• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media, Twitter] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media, Twitter] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media, Twitter] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    friend or Twitter follower calls customer service. press releases, select art work, buy media and. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. acquisition.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Media, Twitter] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 22, 2015
    [Media, Twitter] The new Myspace? Which social channels are here to stay
    The findings illustrate a social media landscape which is fast becoming more complex, nuanced and diverse as younger people regularly interact via an array of digital tools. 26% of adult internet users used Instagram – up from 17%, and 23% used Twitter, up from 18%. Want to know more about using social media for business.
  • BIZNOLOGY  |  FRIDAY, MAY 22, 2015
    [Media, Twitter] 7 ways to use bloggers in your content marketing strategy
    Whether it’s for YouTube, Facebook, Twitter, Vine, or Snapchat, most bloggers are pretty video-savvy and can throw together engaging pieces that feature your products or services. Content Marketing Internet Marketing Search Marketing Social Media Marketing blogging Content marketing Facebook influencers pinterestHire them to consult.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 22, 2015
    [Media, Twitter] Using reddit for Hiring Talented Employees
    This was just 1 way that the Obama campaign reached out on social media. She blogs to show brands how to use social media in their recruitment. Twitter | Facebook | LinkedIn |. You may have heard about reddit at least once in your life. Now that you remember what reddit is let’s go a little deeper. Yes, […].
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Media, Twitter] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    Considering that millions of customers engage with brands on social media platforms, a referral model woven around this technique is fundamental to any marketing plan. The program allows socially savvy customers to simply put an invitation on their Facebook or Twitter page, encouraging friends to check out the service.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Media, Twitter] 5 Disruptive Social Selling Technologies
    Editor’s Note: One of our regional sales managers, Jack Kosakowski, is a social media marketing ace. InsightPool is already known in the social media marketing space as one of the top platforms for social drip campaigns. Add them on Twitter and you will see what I mean (@insightpool). Access to account history in social media  .
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 21, 2015
    [Media, Twitter] What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
    This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. For social media network development, dedicating fifteen minutes daily to a particular channel may be what is needed to get back on track and feeling productive. Get Reorganized.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 21, 2015
    [Media, Twitter] Social Media Influence Marketing: Why Include Blogs
    In 2015, there’s no doubt that brands and agencies must integrate social media influence (SMI) marketing strategies in their development plans, and that blogs should be included in their priorities. Raymond Morin contributes a monthly column on Social Media Influence. Twitter | Facebook | Google+ | LinkedIn |.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 21, 2015
    [Media, Twitter] Social Media Lessons From 8 Tech Support Companies
    Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. However, considering social media for your small business is a big decision. 24/7 Techies – Facebook and Twitter. ACS Services – Facebook and Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Media, Twitter] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500% and new qualified sales opportunities by $3.4
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Media, Twitter] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    According to our research , when prospective clients turn to social media for a professional services firm and specific expertise, 70% tune in on LinkedIn. Contact information should include an email address, phone number, Twitter handle, and company URL. Suite Topics Social MediaYour employees are your advantage.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 20, 2015
    [Media, Twitter] FAQ on Starting a Profitable Podcast from Scratch
    Podcasting, as far as media goes, is one of the most inexpensive things you […] Author information Jonah Geil-Neufeld Jonah Geil-Neufeld contributes a monthly column on Podcasting. Twitter | Facebook | LinkedIn | FAQ on Starting a Profitable Podcast from Scratch by Jonah Geil-Neufeld - Maximize Social Business. Podcasting
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 20, 2015
    [Media, Twitter] The marketing conference guide for socially awkward people
    For example, during the lunch break, I was standing next to that social media lady carrying a huuuge purse. mean, how many times can you say: “Heya, I’m Liz, and I’m a social media ninja rockstar”? For example, during the lunch break, I was standing next to that social media lady carrying a huuuge purse.
  • KEO MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Media, Twitter] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    Please join the conversation online at LinkedIn ,  Facebook , & Twitter , using hashtag #B2Award. The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz.,
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 19, 2015
    [Media, Twitter] @MNBurgess Rutgers Executive Ed Interview on Social Brand Strategy #RBSEE #socialmedia
    Please tell me how you started out in Social Media? Well, for me, social media was a natural evolution of my marketing communications background, starting with advertising at McCann, moving to direct marketing, then to digital marketing, and finally to social media marketing. Please check out @SocialEmployee media buzz!
