• PUZZLE MARKETER  |  THURSDAY, SEPTEMBER 29, 2016
    [Media, Twitter] Marketing Minds: Maddy Osman – SEO Content Specialist @ The Blogsmith
    Social media is an often overlooked and badly executed means of lead generation. Facebook, Twitter, Instagram, LinkedIn, Pinterest, and even Snapchat can each be utilized to collect leads if used strategically. Social media scheduling tools like Buffer and Hootsuite make it possible to schedule out content for myself and my clients.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 29, 2016
    [Media, Twitter] The Real Truth About B2B Marketing And The Social Media Platforms You Need
    I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. For example, that article I mentioned was called Facebook ranks ahead of Twitter and LinkedIn for B2B decision makers , and the title alone was enough to surprise me. Why Facebook over Twitter and LinkedIn, you may ask? This is so true.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 29, 2016
    [Media, Twitter] 5 Brands That Are Crushing the Twitter Marketing Game in 2016
    But one such older platform is far from becoming extinct: Twitter. Want proof that Twitter’s still a top contender among social platforms in 2016? Look no further than the countless resources hundreds of brands invest into perfecting their Twitter marketing strategies. Marketing Social MediaEx ceptional visuals.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2016
    [Media, Twitter] 17 Revealing Stats That Uncover Key Marketing Differences Across Regions [New Data]
    Tweet this]. 9) Organic social media is reported to be less effective in the U.S. -- 12% of U.S. & Ireland respondents use social media for business purposes compared to U.S. & Ireland respondents prefer Twitter compared to U.S. Were there any key differences between U.K. & Ireland marketers versus U.S. marketers?
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 29, 2016
    [Media, Twitter] 7 Ways To Get More Clicks on Twitter
    And it can be frustrating, considering all the time we spend crafting social media strategies that determine our brand voice and interests. The post 7 Ways To Get More Clicks on Twitter appeared first on Marketing Insider Group. If a tweet is posted and nobody clicks, […]. Content Marketing
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Media, Twitter] Short-form & Long-form: Where They Fit in Your Content Strategy
    In addition to blog content, examples of short-form content include social media posts and infographics. BuzzSumo   conducted a study of 8 million articles shared on Facebook, Twitter, etc., Long-form and short-form content both have their place in a content marketing strategy. However, both types of content have potential downsides.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Media, Twitter] Pubcon Preview: Content, Media & Site Reviews
    That content can then be shared on social media channels. — Producerism: Being Your Own Media. Session Details : In this session, you’ll learn how to produce video from your mobile phone and use paid social media and search to distribute it and create demand for your audience. Which ones? Glad you asked. Heading to Pubcon?
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Media, Twitter] New Vidyard Interactive Player Makes Videos More Engaging
    Going beyond email gates and surveys, Vidyard enables dynamic in-video content such as real-time pricing, social media updates and choose-your-own-adventure demos. Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Media Contact: Brad Hem.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 27, 2016
    [Media, Twitter] Exploit the hours employees spend on social media
    According to  Putting Downtime to Work , a new report from  Bambu  by  Sprout Social , we’re geniuses: Seven in ten employees use social media at work. Half (Forty-eight percent) of people use social media for up to an hour per day at work. The post Exploit the hours employees spend on social media appeared first on Biznology.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 27, 2016
    [Media, Twitter] The One Thing That’s Better Than Knowing Your Customers
    Your Social Media Marketing. Who are you having conversations with on social media; what are their questions? Our social media dashboard and the CRM capabilities it provides for tracking conversations and potential customers. Twitter Chats. Knowing your customers is a never-ending quest for most marketers. Surveys. Email.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Media, Twitter] 10 Pieces of Content Your Audience Really Wants to See [New Data]
    They’re also shifting where they’re reading content, choosing social media platforms over of more traditional blog and long-form outlets: It’s important to note that these survey results don’t mean that content creators should abandon mediums such as blogging or podcasting, as these content outlets will continue to provide value over time.
