• GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 27, 2014
    [Media, Twitter] An Example of Twitter’s Real-Life ROI
    'By Gregory Pouy, {grow} Community Member When I was asked to write the piece about Twitter, I wondered what personal insight I could share about my love for this social media platform. Despite the raging debate about the value of Twitter, I believe Twitter ROI does indeed exist in the real world. The connections pay off.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Media, Twitter] Social Media Marketing: It's Complicated.
    threw out the question, “Isn’t it high time brands stop focusing on Facebook and Twitter and start marketing on Pinterest and Instagram (stay tuned for this gem in coming days)?” When thinking about social media marketing for our clients, I always start with values and goals. Pinterest, Facebook, Twitter, etc.) Sounds like it.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Media, Twitter] How to Create a Winning Google Plus Profile
    'Google+ provides the blank slate for a solid social media profile with unlimited link and text opportunities. Compared to the scarcity of a bio on Twitter and Instagram with minimal text and link opportunities, Google Plus is the place to maximize your social business with solid information to attract your ideal customers and fans alike.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Media, Twitter] The Authentic Crisis on Social Media
    'You have only one job on social media. This post is activated by a conversation […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. Social Media Psychology Be authentic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 26, 2014
    [Media, Twitter] Social media success through cultural nuance
    This is a story of just how flat the world really is, how social media is making that flat world contract on itself just a little bit more, and the discovery that understanding cultural nuance is the key to international social media success. Social media flattens the world. What did I learn about social media in a far off land? Things
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 26, 2014
    [Media, Twitter] How to Produce Flawless Audio Interviews With Industry Experts
    It''s all based on my experience producing more than 50 expert interviews, which people like Emerson Spartz (the young founder of Spartz Media who built a website with 50 million pageviews at age 12) and Ron Klein (the inventor of the magnetic credit card strip). That''s where this article comes in. Perfecting Your “Ask”. Ask for referrals.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 25, 2014
    [Media, Twitter] I’m Thankful I’m Not Thankful For…
    Harnessing the power of social media is necessary with today’s mobile technologies. Shower, brush your teeth, check your email, and then investigate your twitter notifications? 'I’m a nice person [Editor’s Note: she really is], and I’m sure you’re a nice person too. m sure you’ve got a few annoyances as well. Bad Hashtags.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 25, 2014
    [Media, Twitter] 3 Social Selling Templates for LinkedIn and Twitter Messaging
    'With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter. When you’re getting to know someone on social media, it’s good to incorporate social listening as well. Twitter. Twitter. Twitter. The result?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 25, 2014
    [Media, Twitter] One person can change the world. Thank you, Internet
    While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. And, since the world moves fast and nobody really uses blog comments anymore, the rubber hits the road on social media. Right now.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 25, 2014
    [Media, Twitter] Six Key Elements of Successful B2B Social Media Strategies
    'There is a misconception for some that a social media strategy is easy to develop and implement. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Media, Twitter] Drive Social Media Traffic to Your Crowdfunding Campaign
    This is where crowd-funding […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | Drive Social Media Traffic to Your Crowdfunding Campaign by Lilach Bullock - Maximize Social Business.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Media, Twitter] 11 Ways to Get More Traffic to Your Business Blog Using Pinterest
    Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. social media specialist, she is the Principal and Founder of J Campbell Social Marketing, a boutique digital marketing firm in Beverly, MA. have more than doubled and continue to grow. Pinterest
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 25, 2014
    [Media, Twitter] Thanks (Twitter) Giving (A Great List to Follow)
    I’m also very thankful for the brilliant, insightful, and engaging people I’ve “met” online, and for the social media technologies that make that possible. Lifelong learning has always been vital for career success, but social media has simultaneously made it easier and much broader. Happy Thanksgiving!
