Sales Engine

MAY 22, 2016

First, I will layout the trends and will follow with some “insightful commentary” on how I am seeing these trends play out both for ourselves at Sales Engine Media, and our clients: 1. Sales Engine CEO, Paul Rafferty with author Neil Rackham.

Allocation 136

Allocation RFP Consulting Paid Search Agency 136

Sales Engine

FEBRUARY 2, 2016

Many B2B marketing leaders have resisted Facebook and other social media platforms, believing that they can’t be successful in getting leads there. And one of those trends might be that people consume media within the places where they’re also networking with their friends.

Lead Generation 120

Lead Generation Facebook Lead Ranking Lead Scoring 120

Sales Engine

FEBRUARY 25, 2016

Sure, there are more audiences to consider on social media and people are accessing information on a multitude of devices. PR pros need to ask a lot of questions, research market trends, be up on the latest news, as well as social and cultural topics. Pundits say that PR must engage with the community and that content is king.

PR 136

PR Public Relations Marketing Management Storytelling 136

Sales Engine

FEBRUARY 25, 2016

Sure, there are more audiences to consider on social media and people are accessing information on a multitude of devices. PR pros need to ask a lot of questions, research market trends, be up on the latest news, as well as social and cultural topics. Pundits say that PR must engage with the community and that content is king.

PR 120

PR Public Relations Marketing Management Storytelling 120

Sales Engine

JUNE 13, 2016

Content Distribution: This person works relationships with media, channel partners and paid media to promote content that attracts new audiences. You’re trying to overhaul your marketing strategy to catch up with trends, be more competitive, and make more sales. Science means having a method.

Allocation 120

Allocation Content Demand Generation Agencies Work Management 120

Sales Engine

OCTOBER 2, 2015

Just look at the stats from the Content Marketing Institute’s 2015 B2B Benchmarks, Budgets, and Trends report : 70% of B2B marketers are creating more content than they did one year ago 86% of B2B companies say that they are using content marketing. And it starts now. Your competitors are already moving in this direction. How do I know?

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

Sales Engine

AUGUST 13, 2015

Paul Rafferty, co-founder and CEO of Sales Engine Media, was a recent guest on the TechnologyAdvice Expert Interview Series. TA: What are some recent trends you’ve seen? The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders.

Lead Ranking 120

Lead Ranking Storytelling Marketing Qualified Leads Sales Qualified Leads 120