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 26, 2016
    [Media, Twitter] Come Talk Content + Have a Drink on Us [In San Francisco]
    LinkedIn | Twitter. LinkedIn | Twitter. LinkedIn | Twitter. His team experiments with all channels, including SEO, social media, and paid demand generation strategies. LinkedIn | Twitter. LinkedIn | Twitter. Who Will You Meet? Nanneke Jansen – Senior Manager, Marketing Programs @ Demandbase. And much more.
  • HALEY MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Media, Twitter] “I Want My Team to Use Social Media.”
    So you know the importance of social media for your business, and you’re working on building your presence. Here are a few simple ways your team can effectively spend their time on social media: Facebook. Twitter. Each tweet shared on Twitter can be favorited or reshared by your team. So, what should they do? Google+.
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Media, Twitter] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    In this idea-packed presentation from the Colorado Staffing Association Annual Conference , Brad Bialy, Social Media Marketing Advisor, will show you the most important “must-haves” for an effective staffing and recruiting website. Twitter? Regardless of social media, email, phone calls you’re fighting for attention.
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Media, Twitter] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. Probably quite a few, so why doesn’t your blog have any social media integration? Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 23, 2016
    [Media, Twitter] Interactive Content Marketing Weekly Roundup: September 19-23
    As well, tune in to our social media accounts for more in content marketing and interactive content tips and tricks! Twitter. We wrapped up event season and jumped straight into webinar week! This event was all about innovation in content strategy for both B2C and B2B marketers so you can bet there were a ton of takeaways from it.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Media, Twitter] How Global Citizen Became the BuzzFeed of Social Activism
    ” Handler’s clip, which stays true to her offbeat sense of humor, is an example of Global Citizen’s unique brand of activism that involves viewer education, celebrity endorsement, journalism, and social media participation. In 2016, social media pressure has become the modern equivalent of dialing your local representative.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Media, Twitter] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    fully formed media company. from traditional media outlets. energy drinks or dishwashers to legacy media giants. as media company.” According to PQ Media’s “Global. important media topic of 2015. social media, brands and publishers alike have had. In a bit of an upset, Twitter conquered LinkedIn in.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Media, Twitter] Content Methodology: A Best Practices Report
    and media formats. Landscape Channel and Media. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. modern media landscape, the “If you build it, they will come” mindset is doomed to. In the.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Media, Twitter] Staffing and Launching Your Content Marketing Program
    Media is changing marketing (and vice. media content is a diverting activity that rarely resembles. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 At Contently, we talk a lot about “building a better media world,” which. media experiences. MEDIA Journalism, native advertising, and the future of the. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Media, Twitter] Content Marketing Playbook: Strategy and Roadmap
    rise as a media powerhouse in its own right. stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. media platform are all extremely valuable. Primary source of understanding is through sur- face-level media reports. investment media and financial advisors.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Media, Twitter] Evangelizing a Content Marketing Program
    brands experiencing declining social media effective- ness and came to a clear conclusion: " We’ve reached a tipping point where. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY18 Internal Audit, External Audit, and Audience Identification Many brands only audit the external media landscape. doesn’t work in the modern media landscape.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Media, Twitter] How To Increase Referral Traffic And Get More Leads
    There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Media, Twitter] Marketing Guru Covers: Social Posting and Targeting
    Twitter. Like Facebook, Twitter is available for both B2B and B2C marketers, but it is most appealing to B2C marketers. See how Lead Liaison’s software helps you manage and track your social media efforts  here. Revenue Generation Blog The Marketing Guru facebook Google linkedin Social Media targeting Twitter
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Media, Twitter] How to Incorporate User Generated Content into Your Nonprofit Marketing
    Use various social media plug-ins throughout your website to encourage site visitors to spontaneously create and share their own UGC. You can embed a Twitter stream showing all your mentions, or a Facebook Comments box so you can distribute that content across both your website and Facebook. Time to get onboard the UGC train.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Media, Twitter] How to Engage Your Audience Using Digital Advertising
    Sponsored Facebook, LinkedIn and Twitter posts , however, do feel more like traditional online advertising in the sense that users don't opt-in to see them. For that reason, native advertising on social media platforms can be a much smarter use of your digital advertising spend. On Twitter. On Facebook. Via LinkedIn.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Media, Twitter] How Gimlet Hacked Slack to Reinvent Its Comments Section
    Gimlet Media, the podcast network founded in 2014, is trying to change all that with a creative experiment meant to increase positive engagement. Members love it because they have a direct line to us in a way that most media companies don’t provide.” Media Gimlet PodcastVirtual anonymity stokes rage. ”).