  • HUBSPOT  |  TUESDAY, NOVEMBER 25, 2014
    [Media, Twitter] How to Be Successful on Twitter: 9 Surprising Stats to Know
    'There are 284 million monthly active users on Twitter and chances are, you''re one of them -- we''re certainly are. Unfortunately, just because all of us are active on Twitter doesn''t mean we''re using it the right way. And thanks to SocialBro , we have new data from over 200,000 corporate tweets to prove what works on Twitter.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 24, 2014
    [Media, Twitter] How to Recycle Your Old Content for Clever Social and Email Marketing
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • B2B MARKETING TRACTION  |  MONDAY, NOVEMBER 24, 2014
    [Media, Twitter] The 6 Most Common B2B Questions about Twitter
    'Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. The @ sign is used to designate a Twitter user’s name. Twitter Icon.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 24, 2014
    [Media, Twitter] My Review of the book, Enchantment, by Guy Kawasaki
    million Twitter followers) was a guest on Marketing Made Simple TV, interviewed by show Creator and Host Jeff Ogden  (i’m  @fearlesscomp on Twitter and Guy follows me, so you should too.) Guy also has a new book, The Art of Social Media: Power Tips for Power Users  which he wrote with Peg Fitzpatrick. What do you think?
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 23, 2014
    [Media, Twitter] Nominate Your Favorite @SocialEmployee Advocacy Leader #EmployeeSEAL @Tom_Peters
    I’m happy to announce that the nomination for 50 Top Twitter @SocialEmployee Advocacy Leaders – #EmployeeSEAL is now open.  You can nominate your favorite social  leader for 2015 by including their twitter handle plus the hashtag #EmployeeSEAL in your tweets and/or submitting the application form below.  Twitter Handle: *.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 21, 2014
    [Media, Twitter] Thanks everyone for a great birthday!
    'In the world of social media, everyone knows it is your birthday. Twitter, Facebook, Linkedin you name it, everyone knows it is your birthday. Now I have 6,314 Twitter followers. Thanks, Matt. Google knows it. ESPN knows it. You can follow me at @fearlesscomp. got hundreds of birthday greetings yesterday. That was so nice.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 21, 2014
    [Media, Twitter] 8 Holiday Fundraising Tips for Non-Profits
    ” The non-profit, College Mentors, created a special graphic for Giving Tuesday and shared it on Twitter. Tip #6: Plan an easy giveaway on social media. Engage with your audience by offering a holiday-themed giveaway on social media. 'While retailers are gearing up for their busy season, so are non-profits.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 21, 2014
    [Media, Twitter] 6 Ways to Clean Up Your Brand’s Social Media Inbox
    'With billions of conversations happening on social media every day, it’s easy to get lost in the stream of social messages about your brand. But what does it actually take to keep your social media inbox clean? She blogs to show brands how to use social media to create an engaging online presence.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 21, 2014
    [Media, Twitter] There’s No Difference Between Black, White or Green people
    The award-winning marketing expert, Jeff Ogden , President of Find New Customers ( @fearlesscomp on Twitter. We love comments )not SPAM) and those show share on social media like LinkedIn, Twitter and Facebook, Filed under: Fearless Competitor , Find New Customers , Florida. 'Indiana High School Basketball. Nice to meet you.
