• CONTENT STANDARD  |  SATURDAY, JUNE 25, 2016
    [Media, Twitter] Which Video Content Channels Should Your Brand Invest In?
    Facebook, Twitter, and YouTube are beefing up their video features. In addition to streaming services like Netflix and Hulu, users are racking up video views on social media apps like Facebook and Snapchat. Social media icons Facebook and YouTube are also under pressure to keep up with the video Joneses. Live or prerecorded?
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Media, Twitter] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. In a bit of an upset, Twitter conquered LinkedIn in.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Media, Twitter] Content Methodology: A Best Practices Report
    and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. In the.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Media, Twitter] Staffing and Launching Your Content Marketing Program
    Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Media, Twitter] Content Marketing Playbook: Strategy and Roadmap
    rise as a media powerhouse in its own right. stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Media, Twitter] Evangelizing a Content Marketing Program
    brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. doesn’t work in the modern media landscape.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2016
    [Media, Twitter] How Social Media Can Impact Corporate Culture
    This go round it's Social Media. The key to improving your company culture with social media marketing. Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement. Marketers are often pegged with questions related to the future of social media such as: Is Facebook still relevant?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Media, Twitter] 5 Ways to Amp Up Your Mobile Marketing Strategy
    Media queries:  Media queries tell your code how to properly ender by allowing CSS changes to apply to your website when specific conditions are met, like when the website renders in a particular size or width. Author: Jamie Lewis Is it time for your brand to get mobile? Mobile Messaging. Talk about access! Mobile Website. Mobile Apps.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Media, Twitter] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    Carrie Kerpen, CEO at Likeable Media: The Trick To Improving Content ROI: Make Your Content 3-D. Salma Jafri, Founder and CEO at Salma Jafri Media: How to Upcycle your Content for Maximum Mileage. Rachel Happe, Principal and Co-Founder at The Community Roundtable: Social Media is Broken. See something that strikes your fancy?
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Media, Twitter] How to Write a Great Email Signature: 9 Tips With Real Examples
    Notice how her social media icons are the same blue hue as the ZinePak logo. 2) Use design hierachy. Here's a great example from our own Social Media Manager Chelsea Hunersen. She changes her text CTA depending on her current social media goals. A few months ago, she used it to drive people to HubSpot's Twitter account.
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [Media, Twitter] When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack
    And better yet, what should be done ahead of time – so you’re not making panicked calls to your webmaster or social media marketing manager? However, several have planned how they would respond to an attack , should one occur, and included the plan in their social media policies. Let’s get this out of the way first. She was frantic.
  • BIZIBLE  |  THURSDAY, JUNE 23, 2016
    [Media, Twitter] Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue
    In fact, according to a 2015 benchmark report by Content Marketing Institute and MarketingProfs, LinkedIn has been the top social media channel for B2B content distribution for the last three years, edging out Facebook and Twitter. LinkedIn has become one of the most effective B2B marketing channels. Bottom-of-the-funnel ads. linkedi
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Media, Twitter] How to Find Influencers for B2B Online Marketing Campaigns
    These include number of Twitter followers, last activity, domain authority, categories and location. If you are looking to gain social visibility around an industry topic, sorting by Twitter followers might make the most sense. Followerwonk is a great tool for exploring yours and competitors social media presence. What is it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 23, 2016
    [Media, Twitter] How Google’s failure helped me become a dramatically better writer
    My writing became more interesting and more original because I stopped listening to the repetitive rat-a-tat-tat of the social media country club. A way of blogging life. What if there were a social media wave I NEEDED to catch? But I soon learned that if something important were trending, I would pick up on Twitter or some other way.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 23, 2016
    [Media, Twitter] 15 Must-Read Tweets from Top SaaS Marketing Influencers
    Your Twitter timeline is flooded. Social Media influencers marketing SaaSIf you’re like me, you probably follow several different people. Everyone serves a purpose. So, you’re consuming a little news, some sports, and lots of influencers in your industry. And despite your efforts to read every tweet, you simply can’t.
