• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Media, Twitter] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Media, Twitter] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. media grows into its awkward teenage years, the next step is for brands and businesses to understand not only. media platform. media efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Media, Twitter] LeadTail Social Insights Report: How Top Marketers at Mid‐Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Media, Twitter] The Importance of Marketing Specialization
    Ogden  of Find New Customers  who’s known as The Fearless Competitor (follow @fearlesscomp  on Twitter) has over 2,800 LinkedIn followers now mostly thanks to the former TV show Marketing Made Simple TV, which is no longer being done. 'Jeffrey L. Check out my LinkedIn profile on the top right, which is a blogging best practice.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 27, 2015
    [Media, Twitter] Interesting Infographics: What the #### are those social media hashtags all about?
    'Engagement is the name of the game on social media. That’s the story behind hashtags, those little # signs you see all over Twitter, Instagram, and more recently Facebook. Take Twitter , for example. The post Interesting Infographics: What the #### are those social media hashtags all about? That’s a huge boost.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [Media, Twitter] How to Extend the Life of Your Content
    reveal: 3 ways to determine relevant topics for content The different formats to repurpose content into in order to reach prospective clients in every stage of the sales funnel Why you need to share content via social media, particularly LinkedIn Have questions about how to extend the life of your content? On Twitter+ or LinkedIn?
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [Media, Twitter] The Word Of The Year Is a #Hashtag
    We recently did a three-part series on hashtags that will take you from the basics to the sophisticated: Start here: How to Know Which Hashtags to Use in Your Social Media Posts. Then drill down into Twitter hashtag sophistications: How to Use Hashtags on Twitter With #Confidence. Widely or prominently used in (the last year).
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 26, 2015
    [Media, Twitter] How to Integrate Video into Your Facebook Marketing
    'Social-media analytics company Socialbakers recently conducted a study concluding that photos perform most poorly among any other update on Facebook. Debbie Miller contributes a monthly column on Social Media for the. where she provides clients with writing, editing, and social media. Social Media for Hospitality events.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Media, Twitter] Can the Onion Theory bring social media lurkers into the light?
    Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? Mark Schaefer and I have been on a seemingly endless quest to understand dark social media, gray social media , and the people who may love your company but stay in the shadows. 'By Brooke Ballard, {grow} Contributing Columnist.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media, Twitter] Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?
    'We all know that LinkedIn is the default social networking for business-to-business (B2B) social media marketing, but many forget that LinkedIn is also the social network that could also be where the most educated and affluent consumers are. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. LinkedI
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media, Twitter] How Your AEC Firm’s Brand Affects Recruiting Top Talent
    Your firm’s website and social media accounts are important elements in establishing your online brand and making your firm more attractive to the incoming class of top employees. job candidate may become aware of your firm via an Instagram recruitment campaign or via some of your other social media channels. E/C Strategy
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media, Twitter] Introducing The VerticalResponse Integrations Marketplace
    Justuno’s widget also enables you to grow your social following by offering visitors a coupon in exchange for a Facebook like, Twitter follow, Google+1, among other available options. Multiple tools often means multiple domains, usernames, and passwords to track all your social media, sales, and support activity. The best part?
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media, Twitter] 3 Reasons To Use The Psychology of Fellowship for Social Media
    Many times […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. Social Media Psychology 'We are naturally drawn to people. This is a good thing for your social marketing.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media, Twitter] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    You''ll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). Social Media Daily 'When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media, Twitter] Does Marketing Get No Respect?