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Media, Twitter] Social media strategy leaders: Tory Starr
    Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Tory Starr has been involved in media of all sorts for most of her adult life, including working on an Academy Award-winning documentary. INSPIRATION.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Media, Twitter] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    If you work in social media marketing, my guess is you know it all too well. Social media is constantly evolving, making today an exciting time to work in marketing. This can also mean that you sometimes feel as if you're falling behind on your general social media knowledge and education. Social media should be social.".
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Media, Twitter] How to Host a Marketing Conference That Doesn’t Tank
    The first event of its type in the city, Insight Lancaster brought 125 marketers together to learn the latest thinking on topics like SEO, social media, and more. Find Kerry on Twitter. Communty-building Presentation ideas conferences kerry gorgone marketing conferences social media eventsYou should even plan some shenanigans!
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Media, Twitter] Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon
    It was on Twitter—and you didn’t even need an account to watch. Earlier this year, Twitter paid a reported $10 million for the global rights to live stream 10 of the NFL’s Thursday Night Football games. But is Twitter’s latest effort the beginning of a new era for live sports, or much ado about nothing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 20, 2016
    [Media, Twitter] Social media pioneer discusses employee advocacy success
    I had a great opportunity to meet Dr. Juergen Brock, CMO of Fujitsu, and talk to him about some of his pioneering efforts in social media, employee advocacy, and marketing measurement. tracking mechanism follow employee engagement and calculates an approximate media value. You can follow Juergen on Twitter here.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 20, 2016
    [Media, Twitter] Activate Your Fanbase With User-Generated Content
    Brands are boosting awareness by encouraging the public to share their customer experiences on platforms like Twitter and Instagram. But this kind of user-generated content (“UGC”) isn’t limited to social media interactions between a brand its customers. One of the best forms of advertisement is a satisfied customer.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Media, Twitter] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    From political controversy to health care shudders to nearly 24/7 media coverage, it was impossible for business owners to escape the feeling that something large was happening. From this established position, Anthem would then gauge what material they were most interested in and which media were most convenient for them.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Media, Twitter] Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World
    According to Jay, more people listen to podcasts than use Twitter. I’ll just let that sink in. Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. For three days, content marketers from around the world take Cleveland by storm.
  • VIDYARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Media, Twitter] Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%
    Other audiences that have received personalized videos and have resulted in significant impressions and awareness include media, analysts and partners. Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Media Contact: Brad Hem. Influitive.
  • ACT-ON  |  TUESDAY, SEPTEMBER 20, 2016
    [Media, Twitter] Your Audience Called. They Say You’re Fired.
    But they have more to think about than just widgets; they have 20 other aspects of their business to juggle, and each comes with its own panoply of media to be consumed. And they have lives: their Twitter feeds are often a mix of business and personal. Engagement rates are falling – and not just on social media. They need help.
  • CONTENTLY  |  MONDAY, SEPTEMBER 19, 2016
    [Media, Twitter] 3 Gaming Trends About to Take Over the Media World
    In fact, over the past few years, you could track changes in media by following trends in gaming culture. For better or worse, gamers have led the charge into new types of content, from live streaming to virtual reality, changing how audiences interact with the media they consume. Today, live streaming is everywhere on social media.
