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Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

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It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. Exposure is Top Benefit of Social Media.

Still Wondering How to Get Started in Social Media in 2016?

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It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who could use a good refresher on how to use it well. Perhaps you are not active on social media yourself.

5 Tips For Improving Your Social Media ROI

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by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media.

Does Social Media Deliver More Traffic Than Email?

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by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. So we decided to look at the data to see whether social referrals are driving more traffic to brands’ websites and landing pages.

B2B Marketing Trends for 2016

website traffic, brand. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media.

Let’s Celebrate the 2017 Markie Awards Finalists!

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DLT - Using their ABM framework, DLT was able to increase quote requests year over year by 40% and decrease their cost per impression on account-based advertising by more than 50% over their traditional media campaigns in print, radio and bus ads.

How To Run An Effective SMS Marketing Campaign

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Social media, foot traffic, television and radio ads, email newsletters, coupons, pop-up ads and more. SMS has become a popular marketing platform for businesses in recent years and for good reason. Its affordable cost and high ROI make it an irresistible marketing strategy.

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5 Reasons You Need a DMP

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With more companies seeking to implement a digital marketing strategy that reaches their target audiences in more effective ways while delivering high-quality traffic , the need to incorporate a data management platform (DMP) for your website and apps has become more critical.

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How Do B2B and B2C Marketers Use Social Media? [CHART]

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This week we analyzed the referred traffic to Eloqua B2B and B2C customers from 36 of the top social sites and pulled benchmark data that comprises the top 95% of traffic for each segment. How Do B2B and B2C Marketers Use Social Media?

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B2B Marketing Trends for 2016

website traffic, brand. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media.

Social Media is Even More Important in our Modern Marketing Future

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For many marketers social media has become something that they don't talk about anymore, but they know they have to use it for their success. We are way beyond the point of vanity metrics, and social media goals and metrics need to align with those of the business. Time and Traffic.

6 Strategic Trends Highlighted at Social Media Marketing World

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Social Media Marketing World is back for the third time in San Diego this week. Many of the big names in the social media space are here including Guy Kawasaki , Chris Brogan , Mari Smith , and more. What are some of the biggest trends that you’re seeing in social media today?

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3 Ways To Use Video To Get Tactical On Facebook

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" Facebook is absolutely taking traffic from Youtube right now with video. Earlier this year s ocial media analytics company Socialbakers released findings of a study they conducted re: Facebook posts.

4 Examples of Content Curation Done Right

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Verne Global began by taking advantage of free buzz generated through social media. More than 50% of Verne Global’s inbound requests for media and PR now come from Green Data Center News, and it usually only takes an hour a day to update — often from a mobile phone.

B2B Marketing Trends for 2016

website traffic, brand. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media.

6 Trends Highlighted at Social Media Marketing World

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by Lauren Harper | Tweet this Last week’s Social Media Marketing World conference was a dream for any social marketer. A picture is worth 1,000 words, or in the case of a social media manager, double the engagement. Simply put, more content equals more traffic.

20 Experts, 1 Awesome Resource: The Social Media ProBook

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by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves. The ProBook is a “re-imagining” to last year’s award-winning Social Media Playbook.

A Look at the Future of Social Marketing Automation

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His job is to raise the voices and share the stories of grassroots marketers, community managers, and social media managers, including those who use Oracle products and technologies.

How Marketers Should Engage Their Mobile User

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These features can be used in marketing strategies such as email , social media, and content marketing to enhance engagement and increase retention of your mobile app: For instance, users will receive emails and social media posts that deep link users directly to content inside of your app.

How to Produce 269 (or more) Content Assets From a Single eBook

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You can also pitch that graphic for syndication, and share it on Facebook, Twitter, and LinkedIn to drive more traffic to your communities.

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Top 10 Modern Marketing Posts of 2015

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Another thing to keep in mind is that the most successful blogs get significant traffic from older posts. When an older post starts getting lots of search traffic, it becomes a gift that keeps on giving. 100 Things You Are Doing Wrong on Social Media.