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Media, Twitter] 3 Marketing Lessons Learned in 3 Weeks
    This was certainly no surprise to me but it is pretty amazing how many people you will find talking about how much they hate Comcast on Twitter. The point of this isn’t really that people hate Comcast but that they are extremely vocal about their hate on social media. Enjoy! 1. Tom Brady…. Just kidding. Let’s try again. 1.
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Media, Twitter] 5 Technology Services Blogging Blunders to Avoid
    Share each blog post on your company’s social media channels and encourage other employees to share your blog in relevant LinkedIn Groups. On Twitter or LinkedIn? Starting a new technology blog is exciting, a little intimidating — and comes with a long list of important decisions. Not sure where to start?
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Media, Twitter] Search isn’t about search anymore, it’s about social
    Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. Tweeters : Twitter’s hard but worth it, if you can make the right connection. Social Media Marketing. Influencer Outreach. Do it!
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Media, Twitter] Looking for an Instagram Scheduler? Check Out Onlypult
    It’s often hard for social media managers to effectively manage Instagram accounts because that requires a person to have a mobile device available at all times. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. All opinions are 100% mine.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 19, 2015
    [Media, Twitter] Content Marketing Questions — How To Do Marketing With No Budget?
    It’s not really an apples to apples comparison because advertising is a media buy (paid media). Please follow me on Twitter , LinkedIn , and  Facebook and  Subscribe here for regular updates. I have done a whole bunch of interviews in the last few weeks on content marketing questions. Content marketing. Content marketing.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Media, Twitter] 5 Ways to Incorporate Social Media Into Your Next Hotel Event
    Last week, a couple hundred marketers converged at The Omni Parker House in Boston, Massachusetts for the inaugural Social Media Tools Summit. Debbie Miller contributes a monthly column on Social Media for the. where she provides clients with writing, editing, and social media. Social Media for HospitalityDebbie Miller.
  • MARKETING ACTION  |  TUESDAY, MAY 19, 2015
    [Media, Twitter] Don’t Panic! How to Handle a Social Media Marketing Crisis
    Social media is a great way to rub virtual shoulders with potential and actual customers. Things happen fast –especially on channels like Twitter – and most of us aren’t as nimble as we need to be in order to react to the rapid-fire pace. That’s especially true when a social media crisis comes up. Crisis Management.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 18, 2015
    [Media, Twitter] Empowering employees to be brand ambassadors #amplifyfest #DW24 #DigitalWorkplace
    This begins with a frank discussion about social media in the workplace, a basic social computing policy, and at minimum a basic social training program. Online media consumption continues to grow, and organizations must be prepared to meet their target audience on social media platforms. And this engagement is essential.
  • WINDMILL NETWORKING  |  MONDAY, MAY 18, 2015
    [Media, Twitter] 5 Tips to Create an Effective Slideshare Call-to-Action
    She has 7 years of experience in search and social media marketing. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Everything you put online should have some kind of brand-specific purpose. Even if it didn’t when you created it, it damn well better have it by the time you publish. Author information. Ann Smarty. Ann Smarty.
  • CMO ESSENTIALS  |  MONDAY, MAY 18, 2015
    [Media, Twitter] The Marketers Speak: 42 One-Liners & Quick Tips from Top Practitioners
    Follow Everette on Twitter via: @Everette. Follow Meagan on Twitter via: @MegNordmann. Adam Dailey, CEO / Co-Founder, FunLy Events : “Measure and execute fast…” Follow Adam on Twitter via: @KeepMovingFast. Follow Melissa on Twitter via: @Melissa_Egg. Follow Sherry on Twitter via: @SherryChao. Nicole L. Joanne I.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 18, 2015
    [Media, Twitter] The art and science of developing an enterprise content strategy
    believe in your ideas in  The Content Code. I was particularly interested in the idea of  gray social media. These people in the gray social media you talk about — they may be the most influential of all if they are quiet advocates. Kevin Green explains how he leads one of the most complex content-juggling acts in the business world.
