• HALEY MARKETING  |  SUNDAY, AUGUST 28, 2016
    [Media, Twitter] Why I Don’t Believe My Clients Who Say They Don’t Care About Emotional Intelligence
    It seems that articles featuring this topic have popped up all over my Facebook and Twitter feeds, as well. Ask Haley Emotional Intelligence Emotional Intelligence in Staffing Haley Marketing Haley Marketing Group social media marketingWhat is emotional intelligence and why do people want to know so much about it?
  • THE NEW STRATEGIST  |  SATURDAY, AUGUST 27, 2016
    [Media, Twitter] The Best Money You’ll Ever Spend on SEO, Social, and Content
    You may have all the technology and expertise in the world at your disposal, but do you have this crucial element to SEO, content and social media success? beautiful piece of software, with all the data dots connected, and all the keyword bells and social media whistles that you could ever ask for? Do you have a fantastic SEO platform?
  • CONTENT STANDARD  |  SATURDAY, AUGUST 27, 2016
    [Media, Twitter] Lessons for Your Brand from Facebook Live Video—As Told by Hashtags
    From Twitter’s deals with PAC-12 and Thursday Night Football to the recent announcement that Tumblr is launching its own live video service , no social channel is immune to the live video craze. It seems like every week something new happens on Facebook Live video. nofilter. Unpredictable Content, Predictable Results.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Media, Twitter] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. In a bit of an upset, Twitter conquered LinkedIn in.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Media, Twitter] Content Methodology: A Best Practices Report
    and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. In the.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Media, Twitter] Staffing and Launching Your Content Marketing Program
    Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Media, Twitter] Content Marketing Playbook: Strategy and Roadmap
    rise as a media powerhouse in its own right. stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Media, Twitter] Evangelizing a Content Marketing Program
    brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. doesn’t work in the modern media landscape.
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Media, Twitter] Facebook’s Political Media Machine, and 5 Other Stories We’re Reading
    Ghost.: A Journey Into the Social Media Lives of Teens. The Wall Street Journal: Why Twitter Can’t Shake Its Harassment Problem. What counts as crossing the line on social media? Social platforms have always been a haven for harassment, but it seems Twitter is having a harder time than its rivals monitoring user behavior.
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Media, Twitter] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    Paid social (LinkedIn, Facebook, Twitter, etc.). You invest in paid media (search, social, display, retargeting, etc.). Investments in paid media can yield huge returns, but only if you know which keywords, ads, and campaigns result in down-funnel opportunity conversions. You want to accurately connect marketing to revenue.
  • LEADERSHIP  |  FRIDAY, AUGUST 26, 2016
    [Media, Twitter] Crafting the Perfect Social Posts – Part 2
    If you know what you’re doing, social media can be a great thing for your business. This week, I’ll be finishing up by talking about Facebook, Twitter, Pinterest, tumblr, and Snapchat, and the techniques covered in this handy infographic from myclever Agency. Twitter. Let’s see what they recommend. Facebook. Pinterest. tumblr.
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Media, Twitter] No Filter: DJ Khaled and the FTC’s Snapchat Problem
    The only evidence that he’s also a paid brand ambassador, however, comes from a Twitter marketing case story which has since been removed. (DJ Khaled’s representatives and Ciroc both did not respond to requests for comment). “[It’s] not possible to monitor all social media marketing, obviously,” she said.
  • ION INTERACTIVE  |  FRIDAY, AUGUST 26, 2016
    [Media, Twitter] Interactive Content Marketing Weekly Roundup: August 22-26
    As well, tune in to our social media accounts for more in content marketing and interactive content tips and tricks! Twitter. Another busy marketing week, another exciting Friday! At the end of every week, we bring you more news, best practices, and exciting tips and tricks for you marketing mavens out there. Check it out! Facebook.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Media, Twitter] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    Speaking of social… According to McKinsey and Company , email far surpasses the social media giants where generating customers is concerned—in fact, it’s 40 times more effective than Facebook and Twitter. When I think about digital storytelling, there are a few images that come to mind. ” Are you among them?
