• FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [Media, Twitter] Clueless Hiring Managers – Check out this example
    also know social media and I have over 6,100 twitter followers (all real people) and over 45 LinkedIn recommendation too. We love comments and those who share on social media? Social Media is gasoline.” 'For the role of Chief Sales and Marketing Officer. “Why depend on others? Control your own destiny.”
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Media, Twitter] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    Peg Fitzpatrick ( @PegFitzpatrick ) and Guy Kawasaki ( @GuyKawasaki ), Canva social strategists and evangelists, shared their keys to the perfect social media post. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 30, 2014
    [Media, Twitter] My Top-5 Most Compelling Apps
    It easily allows you to merge dupes as well as use the power of all my social media platforms to update all of my contacts with their social media profiles, up-to-date contact info, and lovely profile photos. It’s like a social media listserv. My Gaggle is comprised of people who have subscribed to my social media feed.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 30, 2014
    [Media, Twitter] The Power of Emotion in Online Video
    Kids are not the only ones who make buying decisions […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. He has created videos for Fortune 50 companies. Video
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Media, Twitter] Your social media strategy plan: Where do you START?
    And by the way, your social media initiative doesn’t start with a Facebookpage. Marketing strategy I know this seems so basic but there is no way to have an effective social media marketing strategy if you don’t have a company marketing strategy to begin with … and many companies don’t! Social media lead team.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Media, Twitter] Digital Marketing – What Are The Top Goals And Challenges?
    The third biggest challenge was the “proliferation of new touch points and channels to engage customers across paid, owned and earned media.” 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. So personalization is relevant across the buyer journey, not just after the sale.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Media, Twitter] Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video
    'Over the years, I''ve noticed that there are certain brands that have managed to stay on top of cool social media trends. New features are constantly being added to Facebook, Twitter, LinkedIn, Instagram. It''s a perfect way to deliver a message to social media users with short attention spans. Social Media Mazama.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 29, 2014
    [Media, Twitter] Your Feedback is Needed! This Year’s B2B Website Usability Survey
    Third and finally, as heavy as we recommend, integrate, and execute social media campaigns ourselves, we were surprised to learn that social media’s impact on the buying process appears minimal. Once B2B buyers get to the vendor website, social media plays much less of a role in validating the buying decision. Here it is!
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 29, 2014
    [Media, Twitter] Reaching China’s Wealthy Millennials on Social Media
    'Over the last few years, there have been many articles about social media in China and the large active monthly users, but often times the media fails to capture the larger social problems facing China. This monthly Chinese Social Media column is contributed by Miguel Roberg. Twitter | Facebook | LinkedIn |.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Media, Twitter] 6 Ways to Pull Off Anonymous Personalization People Love
    Here''s what it''d look like, using the Excel example I referenced earlier (we''ll pretend that offer costs actual money for the sake of demonstration): Or: 3) Customize content for visitors from social media. Select Twitter from the list, and you will be able to write in your personalized content. So glad you brought that up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Media, Twitter] Case Study: Denny’s flips its audience with a sassy social media strategy
    The restaurant chain is re-inventing itself, led by a sassy social media strategy. Creating an experience worth sharing Companies hoping to make a connection with their customers have long looked to social media as a quick way to connect and inform. Find Kerry on  Google+  and  Twitter. See what they did there?) Hashteroids?
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Media, Twitter] How to Create a Content Strategy That Actually Drives Organic Traffic
    Social media. Not every company has a blog or a newsletter, but they may be all over social media. I’m aware of companies who have found their target audience on Twitter or on Google+. These companies pour a vast amount of their content efforts on social media. But how do you create that refined content strategy?
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Media, Twitter] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    It does this with “listeners” that can read data from forms or monitor behaviors via Javascript tags on Web pages, emails, and other media. There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. Until now. Anyway, back to BlueConic.
  • CRIMSON MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Media, Twitter] How High Growth Companies Use Marketing Analytics to Their Advantage
    Like blogging, search engine optimization, and social media, marketing analytics tools aren’t being utilized nearly as often by average growth firms. . You can follow Sylvia on Twitter @BrandStrong. 'Image: Courtesy of Birmingham Business Journal. By: Sylvia Montgomery. While more canny companies are surging ahead. Figure 1. Figure 2.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Media, Twitter] What Twitter Can Teach us About Marketing Automation Users
    Recently,  RingLead and Stat Social partnered up to take a close look at how marketing automation users engage on Twitter. To get that deep lookinsight we checked out the Twitter followers of the top 10 marketing automation companies (including Marketo). Social Media b2b Consumer Curious about what we learned? Want more?
