• HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Media, Twitter] 8 Types of Content to Help Engage Prospective Students
    You need to develop, publish, and share information that these students are looking for on your website, blog, and social media channels -- what we call your TOFU (top-of-the-funnel) channels. Share these stories on social media, too, so your network can do some marketing for you. 'You can''t ignore your prospective students.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, APRIL 18, 2014
    [Media, Twitter] Frankly Facing Facebook
    They taught us about and addicted us to free earned media. Ironically, Facebook has evolved into an old media model where editorial (posts) is clearly different and separated from reach (advertising). 'Face it! Facebook has led marketers down the primrose path. They ran us through the “like” gates.
  • LEADERSHIP  |  FRIDAY, APRIL 18, 2014
    [Media, Twitter] 2014 #Socialnomics [Video]
    Social Media erik qualman socialnomics statistics Twitter 'This week, Erik Qualman released the latest in his #Socialnomics video series. This is the fifth version and it includes some surprising new statistics. Watch it here: What was the most surprising statistic in this video for you?
  • SAZBEAN  |  FRIDAY, APRIL 18, 2014
    [Media, Twitter] Thoughts on #Socialnomics 2014 by Erik Qualman
    Being active on social media gives companies an opportunity to listen, connect and contribute to the opinions consumers form of their products. Content Social Media Social Networks 'Erik Qualman is at it again, with an updated 2014 installment of his #Socialnomics video (see below).
  • WRITTENT  |  FRIDAY, APRIL 18, 2014
    [Media, Twitter] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    How To Write Great Headlines That Earn Clicks | Social Media Today. Scientific Guide To Writing Popular—And Shareable—Headlines For Twitter, Facebook, And Your Blog | Fast Company. Great information for those looking to create headlines that are sharable across social media platforms. 'Learn How To Write Killer Headlines.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Media, Twitter] 13 Solutions to Your Most Common Landing Page Problems
    More quality blog posts means more potential opportunities to be featured in search results and get found on social media -- which means more traffic coming to your website. Build your social media following. Check out our guides for growing your following from Facebook , Twitter , LinkedIn , and Pinterest. right? Landing Page
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Media, Twitter] 10 Education Blogs You Should Follow According to Teach.com
    Each blog is scored on four components: Social Reach : The combined social shares on Twitter, LinkedIn, and Facebook of the ten most recent posts, as well as the blog''s main domain. Teach Score : This is a subject score that measures how media is used on the blog, the relevancy of the topics, and the overall presentation of the blog.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Media, Twitter] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    'Twitter is a great marketing channel for driving traffic and generating leads. In fact , 42% of Twitter users follow brands or companies , which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy. How do I choose?
  • SAZBEAN  |  THURSDAY, APRIL 17, 2014
    [Media, Twitter] How to Get Your Company to Go Viral on Facebook
    But the most dramatic change gives administrators the ability to see how many fans are online any given day of the week as well as the average number of fans who see your posts per hour, says Social Media Examiner. Share Across Social Media Platforms. With just 25 cents, companies can reach an audience of 1000. Create Relevant Content.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Media, Twitter] A Handy Guide to Optimizing Your Social Media Channels
    One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers. Twitter.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Media, Twitter] Grow Your B2B Audience by Considering Size, Engagement and Value
    had the chance to talk to him about the importance of audience development in B2B marketing and how this idea needs to be considered as a crucial part of achieving success across social media, email and more. These are audiences that we can build through email, Facebook, Twitter, Instagram, YouTube, SMS and contests. 'Jeffrey K.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 17, 2014
    [Media, Twitter] Being Banned Ain’t What It Used to Be
    Or in this case, some media attention does expose readers to all titles by an author. Learn more about her work on her website at mohanalakshmi.com or follow her on Twitter: @moha_doha. Or in this case, some media attention does expose readers to all titles by an author. 'By Mohanalakshmi Rajakumar, {grow} Community Member.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Media, Twitter] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    Share/link buttons:   Social media  share buttons to allow visitors to share your landing page or on Facebook, Twitter, or other social platforms. 'Imagine discovering that your carefully crafted, well-written homepage wasn’t being visited. At least not as much as it used to be. Would it upset you? Be a red flag? Here are 6 of them: 1.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Media, Twitter] US Airways Tweet a Mayday for Real-Time Marketing?