  • CONTENTLY  |  WEDNESDAY, JUNE 22, 2016
    [Media, Twitter] ‘If Mark Zuckerberg Wanted to Tilt This Election, He Could’: Peter Rojas on the Future of Media
    Few people know tech and media better than Peter Rojas. Today, the serial entrepreneur finds himself on the other side of the equation at Betaworks, identifying promising seed funding opportunities in media and technology. There’s a lot of people worrying about what happens to the media right now. Absolutely.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Media, Twitter] OfferUp offers an addictive new app for eCommerce
    It’s also easy to list items through the mobile app and the listings can also go to users’ Facebook, Twitter and/or Pinterest pages, or in an e-mail to individuals or groups. Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. economics of social media innovation Social Media Tools
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [Media, Twitter] The Psychology of Color in Marketing
    Along with financial companies, major social media brands – Facebook, Twitter, and LinkedIn – are using blue to build trust and openness. Twitter is “giving everyone the power to create and share ideas and information instantly, without barriers.” Here’s how Wendy’s uses red in their Twitter feed: Other brands that use it.
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Media, Twitter] Why Marketing Agencies Need Enhanced Dashboard Reporting
    The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking,  Google AdWords , social media and email. Now enhanced dashboard reporting offers a way to produce more accurate results while saving a great deal of time. Sound good?
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Media, Twitter] How Jaguar Land Rover Uses Luxury Content to Connect With Consumers
    In the modern media landscape, one of the biggest challenges for marketers lies in reaching consumers wherever they spend their time. The images come from Tumblr, Pinterest, Instagram, Twitter, and Facebook, creating a united social experience. Among luxury brands, few do that better than Jaguar Land Rover.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 21, 2016
    [Media, Twitter] Attribution Matters: Demystifying Social ROI in B2B Marketing
    When it comes to attributing ROI to a top-of-funnel social media strategy, the challenge is often in having access to enough data points to correctly understand its impact on revenue. On some teams, sales uses Twitter to search for buzzwords and chat with potential leads. ” Your boss is asking you for it. Awesome!
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Media, Twitter] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    The latter will prompt them to Like, follow, or add your company social media channels. Then you can link it to your Twitter sharing button. You can add a little post-script to the end of your email copy, such as "Not responsible for your company's social media? You may often think to yourself, "Ugh. just can't win.".
  • CEROS  |  TUESDAY, JUNE 21, 2016
    [Media, Twitter] Visual Storytelling UX: Why Stories Need Design
    It’s not just reading — well-designed content featuring proper images motivates people to share your message on social media. Follow him on Twitter: @JLafferty21 and @OnBaseMarketing. Happy reading! gourmet meal loses a bit of luster glopped onto a styrofoam plate. Appearance Matters. Find the Right Format. His advice?
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Media, Twitter] The Six Best Google+ Marketing Tools
    For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Pricing: $3 per month per connected social media account, plus $6 per month for each additional team member.
  • HALEY MARKETING  |  MONDAY, JUNE 20, 2016
    [Media, Twitter] A Major Social Media Marketing Takeaway from Nike and the NBA Finals
    What I want to talk about is the Nike Ad that was promoted on Twitter at 10:39PM, just minutes after Cleveland beat the Warriors 93-89 and claimed the Larry O’Brien NBA Championship Trophy. How can you incorporate real time events into your content marketing and social media marketing initiatives? million others viewers.
  • CONTENTLY  |  SUNDAY, JUNE 19, 2016
    [Media, Twitter] ‘London’s Lonely Unicorn,’ and 4 Other Stories You Should Read
    For China, it’s by far the most high-profile partnership the government has ever made, and with arguably the quintessential American media brand to boot. The New York Times: Filibuster for Gun Limits Plays Out on Social Media. In the end, Murphy got what he wanted, and Twitter reaffirmed its active role in American politics.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 17, 2016
    [Media, Twitter] What is Content Marketing? 10 Expert Video Responses
    Some of the challenges he outlines include creating content at scale, creating quality content, and promoting the content effectively across search and social media. Media budgets will flood into content marketing. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter !
  • CONTENTLY  |  FRIDAY, JUNE 17, 2016
    [Media, Twitter] The State of Digital Media, in 5 Charts
    Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). The more media buyers see this trend, the quicker print revenue will decline as ad budgets shift to digital.