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 26, 2014
    [Media, Twitter] The 5 Most Important Questions Hiring Managers Should Ask – but Don’t
    How many Twitter followers and LinkedIn recommendations do you have? say they should have at least 1,000 twitter followers (over 6,100 for me) and more than 10 recommendations (over 45 for me). That’s minimal exposure on social media. Social media is so important today, why would you hire a rookie? Tell me about it.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Media, Twitter] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    The study also showed that these customers are more likely to respond to mobile campaigns and to purchase products that are advertised on social media sites. For example, Starbucks promotes their loyalty program through social media with their Tweet-a-coffee program. There are many different types of loyalty programs. Why is that?
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Media, Twitter] 5 Easy Ways to Ignite Your Customer Service
    Whether it’s messaging you on Facebook or Twitter, or sending you an email or chat, you should have options open for customer contact. Years ago, when a fiber line was cut in the Bay Area and our service was interrupted, we turned to social media to let people know what was up and answer their questions. Know your customers.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 25, 2014
    [Media, Twitter] The Psychological Significance of the First Impression in Social Media
    That’s why it’s so important […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. Social Media Psychology 'You don’t get a second chance to make a first impression. Well, it’s true.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Media, Twitter] Why We Shouldn't Stop Innovating on Email
    In an outstanding article, The Atlantic''s Alex Madrigal reminds us: Email was a news feed; now we have Twitter. Can you imagine if we were all still using Twitter to report out what we had for lunch? 'This is the part where I tell you how bleak it is to be an email marketer. Crowded Inboxes. New ways to filter. We all know the story.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Media, Twitter] A Simple Guide for an Effective Inbound Call Strategy
    Couple your CRM data with social information to personalize it so that, if you get a call from an existing lead or prospect, you can cater the way you engage callers based on contract values, close dates, or social media updates from Facebook and Twitter. But that being said, the two can easily go hand-in-hand. Learn more here.).
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Media, Twitter] How to Launch Fresh, Fun and Fantastic Sales Training for Millennials
    The study advised introducing more variety when teaching Millennials, incorporating videos, social media, television, and other sources that allow Millennials to spread their attention around. Watch her millennial video , follow her on Twitter , connect on LinkedIn , and join the conversation on Inside Sales 2.0
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Media, Twitter] 6 Handy Tools to Monitor Social Media Success
    How’s a business supposed to cut through all that social media noise to make an impact? Many social media sites offer businesses tools to help you monitor your success – Are you taking advantage of them? Here’s a recap of the tools you can use to ensure your social media efforts are working: Instagram Business Tools.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Media, Twitter] Combine Pinterest and Email Marketing to Increase Sales
    Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. social media specialist, she is the Principal and Founder of J Campbell Social Marketing, a boutique digital marketing firm in Beverly, MA. Twitter | Facebook | LinkedIn | Pinterest |. Pinterest
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Media, Twitter] Social Media Week Chicago: Elements of Word of Mouth Marketing
    Social is the Future Remember when people said social media was for teenagers and nothing lasting would come of it? At this point we all know that businesses that don’t acknowledge the power of social media are destined for mediocrity. And while people do spend a lot of time on social media, they spend more time off. Obviously.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Media, Twitter] The Impact of the Internet of Things on Marketing Attribution
    Follow Jessica on Twitter @jessgroopman. Just as media has converged (paid, owned, and earned), online and offline engagement is now converging. 'Editor’s Note: Today’s post comes courtesy of Jessica Groopman , a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Media, Twitter] Mizuno running long tail outreach marketing case study
    If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. 'The  Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. Long Tail Blogger Outreach. Hugs Not Horns.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 23, 2014
    [Media, Twitter] Are You Wasting Your Social Media Traffic?
    'It’s all very well driving traffic to your website via social media but if the speed (or lack of!) Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | Are You Wasting Your Social Media Traffic?
