• CONTENTLY  |  FRIDAY, DECEMBER 9, 2016
    [Media, Twitter] ‘The Necessity of Credibility,’ and 6 Other Stories You Should Read
    When content-agnostic distribution networks promise massive profits to those otherwise “left out” of the global economy, how can we ensure that digital media companies are taking responsibility for their transactions? Selected by Jordan Teicher, senior editor. Selected by Kristen Poli, content strategy associate.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Media, Twitter] B2B Marketing Trends for 2016
    Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. B2B Marketing.
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Media, Twitter] Interesting Infographics: Create a Killer Social Media Strategy
    Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Why the intense focus on social media marketing these days? When your customers are on social media looking to learn more about you, it’s important that you’re there to make a good impression.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 9, 2016
    [Media, Twitter] Am I connecting with my customers enough? 10 tips for customer outreach
    Correspondence as well as website and social media content should all match the personality and “voice” of your company. Jump into social media. It’s nearly impossible to talk about customer outreach without talking about social media. Social media makes us more accessible to our audience. How’s your customer outreach?
  • CONTENTLY  |  THURSDAY, DECEMBER 8, 2016
    [Media, Twitter] Who Will Win the War for TV Ad Dollars?
    There are a few characteristics that differentiate the internet from media platforms that came before it. It’s what Thompson calls “the demotion of sports from mass media centerpiece to just another bit of content available on an aggregator.” The cycle keeps repeating itself. A big TV event gets broadcast. block].
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Media, Twitter] 10 Trends That Defined Digital Marketing in 2016
    Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. The hashtag and timeliness earned them nearly 2000 retweets and some serious social media attention.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 8, 2016
    [Media, Twitter] How Millennials in the Workplace Are Revolutionizing Marketing
    After all, Millennials are tethered to their internet-powered devices and social media networks, and it makes sense that they would readily embrace digital marketing vehicles when creating their own budgets. In other words, Millennials are three times more likely than boomers to spend more than half of their media budget on digital.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Media, Twitter] 28 of the Best Chrome Extensions for SEO, Productivity & More
    Perhaps you get absorbed in updates on social media, or maybe you click through Wikipedia trying to determine what exactly Gina Rodriguez’s first TV role was (it was on Law & Order ). We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 7, 2016
    [Media, Twitter] Are LinkedIn Groups experiencing a crisis?
    Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats. What happened to LinkedIn groups? LinkedIn groups began as forums centered around communities asking and answering insightful questions to learn from each other. are worthless.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 7, 2016
    [Media, Twitter] The Dark Power of Medium
    Its dominance calls to us — but we’ve been warned by our elders that owned media is the only true road to power. Owned media, that is content within your own control such as a blog or your own newsletter, is undoubtedly a safer route to travel. For a few good articles on getting started, check out: Social Media Examiner.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [Media, Twitter] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    Connect with our panelists on Twitter at  @ChrisAbraham , @CreativeComms , and @Stevology. technologies, including content syndication, online collaboration, blogging, and consumer generated media. Steve is a Forbes top 50 social media influencer. Episode 64 of the #FIR podcast is up. Is it time to stop measuring engagement ?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 6, 2016
    [Media, Twitter] 37 Big Data Case Studies with Big Results
    Evolv crunches more than 500 million data points on gas prices, unemployment rates, and social media usage to help clients like Xerox—who has cut attrition by 20 percent—predict, for example, when an employee is most likely to leave his job. Follow Rob on Twitter: @RobPetersen. By Rob Petersen, {grow} Community Member. Who’s using it?