    Social media came along around 12 years ago to allow us to connect with people who had similar interests. Consumers didn’t need to rely on media companies for the news or brands for product information. They get big budgets to hire expensive agencies who make massive media buys. Marketing has a marketing problem. Or no.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media, Twitter] Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
    Twitter and Google had inked a deal that gave the search giant access to the social network''s data stream. But that agreement expired, and in the middle of 2011, Google lost access to Twitter''s data stream. Recently, Google and Twitter announced that they are working together again to index tweets as soon as they are posted.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 25, 2015
    [Media, Twitter] Ready, Set, Tweet! Twitter Basics for B2B Marketers
    'Are you spending time on Twitter? Because if you’re not, you’re not alone – according to Rocket Post , only about half of the people who log in to Twitter once a month actually take the time to tweet. For years, I was a Twitter lurker, and it took me a long time to get comfortable diving in. Basic Twitter Vocabulary.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 24, 2015
    [Media, Twitter] 5 Tricks for Quick Content Marketing
    Length Training on Twitter: Can you make your point within a 140 character limit? It’s pretty simple, but regularly using Twitter forces you to fit your messages into this minimal space. In an instant, content can connect, or it can wither off into obscurity if it’s too wordy or complex. Add your insights in the comments below!
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [Media, Twitter] Tech Review: HipChat vs. Skype
    'You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. Integrates with 62 other software’s including ZenDesk, WordPress, Mailchimp, Twitter and more. We thought so too, being a digital agency and all. You can use it in any browser too – bonus points!
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Media, Twitter] It’s not your house to pwn so remember your place
    On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. How many social media gurus and social media marketing experts have taught webinars on how to simulate authenticity? Letter of the law doesn’t cut it in social media.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 24, 2015
    [Media, Twitter] How to Use Google Plus to Boost your Overall Social Platform
    Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. And her job. Google Plus
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Media, Twitter] 48 Phenomenal SEO Guides, Tips & Tactics
    SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. SEO is social media. Bob Leonard transcribes his interview with video SEO expert Daniel Loeschen of LT Creative Media on how to search-optimize video content. But change is.” by Forbes.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [Media, Twitter] What Social Media Can and Can’t Do by @davekerpen
    'Find New Customers is a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.). Social media is not free.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Media, Twitter] 15 B2B case studies show how content marketing drives ROI
    CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. The campaign increased web traffic by 119%, traffic from social media by 4800%, lead conversions by 3900%, quote requests by 500%, and new qualified sales opportunities by $3.4 Who is succeeding and why? million.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 23, 2015
    [Media, Twitter] To Everything Spin, Spin, Spin
    Oreo is a beautifully managed brand that is growing its equity exponentially but even they admit they can’t tie revenue to the tweet , which is why we need to have some realistic success criteria around the value of Carpe Twitter. or follow me on Twitter @bizmarkter. It’s okay, it’s even healthy to p**s some people off. Luck is good.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Media, Twitter] Get Started with Video Marketing: DIY
    We began in media production with webinars, and all that capability was managed in-house. You already know this: Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. You can even do it yourself. link]. First, a bit of context. link]. link].
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Media, Twitter] How I Work with Jeff Ogden of Find New Customers
    I also use social media a lot and believe it is bigger than ever. Updated) Partnered now with the Social Media Marketing company Likeable Local. We love to read your comments (No SPAM please) and we appreciate those who share on social media. Thank you, Matt. I’ll have to start these too. Actually, St. Petersburg). link].
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 20, 2015
    [Media, Twitter] 5 Social Media Benefits for Accounting and Financial Services Firms
    'Social media has the remarkable ability to make the world feel instantly smaller. Still, some accounting and financial services firms hesitate to embrace the benefits of social media as a marketing tool. Some firms may still view social media as a personal tool. But today, social media is no longer optional.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 20, 2015
    [Media, Twitter] 5 Ways to Use Facebook Groups for Your Business
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn |. 'When you think of Facebook for your business, you probably think of Facebook Pages. But are you a member of any Facebook Groups? Author information.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Media, Twitter] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
    They certainly frame a lot of their marketing around their popular cleanses, but they''ve also ramped up their efforts to show customers and prospects that their juices can be added to their existing diet, especially on social media. To reach their key demographic, BluePrint uses social media. 'Vegan. Gluten-free. Paleo. Juicing.