    Arby’s real-timed the Grammy’s, Lean Cuisine “Vined” its way through the Oscars, and Virgin rode the hers-and-hers coattails of marriage equality across Twitter. When speed is fashionable, who cares about social media caution? Social Media To read more content like this, subscribe to Opinion.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 16, 2014
    [Media, Twitter] 21 Vital Mobile Marketing Facts and Statistics for 2014
    Twitter has more than 500 million total users. The Social Media Hat ). ” ( The Social Media Hat ). 60% of Twitter users access the network from mobile devices at least some of the time. The Social Media Hat ). The Social Media Hat ). adults now own smartphones; that figure rises to 76% for millennials.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 16, 2014
    [Media, Twitter] How Hotel Social Media Goes from Online to Offline
    'As social media is constantly evolving, hotels are forced to come up with new and innovative ways to stay connected with their guests. While many have now acclimated to using various social networks, some are taking an outside-of-the-box approach to tying social media into in-person activities.
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 15, 2014
    [Media, Twitter] B2B social media – a two horse race?
    'Social media is time consuming.  And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race. It’s Google+.  Who’s your money on?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Media, Twitter] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Social Media Examiner Subscribe CTA. Pinterest Boards – While attending Social Media Marketing World recently, we heard  Melanie Duncan  speak about growing your email list with Pinterest and we couldn’t wait to share the news with our readers. You can also make use of Twitter Lead Generation Cards for this purpose. These
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Media, Twitter] Remember LinkedIn for social media marketing
    'Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. use “chrisabraham” everywhere, on Twitter , Facebook , and even Google+.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 15, 2014
    [Media, Twitter] How the Klout Acquisition Affects the Future of Influence Marketing
    'To Greater Personalization The last few months have been particularly fertile in social media industry. Mergers and acquisitions have increased which provides greater depth to the major players in social media influence marketing. Fix it. The Importance Of Storytelling In Social Recruitment.
  • ENGAGE  |  TUESDAY, APRIL 15, 2014
    [Media, Twitter] Staying Relevant with Social and Content in the Battle over Breakfast
    In short, McDonald’s, which confidently holds the breakfast crown thanks to its famed Egg McMuffin, and Taco Bell have been trading shots over their morning menus on social media. week after Taco Bell released its breakfast menu other major fast-food chains, such as Wendy’s and Burger King had yet to join in the social media standoff.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Media, Twitter] Duane Reade's Social Media Mistake Might Cost Them $6 Million
    'Note to self: Never mention a celebrity on Twitter from a company account. Then, last week, Katherine Heigl issued a lawsuit to Duane Reade for posting a paparazzi photo of her on their Facebook and Twitter accounts. Still, brands aren''t protected the same way media outlets are when it comes to paparazzi photos. Social Media
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Media, Twitter] After an Event: How to Connect and Follow up on Email + Social
    Follow up on social media. If there’s a specific hashtag for your event on Twitter, or if people are sharing stories on a specific Facebook page, following up on social media can help you with your marketing efforts. Now what? The Welcome Message. Consider a show discount or offer. Segment your new list.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Media, Twitter] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Using a pop culture icon and creating related copy often results in a ton of engagement on Facebook and Twitter. Visual content draws the attention of your social media followers, enticing them to click on your CTA. However, there are many additional creative and innovative lead generation strategies that marketers can tap into. Voilà!
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Media, Twitter] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). Social Media Today ).
  • HUBSPOT  |  SUNDAY, APRIL 13, 2014
    [Media, Twitter] Twitter's New Profile Layout, Gmail's Image-Heavy Inbox & More in HubSpot Content This Week
    Twitter''s New Profile Layout Is Here: What You Need to Know. Twitter has officially confirmed rumors that began in February, announcing that in the next few weeks, users can expect to see major changes to their profile pages. Ways to Use Twitter''s New Photo Collages in Your Marketing. Social Media
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Media, Twitter] How Can Content Marketing Generate Leads?
