• WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 18, 2014
    [Media, Twitter] Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing
    'As Facebook remains the “big kid on the block” in the world of social media marketing, there are a variety of functionalities that marketers can take advantage of above and beyond just adding posts. Author information Debbie Miller This monthly Social Media and the Hospitality Industry column is contributed by Debbie Miller.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Media, Twitter] 2 Steps to Develop Your Social Recruitment Strategy
    'You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time She blogs to show brands how to use social media in their recruitment. Remember that 64% of … Continue Reading. Social Recruiting
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Media, Twitter] 3 Tips to Reduce the Workload on Social Media
    'Running your social media presence is often very hectic and take up a lot of time. Instead of getting lost in the stream of incoming social media mentions, you are desperately looking … Continue Reading. Author information Sofie De Beule This monthly Social Media for Customer Service column is contributed by Sofie De Beule.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Media, Twitter] How CMOs Can Make Big Data Relevant to the Sales Team
    According to Wired magazine contributing editor Clive Thompson, social media alone currently accounts for “some 52 trillion words every day….the Example 1: Social Media Listening. Let’s say you are monitoring your buyer’s Twitter feed and have a best practice in place to share tweets with your sales reps. Begin With a Pilot.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Media, Twitter] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? To learn more about generating and tracking phone leads from LinkedIn and other social networks, download the free guide, “ B2B Lead Generation for Social Media: Tips for Generating and Tracking Phone Leads.” Paid Searc
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Media, Twitter] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    The study revealed that sharing is not new, it’s just evolved from face-to-face and verbal sharing, to information age sharing with more up-to-the-minute information via Twitter, Facebook, Instant Messenger, texts and email. Content Marketing and Copywriting Social Media content content marketing share social sharing Shocked?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Media, Twitter] Three Major Challenges of Influence Marketing for Businesses
    Author information Raymond Morin This monthly Social Media Influence column is contributed by Raymond Morin. Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | Three Major Challenges of Influence Marketing for Businesses by Raymond Morin - Maximize Social Business. Social Media Influence
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Media, Twitter] 5 Ways You Can Add Social Proof to Your Landing Pages
    4) Embedded Social Media Posts. great source of social proof is right on social media. Monitor your social media presence regularly to find tweets, Facebook posts, Instagram posts, and so on that positively reflect your brand. Once you''ve found the social media posts you want to include, you can embed them on your landing page.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Media, Twitter] 5 Tips for Awesome Slideshare Content Inspiration
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 5 Tips for Awesome Slideshare Content Inspiration by Ann Smarty - Maximize Social Business. Yes, … Continue Reading. SlideShare
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 16, 2014
    [Media, Twitter] 10 Things B2Bs Should be Doing on Twitter
    'Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. My customers don’t use Twitter.” Twitter is for consumer brands.” Twitter is for teenagers.” The truth is, Twitter is an excellent addition to your marketing mix. Here are 10 things you should be doing on Twitter right now.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Media, Twitter] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. to social media marketing. media marketing.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Media, Twitter] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Media, Twitter] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Media, Twitter] Creating Visual Content With Canva
    Since we as people are drawn to visual content, great visuals can generate higher engagement on social media. Depending on what you want to create Canva offers pre-sized templates for a variety of different content including covers for your social media pages, sizing for your Twitter, Facebook and Pinterest posts, flyers, and invitations.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 15, 2014
    [Media, Twitter] The Content Marketing Mantra: “Create Once, Use Many”
    'When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. We often see good social media marketers crafting unique posts for each channel based on network constraints such as character count, media limitations and so forth. This is not an unfounded best practice.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Media, Twitter] Is Content Marketing A Sustainable Marketing Strategy?
