• HALEY MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Media, Twitter] 39 Holidays to Add to Your 2016 Social Sharing Calendar
    If you want to build a comprehensive social media marketing strategy you’re going to need one major thing.a Everybody wants to be great on social media, but what an overwhelming majority of businesses and social users fail to do is develop a monthly and annual strategy to guide them towards success. Go All-In On Social Media in 2016.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 12, 2016
    [Media, Twitter] Cuddle Up With Some Social Media Stats This Valentine's Day
    Regardless of whether or not the title is a little cutesy, the fact remains that marketers and social media are, well to borrow a line from the infographic below "feeling the social relationship." " The stats below come via a survey conducted in partnership with Social Media Today. Social Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media, Twitter] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. to social media marketing. media marketing.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media, Twitter] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media, Twitter] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media, Twitter] Grande Guide to Social Advertising
    media sphere—what it means, why it’s worth it, and how best to approach it. Tumblr, Twitter, and Facebook, it’s now even easier for. message is the basic goal of a social media advertising. part of a social media marketing plan, you need. TWITTER Twitter has been adding advertising features at a rapid.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media, Twitter] Grande Guide to B2B Blogging
    Mark Schaefer is the author of The Tao of Twitter and. GET MEDIA COVERAGE Because blogging positions you as a thought leader, it. offers the potential for reporters and media outlets to. readers, emails and on social media channels, and it. of Make Good Media, is well- known source of knowledge. Grande Guide to.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media, Twitter] The Demand Gen Pro's Cookbook
    RETARGETING SACK LUNCH PAGE 10 TWITTER FUNNEL-. Follow Mike on Twitter. Follow Jean on Twitter. cups display ads 1 gallon paid media. program and cloud connectors to your paid media. Follow Amanda on Twitter. TWITTER FUNNEL-FILLER. social media, and customers of competitors. in Twitter.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media, Twitter] The Ultimate Guide: Getting started with Social Selling
    72% 81% Buyers use social media to research. media to research before. Buyer Behavior Survey Your social media presence. Twitter, LinkedIn, About.me, etc. spend time on social media. • Ask them where they get their information. 2. educated discussions on social media. via social media than any other channel.
  • THIRD AND TWO B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media, Twitter] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    friend or Twitter follower calls customer service. press releases, select art work, buy media and. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. acquisition.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Media, Twitter] LeadTail Social Insights Report: How Top Marketers at Mid‐Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 11, 2016
    [Media, Twitter] Why 9Round should be using SOCi for social media management
    And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles. It was frustrating.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 11, 2016
    [Media, Twitter] 4 Snapchat Marketing Major Keys to Success from DJ Khaled
    The social media platform is perennially misunderstood by businesses and everyone over thirty years old, but it also has grown in user base and reputation so rapidly that it has overtaken Facebook in esteem among American teens and tied the social network in terms of daily video views at four billion (yep—billion). Remember DJ Khaled?
  • ACT-ON  |  THURSDAY, FEBRUARY 11, 2016
    [Media, Twitter] Why Customer Experience is the Hot New Thing in Marketing
    Good customer experiences open up the possibility for customers to respond to you on social media. That user-generated content is some of the best earned media you’ll get. Social media. In the context of customer experience, social media is a customer service function and a content marketing function. Or a lot.
  • PAUL GILLIN  |  WEDNESDAY, FEBRUARY 10, 2016
    [Media, Twitter] Five Often-Overlooked Reasons Senior Executives Should Use Social Media
    Why would I want to be on Twitter? hear these objections all the time when speaking to top executives about social media. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. That’s one of the values of having a large Twitter following. Sound familiar?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 10, 2016
    [Media, Twitter] Social Listening: Harness Marketing Insights from Consumer Conversations
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. You can also scan the highlights of this webinar on Twitter by reading the Storify below. This webinar was sponsored by Brandwatch.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Media, Twitter] Are marketers getting lost in the Dark Funnel?