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 20, 2015
    [Media, Twitter] 4 Reasons to Publish on a LinkedIn Blog
    Besides, that is what “social media” is all about. Guest Author: Christine Buffaloe is a social media wizard for authors, coaches, speakers and consultants. Her company SerenityVA will help you succeed with social media and LinkedIn, including what you need to know about posting to your LinkedIn blog.
  • VIRALLY BLOG  |  FRIDAY, FEBRUARY 20, 2015
    [Media, Twitter] Customer Engagement And It’s Importance
    People can express their opinions freely on social media and there is no restriction on what they say. Quite often people research companies before buying from them and seeing what has been said on social media. Make the effort and type out that reply on Twitter instead of copying and pasting. Show Passion In Your Business.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 19, 2015
    [Media, Twitter] Who Should You Talk To? (in Buyer Personas)
    'Jeff Ogden , the Fearless Competitor (follow me on Twitter at  @fearlesscomp ) of Find New Customers was trained in buyer personas by the Buyer Persona Institute and Buyer Personas is a service we offer our clients, so we want to share more information with you. Why do Buyer Personas matter? Thanks for waving the flag, Hubspot.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Media, Twitter] Copywriting Lessons From Companies Doing It Right
    The continuity of a brand, despite the advent of new media, hangs on the tenor of a singular voice. First, the article isn’t written by Intel’s media relations team. on social media shows the affinity for the product and its ability to get people excited about a typically awkward topic. The same rule applies with social media.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Media, Twitter] 4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy
    Remember – as you craft your content marketing strategy, it is important to include visual content in your strategy that can help your firm capitalize on different media for connecting with your audience. On Twitter+ or LinkedIn? 'When most firms begin creating a new B2B content marketing strategy , they focus on written content.
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Media, Twitter] B2B Events in 2015 – Where to Go and How to Learn
    If you are going to have your laptop open, then set it up to monitor the social media feeds at the event. Take a look at the Twitter feed from the event and sort through the ideas that your fellow attendees thought good enough to share, then interpret them for your team in the context of your company. 1) If you go, be present.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Media, Twitter] 6 Ways to Get Strategic for Twitter Chat Success
    'Hosting a Twitter chat can offer a great marketing benefits or turn into a total failure. Here are some of the things to consider when designing your new Twitter chat. This is a great idea, in my opinion, but it made me think about the different types of Twitter chats and how they fit different audiences. Social Media/Web 2.0
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Media, Twitter] Social Selling 101 – 3 Social Technologies To Get You Started
    Just focus on figuring out how to participate in a social conversation and getting connections through LinkedIn, Twitter, and Facebook. Begin with Twitter. Buffer  can connect you to LinkedIn, Google+, Facebook, & Twitter. Twitter: 5–10 times daily, or  more, depending on what’s new or hot. They are all easy to use.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Media, Twitter] How to Apply the Scientific Method to Professional Services Marketing
    It is important to note that while you are conducting your experiment, try to keep the rate of your online activity (blog postings, social media activity) monitored so that you can replicate this at the same rate in month two of your experiment. On Twitter+ or LinkedIn? Make sure you document your purpose in a clear and concise manner.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Media, Twitter] What is Right with HR Recruitment Technology
    She blogs to show brands how to use social media in their recruitment. Twitter | Facebook | LinkedIn | What is Right with HR Recruitment Technology by Laurianne Laval - Maximize Social Business. 'Before explaining what is right in HR Tech, let’s first define what HR Technology is. Social Recruiting
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Media, Twitter] Lessons on responding to negative online comments
    People had encouraged me to see it for months, because of its social media connection. was surprised by the lessons on business and social media in its messaging. It’s a great story with a subplot of how social media can make or break you as a business owner. Negative online comments are tough to take. Don’t. Don’t.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 18, 2015
    [Media, Twitter] Should Marketers Be the Stewards of the Customer Relationships? Gleanster Research Results