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Media, Twitter] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    The Pew Research Center Demographics of Social Media Users does an excellent job of profiling the users of five major social media platforms -- Facebook, Pinterest, Instagram, LinkedIn, and Twitter. There’s something kind of cool happening in the world of marketing. Actually, there’s always something cool going on here. Right?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Media, Twitter] The 24 Best Visual Content Creation Tools
    Design tool for custom images, presentations, and social media graphics. Kathryn Aragon Media, Marketing Insider Group Startup), Moz, Quick Sprout, RazorSocial, SmartBug Media, SnapApp, StoreYa Blog. 2)   Creately. Sample review:  “Design engaging images for your social media posts for free. Kathryn Aragon Media.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Media, Twitter] A Brief History of Social Advertising [Infographic]
    Over the past two years, social media advertising budgets have doubled worldwide , from $16 billion U.S. Twitter, Instagram, LinkedIn, Pinterest, and Snapchat are all vying for their piece of the social ads pie, and advertisers today have more options than ever before to promote their brands on social. in 2014 to $31 billion in 2016.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Media, Twitter] 25 Content Marketing Stats to Guide Your 2017 Strategy
    Orbit Media Studios. By strategically distributing these on social media and repackaging old materials into new ones (transforming an old blog post into an infographic, for example), they can capitalize on reusing information in more than one format. Social Media Examiner. Social Media Examiner. Campaign Monitor. Curata.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Media, Twitter] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    We use social media and SEO for organic search. But the winning formula in 2017 will be to push readers to amazing pieces of content through paid distribution platforms like Facebook, Twitter, Outbrain, YouTube, and LinkedIn. My buzzword of the year is “scale.” But it’s a damn good one. Kate, New York. Month 1.
  • CONTENT STANDARD  |  SATURDAY, DECEMBER 3, 2016
    [Media, Twitter] Did Fake News Reveal a Winning SEO Strategy and Content Marketing Formula?
    2016 has been a crazy year for social media. near three-fourths of users are getting their social media fixes via mobile , Twitter is making moves to sell, and Snapchat has unleashed bots that want to use your eyes to create content. Your brand—and the social media community as a whole—is counting on you. Marketing SEO
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 2, 2016
    [Media, Twitter] Why Your Brand Storytelling Strategy Should Take a Stand
    But those media microphones are being shoved into your face. Maloney endured a powerful backlash against his company via Twitter and even the stock market. Picture this: you’re a successful chief marketing officer overseeing the brand storytelling process at the headquarters of a multinational textile manufacturing company.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Media, Twitter] How to Build a Memorable Personal Brand on Twitter
    We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Twitter pros have found ways to use the platform to score business and media deals -- they've even built relationships through developing successful Twitter personal brands.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Media, Twitter] 31 Influencers to Follow in 2017: A Social Countdown
    Join us for the #marketocountdown on our social channels ( Twitter and Instagram ) and see a new influencer revealed each day as we count down to New Year’s. Social Media Marketing b2b ConsumerStaying on top of trends and understanding emerging techniques is what keeps being a marketer interesting. Or someone we missed?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Media, Twitter] 5 Types of SEO Audits for B2B Organizations
    The Social Media Visibility Audit. While social media may provide more of an indirect benefit to SEO performance, a lack of social media visibility might mean the B2B organization isn’t effectively connecting with their online audience; at least those that help share and distribute content through social channels.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 1, 2016
    [Media, Twitter] Will Shoppable Tags Be the Next Instagram Marketing Hit?
    It’s a dilemma the social media networks have yet to solve: how to transform users on Pinterest, Instagram, Twitter, and other platforms into shoppers. Users are no strangers to following brands or influencers on the social media platform. Marketing Social MediaWhy Instagram Shoppable Tags Will Succeed. 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Media, Twitter] Case Study: Using influencers to quickly build an audience for your content
    In the spirit of creating amazing value, I offered my consulting services to him for free, with no expectation of getting anything in return. “I was providing so much great value to him that he started talking about me on his social media accounts. My social media audience exploded all at once. By Mark Schaefer. He had mouths to feed.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Media, Twitter] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    This may take time, but I promise, becoming comfortable with how to use Snapchat is much more important than launching an account and instantly promoting it on other social media platforms. 00pm: Take the downloaded Snap Story and share it on Facebook and Twitter through your company profiles. That much is certain. Booth displays?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Media, Twitter] Three drastic marketing changes ahead for 2017
    Every social media network and blog was a means to drive traffic to your self-hosted site, where the real conversion of clients happened. Facebook, Twitter, Instagram, Snapchat and the likes have moved away from being pure social networks and morphed into content producing behemoths with massive built-in audiences. Goodbye website.
  • BLUE FOCUS MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Media, Twitter] What Makes a Good Social Employee?
