B2B Marketing Traction

DECEMBER 13, 2011

This blog post answers questions you may be having about social media – Why do it at all? There are good reasons to invest in social media, and there is a way to create a credible presence on social media without a lot of time and money. So why do this social media thing? Social media is very doable.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

JULY 9, 2014

Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. I used Timken Steel as an example at the time of good, integrated social media.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

NOVEMBER 11, 2014

Everything is more visual on social media. Would your marketing staff benefit from how-to training or coaching? We have worked with many B2B companies to create content marketing strategies and set up social media platforms for content distribution. Social Media/Web 2.0 Here’s how to do it right.

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

JANUARY 4, 2013

Now that social media is used by more businesses, it’s become clear that there is a right (and wrong) way to use it. Social media is supposed to be an authentic and transparent online conversation with your peers – not a marketing ploy or a way to pull one over on your prospects. Do be organic. Be strategic yet human.

Social Networks 100

Social Networks Organization Peer-to-peer Curation 100

B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. And, there are those of us who know that social media works, but the fact is few B2B marketers have succeeded in implementing social media successfully. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

APRIL 15, 2013

How to Integrate “Recent Posts by Others” with Your Facebook Timeline by Stikky Media – this is a good post – love the sarcasm! ” Do you need help setting up, managing, or writing messages for your social media, including Facebook, Twitter and LinkedIn? Contact us today about our social media services.

Facebook 100

Facebook Companies Work Management CAN-SPAM 100

B2B Marketing Traction

APRIL 9, 2012

Do you want to train or inform your readers? If you need help defining your blogging voice or getting started in blogging or social media, contact Jennifer Beever at New Incite today. We provide social media and blogging strategic plans, blog set-up and training, and blog ghost-writing. Do you want to be controversial?

PR 100

PR Opinions Planning Blogger 100

B2B Marketing Traction

NOVEMBER 24, 2014

Follow some of your suppliers, customers and some industry media writers and their publications. You can find their Twitter accounts by going to their website and clicking on the Twitter social media icon or on the Twitter follow button. Social Media/Web 2.0 b2b marketing social media twitter' Twitter Icon.

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

APRIL 26, 2012

Engage with other bloggers by commenting on their blogs and other social media. New Incite offers blogging services including blog plans, set-up, training, and blog ghost-writing! How can you promote your blog? Here are eight ideas: 1. Increase the frequency of your blog post writing. Send a press release out about your blog.

Promotion 100

Promotion Blogger Curation Newsletter 100

B2B Marketing Traction

APRIL 13, 2015

social media (other than blogs), 2.) I think that this is because eNewsletters have existed for so long, backed by email utility companies that have trained marketers on how to use them and measure results. Use storytelling distributed on social media to “pull” buyers. At the top of the list for tactics used were 1.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

JANUARY 11, 2013

Now, it would be nice to know that people think for themselves, but much of social media builds upon consensus. Do you want a better presence on this social media platform? We provide LinkedIn training and set up as well as personal and company profile optimization. Questions about LinkedIn? Contact New Incite today.

Linkedin 100

Linkedin Social Media Act-On Display 100

B2B Marketing Traction

JUNE 20, 2014

We test the site, go live, train our client and turn the site over to them. If your look and feel, your messages in social media and on your website, or your other materials – your brand consistency – keep morphing and changing, you can lose the trust of your customers and followers. Are you about to update your website?

Marketing Websites 100

Marketing Websites Guidelines Paid Search Agency Vendors 100

B2B Marketing Traction

MAY 3, 2012

New Incite provides strategic planning, set-up, training, and blog ghostwriting for your blog. Contact us today for more information about our blog and social media consulting and services. If you’ve seen some ridiculous or meaningless blog posts, please describe them in the comments below.

Opinions 100

Opinions Content Press Vendors 100

B2B Marketing Traction

JUNE 6, 2014

This post includes information on the ideal length for other social media, including Tweets, Google+ updates, Facebook and more, so it’s well-worth reading. We provide consulting, training, and outsource marketing services to help you execute your programs and get results. Blogging analysis blog marketing'

Opinions 100

Opinions Blogger Stats Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 21, 2013

Read Jeremy’s related blog on how to show up credibly on social media – Just Be You! We provide LinkedIn training for corporations and individuals, as well as individual LinkedIn profile set up and optimization. Too many recommendations and reciprocal recommendations can be a detriment to a candidate’s credibility.”

