Digital B2B Marketing
JUNE 19, 2012
of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media.
Digital B2B Marketing
OCTOBER 4, 2011
The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience, based on a wide range of audience data available for targeting.
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Digital B2B Marketing
OCTOBER 4, 2011
The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.
Digital B2B Marketing
OCTOBER 4, 2011
The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.
Digital B2B Marketing
NOVEMBER 21, 2013
For paid media programs, you provide the URLs with tracking strings that your analytics solution recognizes. But in social media, most traffic will come from other people sharing your content. A number of social media tools, including Buffer, one of my favorites, automatically append their own campaign codes.
Digital B2B Marketing
JANUARY 22, 2013
Today, algorithmic media buying is one of the fastest growing areas in online advertising and without data, it wouldn’t even exist. This isn’t just a consumer advertising trend, increasingly B2B advertising is being driven by data as well. Here are three steps that will guide both media and creative. Glad you asked.
Digital B2B Marketing
JANUARY 3, 2012
Innovative marketers constantly put new ideas into practice, and some of the most effective new ideas quickly become marketing best practices or emerging trends. When you follow best practices and chase trends, you allow someone else’s vision to dictate your marketing approach. Is it merely marketing noise or is it valuable?
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