    The social media team is unaware that human resources recruiters are posting job listings using a Twitter account that’s not intended for corporate communications. 'If you’re lucky, your business has a lot of customers. And it’s likely there are different teams making and managing those customer connections. Three Key Findings.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Media, Twitter] Pinterest Adds App Pins and Possibly a ‘Buy’ Button
    The social media site is known as a one-stop discovery site, with information on all sorts of interests. The site might not get as much attention as its social siblings, Facebook and Twitter, but it’s on its way. Breaking News Social Media app pins pinterest Pinterest buy button pinterest rich pins Social Media Marketing
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 17, 2015
    [Media, Twitter] Infographics are great for Content Marketing
    'Jeff Ogden  (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. Likeable Local is Social Media Marketing Software to make YOU more Successful. Every business needs a mobile website today.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 17, 2015
    [Media, Twitter] Google Indexing Tweets: What Does It Mean For Your B2B
    'In case you haven’t heard, on February 4 th 2015 Bloomberg broke the news that Google and Twitter were striking up a deal to further expand the amount of tweets indexed in search, by almost all. Before this new deal was struck, Google was indexing some tweets by crawling Twitter’s site for information. Why should Twitter care?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 17, 2015
    [Media, Twitter] Youthful indiscretion could alter your life forever
    Last week, The  New York Times , the newspaper of record, returned to the  Justine Sacco  Twitter fiasco from 2013. It was a perfect storm, though an audit of her Twitter feed did result in more than a baker’s dozen of truly offensive tweets. 'Last night my girlfriend and I watched The Bachelor. We kept them in a shoebox.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Media, Twitter] Introducing: Jelly, the Social App Non-Profits Should Jump On
    'Sure, a non-profit page on Facebook or Twitter can keep current supporters up-to-date, but what about reaching new people? While your followers on Twitter and Facebook already know about your non-profit, those posting inquiries on Jelly may not. ”) who may not follow you on other social media channels. ” 4.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 17, 2015
    [Media, Twitter] How To Use SlideShare For Content Repackaging
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | How To Use SlideShare For Content Repackaging by Ann Smarty - Maximize Social Business. 'Content repackaging is the number one content strategy that not enough people are using. SlideShare
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 17, 2015
    [Media, Twitter] 10 simple tweaks to generate more sales through blogs
    Here are two that drive me crazy with links to the reason why: word clouds , on-site Twitter stream. Please add links to your social media sites. Here are two that drive me crazy with links to the reason why: word clouds, on-site Twitter stream. Please add links to your social media sites. Have ads for your products.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Media, Twitter] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    'Social media is a proven winner for B2C marketers, and recent research proves it. According to  a study from MarketingProfs , 87% of B2B marketers are using social media platforms to promote their content marketing. However, there’s a problem with using social media to deliver content to business prospects. Look at it this way.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 16, 2015
    [Media, Twitter] When Social Media Influence Marketing Becomes the Brand
    'Last fall, a young graduate of ISCOM in Paris asked me to help for writing her thesis on the phenomenon of influence in social media. Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | When Social Media Influence Marketing Becomes the Brand by Raymond Morin - Maximize Social Business. Social Media Influence
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Media, Twitter] Top 3 Media Buying Mistakes B2B Marketers Make
    You can find Toby on Twitter ( @tobyhudsonse ) or on LinkedIn. Media advertising lead generation mistakes toby hudson 'Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. Toby is one of those guys. Setting Unrealistic Expectations. Content.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Media, Twitter] 7 Ways to Speed Up Your Content Creation
    It''s your headlines that serve as your call to action in the SERPs, in your social media posts, in your emails, and in a variety of other channels. Sharing your content on social media is important, but there’s no doubt that it can take a substantial amount of time on your part. It just takes time to get there. Simply put, you’re not.