  • CONTENTLY  |  FRIDAY, JUNE 17, 2016
    [Media, Twitter] The State of Digital Media, in 5 Charts
    Pew Research’s “State of the News Media” report, however, is a bit more nuanced, mainly because it pulls from a large variety of sources (including Nielsen, comScore, eMarketer, SEC filings, and its own research). The more media buyers see this trend, the quicker print revenue will decline as ad budgets shift to digital.
  • HUBSPOT  |  FRIDAY, JUNE 17, 2016
    [Media, Twitter] 5 Psychological Concepts That'll Strengthen Your Social Media Strategy
    However, social media is changing more than just our immediate behavior. Any interaction your brand has with a potential customer on social media influences both their conscious and unconscious perception of your brand or company -- you probably know that already. How do you use psychology to inform your social media strategy?
  • ACT-ON  |  FRIDAY, JUNE 17, 2016
    [Media, Twitter] Protect Yourself & Your Clients from Identity & Data Theft
    The Identity Theft Resource Center (ITRC) compiles and lists data breaches confirmed by various media sources and/or notification lists from state governmental agencies. Pssst … want to buy 25 million email addresses and passwords? How about some highly confidential financial data on your biggest competitor? percent from 2014 figures.
  • ONALYTICA B2B  |  THURSDAY, JUNE 16, 2016
    [Media, Twitter] Mental Health: Top 100 Influencers and Brands
    The mental health discussion on social media is used as a way of helping those with mental illnesses cope with experiences such as stress, depression, anxiety, relationship problems, grief, addiction, ADHD or learning disabilities, mood disorders, or other mental illnesses of varying degrees. Twitter Handle. Twitter Handle.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 16, 2016
    [Media, Twitter] Guide Your Buyers Through the Customer Journey with Social Media
    Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms. Whether you’re ready for it or not, social media is becoming the Wikipedia for your buyers, where they can find information about your brand from their peers. The Many Roles of Social Media.
  • CONTENTLY  |  WEDNESDAY, JUNE 15, 2016
    [Media, Twitter] The Best Brands on Twitter Don’t Tweet Like Brands
    No matter how many cringe-worthy tweets we’ve seen in the past, branded Twitter accounts seem fixated on capitalizing on the latest trend, whether it’s national tragedy or a totally unrelated movie release. So how can a brand avoid embarrassing itself on Twitter, or even shine as an account people want to follow for content?
  • VIEWPOINT  |  WEDNESDAY, JUNE 15, 2016
    [Media, Twitter] Is Anyone Leading Lead Management?
    Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Sales Lead Management is a complicated process. It needs a leader to pull all of the competing interests and people together to work as a team. Sales lead management is a tough subject to truly get your arms around.
  • VIDYARD  |  WEDNESDAY, JUNE 15, 2016
    [Media, Twitter] Vidyard Engage Extends the Power of Video to B2B Sales, Support and Customer Success
    Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Media Contact: Brad Hem. Vidyard Engage makes it easy to send videos natively from Gmail and Outlook and understand the digital body language of viewers. Pricing & Availability. About Vidyard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 15, 2016
    [Media, Twitter] 3 Business tips to make the second half of your 2016 count
    Soon, I’m going to sunny Italy to social media-ish assist an artist while living 3 weeks in a beautiful countryside mansion…for free. Recently I met a Twitter friend in real-life who said she experienced trouble talking to people with vastly different world views. So if you think you’re a social media manager, think again.
  • HUBSPOT  |  WEDNESDAY, JUNE 15, 2016
    [Media, Twitter] Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]
    What's next? I was just getting started on Twitter and Facebook! That's how most of us feel when we're rethinking our social media strategy. There's no question that social media has changed the way buyers shop and learn about new products and services. Need help future-proofing your social media strategy? Instagram?
