• CONTENT STANDARD  |  MONDAY, JANUARY 16, 2017
    [Media, Twitter] Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
    PR firms, on the other hand, only generate earned media —mentions in news articles generated by press releases and other activity. If your company already had a large marketing email list, and was already active on social media , you might see more action early on compared to if you start from scratch. Measure Short-Term Success.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • MI6 MARKETING AGENCY  |  SATURDAY, JANUARY 14, 2017
    [Media, Twitter] B2B Content Marketing Trends for 2017
    The organization sees content marketing as a strategic way to communicate and engage with key contacts whether they be prospects, customers, influencers, media etc. Let’s Explore this Further on Twitter! Join me and others who are discussing this on twitter ! What Does This Chart Tell Us? Back to the question at hand.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Media, Twitter] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    The ads you see on the right-hand side of your personal Facebook page, Twitter account or email often come from persistent cookies stored by consumer product and service websites you shopped.). This type of ad targeting works very effectively on a personal basis through LinkedIn, Google+, email and other popular media. Using cookies.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Media, Twitter] 7 Trends That Will Change Social Media in 2017
    We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. Product demonstration videos on social media. Social Media Daily Canonical
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Media, Twitter] 8 Ways to Maximize the Value of Online and In-Person Events
    If your objective is to generate new leads, then you’ll want to take advantage of email marketing, social media, online advertising, and perhaps even direct mail to distribute invitations automatically against your prospect database. 47% say these events provide valuable opportunities to engage with multiple customers and prospects.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Media, Twitter] 7 Companies That Should Buy Medium, Because Why Not?
    In Williams’s estimation, the company’s Outbrain-esque ad structure to push advertorials on people contributed to a “broken system” of ad-supported media. Salesforce kinda almost bought Twitter last fall. Twitter. Brands Media Amazon American Express facebook Google LinkedIn Medium Salesforce Twitter
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Media, Twitter] How to Create a Content Promotion Plan in 3 Steps
    Look at their social media profiles for insights into their activities online. If your audience spends time on social media, which platforms do they use most? Spread the Word on Social Media. Twitter. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. Step 2.
  • ACT-ON  |  THURSDAY, JANUARY 12, 2017
    [Media, Twitter] Anatomy of an Infographic
    Here are some of my favorite infographics of late: Social media statistics in 2016. For example, pull out one small data point and post it as an image on Twitter. “Infographic” was a hot marketing buzzword a few years ago. But, far from being a temporary trend, these handy communication aids have been around for ages. Either way works.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Media, Twitter] Trade Libel: If you can’t say something nice, make sure you have proof
    Think of all the channels available to marketers today—blogs, social media posts, podcasts, website copy, PPC ads, etc. Employee advocacy is an admirable and valuable thing, but an overzealous employee might go overboard on social media with negative statements about a competing brand. Find Kerry on Twitter.
  • ACT-ON  |  WEDNESDAY, JANUARY 11, 2017
    [Media, Twitter] Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017
    Today, through social media, a single woman is no longer just telling a few friends, she is telling thousands of potential customers — if not millions. In fact, businesses recently rated this type of marketing as their fastest-growing online channel, as it drives four times the brand lift as paid media. The goal? Send social signals.
  • BIZIBLE  |  TUESDAY, JANUARY 10, 2017
    [Media, Twitter] Tips for Testing and Measuring Marketing Campaigns to Improve Results
    Use Social Media to Test Campaigns. Another great way to test out your marketing campaigns early on, and have them be as effective as possible, is to make use of social media sites like Twitter, Facebook, LinkedIn, and the like. Read on for some ways you can go about testing and measuring your marketing spend in 2017.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Media, Twitter] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    Vidyard (Twitter: @Vidyard ) is the video platform for business that helps organizations drive more revenue through the use of online video. Media Contact: Sandy Pell, Senior Manager, Corporate Communications. So we built ViewedIt,” says Michael Litt , CEO and co-founder of Vidyard. It’s a win-win for all.”. About Vidyard. Vidyard.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2017
    [Media, Twitter] 4 Education Marketing Trends to Keep an Eye on in 2017
    For years, e-commerce and social media sites have been customizing our web experiences. Snapchat is one of the fastest growing social media platforms, especially for young people. Like Instagram and Twitter, Snapchat works with hashtags. Video Goes Big and Goes Live. People watch more content online. It's been normal, expected.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Media, Twitter] 9 Essential Tips for Researching Your Next Content Campaign
    The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. 2. Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. Marketo.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Media, Twitter] The 15 Best Special-Purpose SEO Tools
    Showcase reviews: RazorSocial (Technology), HubSpot, iMedia Connection, Perception System, MarketingLand, Cent Muruganandam, SmartBug Media, StoreYa Blog, Robbie Richards. 2) MozBar. ” — Social Media Today. Showcase reviews: Social Media Today. 9) Google PageSpeed Insights. SmartBug Media. Social Media Today.