  • FATHOM  |  FRIDAY, FEBRUARY 13, 2015
    [Media, Twitter] Use Social Media to Show Your Customers Some Love This Valentine’s Day
    Utilizing social media is one way that will help you build personal relationships with them. Here are several ways in which social media can not only help you love your customers, but get them to love you back. Interesting content is one of the top three reasons why people follow brands on social media. Listen to your customers.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 13, 2015
    [Media, Twitter] Interesting Infographics: 5 Steps to Getting More Engagement with your Visual Content
    Even Twitter is no longer simply 140 characters. Infographics Social Media content marketing Facebook home hubspot infographic instagram social media sizes Twitter 'Have you noticed a significant increase in visual content across social networks and blogs? We need to add images, animated GIFs and video.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 13, 2015
    [Media, Twitter] Is Your Consulting Firm Top of Mind?
    and 59.9%, were search online and social media, respectively. On Twitter+ or LinkedIn? 'If you answered no, your very next question should be, “why not?” ” Your brand is how prospects learn to know and trust your firm. So you have an opportunity to showcase these elements more. Steps to Improve Brand Strength 1.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, FEBRUARY 13, 2015
    [Media, Twitter] The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls
    Hold off on Twitter and other social media sites. Twitter can be a great information source, and most hedge funds should use it exclusively for that purpose: to listen rather than to speak. Beneficial media exposure can provide valuable brand credibility. No plan = lots of wheel-spinning + no tangible business outcomes.
  • CONNECTING ELEMENT  |  FRIDAY, FEBRUARY 13, 2015
    [Media, Twitter] Digital Digest – Raise your game with Twitter Cards
    It’s no surprise, then, that Twitter, which was made for mobile, is mapping out a richer visual experience for its users. 'Visual sharing, a phenomenon propelled by the powerful springboard of mobile and social, is arguably one the most important marketing trends right now.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 13, 2015
    [Media, Twitter] How Brand Builders Can Prep For Content Creators
    This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Twitter | Facebook | LinkedIn | YouTube |. 'One of the many things I do for my clientele is to construct a totality of vision. This is especially important with people who develop brands. This is not […]. Author information.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Media, Twitter] How to Hire The Perfect Person To Run Your Social Media
    'Planning to increase your social media budget in 2015? Salesforce’s 2015 State of Marketing report says 70% of marketers plan to increase their overall social media spend this year. If you’re among this group, there are probably three major investments you’re considering: Social media advertising. Social media marketing.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Media, Twitter] Top 5 Marketing Initiatives for Accounting & Financial Services Firms
    Social media : Share your content, network with industry influencers, and lead ongoing industry conversations on platforms like LinkedIn, Twitter, and Facebook. On Twitter+ or LinkedIn? 'It’s no surprise that marketing is top-of-mind for many firms in the accounting and financial services industry.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Media, Twitter] 6 Great B2B Business, Marketing, and Strategy Books
    Just like The B2B Executive Playbook , Kramer’s book emphasizes the point that human connection is crucial toward building relationships on a personal level and through digital mediums, such as your website and social media presence. 'It’s been proven that high income earners read more books than other demographics. Current Cost: $15.99
  • VIDYARD  |  THURSDAY, FEBRUARY 12, 2015
    [Media, Twitter] Ready to Promote Your Video? Sharing May Not Be Enough
    Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube, and through all the social media channels. Twitter. Twitter uses a bidding system. But what if you want to do more than that?
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Media, Twitter] Why You Need To Be On Pinterest
    'Well, the holidays are over, taxes are rapidly approaching their due date, and all those January 1st social media prediction posts should have run their course.  Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Why You Need To Be On Pinterest by Jeff Sieh - Maximize Social Business. by Sue Anne Dunlevie. Pinterest
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Media, Twitter] 4 Steps to Running a Successful Twitter Chat
    'Author: Shanna Cook So you want to run a Twitter Chat—awesome! Before you jump in and get started, let’s dig into this question: what is a twitter chat, really? Twitter chats are a scheduled gathering of people online to discuss a topic—really it could be anything. What are the do’s and don’ts of running a twitter chat?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Media, Twitter] The line between Media and Brands is blurring fast
    To compete in the next few years, brands will have to act like media agencies. This is not a moral argument about the “separation of church and state” between the media and advertisers. It’s no secret that “traditional media” is struggling to thrive in today’s social media, multi-screen, and connected world.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Media, Twitter] Overlooking These 4 Things with Your Social Media and PR?