    ” We thought it was a thing, we knew social media was a thing. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The panelists were Mark Schaefer and Marcus Sheridan. ” So first, the context. But those are all just pipes.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 15, 2014
    [Media, Twitter] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
    And since that time I’ve been blogging regularly and I’ve been quite active on social media too. Internet game plan – blogging and social media. You can follow me on Twitter at @fearlesscomp Filed under: BMA , Buyer Personas , Find New Customers , Florida , inbound marketing. We won a handful of clients too.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Media, Twitter] 6 Essential Social Media Lessons From Top Executives
    'Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. Social Media Ready?
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Media, Twitter] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. The next week, Twitter has a completely redesigned profile layout. The infographic below is a great visual representation of exactly how you can optimize every one of your social media accounts. Social Media
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 12, 2014
    [Media, Twitter] Don’t “Blow” It – Plan Ahead on Marketing Campaigns
    While I was checking out, I noticed this flier: Being into social media, I thought it was an interesting idea. checked out the Shop Arbor Hills Facebook page and also their Twitter feed. Nor did I find mention of their chosen hashtag on Twitter. Facebook Marketing Twitter marketing Everything was being blown down.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Media, Twitter] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    You have little to no engagement on social media. good place to start when defining your target audience is evaluating your current customers with things like your website''s analytics, Facebook insights, and Twitter Analytics. Social Media Interaction. Social media is synonymous with customer service these days. Surveys.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 11, 2014
    [Media, Twitter] 5 Quick Tips for B2B Marketing to Millennial Decision Makers
    Sales Strategy Sales-Marketing Alignment Social CRM Social Media for Sales Social Media Tips Social Selling Tips and Tricks B2B b2b sales customer 2.0 gen y Inbound Marketing lead generation marketing Millennials Prospects Sales And Marketing Sales Intelligence sales prospecting social intelligence social media social selling twitter
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Media, Twitter] Being of Service Matters More than Being Social for Media Relations
    'Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? When it comes to media relations, relationships are a big part of the equation. Media Relations Maggie is a PR strategist, freelance writer and blogger.
  • ANNUITAS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media, Twitter] Recap of Content Marketing World Day 1 – How To Apply The Learnings
    'While Content Marketing World started Monday with some workshops in the afternoon, the real festivities started yesterday morning with an introduction from Joe Pulizzi founder of Content Marketing Institute and keynotes from Andrew Davis , author of Brandscaping and Julie Fleischer , Director, Data+Content+Media of Kraft Foods. ONLY 38%!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media, Twitter] 15 Sales Hacks You Should Know From Past Sales Hacker Events
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Max Altschuler , Founder and CEO of Sales Hacker Media. Use public information on social media networks like Linkedin and Twitter, or an app like GageIn, to find triggers that allow you to reach out using valid information at precisely the right time.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media, Twitter] VR Customer Spotlight: The Epicurean Connection
    The Epicurean Connection also maintains a very active social media presence, with daily updates on Facebook , Twitter and Instagram. newsletter, Facebook, Instagram and Twitter. 'The Epicurean Connection , located in the heart of Sonoma, Calif., has all the ingredients for a good time. Check out the video below!). Six part-time.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media, Twitter] The Awesome Show – Marketing Made Simple TV
    It was great meeting all these experts and reading their great books too – content marketing, branding, social media and much more. You can follow me on Twitter at @fearlesscom p Filed under: MadMarketingTV , Marketing Made Simple TV , Remarkable content. 'Marketing Made Simple TV was a terrific show. Wider distribution.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media, Twitter] How to Get Over Your Fear of Guest Posting
    Until next time… Jessica Ann is the CEO + Creative Director of Jessica Ann Media, where she humanizes businesses with creative content. 'By Jessica Ann, {grow} Community Member Hi. My name is Jessica, and I have a genuine fear of guest posting. It all began in 2007, in Washington, DC. She wanted me… to do what? It was just a guest post.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 9, 2014
    [Media, Twitter] The Funniest Tweets From #AppleLive
    It was a perfect storm of mistakes -- and of course folks on Twitter began to poke fun at the craziness of the whole situation. Social Media 'Today was the day. Apple was finally about to announce its brand new iPhone and a slew of other new gadgets -- and Apple was finally hosting a live stream of its own. The video cut in and out.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Media, Twitter] SMX East 2014 Preview: Competitive Research for SEO
    Social Media  . How much time should we spend in social media?” There is no one answer to that question but even if you aren’t using social media, you can get information about your competitors through it. Connect with me ahead of time on Twitter or Google+. So how did they do it? Now that that’s out of the way…. Adwords.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 9, 2014
    [Media, Twitter] Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon
    This social media campaign went viral leading teens, celebrities, world leaders, and perhaps even you, to dump ice cold water on your head and donate some money to the ALS Association. Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Social Media and the Law
  • SAZBEAN  |  TUESDAY, SEPTEMBER 9, 2014
    [Media, Twitter] Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction
    Social media has completely changed the way brands communicate with their customers. Twitter is a breeding ground for customer concerns, questions, complaints, and (sometimes) compliments. Above all, brands on Twitter need to be responsive. There’s no room for hotheads or Luddites on a brand’s social media team.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 9, 2014
    [Media, Twitter] We’ve Always Done it That Way!