  • CONTENT STANDARD  |  SATURDAY, JANUARY 7, 2017
    [Media, Twitter] Live Video Marketing: Yes, There’s a Right Way To Do It
    From major media organizations like NPR to independent beauty product sellers, streaming video’s potential for reaching an engaged, real-time audience has made it a new frontier for warfare among the various social media platforms. But if you have a highly engaged Twitter following, Periscope shouldn’t be discounted.
  • CONTENTLY  |  FRIDAY, JANUARY 6, 2017
    [Media, Twitter] ‘The Bot Politic,’ and 4 Other Stories You Should Read
    As Recode writes, “Zuckerberg will also share his personal opinions on competitors like Snapchat and Twitter, and even Facebook’s board members.” As Glenn Greenwald explains in this thoughtful article, that approach also points to why “fake news” has made such a foothold in the American media landscape.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 6, 2017
    [Media, Twitter] The Anatomy of Shareable Facebook Video
    You have an audience that’s willing to engage from time to time on Twitter. Maybe it’s time to bring your social media and video marketing strategy into the present day. Imagine you’re a mid-level marketer who has a good thing going. Maybe it’s time to try out some Facebook video. Growing Wave.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Media, Twitter] 31 Influencers to Follow in 2017
    Don’t worry—we created a Storify  of the 31 days that you can look at and a Twitter List so you can follow all of the influencers with just one click. Jessica Northey is a social media entrepreneur that speaks fluent hashtag and  is a fan (and social promoter) of country music with #CMChat. Social Media Marketing b2b Consumer
  • KAPOST  |  THURSDAY, JANUARY 5, 2017
    [Media, Twitter] How to Grow Your Social Media Following for B2B
    When you create a new social media account, what’s one of the first questions prompted? “Do you want to sync your contact list to find followers?”. The biggest piece of successful social media management is having a foundation for followers; you need to grow your social media following by making people curious about what you post.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Media, Twitter] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-degree media is also great for showcasing your company’s culture.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Media, Twitter] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-degree media is also great for showcasing your company’s culture.
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Media, Twitter] Amazing Account Based Marketing Tactics for Your Entire Funnel
    Most marketers are creatures of habit. I’m guilty of this — I like social media, so I run with it. Second, people don’t tend to only consume one type of media, so playing multiple channels means you may hit a person with your messaging two, three, or even four times over the span of six months. “Start with a goal. Literally.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Media, Twitter] 7 Ways to Generate Leads on Social Media
    Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that  you can generate leads on social media: 1. Everyone loves freebies, so consider hosting a sweepstake or offering giveaways on social media.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Media, Twitter] 7 Resolutions Your School's Marketing Department Should Make
    That means knowing what questions they have, whether they prefer Instagram to Twitter, or even Facebook, and send them videos, not reports. If you want people to continue to visit your blog or follow your school's social media profiles, the content there needs to provide pure value to prospects and their parents. It is. Think visually.
  • CONTENTLY  |  WEDNESDAY, JANUARY 4, 2017
    [Media, Twitter] ‘Fans and Brands Want to See the Real People’: How Athletes Handle Social Media
    Social media accounts are no different. Having an adviser on the dos and don’ts of Twitter or Facebook is essential, especially when any misstep can instantly go viral. For Carlos Tovar, a 23-year-old who resides in Brooklyn, helping athletes shape their social media personas has become an unusual freelance gig. Smith.).