    Content marketing can come in many forms including video, social media, written page copy, infographics, and blog content. . Social Media. Social media is a great way to reach external channels, and can also boost your internally marketed content. 'Content marketing is in essence, the creation of content to promote your brand.
  • SAZBEAN  |  SATURDAY, APRIL 12, 2014
    [Media, Twitter] Internet Marketing Strategy Articles for the Week of April 7, 2014
    Adding Rich Media to Native Ads Can Drive Powerful Engagement [INFOGRAPHIC] (Social Times). Facebook Page Tools to Improve Your Page Management (Social Media Examiner). Why Rich Media Messaging Trumps Multimedia Messaging (MarketingProfs). Research: Twitter ads provide better results than Facebook (SmartBrief).
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Media, Twitter] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    In fact, the deluge of mail has gotten so bad that many students have started posted using the hashtag #CollegeMail -- on both Twitter and Instagram. Take a look: And another: And yes, another: Don''t let your hard work be mocked on social media and end up in the trash. Share your content on social media.
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Media, Twitter] Uncovered: The Future of Mobile Marketing
    By the time we reach 2015, Twitter’s advertising revenue is expected to arise from mobile advertising. By 2017, American social media advertising revenues are expected to extend to $11 billion. 'How much of your leads are generated through the mobile landscape? In the U.S. Mobile Marketing Types You Need To Consider. billion.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 11, 2014
    [Media, Twitter] Addressing Anonymous Negativity as Secret App Gains Traction
    Evernote CEO Phil Libin took to Twitter to publicly respond to rumors of acquisition started on Secret in February. Small Business Marketing Social Media Dealing with negative comments Secret iPhone App small business marketing Social Media Marketing Secret is part of a wave of apps emphasizing anonymity. Be prepared.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 11, 2014
    [Media, Twitter] The Future of Social Customer Service: Seamless Customer Experience
    EEOC Turns Its Attention To Social Media in the Workplace. Social Media for Customer Support channels company Customer Customer experience customer service customers department Email Facebook Forrester Research Las Vegas manager media mobile platforms the social time Twitter view Website paragraph? Or am I missing.
  • ENGAGE  |  FRIDAY, APRIL 11, 2014
    [Media, Twitter] A Mother of Reinvention
    'Tina Brown occupies a unique place in media—few people have a Rolodex quite like hers—but her latest endeavor, Tina Brown Live Media, runs parallel to the myriad innovations happening in today’s vast landscape. And as media changes so rapidly, so do the attendant opportunities for those willing to experiment.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Media, Twitter] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    Also, share the post via social media using the hashtag #fridaymarketingrant. --. Google is getting roundly hammered on Twitter for this new policy impacting advertisers. 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Maybe.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Media, Twitter] 5 Marketing skills that digital journalists will need
    As Pew reports in its latest State of the Media report, thousands of traditional journalists are migrating to digital news outlets. Rich media plays an important role in attracting and keeping the interest of readers. Content Marketing Associated Press Chicago Sun-Times Digital native marketing Media Change.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 10, 2014
    [Media, Twitter] LinkedIn’s New Content Marketing Score
    The social media giant is rolling out two new features to help small businesses improve content marketing. It’s for your eyes only, which Stephanie Katcher, a social media specialist at All My Web Needs , says is vital. 'Do you ever wonder how effective your LinkedIn content is at reaching your target audience? Intrigued?