    Do you just tell them to cut loose on Twitter and see what happens? Employee Branding Lynda.com Social Business Social Media Marketing The Social Employee Workshops & TrainingBuilding a Culture of Social Employee Advocates After building an initial crop of first-wave social employee advocates, now what? Maybe not just yet.
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Media, Twitter] Study: Video Marketing Most Effective When Measured with Advanced Analytics
    Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Media Contact: Brad Hem. Organizations embracing video as part of account-based marketing and personalization strategies. Video expanding beyond marketing departments. Video, Personalization and ABM.
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Media, Twitter] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    Founded in 2013, Toltec’s platform merges art and science and applies it to marketing automation, digital event marketing, social media marketing, design and development, software integration, and multi-media production. While we were all developing for Twitter, Snapchat was creeping up behind us. Here’s what he had to say.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Media, Twitter] Better Social Selling, an Interview with Jill Rowley
    Twitter is much more conversational. think the group should take a much more prescriptive and programmatic approach to deciding how they’re going to, and what they’re going to train their salespeople on, and tying it to the overall governance of social media policies, et cetera. My Twitter handle is @Jill_Rowley.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 29, 2016
    [Media, Twitter] An insider’s view of the American election and its meaning for marketers
    The role of “social desirability bias” and how it shows up on social media. Was the election won on Twitter? Podcasts Social media and politics The Marketing Companion marketing companion podcasts social media and politicsBy Mark Schaefer. What does it all mean? The impact of fake news. Right?
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Media, Twitter] How to Validate Your Blog Post Topics: A 3-Step Process
    Twitter Polls : Ask your followers to vote for topics they’re most interested in reading more about using Twitter Polls. Twitter Chats : Figure out which Twitter Chat most closely aligns with the topics you’re writing about, click on the hashtag, and see what types of questions people are asking about. The result?
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Media, Twitter] How to Become a Marketing Guru, in 8 Steps
    Make your Twitter profile picture a grainy image of you speaking in front of a crowd with one of those thin headset mics that people at TED Talks wear. Keep it simple on social media. Everyone on social media wants to seem smart. Get a goofy hairstyle. When it comes to style, gurus are basically soccer stars. ”).
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Media, Twitter] How to hire your next marketing leader
    He or she needs a strong framework around lead generation programs and clear understanding of topics such as social media, buyer personas, lead nurturing, lead scoring, handoff to sales, marketing metrics and more. Follow Jeff on Twitter at @fearlesscomp. Are you looking for results from your next marketing leader? Why not? Tweet.
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Media, Twitter] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Media Life Magazine  has been around since 1999. The online edition of the venerable magazine is a great place to stay current on advertising trends in digital media. This organization delivers timely information and insights through their website, email newsletters, eBooks, social media, virtual events, and webcasts. AdWeek.
  • ACT-ON  |  THURSDAY, NOVEMBER 24, 2016
    [Media, Twitter] Menu-Planning Your Marketing Mix
    Consider how big is your target audience, where they are from (domestic or international), what types of media they consume. In this category of ingredients are Facebook, Twitter, LinkedIn, Snapchat, Instagram, and so many more new ingredients blooming as we speak. And eating. Thanksgiving is about lots and lots of eating. Ingredients.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Media, Twitter] How to reach your customers at work or at home
    With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. Expand your universe of display and social media advertising targets. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 23, 2016
    [Media, Twitter] Adapting To The NEW Consumer With Better Analytics
    In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics  but was surprised when digital friend Hessie Jones ,  Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. Social media has changed marketing forever. By Brooke B. Now it is. Analysis is real-time.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Media, Twitter] Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know
    Below, we'll dive into each of the new features in detail, covering everything you need to know about what to expect, how to get started, and what this means for social media managers and marketers. According to that same Recode article, Instagram has no plans to pay media companies or celebrities to hop on a broadcast.