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Media, Twitter] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties ­ all from one central reporting dashboard. Media Contact: Tyler Lessard. Honeywell. Simply having a presence on YouTube is no longer enough. Intralinks. Over 99% of.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 22, 2014
    [Media, Twitter] Social Media Week Chicago: Building a Tech City with Rahm Emanuel
    'As many of you know, today marked Day 1 of Social Media Week , the worldwide event with a presence in 24+ cities internationally, uniting to provide ideas and inspiration to make the most of our hyper-connected world. We can’t wait to attend more events for Social Media Week 2014, so stay tuned for another blog, or follow us on Twitter !
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Media, Twitter] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    When on a hunt for the perfect gift for one of her family members, she voiced her quest via Twitter, tagging one of her prospect companies in the tweet. This company had the best communication and delivered the right content, as Quark Expedition’s CEO assisted him via Twitter. Galen Moore (Editor-In-Chief, Streetwise Media ).
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Media, Twitter] Why I Bet My Career On Content Marketing
    While social media is barely 12 years old, the impact has been enormous. We are seeing a shift away from paid promotion, through earned (social) media and into owned media. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates.
  • EARNEST ABOUT B2B  |  MONDAY, SEPTEMBER 22, 2014
    [Media, Twitter] This is the week that was: #inbound14
    This was the week in which it was all bagpipes and tartan wherever you turn, a week in which #inbound14 was a top global trend on twitter and a week packed full of useful gems. ‘CMOs say they are upping their spend on social media’ or ‘Content now takes the majority of the budget’ come two a penny. Take a look.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 22, 2014
    [Media, Twitter] 27 surprising facts about salespeople who are Social Selling
    'Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. 86% of IT buyers use social media in their purchase decision process (source: IDG Connect ). 61% of US marketers use social media for lead generation (source: IBM).
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 22, 2014
    [Media, Twitter] 3 Marketing Tips I Learned in Orlando
    Post a media page on your website. You can follow me on Twitter at @fearlesscomp. '@HenryDeVries, marketing expert and author (photo here) just recently held a Marketing with Books and Speaking session in Orlando recently. learned three important marketing tips for this session that I’d like to share with my readers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 22, 2014
    [Media, Twitter] A report from the epicenter of content marketing conferences
    How will these events up their games to get beyond Twitter tactics and lead generation? 'Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston. Inbound featured Martha Stewart. Know your audience.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Media, Twitter] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. to social media marketing. media marketing.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Media, Twitter] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Media, Twitter] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 21, 2014
    [Media, Twitter] How to Create an Awesome Upsell Email
    Let them share your suggestions with the world You might be surprised at how often they tell their Twitter followers about the items you offered. If nothing else, it''ll give them a direct link to your social media accounts which they can follow whenever they choose. To read more content like this, subscribe to Ecommerce. Really!
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Media, Twitter] Unique Ways to Build Your Email List
    Social media profile – Your social media pages may include links to your sign up form , but do you also have it in your profile? Facebook, LinkedIn and Twitter are good places to start with this kind of teaser. You may even ask folks if they want to be added to your email list when you meet them at a trade show or event.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 19, 2014
    [Media, Twitter] These 5 Facebook Strategies Will Prepare Your Business for the Holidays
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | These 5 Facebook Strategies Will Prepare Your Business for the Holidays by Jim Belosic - Maximize Social Business. Too soon? Facebook
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 19, 2014
    [Media, Twitter] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required)
    For example, 2% of people love Twitter. You talked about Twitter and how that’s growing. So email’s still important, but things like Twitter, or Facebook, or some of the other social networks where people are getting updates on the mobile device, are also important. Welcome Jay, and thank you for joining us today.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 18, 2014
    [Media, Twitter] Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing
    'As Facebook remains the “big kid on the block” in the world of social media marketing, there are a variety of functionalities that marketers can take advantage of above and beyond just adding posts. Author information Debbie Miller This monthly Social Media and the Hospitality Industry column is contributed by Debbie Miller.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Media, Twitter] 2 Steps to Develop Your Social Recruitment Strategy
    'You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time She blogs to show brands how to use social media in their recruitment. Remember that 64% of … Continue Reading. Social Recruiting
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Media, Twitter] 3 Tips to Reduce the Workload on Social Media
    'Running your social media presence is often very hectic and take up a lot of time. Instead of getting lost in the stream of incoming social media mentions, you are desperately looking … Continue Reading. Author information Sofie De Beule This monthly Social Media for Customer Service column is contributed by Sofie De Beule.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Media, Twitter] How CMOs Can Make Big Data Relevant to the Sales Team