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Media, Twitter] Twitter's New Profile Layout Is Here: What You Need to Know
    'Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors. Yesterday, Twitter announced that a new profile design is coming to everyone''s favorite 140 character social media site very soon and has already been made available to a small group of users. Social Medi
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Media, Twitter] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    Take Twitter''s recent addition of photo collages for example -- more photos per tweet (up to four, total) means you have quite a few new ways to turn fans into customers. If you''re feeling a little stuck on getting started with Twitter collages, we brainstormed a few ideas below that you can try out for your company. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Media, Twitter] 7 Essential Mobile Apps for Marketers
    Find Kerry on Google+ and Twitter. 'By Kerry Gorgone, {grow} Contributing Columnist. have 87 apps on my iPhone. Some might think that’s too many, but I’ve been through them several times, trying to pare down, and I use them all. Here are a few essential mobile apps and tools for my fellow marketers. Evernote Hello. Platforms: iOS, Android.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Media, Twitter] Using Social Data to Improve Student Recruitment Online
    Without spending any money, you can set up an ad on Facebook, Twitter, YouTube or LinkedIn. You can do this on both Twitter ( Tailored Audiences ) and Facebook ( Custom and Lookalike Audiences ). Social media often has a first-mover advantage, so being an early adopter of a new network can really make you the center of attention.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Media, Twitter] 70 New (Really) Marketing Automation Stats
    Blogging & Social Media Marketing. Social media sharing buttons in email (49%). Social channels lag far behind, with Facebook and Twitter accounting for less than 0.25% of new customer acquisitions. BLOGGING & SOCIAL MEDIA MARKETING. of sales people who said they were not using social media, 18.9% license.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Media, Twitter] 70 New (Really) Marketing Automation Stats
    Blogging & Social Media Marketing. Social media sharing buttons in email (49%). Social channels lag far behind, with Facebook and Twitter accounting for less than 0.25% of new customer acquisitions. BLOGGING & SOCIAL MEDIA MARKETING. of sales people who said they were not using social media, 18.9% license.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Media, Twitter] How to engage bloggers down the long tail
    Just for the record, tomorrow’s hash tag is #outreachmarketing and my personal Twitter handle is @chrisabraham — I hope to see you there. Remember, each and every one of the billions of real social media profiles around the world represents one or more human souls. It’s free and online so register !
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Media, Twitter] How to Engage Bloggers Down the Long Tail
    Just for the record, tomorrow’s hash tag is #outreachmarketing and my personal Twitter handle is @chrisabraham — I hope to see you there. Remember, each and every one of the billions of real social media profiles around the world represents one or more human souls. It’s free and online so register !
  • HINGE MARKETING  |  MONDAY, APRIL 7, 2014
    [Media, Twitter] Visible Expert Profile: Staci Riordan
    She writes weekly articles for her blog, and she posts frequently on social channels like Twitter, where she has over 2,000 followers. And because of blogging, social media, and public speaking, people feel like they know me although they’ve never met me.” On Twitter or LinkedIn? Growing Up in the Fashion World.
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Media, Twitter] Trust Me, I'm a Marketer
    Whether you’re writing a blog post, responding in a forum thread, leaving a comment on a blog, interacting on Twitter (or Facebook, or Google+, or Reddit, or whatever) you’ll have the most success when you identify who you are and what brings you to the conversation. You can automate social media. But who else? image credit: Joe Wolf.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 7, 2014
    [Media, Twitter] 5 Tips to Market Your Event Using Social Media
    Tech for a session led by Kelly Janowski of David James Group on the mysteries of social media and how businesses can be using it more efficiently to market their events. It sounds strange, but it’s true: not every event that you run social media campaigns to promote is a physical event like a conference or a fundraiser. Get Chatty.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 7, 2014
    [Media, Twitter] What If Your Prospects Are Not Using Social Media?
    'Much of the discussion revolving around social sales talks about how you can leverage social media to increase your selling effectiveness. What if he is not on LinkedIn, or Twitter, or Facebook, or … … Continue Reading. What If Your Prospects Are Not Using Social Media? it’s not that simple).
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Media, Twitter] What to Do When Your Twitter Account Gets Hacked
    stray click on a link, downloading a seemingly harmless file, or logging in to what you thought was a legitimate site you''ve used before can compromise your login information and grant hackers access to your Twitter account. How to Not Get Hacked on Twitter. 2) Do the Twitter two-step. Social Media I''ll wait.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 7, 2014
    [Media, Twitter] The Social C-Suite. Let’s get real.
    'Sometimes the hype of social media outstrips common sense. If an executive is not interested in enabling the benefits above and doesn’t give a rat’s ass about Twitter, I would be perfectly fine with that. My friend Jay Baer once said that if you don’t love social media, you will suck at social media.
  • SAZBEAN  |  SATURDAY, APRIL 5, 2014
    [Media, Twitter] Internet Marketing Strategy Articles for the Week of March 31, 2014
    THE NEW BUZZWORD THAT IS 100 PERCENT B T (Social Media Explorer). How Boolean Search Improves Your Social Media Monitoring (Social Media Examiner). The Greatest Opportunity In Social Media Marketing Today (Duct Tape Marketing). 500 is Using Social Media (Marketing Charts). grow}). How the Inc.