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Media, Twitter] 5 Content Marketing Lessons from David Ogilvy
    For example, Co-Schedule recently used this headline in their article: “This Is the Social Media Posting Schedule That Will Boost Your Traffic By 192 Percent,” which captured 409 shares. Maybe it’s a targeted LinkedIn group or Twitter. David Ogilvy (1911­–1999) was a seminal figure in 20 th century advertising. Share a lesson.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Media, Twitter] How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
    Using the exact templates above for the outreach I did for " 100+ Job Boards For Job Seekers and Recruiters ," I received a 17% response rate , built 8 EDU backlinks , and got social media shares to the students of two different universities. That said, SEO is very much a rich get richer game. How can you break into the top 10? Keep reading.
  • OPENTOPIC  |  THURSDAY, AUGUST 25, 2016
    [Media, Twitter] Twitter – Social Media Marketing
    brightideasforbusiness.com – Many small businesses are learning how to build their engagement and awareness, one tweet at a time through Twitter, the global microblogging social media platform with 307 million (and growing) monthly active users. The post Twitter – Social Media Marketing appeared first on Opentopic.
  • LEAD LIAISON  |  THURSDAY, AUGUST 25, 2016
    [Media, Twitter] Marketing Guru Covers: What to Post on Social Media
    It seems like some people have it all figured out when it comes to social media and others are sitting on the sidelines, wishing they could get some “likes” and “shares”. You just need to know what to post on social media, and you can move up the ranks and become a power user. Twitter owns Vine, so it is easy to integrate the two.
  • KEO MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Media, Twitter] Three Tips for Boosting SEO with Social Media
    There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO). In addition, platforms such as Facebook, Twitter and YouTube are search engines themselves. Here are three techniques for improving your SEO with social media.
  • CONTENTLY  |  THURSDAY, AUGUST 25, 2016
    [Media, Twitter] How Carlsberg Produces Probably the Best Beer Content in the World
    “We made the decision to invest and take ownership of our content,” said Daria Radota Rasmussen, global digital and media director for the Carlsberg Group. In the UK, Carlsberg partnered with customer engagement agency The Marketing Store to launch a social media newsroom last year. ” The proof is in the content.
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Media, Twitter] 10 Groups to Join on LinkedIn if You’re in Marketing
    While Twitter and Facebook often steal the show, LinkedIn is truly the unsung hero of social media for marketers. Join this group to find curated conversations, white papers, industry reports, and trends on the following topics and more): Social media marketing. Infographic ©2016, Statista. for marketers. Digital Marketing.
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Media, Twitter] Tim Berners-Lee tells Facebook it’s wrong about Internaut Day
    Tim Berners-Lee – the person credited with being the father of the internet – has taken to Twitter to tell Facebook to ‘#getitright’ after it claims 23 August was the 25th birthday of the internet. Facebook users across the world were greeted upon the opening of their social media pages with news that on yesterday (23 August) was the 25th.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 24, 2016
    [Media, Twitter] 5 Tips To Rock Your Snapchat Marketing
    With more than 110 million daily active users worldwide, Snapchat has proven to be a social media powerhouse itself, giving big players like Facebook and Twitter a good run for their money. In fact, Snapchat grew as much in one year as Twitter has in four years altogether. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Media, Twitter] A reasonable plan to scale content marketing efforts
    While it may be easy to post daily to our social media channels, it’s much more difficult to develop rich branded content that promotes thought leadership — like an eBook or white paper. Plan content media mix/place into a publishing calendar. As far as what to create, we look at small to big: Social media posts.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Media, Twitter] Ghost Social: The Curious Case of the iPad Pro Ad
    Except the photographer isn’t eating the food—he’s painstakingly recording it for social media. Most major social networks—Facebook, Snapchat, Twitter, Instagram—feature these dark posts that slip across the web. ” (Note: This may only happen when most of your friends work in media.). We can find it, share it.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Media, Twitter] Introducing Contently Social
    They expect high-quality, relevant information from both media and brands—and they want it fast. And let’s not forget the universe of social media agencies that promise to make your brand “on fleek.” Publish directly to LinkedIn, Twitter, and Facebook with one click. Tell me more, please.