    According to Wired magazine contributing editor Clive Thompson, social media alone currently accounts for “some 52 trillion words every day….the Example 1: Social Media Listening. Let’s say you are monitoring your buyer’s Twitter feed and have a best practice in place to share tweets with your sales reps. Begin With a Pilot.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Media, Twitter] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? To learn more about generating and tracking phone leads from LinkedIn and other social networks, download the free guide, “ B2B Lead Generation for Social Media: Tips for Generating and Tracking Phone Leads.” Paid Searc
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Media, Twitter] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    The study revealed that sharing is not new, it’s just evolved from face-to-face and verbal sharing, to information age sharing with more up-to-the-minute information via Twitter, Facebook, Instant Messenger, texts and email. Content Marketing and Copywriting Social Media content content marketing share social sharing Shocked?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Media, Twitter] Three Major Challenges of Influence Marketing for Businesses
    Author information Raymond Morin This monthly Social Media Influence column is contributed by Raymond Morin. Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | Three Major Challenges of Influence Marketing for Businesses by Raymond Morin - Maximize Social Business. Social Media Influence
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Media, Twitter] 5 Ways You Can Add Social Proof to Your Landing Pages
    4) Embedded Social Media Posts. great source of social proof is right on social media. Monitor your social media presence regularly to find tweets, Facebook posts, Instagram posts, and so on that positively reflect your brand. Once you''ve found the social media posts you want to include, you can embed them on your landing page.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Media, Twitter] 5 Tips for Awesome Slideshare Content Inspiration
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 5 Tips for Awesome Slideshare Content Inspiration by Ann Smarty - Maximize Social Business. Yes, … Continue Reading. SlideShare
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 16, 2014
    [Media, Twitter] 10 Things B2Bs Should be Doing on Twitter
    'Many B2B businesses struggle with thinking of Twitter as a viable marketing tool. My customers don’t use Twitter.” Twitter is for consumer brands.” Twitter is for teenagers.” The truth is, Twitter is an excellent addition to your marketing mix. Here are 10 things you should be doing on Twitter right now.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Media, Twitter] Creating Visual Content With Canva
    Since we as people are drawn to visual content, great visuals can generate higher engagement on social media. Depending on what you want to create Canva offers pre-sized templates for a variety of different content including covers for your social media pages, sizing for your Twitter, Facebook and Pinterest posts, flyers, and invitations.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 15, 2014
    [Media, Twitter] The Content Marketing Mantra: “Create Once, Use Many”
    'When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. We often see good social media marketers crafting unique posts for each channel based on network constraints such as character count, media limitations and so forth. This is not an unfounded best practice.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Media, Twitter] Is Content Marketing A Sustainable Marketing Strategy?
    ” We thought it was a thing, we knew social media was a thing. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. The panelists were Mark Schaefer and Marcus Sheridan. ” So first, the context. But those are all just pipes.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 15, 2014
    [Media, Twitter] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
    And since that time I’ve been blogging regularly and I’ve been quite active on social media too. Internet game plan – blogging and social media. You can follow me on Twitter at @fearlesscomp Filed under: BMA , Buyer Personas , Find New Customers , Florida , inbound marketing. We won a handful of clients too.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Media, Twitter] 6 Essential Social Media Lessons From Top Executives
    'Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. Social Media Ready?
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Media, Twitter] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. The next week, Twitter has a completely redesigned profile layout. The infographic below is a great visual representation of exactly how you can optimize every one of your social media accounts. Social Media
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 12, 2014
    [Media, Twitter] Don’t “Blow” It – Plan Ahead on Marketing Campaigns
    While I was checking out, I noticed this flier: Being into social media, I thought it was an interesting idea. checked out the Shop Arbor Hills Facebook page and also their Twitter feed. Nor did I find mention of their chosen hashtag on Twitter. Facebook Marketing Twitter marketing Everything was being blown down.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Media, Twitter] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    You have little to no engagement on social media. good place to start when defining your target audience is evaluating your current customers with things like your website''s analytics, Facebook insights, and Twitter Analytics. Social Media Interaction. Social media is synonymous with customer service these days. Surveys.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 11, 2014
    [Media, Twitter] 5 Quick Tips for B2B Marketing to Millennial Decision Makers
    Sales Strategy Sales-Marketing Alignment Social CRM Social Media for Sales Social Media Tips Social Selling Tips and Tricks B2B b2b sales customer 2.0 gen y Inbound Marketing lead generation marketing Millennials Prospects Sales And Marketing Sales Intelligence sales prospecting social intelligence social media social selling twitter
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Media, Twitter] Being of Service Matters More than Being Social for Media Relations
    'Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? When it comes to media relations, relationships are a big part of the equation. Media Relations Maggie is a PR strategist, freelance writer and blogger.