  • BLUE FOCUS MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Media, Twitter] First Ever FDU #ContentMarketing Seminar – Register Now #NJ #Content
    Others know just how to navigate Twitter’s system of hashtags and mentions to […]. Content Marketing Education Marketing Small Business Social Media Marketing Workshops & TrainingContent Marketing is the Future of Marketing. Join us for a Fairleigh Dickinson University (FDU) seminar in #NJ on Oct.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Media, Twitter] 20 Examples of Social Proof in Action
    This could take the form of them blogging, posting on social media, or being quoted or photographed as a product user. 2) Celebrity Social Proof. Celebrity social proof typically takes the form of a celebrity using a product and promoting it on social media or in public. Score.). What Is Social Proof? It makes sense, right? 10) Yelp.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Media, Twitter] 11 Ad Agencies You Need to Follow on Twitter
    It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. How are clients supposed to trust you with their social media accounts if you can't keep up with your own? 11 Ad Agencies to Follow on Twitter. 1) R/GA. Handle : @RGA.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 16, 2016
    [Media, Twitter] ‘Patagonia’s Philosopher-King,’ and 3 Other Stories You Should Read
    Fast Company: My Parents’ Review of Twitter’s NFL Broadcast. Last night, Twitter ran a live broadcast of Thursday Night Football’s matchup in an effort to bring a larger audience to the social platform and to capitalize on its speciality of sharing live reactions. It’s Doomed. Voices What We're Reading
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 16, 2016
    [Media, Twitter] Interactive Content Marketing Weekly Roundup: September 12-16
    As well, tune in to our social media accounts for more in content marketing and interactive content tips and tricks! Twitter. It’s event season at ion. These last two weeks have been a busy time for us. From Cleveland to LA, we went from CMWorld to CSIS, sharing all the content we could in between. See a fresh take on an old favorite.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 15, 2016
    [Media, Twitter] 5 Ways to Crank Up Your Internet Marketing Blog’s Potential
    Some measurable effects from business blogging include: media attention, inbound links to the blog, search engine ranking for the blog, leads/sales initiated, volume of traffic to the blog, etc.” When it comes to capturing your blog audience’s attention, the statistics are pretty abysmal. But where do you even begin? however.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 15, 2016
    [Media, Twitter] Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]
    While it’s certainly not a new concept (think televised sports games or Saturday Night Live), many social media platforms now have capabilities that allow anyone and everyone to share live videos with their audience—be it friends, families, colleagues, or prospects and customers. Infographic Social Media Marketing b2b Consumer
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Media, Twitter] Getting the Most From Your Marketing Assets
    Social Media Every social media platform serves a different purpose and draws a distinctive audience. Twitter  users enjoy accompanying images,  Facebook  users get giddy over pictures (and often can’t stand asking for “likes”), and  Google+  followers tend to be passionate brand advocates. Try it for free today!
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Media, Twitter] Multi-Touch Attribution, A Full User Debrief
    While paid media is a significant piece of the pipeline in both reports, the multi-touch graph depicts an opposite shape compared to the paid media graph in the single-touch report. For example, marketers can use UTM tracking when configuring social media ad campaigns. What is multi-touch attribution? This hardly seems fair.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Media, Twitter] How To Excel at Four Primary Types of Social Media Content
    Every single minute , social media sees: 2.4 277,000 tweets sent on Twitter. The broad appeal of social media has made us all into content creators. How can marketers cut through all of the noise and make an impact with social media marketing? How To Excel at Four Primary Types of Social Media Content 1. Period.”
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Media, Twitter] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    When you don’t segment emails, your engagement will be lower and your success will be diminished. 4) Connect with niche readers on social media. Look on Twitter and LinkedIn for users that have been sharing similar content to what you have created! That’s where a content offer based PPC ad comes into play! Grow our web presence.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Media, Twitter] A Brief Timeline of the History of Blogging
    Xanga (for whom Twitter co-founder Biz Stone once served as creative director ) actually began as a social networking site -- sometimes compared to MySpace -- and didn’t add blogging features until 2000. The line between traditional media and the blogosphere would start to bend, as bloggers were fated to become members of the press.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Media, Twitter] Why You're Thinking About Digital Marketing Analytics All Wrong
    Digital marketing analytics includes data not only from your website, but also from other sources like email, social media, and online PR. social media vs. blogging vs. email marketing, etc.) social media, blogging, email marketing, SEO, etc.) Or was the content you shared via Twitter more effective? 2. From Google?