  • KEO MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Media, Twitter] Reach Senior Executives through Social Media
    A strong online marketing program includes a healthy emphasis on social media because social media is where many people are connecting online these days. But many business people feel that social media outlets are primarily the realm of non-business discussions or are populated with young people who are just looking for a good time.
  • CONNECTING ELEMENT  |  TUESDAY, AUGUST 23, 2016
    [Media, Twitter] How to use moving GIFs on Facebook and Twitter
    The post How to use moving GIFs on Facebook and Twitter appeared first on Connecting Element. Blog animated GIFs digital marketing agency engagement tactics Facebook social media marketing social sharing social-media strategy TwitterHere’s how to give your followers the gift of GIFs….
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Media, Twitter] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. Keep in mind the 80/20 rule – just 20% of your social media content should be about your brand. Ernst and Young. Be Nerdy, Yet Relatable.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Media, Twitter] The Five Best Pinterest and Instagram Marketing Tools
    Schedule unique content across Pinterest, Instagram, Facebook, Tumblr, Twitter, and LinkedIn. Content Marketing Cool Web Tools Pinterest Social Media Marketing best Instagram marketing tools best Pinterest marketing tools Layout from Instagram Rebekah Radice ScheduGram TailWind Viraltag viralWootGoogle Review Count:  269. BuzzBlogger.
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Media, Twitter] The Marketing Guru Covers: What are the benefits of social media marketing?
    Social media is everywhere. Many companies are leveraging their social media presence to build a more personal relationship with their audience. What are the benefits of social media marketing? Social media marketing allows you to increase your online presence. Learn more about our integration with social media!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 23, 2016
    [Media, Twitter] How to be a marketing maverick in an old-fashioned industry
    We hosted a live Twitter chat with exhibitors and 20 companies joined the chat. In fact, a number of people asked if we could go a step further and run a live Twitter chat during the show next year! By Elaine Ball, {grow} community member. What if I told you that I could get your target customers to wear your branding on their butt ?
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Media, Twitter] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    In this post, we’ll look at list-building strategies that require budget, which modern marketers can leverage as they seek “lookalike” contacts, leverage paid media, prep and attend events and trade shows, purchase modern contact lists, and augment their existing forms. Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Media, Twitter] 3 Tips for Mastering Inbound Marketing
    Share content like blog articles on social media platforms like Facebook, Twitter, LinkedIn, and Google+. They appear regularly, and in places that people see all the time; mailings, newspapers, magazines, and social media. So, you’re passionate about marketing, right? Wrong!  Tip #1: Be Where Your Clients Are! 00p.m. 00p.m.
  • CONTENT STANDARD  |  MONDAY, AUGUST 22, 2016
    [Media, Twitter] How to Tap Your Own Employees for Influencer Marketing
    Influencers speak at conferences, garner massive social media followings, and send out newsletter updates that always feel one step ahead of the curve. Sadly, nurturing this kind of leadership isn’t as easy as hiring an intern to build a personal blog and Twitter. Who was the “convincer” in your high school?
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Media, Twitter] Social Media Audiences Are Great, But Email Audiences Are Better
    Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? You know that while social media represents a vast potential audience, the engagement rates are awful. It’s not a whole lot better on Twitter or LinkedIn. Email’s primary advantage over social media is control. The result?
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Media, Twitter] How 8 Agencies Are Building Their Brands on Snapchat
    The once niche app has grown into one of the least ignorable social media forces in the industry, wooing marketers with its command of more daily active users than Twitter. But things have changed. But does any of that matter for agencies? Username: @marcelagency. Username: @giant_spoon. Yes, we zoomed in a lot). 3) RPA.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 20, 2016
    [Media, Twitter] Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)
    Social media buy buttons were once heralded as the next big drivers of social commerce. Data reveals that buy buttons are infrequently used by internet users, and their utility in social media strategy appears limited. In theory, buy buttons are the perfect marriage between social media and retail. Marketing Social Media
  • LEADERSHIP  |  FRIDAY, AUGUST 19, 2016
    [Media, Twitter] How to Create the Perfect Social Media Posts – Part 1
    Powerful social media marketing techniques. It can be challenging to scale up your company’s social media presence across a variety of networks since we know there isn’t one silver bullet. Do share your Vines on other platforms, like Twitter or Facebook, at optimal times for those platforms. LinkedIn. Blogging. YouTube.