  • CONNECTING ELEMENT  |  TUESDAY, NOVEMBER 22, 2016
    [Media, Twitter] How to nail customer service on social media
    The post How to nail customer service on social media appeared first on Connecting Element. Blog customer feedback customer reviews customer service Facebook reputation management social listening social media Social media monitoring social-media strategy Twitter
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Media, Twitter] 7 Promotion Tactics to Get Your Content Seen
    It costs nearly nothing to re-share your content on social media , and yet most marketers still aren’t doing this. Most of the other social media sharing tools, like Buffer and Hootsuite, let you reshare as well, but they’re not quite as hands off as those first two. Suddenly there’s no trouble filling up your social media feeds.). 2.
  • CHIEFMARTECH  |  MONDAY, NOVEMBER 21, 2016
    [Media, Twitter] A quick tour of measurement for video campaigns
    You not only have brands publishing videos on traditional platforms like YouTube but now they are posting videos natively on Facebook, Instagram, Snapchat, Twitter, and others. Twitter – video_total_views, which are views “at least 50% in-view for 2 seconds. This is the most in line with the MRC (Media Rating Council) standard.
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [Media, Twitter] DIY Account-Based Plays in Three Easy Steps
    An alert to our social media writer to engage the prospect on Twitter. We’ve reached peak ABM hype. You’ve seen countless variations of the same presentation about how to get started with ABM, how to sell ABM internally, the ideal ABM tech stack, and on and on. My example of an ABM campaign will be based out of Marketo. Surveys.
  • HALEY MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Media, Twitter] Creating Goals for Your Social Strategy
    There are many reasons for a company to have a strong presence on social media. So, why does your company need a social media strategy? Having a strategic social media strategy is a great way to create a strong online presence. However, doing it because “everyone else is” has never been a good reason to make any decision.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Media, Twitter] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    Google has partnered with several different publishers and platforms to start using AMP on its content -- Twitter, Vox, BuzzFeed, and the Washington Post, to name a few. Did you know that, on average, smartphone users touch their phones 2,617 times each day? In other words, we're leaning on our mobile devices more than ever before. Only a 19.5%
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Media, Twitter] ‘Your Life Will Be a Video Game,’ and 3 Other Stories You Should Read
    Motherboard: White Supremacists Are Still Using Twitter Ads to Spread Their Message. In the aftermath of Donald Trump’s victory, Facebook and Twitter have faced intense scrutiny for their policing—or lack thereof—of fake news. ” The Ringer: How the Social Media “Echo Chamber” Morphed the Election.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Media, Twitter] Women Are Angry About the Election. Here’s How They’re Taking Action Online
    From bra burnings at the Miss America pageant to Equal Rights Amendment marches to Riot Grrrl manifestos, women have banded together (sometimes with the help of men) to demand society, the media, and the government respond to gender discrimination. In New York, the social media strategy was almost too successful. Organizing. Marching.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 17, 2016
    [Media, Twitter] Holiday Marketing Without the Heavy Markup: 11 tips for seasonal marketing on a budget
    Use social media. You already have social media pages, right? (If not, it’s time to start.) It doesn’t cost your business much besides a small time investment to keep them active and updated. Or run a countdown to a special event, using Facebook and Twitter to steadily beat the drum and whip up online excitement. 3.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Media, Twitter] How the U.S. Presidential Election Influenced Changes at Facebook
    62 percent of Americans get their news from social media, especially millennials, and 44 percent report getting their news from Facebook. These findings bring up questions surrounding the ethics of the social media giant. Thankfully, there are ways to step up your social media game and Haley Marketing can help.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Media, Twitter] How the U.S. Presidential Election Lead to Changes at Facebook
    62 percent of Americans get their news from social media, especially millennials, and 44 percent report getting their news from Facebook. These findings bring up questions surrounding the ethics of the social media giant. Thankfully, there are ways to step up your social media game and Haley Marketing can help.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 16, 2016
    [Media, Twitter] Understand Customers and Their Lifecycle with Marketing Automation
    And with social media joining media channels in one big conversation, you’d better get to know each and every one of your individual customers. Perhaps your customer uses Twitter daily, but rarely uses Facebook. This can actually provide a fresh perspective on a well-established campaign tool: email. 1. Do you know why?
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Media, Twitter] How Long Does it Take to Get Results from Content Marketing?