  • CONTENTLY  |  WEDNESDAY, JANUARY 4, 2017
    [Media, Twitter] 3 Ways Brands Can Make Native Advertising More Effective in 2017
    Native advertising has come a long way since The Atlantic was shilling for Scientology and giving Jeff Jarvis a panic attack on Twitter. As the FTC’s native ad guidelines state: “In digital media, native ads often resemble the design, style, and functionality of the media in which they are disseminated.”
  • SNAPAPP  |  WEDNESDAY, JANUARY 4, 2017
    [Media, Twitter] 9 Essential Tips for Researching Your Next Content Campaign
    The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. 2. Use a tool like Twitonomy or Followerwonk to analyze your competition’s Twitter audience. When they are most active on Twitter. Marketo.
  • ACT-ON  |  WEDNESDAY, JANUARY 4, 2017
    [Media, Twitter] The 10 Best Marketing Action Blogs of 2016
    Read this list of things to do, and not do, in order to make sure you’re spending your time and money most effectively in regards to content marketing. 4.  10 People You Should Follow on Twitter if You’re in Marketing. Twitter is an incredible way to stay in the loop, but with 320 million active users it can sometimes be a bit… overwhelming.
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [Media, Twitter] The Talent War, and Other Big Content Marketing Trends for 2017
    Most people don’t have this unicorn skill set, so they return to the media world or settle for lucrative one-off freelance assignments. Instead of just peddling busy work, smart marketers will focus on creating exceptional content that drives widespread sharing, earned media, and audience loyalty. 3. renewed focus on paid media.
  • I-SCOOP  |  TUESDAY, JANUARY 3, 2017
    [Media, Twitter] Marketers increase spending in paid social in 2017 – is it smart?
    Social media and social networks have come a long way since the early days of Facebook and Twitter. Due […].
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Media, Twitter] The Science Behind the Most Popular Infographics of 2016
    At Visme , we set out to answer these questions by performing a content analysis of the most shared infographics on social media. Now, they're seen as a highly shareable content format, with the same viral potential as memes -- after all, visual content is 40X more likely to get shared on social media. Takeaways for Marketers.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Media, Twitter] How to Harness the Power of Social Media
    When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. However, social media marketing isn’t as simple as a lot of business owners anticipate. Harnessing the power of social media can be achieved by using the following practices. Facebook Pages.
  • CONTENTLY  |  TUESDAY, DECEMBER 27, 2016
    [Media, Twitter] The 10 Best Brand Tweets of 2016
    Today, everything he talks about in the clip could apply to brands on social media, whether they’re abusing the latest trend or honoring a tragedy they have no business honoring. People on Twitter expect brands to talk to customers, but occasionally, corporate Twitter accounts decide to have some fun with each other.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Media, Twitter] Using Content Marketing in the Professional Services Industry
    From there, we’ll look at some tactical strategies you can employ to start using content marketing for professional services on different media channels. That means capitalizing on SEO via website content, weighing in on social media, and promoting your business at events that are concentrated hubs for building your referral network.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2016
    [Media, Twitter] 3 Tips for Using Social Media for B2B Marketing
    Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Follow him on Twitter and LinkedIn.
  • ACT-ON  |  MONDAY, DECEMBER 26, 2016
    [Media, Twitter] Measuring Year-End Marketing KPIs – Where’s the Data?
    Twitter. Twitter Analytics allows marketers to dive deeply into facts and figures about their followers. With Twitter Analytics you can learn this and more about your audience. The data here can help in understanding how much effort to place behind Twitter social media marketing in 2016, too.  . Engagement Data.
  • JUNTA 42  |  SATURDAY, DECEMBER 24, 2016
    [Media, Twitter] This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
    Why the laws of supply and demand don’t work online (20:05): An article posted on The Media Briefing website argues against the idea of restricting ad inventory in order to increase its value as a commodity. My takeaway: Even in the social media era, there’s still a lot of magic to be found in the power of email.
