KoMarketing Associates

JANUARY 20, 2022

Marketers continue to see the potential of social media, but new research indicates that they are still facing many challenges when it comes to fully leveraging it. This year, most marketers (53%) want to try to increase brand awareness with social media marketing. B2B Marketers and Social Media Marketing Success.

Social Media 243

Social Media Creativity Social Marketing Media 243

KoMarketing Associates

JULY 21, 2020

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel. There are several benefits associated with utilizing social media across the board, according to the report. Marketers Now Using Facebook in New Ways.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

KoMarketing Associates

MAY 6, 2020

Let’s explore the ways that social media marketing can be used to quickly and effectively shift strategy to increase attendance, participation, and awareness for your customers’ online events, webinars, and virtual happenings. Take Advantage of Organic Social Media Features. Social Media Stories. Facebook Events.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. Only 40% of respondents said that driving sales was the primary purpose of their social media marketing strategy. The Importance of Social Media Marketing.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

KoMarketing Associates

JUNE 8, 2021

As more marketers turn to social media marketing to achieve their primary objectives, new research suggests that they are seeing more benefits than ever before. Additional statistics suggest that the longer marketers stick with social media, the more likely they are to see a return-on-investment.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

KoMarketing Associates

JANUARY 21, 2020

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. In addition to basing your new strategies on past performance and competitors, it is important to incorporate new industry and platform trends. Use Social Media Stories. Let’s dive in.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

DECEMBER 14, 2017

It’s been a busy year – a lot has happened in the digital space in China – and I’ve been doing my best to stay on top of the latest trends. In my own experience managing several Baidu PPC accounts daily, I have seen firsthand that mobile usage is on an upward trend. Mobile Usage Continues to Increase.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

KoMarketing Associates

APRIL 16, 2020

Although social media marketers are not entirely focused on Facebook and Instagram news feeds, they are not giving up on these channels entirely, according to new research. Socialbakers recently published the “Social Media Trends Report,” gathering data from the fourth quarter of 2019. Social Media Marketing and Website Visits.

Social Media 156

Social Media Marketing Report Facebook Social Marketing 156

KoMarketing Associates

OCTOBER 12, 2015

In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I spoke on a panel discussing trends and best practices in digital marketing, with a focus on social media and mobile device adoption. Top Social Media Platforms (by Active Users).

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

KoMarketing Associates

JANUARY 22, 2019

Setting your social media strategy in the new year can seem like a daunting task. Here are the steps necessary to creating a wholistic social media approach in the new year: Identify what matters in your social media strategy. When formulating your social media strategy , it’s important to focus on the right things.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

KoMarketing Associates

MAY 30, 2019

As marketers continue to look to social media to resonate with their target audience, new research shows that Instagram is leading the way as a top channel. Marin Software recently published its “Digital Advertising Benchmark Report” to take a closer look at how social media spending is being allocated by marketers.

Social Media 122

Social Media Allocation Social Marketing Advertisements 122

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

JUNE 28, 2023

However, new research indicates that they are finding it challenging to measure the return-on-investment (ROI) of channels, such as email, social media marketing , and search. Most marketers (61%) are “very” or “extremely” confident in their ability to measure the ROI of social media initiatives.

ROI 247

ROI Planning Social Media Acquisitions 247

KoMarketing Associates

AUGUST 27, 2019

B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

OCTOBER 12, 2022

Thus far, most respondents (33%) say that social media marketing has yielded the best return-on-investment (ROI) in 2022. Discovering the Marketing Potential of Social Media. With more marketers seeing positive results from leveraging social media, previous research indicates that it has seen extensive growth in 2022.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

KoMarketing Associates

AUGUST 11, 2021

As marketers leverage social media channels to resonate with their target audiences, new research indicates that Instagram, in particular, will continue to lead their efforts. The majority of respondents (78%) said that Facebook is still their most effective social media channel in terms of achieving business goals.

Social Media 296

Social Media Youtube Statistics Marketing Report 296

KoMarketing Associates

AUGUST 31, 2021

MeritB2B recently published its “Q2 2021 Marketing Trends Report,” and statistics showed the majority of B2B marketers (50%) believe campaign attribution is the most important measurement to invest in, highlighting the value of tying data back to its source. Finding Value in Social Media Marketing Data.

B2B Marketing 244

B2B Marketing B2B Statistics Intent Data 244

KoMarketing Associates

SEPTEMBER 28, 2022

Most marketers (72%) measure the impact of influencer marketing with increased engagement, while 55% look to their rise in social media traffic. As influencer marketing continues to expand, previous research suggests that social media’s growth in importance as a channel may be related. The Growth of Social as a Marketing Channel.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

KoMarketing Associates

SEPTEMBER 1, 2016

Instead, your new friends may ask if you have QQ, Qzone, WeChat, RenRen, Momo, or another social media platform popular in China. All these social media names may make you feel overwhelmed because there are so many, and many of them sound alike! Learning more about how social media is being used – and why – is a good start.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

KoMarketing Associates

JULY 20, 2021

This is followed by social media (67%), website personalization (38%) and paid advertising /retargeting (34%). Cheetah Digital conducted its “Digital Consumer Trends Index 2021” report, and data showed that email is still overwhelmingly the top driver of sales. Social media , however, does not lag far behind.

