Anything Goes Marketing

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Of course, I did sift through over 1,000 tweets for trends as well the most memorable tweets. Social Media And B2B Marketing Social media played such a major factor at this event. I have added a few though.

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Is your Company Being Blogged About?

Anything Goes Marketing

I liked this site because it graphically represented the trends on a timeline and allows you to drill into them to see the actual blog posts. What are the trends? This week I found a new site that you can use to compare how you're company is doing on the blogosphere versus your competition. The tools is called www.trendpedia.com.

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Why I Use Twitter

Anything Goes Marketing

And hey, this blog is called "Anything Goes Marketing" so I'm just keeping it real on here and keeping you in the loop on the latest marketing trends. One of the best practice consultants at my company, Jennifer Horton, introduced me to Twitter as the next big thing in social media. I hope that you find this useful.

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Wake up and Send More Email

Anything Goes Marketing

Social media is all the rage these days and I’m in complete agreement that it should be part of your campaigns but let’s not overlook the power of email and how it’s being underutilized by many organizations today. Social media highlights. Tags: email marketing B2B marketing automation social media data management.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

It would be very useful to B2B marketers to have benchmarks to track if their automated campaigns are trending upwards or downwards year after year. Successful marketers are combining email with other channels such as SMS, direct mail, social media, tele-prospecting and recorded voice to maximize its effect. Tweet This!

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How do Marketers Measure Online Marketing?

Anything Goes Marketing

According to a Penton Media Custom Research study commissioned by PROMO Magazine , click-throughs and response rates are still mostly used to measure the success of marketing campaigns. for every dollar spent on it so there is a downward trend here. Measuring Email ROI On another note, the DMA found that e-mail's ROI will reach $45.65

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Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

kdewitte27 : # sds09 trend in channel demand gen strategy: let the partner create his leads and have the vendor support them with the right tools. Technorati Tags: B2B Marketing , sales marketing alignment , lead management , lead nurturing , Twitter , BtoB , social media , demand waterfall , marketing automation , marketing ROI.