    Limited social media  - Most manufacturers don’t need to utilize all the options that are available to you. Places like Facebook and Twitter, for the most part, are not ways to communicate with contractors and professional tradesman. 'I cringe when I hear someone say that phrase. Past actions will not ensure future success.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Media, Twitter] The Real Roadblock to Social Business Success
    'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. marketing and HR).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Media, Twitter] What are the boundaries of inbound marketing?
    Zero Paid Media as the New Marketing Model  by Joseph Jaffe Marcus Sheridan’s idea about Content Saturation Index Other Ways to Listen to this Podcast: Click on this link to listen to  Episode 32 Click here to download the latest episode or subscribe in iTunes Click here for the show’s RSS feed – for Android listeners. Or does it?
  • WRITTENT  |  MONDAY, SEPTEMBER 8, 2014
    [Media, Twitter] 9 Tips to Spot Amazing Article Writers
    One of the measures of the  quality of a blog post is the number of social media shares the post attracts. Search Social Media. Social media can be a gold mine if you know what to look for and how to look for it. Here’s a list of 9 quick tips to help you spot  amazing article writers. Frequent Multi-Author Blogs. Company News
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Media, Twitter] Why Your B2B Can’t Ignore Google+ Any Longer
    'Google+ is one of the most under utilized social media networks in the B2B space. The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. Social Media What Makes It Extraordinary. With the added YouTube catalog of data, Google can do that more affectively.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Media, Twitter] 5 Brilliant Marketing Campaigns for Boring Products
    1+ million social media shares. After the video launched it was quick to spread around social media and news channels. Immediately following the 2014 Super Bowl, Esurance aired a commercial promoting a Twitter where the winner would get $1.5 billion social impressions on Twitter. 1) Tipp-Ex. Exposure in 217 Countries.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 8, 2014
    [Media, Twitter] The Twitter strategy shift and what it means to you and your business
    'Twitter is at a crossroads … and it might be leading down a controversial new path. Let’s look at a recent revelation about a possible Twitter strategy shift and what it could mean to you and your business. mentioned that Twitter strategy is at a crossroads. Breaking Twitter. The Time for Twitter is NOW.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 6, 2014
    [Media, Twitter] What to Do When Rebranding Is Your Only Option
    Step 1: Take advantage of social media to communicate with your audience. You’re almost required to have a Twitter and Facebook profile. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Brands that aren’t constantly evolving can become stale and irrelevant.
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Media, Twitter] Digital Marketing Strategy for Launching New Products & Services
    Social Media Networks (Facebook, Twitter, LinkedIn, and Google+). Industry-Specific Media Sources (Relevant News Websites, Popular E-Newsletters, etc.). Digital Marketing Online Advertising / SEM / Display internet marketing Online Marketing ppc SEO Social Media like to call it the ‘Diversification Strategy.’