Upworthy’s Top Takeaways For Creating Viral Content

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by Joel Rothman | Tweet this Upworthy has been called the “fastest growing media company in the world”. They might take a video that has 1 million views, reword the title and drive 17 times the traffic. Optimize content for sites that are driving the most traffic.

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Here Are 40 Charts Marketers Can’t Live Without

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Were you aware that when influencers share your content on social it can result in a dramatic increase in traffic and conversions? Wide-ranging in scope, the charts hit the most important topics hitting marketers today – from social media to email.

How Data Can Be a Competitive Weapon in Your Content Marketing

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” This was a successful content marketing campaign for us: we created a wealth of content that generated awareness, inbound traffic, mentions on social media and earned media coverage.

4 Attributes of Your Next Content Marketing Superstar

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increasing traffic, brand awareness and lead generation. ?educating For that reason, your content marketer should also be able to repurpose blog posts or other media to create and edit video content. Social Media Marketing Skills- Promotion is often the missing ingredient when it comes to content marketing. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities.

5 Charts That Could Change Your Email Marketing

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I’ve said this before, I’ll say it again: Social media is not making email obsolete. Our analysis over several quarters demonstrated that email drove more traffic to customers’ web properties than social referrals.

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The Mobile Data Management Platform (eBook)

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As users spend more time engaging with media on mobile devices, brands are, not surprisingly, increasing ad spend on mobile platforms.

10 Tips to Help You Become a ‘Superhero’ Marketer

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Marketers can align their content sharing efforts with the social channels most likely to drive higher traffic and engagement, maximizing the impact of each campaign and boosting marketing ROI.

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Content Marketing Lessons From The New York Times Innovation Report

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” Less than 10% of traffic to The Times’ web site originates from social media. In this case, we’re referring to the act of integrating your social media strategy with your overall content marketing strategy.

Chart: Where Did Our Twitter Traffic Go?

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by Egan Cheung | Tweet this Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011? With this brilliant, if somewhat surprisingly tardy, move, Twitter has killed two birds with one stone: Bird #1: get credit for their referred traffic.

5 Ways Marketers Can Use Twitter Photo Collages

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While creating proprietary or design-specific images for social media can require bandwidth and planning, oftentimes visuals can give marketers the creative edge without an extensive project timeline typically assigned to bigger content launches.

How To Chop Up Your Webinar Content

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Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. Social Media. Social Media.

5 Trends from New Blogger Survey That Probably Won't Surprise You

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Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. What Media are Bloggers including in their Content? How Are Bloggers Driving Traffic to their Posts?

2 Key Tips To Help Rethink Your Marketing Analytics

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" Tools such as Google Analytics can be used to decipher where web referrals are being attained, but points out the limitations where offline media placements are concerned. She also proposes a formula for engagement rate to apply to traffic and collected shares and likes.

5 Ways You Should Be Using Marketing Automation

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Crack the Social Media Mystery. By this I refer to the lack of measurement that often goes with social media campaigns. Last year, a Satmetrix study found that 67% of companies do not measure or quantify social media engagement.

Cross Channel Marketing and the Future of Search

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adMarketplace, Apple, Bing, Facebook, Google, Instagram, and Yahoo, among others, hold a place in cross-channel campaigns -- but marketers still need to learn how to tie together the media similar to the way they learned to link desktop and mobile advertising.

B2B Marketers: 10 Ways to Juice Your Facebook Fan Page

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The tips are derived from our collaboration with BrandGlue , which grew our Fan page by 2,500 percent, increased Facebook-referred traffic by 150% and increased Fan engagement to about 3x industry norms. by Joe Chernov | Tweet this Have you ever been the only one dining in a restaurant?

Not On Pinterest? This Chart May Change Your Mind

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by Jesse Noyes | Tweet this When it comes to fast growth, few social media networks have had a run like Pinterest. The site is continuing to grow and to deliver traffic to content creators. Social Media b2b marketing Content Marketing Pinterest social media marketing

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9 Experts Answer “What Makes an Online Video Worth Sharing?”

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I generally share a lot of “how-to&# videos on social media because my work is training. Jon Buscall , Founder of Jontus Media. For instance, I shared this Lady Gaga spoof on behalf of a client on Facebook because I knew it engage the community and generate traffic.

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