  • HINGE MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Media, Twitter] 5 Recruiting Ideas to Attract Top Talent to Your Professional Services Firm
    That means you need a professional website, and you need to be active on social media platforms such as Linked In, Twitter or Facebook. Social media is a quick way to boost your firm’s visibility and make it easier for prospective employees to learn more about your firm’s expertise, its people, and culture.
  • ION INTERACTIVE  |  FRIDAY, AUGUST 19, 2016
    [Media, Twitter] Interactive Content Marketing Weekly Roundup: August 15 – 19
    You can follow Michael here Blog - https://marketinginsidergroup.com/blog/ Twitter - https://twitter.com/BrennerMichael LinkedIn - https://www.linkedin.com/in/michaelbrenner   How Content Marketers Do Content: Joe Pulizzi As a thought leader, marketer, and founder, Joe Pulizzi is a busy guy! Twitter. What a week! Facebook. LinkedIn.
  • WEBBIQUITY  |  FRIDAY, AUGUST 19, 2016
    [Media, Twitter] How Does Content Marketing Help with SEO?
    Although it is a best practice for SEOs, creating fresh content on a regular basis can also positively impact on your customer base as your social media schedule can be filled with this new content. Twitter: @ CustardMedia. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately.
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2016
    [Media, Twitter] 7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
    When you consider that 49% of folks create mobile video at branded events -- 39% of which is shared on Twitter -- it makes sense to incorporate a digital element. The company’s Twitter handle and a branded hashtag were featured on the display in large text, which made it easy for people to share the experience on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 18, 2016
    [Media, Twitter] Are you unknowingly supporting hate speech?
    Here’s the Twitter post that made me wonder about this  … I posted this to Facebook suggesting that this commentary crossed a line. Social media is simply another outlet for him. No one is forced to watch his show or follow his social media posts. But social media, and especially Twitter, is built for viral.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2016
    [Media, Twitter] Stephen Varga: Unleashed
    No easy task, but it waged a brilliant social media campaign to do just that. Facebook, Twitter and other social media outlets lit up with people voicing their disgust and discussing why books and libraries are important. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur?
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Media, Twitter] 114+ Copywriting Formulas to Get Traffic & Leads
    Example: 5 Reasons Why You Should Use Twitter for Your Business. Although simple, this formula is highly effective, and has endless applications , including using it to share content on social media and even to evaluate other people’s content. Example: How to get more shares on social media. Chapter 7: Formulas for Social Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2016
    [Media, Twitter] A reasonable guide to reddit for marketers
    Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. social media Social Media best practices Social Media Strategy evergreen kiki schirr redditYou’ve likely heard of reddit, the giant, uncapitalized forum that people either love or hate. What you need to know about reddit.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 17, 2016
    [Media, Twitter] How to Make Your Content More Sharable from Mobile Devices
    Social media usage is huge on mobile. Twitter says 86 percent of their revenue is coming from mobile phones. Facebook reports the platform sees 1.39 billion monthly active users coming from mobile devices. Shopify merchants have seen orders from Pinterest on mobile devices increase by 140% in the last two years.
  • CONTENTLY  |  TUESDAY, AUGUST 16, 2016
    [Media, Twitter] How the 5G Revolution Will Transform Marketing
    And considering how much giants like Facebook, Twitter, and traditional TV networks are investing in the format, it’s safe to say that live streaming—with the help of 5G—will be a major content format of the future. This is an excerpt from “Media 2020: The Marketer’s Guide to the Future of the Internet.”
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2016
    [Media, Twitter] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely  Brigitte Winter and her Georgetown School of Continuing Studies  students. Social media is much bigger than Facebook. Waiting for class.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Media, Twitter] Origami Logic Scores Gold with “Brand Olympics” Campaign
    The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 16, 2016
    [Media, Twitter] A Blueprint for Creating Share-Friendly B2B Blog Posts
    Anyone who’s written a blog post understands when it comes time to hit “publish” and promote it on social media, competition is stiff. You may think short-form content might be the most effective for B2B social media shares thanks to the number of funny memes or cat photos that come across your social feed. Format.