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Media, Twitter] Agency Focus: How Content Marketing is Changing, & How to Measure It
    Social Media Tools – participation in channels like LinkedIn, Twitter, etc. 2. The best time to distribute your content on social media depends on the channel and your audiences’ readability level. Every social media channel has a peak time. whereas on Twitter, it’s at 12:00 p.m. Twitter ), medium (e.g.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Media, Twitter] How to Master Local Lead Generation
    Moreover, make sure that you have a positive social media presence and interact with your audience there as frequently as you can. Localized Social Media. Social media is an excellent platform to engage existing and potential customers. Choose the social media platform that your local community is most active on.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 14, 2016
    [Media, Twitter] Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy
    LinkedIn allows you to add a few of your social media accounts, like Twitter, to your LinkedIn profile. This is useful to promote the company Twitter account, or if the employee has a Twitter account they use for business info and communication, make sure they add it to their profile. Contact Information. Great Images  .
  • CONTENT STANDARD  |  TUESDAY, JUNE 14, 2016
    [Media, Twitter] How the Information Age Has Forever Changed Marketers’ Lives
    Along the way, technology, from social media management platforms, free-of-charge website graders, keyword rankers, to influencer scales, gave me the light I needed to navigate through the dark rooms full of prospective customers and the experts and authorities they went to for advice. The New Guardrails in the Information Age.
  • CEROS  |  TUESDAY, JUNE 14, 2016
    [Media, Twitter] How to Choose the Right Content Format for Your Brand Story
    If you’ve been posting to social media for a while, you’re in luck. Facebook, Google and Twitter can tell you (for free!) If your company is strongest on Twitter, there are plenty of ways to learn more about what types of content are most popular. Follow him on Twitter: @JLafferty21 and @OnBaseMarketing. Happy reading!
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Media, Twitter] 5 Ways B2B Marketers Can Learn to Love Facebook
    But all my real focus was on Twitter and LinkedIn. Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). He starts the relationship off on Twitter , because that’s low commitment. Third?
  • CONTENTLY  |  MONDAY, JUNE 13, 2016
    [Media, Twitter] Sponsored Comments: Can Genius Build the Next Big Ad Platform?
    Platforms like Facebook, Twitter, and Snapchat control everything within their own walls. Goldman’s Twitter account, which has over 500,000 followers, is full of positive PR and industry links, but there’s no user interaction. Twitter and LinkedIn have hundreds of millions. Media Social Featured Genius native ads
  • HUBSPOT  |  MONDAY, JUNE 13, 2016
    [Media, Twitter] 6 of the Best Professional Bio Examples We've Ever Seen
    It can live on your LinkedIn profile , your company's website, your guest blog posts, your speaker profiles, your Twitter bio , and many other places. But when it comes to her Twitter bio, she has carefully phrased her bio information in a way that helps her connect with her audience -- specifically, through the use of humor. So what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Media, Twitter] Should your content generate leads or relationships?
    We’re convinced that you’re the right person to help us with our social media and content strategy. It’s 20 of the World’s Most Clever Twitter Bios. Fluffy stuff like the Twitter bios, or even the “how-to” content, will never work that hard for my business. ” I asked. Wait a minute.
  • HALEY MARKETING  |  SATURDAY, JUNE 11, 2016
    [Media, Twitter] Busy Schedule? We Can Help.
    And investing time in social media for your business is the key to success, right? Simplify social media. Yes, you need to invest in social media. Consider these tips to help you make social media an important part of your schedule without investing your entire day into creating interesting content to share. We can help.
  • KEO MARKETING  |  FRIDAY, JUNE 10, 2016
    [Media, Twitter] B2B Marketing to Millennials
    Twitter. 6%. This is where a strong social media marketing program to millennials is essential. The best recommendations for your products are when their colleagues deliver strong recommendations.  It is crucial to have built solid relationships with your social media program.  Census Bureau. million, surpassing the 74.9 Video.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2016
    [Media, Twitter] A Simple Guide to Navigating Trending Content
    Zazzle Media's very own Simon Penson is actually featured in the number three spot. Twitters U.K.'s #OwnTheMoment Planner is a great starting point for this. The goal is to give you a sneak peak into the moments that Twitter believes will get people talking over social media. There's a lot going on. That's it.
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Media, Twitter] Mid-Year Marketing Check-In with Measurement
    Social media analytics: Facebook Insights, Twitter Analytics, Pinterest Analytics, etc. Social Media Analysis  . Having a presence on social media can be effective for many brands. Users online today expect to engage with most companies using social media networks. 61 Key Social Media Metrics, Defined.