  • CONTENTLY  |  THURSDAY, DECEMBER 22, 2016
    [Media, Twitter] ‘Twas the Night Before My Social Media Detox
    The post ‘Twas the Night Before My Social Media Detox appeared first on The Content Strategist. Social poem Twitter’Twas the night before Christmas, when all through the house. Not a creature was stirring, not even my mouse. To settle my brain for a social detox. The light on the front of my now-open screen. “How dare you!
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 22, 2016
    [Media, Twitter] 5 Overlooked Features of Your Facebook Marketing Strategy
    There has to be more you can do to make sure your strategy is a cornerstone of your social media efforts. That’s because Facebook Live is at a turning point: it’s transitioning from a fairly unfamiliar, under-utilized marketing tool to a now very central focus and priority for the social media giant. Marketing Social Medi
  • CONTENTLY  |  WEDNESDAY, DECEMBER 21, 2016
    [Media, Twitter] 4 Hard Truths I Learned Covering Marketing This Year
    ” I only really started caring about marketing (and the intersection of advertising, technology, and media) a couple years ago when I started at Contently as an intern. Twitter. Trader Joe’s isn’t on social media and rarely advertises. Brands Media Voices AR facebook Glossier Google MarTech Twitter VR
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 21, 2016
    [Media, Twitter] The When, Where & How of Using GIFs in Content Marketing
    Integrations with social networks make it easy to share GIFs across major players like Twitter, Facebook and Instagram. Best Practices content content marketing gifs imagery social mediaGIFs have evolved our visual language and the way we communicate with each other in a very short amount of time. They’re everywhere now. Emails. link].
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 21, 2016
    [Media, Twitter] 8 commonly overlooked ways to make social media work for you
    Are you getting the most out of social media? We’ll safely assume that you and your business are using social media. You probably have Facebook , Twitter , Instagram , and Google Plus accounts. Discover the following eight commonly overlooked ways to make social media work for you. Choose platforms wisely.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 21, 2016
    [Media, Twitter] 5 Ways to Respond to Twitter Killing Off Lead Generation Ads
    Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature. Panic! Shrug.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 21, 2016
    [Media, Twitter] 4 Ways Marketers Can Up Their Mental Game
    Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on  Twitter. By Brooke B. Sellas, {grow} Contributing Columnist. Your pricing. Placement. Promotion. happen. Brooke B.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 21, 2016
    [Media, Twitter] 4 Trends which Will Change Social Media Marketing on Twitter in 2017
    guess it is what drives changes, innovations, and new features that emerge on Twitter and other social media platforms. I’ve gathered 4 new Twitter trends that will change social media marketing […]. Social Media #TwitterTips marketing trends social media tips
  • CONTENTLY  |  TUESDAY, DECEMBER 20, 2016
    [Media, Twitter] The Best Content Marketing of 2016
    And even though I tried my best, I haven’t examined every piece of content from 2016, so feel free to curse me out on Twitter if you think I overlooked your brand’s amazing microsite about the ethics of potato chip manufacturing. That, my friends, is how to get earned media coverage. 2. GE: GE Reports. Amtrak: The National.