  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [Media, Twitter] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    Share your posts on social media – more than once! You’ll need some kind of social media scheduling tool to do this. Personally, I use Buffer to queue up social media posts. For Twitter, I’ll tweet about the post immediately (including about two hashtags). That’s according to a study by Moz and BuzzSumo. Ready? Steady?
  • OPENTOPIC  |  MONDAY, AUGUST 15, 2016
    [Media, Twitter] 12 Twitter Lists Every B2B Marketer Needs – V3B: Marketing and Social Media Agency
    The concise, informal nature of Twitter makes it arguably the easiest social media platform for building a large following. That’s both a strength and a drawback for B2B marketers. It’s great to have a large, engaged following reading and sharing your content. Cognitive Technology
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 15, 2016
    [Media, Twitter] What’s New in Social? Video Takes Center Stage
    While it isn’t new, video is now an essential part of any successful social media marketing strategy as core social platforms are launching new features to support it. According In fact, visual content is more than 40X more likely to get shared on social media than other types of content, according to Buffer. and Japan.
  • CONTENT STANDARD  |  MONDAY, AUGUST 15, 2016
    [Media, Twitter] Will Twitter’s Live Video Content Become the New TV?
    You turn to social media to connect with friends, network with professionals, share photos and updates, and even to get your news. It may sound strange, even unnatural—but Twitter is betting hard that you will. Cable subscriptions are in decline, and media publishers are seeking new ways to reach their target audiences.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 15, 2016
    [Media, Twitter] Social Media Is Not Your Content Marketing Hub
    According to the “Social Media Marketing Survey 2016” from Clutch, 78% of enterprises surveyed say social media is the most important tactic for marketing success compared to other marketing strategies. The post Social Media Is Not Your Content Marketing Hub appeared first on Marketing Insider Group. Content Marketing
  • ION INTERACTIVE  |  FRIDAY, AUGUST 12, 2016
    [Media, Twitter] Interactive Content Marketing Weekly Roundup: August 8-12
    As well, tune in to our social media accounts for more in content marketing and interactive content tips and tricks! Twitter. It’s Friday, Friday, Gotta get down on Friday. But in that same report, 60% of marketers say that producing content that is engaging is one of their top challenges. Check it out! Content Not Getting Enough Love?
  • OPENTOPIC  |  THURSDAY, AUGUST 11, 2016
    [Media, Twitter] 12 Twitter Lists Every B2B Marketer Needs – V3B: Marketing and Social Media Agency
    The concise, informal nature of Twitter makes it arguably the easiest social media platform for building a large following. That’s both a strength and a drawback for B2B marketers. It’s great to have a large, engaged following reading and sharing your content. Cognitive Technology
  • CONTENT STANDARD  |  THURSDAY, AUGUST 11, 2016
    [Media, Twitter] Later, Haters! How Social Media Management Can Defeat Internet Trolls
    While conventional social media management wisdom advises “don’t feed the trolls,” brands and publishers are becoming more sophisticated in their approaches to trolls and hateful invective. Dealing with trolls is a tricky part of social media management. The Psychology of Trolls. Beating the Trolls. Responding.
  • ACT-ON  |  THURSDAY, AUGUST 11, 2016
    [Media, Twitter] 8 Genius Ways to Repurpose Content
    Also, take advantage of the capabilities of online social networking sites — Twitter, Facebook, and others. Recently they wrote, “How to Get Ahead of This Year’s Social Media Trends.” At the top of the podcast, they say, “Listen to this blog post as a podcast,” with a link to play the audio. Need help getting started? Create a series.