    Before the explosion of social media and content marketing, marketers probably knew the answers to these questions. In other words, if you are asking influencers to share your content on Twitter, Facebook, LinkedIn and Google+, you will need to create 4 sets of smart URLs for each influencer. How did this person hear about us?
  • ACT-ON  |  WEDNESDAY, FEBRUARY 10, 2016
    [Media, Twitter] #SB50 Postmortem – What We Can Learn from Super Bowl Social Marketing
    million others who made time last Sunday for Super Bowl 50, you’ll probably have kept a phone close and an eye trained on Twitter for much of the broadcast – shouting out the brands that won you over with their Super Bowl spots, dragging the ones that came up short, testing your luck with the various offers made. As I said. Egregious.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 9, 2016
    [Media, Twitter] Marketing Confession: I Didn’t Watch Super Bowl 50
    This does not mean that I’m totally unaware of them. I got promoted glimpses across the social media I frequent, my inbox is filled with links to posts focused on the “best” ads, and many companies (Doritos being the stand out for me), took their advertising game to Twitter early, offering to reward the best tweet on game day.
  • HALEY MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Media, Twitter] The Psychology of Social Media: How Your Staffing Firm Can Use Dopamine To Its Advantage
    Below are ways to use ‘likes’ to your staffing firm’s advantage by making potential clients and candidates invested in what you have to say across your social media platforms. The way dopamine is released, with regard to social media, is much more basic (and sedentary). Every social media platform has a way to ‘like’ and share content.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 9, 2016
    [Media, Twitter] The Preferred Methods of Social Sharing by CMOs
    Many are quite adept and active when it comes to their social media footprint. Here are some thoughts on the data from Karri Carlson, VP Social Insights at Leadtail: *The Twitter website remains, despite the comings and goings of innumerable other options, the most broadly used way of getting content onto Twitter. CMO Corner
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Media, Twitter] Why We’re Thinking About Messaging Apps All Wrong
    There's also a level on which people may have grown comfortable with a small pantheon of "social media" leaders -- Facebook, Twitter, Instagram, and Pinterest. Research from Business Insider shows how quickly messaging apps have caught up to and surpassed social media network usage. We did it with social media.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2016
    [Media, Twitter] 45 Phenomenal Email and Mobile Marketing Stats
    Email is the only digital channel that outperforms old media standbys in terms of how consumers prefer communcations with companies — postal mail (preferred by 48%), television ads (preferred by 34%) and print media, such as magazines and newspapers, (preferred by 31%). 76% share photos and video on social media. And 72% of U.S.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Media, Twitter] How to Use Instagram for Your Business [Free Ebook]
    Instagram for business has become an essential element of social media marketing. With 400 million users , over 80 million posts per day, and a 93% growth month-over-month for businesses using it, Instagram is an extremely useful social media platform to take advantage of. Social Media Content Marketing Daily PromoAnd more!
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Media, Twitter] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    And our social media presence is consistent from Facebook to YouTube.”. Today, there are even more cameras around us, and social media pipelines to the rest of the world stand at the ready to broadcast one corporate misstep. And if you’re big enough, the saying goes, the paint is always on sale. That’s a great story. Brand personality.
  • BIZIBLE  |  MONDAY, FEBRUARY 8, 2016
    [Media, Twitter] The Purchasing Path: A Step By Step Guide to B2B Lead Nurturing
    Today’s buyers are engaged via a slew of channels, including email, social media, PPC, webinars, blogs, and more. If you’re touting the benefits of a new product line on Twitter, coordinate this with personalized emails that expound upon the specific benefits of that product as they pertain to each customer’s market.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Media, Twitter] Top 5 Marketing Skills
    Content Marketing: Today every company is a media company. Social Media: When you look at the first three things above,  social media becomes an important avenue for distributing your content, driving SEO and increasing brand awareness. It’s more than broadcasting your own content (known as “owned” media).  You
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Media, Twitter] The Fundamentals of Increasing Web Traffic from Social Media
    Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. Social Media b2bSo, why not you?