  • BLUE FOCUS MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Media, Twitter] 3 Ways to Empower Social Employees and Avoid Slip-Ups
    How do you turn your employees loose on social media without them going rogue? We’ve all heard the horror stories of social media engagement efforts gone wrong. No brand wants to appear tone-deaf or insensitive with their employee advocacy efforts—or worse, to leave their Twitter account vulnerable to a disgruntled former employee.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Media, Twitter] KoMarketing Top B2B Marketing Blog Posts From 2016
    30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year. My article showcasing 30 different insights geared towards B2B social media budgeting and strategy planning also was near the top of the list for mentions, shares, and most importantly, lead generation opportunities. 30 B2B Social Media Tips for 2016.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 20, 2016
    [Media, Twitter] KoMarketing Top B2B Marketing Blog Posts From 2016
    30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year. My article showcasing 30 different insights geared towards B2B social media budgeting and strategy planning also was near the top of the list for mentions, shares, and most importantly, lead generation opportunities. 30 B2B Social Media Tips for 2016.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2016
    [Media, Twitter] Twitter Unveils Live Video: Here's What You Need to Know
    On December 14th, Twitter announced that users would be able to broadcast live video directly from Twitter on iOS and Android mobile devices. This move is the result of Twitter’s integration with Periscope, the live video streaming app it acquired back in March of 2015. How to Go Live on Twitter. https://t.co/y3dJS6bygD
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2016
    [Media, Twitter] Snapchat Spectacles: A Simple Guide for Marketers
    Video content has exploded on social media: Videos are watched by 82% of Twitter users , and 100 million hours of video are watched on Facebook every day. If you’re a social media marketer, take note: Snap Inc. does a great job of turning its product into a viral social media moment. Social Media Daily Weekly Canonical
  • JUNTA 42  |  MONDAY, DECEMBER 19, 2016
    [Media, Twitter] Five Content Marketing Trends to Watch in 2017
    As Robert Rose and I covered in a recent This Old Marketing podcast , CNN bought the social media app Beme owned by YouTube celebrity Casey Neistat who amassed 6 million followers through his video blog. CNN is shutting down the app and asking Casey and his team to start a new media platform. Other media brands are following suit. 
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2016
    [Media, Twitter] 4 of the Biggest Advertising Trends of 2016
    Big brands like Coca-Cola , Google , and Anheuser-Busch sought out agency partners who specialize in creating brand experiences that woo participants and generate buzz on social media. million impressions on Twitter and Instagram. 2) Virtual Reality. Image Credit: Taco Bell's Twitter. 4) Influencer Marketing. billion in 2016.
  • CONTENT STANDARD  |  SATURDAY, DECEMBER 17, 2016
    [Media, Twitter] Vine Is Dead. Which Mobile Media Channels Are Up Next on the Chopping Block?
    When Twitter announced earlier this year that it was pulling the plug on video-looping platform Vine, devoted fans of the social network were shattered. To some degree, Vine’s demise was spurred on by parent company Twitter’s decision to trim the fat from its budget. Marketing Social MediaSo what happened, exactly?
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Media, Twitter] Starbucks’ $10 Coffee, and 5 Other Stories You Should Read
    It’s a tragic story, and it’s telling how much blame the parents place on platforms like YouTube, Facebook, and Twitter for “emboldening” conspiracy theorists. However, I think it’s a necessary evil in order to adapt and succeed in a new media world. Selected by Dillon Baker, associate editor. citizens?
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Media, Twitter] The 6 Biggest Marketing Storylines of 2016
    2016 was a landmark year for the marketing, media, advertising, and tech space. We used to talk about social media as a group. The company’s absurd assertion that it “isn’t a media company.” The same goes for Twitter, which intrigued Salesforce because of its data and costumer service potential.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 16, 2016
    [Media, Twitter] 5 Ways to Use AI Technology in Marketing In 2017
    He wants to know your plan for the company’s digital media properties, and he has questions about how you’re going to increase time on site and improve your overall user experience. Perhaps you remember the valuable lessons we learned from Microsoft’s Tay, an AI chatbot that developed through interactions on Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 15, 2016
    [Media, Twitter] Finding the right “authenticity level” for your brand
    Marketing automation mistakes.” “New research is here.” “A social media development.”. The world doesn’t need another post entitled “Common Twitter mistakes.” However, I would read posts with headlines like: “Five things I want to destroy on Twitter”. How Twitter saved my marriage”. By Mark Schaefer. That last one?