  • BIZIBLE  |  WEDNESDAY, AUGUST 10, 2016
    [Media, Twitter] Bizible’s Ultimate List of Paid Media Resources
    Paid media plays a role in almost every business. Whether it’s Google Adwords, sponsored updates on social platforms, or hiring an agency to manage campaigns for your company, paid media is a great way for B2B marketers to find and close customers. 18 Paid Search Influencers You Need to be Following on Twitter. Paid Search. 1.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Media, Twitter] How to Involve Your Team in Your Social Strategy
    If you’re using social media – you’re already on the right track! Having an individual or team in charge of your company’s social media is a great start. Your team should participate in your company’s social media strategy. But – you could be doing more. Expand Your Social Reach. But don’t let it end there.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 10, 2016
    [Media, Twitter] 5 Reasons Chatbots Are the Marketing Tools Your Brand Needs
    Social media platforms are the perfect example: Facebook Messenger and Twitter’s direct messaging can both be handled by chatbots, which can then respond to customer inquiries quickly and efficiently. Chatbots are quickly entering the mainstream of marketing tools that can offer tangible value to brands. The result?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Media, Twitter] Introducing the Definitive Guide to Social Media Marketing
    Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% of internet users who are on it? Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2016
    [Media, Twitter] 5 Smart Reasons to Create Content Outside Your Niche
    Suddenly, I was no longer writing about marketing topics just on the WordStream blog. I was writing for major industry publications like Search Engine Land, Moz, Search Engine Watch, and Search Engine Journal about PPC, display advertising, social media marketing and advertising, and SEO. Ideally, both at the same time. Amazing, right?
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Media, Twitter] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    As soon as a company begins to add paid media to their channel mix (AdWords, Bing Ads, Google Display Network, LinkedIn, Twitter, Facebook, etc), they’re able to target prospects more effectively through these platforms. B2B marketing is no easy task. It’s a multi-faceted process that spans months to years of a buyer’s journey.
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [Media, Twitter] The Future of the Internet Isn’t the Web
    As mobile quickly began to take over the market, so too did social media platforms like Facebook, Twitter, and Instagram. ” As that 2010 article from Wired suggests, media analysts have seen this change coming for a while. Social media is the future of digital advertising. We’d heard this before.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Media, Twitter] 13 Networking Mistakes You Need to Stop Making
    They'll look at your LinkedIn profile, your Twitter page, and your blog posts. That means keeping your social media profiles ( like LinkedIn ) updated and regularly posting interesting, relevant articles and commentary to your social media accounts. And best of all, it pays significant dividends over time. My advice? Great!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 9, 2016
    [Media, Twitter] Why Content Shock is coming to a Facebook ad near you
    In essence, this is what social media platforms WANT to do. Twitter’s new branding effort — Is it finally getting on track? Is there anything unique about Twitter’s content offering? If you read between the lines, Facebook just told us it’s going to become a lot more expensive to be in marketing soon.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Media, Twitter] The Rocket Science of Social Media Marketing
    At NASA, one of the world’s leading space associations, social media marketing and rocket science combine in a way that could shock even the most weathered social marketer. From broad agency accounts to specific accounts dedicated to certain NASA missions, their social media isn’t selling products or services, but rather inspiration.
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Media, Twitter] The 28 Best Influencer Marketing Tools
    Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. ” —  Social Media Today. 25) Cision Media Database.
  • BULLDOG SOLUTIONS  |  MONDAY, AUGUST 8, 2016
    [Media, Twitter] Harnessing the Power of VR and AR Part I: The Latest Trends
    Plus, with these technologies being so new, a VR or AR experience done well can garner favorable media exposure. While using the novelty of AR and a huge nostalgia factor to bring in fans of all ages, Pokémon GO has already surpassed Twitter and Facebook in daily use and engagement, respectively. Virtual reality. Augmented reality.
  • CONTENTLY  |  MONDAY, AUGUST 8, 2016
    [Media, Twitter] 10 Ways to Use Charts to Tell Better Stories
    And charts are great for sharing on social media. The example below shows how much Twitter’s active users have grown on both mobile and desktop over the last four years alone. The graph below draws connections between the impact of social media on workers’ perceptions of their colleagues and the ages of those workers.