  • ENGAGE  |  MONDAY, MAY 18, 2015
    [Media, Twitter] 6 Ways to Make a Good Impression on Facebook
    They are industry standards shared by smart people who spend the bulk of their time keeping up with the ever-changing social media landscape and devising strategies to remain effective in this space. like to read what these people have to say — and because social media is such a dynamic medium, I like to read it on a daily basis.
  • HUBSPOT  |  SATURDAY, MAY 16, 2015
    [Media, Twitter] How to Spot a Lead on Twitter [Flowchart]
    According to a survey conducted by PeopleLinx , 76% of reps understand LinkedIn's potential for sales, but a scant 16% see the value in Twitter for social selling. While it's fairly simple to identify a good fit prospect on LinkedIn based on social activity and profile information, spotting a lead on Twitter isn't so easy.
  • SOCIAL MEDIA B2B  |  FRIDAY, MAY 15, 2015
    [Media, Twitter] Do B2B Customers Want to Tweet a Purchase?
    And if you take this one step further and think about a Twitter order. Do you know how many of your regular customers are on Twitter? Your customer authorizes certain Twitter accounts to place these orders. Since Twitter is a public network, your customer will want to mask their order a little bit. It is not about Emoji.
  • BIZNOLOGY  |  FRIDAY, MAY 15, 2015
    [Media, Twitter] What does it take to launch a link building campaign?
    Social media often provides the best platform for finding influential people within your niche. However, while it’s possible to find influencers through built in tools like Twitter Lists, third party tools such as BuzzSumo and Followerwonk can make the process much easier. Determine Scope of Project. Increased traffic/conversions.
  • FATHOM  |  THURSDAY, MAY 14, 2015
    [Media, Twitter] Consumer Brand SEO Pulse: 5.14.15
    Google Confirms New Experiment with Twitter in Search Results”. Mobile SEO Social MediaWelcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Media, Twitter] Want People to Share Your Visual Content? Avoid These 6 Common Mistakes
    In the perpetual race to stand out on social media, visual content is pulling in front and kicking up speed. According to Socially Sorted , the image-focused Instagram is now surpassing Twitter in daily mobile traffic. What are the feelings you want to evoke from your social media audience? Your fans followed you for a reason.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Media, Twitter] Creativity, Technology, And The Future Of Storytelling
    talked about how social media is only 12 years old and yet it has allowed everyone with an internet-connected mobile device to connect with anyone, anywhere in the world. Social media has turned us all into publishers. What Is The Content Marketing Imperative? And so we largely tune out the ads. went through the history of advertising.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 14, 2015
    [Media, Twitter] How to Use a Lead Generation Item on Facebook
    Think Social Media, think Facebook. Billions of people use social media, which means if it’s not a part of your inbound marketing strategy you’re losing out! Her core business, AmyHall.biz, advises and implements WordPress, Social Media, Inbound Marketing, and MailChimp Email Marketing solutions for companies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 14, 2015
    [Media, Twitter] Why you need to re-evaluate the design of your blog
    The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries.”. Connect with Jon on Twitter , Facebook , LinkedIn , and Google+. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries.”. Design matters. Visuals matter.
  • VIRALLY BLOG  |  THURSDAY, MAY 14, 2015
    [Media, Twitter] What is missing from your content strategy
    We are inundated with email newsletters, social media notifications as well as the normal stream of updates and emails. There is also the option of paying to boost your content into relevant streams on social networks like Facebook and Twitter. So why is it all not working? It is no wonder our amazing content does not get seen.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Media, Twitter] How to Launch a Product: Secrets From Silicon Valley's "Most Sought-After Image Consultant"
    She also teamed with Sean Garrett (Twitter) and Brian O’Shaugnessy (Skype, Google) to create The Pramana Collective, one of the Valley’s most influential yet mysterious (two years without a website) agencies. She cited narrative development, marketing materials, media training, and press assets. So, how’d she do?