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Media, Twitter] How to Use Hashtags on Twitter, Facebook & Instagram
    A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag.". While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. How to Use Hashtags on Twitter.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 5, 2016
    [Media, Twitter] Top Ways to Attract Prospects Through Social Media
    Your best bet in terms of social media marketing can change depending on your location in the world. For instance, Japan and Venezuela have high rates of Twitter usage, while LinkedIn is extremely popular in the Netherlands. No one wants their company to be associated with an embarrassing gaffe on social media.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 5, 2016
    [Media, Twitter] The most important questions to make your marketing work
    Social networks, such as Facebook and Twitter, use algorithms to filter and present the right information based on what they believe their users—your customers—really want to see. Succeeding at marketing these days really isn’t that hard. Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. Good question.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Media, Twitter] How Mobile App Marketers Can Attain a 360-Degree View of Their Audience
    For example, if a high number of users found out about your app via social media, you could allocate more funds to run paid campaigns on Facebook and Twitter, scaling back on other tactics that don’t quite work as well. Author: Koustubha Deshpande These are exciting times in the mobile app industry. What is a 360-degree view?
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Media, Twitter] 14 Content Marketing Tools to Help Your Business Grow
    With this tool you can pre-schedule times for your posts on LinkedIn, Twitter and Facebook. It is also helpful for streamlining your social media content production. This tool will analyze your Twitter account and help you figure out the best times to send out your tweets. Guest post by Joan Guilbert. Buffer. Yoast. MailChimp.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 4, 2016
    [Media, Twitter] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    Your competition puts a lot of its own data out in the public domain through social media. By creating quality content, whether that’s through your company’s blog or even through social media platforms, such as LinkedIn groups or Twitter, you can gather important information about prospects, customers and advocates.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Media, Twitter] Everything You Need to Know About User-Generated Content
    As it ends up, user-generated content is perceived as being more trustworthy than other types of media … and that makes it more valuable. Content from social media contests. Blog posts, pins, social media updates, Twitter chats, webinar question,s and any other imaginable format all count, too. Want more content?
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Media, Twitter] Meet Deadpool, The Best-in-Class Marketer of His Own Movie
    Why this marketing trick really worked, though, was because it was so absurdly silly, it got picked up and covered in the digital media, further expanding the impact of the seemingly limited, print and location-based marketing asset. As an introduction, Deadpool is not your average, friendly, all-American, neighborhood superhero. It was bad.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Media, Twitter] 23 Account-Based Marketing Leaders to Follow on Twitter
    Unless you’ve been avoiding all media, you know the new, hot term within marketing departments is “account-based marketing.” To stay up to date on all the hottest ABM news, follow these 23 account-based marketing leaders on Twitter who prove there’s more to marketing than being really, really ridiculously good looking. 1. https://t.co/7DLsBxzgnO.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 3, 2016
    [Media, Twitter] How to earn customer loyalty in the age of chat
    Call center technology has advanced, giving businesses the ability to integrate phone systems with digital communications channels such as Web chat and social media. They did, however, have a Twitter account. Integrate your call center, customer relationship management database, and social media with the phone system your agents use.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 3, 2016
    [Media, Twitter] What, How, and When to Measure 3 Key Areas of Your Snapchat Marketing
    But ROI is hard to measure on social media. The Content Standard’s Jonathan Crowl offers insight about this obstacle by looking at third-party tools used for platforms like Facebook and Twitter. That way, when brands like Coca-Cola nail ROI using social media, it’s easy to demonstrate. Social media ROI problem?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, FEBRUARY 2, 2016
    [Media, Twitter] Omni-Channel Marketing: Creating the Right Mix for Your Brand