    This is why both social media and paid advertising are essential. Other popular channels are Twitter, Facebook and YouTube. As Chad Pollitt points out, marketers using traditional television media spend five times as much on content distribution as they do on creation. “ Marketing is impatient. Content marketing is like cooking.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [Media, Twitter] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    Video was followed by social media posts, news articles and research content. Social Media Is Critical for Content Promotion. More than a quarter of respondents (27 percent) identified social media as an “indispensable” channel for content distribution in 2016, matching websites (26 percent) and email (28 percent).
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Media, Twitter] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    Curate Social Proof with Twitter & Instagram. It’s why almost 40% of Twitter users say they’ve made a purchase because of a tweet from an influencer. Use social media – but do it cleverly. Check out how some unconventional brands use Twitter here.). I was ready to buy. My finger hovered over the “Add to Cart” button.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Media, Twitter] 14 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products
    Outfitted with bolts and shipped to media outlets in a custom crate, the press release also came with a free crowbar (because why not?). The campaign was a massive success for the Art Institute, leading to the museum's largest daily exhibition attendance in 15 years , and earning them national media attention. AgencySpy ). 12) Paqui.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 15, 2016
    [Media, Twitter] 115 Facts You Never Knew About Social Media [Infographic]
    It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Twitter comes in at a close third, with Tumblr and Instagram rounding out the top five. It is.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 14, 2016
    [Media, Twitter] Would Your Brand’s Twitter Marketing Strategy Deliver Toilet Paper?
    Brands that ignore Twitter marketing for customer service are missing out on a chance to save their brands’ behinds—and sometimes, quite literally, those of their customers. Instead of waiting in line at the airport to speak to a customer service agent, I might earn better, faster, and even more compassionate results via Twitter.
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 14, 2016
    [Media, Twitter] This is the week that was in B2B: IBM Outthinks & Slideshare plays a shocker
    In their latest social snapshot – seemingly designed to irk the B2Bers out there, they set out to test the knowledge and usage of social media by different sides of the industry. If there was a social media Mastermind contest B2C would win it too - because they know what a Pinterest Rich Pin is. Superior knowledge ’ of the week….
  • CEROS  |  MONDAY, NOVEMBER 14, 2016
    [Media, Twitter] Digital Craft Weekly 46.16
    For the launch of their latest scent Bad , Diesel curated a collection of rules for living well in 2016 ranging from how to be on your best behavior on social media to being a standup citizen on the subway. Happy reading! Digital Craft Weekly is a weekly resource for interactive design and storytelling inspiration. Bad Guide by Diesel.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Media, Twitter] Winners of 2016 Video Marketing Awards Announced at Viewtopia
    Its videos have been featured on Huffington Post, Buzzfeed, Reddit and other media sites. SolarWinds continues to invest in video as a primary content medium for marketing and communications, brand and social media to build and engage its B2B buyer’s audience. Media Contact: Brad Hem. Winner: Lenovo with agency partner Traction.
  • CONTENTLY  |  FRIDAY, NOVEMBER 11, 2016
    [Media, Twitter] How Brands Can Build Online Communities That Aren’t Lame
    But if you show them a specific way to use the platform—such as responding to customer service complaints on Twitter, or engaging with the community on Nextdoor—you’ll reduce the chance of brand abuse. “We just really need to build a community around _.” Find your hero. Nextdoor wants to empower the people who use the site.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Media, Twitter] Top B2B and Consumer Content Marketing Minds & Advice
    Ahava Leibtag is a speaker, writer, content marketing strategist and President of Aha Media Group. Jason Miller is the Global Content Marketing Leader at LinkedIn and author of a best-selling book on social media and content marketing,  Welcome to the Funnel. (He’s also a Marketo alum and rock ‘n’ roll photographer on the side.)
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Media, Twitter] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. More importantly, as detailed in my presentation for Supply Chain Management teams this past October, social media is an increasingly important tool for defining marketing ROI. source ).
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Media, Twitter] Taking a Goals-Based Approach to Social Media
    Social media is just like any other marketing channel. And like any other channel (email, search, media), you need goals. Here are the four most common goals people use to build a social media strategy and suggestions on how to measure the effectiveness.  . The real question becomes, “What are you trying to build?”. Reputation.