  • SYNECORE  |  FRIDAY, NOVEMBER 21, 2014
    [Media, Twitter] Casting a Social Net: How to Get People to Naturally Share your Site on Social Media
    'Getting more people to share content from your website through popular social media avenues such as Facebook and Twitter can boost the success of your website in multiple ways. Using a tool such as social sign-ins provides visitors to your site with a way to register using their social media account. Make Sharing Simple.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 21, 2014
    [Media, Twitter] Interesting Infographics: The Road to Success through Paid Social Amplification
    'We have had some great discussions about social media’s role in B2B demand generation but at least I have usually focused on ways to organically grow our social media presence. According to an Infographic from  Gryffin Media , there are many reasons to use paid social ads. coverage by traditional media. Reddit Ads.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Media, Twitter] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Media, Twitter] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Media, Twitter] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Media, Twitter] 10 Social Media Predictions for 2015 from 10 Social Media CEOs
    'I began this year by publishing my social media predictions for 2014 focusing on six key trends that I saw (and continue to see) evolving: Employee Advocacy, Google Plus, Paid Social, Content, The Visual, and Mobile Personal. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Social Media Marketing Neal Schaffer.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [Media, Twitter] Let the market view in
    Unfortunately, social media, and the ability it provides to locate like-minded individuals, has made this even more prevalent. 'There have always been marketers who rely on subjective data and unsubstantiated hypotheses. They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Media, Twitter] Elevate Your Holiday Marketing on Social Media
    Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. Social Media for Hospitality
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 20, 2014
    [Media, Twitter] WordPress.com and Search Engine Optimization
    Why don’t you follow @fearlesscomp on Twitter, like 6,300 of your friends do, Jeff Ogden of Find New Customers , who is celebrating his birthday today, was concerned about SEO rank for the blog of Find New Customers. We love comments (not SPAM) and those who share on social media, like Twitter, LinkedIn and Facebook.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Media, Twitter] A Beginner's Guide to Retargeting Campaigns
    The way that works is you upload a list of the email addresses to a retargeting campaign (usually on a social network like Facebook or Twitter), and the platform will identify users on that network who have those addresses and serve retargeting ads just to them. But in reality, the buyer''s journey is probably not so linear. Awareness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Media, Twitter] Impostor Syndrome: How I finally learned I was smart
    Over the years I attended a zillion Internet marketing and Social Media conferences, where I watched and listened to the “gurus” in the field. Betsy Kent is the  President of Be Visible Associates , focusing on content marketing, blogging & social media marketing instruction and coaching. 'By Betsy Kent, {grow} Community Member.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Media, Twitter] Someone Mentioned You on Social Media. Should You Respond? [Flow Chart]
    But as gain more and more Twitter followers, the task of responding to every single tweet becomes daunting. Check it out, and bookmark it for the next time you find yourself in a tricky social media situation. Have you ever wondered about whether you should respond to a social media post? Social Media
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 19, 2014
    [Media, Twitter] Connecting The Dots: Unify Your B2B Organization for Maximum Growth
    Quality B2B marketing campaigns require one voice from the whole team across all platforms, from social media and customer service to email marketing. Check him out on Twitter today! 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Dave Landry, professional business writer and personal finance advisor.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Media, Twitter] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
    Use social media to its fullest Shoppers aren’t just reading email on their phones, they’re also scrolling through their social apps. Twitter is second on the list, with 34.7 These statistics are a pretty compelling reason to use your social media channels. 'Brace yourself. The holiday shopping rush is upon us.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Media, Twitter] 7 Ways to Promote Your Slideshare Presentation
    It is also a social network, and a platform for marketing visual content in many different forms – which means Slideshare an essential part of a solid social media strategy. She has 7 years of experience in search and social media marketing. SlideShare
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 19, 2014
    [Media, Twitter] Why You Need to Adapt to Social Media Today
    'It does not matter if you are five years old or 50 years old, you need to adapt to the world of social media now. Jeff Ogden of Find New Customers is everywhere – Twitter , Linkedin , YouTube and Facebook , And I’m not a kid. If a man my age is on social media, what is stopping you? I will soon turn 55.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Media, Twitter] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    'By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision. So what are these insights?