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. You can also scan the highlights of this webinar on Twitter by reading the Storify below. This webinar was sponsored by Act-On.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Media, Twitter] 8 Things to Do Before Interviewing Someone for Your Team
    There are many social media platforms where you can learn more about them, starting with LinkedIn. Twitter and YouTube, yes. Even worse, it has led you to hire talent who don’t work out or who walk into a whole host of surprises because they were only given partial information. Hiring talent is scary. The following statement in.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 2, 2016
    [Media, Twitter] Use Instagram as the starting point to promote your business online
    I recently ended my stint as Content and Social Media Chair of  MIT Enterprise Forum here in DC and I got to play with the levers and strings of personally promoting online via social media and also trying to get everyone else on the Board to Tweet, Tumbl, and Facebook as well. Why use Instagram as a starting point? Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 2, 2016
    [Media, Twitter] How to get things done even when you can’t concentrate: Return on Attention
    James Hahn II is the Founder & CEO of Tribe Rocket Inc., a media company that creates “Oil and Gas Stories that Sell” He is host of the Oil and Gas Careers Podcast and Oil and Gas This Week , the #1 oil and gas podcast in the world. Learn more at triberocket.com or follow James on Twitter @JamesHahnII. Serious ADHD.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Media, Twitter] 195+ Perfectly Optimized Design Templates for Email, Social Media & More [Free Templates]
    Visual content is 40X more likely to get shared on social media than other types of content. Not to mention, infographics are Liked or shared on social media 3X more than any other type of content. So when it comes to creating a cohesive set of campaign visuals -- from Twitter graphics to blog images -- what's a marketer to do?
  • HALEY MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Media, Twitter] The Ultimate Content Marketer’s Social Sharing Checklist
    I’ve heard it dozens of times. “I get it.Our company needs to be active on social media. Note that while the majority of the location below are social media related, our team strategically chose to include 4 print pieces within your overall strategy as well. Content marketing doesn't have to end with Facebook or Twitter! Email.
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Media, Twitter] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    In this week’s episode, Robert and I discuss the recent exodus of top executives at Twitter and what it says about the social network’s likely fate. We wrap up the show with a #ThisOldMarketing example of the week from WTWH Media. walk through four possible scenarios for the future of Twitter. This week’s show.
  • LEADERSHIP  |  FRIDAY, JANUARY 29, 2016
    [Media, Twitter] Interesting Infographics: 21 Ways to Maximize Your Lead Generation
    This list infographic from from ELIV8  gives you 21 tips to maximize your lead generation, through a variety of methods ranging from collecting emails in-store to using videos on your landing page to hosting social media contests. Use Twitter Lead Cards. Let’s take a look: Create Landing Pages. Use Opt-In Content Offers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 29, 2016
    [Media, Twitter] What Lies Ahead for Social Media in 2016
    This week it's Social Media. Social media may be an integrated and essential part of most marketing strategies, but measuring the return on the investment and taking action based on social media insights still presents a challenge to many marketing teams. How Social Media Marketing Is Set to Change in 2016.
  • SALESFUSION  |  FRIDAY, JANUARY 29, 2016
    [Media, Twitter] 3 Steps to Webinar Success
    e.g. Emails, social media posts, event listings on your website and any other relevant sites. Publishing a recap blog post that highlights some of the top discussions (and including the recording as a CTA) and promoting the recording on social media and in future nurture campaigns can help give your webinar new life. Picking a Topic.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 28, 2016
    [Media, Twitter] Real Magnet Offers Complex Campaigns Withouth the Flow Charts
    It also stores social media handles for Facebook and Twitter, can send messages through those systems, and can create scores based on social media behaviors such as retweets and likes. Real Magnet , an email service provider turned marketing automation vendor with over 1,000 clients, doesn’t position itself as either.
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Media, Twitter] 3 Ways to Use Customer Behavior History to Predict the Future
    From Social Media to Website. They might enjoy their social media clicks leading to the right information on your website, but they may get a little freaked out if you strike up a Twitter conversation out of the blue. Look, no one has a crystal ball at the ready to tell you who’s going to buy what, and how much, and when.
