Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But no one knows how best to use it, which has led to a wide range of offerings under the social media label.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

APRIL 1, 2020

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Media Consumption Nobody wins any prizes for figuring out that Web traffic went up when people were locked down. More social media consumption was one answer, with Facebook and Youtube heading the list.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Customer Experience Matrix

APRIL 30, 2019

Let’s take a break from Customer Data Platforms to do some trend-spotting. But the same surveys show a substantial minority don’t want their data tracked at all and many have stopped using big social media platforms due to privacy concerns. I spy with my little eye…privacy systems!

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. How are people actually spending their time online?

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

MAY 8, 2018

A similar example of market-imposed discipline is contract terms proposed by media buying giant GroupM , which requires publishers to grant rights they might prefer to keep. So even though publishers are free to use other consent tools, there’s a practical limit on the number of data partners who can succeed under the new rules.

Advertising Agencies 166

Advertising Agencies Marketing Proposals Barriers Vendors 166

Customer Experience Matrix

SEPTEMBER 29, 2015

The most authoritative-looking study I found was from Media Dynamics in 2014 , which found almost no change since 1945 in ads people were exposed to, despite a near-doubling in the time spent with media (defined as TV, radio, Internet, newspapers and magazines). That's a little lower than Media Dynamics, but in the same ballpark.

Cost Per Thousand 120

Cost Per Thousand CPM Ads Emarketing 120

Customer Experience Matrix

DECEMBER 18, 2012

I don’t claim any particularly deep insights into the latter: they'll continue to adapt to new media and buying habits, I guess. These would include not just “inbound marketing” through social media and search engine optimization, but also purchasing media such as online and offline advertising.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Customer Experience Matrix

AUGUST 20, 2012

One of my favorite parts about putting out a new edition of the VEST report is I get to dive into a pile of new data about industry trends. You may have noticed that social media is missing from these lists. I'm pretty sure that social media features are being added quickly although I don't have the data to prove it.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Marketing Report 120

Customer Experience Matrix

FEBRUARY 4, 2014

A few interesting trends stood out: revenue growth is accelerating. Yes, there’s continued growth in various aspects of social media marketing and in mobile-friendly content creation. You, too, can uncover exciting industry trends and share them with your friends. You heard it here first. But that’s old news. We''ll see.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Customer Experience Matrix

MAY 21, 2015

But the trend is towards closer integration and you’d think Teradata would rather lead than follow. As readers of this blog know well, I feel all media (owned, earned, paid) and all users (anonymous and known) should be managed together. That’s probably true, especially at the big enterprises who are Teradata’s primary clients.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Customer Experience Matrix

JULY 1, 2015

The trends shaping this world are well known and many people agree on the broad outlines of what it will look like. It works with the company’s own data and primarily through company-owned media like email and Web sites. tomorrow’s world, about two to five years in the future. the future world, out five years and beyond.*

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 17, 2015

The profiles include both raw data and calculated metrics such as trends, exceptions, signals, affinities, predictions of fraud risk, churn likelihood, and next product to buy. Complex metrics like exceptions and trends are also relatively unusual. Those firms will find this is pretty novel stuff.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

AUGUST 14, 2014

These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management. .

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

MARCH 16, 2012

Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices). Not that I'm bragging or anything.)

Salesforce.com 120

Salesforce.com Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

MAY 24, 2014

LiveRamp, a partner of both Convertro and Adometry, connects individual identities across different media such as email and Web sites. The continued integration of those two worlds – which have been almost totally separate – is a tremendously important trend that will be driving marketing technology over the next several years.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Acquisitions 120

Customer Experience Matrix

MARCH 9, 2015

Current Trends These are developments happening now that will provide the context for industry changes. Implications for Martech Given the trends I’ve just listed, I see martech changing significantly. If the over-all trend is machines selling to other machines, why should martech be left out? Here’s what I have so far.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Customer Experience Matrix

MARCH 24, 2015

Still, distributed systems often don’t keep the kinds of aggregated historical data, such as trends in model scores, that are needed for marketing purposes. Well, wrap your head around this one: Media Optimizer, Adobe’s online ad manager (a.k.a. Confused yet?