    recent study from […] Author information Maggie Patterson This monthly Social Media and Media Relations column is contributed by Maggie Patterson. Maggie currently offers PR and social media consulting and coaching with a focus on guest blog posting and leveraging social media to support more traditional PR strategies.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 12, 2015
    [Media, Twitter] 3 Surprising Ways to Succeed in Social Media
    'Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. Dave is the author of the 2011 New York Times bestselling book Likeable Social Media. So – when it comes to social media, Dave knows whereof he speaks. You can be that successful with social media today.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 11, 2015
    [Media, Twitter] 29 Amazing Content Marketing Quotes To Inspire You
    “ ~ Gary Vaynerchuk, CEO and Co-Funder of Vayner Media  ( Tweet This! ). “ ~ Jon Buscall, Head of Jontus Media  ( Tweet This! ). “ ~ Andy Crestodina, Co-Founder of Orbit Media  ( Tweet This! ). Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Media, Twitter] What Social Selling Isn't
    Salespeople must commit to infusing social media into their daily routines for social activity to have an impact on revenue. If you’re mass sending your cold email pitch through LinkedIn messages or Twitter DMs, you’re doing it wrong. Nobody likes someone who won’t shut up, and it’s the same on social media. Wrong. Don’t do it.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 11, 2015
    [Media, Twitter] Internal Social Business for Leaders series: 3. Be yourself
    You may not be Twitter or Facebook type, and you may have no interest in sharing with all employees in your organization what you had for breakfast this morning, but status updates in internal social platforms are probably the best bang for your online participation buck. Social Business blogging leadership q and a Social business twitter
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Media, Twitter] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
    However, understanding technology means how to best frame the message — whether it’s video , a gif, a photo over text, or a piece of written content — and how to best distribute the message, whether it’s email, social media, direct text message, sponsored posts/native advertising, or direct advertising. David T.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Media, Twitter] 7 Ways to Spot Amazing Freelance Writers
    If the stuff your potential freelancer writes tends to get shared a lot on Facebook, Twitter, and other popular social media sites, it indicates that he or she knows  how to engage readers. 'Image source. Freelance writers aren’t very hard to spot, but finding amazing freelancers can be something else entirely. Top companies hire them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Media, Twitter] But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests
    As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. In social media, another common problem is the lack of transparency in most of these contests and giveaways. Find Kerry on  Google+  and  Twitter. 'By Kerry Gorgone, {grow} Contributing Columnist.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 11, 2015
    [Media, Twitter] Secrets of Busy Bloggers: 4 Social Media Time Savers
    'Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. For those of you who have the bare minimum of time, and still want to get results, here are a few social media tips and tricks I’ve used. Use social media. Even when out-of-office, you can stay connected via  social media.
  • HUBSPOT  |  TUESDAY, FEBRUARY 10, 2015
    [Media, Twitter] How to Send Group Direct Messages on Twitter [Quick Tip]
    'Twitter''s direct messaging feature ("DM" for short) has long been a way for users to communicate privately in one-on-one conversations with their followers. But recently, Twitter launched an update to the DM feature that allows for group messaging with multiple users -- up to 20 in one message. Social Media Daily The Details.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Media, Twitter] Online Advertising: Retargeting for Maximum ROI
    Social media helps in this area, as social logins make it easier to track people online no matter what device they may be using at a given time. Further assisting this effort, Twitter recently added capabilities that allow for retargeting based on app usage, in addition to website visits and other activities.
  • BLUE FOCUS MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Media, Twitter] Designing a Social Employee Pilot Program by @mnburgess #SocBizChat #SocBiz
    'Chat: IBM “The Shortlist” Twitter Chat. In the social media age, the cry for authenticity is constant. Here are all the details: Chat: IBM “The Shortlist” Twitter Chat. Please check out @SocialEmployee media buzz! Topic: The Social Employee. Day/Time: Thursday, Feb. 12, 1 p.m. Moderator: IBM (@IBMSocialBiz). Develop.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 10, 2015
    [Media, Twitter] Wikipedia Management for Dummies
    'While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. Don’t do it.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 10, 2015
    [Media, Twitter] Converting Hashtags into #Trademarks
    'Media outlets have hinted that hashtags may soon be an outdated trend, but the public has not abandoned the ubiquitous organizer of social media posts. Kyle-Beth helps clients leverage traditional media, social media platforms, and mobile technology while minimizing legal risk and preserving intellectual properties.