  • WEBBIQUITY  |  THURSDAY, JANUARY 28, 2016
    [Media, Twitter] How to Make B2B Content Curation a Win-Win [Podcast]
    The B2B Marketing Zone now has more than 190 contributors, and is among the leading sources of traffic to many of its featured blogs (it’s the #5 source for this blog, as an example, over the past 30 days, trailing only direct visits and traffic from Google, Facebook and Twitter). And what exactly is web presence optimization ?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 27, 2016
    [Media, Twitter] The ROI of Influencer Marketing
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of The ROI of Influencer Marketing. You can also scan the highlights of this webinar on Twitter by reading the Storify below. This webinar featured Eric T. This webinar was sponsored by Tracx.
  • SALESFUSION  |  WEDNESDAY, JANUARY 27, 2016
    [Media, Twitter] How to Approach Multi-Channel Marketing
    You likely check your email, browse several social media platforms, send and receive text messages and visit some websites. And the broader category of social media is just one of many digital channels around today — you also have email, video, blogs and the list goes on once again. Multi-channel marketing is now a must.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Media, Twitter] 30 B2B Social Media Tips for 2016
    As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Have questions on your B2B social media strategy?
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 26, 2016
    [Media, Twitter] Avoid Shooting Yourself in the Foot with a Social Media Risk Assessment
    Far too often companies chose not to conduct a social media risk assessment in order to save a few dollars in the budget and instead opt to wait until something terrible happens and then react to it. Ethan Wall contributes a monthly column on Social Media and the Law. Twitter | Facebook | Google+ | LinkedIn | YouTube |.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 26, 2016
    [Media, Twitter] Social Media As a Profit Center
    Today, we have guest post from Jeff Guritza, a marketing professional in the power tools accessories industry, on the incorporation of social media in a company’s business plan. We’ve all heard the term “social media,” and you may have even been afraid to ask, “What the heck is that?!” And social media is people.
  • VIDYARD  |  TUESDAY, JANUARY 26, 2016
    [Media, Twitter] Vidyard Raises $35 Million to Expand Power of Video Analytics and Digital Body Language
    Vidyard (Twitter: @Vidyard ) is the industry’s leading video platform for business that helps marketing and sales teams generate more pipeline and ROI with online video content. Follow the firm on Twitter @BatteryVentures, visit our website at  www.battery.com  and find a full list of Battery’s portfolio companies  here.
  • FATHOM  |  MONDAY, JANUARY 25, 2016
    [Media, Twitter] Evaluating Marketing Agencies
    Using their clout to connect you to representatives at Google, Bing, Yahoo, Facebook, Twitter, LinkedIn and other large companies that get your advertising dollars. Content Marketing Marketing Automation / Email SEO Social Mediaagency (n.): an establishment engaged in doing business for another. Source: Merriam-Webster.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 25, 2016
    [Media, Twitter] Influencers: Paid or Earned Media?
    Consumers no longer trust the brand or media and corporations. Raymond Morin contributes a monthly column on Social Media Influence. Twitter | Facebook | Google+ | LinkedIn |. Influencers: Paid or Earned Media? Social Media InfluenceInfluencer marketing has never been more popular with businesses and organizations.
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Media, Twitter] Three Things Smart B2B Marketers Will be Doing in 2016
    As noted in the eBook: Followers (of companies on social media) rank images, videos, and case studies as the most valued content from brands on social media. Finally, buyers value images, videos, and customer reviews from brands most highly on social media. Here are three key takeaways plus some additional musings.
  • FATHOM  |  SUNDAY, JANUARY 24, 2016
    [Media, Twitter] A Quick Guide to Live Streaming on Social Media
    Livestreaming is a huge trend in the social media world. Whereas social media sites like Instagram and Vine let users record short video clips and post them online, live streaming takes a different approach, allowing users to post live video streams of what they’re doing at that very moment. Blog Feed Social MediaTraining.