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 12, 2016
    [Media, Twitter] 4 Ways to Find Marketing Qualified Leads on Twitter
    This week, we’re happy to welcome a guest post from Socedo’s Teena Thach, social media and marketing specialist. You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line. Let’s take a look at using Twitter for B2B marketing leads: 1.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 12, 2016
    [Media, Twitter] The Basics of LinkedIn Marketing
    Older college graduates and those with relatively high household incomes flock to the site; LinkedIn boasts higher usage rates among 30- to 49-year-olds than among 18- to 29-year-olds, the only social media network that can make that claim, Pew found. Marketing Social MediaBack when it started, LinkedIn was a simple digital Rolodex.
  • JUNTA 42  |  MONDAY, SEPTEMBER 12, 2016
    [Media, Twitter] Prepare to Be Ignored if You Don’t Have Subscription Goals
    The first example comes from traditional media. Originally called circulation development, and now audience development, no revenue (the big Z-E-R-O) was possible without a targeted group of buyers who subscribed to one or many content offerings the media brand provided. That is media yesterday, today, and tomorrow.
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Media, Twitter] The Guide to a Successful Employee Advocacy Plan
    Picture the following scenario: if an enterprise like Fujitsu tries to sell its augmented reality solution by posting an educational article on their official Twitter, their motives are overt – turn individuals into leads. Note that some employees will already be social media savvy while others will require training. Amplify Reach.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Media, Twitter] 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
    Within one week , the #LastSelfie campaign received 40,000 tweets, and was seen by roughly 50% of all active Twitter users. 2) Recruit interns and new hires. People can also tune in to watch, or help out by asking questions and posting comments on Twitter using the hashtag #WebsiteThrowdown during the live stream. Periscope.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Media, Twitter] A Brief History of Online Advertising
    As social media platforms picked up steam in the mid 2000s, advertisers sought a way to integrate ad content in a way that was both effective and non-intrusive. Around this time, a new group of media companies began to emerge. Advertisers pay to produce articles, videos, and other types of content for news and media sites.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 10, 2016
    [Media, Twitter] The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy
    In 2006, Twitter launched—much to the confusion of many people still trying to wrap their heads around the utility of character limits and hashtags. Having a social media marketing strategy still wasn’t mainstream, and people were largely unaware of the role that these technologies would come to play in their daily lives.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 9, 2016
    [Media, Twitter] Interesting Infographics: The Potential of Social Media for B2B
    Social media is the digital marketing tool with the potential to give you the most bang for your buck – and it doesn’t have to cost you a cent. In 2016, social media will help to generate leads for more than half of all B2B companies. But that isn’t the only benefit to be had from a good social media strategy. Let’s take a look.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 9, 2016
    [Media, Twitter] Interactive Content Marketing Weekly Roundup: September 6-9
    And while he’s not an intentional content marketer, there are quite a few content marketing lessons you can learn from the King of All Media himself. As well, tune in to our social media accounts for more in content marketing and interactive content tips and tricks! Twitter. This week was all about interactive infographics.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Media, Twitter] 5 Ways to Make Your Social Media Marketing Rock
    Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 billion monthly active users on Facebook, 313M active monthly users on Twitter, and over 450 million registered users on LinkedIn—all with different demographics and preferences. The same concept applies in social media. Set the Beat.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Media, Twitter] See What Content Marketing Success Truly Looks Like
    Add to that a companion website, a hugely successful portfolio of social media channels, sell-out live cooking demonstrations, weekly newsletters , the magazine’s Food & Drink Awards, a series of editorial one-shots, and more and you get a level of multi-platform audience engagement that would make any content marketer’s mouth water.
  • ACT-ON  |  FRIDAY, SEPTEMBER 9, 2016
    [Media, Twitter] Why Snapchat Might Be Your Next B2B Marketing Tool
    It was transforming from a quiet dark horse into a serious contender in social media. That’s more than Twitter. Rapid growth in this social media channel, combined with the demographic shift, however, make it difficult to ignore. For example, you can promote a snap through your Twitter account. What Is Snapchat?