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Media, Twitter] 6 Data-Backed Lessons for Content Marketers in Europe
    We found that marketers are using SEO tactics more than social media for organic content distribution. Notice that Google organic traffic (SEO) had much more positive ratings than Facebook, LinkedIn, Twitter, and Google+ as an organic content distribution option. 5) Paid distribution on social is still not being utilised much.
  • KEO MARKETING  |  THURSDAY, MAY 14, 2015
    [Media, Twitter] Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards
    Please join the conversation online at LinkedIn , Facebook  & Twitter using hashtag #B2Awards. The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz., Awards
  • LEADERSHIP  |  WEDNESDAY, MAY 13, 2015
    [Media, Twitter] CMO Spotlight: “Get to the Future First”, says Keith Weed, CMO, Unilever
    Watch this video to see how Unilever puts people first—by providing mobile content and entertainment in one of India’s most “media dark” region of Bihar. Citing how Unilever worked to “unlock the magic”, Weed talks about the Axe “Make Love Not War” campaign that started with a Super Bowl TV ad but gathered huge momentum on Twitter.
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Media, Twitter] Six Essential Online Marketing Tools for AEC Firms
    Social Media Scheduling Tool Timing is everything, especially in social media. Whether your firm is sharing content on LinkedIn, Twitter, or Facebook, you’ll want to keep consistent profiles and update channels when people will most likely see it. Did I mention that its free)? Lead sheets can be a mile long.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Media, Twitter] If you stopped publishing your social content, would anybody notice?
    By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. And that’s just considering the “biggies” — Facebook, LinkedIn, and Twitter. Debate even. Do we post more? The same? Are you building authority?
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Media, Twitter] Social Media for Finance Marketers: 3 Steps to Getting Started
    When we think of marketers, we often think of using social media to promote content and engage with consumers online. When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. Social Media Dail
  • VIRALLY BLOG  |  TUESDAY, MAY 12, 2015
    [Media, Twitter] Banner Ads – How And Why
    They can be as just pictures, text, video, audio and more recently, rich media. Rich media is enhanced media that utilizes a combination of text, audio, still images, animation, video, and interactivity content for active participation from the recipient of the ad. What To Consider? What is the aim or objective? Evaluation.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 12, 2015
    [Media, Twitter] The Speakers at the Social Tools Summit #SocialTools15
    The first Social Tools Summit is already under way as we speak in Boston, and in the first hour of our event our hashtag #SocialTools15 is already trending on Twitter. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • VIDYARD  |  TUESDAY, MAY 12, 2015
    [Media, Twitter] Vidyard and SnapApp Partner to Bring the Power of Interactive Video to B2B Marketers
    Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content. SnapApp (Twitter: @Snap_App ) is an interactive content creation platform that enables marketers to boost results by 2-3x across all their existing marketing programs. About Vidyard.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 12, 2015
    [Media, Twitter] Make Your Storytelling Content Worth Sharing
    This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Twitter | Facebook | LinkedIn | YouTube |. Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. However, you need more […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Media, Twitter] Is there a place for social media in a boring business?
    Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really be a priority in the marketing mix for a “boring” business. People.
  • CMO ESSENTIALS  |  MONDAY, MAY 11, 2015
    [Media, Twitter] What Matters to You in a Marketing Publication? [Poll]
    Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting. Best-in-Class Approaches to Social Media Investment. On CMO Essentials, we talk a lot about customer-centric marketing , but as a reader, you are our customer. Using the poll below, please check all the options that you value in a publication.
  • EMAGINE B2B BLOG  |  MONDAY, MAY 11, 2015
    [Media, Twitter] Simplify Your Social Media Marketing with These Terrific Tools
    Social media is one of the most powerful ways to increase brand awareness, thought leadership and send traffic to your website. However, like any other marketing effort, social media is not something you can just ‘set it and forget it’. Social MediaContent Resources and Curators. Image Makers. Streamline Sharing.
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Media, Twitter] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    For rising high-visibility firms, the most effective marketing strategies combine traditional techniques like in-person networking and industry trade events with online channels — such as email marketing and social media. Social media presence. We live in a world overflowing with information vying for our attention. On LinkedIn?
