The Point

SEPTEMBER 16, 2011

How is it that a quality white paper on a hot topic can still generate bad leads? It’s got to be the media, right? Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will consider “junk.” It’s the offer.

Paper 100

Paper Sales Qualified Leads Lead Scoring Lead Ranking 100

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Current and Trending Content Evergreen content is a powerful long-term asset. Organizational news can be shared through press releases, news outlets, case studies, and social media.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Ambal's Amusings

FEBRUARY 4, 2010

We asked Jonathan Kantor "What are key marketing trends and predictions for 2010? " Jonathan Kantor is a 26-year veteran of the technology industry, the author of the new book Crafting White Paper 2.0 , and the primary contributor to the WhitePaperPundit.com blog. The White Paper Pundit Blog. Over to you.

Paper 100

Paper Marketo Social Media Tagging 100

Marketing Insider Group

AUGUST 12, 2020

However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Complement your strategy with aligned social media posts to capture more qualified prospects.

Social Media 327

Social Media Top of Funnel Social Marketing Marketing & Strategy 327

ClearVoice

MARCH 16, 2022

If you are looking for inspiration, consider some of this month’s top marketing trends. Digital marketing trends: Jack in the Box mocks McDonald’s with McBroken.com. B2C marketing trends: Brands are trademarking their names, products in the metaverse. digitalmarketing Click To Tweet.

Trends 98

Trends Campaigns Banner Ads Copyright 98

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? "B2B marketers must leverage their content via social media sites.”

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? We’ve sorted out the passing fads so you can focus on the top four trends that will transform business in 2020.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. The idea is to make it easier for the sales person to see patterns and then to drill into the details.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. Companies will begin to better understand how to leverage immersive media to help meet their business objectives while simultaneously solving customer pain points.

Trends 109

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 109

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. As with all marketing channels, social media is continually evolving. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? Social media is a way of life today.

Social Media 58

Social Media Social Marketing Trends Media 58

BOP Design

JANUARY 4, 2022

As an experienced B2B marketing agency , we thrive on innovative ideas and are always on the lookout for new trends, strategies, and approaches to help our clients better connect with their target audience. Sponsored White Papers Without Substance. A white paper that has no valuable takeaways is just an empty shell.

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Marketing Insider Group

JULY 21, 2020

Keep an eye out for new trends and technologies that can streamline your marketing strategy. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. The trend shows no sign of stopping, nor should it. Image courtesy of Anita Lettink.

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

The Point

APRIL 16, 2019

Thanks to Spear Digital Media Director Tim DiSabatino for authoring this week’s post. A search offer can be anything: a how-to guide, a third-party research report, white paper, Webinar, video, demo or free trial. Using an Inappropriate or Low-Quality Offer. Failure to Nurture Leads Correctly. Photo by Charles on Unsplash.

Cost per Acquisition 235

Cost per Acquisition Paid Search Agency Campaigns Cost Per Click 235

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. Agency writers already face that need every day of their working lives. Tightly regulated content.

Marketing Agencies 2 272

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 272

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Marketing Insider Group

FEBRUARY 4, 2020

According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. She doesn’t receive a paycheck for creating social media posts. Keep writing those blog posts and white papers. It’s authentic.

Generation 298

Generation Content Paid Search Agency Trust Marketing 298

Only B2B

MARCH 6, 2024

Outreach volume (calls, emails, social media) Session duration and bounce rate. Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. This research shows that B2B influencer marketing can’t be dismissed as a passing trend. Like other social media sites, LinkedIn attracts professionals from various industries. It makes sense.

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Keeping pace with marketing trends and technologies is essential for staying ahead of the curve.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Convince & Convert

FEBRUARY 23, 2015

Mike_Stelzner Tweet This From his blog , to his podcast , to the yearly Social Media Marketing World conference his team puts together, one cannot argue that Mike Stelzner , CEO/Founder of Social Media Examiner , is a leading voice on all things social media. ” See you next week!

Social Media 135

Social Media Media Skype Lead Ranking 135

Scoop.it

OCTOBER 6, 2022

Look around you- if people aren’t glued to their Facebook, Instagram, and Twitter handles, they are engaged in fervent discussions regarding what’s trending over there. Such has been the rise of social media over the last couple of decades. Upload Your Contact List To Social Media Platforms. Read on to find out!

Social Media 84

Social Media Media Marketing & Strategy Business 84

Porch Group Media

MAY 27, 2021

Social media continues to be a part of consumers’ everyday lives. billion social media users worldwide in 2021—a five percent increase from a year ago. Furthermore, there are more than nine in ten (91 percent) social media users who use mobile devices to access social networks. Social Media Marketing. billion users.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. How many new publications, media outlets and channels are you reaching? . How many mentions of your brand appear on Twitter, LinkedIn, and other social media platforms? .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data.

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Vision Edge Marketing

DECEMBER 15, 2020

This trend has certainly added more twists and turns to the buying process. The increase in this trend is particularly significant as the perception and role of the salesperson in the B2B purchase process evolves. Have them byline blog posts, participate in videos, serve as event speakers, create white papers, and so on.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Porch Group Media

JULY 15, 2021

If you aren’t investing in social media for your brand, you risk getting left behind. According to new research by Sprout Social , one in three consumers use social media to learn about or discover new products, services or brands. Additionally, one in four also use social media to purchase products. Marketing on Social Media.

Social Media 71

Social Media Product Media Marketing Budget 71

Marketing Insider Group

DECEMBER 3, 2020

What We Can Decipher From the Top Trending Topics. As we shared in 7 Trends B2B Marketers Should Keep Their Eye On , we noted the global interest there was in Human Resources , specifically at the Executive level. Regarding the consumption trends specifically, Gingiss made it clear how many of the Trending Topics were connected.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Content Standard

AUGUST 12, 2021

Avid, known for its industry-leading technology solutions for video and audio production, accomplishes exactly this goal with its piece, “ MovieLabs’ 2030 Media Production Vision, One Year Later: Still on Target? Featured image attribution: Anukrati Omar on Unsplash. The post What Is Thought Leadership, Anyway?

Thought Leadership 140

Thought Leadership Differentiation Paper Lead Ranking 140

Biznology

NOVEMBER 4, 2020

It makes sense to have a video budget as a resource for boosting your brand by enlivening everything else that you do online — from customer meetings, to social media, to text content like white papers and blog posts. Video cost components. Time and talent writing, visualizing, and editing the story. How much do visuals cost?

Budget Programs 151

Budget Programs Video Marketing Content B2B Sales 151

Marketing Insider Group

MARCH 9, 2020

White paper or e-book downloads. Identifying your top performers can help you spot trends that can help you choose the types of content you need to focus on during the coming months. With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target.

Marketing Budget Creation 268

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 268