  • MI6 MARKETING AGENCY  |  FRIDAY, SEPTEMBER 9, 2016
    [Media, Twitter] Head Scratcher and Belly Buster Post: Sep 2016
    The media depends on Facebook as a primary channel to share their stories and news. Blog Head Scratcher and Belly Busters Advertising Facebook LinkedIn TwitterAbout This Post. Here the Mi6 Team will post thoughts, quandaries and stuff that makes us scratch our heads, smile and laugh. It’s Time to Reinvent Advertising. Or Else.
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 8, 2016
    [Media, Twitter] Marketing 101: How to Pick the Right Social Media Platform
    – Is Facebook, Instagram, Pinterest, Snapchat, YouTube or Twitter the best place to put your marketing dollars? It all depends on your brand and what you’re trying to accomplish. Brands & Marketers
  • CONTENTLY  |  THURSDAY, SEPTEMBER 8, 2016
    [Media, Twitter] Facebook Can’t Escape Bias, No Matter What It Says
    We’re not a media company.” ” But Facebook dominates the internet precisely because it acts like both a tech company and a media company. Yet less context is rarely a good thing when it comes to media. If that’s the case, then Facebook would be wise to look at Twitter—not something you hear everyday.
  • VIDYARD  |  THURSDAY, SEPTEMBER 8, 2016
    [Media, Twitter] Vidyard Announces 2016 Video Marketing Awards to Honor Excellence in Video Marketing
    Best Online Video Presence for a B2B Brand: Awarded to the B2B organization that is using video most effectively across its website, social media and other distribution channels to elevate its brand and increase overall audience engagement. Media Contact: Brad Hem. Nominations for the 2016 VMAs are now open. About Vidyard.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 8, 2016
    [Media, Twitter] Why Sales and Marketing Teams Should be Wary of the Social Selling “Guru”
    Nowhere is this more apparent than in the world of social selling, or the way in which sales teams authentically connect to buyers where they’re at—on social media channels like Twitter and LinkedIn. Marketing Social MediaYour marketing and sales teams should be operating on social—the measurable benefits are undeniable.
  • ACT-ON  |  THURSDAY, SEPTEMBER 8, 2016
    [Media, Twitter] How to Create an Engaging and Effective Presentation
    There are staggering stats, like the fact that businesses can see 500 percent more traffic on SlideShare than the big guns (Facebook, Twitter, YouTube, LinkedIn). And by all means, you should use those snappy images to drive traffic via your social media channels. I used to think presentation decks were an afterthought. SINGLE. Bravo!
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Media, Twitter] Your 6 Step Guide to Creating a Holiday Marketing Campaign
    Social Media:  Sharing links to your landing page and related blog content is an easy way to get your offer in front of a wider audience. Videos work well for Instagram promotion and colorful images, like infographics, work really well on Twitter. It’s starting to look a lot like Christmas… okay, not really — or, rather, not yet.
  • OPENTOPIC  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Media, Twitter] Key Advertising Trends about Social Media from Q2 2016 – Marketing Automations
    This post was originally published on this site Salesforce just published a recap of major trends in advertising across Facebook, Instagram, Twitter, and LinkedIn for Q2 2016. The post Key Advertising Trends about Social Media from Q2 2016 – Marketing Automations appeared first on Opentopic. Facebook ad revenue reached $6.2
  • PUZZLE MARKETER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Media, Twitter] Why Twitter #Hashtags Are Worthless [Infographic]
    Twitter is a fantastic tool for disseminating information to an audience in real-time. Because of that, media organizations are constantly citing posts on Twitter as an almost immediate news source. Automated tweets also adds another level of complexity to the Twitter ecosystem. Social Media
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Media, Twitter] 18 of the Best Personal Websites We've Ever Seen
    Or select one of the social media icons to connect with him on platforms like Twitter -- where his cover photo happens to seamlessly align with the branding of his website. Think about the colors, images, and media you want to be a part of your story that you couldn’t include in a document resume. Ah, the job search. Resumes.