  • BIZNOLOGY  |  MONDAY, MAY 11, 2015
    [Media, Twitter] Increasing engagement in content marketing
    For social media content, images can help you stand out from the crowd. We’ve seen data suggesting that images on Twitter increase engagement by as much as 150%. The bigger basic in social media, though, is timeliness and repetition. Here are a few ways to make this happen. Start with the Basics. More Advanced Ideas.
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Media, Twitter] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media  channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. Second, you have the benefit of bringing their audience directly to your social media channels. Today, the landscape is completely different. Has yours?
  • WINDMILL NETWORKING  |  MONDAY, MAY 11, 2015
    [Media, Twitter] 5 Ways to Drive Blog Traffic From Pinterest
    It even drives more traffic than Twitter! Another great thing about Pinterest is that it’s not as time-sensitive as Facebook or […] Author information Leah Mazur Leah Mazur contributes a monthly column on Social Media Traffic Generation. Social Media Traffic GenerationShe also loves event planning, traveling, and cooking.
  • VIDYARD  |  FRIDAY, MAY 8, 2015
    [Media, Twitter] Your Video Marketing Strategy Still Needs YouTube (as well as Facebook)
    As you know, other social media sites also offer a video experience, including Vine, Instagram, and Twitter. These sites are perfect for even shorter content, since Vine videos can only be 6 seconds long, while Instagram Twitter videos can be around 15 to 20 seconds. How can marketers keep up? Yes, yes it is. No, it isn’t.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 8, 2015
    [Media, Twitter] What Star Trek Can Teach You About Twitter
    million Twitter followers, Patrick Stewart , best known for playing Captain Jean-Luc Picard on the TV series Star Trek: The Next Generation, is definitely doing something right on social media. Marketers stand to learn a lot from Sir Patrick when it comes to using social media as a marketing tool. With 1.6 Social Marketing
  • VERTICAL RESPONSE  |  FRIDAY, MAY 8, 2015
    [Media, Twitter] 5 Ways to Use LinkedIn for B2B Marketing
    While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. Social Media B2B marketing linkedinIt’s the only social networking platform solely focused on business, making it the perfect place to invest in marketing efforts. Joined LinkedIn groups.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 8, 2015
    [Media, Twitter] 5 Social Media Networks Used by Luxury Brands in China
    So, foreign brands must use Chinese social media networks to penetrate this market and meet the demand of the Chinese population. Taobao The […] Author information Olivier Verot Olivier Verot contributes a monthly column on Chinese Social Media. Chinese Social MediaThe luxury market attracts Chinese consumers.
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 7, 2015
    [Media, Twitter] @BlueFocus announces Top 50 Twitter #EmployeeSEAL 2015 Award #Leadership
    The #EmployeeSEAL honorees are business men and women who are active, engaging and respected on Twitter and within their organizations—and who meet the following requirements: Must regularly produce some form of business-related online content (i.e., Must be active in social media (e.g., must have at least 200 followers on Twitter).
  • MARKETING CRAFTMANSHIP  |  THURSDAY, MAY 7, 2015
    [Media, Twitter] Investment-Related Publicity: How Clueless is Your Fund?
    According to BNY Mellon’s most recent survey of Investor Relations (IR) practices worldwide, fewer than half of the nearly 700 respondents are using media relations to support their IR goals. More significantly, only 6% of that group included media exposure as a top IR goal.
  • HINGE MARKETING  |  THURSDAY, MAY 7, 2015
    [Media, Twitter] How Should Technology Firms Tackle Social Media Branding?
    But one thing that many style guides don’t cover is how to represent your firm’s brand on social media. Social media is an effective way to reach a broad audience on a more personalized level. In fact, about 65% of prospects check out technology services firms on social media before they buy. On Twitter or LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 7, 2015
    [Media, Twitter] The Best Way to Measure Thought Leadership
    More specifically, when you or your organization are seen as a thought leader, the media will want your perspective on what is happening in the market. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. You can find him on Twitter (@wittlake) when he isn't working with B2B marketers. Sorry.