  • CONTENTLY  |  THURSDAY, JUNE 9, 2016
    [Media, Twitter] Chewbacca Mom Is Just the Beginning
    In the past, you could only see the posts if you were signed into Facebook—meaning that Facebook was more of an insular network compared to more public platforms like Twitter and YouTube. And like Twitter, Facebook even marks certain profiles as “verified” with a blue checkmark, including Payne’s.
  • CONTENT STANDARD  |  THURSDAY, JUNE 9, 2016
    [Media, Twitter] Will Video Series Be the Next Big Instagram Marketing Opportunity?
    More traditional social networks like Facebook and Twitter have scrambled to integrate video into their platforms in a meaningful way, including live video. Consider late night talk shows, once a bastion of traditional media. If the experiment works, it’s a sign serial videos could become an Instagram marketing trend.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Media, Twitter] 48 Instagram Stats That'll Help You Improve Your Posting Strategy
    Image Credit: Statista. 2) Instagram's more than 400 million active users place it well ahead of Twitter (310 million active users) Snapchat (200 million active users), and Pinterest (100 million active users). million users -- almost double the incremental users expected for Twitter, and far more than any other social platform tracked.
  • CEROS  |  WEDNESDAY, JUNE 8, 2016
    [Media, Twitter] Can You Quantify the ROI of Great Storytelling?
    The #ShareACoke campaign, where Coca-Cola printed names on its cans and bottles and asked customers to share the story on social media, has been a massive hit. Follow him on Twitter: @JLafferty21 and @OnBaseMarketing. This post, Can You Quantify the ROI of Great Storytelling? Happy reading! Absolutely. 76X ROI on a Used Shot Glass.
  • CONTENTLY  |  WEDNESDAY, JUNE 8, 2016
    [Media, Twitter] Medium Is Becoming a Major Platform, for Better or Worse
    The Ringer isn’t the only name-brand media operation to turn to Medium. Media Featured Medium platformsOn June 1, Grantland came back—sort of. Seven months after ESPN shut Grantland down for good, The Ringer, Bill Simmons’s new publication, went live. It was more of a blog than a website. In other words, it was Medium.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Media, Twitter] 10 Metrics Every Marketing Team Should Track
    Many marketing teams are already blazing a path toward visibility for their firm using thought leadership marketing techniques, such as blog posts, books, speaking engagements or social media. Social media traffic is, of course, traffic that comes to you from other social media sites. Metrics are the other. Objectivity.
  • CONTENTLY  |  WEDNESDAY, JUNE 8, 2016
    [Media, Twitter] Brand Newsrooms Descend Upon Euro 2016
    Content will be published on YouTube , Snapchat , Twitter , Facebook and Instagram , as well as its owned digital properties, and distributed throughout the company for PR and social teams to use across global markets. If the biggest show on Earth this year is the Summer Olympics, then UEFA Euro 2016  runs a close second. Take Adidas.
  • THE POINT  |  WEDNESDAY, JUNE 8, 2016
    [Media, Twitter] 5 Ways to Expand Lead Nurturing Beyond the Inbox
    Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 8, 2016
    [Media, Twitter] Six methods for smarter marketing segmentation
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. By Brooke Sellas, {grow} Contributing Columnist. You’re not doing enough of it. Delete outdated data.
  • PUREB2B  |  TUESDAY, JUNE 7, 2016
    [Media, Twitter] How to Use Content Syndication to Boost Your Blog Traffic
    Publishing and delivering your content to a number of social media networks and third-party sites at the right time and in the right way can lead to a notable increase in quality traffic for your blog. To give you a clearer idea, here are a few tips for using content syndication to boost your blog traffic: Social Media.
  • BIZNOLOGY  |  TUESDAY, JUNE 7, 2016
    [Media, Twitter] Surefire Social introduces SurePulse “webmaster tools”
    Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of  SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. Seriously: easy-to-use. Seriously: all-in-one. DMV Marketing Gods & Goddesses.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 7, 2016
    [Media, Twitter] Skills CMOs Look For When Building a Modern Marketing Organization
    Social Media. The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies. Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs.
