• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Media, Twitter] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Media, Twitter] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Media, Twitter] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    friend or Twitter follower calls customer service. press releases, select art work, buy media and. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. acquisition.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 17, 2015
    [Media, Twitter] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Media, Twitter] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create. LinkedIn isn’t just a great networking tool—it can also be the perfect platform for B2B social media marketing.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Media, Twitter] 6 Vital Features to Look for in Marketing Automation Software this Year
    When it comes to lead generation and tracking, marketers who ignore social media or mobile technology are essentially shooting themselves in the foot. In addition, social media provides real-time interaction possibilities with countless prospective consumers. Marketers have to adapt to these changes. Lead Scoring Capabilities.
  • KEO MARKETING  |  THURSDAY, APRIL 16, 2015
    [Media, Twitter] LinkedIn Launches Content Sharing Tool Called Elevate
    'LinkedIn just announced the launch of a new tool designed to encourage content sharing, while also making social media management easier. Sharing on LinkedIn and Twitter is done via the Elevate mobile and desktop apps. For assistance with any type of content marketing tasks or social media management, let KEO Marketing help.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 16, 2015
    [Media, Twitter] Marketing Automation, Meet Customer Communication
    Marketers will clap on about the customer experience, but mostly we want testimonials and Twitter followers, and certainly not anything to do with money. or follow me on Twitter @bizmkter. 'Thank you to all who wrote and tweeted your deep concern for my emotional well-being following last week’s post. For real. Ownership: that’s how.
  • EARNEST ABOUT B2B  |  THURSDAY, APRIL 16, 2015
    [Media, Twitter] Electoral dysfunction: Why the party marketing machines aren’t working
    For all the televised leadership debates, Twitter feeds and baby kissing, politicians are simply failing to connect with their audience. These sanitised events and public appearances make for pics in the media that resonate about as much stock photos do when used in ads. By all accounts - no. They’re all as bad as each other”.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 16, 2015
    [Media, Twitter] Making MarTech Investments? Bet on the Customer
    Scott’s experience and passion is focused on unlocking the potential of marketing, media and technology to drive business and customer value.  Connect with Scott on Twitter via  @ScottAVaughan  or on  Linkedin. 'Today’s CMO is a tech investor and must think like a shrewd broker on the stock exchange. According to Scott Brinker (a.k.a.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 16, 2015
    [Media, Twitter] It’s not a pitch, it’s a person. The super powers of influence marketing
    And this is the key to social media marketing today, too. Enter the social media influencer Today, if you’re in marketing to any extent, you’ll know about influencers and, more importantly, about influence marketing. Our hashtag trended on Twitter (eclipsing even #SXSW!) Enter the social media influencer.
  • LEADERSHIP  |  WEDNESDAY, APRIL 15, 2015
    [Media, Twitter] CMO Spotlight: Steve Mann, CMO, LexisNexis (Research & Litigation Division)
    His Twitter handle says he is “Killing traditional marketing with pleasure”. Steve Mann says the phase of “taming the wild, wild west of social media” is over; “the west has been won and it is now time for evangelism of social media. Social Media cmo developing target personas home social marketing What are their goals?
  • VIDYARD  |  WEDNESDAY, APRIL 15, 2015
    [Media, Twitter] Vidyard Hires CRM Industry Veteran as New Vice President of Sales
    Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketing and sales teams drive results and ROI with online video content. Media Contact: Tyler Lessard. Video is a critical asset for today’s marketing and sales organizations. About Vidyard. Phone: (226) 220-5351. press@vidyard.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 15, 2015
    [Media, Twitter] Wasting your ad money? All Facebook fans are unequal
    On social media, we assume accounts with high follower counts are more trusted because, well, more people are following them. In fact, most digital marketing and social media lists are made up of experts (sometimes that term seems to be used loosely) who have a large number of followers. Sounds thrilling, right? Or is it fruitless?