  • ANNUITAS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media, Twitter] Recap of Content Marketing World Day 1 – How To Apply The Learnings
    'While Content Marketing World started Monday with some workshops in the afternoon, the real festivities started yesterday morning with an introduction from Joe Pulizzi founder of Content Marketing Institute and keynotes from Andrew Davis , author of Brandscaping and Julie Fleischer , Director, Data+Content+Media of Kraft Foods. ONLY 38%!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media, Twitter] 15 Sales Hacks You Should Know From Past Sales Hacker Events
    'Sales Prospecting Perspectives is pleased to bring you a guest post from Max Altschuler , Founder and CEO of Sales Hacker Media. Use public information on social media networks like Linkedin and Twitter, or an app like GageIn, to find triggers that allow you to reach out using valid information at precisely the right time.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media, Twitter] VR Customer Spotlight: The Epicurean Connection
    The Epicurean Connection also maintains a very active social media presence, with daily updates on Facebook , Twitter and Instagram. newsletter, Facebook, Instagram and Twitter. 'The Epicurean Connection , located in the heart of Sonoma, Calif., has all the ingredients for a good time. Check out the video below!). Six part-time.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media, Twitter] The Awesome Show – Marketing Made Simple TV
    It was great meeting all these experts and reading their great books too – content marketing, branding, social media and much more. You can follow me on Twitter at @fearlesscom p Filed under: MadMarketingTV , Marketing Made Simple TV , Remarkable content. 'Marketing Made Simple TV was a terrific show. Wider distribution.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Media, Twitter] How to Get Over Your Fear of Guest Posting
    Until next time… Jessica Ann is the CEO + Creative Director of Jessica Ann Media, where she humanizes businesses with creative content. 'By Jessica Ann, {grow} Community Member Hi. My name is Jessica, and I have a genuine fear of guest posting. It all began in 2007, in Washington, DC. She wanted me… to do what? It was just a guest post.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 9, 2014
    [Media, Twitter] The Funniest Tweets From #AppleLive
    It was a perfect storm of mistakes -- and of course folks on Twitter began to poke fun at the craziness of the whole situation. Social Media 'Today was the day. Apple was finally about to announce its brand new iPhone and a slew of other new gadgets -- and Apple was finally hosting a live stream of its own. The video cut in and out.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Media, Twitter] SMX East 2014 Preview: Competitive Research for SEO
    Social Media  . How much time should we spend in social media?” There is no one answer to that question but even if you aren’t using social media, you can get information about your competitors through it. Connect with me ahead of time on Twitter or Google+. So how did they do it? Now that that’s out of the way…. Adwords.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 9, 2014
    [Media, Twitter] Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon
    This social media campaign went viral leading teens, celebrities, world leaders, and perhaps even you, to dump ice cold water on your head and donate some money to the ALS Association. Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Social Media and the Law
  • SAZBEAN  |  TUESDAY, SEPTEMBER 9, 2014
    [Media, Twitter] Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction
    Social media has completely changed the way brands communicate with their customers. Twitter is a breeding ground for customer concerns, questions, complaints, and (sometimes) compliments. Above all, brands on Twitter need to be responsive. There’s no room for hotheads or Luddites on a brand’s social media team.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 9, 2014
    [Media, Twitter] We’ve Always Done it That Way!
    Limited social media  - Most manufacturers don’t need to utilize all the options that are available to you. Places like Facebook and Twitter, for the most part, are not ways to communicate with contractors and professional tradesman. 'I cringe when I hear someone say that phrase. Past actions will not ensure future success.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Media, Twitter] The Real Roadblock to Social Business Success
    'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. marketing and HR).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Media, Twitter] What are the boundaries of inbound marketing?
    Zero Paid Media as the New Marketing Model  by Joseph Jaffe Marcus Sheridan’s idea about Content Saturation Index Other Ways to Listen to this Podcast: Click on this link to listen to  Episode 32 Click here to download the latest episode or subscribe in iTunes Click here for the show’s RSS feed – for Android listeners. Or does it?