  • BRANDPOINT  |  TUESDAY, JUNE 7, 2016
    [Media, Twitter] The Best Times to Post on Social Media: Why I’m Not Buying It
    The world of social media is a fast-paced one. Things change quickly and often, whether it’s Facebook’s algorithm or Twitter’s new presentation of “Moments.” With that in mind, I’d like to discuss one of the more peculiar myths out there in social media marketing land and why I’m not buying it.
  • VISUALLY  |  TUESDAY, JUNE 7, 2016
    [Media, Twitter] Cut Through The Clutter (and earn more shares)
    As Jay Bayer says, “content is fire, social media is the gasoline.” “The primary reason that people share things on their Facebook pages or Twitter feeds, research shows, is to be useful to others.” Audiences are overwhelmed by content on a daily basis. So how do you cut through the clutter and earn more shares?
  • CONTENT STANDARD  |  TUESDAY, JUNE 7, 2016
    [Media, Twitter] How Has Temporary Social Media Changed the Way We Communicate?
    From seemingly medieval face-to-face interactions to traditional social media posts and their subsequent comments, the gap between expression and reaction has widened significantly, drawing a significant amount of criticism. Though the tool may seem simple, it has had a drastic impact on how we communicate through social media.
  • CONTENTLY  |  MONDAY, JUNE 6, 2016
    [Media, Twitter] 3 Beer Brands Brewing Great Social Media Campaigns
    Every Tuesday, the two-person social media team at Colorado-based New Belgium Brewing Company sits down to review last week’s social media analytics and determine what to put on the calendar for the week to come. Or you can brew up a social media campaign with a flavor that’s as unique as your beer. New Belgium.
  • B2B IDEAS @ WORK  |  MONDAY, JUNE 6, 2016
    [Media, Twitter] Social Media News You Should Know About
    Social media is always changing. This post details some of the most important social media news and updates for the b2b space. Specifically, this post will look at Twitter, Facebook and Linkedin. The post Social Media News You Should Know About appeared first on MLT Creative. Ideas@Work Blog B2B Social Media Marketing
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2016
    [Media, Twitter] Your Employees May Be Your Best Untapped Brand Advocates
    Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. You can follow her on Twitter @LizVGreene or catch her latest misadventures on her blog, Instant Lo. Guest post by Liz Greene. It’s simple. Identify.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Media, Twitter] 8 Lead Generation Ideas for Startups
    Make your company visible on social media. Take advantage of the mass-adoption of social media platforms. Put your brand on Facebook, Twitter and LinkedIn to increase your exposure and build a loyal following. It’s recommended that you choose at least 3 or 4 different social media channels to promote your brand.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Media, Twitter] 8 Lead Generation Ideas for Startups
    Make your company visible on social media. Take advantage of the mass-adoption of social media platforms. Put your brand on Facebook, Twitter and LinkedIn to increase your exposure and build a loyal following. It’s recommended that you choose at least 3 or 4 different social media channels to promote your brand.
  • CONTENT STANDARD  |  SATURDAY, JUNE 4, 2016
    [Media, Twitter] What Music Can Teach Content Marketers about the Power of a Shared Customer Experience
    Social media and the internet make it easy to connect with people all over the world on any topic, and users often try to do just that. As a result, a shared experience could include providing feedback on a community forum, live-Tweeting a television show, or streaming media from a concert. What Is a Shared Experience?
  • CONTENTLY  |  FRIDAY, JUNE 3, 2016
    [Media, Twitter] 6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report
    Comparing the chart here to the smartphone growth chart above reveals that media buyers have done a relatively decent job of keeping up with the mobile boom. Rather than socialize on public networks like Facebook or Twitter, people seem to be more comfortable using private apps like Messenger and WhatsApp. Meeker and co. There are 7.4
  • HINGE MARKETING  |  FRIDAY, JUNE 3, 2016
    [Media, Twitter] Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track
    Total number of social media mentions. Social media mentions by target media & influencers. Optimizing your firm’s brand awareness will help attract prospective clients. 2) Social Media Engagement. Social media engagement is the interaction between people and brands on social networks. Research Frequency.