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 18, 2014
    [Media, Twitter] It’s Good to Be Aligned with a Former Show Guest, Dave Kerpen
    Dave Kerpen was a guest of mine on Marketing Made Simple TV and he invited me to become an Ambassador of Likeable Media today. Dave now nicely retweets everything I post to all 47,200 of his Twitter followers. Filed under: Business relationships , Likeable , Management best practices , Marketing Made Simple TV , Twitter.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Media, Twitter] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    Share on prominent B2B social media sites. As a B2B SaaS company, your best bets for social media sharing are LinkedIn and Twitter. People on Twitter are looking to share valuable content. 'I follow a few key topics on Quora , and I try to answer a question over there at least once a week. Write helpful content.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 18, 2014
    [Media, Twitter] 5 Terrific Tips for Stellar Holiday Service on Social Media
    'Social media has been a game changer for the holiday shopping season. Now, more and more customers are turning to social media to get both gift ideas and real-time customer service. While your holiday marketing efforts on social media may be up to par, is your customer service on social top-notch, too? You do so with tact.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 18, 2014
    [Media, Twitter] 15 Facebook Holiday Contests You Can Create in Minutes
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn |. 'The holiday countdown has begun! If you’re in need of some last-minute holiday-contest inspiration for Facebook, look no further. Jim Belosic.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 18, 2014
    [Media, Twitter] Here’s Why Dumping Ron and iOptimize Marketing was the right idea
    We love comments (not SPAM) and those who share on social media too, such as Twitter, LinkedIn and Facebook. 'Jeff Ogden , President of Find New Customers , the nicest company in BtoB marketing, once worked for Greenlight Digital in London for a very short period of time. Here is the lesson for you.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Media, Twitter] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    'Here''s how many marketers handle their social media strategy: Craft update. Select Facebook, LinkedIn, and Twitter. Users interact and consume content on each of these social media channels differently. Our data shows that LinkedIn is 277% more effective for lead generation than Facebook and Twitter. Click to tweet! ).
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Media, Twitter] Your New Go-to Guide to Content Promotion [Free Ebook]
    In this phase, you’ll need to get social media, email, blogging, SEO, your website, and paid promotion all on the same page. 'It''s no secret that we create a lot of content here at HubSpot. We''ve got multiple blogs that publish daily and a library of 2,000 downloadable offers. Would you like to receive 72% more leads per offer you create?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Media, Twitter] How 4 Companies Find and Create Value from Open Data
    Twitter- Many businesses rely on Twitter’s data and APIs for customer insights. Hedge funds use the social media site to guide trading decisions, for instance. This year Twitter launched a data-licensing tool that will sell access to its data to companies that can use the information to help them with their own businesses.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 17, 2014
    [Media, Twitter] [TIPS] How to Recruit a Hacker for Your Company
    Today, mainstream usage of “hacker” mostly refers to computer criminals, due to the mass media usage of the word since […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. She blogs to show brands how to use social media in their recruitment.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Media, Twitter] 10 Helpful Tips for Choosing and Using Fonts
    These skills are all actionable -- so it''ll be easy to try them in your next social media or marketing campaign. This is a jazzier font pair, which is great for social media designs. This graphic uses a visual element, the Twitter icon, to replace the need for more text saying "on Twitter." Color? Layout?
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 17, 2014
    [Media, Twitter] The 3 Most Important Content Marketing Questions CEOs Should Ask
    This is where you should hear about social media strategies (linked to the buyer persona’s habits and usage), marketing automation workflows, email newsletters, guest posting, speaking events, etc. Don’t be bamboozled by meaningless vanity metrics such as the number of Facebook likes or Twitter followers (those can be cheaply purchased).
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [Media, Twitter] The Top 200 Content Marketing Brands And Influencers
    There’s a really interesting combination of technology providers, media brands, associations and agencies on the brand list. Twitter Handle. Twitter Handle. Social Media Today. Mahlab Media. Orbit Media. ” on the topic. This is true in just about any major decision, including who we buy from.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Media, Twitter] 26 Ways to Promote Your Blog Post
    Add a Twitter card to your post. This is a type of markup that will basically make your post look way better on Twitter. Twitter cards are free to use, and don’t take more than a few minutes to set up. Open graph tags are like HTML meta tags, but are used for social media sites, particularly Facebook. 'Congratulations!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 17, 2014
    [Media, Twitter] Five 2015 digital marketing trends for your consideration
    Who will step forward and claim “The world’s safest online store (or credit card or social media platform)?” 3) Social media consolidation. Every social media platform faces similar challenges when it comes to increasing shareholder value — how do we increase the user base and leverage data for profits?