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Media, Twitter] Why Blogging Is More Important Than Ever
    Without interesting content, all these media channels are toothless. And (you know this already) interesting content is one of the top reasons people follow brands on social media and elsewhere. As Google changes their algorithm ,  then Facebook ,  and eventually Twitter , it’s making it hard for even the experts to keep up.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 14, 2015
    [Media, Twitter] Engagement is Everywhere: Marketo’s Spring 2015 Product Release
    For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. 'Author: Steve Sloan Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love. Modern Marketing b2b Consumer
  • HINGE MARKETING  |  TUESDAY, APRIL 14, 2015
    [Media, Twitter] 5 Brand Building Facts Every Marketing Director Should Know
    Once you know how you want to represent your brand, it's important to make sure everyone on your team, including interns posting on social media, is aware of the strategic goals of your brand and can reflect your brand voice in the marketplace. And how will you tell this story on LinkedIn versus Twitter or your blog? Branding
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Media, Twitter] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    'As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog. But there’s more involved in generating high, and highly relevant, organic search traffic. SEO Keyword Guides and Tools.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 13, 2015
    [Media, Twitter] “Plinko” Content: Zig and Zag Your Way to Brand Awareness
    However, there is also a […] Author information Justice Mitchell This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Twitter | Facebook | LinkedIn | YouTube | “Plinko” Content: Zig and Zag Your Way to Brand Awareness by Justice Mitchell - Maximize Social Business. Content Marketing
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 13, 2015
    [Media, Twitter] 5 Storytelling Lessons From Game of Thrones
    Game of Thrones ‘ social media channels are some of the most robust in television, and it’s not a coincidence that the content is so engaging to rally such enormous numbers. Game of Thrones ‘ total social media audience on the major platforms is  17.1 Twitter. 'Did you watch the Season 5 opener? Facebook.
  • HUBSPOT  |  FRIDAY, APRIL 10, 2015
    [Media, Twitter] How to Change Photo Privacy Settings on Facebook, Twitter & Other Popular Social Networks [Infographic]
    'In a world where the phrase "pics or it didn''t happen" is a widespread mantra , people of all ages are sharing a wide range of information about themselves on social media. Of course, s ocial media websites were designed to encourage sharing. Social Media Pop Culture Professional Development Daily
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 10, 2015
    [Media, Twitter] 3 Step Visual Marketing Plan You Can Use Today
    'Visual marketing impacts every aspect of social media. And as you look across the current social media landscape, it’s easy to […] Author information Rebekah Radice This monthly Visual Social Media Marketing post is contributed by Rebekah Radice. Visual Social Media Marketing by Kyle Stephen.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Media, Twitter] 5 Quick Tips for Using Periscope, Twitter's New Live Video Streaming App
    She shared a link to the live stream on Twitter, and a few of her followers clicked through and watched her walk her dog in real time. Twitter seemed to get the hint early on when they bought Periscope in February 2015, before it''d even launched. Posting to Twitter. Social Media Pop Culture Daily 1) Consider timing.
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Media, Twitter] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    Social media is maturing Social media is far past having to prove itself as a viable marketing channel – in terms of raising visibility -- and credibility -- for firms, it’s a necessity. With social media platforms’ new maturity, however, new risks are emerging. On Twitter or LinkedIn?
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 9, 2015
    [Media, Twitter] 4 Effective Ways to Increase Email Subscribers [GUIDE]
    Run a contest or giveaway on social media. great way to get more email addresses from folks who want to hear from you is through a contest on social media. You can run a contest on any social media channel, but since so many small business owners have a Facebook page, we suggest you start there. You need a Twitter Ads account.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 9, 2015
    [Media, Twitter] How to Leverage Live Streaming for Content Marketing
    It was reported that the average viewing time of a stream was 25 minutes on uStream versus a mere 6 minutes for Hulu and 3 minutes […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 9, 2015
    [Media, Twitter] The End of Valued Customers
    think your social media manager may be having a nervous breakdown; I’m not sure your Twitter followers need to be updated hourly. or follow me on Twitter @bizmkter. 'Dear Valued Supplier, Thank you for your quarterly newsletter. should also thank you for the unsolicited copy of your annual report – my, that’s a bruiser!