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 6, 2015
    [Media, Twitter] Snapchat. Yo. Kik. Really? Best-in-Class Approaches to Social Media Investment
    There’s no question brands can create and sustain valuable relationships over social media. Don’t have a Facebook strategy, or a Twitter strategy, or Foursquare strategy. Social media is big and growing, but it is still dwarfed by the analog world in which people live and interact. Credible Authorities, Real Results.
  • HINGE MARKETING  |  WEDNESDAY, MAY 6, 2015
    [Media, Twitter] How to a Create a B2B Case Study that Boosts New Business
    Over a recent 4-month period, social media activity created 170 new leads. On Twitter or LinkedIn? Did you know that 84% of buyers say they won't interact with a brand unless they trust it? Or that more than one third of buyers trust a stranger's opinion more than a brand's? You create case studies. Case Studies
  • BIZNOLOGY  |  WEDNESDAY, MAY 6, 2015
    [Media, Twitter] Social media monitoring: why it’s a must
    Before the Internet and Web 2.0, the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Southwest Airlines took to social media touting how they are now the only U.S. Like this post?
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 6, 2015
    [Media, Twitter] 10 Types of Questions to Use in Your Visual Marketing
    Are you struggling to improve social media engagement? Does interaction on sites like Facebook, Twitter and Google Plus feel like a never-ending challenge? With […] Author information Rebekah Radice This monthly Visual Social Media Marketing post is contributed by Rebekah Radice. Visual Social Media Marketing
  • VIRALLY BLOG  |  WEDNESDAY, MAY 6, 2015
    [Media, Twitter] Twitter And Business
    It’s important to decide which social media platforms are right for your business, and then use them appropriately and at the right times. Businesses Businesses should be on Twitter as they can as this helps their brand get more well known and is often the most popular apart from Facebook. Connect With Anyone. The Time Is Right!
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 6, 2015
    [Media, Twitter] How Intel Attracts More Than 2 Million Readers A Month
    Luke Kintigh , Intel’s Global Content and Media Strategist, is a triple threat in the content marketing industry: part content creator, part data analyst, and part distribution genius. How did your role change as you transitioned from iQ Managing Editor to Intel’s Global Content and Media Strategist? Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 6, 2015
    [Media, Twitter] Take the test. Do you have a social media addiction?
    As you scroll through your Facebook feed, life becomes nothing more than background noise. A few years back, a post on this blog discussed whether social media addiction was real. Wired for social media addiction? Why can’t we stay away from social media, even for three minutes? Do you have a social media addiction?
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Media, Twitter] You can only win search by winning social
    Robot armies of perfectly-tuned and websites, even if they control a zombie horde of blog, Facebook, Twitter, Pinterest, and Google+ posts, don’t quite propagate the same way that true community and customer interest does. Social Media Engagement is Not Just Dropping Links. Social media’s the answer, buddy.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 5, 2015
    [Media, Twitter] Marketers Rejoice! Emoji Marketing is Here
    number of platforms, like Swyft Media and Snaps, have emerged to streamline this process for brands. Also, Disney and Lucasfilm teamed up with Twitter to create Star Wars emojis to promote the upcoming film. Author: Dayna Rothman Last month, legions of iPhone users rejoiced in the ability to download Apple’s iOS 8.3
  • B2B LEAD BLOG  |  MONDAY, MAY 4, 2015
    [Media, Twitter] Is Twitter the Next Big Player in Big Data Marketing?
    All the buzz around social media madness to this point has surrounded the immense revenue potential for advertising. Basically, that’s what drove the worth of Facebook to $200 billion and Twitter’s estimated value to $17 billion. But we forget that social media is still a toddler in terms of businesses.
  • HINGE MARKETING  |  MONDAY, MAY 4, 2015
    [Media, Twitter] SEO and Professional Services Marketing: What Every CEO Should Know
    ” It short, it means creating and sharing (via social media, email, and other platforms) truly exceptional content. By ensuring that these qualities guide your content, both on your own site and in guest publications, you will give your website the best chance to succeed. 8) Social media powers SEO. The top reason?
  • B2B MARKETING INSIDER  |  MONDAY, MAY 4, 2015
    [Media, Twitter] How To Choose Amazing Images And Create Stunning Visual Content
    My job is to select the primary image for each post that will be used across our social media platforms, on our homepage, and at the top of the post, so it should be relevant to the story and compel someone to click on the link. We see social media as a way to show off our personality, not just duplicate already published material.