  • HUBSPOT  |  FRIDAY, APRIL 4, 2014
    [Media, Twitter] Samsung, Selfies, and Sponsored Content: How Marketers Might Ruin a Good Thing
    This week, while at the White House, Red Sox hitter David Ortiz took a selfie with President Obama and posted it on Twitter: What an honor! Soon after Ortiz''s selfie began trending on Twitter, it was revealed the he recently inked a deal as a spokesperson for Samsung. 'On the surface level, there seems nothing harmful about selfies.
  • KOMARKETING ASSOCIATES  |  FRIDAY, APRIL 4, 2014
    [Media, Twitter] 3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts
    Kelsey Jones is a writer and search/social media marketing consultant as  MoxieDot  and Managing Editor of  Search Engine Journal. Connect with Kelsey on Twitter  @wonderwall7. 'For many B2B companies, just simply having a blog at all has been a huge accomplishment. White Papers. Email Newsletters. Tutorial Library. Glossary. Toolkits.
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Media, Twitter] How to Tweet Around the Clock Without Being on Twitter 24/7
    'If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day. Twitter
  • CHRIS KOCH  |  THURSDAY, APRIL 3, 2014
    [Media, Twitter] How Manchester United Revolutionized Sports Marketing
    Research by my colleague Rob O’Regan has found that hanging onto the kind of global popularity enjoyed by Man U requires focusing on four key channels: Social media. As part of its sponsorship of UK soccer team Tottenham Hotspur, Under Armour ran a social media contest that attracted entries from fans in more than 50 countries.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 3, 2014
    [Media, Twitter] 5 Ways Marketers Can Use Twitter Photo Collages
    Twitter announced recently on its blog its “collage” feature, designed to allow users to include up to four photos in a tweet, and tag the people in those photos, without affecting the 140-character limit. How will your organization start integrating photos into your Twitter content strategy? Thanks for joining [#Event].”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 3, 2014
    [Media, Twitter] 12 Experts Define Key Performance Indicators (KPI’s)
    Follow Rob on Twitter: @RobPetersen. by Ivan Walsh Related Stories Social Media Explained. reasons to be wildly excited about content marketing 10 Strategies to Battle Content Shock Social Media Automation? 'By Rob Petersen, {grow} Community Member. The role KPI’s play is much bigger and more important. Desired Business Result.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Media, Twitter] Social Media 101 for Technology Firms
    The good news is that social media lets you reach your audience easily and cost-effectively. Like all of us, you’re concerned about ROI and, while we can prove otherwise, social media is often considered a bit of a waste. Social media is a perfect platform for sharing expertise. On Twitter or LinkedIn? 'You get it.
  • FATHOM  |  WEDNESDAY, APRIL 2, 2014
    [Media, Twitter] Utilizing Paid to Boost Your Social B2B Marketing Strategy
    'Social media for B2B can be an effective tool for your lead nurturing strategy by engaging with your target audience and sharing relevant content.  B2B / Technology Online Advertising / SEM / Display Facebook LinkedIn Paid Search ppc Social Media Twitter Increase content engagement. Remarket to previously engaged users.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 2, 2014
    [Media, Twitter] Short Form Video the New Way to be Social
    Related Stories Your Real Estate Social Media Strategy is a #Fail. 10 Tools to Help Get More Social Media Traffic 5 Design Principles That Drive Social Customer Experience Marketing. 'Last year, video sharing service, Vine, hit the mainstream. Shortly after that, Instagram launched a similar service. Fix it.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Media, Twitter] How For-Profits Look to Non-Profits for Marketing Inspiration
    For-profit organizations now leverage the power of social proof though social media marketing , particularly through paid posts on Facebook, Twitter, and other social sites. 'Author: Teddy Hunt Historically, non-profit and for-profit organizations took advantage of tangibly different marketing strategies to reach their goals.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [Media, Twitter] The Top 8 Social Networks For Business
    The Big 4: Twitter, Facebook, LinkedIn and YouTube. And while Twitter, Facebook, LinkedIn and YouTube should be top of mind for any marketer, not all businesses are creating content specifically for these channels. The content that performs well on Facebook can be very different from that which performs well on Twitter and LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 2, 2014
    [Media, Twitter] Should you be betting on someone else’s content?