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Media, Twitter] The Art of Marketing: 6 DIY Design Projects to Try
    Through A/B testing and optimizing , we can even figure out when the best times are to share our content with people via social media and email. 3) Spruce Up Your Other Social Media Cover Photos. Your Facebook, Twitter, Google+, and YouTube cover photos could all benefit from a design makeover. 'I’ve heard it before.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 5, 2014
    [Media, Twitter] Interesting Infographics: Your Guide To Social Media Lead Generation
    Are you aware that 82% of social media leads are collected from Twitter? According to the infographic, “How To Generate Leads With Social Media” by Quick Sprout , for the past four years, social media has been a key component in generating leads. Social Media Facts You Need To Know. social media usage.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 5, 2014
    [Media, Twitter] Use Google Plus to Create Better Real Estate Connections
    This monthly Social Media for Real Estate column is contributed by Rebekah Radice. Rebekah is a social media strategist, content developer, speaker and trainer. Rebekah was recently named an Inman Top 100 Most Influential Real Estate Leader, as well as one of the Top Social Media Professionals to Follow in 2013. Rebekah Radice.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Media, Twitter] How to Quell a Social Media Nightmare
    Whether you''ve posted something to your company''s social media account that you didn''t mean to or didn''t realize the implications of, or you''re on the receiving end of a high volume of incoming criticism, your brain is probably kicking into panic mode -- and it''s in these moments that having some sort of a plan is so critical.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 4, 2014
    [Media, Twitter] #ProspectingChat: Sales Training with Josiane Feigon!
    'Today, we will be hosting this month''s #ProspectingChat on AG Saleswork''s Twitter account. Here are some details about today''s Twitter Chat: Date: Thursday, September 4, 2014 Time: 1:30 PM EST / 10:30 PM PST Hashtag: #ProspectingChat Topic: Sales Training Special Guest: Josiane Feigon. Here are today’s questions.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Media, Twitter] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    'Though social media isn''t some shiny new marketing toy, lots of marketers get tripped up when using it. But with just a little know-how, these common slip-ups can be avoided, and then these marketers can be on their merry way to building relationships with their leads and customers on social media. Social Media
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Media, Twitter] The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore
    Make it easy for your readers to share your content through social media by adding share buttons to your blog ( LinkedIN , Facebook , Twitter , Google+ , YouTube , Pinterest , etc.) Don’t forget to share your content yourself on social media. But what I find to be the worst is mediocrity. The ABC’s of Great Blogging. Bueller ?
  • LEAD411  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Media, Twitter] Sales & Marketing Content that Doesn’t Suck
    recommend just signing up for their newsletter to get their new posts over using their twitter feed. wouldn’t just follow him on Twitter though – I would also signup for his RSS feed so you don’t miss any of his posts – dannybrown.me. don’t follow @unbounce on twitter. Source: New York Times. It can be a real time sink.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Media, Twitter] How to Add Text to an Animated GIF Using Photoshop [Quick Tip]
    Then, in June 2014, Twitter followed suit and announced that they also were supporting animated GIFs. Otherwise known as "Graphics Interchange Format," you''ll find these looping, animated clips featured all over social media, blogs, websites, and more. 'What''s the deal with animated GIFs these days? Read on for the full tutorial.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Media, Twitter] Three Tips for Making YouTube the Number 1 Social Media Site
    'As I mentioned last month, YouTube and Facebook are neck and neck for the top spot in social media in terms of unique traffic. The numbers from July are in, and Facebook is, again, the largest social media site. This monthly Social Media and Video column is contributed by Jayson Duncan. Twitter | Facebook | LinkedIn |.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Media, Twitter] 20 Amazing Examples Of Brand Content Marketing Hubs
    But to get a bigger and more holistic view, I asked my Twitter followers and a few of my content marketing friends for more ideas. We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company. There were a few repeats and a few that didn’t make the cut.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Media, Twitter] I don’t mean to offend you, but…
    saw a recent tweet by Sonia Harris on Twitter that had me really thinking about this. Amber Osborne  a.k.a  @MissDestructo  is the CMO at  Meshfire , a social media management platform out of Seattle, WA. 25 ideas for your social media network strategy How Your Family Affects Creativity and Your Content Marketing Success.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Media, Twitter] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    Click to Tweet is a free tool that allows you to create a tweet, share the associated link, and “Whoever clicks on the link will have the message automatically added to their Twitter status box.” Sign in with your Twitter Account. During your event, your coworkers are: 4) Social Media Masters. Use them. ” Just.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 2, 2014
    [Media, Twitter] How to Hack a Custom Twitter Background [Quick Tip]
    'Back in April, everyone completely overhauled their Twitter profile when the social network unveiled a brand new layout. All that you could do to customize your profile was upload extra-wide headers and larger profile pictures -- the rest of the design was up to Twitter. Could it be Twitter profiles weren''t completely phased out yet?