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 9, 2015
    [Media, Twitter] Your B2B Prospects Want to Binge Your Content
    'B2B marketers are often focused on their industry competitors when they think about social media and content marketing, but that is frequently the wrong way to think about it. Marketing b2b content marketing B2B Social Media It also is not the best want to consider their prospects. They should focus on attention. Daily blog posts?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 9, 2015
    [Media, Twitter] I was called out on my social media BS and I’m relieved
    Mark Schaefer called me out on my social media BS … and I am really happy about it. The post was pure bullcrap because I wasn’t writing for my audience – I was writing for other social media pros, telling them what I thought they wanted to hear. Funny tweets won’t keep their Twitter fans happy. Seriously. Now.  .
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Media, Twitter] A Simple Guide to Using Hashtags on Twitter [Infographic]
    'I have a love-hate relationship with hashtags on Twitter. It explains how powerful hashtags can be for social media marketing, the basics of how to use one, and a few best practices. Social Media Daily On the one hand, they''re a useful way to tie different conversations into one stream.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 8, 2015
    [Media, Twitter] Get More Email Subscribers: Run a Social Media Contest
    What’s an easy, quick way to gather more email address via social media? Run a social media contest! According to the Email Marketing Industry Census 2014, revenue from email is up 28% […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Why use email?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 8, 2015
    [Media, Twitter] Whose Likeness is it Anyway? Event Photos and You
    Here’s a question I hear frequently: “Can someone take my picture at a conference, then post it on social media or on their website?” Find Kerry on Google+ and Twitter. Here''s a question I hear frequently: “Can someone take my picture at a conference, then post it on social media or on their website?”. Probably. Probably.
  • HUBSPOT  |  WEDNESDAY, APRIL 8, 2015
    [Media, Twitter] The $168k Gift Bag: An Inside Look at the Celebrity Gifting Industry
    In this post, I''ll explore the gifting industry and how it relates to marketing and social media, as well as peak into its future. They often value a photo on Instagram or Twitter more than traditional press placements. If the companies know how to utilize their PR and social media, they can really make it effective,” Feinstein said.
  • LEADERSHIP  |  TUESDAY, APRIL 7, 2015
    [Media, Twitter] The Top B2B CMO Challenges
    Resisting the Lure of Numbers: Who doesn’t like to see an expanding fan following on Twitter or a huge spike in Facebook Likes? Socializing data, however, is not simply gathering and analyzing data from social media. '—Turning SMALL Failures into BIG Wins. Yes, you have made mistakes, but what can you do now ? Just like that.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Media, Twitter] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    For social media marketers, spring-cleaning takes on an entirely new meaning. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. So, let’s work to get all of your social media accounts in order so that you can experience the success that comes with it.
  • VIRALLY BLOG  |  TUESDAY, APRIL 7, 2015
    [Media, Twitter] What Actually Counts As Content?
    Treat your Twitter and Facebook status updates like a tiny blog. Twitter. Social media is becoming very image based, most shared posts are of an image of some sort. When posting your blog on social media, put a photo with it as a snippet of what’s in it. Twitter. Follow Me On Twitter! Podcasts. Tools:-.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 7, 2015
    [Media, Twitter] Is social media engagement still a thing?
    'Remember when social media was about engagement? Likewise, fast-rising channels like Pinterest and Instagram don’t have the engagement levels we used to see on Facebook and Twitter. Does it still have a place in the social media eco system? Our podcast is also broug ht to you by  Voices Heard Media.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 7, 2015
    [Media, Twitter] Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other
    'Businesses of all sizes are waking up to the fact that a truly effective social media presence requires companies to what I recently refer to as Leverage The Other by engaging with and scaling social media efforts through the involvement of influencers, fans, partners, and/or employees. Employee Advocacy
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 6, 2015
    [Media, Twitter] How to get start with Marketing – Step 1 – Buyer Personas
    We now call Find New Customers the most Likeable company in BtoB marketing today, thanks to our partnership with Likeable Local  – which is Social Media Marketing software to make YOU more successful. Love comments here (no SPAM please) and thanks for those who share our posts on social media. What Star Wars Character are You ?