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Media, Twitter] 63 Digital Advertising Terms Every Marketer Should Know
    These ad units, which include static graphics, videos and/or interactive rich media, are displayed on a web page or in an application. Digital advertising includes channels such as display advertising, social media advertising, and mobile in-app advertising. Above the Fold : A term derived from the print advertising industry.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 14, 2016
    [Media, Twitter] 4 Ways to Revolutionize Your Content with Personalized Marketing
    Jean Ellen Cowgill, President of Atlantic Media Strategies , describes these soft identities as a way to tap into the way people think of themselves to develop long-term connections. He also loves meeting new people – connect with him on LinkedIn or  Twitter. Avoid megaphone tactics. The future is soft. What gives? Happy surfing.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Media, Twitter] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Whatever you do or produce, do it consistently (just like a media company). Maximise your presence on Twitter and LinkedIn to harvest relationships. Social Media is only getting bigger.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 14, 2016
    [Media, Twitter] Yes, Some Social Media Platforms Are Better for Your Brand than Others
    For marketers juggling a million different tasks and to-do lists, social media platforms can feel like pieces of hay: on its own, each one is lightweight and manageable—but collect enough, and suddenly you have a bale too huge to lift. The Economist learned a valuable social media lesson the hard way. Marketing Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 14, 2016
    [Media, Twitter] 7 and a Half Quotes That Aren’t Supposed to be About Marketing
    But you’ll never find it unless you look up from the usual blogs and media outlets and scan the horizon for something new. Find Kerry on Twitter. By Kerry Gorgone, {grow} Contributing Columnist. There’s so much marketing wisdom to draw on, much of it from unlikely sources. Source: [link]. Live long and prosper.
  • CONTENTLY  |  TUESDAY, DECEMBER 13, 2016
    [Media, Twitter] Infographic: How Our Brains Respond to Different Content Formats
    took BuzzFeed’s “ What Hogwarts House Are You in the Streets and in the Sheets ” quiz after I saw my friends sharing their results on Twitter. (I’m a Ravenclaw in both.) A week after the quiz was posted, people are still sharing their answers on social media. Media attention buzzfeed Infographic video
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [Media, Twitter] All your best content may now be considered fake news
    While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter. Mainstream media has been fighting irrelevance since the early 90s. Fake news has been in the real news recently.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2016
    [Media, Twitter] 4 Surprising Things That Keep Us Motivated
    Although it's easy to blame external factors like your chatty coworker or the addictive allure of social media, Burkeman said the real cause of our chronic distraction is an internal urge to fight anything that compromises our autonomy. So go ahead, give yourself that Twitter break. You can't "hack" motivation. The takeaway?
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Media, Twitter] 10 Most Popular B2B Lead Blog Posts of 2016
    My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. 1. The Biggest Contributor to B2B Revenue. Dave Green interviewed Trish Bertuzzi ( @bridgegroupinc ), author of the popular book, The Sales Development Playbook. Just to name a few. Read  The Biggest Contributor to B2B Revenue. 2.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 12, 2016
    [Media, Twitter] 7 Ways to Bring Your Emails Back to Life with Dynamic Content
    You’ve probably already spent a lot of time creating videos for your website or social media channels. Why B2B and consumer marketers alike are seeing the value of social media marketing , with 67.4% of internet users worldwide on a social network this year. After all, with 215.3 That’s where dynamic email comes in. Dynamic Surveys.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 12, 2016
    [Media, Twitter] What it’s like to be hugged by a brand. Literally.
    Since the first edition of The Tao of Twitter  (2011), I’ve been writing that the best brands are no longer B2B or B2C, they’re P2P — connecting their people with consumers who need them. By Mark Schaefer. What are some of the biggest digital marketing trends right now? Marketing automation. Bot-produced content. Likable.
  • JUNTA 42  |  MONDAY, DECEMBER 12, 2016
    [Media, Twitter] 60+ Content Marketing Predictions for a Successful 2017 [New E-Book]
    For what it’s worth, my own predictions are mostly focused on the business side of our industry as it’s been a year where more media companies than ever are struggling to maintain their relevance and value under their traditional business models. Somehow, we finally managed to make it to the end of 2016. cmworld Click To Tweet.
  • CHIEFMARTECH  |  SUNDAY, DECEMBER 11, 2016
    [Media, Twitter] 5 Disruptions to Marketing, Part 3: Vertical Competition
    Internet services, such as social media, with which martech and adtech interface. This model also explains why Salesforce was rumored to be interested in acquiring Twitter. Click the image above for a larger version of the illustration. Microservices & APIs (and open source) form the fabric of marketing infrastructure.