  • CONTENTLY  |  THURSDAY, NOVEMBER 10, 2016
    [Media, Twitter] How Content Made Peloton the Fastest-Growing Company in New York
    Batali is all over social media. ” Social media is the marketing channel of choice for showcasing Peloton instructors. On Twitter, the company promotes its seasonal scenic rides, encouraging users to “cycle through New England fall colors” and “climb the Canadian mountains.” According to Inc.
  • SNAPAPP  |  THURSDAY, NOVEMBER 10, 2016
    [Media, Twitter] 9 Top Holiday Marketing Campaigns (For Every Season)
    Marketers are so busy trying to find the right images to post on social media, or putting a holiday spin on that long-ago-planned blog post, they forget the most important part: creating content that genuinely helps the audience in some way. Bank of America: Holiday-centric on Social Media. Why is that? HubSpot: Holiday Stock Photos.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Media, Twitter] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    Social media is an amplifier. For social media marketing on all the major networks, Buffer is a great place to start. It connects your business' Twitter, Facebook, LinkedIn, Instagram, and Google+ accounts in a single platform and lets you share text, links, photos, and videos, either immediately or to schedule for later.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Media, Twitter] 10 Nonprofit Twitter Accounts Doing it Right
    Twitter remains a keystone of any social media strategy. Nonprofits Who Rock at Twitter. 1) The Stroke Association. The first thing you'll notice on the Stroke Association's Twitter page is that it's making great use of its hero image space. This group isn't letting a bit of Twitter real estate go to waste. With 1.51
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Media, Twitter] 63 Stats & Tips to Help You Become a Better Twitter User [Infographic]
    Although Twitter's growth rate has slowed down over the past year, it's still one of the most popular and powerful -- social media networks around. With reach like that, businesses around the world are smart to continue using and innovating on Twitter -- and adapting to the way people use it. How are businesses using Twitter?
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Media, Twitter] How to Reach More People on Facebook without Spending Any Money
    Stay Ahead of Social Media Trends with Social Pro by Haley Marketing Group. With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. Great Content. Terrible Reach. YIKES! The Takeaway.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Media, Twitter] Top Marketing Blogs You Should Be Reading
    For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Content is everywhere these days.
  • KAPOST  |  WEDNESDAY, NOVEMBER 9, 2016
    [Media, Twitter] 4 Ways to Reach Your Target Audience Using Social
    Social media is not a one-size-fits-all marketing strategy , and it requires constant vigilance to maintain. We may write (and think and speak) in 140 characters or less, but ask any social media manager and they will tell you executing a good strategy goes beyond penning a few witty tweets. Are they highly engaged on Twitter?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 9, 2016
    [Media, Twitter] We have a new government. IssueVoter can help you make sure they’re doing their jobs.
    And you can also encourage your friends to take a stand as well via social media–though IssueVoter avoids friend feuds by anonymizing your stance. Kiki is also the author of Tech Doodles , and can be reached easily through  Twitter. By Kiki Schirr, {grow} Contributing Columnist. I’m not exactly Ms. Political. thought.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Media, Twitter] 5 Do’s and Don’ts of Employee Advocacy
    Questions you should consider include: What is our policy on social media in the workplace? Social Media Marketing b2b ConsumerAuthor: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Who do we include?
  • CONTENTLY  |  TUESDAY, NOVEMBER 8, 2016
    [Media, Twitter] Why WordPress Isn’t Scared of Facebook, Snapchat, or the Future of Publishing
    I reached out to five tech companies for this story: Facebook, Twitter, Snapchat, Medium, and WordPress. At this point, Facebook, Twitter, and Snapchat are practically publishing platforms, even if they may not define themselves that way. Snapchat and Twitter ignored my interview request entirely. Frustrating.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 8, 2016
    [Media, Twitter] Today’s online influencers are wicked tough
    In 2016, they’re ready with a media kit, a menu of prices and services, and a PayPal -ready email address! Not only that, but old bloggers and social media influencers are retiring every day only to be replaced by fresh-faced blogging neophytes — and it’s up to you to raise ’em up! Landmine? Solid ground?