  • WRITTENT  |  MONDAY, SEPTEMBER 8, 2014
    [Media, Twitter] 9 Tips to Spot Amazing Article Writers
    One of the measures of the  quality of a blog post is the number of social media shares the post attracts. Search Social Media. Social media can be a gold mine if you know what to look for and how to look for it. Here’s a list of 9 quick tips to help you spot  amazing article writers. Frequent Multi-Author Blogs. Company News
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Media, Twitter] Why Your B2B Can’t Ignore Google+ Any Longer
    'Google+ is one of the most under utilized social media networks in the B2B space. The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. Social Media What Makes It Extraordinary. With the added YouTube catalog of data, Google can do that more affectively.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Media, Twitter] 5 Brilliant Marketing Campaigns for Boring Products
    1+ million social media shares. After the video launched it was quick to spread around social media and news channels. Immediately following the 2014 Super Bowl, Esurance aired a commercial promoting a Twitter where the winner would get $1.5 billion social impressions on Twitter. 1) Tipp-Ex. Exposure in 217 Countries.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 8, 2014
    [Media, Twitter] The Twitter strategy shift and what it means to you and your business
    'Twitter is at a crossroads … and it might be leading down a controversial new path. Let’s look at a recent revelation about a possible Twitter strategy shift and what it could mean to you and your business. mentioned that Twitter strategy is at a crossroads. Breaking Twitter. The Time for Twitter is NOW.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 6, 2014
    [Media, Twitter] What to Do When Rebranding Is Your Only Option
    Step 1: Take advantage of social media to communicate with your audience. You’re almost required to have a Twitter and Facebook profile. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Brands that aren’t constantly evolving can become stale and irrelevant.
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Media, Twitter] Digital Marketing Strategy for Launching New Products & Services
    Social Media Networks (Facebook, Twitter, LinkedIn, and Google+). Industry-Specific Media Sources (Relevant News Websites, Popular E-Newsletters, etc.). Digital Marketing Online Advertising / SEM / Display internet marketing Online Marketing ppc SEO Social Media like to call it the ‘Diversification Strategy.’
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Media, Twitter] The Art of Marketing: 6 DIY Design Projects to Try
    Through A/B testing and optimizing , we can even figure out when the best times are to share our content with people via social media and email. 3) Spruce Up Your Other Social Media Cover Photos. Your Facebook, Twitter, Google+, and YouTube cover photos could all benefit from a design makeover. 'I’ve heard it before.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 5, 2014
    [Media, Twitter] Interesting Infographics: Your Guide To Social Media Lead Generation
    Are you aware that 82% of social media leads are collected from Twitter? According to the infographic, “How To Generate Leads With Social Media” by Quick Sprout , for the past four years, social media has been a key component in generating leads. Social Media Facts You Need To Know. social media usage.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 5, 2014
    [Media, Twitter] Use Google Plus to Create Better Real Estate Connections
    This monthly Social Media for Real Estate column is contributed by Rebekah Radice. Rebekah is a social media strategist, content developer, speaker and trainer. Rebekah was recently named an Inman Top 100 Most Influential Real Estate Leader, as well as one of the Top Social Media Professionals to Follow in 2013. Rebekah Radice.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Media, Twitter] How to Quell a Social Media Nightmare
    Whether you''ve posted something to your company''s social media account that you didn''t mean to or didn''t realize the implications of, or you''re on the receiving end of a high volume of incoming criticism, your brain is probably kicking into panic mode -- and it''s in these moments that having some sort of a plan is so critical.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 4, 2014
    [Media, Twitter] #ProspectingChat: Sales Training with Josiane Feigon!
    'Today, we will be hosting this month''s #ProspectingChat on AG Saleswork''s Twitter account. Here are some details about today''s Twitter Chat: Date: Thursday, September 4, 2014 Time: 1:30 PM EST / 10:30 PM PST Hashtag: #ProspectingChat Topic: Sales Training Special Guest: Josiane Feigon. Here are today’s questions.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Media, Twitter] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    'Though social media isn''t some shiny new marketing toy, lots of marketers get tripped up when using it. But with just a little know-how, these common slip-ups can be avoided, and then these marketers can be on their merry way to building relationships with their leads and customers on social media. Social Media
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Media, Twitter] The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore
    Make it easy for your readers to share your content through social media by adding share buttons to your blog ( LinkedIN , Facebook , Twitter , Google+ , YouTube , Pinterest , etc.) Don’t forget to share your content yourself on social media. But what I find to be the worst is mediocrity. The ABC’s of Great Blogging. Bueller ?