  • WRITTENT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Media, Twitter] 5 Copywriting Techniques That Affect SEO
    Two major routes you can go for SEO include: Asking readers to share your content on social media. For example, including click-to-tweet links in your content or asking readers to Tweet their opinion to you can boost shares on Twitter. Copywriting is for the user; it’s all about getting them to take action. Write for the User First.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Media, Twitter] Social media giants tighten their grip on small content producers
    The digital age is supposed be the era of the solopreneur, allowing ordinary human content producers like you and me to start their own online media empire. The promise was: Be passionate, work your face off, and you can create your one (wo)man media empire. Facebook, Twitter, and YouTube can shut you down without explanation.
  • ACT-ON  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Media, Twitter] YouTube Views Don’t Matter – Here Are 5 Metrics That Do
    The YouTube view count is probably the most well-known statistic in social media. YouTube subscribers are like followers on Instagram or Twitter. “Wow, that YouTube video has got more than a million views already!” ” Have you ever thought this after seeing a company’s so-called “viral” video? Not much, anyway.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 6, 2016
    [Media, Twitter] Study: Only 3 Percent of Freelance Creatives Use Co-Working Spaces
    Social media is a critical part of life for many freelancers. Sixty-five percent have social media profiles that they update and use regularly for their work, and more freelancers ranked social media a 10 (on a 0–10 scale) for importance to their work than any other number. Media Voices freelance studyaverages.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 6, 2016
    [Media, Twitter] 5 Ways To Make Social Media A Part of Everyday Marketing Strategy
    Social media is not a fad for the B2B marketer. According to a recently covered report from Clutch, 78 percent of enterprises consider social media to be more critical for business success compared to other digital marketing strategies. But, despite all of the perceived opportunity, social media can still be challenging to adopt.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 6, 2016
    [Media, Twitter] Remember to market to your own influencer network
    Yikes!  I had my head down doing amazing stuff for my friends over at BashFoo and as well as dominating the earned media influencer marketing game on behalf of Skinny and Company coconut oil , I flaked on the second most important job I have: prospect marketing. Earned media influencer outreach is not dead !  Too much. Cheers, Chris.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2016
    [Media, Twitter] Does every business need content marketing? A reality check.
    In fact, if you came to him with a marketing plan that included Twitter chats, streaming video, and infographics you would be laughed out of the room. But please don’t follow guru-speak blindly and turn content/social media marketing into a hammer looking for a nail. By Mark Schaefer. Does every business need content marketing?
  • CONNECTING ELEMENT  |  TUESDAY, SEPTEMBER 6, 2016
    [Media, Twitter] It’s time to get conversational with Twitter advertising
    Understand Twitter’s newest advertising format, which allows brands to create adverts that users can’t help but share and engage with…. The post It’s time to get conversational with Twitter advertising appeared first on Connecting Element. Blog conversational ads digital marketing social media social media agency Twitter Twitter card
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 5, 2016
    [Media, Twitter] 5 Brands with Highly Successful LinkedIn Marketing Strategies
    And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies. Instagram and Twitter are locked in a battle to out-Snapchat each other. Marketing Social MediaUnlike these platforms, LinkedIn has found its niche: professional networks. World Economic Forum.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 3, 2016
    [Media, Twitter] Twitter Moments: A Powerful Twitter Marketing Tool, or a Snapchat Knockoff?
    In a move that seems deliberately aimed at rival Snapchat, Twitter has unleashed its Moments feature to a larger pool of content creators, including brands and influencers. For brands, the update provides a new-and-improved Twitter marketing and storytelling tool. Here, the content is more akin to a Twitter time capsule.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 3, 2016
    [Media, Twitter] This Week in Content Marketing: Google Lays Down Pop Over Punishment
    Content Distribution and Promotion Content Marketing Examples Industry News and Trends PNR SEO Social MediaPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants and raves include a focus on numbers and some thoughts on what may be killing marketing automation before its time. Sponsor (36:07).