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 15, 2014
    [Media, Twitter] Meet Jeff Ogden of Find New Customers here
    We love comments (no SPAM please) and those who share on social media such as Twitter, Linkedin and Facebook. Social Media is gasoline.” ” so let’s build an inferno on social media with this content, Filed under: Fearless Competitor , Find New Customers , Madison. 'What is the real story of someone?
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 14, 2014
    [Media, Twitter] 3 Easy, Last-Minute Black Friday Ideas You Can Use
    Put it in an email to send to your entire list, put the guide on your blog and highlight one gift from your guide each day on social media. Grab attention with social media This holiday season, turn to your social media channels where you already have an audience full of shoppers waiting for your Black Friday updates.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 14, 2014
    [Media, Twitter] The Fast Growing Influence of the Social Media Ambassador
    'In 2014, the concepts between ambassadors and influencers in social media have found themselves, now more than ever, central to the concerns of businesses and brands. Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | The Fast Growing Influence of the Social Media Ambassador by Raymond Morin - Maximize Social Business.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 14, 2014
    [Media, Twitter] Top Ten Guests on Marketing Made Simple TV
    million Twitter followers and he followers @fearlesscomp on Twitter, Beth Comstock , Chief Marketing Officer of General Electric, What is interesting about Beth, besides being such a nice looking and smart woman is how I booked her as a guest. You can find Joe on Twitter @JoePulizzi. Dave Kerpen , CEO of Likeable Media.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Media, Twitter] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    'Email and social media can be a powerful combination. Cross-channel marketing is about aligning your branding, messaging, offers, and timing across multiple delivery points; for many brands, the two most effective channels to align are email and social media. There’s a difference between sharing and connecting on social media.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 13, 2014
    [Media, Twitter] 20 Tools We are Thankful for as B2B Online Marketers
    Once the image has been created, users can then easily share across social media platforms. Why We Are Thankful:  Whether we are sharing wisdom within our own office setting or collecting knowledge from other industry professionals, our social media team loves using this tool to add a little bit of jazz to powerful quotes. Enjoy!
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 13, 2014
    [Media, Twitter] Your Content Is Not As Good As You Think
    really want to know not only what the leadership of a […] Author information Justice Mitchell This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Twitter | Facebook | LinkedIn | YouTube | Your Content Is Not As Good As You Think by Justice Mitchell - Maximize Social Business.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 13, 2014
    [Media, Twitter] Your Business Blog Sweet Spot: How to Find It and Keep It
    Do you use social media like  Facebook ,  Twitter  or  LinkedIn ? Some days I’m spending not as much time on LinkedIn or Facebook or Twitter. 'How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? They won’t stay.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 13, 2014
    [Media, Twitter] An Eye-Opening Look into the New Tsu Social Network
    'There has been a lot of buzz about the new Tsu social network lately, whether from our recent post on why you might not like Tsu to invitations from social media friends to join the network all the way to the New York Times and their post on “The Social Network That Pays You to Friend.” Comments Thanks Jeannie! have read a few.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Media, Twitter] The 15 Best LinkedIn Pulse Articles On Marketing
    This post is hilarious and pokes fun at social media interns, the importance of being a LinkedIn Influencer and by association, Content Marketing itself. appreciate how he supports the idea of thinking about social media networks from a customer journey or buyer stage point of view. started publishing on Slideshare in July of 2010.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 12, 2014
    [Media, Twitter] 10 Examples of Highly Effective Welcome Emails
    Add social media buttons Including links to your social media sites is another key component in an effective welcome email. Fuel their engagement by sharing the social media sites your business is on. Notice in the bottom right corner there are links to the company blog, Twitter and Facebook page. Plus, it’s urgent.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Media, Twitter] Preparing for a Social Media Crisis
    'Social media has radically altered the PR function but no more so than when it comes to crisis communications. Where information may have once been conveyed by […] Author information Maggie Patterson This monthly Social Media and Media Relations column is contributed by Maggie Patterson. Media Relations
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 12, 2014
    [Media, Twitter] The Power of Visual Content in Social Media Marketing
    You religiously schedule your social media posts at the right times and churn out original content on multiple platforms. You engage all the fancy social media tools. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 12, 2014
    [Media, Twitter] It may be time to drop your annual marketing strategy
    For example, the founders of Twitter never dreamed of the many creative and amazing ways Twitter is being used. even heard of new ways the dating site match.com is being cleverly used as a social media marketing channel! Schaefer One of the elements of online marketing and social media that I. Every month. Unnerving?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Media, Twitter] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
    Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. When sales reps use social media to interact directly with their prospects. The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant, effective communication. Margin.