  • MARKETING CRAFTMANSHIP  |  TUESDAY, SEPTEMBER 2, 2014
    [Media, Twitter] How WebMD Has Changed B2B Marketing Forever
    Prospective customers now turn to their personal networks and publicly available information — via digital and social media channels—to self-diagnose their problems and to self-prescribe their own solutions. At the upper limit, the responses ran as high as 70%. Failure to respond properly to the new vendor selection process.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 2, 2014
    [Media, Twitter] Messages Nonprofits Can Use to Raise Awareness
    This monthly Social Media and Nonprofits column is contributed by Claire Axelrad, J.D., Twitter | Google+ | LinkedIn |. Social Media and Nonprofits told you to stop thinking “marketing communications” and to begin embracing … Continue Reading. Author information. Claire Axelrad. Claire Axelrad.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 2, 2014
    [Media, Twitter] Blogging Labor: Top 10 Posts of the Past Year
    What’s the Best Social Media Monitoring Tool? Reviews of nine tools at various price levels that are among the most popular and capable traditional PR and social media monitoring tools. 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013). What do buyers really want from social media?
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 1, 2014
    [Media, Twitter] Talking LinkedIn Strategy with Mark Amtower
    We discussed findings from Hinge on the significance of social media in the professional services marketplace – and LinkedIn’s particular value. The particular importance of LinkedIn in the professional services community, and how it compares to other social media services like Twitter and Facebook.
  • BLUE FOCUS MARKETING  |  SATURDAY, AUGUST 30, 2014
    [Media, Twitter] What is a Brand, and why does it matter? New @DavidAaker Book #branding
    To learn more about Aaker on Branding , pick up his book or follow him on Twitter ! Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? But how do you make your brand shine?
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 29, 2014
    [Media, Twitter] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
    This monthly Social Media Productivity column is contributed by Tammy Kahn Fennell. Tammy is CEO and co-founder of MarketMeSuite, the leading social media management dashboard for small- and mid-sized businesses. Twitter | Facebook | Google+ | LinkedIn |. Do You Have A Social Media Productivity Plan? Author information.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 28, 2014
    [Media, Twitter] Market Basket Boycott Has a Happy Ending
    What a great business story from a marketing, PR, and social media perspective! So while I was glued to the Twitter hashtag stream, I was becoming more and more perplexed about why the bigger marketing outlets weren’t picking up the story. The social media implications alone could fill a dozen or more blog posts.
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Media, Twitter] Why marketing is more important than sales
    On twitter or facebook? So if you provide any kind of marketing, digital or social media services now is the time to provide essential business strategy and support to your clients and become a key part of their leadership team. 'Touchy subject this one, but one i feel compelled to address. Where is the hiring done? LinkedIn? Events
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 28, 2014
    [Media, Twitter] Are You Committing Content and Social Media Sabotage?