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 2, 2016
    [Media, Twitter] Interactive Content Marketing Weekly Roundup: August 29 - September 2
    As well, tune in to our social media accounts for more in content marketing and interactive content tips and tricks! Twitter. First Friday of the month is always a reason to celebrate! And even more so for this Friday since it’s not only Labor Day Weekend but the weekend before Content Marketing World… and we can’t wait! Top 7 that.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2016
    [Media, Twitter] 4 Marketing Lessons I Learned from Being a Mascot
    Facebook will be the first to know, then Twitter, then Instagram, and then Snapchat. Every email, social media post, and display ad that goes out on behalf of your company should represent your brand’s views, not your own. Author: Mike Madden Mascots. But, for the most part, those are  very mediocre mascots. Prepare Wisely.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 2, 2016
    [Media, Twitter] What’s the Best Platform for Live Video Marketing in 2016?
    As the NFL season gets underway, you may notice something different—at least if you’re on Twitter. The 2016 season is the first year the league will live stream some of its games via social media. For Twitter, that opportunity came at no small cost: for just 10 games, the brand paid $10 million. Twitter. Facebook.
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 1, 2016
    [Media, Twitter] Social Media News You Need to Know: August 2016 Roundup
    – Facebook made several algorithm updates, Twitter introduced #Stickers, and Instagram launched Stories—August was far from lazy on social media! We’ve rounded up all the social media news worth knowing from all the major social networks for the month of August. Marketing - Publishers
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 1, 2016
    [Media, Twitter] Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets
    On Social Media. Worldwide social media adoption rates remain sky-high. The global social media penetration rate is nearly one-third, or more than 2.2 It’s a best practice for companies to translate their social media posts for new global markets. targeted, in-language social media ad campaign also helped.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 1, 2016
    [Media, Twitter] Best Branded Content of August: When Data Storytelling Meets Donald Trump
    Kieran Dahl, social media editor: On Twitter, Denny’s is weird and good. (So much so that a guy started a petition on Change.org to get a job interview with the Denny’s marketing team.). As I was putting together our roundup of the best branded content from August, this happened: McDonalds is my favorite brand. Pancake.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 1, 2016
    [Media, Twitter] What B2B Marketers Need to Know About Social Media in China
    If you go to China and make new friends there, you will be frustrated when you want to add them as Facebook friends or follow their Twitter account. Like Google, Facebook and Twitter are blocked in China due to the censorship issue. Learning more about how social media is being used – and why – is a good start. Final Thoughts.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Media, Twitter] What Is Digital Marketing?
    Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). Earned online coverage (PR, social media, and reviews). Social Media Marketing. Tactics.
  • CONTENTLY  |  WEDNESDAY, AUGUST 31, 2016
    [Media, Twitter] Ask a Content Guy: How Do You Keep Coming Up With New Story Ideas?
    We should also focus on social media stories a bit more, and probably not publish quite as many stories on content strategy. This could be you on Twitter! This month, I’m going to get my Tony Robbins on and talk about story inspiration. Because there are invisible forces motivating all of us. Cass, St. Louis. There are stakes.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2016
    [Media, Twitter] 8 Time Management Tips to Help You Hit Your Long-Term Deadlines
    If your long-term goal is to launch a social media campaign, a measurable short-term goal would be “secure one press mention per week” in lieu of “spread campaign awareness.”. For example, it may not be attainable for your branded hashtag to start #trending on Twitter. Check them out below. Measurable. Attainable. Realistic. slump.
  • WEBBIQUITY  |  TUESDAY, AUGUST 30, 2016
    [Media, Twitter] How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
    With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn. What does that mean, exactly? But those are just table stakes.
  • CONTENT STANDARD  |  MONDAY, AUGUST 29, 2016
    [Media, Twitter] 5 Content Marketing Trends to Plan Your 2017 Budget
    But when Jack Dorsey, founder of Twitter, includes live stream video as one of his five priorities to shareholders to turn around the sluggish ad sales and user growth, you know it must be important. also think the platforms are pushing it pretty hard, and Facebook, Twitter, et al. How does this differ from media companies?
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2016
    [Media, Twitter] Social Media and SEO: When and How They Work Together
    Author: Nate Dame The connection between  social media marketing  and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Part of the confusion here comes from the fact that Google treats social media posts as individual web pages when it comes to search.
<< 1 2 3 ... 105 106 >>