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Media, Twitter] Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
    Both highlights signal the culmination of a trend that has been simmering for a while now: Mobile devices have taken over media consumption. As mobile spend has grown, so, too, has social media revenue. This rapid increase in spending can be tied to social media. Here’s how. 1. Mobile ad spend is booming. ” 4.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Media, Twitter] Alexis Ohanian Reveals How Brands and Publishers Can Thrive on Reddit
    It seems like there’s a huge financial gap developing between feed-based platforms (Facebook, Instagram) and communities built on one-to-one interaction (Reddit, Twitter). That’s where I think the future of the media industry is headed, those niche dimensions of news that are vital to a functioning democracy.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2016
    [Media, Twitter] 19 Brands with a Cult Following (And What You Can Learn From Them)
    In September 2014, Southwest unveiled a branding refresh that earned positive media attention and made marketers swoon. Instead, LaCroix has executed some impressive social media campaigns, specifically with Instagram. Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads.
  • JUNTA 42  |  SATURDAY, NOVEMBER 5, 2016
    [Media, Twitter] This Week in Content Marketing: Social Media Platforms Take More Victims
    This week, Robert and I discuss Twitter’s decision to kill Vine and offer our thoughts on why brands and content creators should have seen this coming. Marketers should not leave themselves vulnerable to the whims of 3rd party media platforms says @joepulizzi. This week’s show. Today’s episode sponsor. Click To Tweet.
  • LEAD LIAISON  |  FRIDAY, NOVEMBER 4, 2016
    [Media, Twitter] Lead Liaison Debuts Integrations Marketplace
    In today’s world, social media is an important piece of marketing and sales. Lead Liaison offers the ability to post to platforms like Twitter, Facebook, and LinkedIn with the push of one button. One of the most vital parts of a marketing automation partner is their level of integration with other key platforms in the marketplace.
  • CONTENTLY  |  THURSDAY, NOVEMBER 3, 2016
    [Media, Twitter] How Content Marketing Helped Make Google the Most Attractive Employer in the World
    On social media, willing employees make a lot of user-generated content. The employer brand Twitter handle @lifeatgoogle might be corporately managed, but it mostly just retweets employees who post a vast amount about their life at Google. In the U.S., But why? Their parents, meanwhile, may have favored stability and high salaries.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2016
    [Media, Twitter] Why Cross Channel Marketing Needs To Be Visual
    According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” ” In fact, “rich media, like videos and images are unparalleled in their ability to drive customer attention and create emotional connections.” Would you be able to do it? Bloodline To Emotional Engagement.
  • HUBSPOT  |  THURSDAY, NOVEMBER 3, 2016
    [Media, Twitter] 10 of the Best Podcasts About Business and Management
    10 of the Best Podcasts About Business and Management. 1) For social media and the entrepreneurial grind: Gary Vaynerchuk. Vaynerchuk delves into a variety of topics such as business management, entrepreneurship, millennialism, social media, ethics, leadership, and self-starting. Source: Nathalie Lussier Media. It makes sense.
  • ACT-ON  |  THURSDAY, NOVEMBER 3, 2016
    [Media, Twitter] How to Create Social Media and Content Marketing Synergy
    Do you have social media and content marketing synergy? Marketers understand that in today’s digital environment, social media is a must-have for reaching customers. In fact, roughly one in every five minutes (about 19%) of all media time is spent on social sites and apps. He’s thinking about Twitter cards and memes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 2, 2016
    [Media, Twitter] 5 Marketing Lessons I learned from the dystopian “Black Mirror”
    Hence, it’s just like our social media world:). This chip acts as both a hard drive for your memory and as a social media device where everything you see with your cybernetic contacts gets recorded. This reminded me of a time when I became obsessed with Twitter debates a few years ago. Influencers and followers VS. You.