Enterprise Management 120

Enterprise Management Work Management Marketing Management Planning 120

Customer Experience Matrix

MAY 4, 2010

Genoo can also assign lead score points for social media sharing. I'm not sure automated responses are such a great idea, but they will ultimately be the only way to manage the volume of messages presented in social media. Tags: crm demand generation marketing automation social media twitter.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

Customer Experience Matrix

APRIL 20, 2010

Marketers should work closely with salespeople to reinforce these trends, which promise to lower the overall cost per sale. Bringing up the rear are social networking and direct mail, which are rated equal – a pretty impressive showing for social media if you think about it – and Webinars.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Customer Experience Matrix

MAY 24, 2016

That doesn’t sound too controversial until you realize it means that mobile is no longer a “channel” or a “trend”. Instead, mobile is simply how things work whether the interaction is on the Web, in email, in social media, by text message, or, for the Luddites among us, by voice.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Customer Experience Matrix

DECEMBER 4, 2012

One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. This is happening to some extent, but not as quickly as I had expected. As the table accompanying my Balihoo post indicates, these are pretty much standard features for channel partner systems.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

JANUARY 7, 2010

We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting. I do expect vendors to converge on more standard social media features. Certainly those features will continue to grow.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

FEBRUARY 7, 2012

My last post looked at data from our just-released B2B Marketing Automation Vendor Selection Tool (VEST) to understand general industry trends and identify the greatest areas of improvement. Today we’ll look at the VEST data to see what’s still hard to find.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 22, 2013

The deal makes sense and will help Infusionsoft expand its social media capabilities, which have been limited. Infusionsoft’s approach is part of this trend. The system makes it easy for small business to generate leads through social marketing campaigns and track results. It will continue to operate independently.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Work Management Marketing Automation 120

Customer Experience Matrix

MAY 27, 2009

Prospect Profiler’s claim to fame, so near as I can tell, is that it also presents summaries and trends of the prospect activity, per this very nice screenshot from Eloqua: I don’t recall the other vendors doing that. The idea is to make it easier for the sales person to see patterns and then to drill into the details.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 21, 2006

VeriSign argues that consumers will use all three media as part of “one interactive communication and media system.” This implies both that they “expect to access any content at any time on any device” and that different devices will be used in different, complementary ways based on their nature.

Television marketing 120

Television marketing Mobile Advertising Social Networks Paper 120

Customer Experience Matrix

APRIL 21, 2010

In particular, two major trends are well under way: - information is much more accessible. The ease of publishing in blogs and other online venues has removed the bottleneck previously created by traditional media, allowing many more people to display their expertise and making them easier to find.

Opinions 120

Opinions Consulting Domain Internet Marketing 120

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. This borders on integration of Web display with marketing automation, an extremely important trend.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

FEBRUARY 13, 2014

The main basis for my prediction is high growth that vendors reported in 2013, and in particular a trend towards higher revenue per client among the vendors who share that information with me. Those top three are the key improvements that marketing automation provides over simple email or CRM systems, so this prioritization makes sense.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

APRIL 19, 2007

I often joke about how easy it is to take two or three loosely related bits of information and declare them a trend. We also see outsourced systems making it easy to try new methods and media with little investment or implementation time. But there’s also an opposing tendency to think that nothing fundamental ever really changes.

Paid Search Agency 120

Paid Search Agency Marketing Proposals Analysis Internet Marketing 120

Customer Experience Matrix

DECEMBER 1, 2017

But the usual whining about their power from competitors and ad buyers has recently been joined by increasing concerns among the public, media, and government. (Did you know that Amazon accounted for more than half of all Black Friday sales last week?)

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

NOVEMBER 6, 2007

I did however see some intriguing information from Datran Media , an email marketing vendor which seems to be emulating the model of the online ad networks. This illustrates another trend: combining many different online channels and methods in a single package. Most of the sponsors are offering services related to online ad networks.

Paid Search Agency 120

Paid Search Agency Ads Ad Exchange Media 120

Customer Experience Matrix

JUNE 17, 2019

From its initial base in retail and media, it has spread to new industries including travel, financial services, B2B, telecommunications, healthcare, and education. In short, entry of the marketing cloud CDPs will accelerate industry growth and reinforce current industry trends, not change the over-all direction.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Customer Experience Matrix

MAY 7, 2015

It performs the relatively common function of identifying trends but uses enough advanced technology, including natural language processing, topic discovery, and sentiment analysis, to impress me. It works across email, landing pages, text messages, social posts, Facebook ads, app notifications, and other media.

Marketing AI 120

Marketing AI Paid Content Work Management Lead Ranking 120

Customer Experience Matrix

JANUARY 14, 2019

Specifically, I was prepping for a presentation in Amsterdam, which meant I needed to present general industry trends and then see what is different in Europe. 1 Acquia, Closing the CX Gap: Customer Experience Trends Report 2019. 987 respondents recruited by email and social media. 9 GlobalWebIndex, Trends 19, 2019.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Customer Experience Matrix

JUNE 4, 2012

What emerges is an interesting portrait of industry trends in product development. The previous report already included basic social capabilities including sharing marketing content to social media, tracking responses generated from social media, and monitoring social media activity. We’ll get back to those in a bit.

Marketing Automation Services 120

Marketing Automation Services Mobile Marketing Marketing Automation Marketing Management 120