  • BIZIBLE  |  THURSDAY, JUNE 2, 2016
    [Media, Twitter] B2B Conversion Tracking Best Practices
    UTM parameters have become one of the most useful tools for marketers -- paid media marketers in particular. At Bizible, our paid media manager keeps a spreadsheet with every UTM parameter for every ad, and uses a specific and consistent formula to create new parameters for new ads. Mistake #1: Confusing conversions with leads.
  • HALEY MARKETING  |  THURSDAY, JUNE 2, 2016
    [Media, Twitter] What are The Most Popular Social Media Tools?
    Everybody wants to be great at social media, but instead of spending dozens of hours every week making it happen, start relying more on tools that can help you drive amazing results in less time. The 14 Most Popular Social Media Tools of 2016. Want custom messaging when your blog article is shared on Twitter? Unsplash. Pablo.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Media, Twitter] How To Measure A B2B Social Media Program
    Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released  by Regalix. Final Thoughts.
  • BRANDPOINT  |  THURSDAY, JUNE 2, 2016
    [Media, Twitter] Content Marketing’s Role at Trade Shows
    Push it out on social media. In order to reach beyond your email list, publish your blog posts on social media and let others in the industry know you’ll be at the upcoming trade show and give some reasons why people should stop by your booth. The trade show marketing mania. After all, aren’t you supposed to be there on business?
  • ONALYTICA B2B  |  THURSDAY, JUNE 2, 2016
    [Media, Twitter] Renewable Energy: Top 100 Influencers and Brands
    Twitter is my preferred social media platform.”. We looked at all the individuals engaging on Twitter to bring you a list of the top influencers in edtech and elearning. Twitter Handle. Forbes, Business Sector Media. Twitter Handle. WHAT ARE THE EXPERTS SAYING? The age of fossil fuels is over. ” .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 2, 2016
    [Media, Twitter] Tolerance, diversity and the social media filter bubble
    ” Most of us have probably initiated some sort of social media purge but every time we do, we move toward a social media stream that is more like … us. This made me think about my own social media presence. What’s on your mind on this subject of the social media filter bubble? I see angry people.
  • ACT-ON  |  THURSDAY, JUNE 2, 2016
    [Media, Twitter] When, Why and How to Gate Content Along the Customer Journey
    According to Starfleet Media’s B2B Content Marketing and Lead Generation report, respondents estimate they keep 80% of their major content marketing assets gated. Maybe they are listening to somebody rant about you, hopefully positively, on Twitter. In early 1996, Bill Gates wrote an essay entitled Content is King.
  • READYPULSE  |  WEDNESDAY, JUNE 1, 2016
    [Media, Twitter] Create a Winning Influencer Marketing Program – 9 Questions Marketers Must Answer
    What’s different now is the rise, prevalence and scale of numerous social platforms like Facebook, Instagram, Twitter, Vine, YouTube and Snapchat. With social media, brands benefit from positive contributions from their fans and followers without even having a formal influencer marketing program. Who are your influencers? Social Buzz.
  • CONTENTLY  |  WEDNESDAY, JUNE 1, 2016
    [Media, Twitter] 4 Reasons Snapchat Lenses Are a Genius Ad Product
    Media buyers have an almost infinite amount of options when it comes to placing their ads. That may seem good, but the result has mostly been a hollowing out of ad revenue for the media companies running the ads. Media Featured SnapchatThey’re pretty cool, and people seem to enjoy using them. Scarcity. Choice. Intimacy.
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2016
    [Media, Twitter] How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
    We found that verbs generate more shares on Twitter than nouns and adjectives -- the same can be true for Instagram. On Instagram, a hashtag behaves the same way as it does on Twitter and Facebook: It ties the conversations of different users into one stream. Cleverness tends to perform quite well on social media, especially Instagram.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 1, 2016
    [Media, Twitter] The stress of authenticity and other reasons social media is exhausting
    While I think both are important in business — and transparency seems to be all the rage — I struggle with authenticity at times. I, Brooke, am an extension of B Squared Media. Admission #3: Social media is exhausting and I’m pooped. Admission #3: Social media is exhausting and I'm pooped. have bad days.