  • WRITTENT  |  TUESDAY, NOVEMBER 11, 2014
    [Media, Twitter] 4 Simple Steps to Finding Perfect Freelance Writers
    Another great place to source writing talent is social media networks. You can find professional writers on sites like LinkedIn, Twitter, and Google+ if you do a little digging.  'Hiring freelance writers makes perfect sense when you run a small business or startup. There is only so much you can do yourself. They’re writers.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Media, Twitter] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    Dracula’s LinkedIn Profile by Social Media Today. But they seemed to resonate with Twitterers. On the off-chance you haven’t already seen this – Jimmy Fallon and JT spoof hashtags, showing “what a Twitter conversation sounds like in real life.” 'What are you laughing at? Dirt Devil-The Exorcist.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Media, Twitter] How BuzzFeed Makes Money: An Inside Look at Their Sales Process
    Primarily they’ve been in media sales, but it doesn’t necessarily have to be online media sales -- we’ve hired people who have done print and television. But I think knowing the media industry is [important]. How do you stay up on the media industry? 'This post originally appeared on the Sales section of Inbound Hub.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, NOVEMBER 11, 2014
    [Media, Twitter] Trust and Made in America Two Key Drivers for Manufacturers
    He went on to add that while family businesses tend to be conservative when it comes to marketing, “they need to trumpet their trust advantage by humanizing their enterprises” through social media and their websites. Check out my Twitter feed — I post these stories on a regular basis.). 'Trust. million products.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 11, 2014
    [Media, Twitter] How to Build Your Social Media Audience from the Ground Up
    The same goes for social media – You have to grow and engage an audience in order for people to ‘hear’ all of the great things about your business. In this post, we focus on building your Facebook and Twitter audiences from the empty room, so to speak, so let’s get to it! Growing Your Audience on Twitter.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 11, 2014
    [Media, Twitter] 5 of my favorite productivity apps
    Every board allows sharing, tasking, commenting, and also uses the referencing tool that I believe was defined by Twitter. So, I bill Wikipedia Management differently than I do ORM or SEO or SEM or influencer outreach or social media strategy. 'While I aspire to build Gerr.is It makes my head swim. It makes your head swim. GetResponse.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 11, 2014
    [Media, Twitter] How To Create B2B Website Content That Sells
    Blogging is the most effective online marketing tool - more important than social media or any other part of your website. Make content shareable and social - According to social media marketing expert Jay Baer , "content is fire. Social media is gasoline." It''s what drives visitors to your site and.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 10, 2014
    [Media, Twitter] How to Use Social Selling for Pre-Call Research in B2B Inside Sales
    There are many definitions, such as using social media outlets like Facebook, Twitter, Pinterest, etc., Although these definitions encompass the literal meaning of the words “social” and “selling,” social selling is not just pushing your products and services through a social media outlet. 'What is B2B social selling?
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 10, 2014
    [Media, Twitter] Green Marketing: Be Careful What You Say
    'Social media marketers often try to lure in customers by appealing to their sense of environmentalism. study last year showed that twelve to fourteen percent of that group of consumers displayed allegiances to […] Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer.
  • CMO ESSENTIALS  |  MONDAY, NOVEMBER 10, 2014
    [Media, Twitter] How to Create a Sales Enablement Culture in Your B2B Company
    Her responsibilities include directing AG Salesworks’ marketing strategy and presence, monitoring and analyzing social media channels, creating valuable content for sales and marketing professionals, overseeing the Sales Prospecting Perspectives blog , and collaborating with guest authors. Follow her on Twitter via @Megan_Marie_T.  .