  • HALEY MARKETING  |  SATURDAY, JANUARY 23, 2016
    [Media, Twitter] 4 Ways to Reach Active and Passive Job Seekers and Gather More Applications
    Share Jobs that Look Amazing on Social Media. Social media is becoming increasingly cluttered by the minute. Related Content: Sharing Jobs on Twitter Has Never Looked Better. Ask Haley SEO/Social Media Gathering More Applications Getting More Job Applications Recruiting through Email Recruiting through Social Media.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 22, 2016
    [Media, Twitter] 5 Innovative Social Media Strategies in China for 2016
    Social media is one of the most powerful tools for brands to connect with the public and target customers. Due to the increasing competition and the fact that people are getting more accustomed and less impressed with traditional social media marketing strategies, innovativeness has become crucial. Twitter | Facebook | LinkedIn |.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Media, Twitter] Why You Won't Recognize SEO in Five Years
    Over the last year Facebook, Twitter, and Snapchat have each released a collection of new features, which on their own would be mildly remarkable, but collectively signify a massive shift in the priorities of social channels. Social media has long been considered a powerful channel through which visitors find content on your website.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 22, 2016
    [Media, Twitter] Top 10 Financial Services Marketing Influencers You Should Follow in 2016
    Every year I choose approximately 20 content marketing and social media marketing influencers to follow closely. fire up the Twitter List of these marketing influencers first thing in the morning; well after I meditate and hopefully run. Content Marketing
  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Media, Twitter] When Social Media Hurts
    As a team of social media gurus, our team consistently preaches the value of social media to our clients. But are there situations when social media can hurt, rather than help? It is important to approach social media with a cohesive plan and branding standards for anyone who participates in sharing for your company.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Media, Twitter] 5 Marketing Predictions & How To Prepare For Them
    Social Media Marketing: Google is going to feel the pressure from social media advertising. According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but What this means for you: I guess it shouldn’t be surprising that social media will grow even more this year. Register here!
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 21, 2016
    [Media, Twitter] Live Content Marketing Best Practices
    This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Twitter | Facebook | LinkedIn | YouTube |. You know live content has begun to take full steam when it appears in your Facebook mobile application. Live content is not anything new. We’ve enjoyed […]. Author information. Justice Mitchell.
  • ACT-ON  |  THURSDAY, JANUARY 21, 2016
    [Media, Twitter] After the Webinar: 7 Steps to Ongoing Audience Engagement
    Make sure that your team promotes the webinar via email and social media for the next 30 to 60 days. steady cadence of social media updates on Twitter and LinkedIn will also drive additional prospects to the webinar. What happens after the live webinar is even more important than what happened before it. Measure the results.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Media, Twitter] 8 Ways to Improve Your Online Content Marketing
    Experiment with New Approaches and Alternative Media. Although in the early years of digital “traditional” online content marketing was heavily associated with the written word, today’s online content comes in all kinds of media formats. Good question. Isn’t it your lucky day. Ok, enough chatter. Let’s dig in. Snackable Content.
  • FATHOM  |  WEDNESDAY, JANUARY 20, 2016
    [Media, Twitter] How to Prepare For & Deal With a Crisis on Social Media
    Social media is unpredictable, so it is important to be prepared for anything. No organization is immune to a social media crisis; however, your organization CAN be prepared to deal with one. Here are a few tips to avoid a crisis on social media: Monitor social media feeds frequently. Research the poster. Thank you.”
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 20, 2016
    [Media, Twitter] How Does Social Listening Change the Way You Do Business (and Create ROI)?
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Media, Twitter] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Ideal length of a video: 30–45 seconds long. 3) Twitter. Using media in your tweet is a great way to engage your followers. Tweet: 140 characters max.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Media, Twitter] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Ideal length of a video: 30–45 seconds long. 3) Twitter. Using media in your tweet is a great way to engage your followers. Tweet: 140 characters max.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Media, Twitter] How to Email Really Busy People: 10 Tips for Standing Out in Their Inbox
    Peruse what they share and how they speak on Twitter, LinkedIn, Instagram, on their personal blog, and within articles they’ve written elsewhere online. If you pick up something personal, like the fact that they regularly share pictures of their dog on social media, then find a way to incorporate that into your subject line.
