The Effective Marketer

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Content Marketing is the New PR

The Effective Marketer

20% year-over-year increase in media mentions (v 2.7% 15% year-over-year increase in social media mentions (vs 2% for followers). Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity. for followers).

PR 100
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Content Marketing is the New PR

The Effective Marketer

20% year-over-year increase in media mentions (v 2.7% 15% year-over-year increase in social media mentions (vs 2% for followers). Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity. for followers).

PR 100
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WordPress Plugins for Marketers

The Effective Marketer

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. Let us know! Like Be the first to like this post.

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How to Maintain Great Content Curation

The Effective Marketer

On the other hand, proper content curation can be a powerful tool for both building your site and driving traffic to it. Interact with other webmasters on social media and encourage them to send you interesting links. In fact, in the best possible cases, it can make you an indispensable part of your niche’s ecosystem.

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marketing action plans

The Effective Marketer

There’s a whole discussion around marketing ROI that we should have at a later date, I think most of you are already developing plans with specific goals in mind be it lead generation, web traffic, referrals, and even sales. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100
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How Viral Marketing Can Kill You

The Effective Marketer

Be prepared for the traffic : can your website, call center, sales reps, and other relevant operations handle the potential surge in traffic? How will you be able to tell whether your viral marketing campaign was successful? Define metrics that you’ll use to make sure you haven’t wasted your time or money.

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free stuff that sells. maybe.

The Effective Marketer

This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized. Please share your experiences! You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.