Sales Engine
OCTOBER 23, 2015
But since Hubspot also notes that 90 percent of their lead generation on a month-to-month basis actually comes from old posts—so for purposes of the study they only tracked the traffic and leads generated from the new posts during the study—more on that later. Obviously if there’s fewer links to click on, you would expect a decrease.
Sales Engine
NOVEMBER 9, 2015
So we made a few big changes that have helped us achieve the growth trajectory that we want: We gave our marketing executive a quota We committed to content marketing The problem that a lot of companies still have is that marketing thinks its purpose is branding and awareness, measured through increased traffic to the website.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sales Engine
MARCH 28, 2016
Many companies have focused on increasing their inbound traffic for new leads to combat tighter spam regulations and more concentrated email filters. But increasing web traffic without a thorough conversion strategy is just branding and awareness— that won’t supply enough leads to salespeople to hit your revenue growth targets.
Sales Engine
MAY 11, 2016
All of your web traffic increases are great, but if we can’t lead the qualified prospects to some sort of conversion asset to help lead them through their own buyer’s journey, it’s just branding and awareness—and that’s not enough for feeding today’s outside sales person with qualified leads. B2B lead generation is all about conversions.
Sales Engine
SEPTEMBER 1, 2015
They’ve been writing one blog a month for an outside entity, and they regularly update their social media with interesting links and comments—but they can’t track where their business is coming from, and they can’t move beyond their own connections. Prospects are already shopping on the internet for solutions to their problems.
Sales Engine
AUGUST 22, 2016
Content Marketing to the Rescue Knowing that the best course of action was to implement a content marketing strategy focusing on thought leadership, First Rate sought help from Sales Engine Media , a content marketing firm headquartered in Austin, TX. “We
Sales Engine
AUGUST 22, 2016
Content Marketing to the Rescue Knowing that the best course of action was to implement a content marketing strategy focusing on thought leadership, First Rate sought help from Sales Engine Media , a content marketing firm headquartered in Austin, TX. “We
Expert insights. Personalized for you.
120 
Let's personalize your content