ANNUITAS

JANUARY 20, 2023

In our new content series, Behind the Buzzwords , ANNUITAS will break down the complex jargon you see trending in go-to-market thought-leadership and help you cut through the noise to contextualize it for your organization. What does this word mean?

Top of Funnel 130

Top of Funnel Paid Social Agency Digital Marketing Funnels Advertising Mediums 130

ANNUITAS

DECEMBER 11, 2023

The key drivers of this breaking point are performance issues and budget issues: Performance issues: Conversion rates in paid digital media and content syndication have been trending down for some time, and outbound email is at some of its worst performance levels. This is a similar trend reported in the 2022 report , as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

ANNUITAS

OCTOBER 7, 2014

If you spend a lot of time and resources on social media, and your target buyers rarely have Twitter accounts, you are wasting your time – no matter how great your tweets may be. You would be surprised by the number of marketing and sales executives that are not engaged in social media, including LinkedIn.

B2B 100

B2B Sales Cycle Trigger Marketing B2B Sales 100

ANNUITAS

MARCH 21, 2023

Dynamic Chat gets More AI and Improved Routing Chat is obviously a top trend among marketers , especially as ChatGPT continues to both excite and worry a lot of marketing professionals. Let’s dig in to these new and advanced features. Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

ANNUITAS

JUNE 26, 2014

Erika Goldwater’s post earlier this week got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Use Twitter as your event curator -.

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

ANNUITAS

APRIL 20, 2020

Whether it’s a social media post, email copy, ad copy, blog post, white-paper, or ebook, your team is going to spend hours making sure the finished piece is polished. Sixty percent (60%) of marketers create at least one piece of content per day and it takes, on average, 1-4 hours to write a blog post.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

ANNUITAS

MARCH 18, 2014

One of the more ridiculous trends I have seen develop over the past few years is the “ justify my trip ” letter to technology user conferences. What if we could automatically post to social media when a new content asset and landing page are built out? Social media is content. Step Three: Content. Step Four: Technology.

Process 100

Process Planning Marketing Automation Services Demand Generation 100