  • CONTENTLY  |  FRIDAY, DECEMBER 9, 2016
    [Media, Twitter] ‘The Necessity of Credibility,’ and 6 Other Stories You Should Read
    When content-agnostic distribution networks promise massive profits to those otherwise “left out” of the global economy, how can we ensure that digital media companies are taking responsibility for their transactions? Selected by Jordan Teicher, senior editor. Selected by Kristen Poli, content strategy associate.
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Media, Twitter] Interesting Infographics: Create a Killer Social Media Strategy
    Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Why the intense focus on social media marketing these days? When your customers are on social media looking to learn more about you, it’s important that you’re there to make a good impression.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 9, 2016
    [Media, Twitter] Am I connecting with my customers enough? 10 tips for customer outreach
    Correspondence as well as website and social media content should all match the personality and “voice” of your company. Jump into social media. It’s nearly impossible to talk about customer outreach without talking about social media. Social media makes us more accessible to our audience. How’s your customer outreach?
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Media, Twitter] Who Will Win the War for TV Ad Dollars?
    There are a few characteristics that differentiate the internet from media platforms that came before it. It’s what Thompson calls “the demotion of sports from mass media centerpiece to just another bit of content available on an aggregator.” The cycle keeps repeating itself. A big TV event gets broadcast. block].
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Media, Twitter] 10 Trends That Defined Digital Marketing in 2016
    Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. The hashtag and timeliness earned them nearly 2000 retweets and some serious social media attention.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 8, 2016
    [Media, Twitter] How Millennials in the Workplace Are Revolutionizing Marketing
    After all, Millennials are tethered to their internet-powered devices and social media networks, and it makes sense that they would readily embrace digital marketing vehicles when creating their own budgets. In other words, Millennials are three times more likely than boomers to spend more than half of their media budget on digital.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Media, Twitter] 28 of the Best Chrome Extensions for SEO, Productivity & More
    Perhaps you get absorbed in updates on social media, or maybe you click through Wikipedia trying to determine what exactly Gina Rodriguez’s first TV role was (it was on Law & Order ). We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 7, 2016
    [Media, Twitter] Are LinkedIn Groups experiencing a crisis?
    Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats. What happened to LinkedIn groups? LinkedIn groups began as forums centered around communities asking and answering insightful questions to learn from each other. are worthless.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 7, 2016
    [Media, Twitter] How to Use Multiple Marketing Technologies Together for Optimal Results
    Analytics, social media listening and digital customer engagement tools are just a few other technologies to add to the mix depending on your brand’s marketing needs. He also loves meeting new people – connect with him on LinkedIn or  Twitter. The answer is marketing automation. But where do you start? percent. About the Author.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 7, 2016
    [Media, Twitter] The Dark Power of Medium
    Its dominance calls to us — but we’ve been warned by our elders that owned media is the only true road to power. Owned media, that is content within your own control such as a blog or your own newsletter, is undoubtedly a safer route to travel. For a few good articles on getting started, check out: Social Media Examiner.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Media, Twitter] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    Connect with our panelists on Twitter at  @ChrisAbraham , @CreativeComms , and @Stevology. technologies, including content syndication, online collaboration, blogging, and consumer generated media. Steve is a Forbes top 50 social media influencer. Episode 64 of the #FIR podcast is up. Is it time to stop measuring engagement ?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Media, Twitter] 37 Big Data Case Studies with Big Results
    Evolv crunches more than 500 million data points on gas prices, unemployment rates, and social media usage to help clients like Xerox—who has cut attrition by 20 percent—predict, for example, when an employee is most likely to leave his job. Follow Rob on Twitter: @RobPetersen. By Rob Petersen, {grow} Community Member. Who’s using it?