    Sure, I could copy and paste the URL of the post into my various social accounts, but I’d also have to log into Twitter, Facebook and my email individually to do so – which is also more difficult and time consuming to do on a mobile phone. The post Are You Committing Content and Social Media Sabotage? ” I thought.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 28, 2014
    [Media, Twitter] 10 Expert Tips On How To Achieve Content Marketing ROI
    Julie Fleischer, Director, Data + Content + Media at Kraft Foods . Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Each ebook contains insights from 10 experts. Pawan Deshpande, CEO at Curata .
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Media, Twitter] Twitter Rolls Out Tweet Performance Analytics to All Users
    'Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. You can choose from three options: Timeline activity, Followers, or Twitter Cards. Twitter Cards.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 27, 2014
    [Media, Twitter] Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]
    What started as an invitation-only “field test” spawned millions of users desperate for the next big thing in social media. Three long years later, and there is finally tangible proof that concludes that Google Plus, for all the hoopla it aroused, and the subsequent drop-off that it experienced, is the social media of the future.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Media, Twitter] The Best Marketing TV show is coming back – sooner or later
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! love to read your comments and I appreciate those who share on social media. You can follow me on Twitter Follow @fearlesscomp. //. 'My TV Show is definitely coming back, but I don’t know when. Hey Tampa/St. What do you think?
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Media, Twitter] The Best Career Advice We've Ever Gotten
    He gave me an opportunity to run paid ads on Twitter, and when I hesitated, he told me to say yes even though I had no idea how to run paid ads on Twitter. Katie Burke, Director of Media & Analyst Relations. It makes perfect sense -- if you make people''s lives easier, they''ll want to work with you. sorry, boss). Do better.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Media, Twitter] The Facebook Other Folder and the Strangers Who Love Me There
    Find Kerry on  Google+  and  Twitter.  . Related Stories Creeping Me Out — 7 Steps to Handle Social Media Stalkers Social Media and the Stock Market: A Lesson in Global Manipulation Everyone Hates Comment Spam, So Why Are We Drowning In it? 'By Kerry Gorgone, {grow} Contributing Columnist. will hope to hear from you.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Media, Twitter] How To Chop Up Your Webinar Content
    Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. Social Media. You should start promoting your webinar, and any related blog posts, across owned social media channels at least two weeks before the event. Social Media. Blog Posts.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Media, Twitter] Being Active on Social Media does NOT make you a Marketing Company!
    On the vast majority of websites I found invitations to follow them on social media sites like Twitter, LinkedIn and Facebook – but no content, landing pages or offers which smart marketing firms have. Just being active on Twitter, Facebook, LinkedIn and the like does NOT make you a savvy marketing company.
  • BIZNOLOGY  |  TUESDAY, AUGUST 26, 2014
    [Media, Twitter] The ALS Ice Bucket Challenge is the perfect meme
    'I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially amongst the PR, marketing, social media, advertising and nonprofit world. The challenge has less to do with raising money — which it has done in space to the tune of $79.7 The tertiary effect was the money. Pride — Look at me!
  • LEADERSHIP  |  TUESDAY, AUGUST 26, 2014
    [Media, Twitter] CMO Spotlight: Judith Sim, CMO, Oracle Corp.
    In fact, the less you try to sell through social media, the more chance you have to be part of positive social conversations surrounding your brand. The most important function that social media has in integrated marketing today is the power to put you in touch with buyers anytime, anywhere; but they want to make that choice.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Media, Twitter] Where do you begin in Content Marketing? Answer: Know your Buyers
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Many were on social mediaTwitter, Facebook, LinkedIn, etc., You can follow me on Twitter at @fearlesscomp. 'Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden).
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Media, Twitter] Why You Need an Editorial Calendar for Social
    If you tweet 10 times a day in your first month on Twitter, and then don’t make a peep for days, you lose credibility. Social Media Regardless of which category your company falls into, an editorial calendar is what you need. But why should you even bother with an editorial calendar for social? It serves as a system of record.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Media, Twitter] How to Meet an Event Speaker Without Making a Fool of Yourself
    DO: Let them know on Twitter you''d like to chat. tried this with Dunkin'' Donuts PR & Social Media Manager Jessica Gioglio : @lkolo25 would love to! Here''s an example of what you could write: Hi Mandy, I really enjoyed your talk on social media in higher education this morning. Let''s grab a drink later! How easy was that?