  • CONTENTLY  |  TUESDAY, MAY 31, 2016
    [Media, Twitter] Infographic: Why Social Media Is the Future of Hiring
    Through an Office Space -themed infographic, the company illustrates exactly how to use Facebook, Twitter, LinkedIn, and Instagram to connect with potential hires. These passive candidates will never see your job listing, because they aren’t looking for it even though they’re spending a lot of time social media.
  • VISUALLY  |  TUESDAY, MAY 31, 2016
    [Media, Twitter] The Do’s and Don’ts of Content Syndication
    It can also drive traffic back to your owned channels, generate newsletter subscribers, or increase your followers on social media. Nate Birt is a multimedia journalist, social media enthusiast and copy editor with experience at a variety of print and digital publications, and a Contributing Editor to the Visual.ly Fill content gaps.
  • ION INTERACTIVE  |  TUESDAY, MAY 31, 2016
    [Media, Twitter] Interactive Content Hot Off The Press: May Edition
    Throughout the experience, you’ll notice the top-to-bottom flow, which is a modern design technique taken from social media, but also creates a journey or “flow” for the audience to learn and “Take the Assessment.” It makes the experience feel ‘storyteller’-like. Twitter. It’s time. It’s time. See you next month! Facebook. LinkedIn.
  • CONTENT STANDARD  |  TUESDAY, MAY 31, 2016
    [Media, Twitter] 5 Ways Snapchat Marketing Can Help Brands Go Local
    But while its arrival comes years after Facebook and Twitter matured into social media giants , Snapchat’s efforts to monetize through marketing and advertising opportunities are keeping pace with its rapid growth. Marketing Social MediaOwn Your Location. Pop-Up Marketing Plays. Time-Sensitive Offers. Value-Added Content.
  • CEROS  |  TUESDAY, MAY 31, 2016
    [Media, Twitter] 7 Ways to Engage with Social Media Leads
    This post, 7 Ways to Engage with Social Media Leads , written by Teena Thach , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. You’ve built a solid social media presence, and that’s great – but it’s just the first step. Add Your Contacts to a Twitter List. Is it because of a Twitter follow?
  • ACT-ON  |  TUESDAY, MAY 31, 2016
    [Media, Twitter] 10 Ways to Misbehave on LinkedIn
    Pretty much anywhere else on the web appears to be fair game (especially Twitter), but leave LinkedIn alone. But social media marketing is never about the hard, fast sell. Every social media platform is different. Social Media Marketing LinkedIn social social marketing social media social media marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 30, 2016
    [Media, Twitter] Why “rich content” is central to your social media strategy
    Twitter? Only in-depth, conversational content from at least one of these sources will provide the content fuel to give you a chance to reap the immense benefits from a social media strategy. Once you make that decision and begin to execute, you’ll have the content behind you that powers whatever social media platforms you choose.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Media, Twitter] 20 Handy B2B Lead Generation Resources
    Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. If social media is made up of a series of parties, this is the party you want to be at. BMC Software’s social media manager, Eric Tung, shares how brands can be rock stars on social media. Callbox.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Media, Twitter] 20 Handy B2B Lead Generation Resources
    Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. If social media is made up of a series of parties, this is the party you want to be at. BMC Software’s social media manager, Eric Tung, shares how brands can be rock stars on social media. Callbox.
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Media, Twitter] 7 Steps to Brilliant B2B Marketing [Part 2]
    Step 5: Social Media for B2B Marketing. 57% of inbound marketers report obtaining leads from LinkedIn, while 52% earned leads from Facebook and 44% from Twitter. Use the social media platform that makes sense for your company: Some companies may be better off using Pinterest than LinkedIn. Make your business case.
  • PWB MARKETING BLOG  |  FRIDAY, MAY 27, 2016
    [Media, Twitter] Does Your Content Have Superpowers?
    A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. Exceptional Audience Relevance. Sean-.
  • ACT-ON  |  FRIDAY, MAY 27, 2016
    [Media, Twitter] Digital Storytelling: A New Virtual Reality Might Not be Far Off
    The bones of that story still have to be compelling. Q: Tell us about emerging technology: Peter: Augmented Reality (AR) and Virtual Reality (VR) are going to change the way we interact with the computers around us, particularly with our media. It’s going to mix and match the preconceived notions of what media is. You freeze.
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