  • LEADERSHIP  |  TUESDAY, FEBRUARY 10, 2015
    [Media, Twitter] CMO Spotlight: Alan See, Forbes “Most Influential CMO on Social Media”
    Alan is the Principal and CMO of Alan See CMO Temps, LLC and a Forbes Most Influential CMO on Social Media. On Getting the C-Suite Involved with Social Media…. As a result, social media should become a part of every organization’s risk management and customer engagement strategy. ”. Here goes…from Alan See: On Engagement….
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Media, Twitter] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels? CMO ).
  • HUBSPOT  |  TUESDAY, FEBRUARY 10, 2015
    [Media, Twitter] The Growth Show: Guy Kawasaki on Unconventional Social Media Strategies
    We talked about his latest book, The Art of Social Media: Power Tips for Power Users , and a few of his unconventional social media strategies that have helped him drive traffic and build an audience of millions of followers. How his unconventional Twitter strategy has helped grow traffic. The truth about Twitter trolls.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Media, Twitter] Join IBM #SocBizChat Feb 12th at 1 p.m. ET Why Employee Voice Matters: w/ @KevinBrandall @Moveo @SocialEmployee
    'Chat: IBM “The Shortlist” Twitter Chat. Please check out @SocialEmployee media buzz! “Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? Topic: The Social Employee. Day/Time: Thursday, Feb. 12, 1 p.m. Read more: [link].
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Media, Twitter] 8 Clever Ways to Use Your Twitter Cover Image for Better Marketing
    'There are plenty of ways to use your Twitter cover image to promote your business. Rebekah has an impressive social media pedigree. 2) Turn Your Twitter Image into a Quick Business Overview. Takeaway: Use your Twitter cover image to tell people exactly what they can expect from your business and from your tweets.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Media, Twitter] The New Science of Professional Services Marketing
    Technology and analytics Advances in technology don’t just offer new opportunities to share your message — for instance, on your website or social media. In the past, it wasn’t possible to identify prospect behavior or monitor a firm’s popularity as you can today on social media. On Twitter+ or LinkedIn?
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 9, 2015
    [Media, Twitter] The Rise Of Emoji Marketing
    'For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. Emojis are images you can incorporate into text, email, twitter, Facebook and chat applications to convey a message, an emotion. It is a shorthand way to communicate. https://t.co/eY4N6tMmpi.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Media, Twitter] Instagram Photography Tips for Beginners
    You probably started on Instagram by looking around at some of the big brands that are really active ( Nike , GoPro , Starbucks ), and developed a little case of “social media analysis paralysis”. This handy little tool will bypass Instagram turning off Twitter cards when you post a photo. It’s not rocket science. Basic Composition.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 6, 2015
    [Media, Twitter] Interesting Infographics: 12 Twitter Stats to Help You Get More Conversions
    'We can often be distracted by follower counts on Twitter. Here are 12 tips from Hubspot to help us get more conversions on Twitter: 1.  ’ Using actionable words will increase your clicks by an average of 13% (according to Twitter). Use Twitter to convert more visitors into leads. Ask for retweets. ” 5.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 6, 2015
    [Media, Twitter] Use Email to Get More Social Media Followers
    'The number of social media followers you have can be an important measurement for business growth and success. To help you get more social media followers, check out these tips for using email marketing to build your social media following. Email Marketing
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Media, Twitter] 10 Easy Ways to Make Your Commute More Productive
    You can save content directly from your browser, emails, or from over 500 apps like Twitter, Flipboard, Pulse, and Zite. 8) Get your social media fix out of the way. Apps: Facebook, Twitter, LinkedIn, Pinterest. Chances are, browsing and posting on your personal social media accounts isn''t a part of your job. thought so.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Media, Twitter] 5 Reasons Your Company Should Be Blogging
    'Find New Customers , the most likeable company in B2B marketing, is now partnered with a great company in New York City called Likeable Local  “ Social Media Marketing that makes YOU More Successful.” We love comments (no SPAM please) and those who share our posts on social media and we make that as easy as we can for you.
