Content Marketing is the New PR
The Effective Marketer
APRIL 4, 2013
20% year-over-year increase in media mentions (v 2.7% 15% year-over-year increase in social media mentions (vs 2% for followers). Search Engine Optimization : having PR work closely with the SEO team to navigate the new waters of content marketing, like correlating inbound website traffic with PR activity. for followers).
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