  • VISUALLY  |  TUESDAY, JANUARY 19, 2016
    [Media, Twitter] The Strategic Planning Checklist for Content Marketers
    Then address specific content-delivery platforms, whether newsletters, social media or infographics to develop the prescriptions you’ll use to improve each area. Follow him on Twitter at @natebirt. The next time you take that beloved crossbow outside and aim for a tree, try closing your eyes before firing. Nowhere close to the mark.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 19, 2016
    [Media, Twitter] What to Include in a Content Marketing Proposal
    Here are a few things to consider: Content Types: Publishing optimized blog posts is a nice place to start, as they can be used to drive brand awareness through promotional efforts in third party industry and social media sites, industry blogger outreach, fan-based forums and communities. Data Gathering and Discovery. Initial Program Work.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 19, 2016
    [Media, Twitter] Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump
    Dominate the Media. When it comes to politics, world issues, media, minorities, women, and even Saturday Night Live, Trump is dominating the headlines. Dominating the media doesn’t have to cost millions, but you need to be willing to take a stand on an issue and be consistent. And make no mistake about it, everyone is watching.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 19, 2016
    [Media, Twitter] 7 Steps To Creating A Stunning Visual Voice On Instagram
    As a social media keynote speaker I do a lot of public speaking on social media, and one of the most common messages that I give is that every company needs a visual voice. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 19, 2016
    [Media, Twitter] Mobile Marketing Continues to Grow in Workplace
    Here some areas you need to focus on: LinkedIn, a leading BtoB social media tool, reports that 55% of all its traffic is coming from mobile in the last part of 2015. Similar estimates for mobile use: Facebook (58%) and Twitter (90%) are forecasted by the end of 2016. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Media, Twitter] 15 Hidden Instagram Hacks & Features Everyone Should Know About
    Compare that with the 23% of adult internet users who use Twitter. One of the biggest frustrations people have with Instagram -- especially businesses -- is that it isn't a great platform for driving traffic away from the app to a website, a Twitter page, or somewhere else. Social Media Pop Culture Daily Weekly TOFUAlright.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 19, 2016
    [Media, Twitter] The Ever Changing Landscape of B2B Social Media
    When it comes to B2B and social media plans, this can be a particularly challenging concept. Below are a handful of articles that can equip you with the proper tools to chase leads and get those sales with your social media plan. percent — that’s 277 percent better than Twitter or Facebook. Social Media Works for B2B Sales, Too.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Media, Twitter] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    Below is an example of a webinar we hosted with Guy Kawasaki and Peg Fitzpatrick on how to make amazing social media posts: Videos. Below is an example of a video from MOZ and Wistia , on how to use video: Twitter Chats. Twitter chat is a virtual event where people gather to discuss a common topic. Who doesn't want that? Goals.
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Media, Twitter] 47 Superb Social Media Marketing Stats and Facts
    Social media use isn’t quite universal—but it’s getting close. The number of worldwide social media users is projected to grow from 2.1 Here are four key takeaways (among the many possible) from the compilation of social media marketing facts and statistics below: Social is important today, but even more so tomorrow.
  • HALEY MARKETING  |  MONDAY, JANUARY 18, 2016
    [Media, Twitter] How Can My Company Gain More Social Media Followers?
    A question our social media experts hear regularly from our clients is, “How can we grow our social following?” If you’re interested in learning more about these strategies, our social advisors will be happy to review your social media pages and outline the best strategy. Ready to get started with social media? Cross-promote.
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Media, Twitter] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Social Media Marketing – Whether you’re looking to increase brand awareness, augment inbound traffic, encourage loyalty or just keep up with the competition, social media marketing can improve your business. with the goal of attracting new customers, retaining current ones and increasing the value of existing customer relationships.