  • HUBSPOT  |  THURSDAY, FEBRUARY 5, 2015
    [Media, Twitter] When to Post on Facebook, Twitter, LinkedIn & Other Top Social Networks [Infographic]
    'You know by now that posting on social media is one of the best ways to amplify the awesome content you''re creating. Think about it: Is your audience spreading their time spent on social media equally throughout the day? Social Media Daily But it isn''t enough to simply post content to social whenever you feel like it.
  • VIRALLY BLOG  |  THURSDAY, FEBRUARY 5, 2015
    [Media, Twitter] 7 Tips for Social Media
    'Many businesses out there use social media, but aren’t sure on HOW to use it. Social Media for businesses is very difficult, because there’s thousands of competitors out there who are using social media effectively. Well, it isn’t called social media for no reason. 3 Start a conversation. 5 Pictures!
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 5, 2015
    [Media, Twitter] 5 Reasons to Be Aware of Native Advertising
    IAB outlines six core native ad units: In-Feed Units (Facebook, Twitter, Forbes) Paid Search Units (Google, Yahoo, Bing) Recommendation Widgets (Disqus, Gravity) Promoted Listings (Etsy, Amazon) In-Ad with Native Element Units (Appssavvy, Onespot) Custom/”Can’t Be Contained” (Flipboard, Tumblr, Pandora) Where Are We Currently Seeing Native Ads?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 5, 2015
    [Media, Twitter] Four online marketing metrics to obsess about
    One of my blog posts was tweeted by marketing superstar Guy Kawaski , who has a Twitter following roughly the size of France. Related Stories I don’t know my online audience and neither do you Two questions to help you find the value of marketing The state of the nation on SEO, content strategy and earned media. Time on site.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 5, 2015
    [Media, Twitter] The Top 5 Social Media Networks in China for 2015
    During these 25 hours, the Chinese netizens watch a lot of multimedia content and are […] Author information Olivier Verot Olivier Verot contributes a monthly column on Chinese Social Media. Twitter | Facebook | LinkedIn | The Top 5 Social Media Networks in China for 2015 by Olivier Verot - Maximize Social Business.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Media, Twitter] Social Leaders: Spreading the #SocBiz Fire on #SocBizChat #Leadership #HR #NewWayToWork
    'Chat: IBM “The Shortlist” Twitter Chat. Join me, Mark Burgess and Kevin Randall for an IBM Twitter Chat on Thursday, Feb. Here are all the details: Chat: IBM “The Shortlist” Twitter Chat. Follow Tom Peters ( @Tom_Peters ) on Twitter to learn more about leaders. Please check out @SocialEmployee media buzz!
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 4, 2015
    [Media, Twitter] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    We call us Likeable because we’re partnered with  Likeable Local in New York City, which is Social Media Marketing Software to Make You More Successful. ” wrote Demand Generation Manager, Tony Yang from Mintigo, ( @tones810 on Twitter). You is the best word in marketing today.). You simply can’t. Amanda. Amanda F.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Media, Twitter] Invitation: IBM #SocialBizChat to Host @SocialEmployee w/ @kevinbrandall, @ckburgess, @mnburgess #socbiz #HR
    We’ll be sharing more details on different events and posts as they come, but in the meantime, get out your calendars and save the following date: Chat: IBM “The Shortlist” Twitter Chat. Be sure to follow us on Twitter: @ BlueFocus , @ SocialEmployee , @ ckburgess , @ mnburgess. Please check out @SocialEmployee media buzz!
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