Kaon

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Hubspot Inbound Conference Recap 3 of 9

Kaon

Branded organic search, referral traffic, and social media traffic are among the most impacted audiences with regard to effective PR. Making stuff up-making up numbers and measures that have no bearing on actual business results. Measure what matters and what you can control when it comes to PR: Audience Reach. Engagement.

Hubspot 100
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Hubspot Inbound Conference Recap 8 of 9

Kaon

How to Measure Your Social Media Activities Using Google Analytics by Michael Stelzner of Social Media Examiner. Number one challenge all social media users face is measuring. Utilize Google Analytics to see what is coming through social media and how much traffic is coming from activities vs organic.

Hubspot 100