  • HUBSPOT  |  MONDAY, AUGUST 8, 2016
    [Media, Twitter] NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content
    Back when I was in business school, just a wee lass interning for a consulting firm, one of my first assignments was to deliver a presentation on the value of social media. I had to prove why something like Twitter was actually of any use in this industry, and explain how we would leverage it to promote our company. Info: https://t.co/qUSnUGmYYm
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2016
    [Media, Twitter] Social media predicts the next Carpool Karaoke stars
    In other words, we can can have some fun by predicting for Apple who the most popular host would be based on social media data! To begin my analysis, I ran a Tweet Content Report on anyone mentioning “Carpool Karaoke” on Twitter in the past 30 days. Follow Hannah on  LinkedIn  and  Twitter. Karaoke, anyone? Last week, Apple Inc.
  • ION INTERACTIVE  |  FRIDAY, AUGUST 5, 2016
    [Media, Twitter] Interactive Content Marketing Weekly Roundup: August 1-5
    As well, tune in to our social media accounts for more in content marketing and interactive content trends! Twitter. It’s the first week of August already! We can’t believe how fast this year is flying by. And better yet, we love to share our findings with you. Watch the video now! What’s on the Interactive Content Horizon? Facebook.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 5, 2016
    [Media, Twitter] Does Vine Still Matter for Your Video Marketing Strategy?
    Research shows that Vine, the six-second video sharing app owned by Twitter, is hemorrhaging users. Back when Vine launched in 2013, it quickly generated buzz as the next “it” social media app. People watch Vines by content creators and social media stars, but they no longer create them like they used to.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 5, 2016
    [Media, Twitter] Are Instagram Stories Better for Brands than Snapchat?
    ” This amendment rocked the social media and content marketing worlds, revolutionizing the way stories would be told, and illuminating the behaviors of the audience du jour: millennials. Since then, Stories have become integral to social media marketing stasis. Marketing Social MediaEnter: Instagram Stories.
  • CONTENTLY  |  THURSDAY, AUGUST 4, 2016
    [Media, Twitter] 5 Instagram Tricks The Knot Used to Get 1 Million Followers Without a Single Ad
    Its follower count has doubled, and the site, owned by lifestyle media company XO Group , is now averaging 8,000 likes and 200 comments per post. They say a snowy wedding day can bring prosperity to the bride and groom. It certainly did for The Knot , a wedding-planning resource site. It’s an impressive feat. Couple with influencers.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 4, 2016
    [Media, Twitter] Skip Marketing 101 and Read This Instead
    You’re going to need some advertising, promotions, publicity, email, or social media, and most likely a combination of all those things. Have they totally missed opportunities on Twitter? Social media is the new word of mouth. Check out our blog for useful tips on how to expand your social media presence. 7.
  • LEAD LIAISON  |  THURSDAY, AUGUST 4, 2016
    [Media, Twitter] The Marketing Guru Covers: When to Post to Social Media
    If you want to be a social media mastermind, the first thing you have to master is when to post to social media. When to Post on Twitter. Twitter is typically used like an RSS feed , which means that people turn to it during commutes and downtimes. Otherwise, you won’t get the engagement that you need to succeed.
  • ACT-ON  |  THURSDAY, AUGUST 4, 2016
    [Media, Twitter] Why Making the Sale is Like a Wedding – But You Need to Think About the Marriage
    It probably looks a little something like this, depending on your muse: Scouting for and attracting new customers (prospecting, social media, referrals). Retweet their Twitter posts, comment on their Facebook posts. Amy Duchene revisits the original analogy with this in mind. It’s wedding season. Me, too. Think about your sales cycle.
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Media, Twitter] How to Turn Your Blog into a Lead Generating Machine
    Make it Easy to Share Your Content on Social Media. You can do this by adding social media icons in and around your blog post. This encourages visitors to share your content on Facebook, Twitter, Instagram, LinkedIn, and other sites, which in turn, helps enable your audience to expand your online network. Worst case scenario?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 3, 2016
    [Media, Twitter] Why Instagram will not kill Snapchat
    The social media world woke up yesterday and found out that Instagram had implemented a new functionality called “stories,” which makes it look a lot like … Snapchat. Early this year, Facebook copied Twitter’s Periscope and other video streaming apps like Meerkat, with “Live,” which has been a big hit.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Media, Twitter] 62 Experts Share Their #1 Actionable SEO Technique
    Build a relationship with them, and leverage this relationship to get content published on their blog and pushed out on their email list and social media channels. He’s been working in the online marketing industry for over 3 years from website audit, link and content development, social media and search engine optimization. Think Web.
