Account-based Marketing: It’s Time to Flip
Lattice
OCTOBER 12, 2015
The topic is taking over events, webinars, blogs, social media. Everyone is talking about it and Google Trends shows a sharp incline. And it should be at the top of your mind too. ABM is the hot topic among B2B marketers right now. As B2B marketers, we are all very familiar with the traditional funnel.
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