  • WINDMILL NETWORKING  |  MONDAY, MAY 4, 2015
    [Media, Twitter] Why Do All Company Videos Look Alike?
    This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. In 2003, Jayson began using video to help others tell their stories through his video production company, Miller Farm Media. Author information.
  • HUBSPOT  |  MONDAY, MAY 4, 2015
    [Media, Twitter] 5 Cheap (or Free!) Digital Tools You Could Be Using for Your Ecommerce Site
    Some are as simple as hashtag use in social media, while others may take a little more research and practice. The campaigns run on any social media platform out there, from Facebook to Vine and everything in between. Speaking of graphics, what do you do when you need high quality social media headers and blog images? Offerpop.
  • CRIMSON MARKETING  |  FRIDAY, MAY 1, 2015
    [Media, Twitter] Infographic: What Does Social Selling Look Like in 2015?
    54% of salespeople closed a deal as a direct result of social media #socialselling Click To Tweet. 45% of #B2B marketers prefer mktg on #LinkedIn, while 20% choose #Twitter Click To Tweet. Searches for the term “social selling” didn’t explode until 2011. Social Selling will become a  reality.  . Source: SalesforLife.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 1, 2015
    [Media, Twitter] Another 6 Killer Ways to Get Your Nonprofit Shared on Social Media
    Continuing from our post last month “4 Killer Ways to Get Your Nonprofit Shared on Social Media” Humanize your content by making it engaging or fun TIP: Use humor, storytelling and language that gives you personality. CFRE contributes a monthly column on Social Media and Nonprofits. Twitter | Google+ | LinkedIn |.
  • CMO ESSENTIALS  |  FRIDAY, MAY 1, 2015
    [Media, Twitter] 3 Ways to Battle the CMO-CIO Disconnect
    Her responsibilities include directing QuotaFactory’s marketing strategy and presence, monitoring and analyzing social media channels, creating valuable content for sales and marketing professionals, overseeing the Sales Wars blog , and collaborating with guest authors. Follow her on Twitter via  @Megan_Marie_T. Problem-solve together.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Media, Twitter] 6 Questions to Answer When Launching a B2B Content Marketing Program
    We do this by presenting information gathered from social networks’ own reporting tools ( Twitter Analytics , Facebook Insights) as well as third-party platforms like RavenTools. Thanks to social media and a number of other online communities, we are able to reach out directly to existing customers and prospects to ask them questions.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 30, 2015
    [Media, Twitter] 10 Fantastic Instagram Posts and Why they Work
    Peg is a social media strategist, writer, and speaker. She's co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. Author information. And her job.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 30, 2015
    [Media, Twitter] Sometimes you don’t need community. Sometimes you just need a hamburger
    observed a talk recently where a leading social media speaker told the audience that people don’t want to buy something. Twitter chat? have not joined his social media movement. recently saw a presentation from a leading speaker saying the 4 Ps are dead because of social media. Twitter chat? Another thing.
  • SYNECORE  |  WEDNESDAY, APRIL 29, 2015
    [Media, Twitter] 5 Blogging Tips To Get More Leads
    To increase your readership, post your blogs to social media groups or syndication services. For example, you could ask a visitor to download a content offering, sign up for your newsletter, or tweet your post on twitter. So, you want to create the ideal presence for your company online. Both play heavily into generating leads.
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Media, Twitter] Hashing Out Hashtags: What They Are & How to Use Them [Infographic]
    While hashtags didn't rise to popularity (with the help of Twitter) until after 2007, they were actually first used during the late 90s to categorize items into groups on IRC (Internet Relay Chat.). Content Creation Social Media DailyWhat do overalls, Mariah Carey's Christmas album, and hashtags all have in common? You're not alone.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 29, 2015
    [Media, Twitter] 12 Awesome Content Marketing Ideas That Aren’t Blog Posts (Infographic)
    Today I want to share with you 12 creative media formats that make your company’s story stand out from the blogging sphere. Perhaps move onto Twitter and host a Q&A session? Editor's Note: Today's post comes courtesy of Sylvia Jensen , Senior Director, EMEA Marketing, Oracle Marketing Cloud. Content Marketing
  • HINGE MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Media, Twitter] 5 B2B Social Media Tips to Drive Prospect Engagement
    Here’s the good news: B2B social media is making it easier than ever before to engage with clients and prospects through multiple channels for two-way communication. With B2B social media, professional services firms have the tools to reach out, respond and resolve any issues or questions. On Twitter or Facebook?