  • CONTENTLY  |  WEDNESDAY, AUGUST 3, 2016
    [Media, Twitter] How Microsoft Could Turn LinkedIn Into a Legitimate Facebook Rival
    Twitter is for the clever individual trying to turn current events into a punchline. Twitter even more so, where intellectual opponents (and trolls) can volley back and forth with ease. By comparison, LinkedIn is the social media equivalent of elevator music. million page likes on Facebook, 29 million Twitter followers, and… 1.5
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 3, 2016
    [Media, Twitter] Best Practices For Social Media Publishing
    Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing. Here are some best practices and things to remember when it comes to social media publishing. Forget them.
  • CONTENT STANDARD  |  WEDNESDAY, AUGUST 3, 2016
    [Media, Twitter] Can Marketing Automation Save Your Content Strategy?
    And social media accounts—lots of them. The same goes for interactions via social media or through display ads and other digital content: consumer behaviors are tracked and measured, and automated responses are applied accordingly. For example, social media automation can be tricky because authenticity is so critical to interactions.
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2016
    [Media, Twitter] How to Take Your Own Professional Headshot: A Budget-Friendly Guide
    Your headshot is kind of like the logo for your personal brand. L ike a business logo, it'll show up everywhere you s howcase your personal brand online: your Twitter profile, your LikedIn profile, your blog, your email signatures , and so on. Twitter: 400 px wide by 400 px tall. Check it out below. What Makes a Good Headshot?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 3, 2016
    [Media, Twitter] Five ways the “attention economy” is driving your business
    Even if permission is as simple as someone following you on Twitter, you now have a better chance of being seen. 3)  Engagement. Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke Sellas, {grow} Contributing Columnist. Why shares? Like email.
  • CONTENTLY  |  WEDNESDAY, AUGUST 3, 2016
    [Media, Twitter] Over 70 Percent of Native Ads Get a Failing Grade
    And trust in the media is perilously low: Only 6 percent of Americans say they have “a lot of confidence in the media,” according to a study by the Media Insight Project. ” In other words, social media advertising such as in-feed ads on Facebook and Twitter count as native advertising.
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Media, Twitter] Brands Are Kind of Like Teenagers, So Instagram Copied Snapchat
    Had it been Facebook, Media Twitter would have exploded, and all that’d be left is the faint, ringing sound of millennial reporters sharing this GIF. Brands Social Tech Instagram instagram Stories Snapchat Snapchat Memories Snapchat Stories social mediaToday, we woke up to a surprise announcement. So why do it? Brands.
  • BIZNOLOGY  |  TUESDAY, AUGUST 2, 2016
    [Media, Twitter] Janet Thaeler & Maryanne Conlin on Influencer Marketing
    Influencers Are Shifting from Blogs to Social Media. Maryanne  asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. Maryanne Conlin.
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Media, Twitter] The Top 10 Free Content Analytics Tools
    For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. As Contently’s social media editor, I’m often monitoring the behavior on our site in order to see which pieces are driving the most traffic and where that traffic is coming from. Let’s take a look. 1.
  • HALEY MARKETING  |  TUESDAY, AUGUST 2, 2016
    [Media, Twitter] How Does Social Media Work with Staffing and Recruiting Firms?
    According to the Society for Human Resource Management, 84 percent of organizations are using social media for recruitment.  So, what can social media sharing do for your staffing or recruiting firm? Sharing to social media platforms at optimal times when your audience is active and listening. Follower growth.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 2, 2016
    [Media, Twitter] How Reddit Marketing Can Fuel a Passionate Fanbase
    Reddit, the so-called “front page of the internet,” is emerging as the dark horse of social media marketing. Unlike Facebook, Twitter, and Instagram, which have experienced slow to stagnant user growth, Reddit continues to make big gains. fewer users posting personal content. The Power of Reddit. Community Rules.
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