEM, content marketing, blogging and social media. Video Transcript.
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