  • HUBSPOT  |  FRIDAY, NOVEMBER 7, 2014
    [Media, Twitter] What Great Stories Smell Like: Inside Microsoft Stories' Editorial Process
    or ''What was your Twitter amplification?'' The Microsoft News center and social media channels put out shorter-form content to address more traditional metrics, leaving Stories to focus on developing new, interactive, in-depth pieces of content. 'Crushes are weird sometimes. " Content crushes are no different. " he said.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 6, 2014
    [Media, Twitter] How to Use Visual Content to Improve Social Media Results
    In a sea of social […] Author information Rebekah Radice This monthly Visual Social Media Marketing post is contributed by Rebekah Radice. Rebekah is a social media strategist, content developer, speaker and trainer. Visual Social Media Marketing This makes visual marketing a powerful tool in the arsenal of any business.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 6, 2014
    [Media, Twitter] The World-Class Network of Jeff Ogden of Find New Customers
    That article’s been shared on social media hundreds of times and I highly recommend you check it out. love real (No SPAM please) comments and those who share on social media. 'One of the most important assets of anyone in marketing today is their network. And I’m proud of my network – for good reason. always say yes.”
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 6, 2014
    [Media, Twitter] 6 Survival Tips for Content Marketing Island
    In other words, if you develop a sparkling new whitepaper, you should make sure you also feature it in blog posts, on social media, via a targeted email campaign, etc. If you’re following them on social media, why visit several different sites to see what they are sharing? Tip 1: Find a Friend. Tip 2: Build a Shelter. Poor SEO ranking?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Media, Twitter] How to Develop a Strong Visual Brand on Social Media
    By implementing a strong visual branding strategy on social media. Visual social branding refers to what your social media content looks like -- your profile picture, your cover photo, and especially your social posts. The 4 Ingredients of Social Media Success. They add consistency to your graphics -- a big plus on social media.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Media, Twitter] 4 Strategies To Make Nonprofit Social Media Worthwhile
    'Are you one of those nonprofits claiming your constituency doesn’t really do social media, so you don’t really need it? CFRE contributes a monthly column on Social Media and Nonprofits. Twitter | Google+ | LinkedIn |. Strategies To Make Nonprofit Social Media Worthwhile by Claire Axelrad - Maximize Social Business.
  • SAZBEAN  |  WEDNESDAY, NOVEMBER 5, 2014
    [Media, Twitter] The Art and Value of Repurposing Content
    When you repurpose content for a social media channel, you access a different category of your fans. It’s entirely possible that these fans only follow you on Twitter, and didn’t know you actually had long-form content. Follow her on Twitter to read more! What to photograph? What to feature? Read on! Boost your SEO Game.
  • CMO ESSENTIALS  |  WEDNESDAY, NOVEMBER 5, 2014
    [Media, Twitter] How Twitter for Business Will Become a Serious Advantage
    Such is the potential in utilizing Twitter for business, and yet so too is the challenge in trying to actualize this potential. year-over-year increase in the number of positive social media mentions on social channels (Twitter included), vs companies without such analytics. Share your insights in the comments below.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 5, 2014
    [Media, Twitter] Gamergate and the great Twitter Debate
    If you haven’t been living in a cave for the last few weeks, you’ve probably heard of a Twitter hashtag that has set vast portions of the Web on fire: Enter #gamergate. Tweets since September 1st have skyrocketed to 2,000,000, according to the social media analytics company  BrandWatch. Yeah, it’s a loooong story.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Media, Twitter] New Data: Why Your Fans Aren't Following You on Social Media
    'When it comes to social media, many of us take an “if you build it, they will come” approach. Not surprisingly, Facebook and Twitter are the most popular platforms -- 84% of respondents expect you to be on Facebook, and 64% expect you to be on Twitter. What’s your Ello strategy, by the way?). Where Consumers Expect You to Be.