  • OPENTOPIC  |  TUESDAY, NOVEMBER 1, 2016
    [Media, Twitter] October 2016’s Best Inbound Marketing Ideas
    In the world of social media, Twitter made the unexpected decision to shutter Vine just years after purchasing the six second video platform for thirty million dollars. With Halloween night upon us, hopefully the only scares you got this month came from the trick-or-treaters and not the tail-end of Google’s penguin rollout.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 1, 2016
    [Media, Twitter] Make the Most Out of Social Coupons for Small Business Saturday
    As we discussed in our recent blog post, social coupons are great for these reasons : They help you track which social media platforms drive the most traffic to your business. Make sure to affix them to your social coupons so your posts are searchable in Facebook, Twitter, and your other social networks. billion. They create urgency.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 1, 2016
    [Media, Twitter] Kimberly-Clark uses a social media quiz to woo young talent
    As part of this campaign, my agency, Gerris Corp , is helping Kimberly-Clark get the word out using an extensive and aggressive earned-media micro-influencer marketing campaign in close formation with Kimberly-Clark’s People Strategy department and their AOR,  Relish Marketing. Are you an original thinker? ” What did you get?
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Media, Twitter] How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands
    It’s been a year since Twitter polls became an option for users to engage, entertain, and survey their social media audience. And just recently we’ve found ourselves asking, “Are there any brands out there that are really using Twitter Polls well? ”. Thanks to the introduction of Twitter polls, all that's changed.
  • SNAPAPP  |  TUESDAY, NOVEMBER 1, 2016
    [Media, Twitter] How to Earn Audience Attention With Paid Media: Channel Options & Best Practices
    Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. In this post, we’ll cover a some introductory elements of paid media, plus getting into the weeds for more experienced users in terms of resources to use and best practices. Twitter. Reddit Ads.
  • ACT-ON  |  TUESDAY, NOVEMBER 1, 2016
    [Media, Twitter] 20 Twitter Tricks for B2Bers Who Want to Up Their Game
    Want proof of how fast social media evolves? Here: Twitter is old school. Compared to rapid-growth social media networks like Snapchat, Twitter is in kinda shaky territory. But at the same time… Twitter’s influence is potent. Twitter is pretty key for B2B content marketers, too. Add line breaks. link].
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 1, 2016
    [Media, Twitter] 6 Steps to Creating a Successful Instagram Marketing Strategy
    Before launching any social media marketing campaign, it’s essential to first establish the goals you are trying to achieve. Establishing your objectives at the outset will enable you to gauge your campaign’s success and see whether you are receiving your social media’s return on investment. Connect with Jill via Twitter @jillphlps.
  • FATHOM  |  MONDAY, OCTOBER 31, 2016
    [Media, Twitter] Preparing for Digital Transformation: A 7 Step Plan
    With the accessibility of data and analytics, measuring content and optimizing accordingly can be as simple as checking Twitter’s built-in analytics platform and spending more time Tweeting about subjects that your audience loves. Businesses are no longer creating ‘just’ products. At least, the ones prepared for digital transformation aren’t.
  • CONTENTLY  |  MONDAY, OCTOBER 31, 2016
    [Media, Twitter] Platform Push: How Big Changes From Facebook, Snapchat, and Pinterest Will Affect Marketers
    Previously, publishers would post content on a website and then push out a link to distribution platforms like Facebook or Twitter. The same switch has also happened in digital video, thanks to Facebook’s native video player (Instagram and Twitter recently allowed users to host videos natively in the platform as well).
  • VIDYARD  |  MONDAY, OCTOBER 31, 2016
    [Media, Twitter] Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm
    Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Media Contact: Brad Hem. Report finds “more firms see video as a way to address their top challenges of using engaging content to connect with customers and prospects”. About Vidyard. Press Releases
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2016
    [Media, Twitter] The Ultimate Guide to Creating Shareable Infographics Using PowerPoint or Keynote
    Just type in a topic or copy/paste a specific link to pull up content that is sorted by number of social media shares. Schedule multiple social media posts. Want to learn how to plan, publish, and promote viral infographics? You’re in the right place. Great. Believe it or not, you’ve got the skills to make an infographic. Introduction.
  • CONTENTLY  |  FRIDAY, OCTOBER 28, 2016
    [Media, Twitter] Pocket’s Next Frontier, and 4 Other Stories You Should Read
    Selected by Kieran Dahl, social media editor. The Drum: ‘You were on top of the world and now it’s over’: Vine star Jason Nash weighs in on the final days of Twitter’s video platform. Here’s what you missed while you were trying to put together a last-second David S. That’s partially a compliment.
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