Lead Nurturing 295

Lead Nurturing Allocation Email Marketing Banner Ads 295

KoMarketing Associates

OCTOBER 18, 2018

Everyone wants more results from social media. Usually, we’ll post to our social media accounts more often. But maybe there’s an easier way to do B2B social media marketing better. It gave us a total of 390 social media posts (one company did not have an Instagram presence). You probably do, too. So, how do we get there?

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

NOVEMBER 14, 2012

Social media ’s impact on SEO… and much more. Title : 2013 SEO Trends and Predictions. Content marketing’s big shiny role in search. The perception of SEO vs. PPC. This webinar is ideal for marketing directors, digital marketers, business owners, in-house SEOs, and agencies. Registration Info.

Webinar Metrics 120

Webinar Metrics SEO Trends PPC 120

KoMarketing Associates

MAY 5, 2021

Cheetah Digital recently published its “Digital Consumer Trends Index 2021,” and statistics indicated that email is still overwhelmingly the number one driver of sales, with it outperforming SMS by 92% and banner ads by 39%. About 43% said that they had made a purchase via a post in social media over the course of the last year as well.

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

KoMarketing Associates

OCTOBER 22, 2012

Pubcon is by far the biggest search and social media conference around and features some of the brightest minds in the industry. Instead of recapping all of the sessions I attended, I thought I’d highlight the top tips, tools & trends I came across. Top Trends from Pubcon 2012. Top Tips from Pubcon 2012.

Tools 120

Tools Trends Tips Social Networks 120

KoMarketing Associates

APRIL 28, 2021

As marketers take a closer look at their social media marketing plans, new research suggests that more of them are looking to increase their investment in one platform, in particular, to achieve their goals. Interestingly, Instagram was not at the top of the list of the most effective social media channels for reaching business goals.

Planning 203

Planning Social Media Advertising Benchmark Youtube 203

KoMarketing Associates

AUGUST 22, 2012

To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec. Social Media Has Emerged in a Big Way; Results Are Mixed.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

MAY 1, 2013

Last month, Content Marketing Institute (CMI) released its report , “B2B Software Content Marketing: 2013 Benchmarks, Budgets, and Trends – North America,” sponsored by the International Data Group (IDG). B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report. How Are They Doing It? Webinars/webcasts (88%). Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

NOVEMBER 15, 2016

With this in mind, we’ve pulled together a list of ten digital marketing trends that should be considered by all when thinking about next year’s content strategy. Numbers behind this trend : It’s no secret that video is becoming an essential component of successful content marketing strategies. Video Is Leading to ROI.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

KoMarketing Associates

JUNE 7, 2023

Beantown Media Ventures recently published the “2023 Content Marketing and Generative AI Outlook,” and statistics suggested that the majority of marketers (45%) believe their content marketing budget will increase throughout 2023. 29% forecast that their content marketing budget will at least stay the same.

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

KoMarketing Associates

JULY 6, 2022

Sprout Social conducted its “US Social Media Trends for 2022 and Beyond” report, and data indicated that over the next 12 months, about 50% of marketers anticipate VR, AR, or extended reality to play a role in their interactions with customers.

Budget Management 240

Budget Management Allocation Spending Advertising Channels 240

KoMarketing Associates

NOVEMBER 9, 2021

Cheetah Digital released its “Digital Consumer Trends Index 2021” report, and data suggested that email is still overwhelmingly the top driver of sales. However, social media marketing is not far behind, specifically in terms of reach. However, social media marketing is not far behind, specifically in terms of reach.

Email Marketing 235

Email Marketing Banner Ads SMS Banners 235

KoMarketing Associates

JUNE 23, 2022

Sprout Social recently published its “US Social Media Trends for 2022 and Beyond” report, and statistics indicated that over the next 12 months, approximately 50% of marketers anticipate VR, AR, or XR to play a role in their interactions with customers.

Marketing Report 246

Marketing Report Buzz Marketing & Strategy Statistics 246

KoMarketing Associates

FEBRUARY 23, 2021

Although marketers have explored a wide array of social media channels, new research suggests that they are still doing most of their posting on Facebook, above all else. Rival IQ recently published its “Social Media Industry Benchmark Report,” and statistics showed that across all industries, marketers post an average of 5.5

Marketing Report 175

Marketing Report Facebook Social Media Advertising Benchmark 175

KoMarketing Associates

MAY 31, 2012

With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

KoMarketing Associates

APRIL 7, 2015

For social media marketers, spring-cleaning takes on an entirely new meaning. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. So, let’s work to get all of your social media accounts in order so that you can experience the success that comes with it.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

JULY 12, 2022

Sprout Social conducted its “US Social Media Trends for 2022 and Beyond” report, and data indicated that over the next 12 months, at least 50% of marketers anticipate VR, augmented reality (AR), or extended reality (XR) to play a role in their customer interactions.

Purchase 221

Purchase Statistics Custom Publishing Marketing Report 221

KoMarketing Associates

DECEMBER 10, 2020

Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment. Instagram (70%), LinkedIn (42%) and Twitter (33%) all trailed the social media platform.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159