Linkedin 100

Linkedin Curation Profiling Consulting 100

B2B Marketing Traction

DECEMBER 6, 2011

If an executive or employee with your organization or business has gotten traction giving a certain speech or training materials, leverage that information into a new service or other materials that can be sold or perhaps a book that can establish your organization as a thought leader. What can you leverage for marketing results?

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 25, 2012

Great at training and explaining your area of expertise in interesting ways? Now that we have more data to follow with online and social media marketing metrics automatically generated (traffic, click throughs, downloads, etc.), Does that person create great designs, and is there enough work to justify a full or part time position?

Work Management 100

Work Management Marketing Management Planning Paid Search Agency 100

B2B Marketing Traction

MARCH 30, 2012

If you want help figuring out how to better use LinkedIn, we offer LinkedIn workshops, one-on-one training and LinkedIn profile writing and optimization. Telling the story (with some salient details and keywords) about the problem you solved, the case you won, the job you had (even years ago), could get you found online today.

Linkedin 100

Linkedin Keywords Profiling Internet Marketing 100

B2B Marketing Traction

NOVEMBER 14, 2012

I’ve been optimizing and maintaining profiles and training clients on LinkedIn for the last few years. It is quite easy, and with a little thoughtfulness you can help your connections out on LinkedIn. If you have questions about or need help with LinkedIn, contact me at New Incite today.

Linkedin 100

Linkedin B2B Marketing Ideal Customer Profiles Opinions 100

B2B Marketing Traction

JUNE 15, 2011

Train your sales team on how to use LinkedIn features. Connect strategically with stakeholders – customers, prospects, partners, vendors and others. These connections become your platform for communicating via status updates and direct messages about new products, services and events.

Linkedin 100

Linkedin B2B Sales Peer-to-peer Work Management 100

B2B Marketing Traction

MAY 19, 2015

We’ve worked with businesses to create and execute marketing plans and train staff to do the work themselves on an ongoing basis. To read the Marketing Sherpa case study in full, use the link here. Do you need help planning and implementing your content marketing? Contact New Incite today. Photo from Flickr by Easa Shamih.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

APRIL 9, 2013

Social media is still a relatively new tactic in town for B2B marketers. Here are some tips for approaching social media practically. Have a strategic vision of how social media fits into marketing as a whole. Know your customers or clients, and their social media attitudes and behaviors. Social Media/Web 2.0

Social Media 100

Social Media Social Marketing Practices B2B Marketing 100

B2B Marketing Traction

JULY 23, 2014

I noticed that for some who were active with computers, software development and the early days of social media would submit documents using all caps, underlined phrases and sentences, and even highlighting words with different colored fonts to emphasize certain points. There is no need to type two character spaces between sentences.

Social Media 100

Social Media Paper Internet Marketing Rules 100

B2B Marketing Traction

MARCH 1, 2013

I think the biggest reason is the first answer – that when Facebook focused on advertising monetization and went public, what was a social media darling became tainted in the minds of its users. Other social media platforms? Interested in social media for your business? What do you think? Did monetization kill Facebook?

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100

B2B Marketing Traction

DECEMBER 28, 2012

Launch some training products. They like my presentations on marketing and social media and want more. I think I may make a list of my work colleagues I’m connected to on Facebook and think of a way to post to them on a regular basis that adds value. People have been begging me to do workshops.

B2B Marketing 100

B2B Marketing Planning B2B Facebook 100

B2B Marketing Traction

MAY 29, 2015

Social media expert. Something’s been bothering me as I sift through marketing information and visit other marketing providers’ websites, About pages and bios on social media. Maybe to the brick and mortar business owner who doesn’t know anything about social media, everyone’s an expert! Marketing guru.

B2B Marketing 100

B2B Marketing Ethics B2B Ideal Customer Profiles 100