  • LEAD411  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Media, Twitter] Sales & Marketing Content that Doesn’t Suck
    recommend just signing up for their newsletter to get their new posts over using their twitter feed. wouldn’t just follow him on Twitter though – I would also signup for his RSS feed so you don’t miss any of his posts – dannybrown.me. don’t follow @unbounce on twitter. Source: New York Times. It can be a real time sink.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Media, Twitter] How to Add Text to an Animated GIF Using Photoshop [Quick Tip]
    Then, in June 2014, Twitter followed suit and announced that they also were supporting animated GIFs. Otherwise known as "Graphics Interchange Format," you''ll find these looping, animated clips featured all over social media, blogs, websites, and more. 'What''s the deal with animated GIFs these days? Read on for the full tutorial.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Media, Twitter] Three Tips for Making YouTube the Number 1 Social Media Site
    'As I mentioned last month, YouTube and Facebook are neck and neck for the top spot in social media in terms of unique traffic. The numbers from July are in, and Facebook is, again, the largest social media site. This monthly Social Media and Video column is contributed by Jayson Duncan. Twitter | Facebook | LinkedIn |.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Media, Twitter] 20 Amazing Examples Of Brand Content Marketing Hubs
    But to get a bigger and more holistic view, I asked my Twitter followers and a few of my content marketing friends for more ideas. We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company. There were a few repeats and a few that didn’t make the cut.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Media, Twitter] I don’t mean to offend you, but…
    saw a recent tweet by Sonia Harris on Twitter that had me really thinking about this. Amber Osborne  a.k.a  @MissDestructo  is the CMO at  Meshfire , a social media management platform out of Seattle, WA. 25 ideas for your social media network strategy How Your Family Affects Creativity and Your Content Marketing Success.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Media, Twitter] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    Click to Tweet is a free tool that allows you to create a tweet, share the associated link, and “Whoever clicks on the link will have the message automatically added to their Twitter status box.” Sign in with your Twitter Account. During your event, your coworkers are: 4) Social Media Masters. Use them. ” Just.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 2, 2014
    [Media, Twitter] How to Hack a Custom Twitter Background [Quick Tip]
    'Back in April, everyone completely overhauled their Twitter profile when the social network unveiled a brand new layout. All that you could do to customize your profile was upload extra-wide headers and larger profile pictures -- the rest of the design was up to Twitter. Could it be Twitter profiles weren''t completely phased out yet?
  • MARKETING CRAFTMANSHIP  |  TUESDAY, SEPTEMBER 2, 2014
    [Media, Twitter] How WebMD Has Changed B2B Marketing Forever
    Prospective customers now turn to their personal networks and publicly available information — via digital and social media channels—to self-diagnose their problems and to self-prescribe their own solutions. At the upper limit, the responses ran as high as 70%. Failure to respond properly to the new vendor selection process.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 2, 2014
    [Media, Twitter] Messages Nonprofits Can Use to Raise Awareness
    This monthly Social Media and Nonprofits column is contributed by Claire Axelrad, J.D., Twitter | Google+ | LinkedIn |. Social Media and Nonprofits told you to stop thinking “marketing communications” and to begin embracing … Continue Reading. Author information. Claire Axelrad. Claire Axelrad.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 2, 2014
    [Media, Twitter] Blogging Labor: Top 10 Posts of the Past Year
    What’s the Best Social Media Monitoring Tool? Reviews of nine tools at various price levels that are among the most popular and capable traditional PR and social media monitoring tools. 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013). What do buyers really want from social media?
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 1, 2014
    [Media, Twitter] Talking LinkedIn Strategy with Mark Amtower
    We discussed findings from Hinge on the significance of social media in the professional services marketplace – and LinkedIn’s particular value. The particular importance of LinkedIn in the professional services community, and how it compares to other social media services like Twitter and Facebook.
  • BLUE FOCUS MARKETING  |  SATURDAY, AUGUST 30, 2014
    [Media, Twitter] What is a Brand, and why does it matter? New @DavidAaker Book #branding
    To learn more about Aaker on Branding , pick up his book or follow him on Twitter ! Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? But how do you make your brand shine?
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