  • BIZNOLOGY  |  WEDNESDAY, APRIL 29, 2015
    [Media, Twitter] Task management is time management: 3 tools that work
    All-in-One Social Media Management. You’ve got your Twitter profile. Now there’s no excuse to waste time on visiting each social media site when you have social media dashboards. Social Media Marketing Web Applications business management Time managementYour Google+ account. But that’s so 2010. Smarter Calendar.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 29, 2015
    [Media, Twitter] Why Is Social Media Important?
    So why is social media so important? We are seeing logos for some of the most popular social media sites on our webpages more often than not and  yet a lot of small  businesses still don’t use it. Twitter is not far behind either! Facebook and Twitter are perfect examples of the web 2.0
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 29, 2015
    [Media, Twitter] What Is Dark Social Media?
    This is called Dark Social Media and it’s changing the way we think about digital marketing. Dark social media has been around longer than Facebook and Twitter, but nobody has quite realised just how much power it has.  When The post What Is Dark Social Media? Dark social is a term coined by Alexis C.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 29, 2015
    [Media, Twitter] Four steps to stay on top of social media trends
    How can a busy marketer possibly keep up with these social media trends? I’m here to tell you that it’s not impossible and that it shouldn’t take a large chunk out of your schedule, either. Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. by  Kiki Schirr , {grow} Contributing Columnist. Unplug!
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Media, Twitter] Which Live Streaming App Should You Use? Inside the Best Features of Periscope, Meerkat & More
    Finally, if the viewer chooses, then his or her chat messages are posted to Twitter as @reply messages Very powerful connecting stuff here! Social MediaLive streaming has come a long way in the last decade. Back in 2008, I covered the U.S. Presidential Primary in New Hampshire with a Nokia N95, and streamed in 3G, using Qik.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 29, 2015
    [Media, Twitter] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
    According to the author,  the campaign worked by increasing sales!!! . I’m not sure how he knows that. I’m not sure how he knows that it wasn’t the media spend alone and not the creative. I’m not sure how he isolated all the social interactions the creative generated from the media or the creative itself.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Media, Twitter] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    After some early failures, Pinterest caught on and quickly attracted a niche audience, and it didn’t take long for it to join other social networks like Facebook and Twitter at the top. You create marketing plans for your Facebook, Twitter, and other social media accounts, right? Social Media DailySo, where do you begin?
  • VIEWPOINT  |  TUESDAY, APRIL 28, 2015
    [Media, Twitter] 3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
    Familiarize yourself with their Twitter presence—specifically the hashtags they use—to get a sense of their interests and beliefs. If you find they don’t use social media very much you can be a little more traditional in your approach. Following the prayer, the quarterback threw a quick pass over the middle to score. Period. Reheat.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 28, 2015
    [Media, Twitter] The Top 10 WordPress Contact Forms
    This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines. Twitter | Facebook | Google+ | LinkedIn |.
  • BIZNOLOGY  |  TUESDAY, APRIL 28, 2015
    [Media, Twitter] How to use influencer marketing to promote your book
    Unlike advertising or a book tour, there is no barrier to entry to social media. Social media enables both intimate one-to-one relationships with online influencers. Social also enables access to one-to-many and many-to-many social media shares. You can still register and it’s free. Paul M. Hugs not horns”. Gini Dietrich.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 28, 2015
    [Media, Twitter] The fatal flaw for most start-ups is marketing
    Find her on twitter  @meravchen The post The fatal flaw for most start-ups is marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories 7 Ways social media has changed leadership Why entrepreneurs will always beat intrapreneurs Social selling and the social enterprise: From fantasy to reality.
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