  • WINDMILL NETWORKING  |  MONDAY, APRIL 6, 2015
    [Media, Twitter] How Facebook Can Get More Eyeball for Your Videos
    brand that is serious about using video should have […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. He has created videos for Fortune 50 companies. Video
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Media, Twitter] Four Digital Marketing Mistakes You Should Never Make
    Well, research from the Aberdeen Group shows that organizations that actively mine for customer insights – and use those insights to map and manage customer journeys – enjoy 79% higher annual growth rates in cross-sell / upsell revenue and 30% higher growth rates for positive social media mentions, compared to those who do not use customer insights.
  • HUBSPOT  |  FRIDAY, APRIL 3, 2015
    [Media, Twitter] Why Smart Social Media Marketers Care About Mobile Optimization [Infographic]
    'How many of you use your smartphone and/or tablet to check email, scroll through Twitter, and even read blog posts like this one? While we''re not quite ready to do away with our laptops and desktop computers, people are spending more time using their mobile devices to access the internet -- especially social media sites.
  • BIZNOLOGY  |  FRIDAY, APRIL 3, 2015
    [Media, Twitter] Is your social strategy effective?
    'Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. It’s true that social media has broken down some of the traditional barriers that exist between businesses and their customer bases but that does not mean that all social media content is created equal.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 3, 2015
    [Media, Twitter] 4 Social Contests that Help You Grow Your Email List and Reach New People
    Today we bring you four unique social media contests you can use to grow your email list and get new people engaged with your company. Participants click on the promotion and enter their Twitter handle and email address along with their own special message about your product or service. Host a Facebook giveaway. Difficulty level: easy.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 3, 2015
    [Media, Twitter] Top WordPress Plugins for Social Media Sharing
    'Social media sharing plugins are quite possibly the most important part of a WordPress blog; after all we want more shares for our content. But having the right […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. WordPress Plugins
  • HINGE MARKETING  |  THURSDAY, APRIL 2, 2015
    [Media, Twitter] 5 Point Checklist to Ensure Your Content Gets Maximum Reach
    Maybe they are sharing it on their social media channels. You might actually really like what you’re reading and want to share it on your Twitter feed (please do). What you will most likely do is click on the Twitter icon on the left side of this page (or at the bottom). On Twitter or LinkedIn? People are lazy.
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 2, 2015
    [Media, Twitter] Deciphering Network Personas For Your B2B: Follow Up Q&A
    If you have more burning social media questions feel free to leave a comment and let us know, it could be the subject of our next Webinar or blog! Facebook LinkedIn Social Media Twitter YouTube 'I would like to thank all of those who attended the live webinar I hosted last Tuesday, March 24 th 2015. Vimeo or YouTube?
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 2, 2015
    [Media, Twitter] 4 ‘Royal’ Tips for Using Trending Topics in Your Social Posts
    It seems the social media world is abuzz with news and updates about Kate Middleton and Prince William’s second baby, which is due in April. Some savvy business owners are using this trending topic to promote their business on social media. It’s a common social media tactic. Social Media royal baby Trending Topics
  • FATHOM  |  WEDNESDAY, APRIL 1, 2015
    [Media, Twitter] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
    Google and Twitter recently announced they had reached an agreement that will grant Google access to Twitter’s stream of data generated by over 284 million microbloggers. This is not to say Google doesn’t index and show tweets in their search results now—they do, but only a very small fraction of what is on Twitter.
  • FATHOM  |  WEDNESDAY, APRIL 1, 2015
    [Media, Twitter] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
    Google and Twitter recently announced they had reached an agreement that will grant Google access to Twitter’s stream of data generated by over 284 million microbloggers. This is not to say Google doesn’t index and show tweets in their search results now—they do, but only a very small fraction of what is on Twitter.