  • WRITTENT  |  TUESDAY, NOVEMBER 4, 2014
    [Media, Twitter] 5 Things You Can’t Blog Successfully Without
    Do you have active profiles on  social media sites like Facebook, Twitter, and Google+? 'Blog successfully and you cam smile all the way to the bank. Your website traffic will grow, your company will flourish, and your reputation could swell to the point where business finds you. But it’s not quite that simple. High-Quality Content.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Media, Twitter] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Also in the CDP spirit, Lytics makes extensive use of external products within its data and analytics layers, relying on third party systems to connect social media, email and postal identities; to import social and Web site data; for reporting; and to do natural language processing. But perhaps I’m getting ahead of myself.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 4, 2014
    [Media, Twitter] Big Ideas to Make the Most of Small Business Saturday
    The site provides downloadable, personalized email images, digital banners, images for social media posts and logos to use on your blog or website. Use the hashtag #ShopSmall on any Tweets you write about Small Business Saturday so they’ll appear on the main Small Business Saturday Twitter feed. Personalize, Plan & Promote.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 4, 2014
    [Media, Twitter] The Problem with LinkedIn InMails – They Often Don’t Work
    help people all the time – all day and all night  on LinkedIn, Twitter, you name it, I help you. And people connect to me all the time on LinkedIn and Twitter ,  I now have thousands of connections, 2,467 LinkedIn connections. We love comments and those who help us create an inferno on social media. View Profile.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 4, 2014
    [Media, Twitter] 5 Ways to Make A Killer First Impression On Social Media
    In this regard, social media is a double-edged sword. So how can you make a killer first impression on social media? Your messaging and communication on social media needs to have focus and clarity in order for your audience’s to recognize your voice, get familiar with it and begin to like it. Charles M. 6: 1961-1962.
  • SAZBEAN  |  MONDAY, NOVEMBER 3, 2014
    [Media, Twitter] When to Use Twitter Ads for Business
    'For all the great things social media has to offer small businesses, perhaps the greatest might be the simple fact that it’s free. While Twitter doesn’t actively limit a tweet’s reach, its wide-open, anything-goes Twitter feed means that a tweet can be quickly buried and quietly forgotten. Well, sort of.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 3, 2014
    [Media, Twitter] 3 Case Studies Profiled at Social Fresh West
    'Social Fresh West 2014, billed as the “secret weapon for social media success,” wrapped up in sunny San Diego last week. This much anticipated conference brought together some of the brightest marketing professionals, thought leaders, and trendsetters in the social media space. Social Media Listen carefully.
  • VOICE-BASED MARKETING  |  MONDAY, NOVEMBER 3, 2014
    [Media, Twitter] Your Customers Are Unhappily On Hold—and They’re Telling the World
    'You can find a lot of useful information on social media. Those complaints hurt: according to a recent study by Edison Research, when customers complain about a brand on social media, 79% do so in hope that their friends/followers see their dissatisfaction with the brand. For example, this Twitter account. Get Them Off Hold.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 3, 2014
    [Media, Twitter] Content Marketing Is The Only Marketing Left
    ” The future of marketing is  more visual  as brands follow traditional media publishers into visual content production. Social media is not a strategy. The future of marketing is  owned media and branded content hubs , driving social engagement that fuels paid distribution. This is more than a cliche. Content is the fuel.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 3, 2014
    [Media, Twitter] How to Capture and Keep Your Video Audience ’s Attention
    Something else to […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. 'Getting people to watch your video is only half the battle. Video
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 3, 2014
    [Media, Twitter] Why’s it important to get LinkedIn connections?
    just connected with Eric, because he invited me to connect on Twitter. He sent a Twitter DM to @fearlesscomp. Even Twitter. Director of Worldwide Sales and Marketing at Mobitor Corporation |Social Selling Expert|Social Media Marketing Manager. Job seekers Management best practices Social Media Social Networks
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 3, 2014
    [Media, Twitter] 5 Key Instagram Marketing Takeaways from New Data
    More than 86% of the Interbrand 2013 Top 100 […] Author information Neal Schaffer The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Instagram
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