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Media, Twitter] 10 lessons on Walmart’s social media strategy
    Walmart also has a big social media presence. 210,000+ Twitter Followers on  @Walmarthub  (one of 7 Twitter handles). Here are 10 lessons on Walmart’s social media strategy for every business. HAVE A PURPOSE FOR EACH SOCIAL NETWORK: Walmart’s role for Twitter is to ask very basic questions of its users: “What’s happening?”
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Media, Twitter] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    'If you''re running experiments and optimizing your presence on social media, it''s easy to get stuck in the weeds. To get out of that rut, it''s helpful to look at larger social media trends and get inspired to try new things in your social media and content strategies. Twitter. The social media giant accounted for 2.18
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 25, 2014
    [Media, Twitter] Six Great (and brief) B2B Reads for Labour Day
    or follow me on Twitter @bizmkter. Awesome Ideas Content Marketing Metrics & Measures Social Media B2B marketing bizmarketer content marketing corporate overlords Elizabeth Williams great links Keebler Elves linkedin social media Thus begins another academic year. The Knights Who Say…. Plus there’s a video. Got channel?
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 22, 2014
    [Media, Twitter] 5 Marketing Lessons Learned from marketing Find New Customers
    Mix Your Media. You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Email Marketing , Fearless Competitor , Find New Customers , lead generation , Management best practices , Sales Leads. Stop Selling. You need sales but you must first earn trust.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Media, Twitter] A Brief History of Marketing Technology (and Social Media Marketing)
    The creation of social media led to social marketing. The world of social media marketing exploded. These include Twitter, Instagram, Pinterest and – for professionals – LinkedIn. In the last few years, we have seen a further evolution of social media marketing, one in which both B2Bs and B2Cs play an active role.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Media, Twitter] 10 Blogs to Bookmark: Social Marketing Edition
    Social Media Examiner. The Rundown:  Social Media Examiner claims to be the “world’s largest social media magazine” — and by all appearances, they aren’t lying. Check it Out:  Social Media Examiner. Mashable’s “Social Media” Section. Social Media Explorer.
  • SAZBEAN  |  WEDNESDAY, AUGUST 20, 2014
    [Media, Twitter] Data Visualization: the Way of the Future, or Just a Trend?
    In 2012 Column Five Media and business intelligence company DOMO worked together on an infographic that illustrates the rate at which data is created in one minute online. You can follow him on Twitter @NickARojas. 'With so much data being created in today’s world, it can be a tremendous task to organize and understand it.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 20, 2014
    [Media, Twitter] 5 Small Businesses Excelling on Social
    'When it comes to social media, it often seems that large businesses get all the buzz, with high-profile marketing campaigns and monumental budgets. Here’s a look at five SMBS we found to be excelling on social media. Twitter. ” Davis uses her own personal Twitter account to draw people to her Facebook page.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 20, 2014
    [Media, Twitter] B2B Companies Use Twitter for Customer Support No Matter Their Size
    Now, customers take to Twitter even before they call you. And things are only going to get worse if your B2B company isn’t on Twitter. B2B Startups Need One Twitter Touchpoint To Rule Them All. Twitter provides companies the opportunity to engage with customers and answer questions coming in from different locations.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Media, Twitter] 3 Steps to Building a Better B2B Target Account List
    You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers. Related Stories Social Media Explained. 'By Eric Wittlake, {grow} Contributing Columnist. Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. Sadly, the answer is usually no.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Media, Twitter] 6 Ingenious Microsites You Could Play With All Day
    BoltHouse Farms created the site to show people how many social media conversations were happening about healthy foods versus unhealthy foods. To do this, they collected food porn hashtags and tracked the kinds of foods we share on social media, then pit the healthy stuff, like #grapes, against the unhealthy stuff, like #icecream.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 19, 2014
    [Media, Twitter] How Data Can Be a Competitive Weapon in Your Content Marketing
    Follow Dennis on Twitter @dshiao. Which link do you click in your Twitter feed? ” This was a successful content marketing campaign for us: we created a wealth of content that generated awareness, inbound traffic, mentions on social media and earned media coverage. We’re competing for YOUR attention.