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Media, Twitter] 22 Tweetable Nuggets of Seriously Sage Marketing Advice
    Otherwise, it can be very challenging to grow awareness of your hashtag and get it trending on Twitter." - Jennifer Cline, Element5. For 2015, we are encouraging our clients to invest heavily in building their communities and create engaging content on MySpace, Friendster, and ASmallWorld to get maximum social media reach. Try it.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 1, 2015
    [Media, Twitter] 4 Killer Ways to Get Your Nonprofit Shared on Social Media
    CFRE contributes a monthly column on Social Media and Nonprofits. Claire Axelrad | Twitter | Google+ | LinkedIn | 4 Killer Ways to Get Your Nonprofit Shared on Social Media by Claire Axelrad - Maximize Social Business. Social Media and Nonprofits You have to work around it! Because there’s no stopping it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Media, Twitter] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    The media giant now boasts more content sharing volume on Facebook than the New York Times, BBC, or Fox News. Carey School of Business at Arizona State University, researching corporate digital marketing, content, and social media strategy. Connect with Scott on Twitter @scottcowley or LinkedIn. And I’m glad I did.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 31, 2015
    [Media, Twitter] 8 Ways Hospitality Brands Can Use Vine for Marketing
    'Even though Meerkat is currently the talk of the town, many marketers are still undervaluing the possibilities with Twitter’s other product, Vine. Debbie is the President of Social Hospitality where she provides clients with writing, editing, and social media services. Social Media for Hospitality
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 30, 2015
    [Media, Twitter] 6 Simple Steps to Creating Your Content Marketing Strategy
    Last week, the hot topic of the Social Media Marketing World gathering in sunny San Diego was the critical importance of strong content marketing that captures and converts your customer. Another important thing media companies can’t do is miss deadlines and neither should your brand. Your content should be niche. Then diversify.
  • VIDYARD  |  MONDAY, MARCH 30, 2015
    [Media, Twitter] Cetera Financial Group, Lenovo and Prophix Software Boost Video Marketing Results with Vidyard for Eloqua
    Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. Media Contact: Tyler Lessard. Video is the perfect way to engage audiences,” said Vidyard co-founder and CEO Michael Litt. Lenovo. Cetera Financial Group. Prophix Software. About Vidyard.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 30, 2015
    [Media, Twitter] 4 Steps to Achieving Initial Email Marketing Success
    This engine combines three major components: sign up forms , emails and social media marketing. Reinforce your communication through social media. After sending emails, get in the habit of sharing that same message via social media. Small Business Marketing email marketing sign up forms Social Media Marketing
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Media, Twitter] 11 Content Curation Tools Every Marketer Needs
    Using Social Media for Content Curation. love Twitter. Fortunately, content curation has all but saved me from Twitter FOMO. As a salve, I’ve subscribed to Dave Pell’s “Next Draft” and it provides me with the day’s most noteworthy news that I otherwise would’ve discovered on Twitter. must-follow for Twitter users.
  • CMO ESSENTIALS  |  MONDAY, MARCH 30, 2015
    [Media, Twitter] What Life in Modern Marketing Looks Like: 13 Personal Stories
    Jessica Hodges, Social Media / Digital Marketing Manager, Shoplet.com : It’s my job to keep an eye out for trends, examine consumer behavior, motivations and also keep an eye on competitor movements. As a Social Media/ Blogger/ Digital marketer, there is no success without numbers. turn to Twitter for information. er, borrowed
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 30, 2015
    [Media, Twitter] 30 Gifs To Inspire Any Social Media Community Manager
    Given the ubiquitousness of social media, it’s easy to forget that just five years ago it was barely a niche marketing tactic, let alone a profession. Being a social media manager today means forging ahead where there isn’t always a clear path. 'By  NewsCred Contributor, Lauren B. Mangiaforte. JK NewsCred HAS ONE! noshame.
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Media, Twitter] Should You Attend That Event? 9 Questions to Help You Find Out
    5) Can you easily make connections with others on social media? Sometimes, engaging on social media with other event attendees can be just as valuable as actually attending the conference. 'Figuring out whether you and your team should attend a conference can be tricky. How can you make the decision to send your team. or not?