    Media companies like the New York Times and Wall Street Journal have built valuable audiences on the back of the content they publish. In contrast, and despite claims that every company is now a media company, most marketers have not been able to do the same thing. When media companies publish an article, there is usually a byline.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 1, 2014
    [Media, Twitter] What to Know: SMX West 2014 Takeaways
    According to Ruslan Belkin , VP of Engineering, Twitter, when a user searches on the network, they look at who you follow, who you interact with, and where you’re located, to give you the most relevant result. Links, content, social media, etc. More so, it’s hard to believe that SMX West was three weeks ago! Reference : .
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Media, Twitter] Social Media is Like Riding a Bike
    'I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a  Motorcycle Safety Foundation  (MSF) and from the two years of riding experience I have gotten under my belt.
  • WRITTENT  |  TUESDAY, APRIL 1, 2014
    [Media, Twitter] 7 Tips for a Rocking Social Media Strategy
    'An estimated 88% of brands today are using social media for marketing. If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. your social media strategy: Image source. What are you trying to do with social media, anyway? Smart social media. Define Your Goals.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Media, Twitter] A Small Biz Guide to Digital Marketing Acronyms
    IO: I nsertion Order is a written contract between the advertiser and the ad agency or media rep. RT: Retweet is a re-post or forwarded message on Twitter by another user. SM: Social Media is the interaction and connection with various people on online platforms. ” Say what? Also known as inbound link. or Bing. See SMO.
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Media, Twitter] Social Media is Like Riding a Bike
    'I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 1, 2014
    [Media, Twitter] Your Real Estate Social Media Strategy is a #Fail. Fix it. Now.
    'Social media has increased consumer expectation. Not only do they expect, but also require that their real estate broker have a credible social media presence. Homebuyers and sellers utilizing social media within their real estate search are coming to conclusions with the click of a mouse. … Continue Reading. Fix it.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 1, 2014
    [Media, Twitter] The Definition of Omni-Channel Marketing – Plus 7 Tips
    The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline. Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalog, or through social media. What is Omni-Channel Marketing? Measure Everything!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Media, Twitter] 6 Trends Highlighted at Social Media Marketing World
    'by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. A picture is worth 1,000 words, or in the case of a social media manager, double the engagement.  Of the 130 presenters at Social Media Marketing world, 30 of them have their own podcasts.
  • MARKETING ACTION  |  MONDAY, MARCH 31, 2014
    [Media, Twitter] How to Build Marketing Accountability From the Lead Up
    Twitter – Organic. We recommend that Marketing Channels be specific (for example, “Twitter-organic” rather than generic “Social Media”) so that ROI calculations are more actionable down the line. In this post we will look at evaluating marketing performance from a micro perspective – specifically, at the lead level.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 31, 2014
    [Media, Twitter] What is search jacking and how can it hurt your brand?
    Using my new book  Social Media Explained  as an example, he taught me how to try to prevent spammers from hijacking this brand. Maybe tap other social media types to answer a question from time to time. Continue to set up a reasonable number of outposts like you have with the book name (FB, Twitter, etc). It’s work.
  • HUBSPOT  |  SUNDAY, MARCH 30, 2014
    [Media, Twitter] "Free" Stock Photos, New Gmail Layouts, and More in HubSpot Content This Month [March Roundup]
    Where Nonprofits Spend Their Time With Social Media Marketing [New Data]. It seems that everywhere you look, you can find a different opinion about how your time on social media should be spent. Twitter Launches Photo Tagging (Get Ready). Educational Content. How to Create a Fantastic Email Newsletter [Checklist].
  • SAZBEAN  |  SATURDAY, MARCH 29, 2014
    [Media, Twitter] Internet Marketing Strategy Articles for the Week of March 24, 2014
    Marketing Strategy digital strategy internet marketing strategy social media marketing web strategy
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Media, Twitter] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    As a result, smart marketers use content, social selling, and effective influencer relations to impact the selection process because they recognize that every individual, regardless of seniority or industry, is impacted by current trends, social media, the opinions of their colleagues, and leaders in their respective industries.