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Media, Twitter] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    The Pew Research Center Demographics of Social Media Users does an excellent job of profiling the users of five major social media platforms -- Facebook, Pinterest, Instagram, LinkedIn, and Twitter. There’s something kind of cool happening in the world of marketing. Actually, there’s always something cool going on here. Right?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Media, Twitter] The 24 Best Visual Content Creation Tools
    Design tool for custom images, presentations, and social media graphics. Kathryn Aragon Media, Marketing Insider Group Startup), Moz, Quick Sprout, RazorSocial, SmartBug Media, SnapApp, StoreYa Blog. 2)   Creately. Sample review:  “Design engaging images for your social media posts for free. Kathryn Aragon Media.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Media, Twitter] A Brief History of Social Advertising [Infographic]
    Over the past two years, social media advertising budgets have doubled worldwide , from $16 billion U.S. Twitter, Instagram, LinkedIn, Pinterest, and Snapchat are all vying for their piece of the social ads pie, and advertisers today have more options than ever before to promote their brands on social. in 2014 to $31 billion in 2016.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Media, Twitter] 25 Content Marketing Stats to Guide Your 2017 Strategy
    Orbit Media Studios. By strategically distributing these on social media and repackaging old materials into new ones (transforming an old blog post into an infographic, for example), they can capitalize on reusing information in more than one format. Social Media Examiner. Social Media Examiner. Campaign Monitor. Curata.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Media, Twitter] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    We use social media and SEO for organic search. But the winning formula in 2017 will be to push readers to amazing pieces of content through paid distribution platforms like Facebook, Twitter, Outbrain, YouTube, and LinkedIn. My buzzword of the year is “scale.” But it’s a damn good one. Kate, New York. Month 1.
  • CONTENT STANDARD  |  SATURDAY, DECEMBER 3, 2016
    [Media, Twitter] Did Fake News Reveal a Winning SEO Strategy and Content Marketing Formula?
    2016 has been a crazy year for social media. near three-fourths of users are getting their social media fixes via mobile , Twitter is making moves to sell, and Snapchat has unleashed bots that want to use your eyes to create content. Your brand—and the social media community as a whole—is counting on you. Marketing SEO
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 2, 2016
    [Media, Twitter] Why Your Brand Storytelling Strategy Should Take a Stand
    But those media microphones are being shoved into your face. Maloney endured a powerful backlash against his company via Twitter and even the stock market. Picture this: you’re a successful chief marketing officer overseeing the brand storytelling process at the headquarters of a multinational textile manufacturing company.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Media, Twitter] How to Build a Memorable Personal Brand on Twitter
    We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Twitter pros have found ways to use the platform to score business and media deals -- they've even built relationships through developing successful Twitter personal brands.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Media, Twitter] 31 Influencers to Follow in 2017: A Social Countdown
    Join us for the #marketocountdown on our social channels ( Twitter and Instagram ) and see a new influencer revealed each day as we count down to New Year’s. Social Media Marketing b2b ConsumerStaying on top of trends and understanding emerging techniques is what keeps being a marketer interesting. Or someone we missed?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Media, Twitter] 5 Types of SEO Audits for B2B Organizations
    The Social Media Visibility Audit. While social media may provide more of an indirect benefit to SEO performance, a lack of social media visibility might mean the B2B organization isn’t effectively connecting with their online audience; at least those that help share and distribute content through social channels.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 1, 2016
    [Media, Twitter] Will Shoppable Tags Be the Next Instagram Marketing Hit?
    It’s a dilemma the social media networks have yet to solve: how to transform users on Pinterest, Instagram, Twitter, and other platforms into shoppers. Users are no strangers to following brands or influencers on the social media platform. Marketing Social MediaWhy Instagram Shoppable Tags Will Succeed. 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Media, Twitter] Case Study: Using influencers to quickly build an audience for your content
    In the spirit of creating amazing value, I offered my consulting services to him for free, with no expectation of getting anything in return. “I was providing so much great value to him that he started talking about me on his social media accounts. My social media audience exploded all at once. By Mark Schaefer. He had mouths to feed.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Media, Twitter] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    This may take time, but I promise, becoming comfortable with how to use Snapchat is much more important than launching an account and instantly promoting it on other social media platforms. 00pm: Take the downloaded Snap Story and share it on Facebook and Twitter through your company profiles. That much is certain. Booth displays?
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