  • BLUE FOCUS MARKETING  |  SUNDAY, MARCH 29, 2015
    [Media, Twitter] IBM Releases Social Business Leaders eBook – Moving From Verb to Noun #SocBiz #SocBiz25 #NewWayToWork
    The campaign, promoted on Twitter using the hashtag #socbiz25 , was a tremendous success, having recently been nominated for an AdAge BtoB award. Please check out @SocialEmployee media buzz! ' 25 Inspiring Global Social Business Leaders: Why they are shattering the traditional workplace as we know it. Exciting times!
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Media, Twitter] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    Facebook and Twitter have done it. Twitter and Facebook let you upload customer lists for email retargeting. Advertising Lead Nurturing Media Planning Social Media LinkedIn Lead Accelerator. love the fancy name, but folks, it’s retargeting!  Nothing new here.  Here’s a link to the product sheet. I could go on.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 27, 2015
    [Media, Twitter] 6 Strategic Trends Highlighted at Social Media Marketing World
    'Social Media Marketing World is back for the third time in San Diego this week. Many of the big names in the social media space are here including Guy Kawasaki , Chris Brogan , Mari Smith , and more. Stelzner went on to discuss some of the major trends that we are seeing now in social media, with the main one being video.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 27, 2015
    [Media, Twitter] How to Create an Instagram Strategy for Your Business
    Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. And her job. Instagram
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Media, Twitter] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Analyze their Social Media Presence The two main social networks AEC firms’ competitors will most likely be active on are LinkedIn and Twitter. Twitter When was the last time there was any activity on your competitors’ Twitter feeds? E/C Online Marketing Social Media How are they utilizing color?
  • BIZNOLOGY  |  THURSDAY, MARCH 26, 2015
    [Media, Twitter] The 3 biggest social media events of 2014 and what they taught us
    'Social media moves at such a fast pace that it’s sometimes difficult to dissect what worked and what didn’t. Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014. Period.
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Media, Twitter] Five Expert Guides to the Best Blogging Tools
    As soon as the user moves their mouse outside of the main window it’s likely they are planning to exit so this pops up”), Daniel Sharkov, Mike Allton, and Aaron Lee (one of his favorites is Flipboard : “What not many people know is you can actually load twitter lists into onto Flipboard to manage your twitter stream”).
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Media, Twitter] What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
    Below, we’ve rounded up what the top four social media platforms can offer you, your brand, and your customers when it comes to social commerce. Twitter. Who: Retailers use Twitter differently based on who uses the platform. For the most part, Twitter users fall into two camps: professionals or youth. Facebook. Pinterest.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Media, Twitter] Space, Place & Design: How One Agency Transformed the Modern Event Experience
    You can listen to your favorite music artists’ songs on Spotify, watch their videos on YouTube, and even follow them on Twitter. The learning moments become the basis of stories; stories attendees tell to their friends and share on social media. 'This post originally appeared on Agency Post. Can technology make us less or more human?
  • VIRALLY BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Media, Twitter] The Beacons of Gondor in Marketing
    It was a quick form of communication, but now we have Twitter and Facebook so we have to use that. In the world of social media and marketing, it is hard to get yourself seen as there is so much noise. Don’t just share your own content on social media, share others and tag them! 'Aragorn : The Beacons of Minas Tirith!
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Media, Twitter] 7 Tools for Finding & Connecting With Influential Bloggers
    Take time going through active blogs in your industry (using some of the tools I talk about later), reading media kits, searching for reviews they do, and so on. The newest tool in my arsenal, BirdSong Analytics allows you to export anyone''s Twitter follower list into an Excel file. Tips for Effectively Reaching Out to Bloggers.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Media, Twitter] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
    For more tips on social marketing, checkout our updated Cheatsheets for the Social Marketer on Facebook , LinkedIn , and Twitter. Social Media b2b Consumer 'Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. My solution—dark posts!