  • HINGE MARKETING  |  FRIDAY, MARCH 28, 2014
    [Media, Twitter] Webinar Recap: How to Develop a Successful Content Marketing Program
    The type of content I’m talking about here can be blogs, articles, social media posts and shares, webinars, ebooks and the like. On Twitter or LinkedIn? Fast forward to today, and it IS the marketing approach of choice. The dialogue is no longer about whether to do it, really the dialogue has shifted to HOW you do it. Research.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 28, 2014
    [Media, Twitter] 9 Ways To Grow Your Sales With Pinterest
    'Facebook and Twitter may have more users and get more press, but Pinterest is the social network of choice for businesses who want to increase their sales. Related Stories 10 Tools to Help Get More Social Media Traffic Social Media Influence Marketing : Publish Like a Pro!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [Media, Twitter] Klout Founder says Lithium deal will propel new development
    Fernandez: I never, ever imagined the horizon of opportunity that was set before us, When I started out, I thought my idea could help people make some sense of social media. figured at some point we would have 10 people working for us and then maybe Twitter would acquire us. 'The genesis of Klout circa 2008. Fernandez: Definitely.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 28, 2014
    [Media, Twitter] Marketing Lessons from Buzzfeed’s ”What City Should You Actually Live In?” Quiz
    Follow Seth on Twitter @sethwlieberman. . You know, the one that stalks you across social media, your phone and at dinner meetings? 'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Seth Lieberman , founder and CEO of SnapApp. Two of his companies have been acquired but none of his kids.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Media, Twitter] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
    and you can''t just hit "publish" on a social media update and hope that it somehow brings you traffic. Today, LinkedIn introduced two tools to help make your social media marketing a bit smarter: Content Marketing Score and Trending Content. ET to get the down-low on social media from LinkedIn, Facebook, and Twitter.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 27, 2014
    [Media, Twitter] LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences
    For example, many larger B2B organizations have separate but interrelated social media profiles or contact points for various sub-brands. Additional social media platforms – Twitter, Google+, Facebook, etc. Search Engine Marketing Blog Social Media Strategies What B2B Marketers Need to Know Right Now. Industry Focus.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Media, Twitter] Twitter Launches Photo Tagging (Get Ready)
    'Good/horrifying news: Soon, you''ll be able to tag photos of people on Twitter. Tagging people in a picture makes conversations around photos fun and easy," Twitter said in its post announcing the update. For instance, yesterday I had a friend anonymously send me a gift to my office based on a multi-person Twitter conversation.
  • VIEWPOINT  |  THURSDAY, MARCH 27, 2014
    [Media, Twitter] The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B
    Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness. Voicemails work.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 27, 2014
    [Media, Twitter] 5 Design Principles That Drive Social Customer Experience Marketing
    Marketers bought media and launched campaign after campaign designed to generate sufficient awareness so the consumer would respond to these messages at the point of purchase and buy the product. 'Traditional marketing used to be known for its inside out approach. … Continue Reading.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Media, Twitter] 11 Things You Didn't Know You Were Doing Wrong on Twitter
    'Are you trying to amass a large following on Twitter? These are great goals to set for yourself, but there are some mistakes you might be making on Twitter that are likely hindering your efforts, and you''re not even aware of it. 4) Keeping Your Twitter Lists Hidden. You might not have much time for Twitter. Maybe it is.