  • JUNTA 42  |  SATURDAY, JANUARY 16, 2016
    [Media, Twitter] This Week in Content Marketing: How Native Advertising Will Drive the Future of Owned Media
    In this week’s episode, Robert and I discuss the rumors that Twitter may expand to 10,000 characters from 140 and debate what that means to brands (not as much as you would think). think it’s a great change that Twitter should have made a long time ago. Content Marketing Examples Industry News and Trends Native Advertising PNR Twitte
  • INFLUITIVE B2B  |  FRIDAY, JANUARY 15, 2016
    [Media, Twitter] We Tried Launching A Full B2B Marketing Campaign From Start To Finish In 1 Day – Here’s What Happened
    Targeted social media outreach - We identified the individual Twitter handles of each opportunity and reached out to them directly through Twitter. Content Team: Wrote website, email and direct mailer copy; organized targeted social media campaign. What ensued was nearly 48 hours of hard work that put us all to the test.
  • LEADERSHIP  |  FRIDAY, JANUARY 15, 2016
    [Media, Twitter] Top Ways to Attract Prospects
    Your best bet in terms of social media marketing can change depending on your location in the world. For instance, Japan and Venezuela have high rates of Twitter usage, while LinkedIn is extremely popular in the Netherlands. No one wants their company to be associated with an embarrassing gaffe on social media.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 15, 2016
    [Media, Twitter] 8 Ways to Use Facebook to Get More Email Subscribers
    How can you make your social media marketing stronger and more effective? Amy Hall contributes a monthly column on Social Media and Email Marketing. Her core business, AmyHall.biz, advises and implements WordPress, Social Media, Inbound Marketing, and MailChimp Email Marketing solutions for companies. Author information.
  • FATHOM  |  THURSDAY, JANUARY 14, 2016
    [Media, Twitter] Social Media Insights In 3 Minutes Or Less: The White House On Snapchat, Pinterest Gets Personal & More
    Welcome to Social Media Insights In 3 Minutes Or Less, a short and sweet three minute (or less) read of the latest news in social media. This Week’s Social Media Insights. Recently, we launched the @POTUS account on Twitter and President Obama’s page on Facebook. Peach: A New Social Networking Messaging App.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 14, 2016
    [Media, Twitter] Why a Multichannel B2B Marketing Approach is Better Than a Single One
    Because email and social media are a source of real-time news, not getting any updates on new products could make customers think that the product isn’t launching or isn’t relevant anymore. For example, using the same clip art for a blog post, on Twitter, and on Instagram isn’t always the best strategy.
  • SALES ENGINE  |  THURSDAY, JANUARY 14, 2016
    [Media, Twitter] The best content marketing blends old, new, and what’s next
    If your content marketing arm is going to behave like a media company , you need strong writing – incorporating gripping video, smart infographics and powerful photos – all working together to grow audience and increase sales. Read everything you can for ideas – magazines, newspapers, your Twitter feed, newsletters, etc. Make a list.
  • SALESFUSION  |  THURSDAY, JANUARY 14, 2016
    [Media, Twitter] Turn Your Customers Into Marketers
    UGC in marketing has followed a somewhat parallel path to social media, which makes sense, as the majority of today’s UGC campaigns take place on social networks. For example, you might run a UGC campaign on Facebook where you ask people to submit photos or one on Twitter where you ask them to tweet using a certain hashtag.
  • HINGE MARKETING  |  THURSDAY, JANUARY 14, 2016
    [Media, Twitter] 6 Important LinkedIn Company Page Strategy Tips
    They have YouTube, Twitter, Facebook, Vine, Vimeo, and on and on for that already. Nothing is forever on social media or LinkedIn. Social media has opened the doors to, well, the ‘employees only’ section of your business. successful social media strategy builds visibility and connects with audiences. eBooks.
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Media, Twitter] What Is Social Media? We Explain Using Broccoli & More [Infographic]
    What Is Social Media & Social Media Marketing? By definition, social media is forms of electronic communication (as web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (Merriam-Webster, 2015). billion by 2018.
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