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Media, Twitter] Social Media Posting Frequency
    'Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?” ” It even went so far to advise readers the ideal “number of times/day (or week)” for social media posting frequency. social media Uncategorized
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Media, Twitter] 13 Great Guides to Growing Your Blog Audience
    Social media? Jeff Bullas shows you how to find your audience, help your audience find you, craft enticing headlines, “secrets” on how to use social media to spread your content, how to become a thought leader in your field and more in these 100+ helpful tips and tactics. Now—how you attract and retain a large audience?
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Media, Twitter] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    What you can count on, however, is that whatever she writes will be so interesting that you’ll forget that you were supposed to plan your social media calendar during that half-hour. This blog’s standout feature is how it combines marketing savvy with creativity in multiple media. Those people are missing out. 1) StoryNeedle. 5) VERO.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Media, Twitter] How to Produce an Internet Radio Show
    and "how do I use social media to drive more traffic to my website?". We also promote the show via social media to remind our audience that they can listen live. During the show, our social media marketer live tweets show notes and links to articles we reference during the show. Talk radio is big business. Let''s get started.
  • HINGE MARKETING  |  TUESDAY, MARCH 24, 2015
    [Media, Twitter] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    'While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. Your technology firm needs to be in the social media race for the long run. That requires a game plan that’s achievable and, above all, avoids social media burnout. Which social media channels do they frequent?
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Media, Twitter] Is Facebook Still Relevant for B2B?
    One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” Social Media is Not Cookie Cutter. The first thing to understand about social media is not all networks work for all businesses. You can register for “Social Media: Deciphering Your Network Personas” here.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 24, 2015
    [Media, Twitter] 5 Unconventional Ways to Create Videos That Engage Facebook Fans
    The king of social media sites is also allowing most page administrators to make videos more prominent by selecting a featured video. You can create a stop motion video using Twitter’s six-second video app, Vine. Social Media creating video videos on Facebook 'Your Facebook audience has a craving. Pro: Get noticed. iMovie.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 24, 2015
    [Media, Twitter] What Causes People To Click On Social Media?
    Although you’d be surprised at how many times I do […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. Twitter | Facebook | Google+ | LinkedIn | Pinterest | What Causes People To Click On Social Media?
  • CMO ESSENTIALS  |  TUESDAY, MARCH 24, 2015
    [Media, Twitter] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
    'Fun fact about me, I actually met my fiancé on Twitter. There’s a story there, but it can wait for another day (plus, “How I Met My Wife on Twitter” makes for a higher impact headline). Anyway, the point of this personal confession is that, naturally, I’m a bit biased toward the benefits of Twitter for marketing.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Media, Twitter] Starting a New Job? 8 Tips for Having a Great First Day
    Follow their social media accounts. The report critiques and suggests ways to improve your blog, social media accounts, SEO tactics, lead generation methods, and mobile optimization. 4) Research your new boss on social media. 'Congrats! The next day, you were offered the job (and gleefully accepted it). Read their blog.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Media, Twitter] 12 Tools & Resources to Help You Create Better Buyer Personas
    Social Media Intelligence. While doing your online research, you should dive into social media to get some useful information. Below are a few of our favorite social media tools to use for buyer persona research. Connect your Twitter account to Followerwonk. 11) Twitter Analytics. Interviewing Customers. 6) Trello.
  • SYNECORE  |  MONDAY, MARCH 23, 2015
    [Media, Twitter] Meerkat Brings Live Video Streaming to Twitter (and beyond)
    'Is it just me or is social media getting progressively more, well, social? For those of you scratching your head, Meerkat is a live video streaming app that has made quite a splash on Twitter in recent weeks and, more importantly, may represent the next stage in the evolution of social media. Why Didn’t Twitter Build It?
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Media, Twitter] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    4) Sangeet Paul Choudary , Co-Chair of the MIT Platform Strategy Summit at MIT Media Labs. In addition to MIT Media Labs, he''s an Entrepreneur-in-Residence at INSEAD Business School, an advisor at Silicon Valley''s leading startup accelerator 500Startups, a columnist for Harvard Business Review, Forbes, and WIRED, and more.