  • MARKETING ACTION  |  THURSDAY, MARCH 27, 2014
    [Media, Twitter] How (and Why) to Use Social Media Meta Tags (Part 2 of 2)
    'This post is the second in a series that looks at social media meta tags and the ways they can power up your social content. In Part 1 we looked at tags that work with Facebook and Twitter (OpenGraph and Twitter Cards); in this post, we’ll examine the tags for Pinterest and Google+. Social Media Marketing
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 26, 2014
    [Media, Twitter] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
    With the advent of platforms like social media and sales and marketing automation, we often see a blurred line where marketing stops and sales begins. He’s been a trustee of the Direct Marketing Educational Foundation and is an executive-in-residence at the University of the Pacific for New Media and Marketing. But it is now.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Media, Twitter] 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
    Social media. Actively participating in social media not only increases your visibility throughout multiple networks, but it boosts your online visibility and reputation (benefits previously associated with SEO) through social signals, which Google deems important. On Twitter or LinkedIn? 'First the good news. Email marketing.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Media, Twitter] Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
    1) Create a stream on Twitter. To get started, create a stream on Twitter of some terms that are relating to SEO. In addition to following SEO terms on Twitter, follow thought leaders who are talking about SEO. Once you are in the Social Media tool, search for a person or topic at the top. But it isn''t impossible.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Media, Twitter] Why Modern Marketers Fail at Big Data
    The media received his stance with outrage and criticism. They also track volume and content of social media conversation. million (a 30% discount from the game time going rate, and also the rate Esurance saves customers on insurance) they saved in media spend to a lucky viewer who tweeted #esurancesave30. businesses each day.
  • WRITTENT  |  WEDNESDAY, MARCH 26, 2014
    [Media, Twitter] 30 Resources to Learn the Art of Writing Google+ Posts
    The context and users of Google+ aren’t the same as the people on Twitter or Facebook. Timing is everything when it comes to social media marketing, right? Content Creation Social Media Marketing 'Are you pretty clueless when it comes to Google+? Unfortunately, it’s probably time for a crash course. billion people as members.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 26, 2014
    [Media, Twitter] 6 Tips to Grow Your Instagram Audience Quickly
    Just like any new account on any social media site, it can take a while to grow a large … Continue Reading. Related Stories 5 Tips To Avoid Cheating And Riot At Your Facebook Contest 10 Tools to Help Get More Social Media Traffic Boost Credibility on Social Media with Customer Stories.
  • INTEGRATED B2B  |  WEDNESDAY, MARCH 26, 2014
    [Media, Twitter] Marketing technology and the challenges it brings for B2B
    Facebook, Twitter and mobile channels are taking more and more prominence in the marketing efforts of companies everywhere, and for good reason…they’re the perfect way to target your customers and get your message to them. So, for the small- to medium-size business with limited marketing resources, what are some concerns to focus on?
  • MARKETING ACTION  |  WEDNESDAY, MARCH 26, 2014
    [Media, Twitter] How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
    Well…raise your hand if you’re using it to optimize your social media. Ultimately, using social media meta tags well can do a lot to personalize the social content a business offers, optimize pages for search, and drive more clickthroughs. Have you ever wanted more from Twitter than 140 characters? Open Graph for Facebook.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Media, Twitter] 6 Ways Social Data Can Inform Your Marketing Strategy
    'Social media has historically been a great conversational tool for businesses. Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. Social Media analytics Spot the Trends.
  • LEADERSHIP  |  TUESDAY, MARCH 25, 2014
    [Media, Twitter] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
    On her Twitter profile, Beth describes herself as a “marketer on a mission”. They have the entire digital media powerhouse at their disposal to steer the success or failure of companies. Social media channels offer a useful listening post to further enable this. 'Beth Comstock, CMO GE. We must. What is Ms. Read on…. As Ms.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Media, Twitter] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    In the example below, Social Media Examiner used their Facebook cover photo to promote their conference, Social Media Marketing World: Interior decorating magazine Apartamento uses their cover photo to let fans know a new issue is available — simple, effective, and probably took less than a minute to create: 2) Pinned Posts.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 25, 2014
    [Media, Twitter] The 5 Top Social Media Networks in China
    'What are the top social media networks in China? Every day, companies are looking to reaching new audiences through social media marketing. The 5 Top Social Media Networks in China by Miguel Roberg - Maximize Social Business. Related Stories Social Media Influence Marketing : Publish Like a Pro!
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Media, Twitter] Six Best Practices for Marketing with White Papers
    Social media (e.g., discussions in relevant LinkedIn groups, trending topics on Twitter). For example, this blog frequently publishes updated compilations of social media and digital marketing statistics. a survey conducted via social media will inevitably produce a larger figure than one done via email). Google Trends.
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