by Jesse Noyes | Tweet this With Facebook’s IPO this week, we thought it would be timely to look again at the share of traffic our customer’s get from various social channels to see if there have been any new trends since the  last time  we reported on this topic. The first thing we noticed was that  socially referred traffic has more than doubled since Q1 2011.  Traffic from Social Referrals Is Doubling [CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Perhaps not surprising given it is less than 2 years old. MORE >>

by Egan Cheung | Tweet this Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011? I was staring in disbelief this week at referrals to our customers from Twitter, trying to understand why it was completely obliterated when I remembered something: this past fall, Twitter started wrapping all links in their new URL shortening service, [link] , and in the process (though initially hidden), doubled their credited traffic to our servers! Chart: Where Did Our Twitter Traffic Go? If so, you aren’t alone.  MORE >>

What social campaign actually drove the most traffic and conversions? Only by tying social to your existing marketing platform, where you can track which platforms are delivering traffic and inbound referrals, can you compare social right alongside your traditional channels. Demand Generation eloqua social suite lead generation lead management marketing automation social Social Media social media marketing social sharing social sign-onby Rob Bois | Tweet this Pick up any sales or marketing trade pub, and you’re likely to see that 2011 was the year of social.  MORE >>

This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support. This week offer 8 rules for organizations looking to use social media as a support channel. The surge in the sheer number social media channels has given customers even more of a voice and has challenged companies to re-define these relationships. thorough evaluation of your target market and where they are will also provide insight into which social media channels you need to be on. And Focus. And Quora. MORE >>

Were you aware that when influencers share your content on social it can result in a dramatic increase in traffic and conversions? Wide-ranging in scope, the charts hit the most important topics hitting marketers today – from social media to email. Marketing Measurement b2b marketing Content Marketing dynamic content Eloqua Email Marketing JESS3 marketing automation marketing charts modern marketing social media marketingby Jesse Noyes | Tweet this Did you know that dynamic content can improve conversions by 50%? For those in the marketing game, data isn’t enough. MORE >>