  • SAZBEAN  |  MONDAY, MARCH 23, 2015
    [Media, Twitter] The Importance of Hashtags on Instagram
    'Though they started on Twitter, there might not be a place where hashtags are utilized more right now than Instagram. When the hashtag first took off on Twitter, few realized the power and influence it would one day wield. Content Social Media Social Networks content strategy hashtags Instagram social media strategy
  • BIZNOLOGY  |  MONDAY, MARCH 23, 2015
    [Media, Twitter] 10 data experts explain why little data is the new big data
    Why do people obsess over LinkedIn Connections or Twitter followers? Or consider taking a Digital Marketing or Social Media Mini-MBA at the Rutgers Business School Executive Education where Mike Moran and I teach, My curriculum is   Web Analytics and ROI for Better Decision Making. But is bigger better? The exception. Ross, Cynthia M.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 23, 2015
    [Media, Twitter] Why Marketing Needs to Fix the Customer Experience
    or follow me on Twitter @bizmkter. Branding CRM corporate overlords customer service linkedin porcupines social media 'We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care. Namaste, my friends.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Media, Twitter] A Wikipedia Expert's Thoughts on the NYPD Editing Controversy
    Following fast, the New York media and tech press collected denials from the department, criticism from the mayor''s office (which apparently has its own history of Wikipedia editing), and ultimately a statement from the police commissioner saying, "I don''t anticipate any punishment, quite frankly." Social Media Daily Maybe.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Media, Twitter] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    'Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. Starting off, attracting the right people and the speaking to the right audience is essential in a B2B inbound marketing campaign. Who are we speaking to?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Media, Twitter] The Revised Approach to Content Distribution
    This type of content is often optimized by channels like your blog and website, social channels (LinkedIn, Facebook, Twitter, etc.), and video channels like YouTube and Vimeo, or even used to facilitate conversations with influencers and media outlets. Marketing—at its core—hasn't changed. How They Work Together.
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Media, Twitter] How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic]
    'Thanks to Twitter, businesses are closer to consumers than ever before. According to charts published on Search Engine Watch , 70% of surveyed Twitter users expect a response from brands they reach out to on Twitter. Social Media Daily Of those users, 53% want that response in under an hour. How much punctuation (?, !)
  • SAZBEAN  |  FRIDAY, MARCH 20, 2015
    [Media, Twitter] 3 Social Media Marketing Trends for 2015
    Here are three social media marketing trends to watch for in 2015. Consumers want to connect with the people who make up a brand, and social media is the way to do it. One company that has taken great advantage of social media marketing is Lifelock, Inc. Lifelock went on to have Twitter parties. Those days are gone.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 20, 2015
    [Media, Twitter] Why a Sign up Form Is a No-Brainer for Email List Growth
    In order to fuel continued and sustained list growth it’s a no-brainer to have an email sign up form on your website, blog and your other digital properties like social media sites. 'A list of contacts is essential for any business that wants to stay in touch with prospects and customers. That list also shouldn’t be static.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Media, Twitter] A Detailed Guide to Using Slideshare Analytics
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | A Detailed Guide to Using Slideshare Analytics by Ann Smarty - Maximize Social Business. 'Slideshare has become a staple of content creation in recent years. SlideShare
  • HUBSPOT  |  FRIDAY, MARCH 20, 2015
    [Media, Twitter] A Simple Formula for Writing Kick-Ass Blog Titles
    They represent it in search engines, in email, and on social media. That''s the 140-character limit on Twitter, minus the 22 characters a URL takes up in a tweet, minus one for the space between the title and the link.) 'Look, I said ass. And in a minute, you''ll know why. Titles are what sell the content. Let''s clear that up.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Media, Twitter] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    Instead, referrers grew to trust a firm’s expertise based on thought leadership through speaking engagements, articles, social media, and more. On Twitter or LinkedIn? 'Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. Be Patient. Wrong.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Media, Twitter] 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t by Jim Belosic - Maximize Social Business. Many things. Facebook
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Media, Twitter] 14 Ways to Increase Your Clickthrough Rate on Twitter
    Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your Twitter handle to view your profile. The Challenge: It Takes Work to Get Clicks on Twitter.
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