The Point

OCTOBER 7, 2014

Also, the entire user experience occurs on the Twitter domain, so you’ll generate less social traffic to your own site compared to a Promoted Tweet using your own URL. Facebook generates so much traffic that impression and click volume can be relatively easy to come by compared to LinkedIn and Twitter.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

DECEMBER 6, 2010

In fact, I’ve written much more in the last 12 months about social media and lead nurturing, yet many of those posts didn’t make the cut. The moral of the story is this: if you’re looking to increase traffic to your blog, yes: it starts with compelling content, but titling your posts with search in mind can make all the difference.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

The Point

JUNE 5, 2018

However, respondents also indicated that they’re finding it difficult to drive that inbound traffic: only 34% said they were happy with their organic search results; only 31% were satisfied with their social media efforts; and, less than a quarter (21%) were satisfied with the impact of their blogs.

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

The Point

AUGUST 16, 2016

The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns. Results are also promoted on Twitter ( @brandolympics ) and using the hashtag: #BrandOlympics2016.

Microsite 100

Microsite Campaigns Demand Generation Agencies Branding 100

The Point

APRIL 21, 2010

Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. convert that search traffic to measurable sales leads. And these weren’t just tire-kickers – fully 22 percent of the new prospects requested immediate sales contact.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

The Point

FEBRUARY 8, 2011

In addition to tips, ideas, and opinions from some of the brightest minds in social media, the report also includes links to more than 60 articles and blog posts about blogging strategy, tactics, and best practices for B2B Marketers. My contribution is reproduced (with permission) below. Title blog posts with Google search results in mind.

Aggregage 100

Aggregage Trends B2B Thought Leadership B2B 100

The Point

JUNE 1, 2010

You don’t have to be plugged into the new media scene to know that digital games are HOT. Momentum for a new breed of social and casual games is picking up speed as game titles migrate to the Web, social media, and smartphones. Build traffic, members, and recommendations for a Facebook fan page.

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

The Point

OCTOBER 29, 2014

Social media has contributed greatly, certainly, but so has the overall increase in web traffic, digital transactions, video and apps. (BK) Several factors have come together to bring analytics to life. First, the era of big data is here with the volume and velocity growing exponentially. The second is about the technology.

Lead Ranking 100

Lead Ranking Analytics Lead Scoring Conversion 100

The Point

DECEMBER 16, 2013

Other trends that are decreasing the role of Websites in B2B demand generation: • the growing prevalence of microsites, blogs, information portals, and communities that exist outside the corporate Website but are designed specifically to generate search rankings, Web traffic, subscribers, contributors, and sales leads. •

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

The Point

JUNE 24, 2010

As tweets, factoids draw attention on their own merits, but when linked to a landing page, also drive traffic to the main offer. Tags: B2B Marketing Content marketing Demand Generation Landing Pages Social Media landing page design twitter white paper promotion.

Landing Pages 100

Landing Pages Paper Demand Generation Comparison 100

The Point

NOVEMBER 28, 2011

Use Google Alerts, social media, and your PR agency to help spot potential topics. And perhaps most importantly, it extends the shelf life of newsletter content well beyond the inbox, by allowing it to live on in search results where it can continue to generate traffic, subscribers, and sales leads. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

MARCH 29, 2012

If the content on your blog is topical and relevant and insightful, and if you’re following basic SEO principles in your post title and body copy, there’s a high likelihood you’ll be generating significant traffic from interested prospects actively researching the types of issues and problems your company solves. Share this blog!

RSS 100

RSS Paper Case Study Case Studies 100

The Point

SEPTEMBER 20, 2010

A blog should be the centerpiece of your social media strategy. It should contribute significantly to overall search traffic and SEO rankings. Spend more on content and less on media. Or is it simply a dumping ground for company propaganda posing as thought leadership? First, it should be generating sales leads. Sound familiar?

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

The Point

FEBRUARY 4, 2013

Some of the key findings that I found most useful include: * Web traffic is seasonal. B2B companies reported much higher traffic in the first quarter and from September to mid-November. Should this impact on when B2B marketers plan their demand generation campaigns – perhaps focusing on Q1 and late Q3/early Q4?

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100