  • ENGAGE  |  TUESDAY, AUGUST 19, 2014
    [Media, Twitter] In a Data-Driven World, What Is Highly Effective in Social Media?
    For Twitter, some say use 100 characters of the 140 limit. If it’s to drive traffic from a social channel to your website, try posting on Twitter with only 100 characters, which allows you to include an image or a link. Then check: how much traffic did Twitter drive to your website from those posts. Eastern time.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Media, Twitter] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Klout is a website and mobile app that uses social media analytics to rank the online influence of its users via the "Klout Score," which is a value between 1 and 100 -- the closer you are to 100, the more influential you are. Your outreach score is measured by the your retweets, replies to, and mentions of others on Twitter. BuzzSumo.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Media, Twitter] 8 Reasons Your B2B Website Is Ready For A Redesign!
    8) You Have No Social Media Presence: In this day and age you need to hop aboard the Social Media networking train if for no other reason than to establish credibility. 'By Dawn Gadless  | Business Development Director. At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Media, Twitter] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Just sign in with LinkedIn and Twitter and all pertinent information about your prospect will be available on the right. 'As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. Streak - A CRM in Your Inbox.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Media, Twitter] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    'How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! 2) What is the approximate percentage of Twitter users who have created an account but have never sent a Tweet? d) social media ads. b) Twitter. a) Twitter.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 18, 2014
    [Media, Twitter] Florida gets its own BtoB demand generation agency – Find New Customers
    Social Media. You can follow me on Twitter at @fearlesscomp. Filed under: B2B demand generation , B2B lead generation , Fearless Competitor , Find New Customers , Simple lead generation , Social Media. B2B demand generation B2B lead generation Fearless Competitor Find New Customers Simple lead generation Social Media
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 18, 2014
    [Media, Twitter] 7 Content Marketing Lessons From Red Bull Media House
    They have created a totally separate division of the company focused on making amazing content, Red Bull Media House , with the goal of becoming a profitable enterprise on its own. And the brand is frequently cited by content marketers as the shining example of what it means to think and act like a media company. How about you?
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 18, 2014
    [Media, Twitter] A Fundamental Guide to Email and Social Media Marketing for Non-Profits
    Fortunately, email and social media marketing are great ways to spread the word about your organization. “Email and social media marketing is easy and inexpensive,” says Jill Bastian, our Community Education and Training manager. Social media marketing is free. Here are six social media topics to post.
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Media, Twitter] Full-Service Technology Vendors: Marketing Automation Support and More
    Social media marketing. One team to consult when you want to launch a social media campaign. You can read more of Lauren’s work at osscube.com/blog or follow her on Twitter @LaurEKatz. 'It’s a new world out there, and the traditional office is a thing of the past. Web design and development. Email marketing. B2B Marketin
  • WRITTENT  |  FRIDAY, AUGUST 15, 2014
    [Media, Twitter] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
    Blogging is in many ways even more difficult to increase penetration than typical social media campaigns, if such a situation is possible, but not all hope is lost. Through email, newsletters, and social media, bloggers can dramatically increase their brand recognition  as people begin to see you more regularly. Connect with Others.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Media, Twitter] The 12 Types of People You’ll Meet at a Conference
    Chances are, they have a lot of connections on social media and have connected to attendees through the conference hashtag ahead of time. You’ll find this person all over social media before you even arrive at the conference. Should you be networking to make connections with smart people? Check out the list below to find out.
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