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Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report

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It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. Every year Social Media Examiner conducts a large survey to get a pulse on social media marketing and how marketers are using it.

Still Wondering How to Get Started in Social Media in 2016?

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It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who could use a good refresher on how to use it well. Social media has gone from a check the boxes exercise to a critical component that is fully integrated into marketing campaigns and other business activities. Social Marketing

How Social Media Can Impact Corporate Culture

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This go round it's Social Media. The key to improving your company culture with social media marketing. Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement. Marketers are often pegged with questions related to the future of social media such as: Is Facebook still relevant? Read the full story on Media Post. Friday Five time.

5 Tips For Improving Your Social Media ROI

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by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. Unfortunately the fact is that not everything related to social media is quantifiable. Align again!

B2B Marketing Trends for 2016

website traffic, brand. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. video traffic accounts for more than half of mobile internet traffic, so it's. social media.

5 Reasons You Need a DMP

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With more companies seeking to implement a digital marketing strategy that reaches their target audiences in more effective ways while delivering high-quality traffic , the need to incorporate a data management platform (DMP) for your website and apps has become more critical. This is the most efficient process for managing one-to-one relationships. Why Your Business Needs a DMP.

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Social Media is Even More Important in our Modern Marketing Future

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For many marketers social media has become something that they don't talk about anymore, but they know they have to use it for their success. We are way beyond the point of vanity metrics, and social media goals and metrics need to align with those of the business. Time and Traffic. This is not news. This in turn requires measurable proof. Social Marketing

How Do B2B and B2C Marketers Use Social Media? [CHART]

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This week we analyzed the referred traffic to Eloqua B2B and B2C customers from 36 of the top social sites and pulled benchmark data that comprises the top 95% of traffic for each segment. Stunningly, B2C brands rely on just 5 social media sites for 95% of this type of traffic, and 75% of this audience is hooked into Facebook alone!

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6 Strategic Trends Highlighted at Social Media Marketing World

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Social Media Marketing World is back for the third time in San Diego this week. Many of the big names in the social media space are here including Guy Kawasaki , Chris Brogan , Mari Smith , and more. Stelzner went on to discuss some of the major trends that we are seeing now in social media, with the main one being video. 1. YouTube is powerful. Podcasting is growing.

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B2B Marketing Trends for 2016

website traffic, brand. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. video traffic accounts for more than half of mobile internet traffic, so it's. social media.

4 Examples of Content Curation Done Right

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Verne Global began by taking advantage of free buzz generated through social media. More than 50% of Verne Global’s inbound requests for media and PR now come from Green Data Center News, and it usually only takes an hour a day to update — often from a mobile phone. In fact in 2014, CNBC listed at as the #1 most overused word of the year. Verne Global data center.

3 Ways To Use Video To Get Tactical On Facebook

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" Facebook is absolutely taking traffic from Youtube right now with video. Earlier this year s ocial media analytics company Socialbakers released findings of a study they conducted re: Facebook posts. For more help when it comes to not only Facebook but all social media, be sure to download the Modern Marketing Essentials Guide to Social Marketing. wanna get tactical.

How Marketers Should Engage Their Mobile User

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These features can be used in marketing strategies such as email , social media, and content marketing to enhance engagement and increase retention of your mobile app: For instance, users will receive emails and social media posts that deep link users directly to content inside of your app. In our modern world, the average person has an attention span that lasts eight seconds.

6 Trends Highlighted at Social Media Marketing World

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by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. Michael Stelzner , founder of  Social Media Examiner , opened the conference with a keynote highlighting social media trends for 2014, and showed findings from their latest study  2014 Social Media Marketing Industry Report.  Blog, blog, and blog! 

20 Experts, 1 Awesome Resource: The Social Media ProBook

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by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  The ProBook is a “re-imagining” to last year’s award-winning Social Media Playbook. Specifics around the who and what of the avatar project were purposefully lacking. That project goes live now.

B2B Marketing Trends for 2016

website traffic, brand. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. video traffic accounts for more than half of mobile internet traffic, so it's. social media.

A Look at the Future of Social Marketing Automation

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His job is to raise the voices and share the stories of grassroots marketers, community managers, and social media managers, including those who use Oracle products and technologies. These tools would be able to interpret most any tweet (e.g., “Gah, leaving SFO now, lots of traffic on 101, not gonna get to my hotel until really late”) and respond appropriately and automatically via social.

Top 10 Modern Marketing Posts of 2015

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Another thing to keep in mind is that the most successful blogs get significant traffic from older posts. When an older post starts getting lots of search traffic, it becomes a gift that keeps on giving. 100 Things You Are Doing Wrong on Social Media. One-hundred things that you should not be doing any more on social media. This post is exactly what the title says it is.

How to Produce 269 (or more) Content Assets From a Single eBook

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It can be overwhelming to keep up with the quantity of content required to fuel the ever-growing number of distribution channels used to reach target buyers, from blogs to social media to marketing automation and beyond, not to mention content for sales enablement and account management… But it doesn’t have to be so much of a struggle. Let that sink in. Seriously.

Upworthy’s Top Takeaways For Creating Viral Content

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by Joel Rothman | Tweet this Upworthy has been called the “fastest growing media company in the world”. They might take a video that has 1 million views, reword the title and drive 17 times the traffic.  2. Optimize content for sites that are driving the most traffic. How have they risen so quickly? Use social networks to find content people are already talking about.

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Here Are 40 Charts Marketers Can’t Live Without

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Were you aware that when influencers share your content on social it can result in a dramatic increase in traffic and conversions? Wide-ranging in scope, the charts hit the most important topics hitting marketers today – from social media to email. by Jesse Noyes | Tweet this Did you know that dynamic content can improve conversions by 50%? We need insight. Why the redesign?

How Data Can Be a Competitive Weapon in Your Content Marketing

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” This was a successful content marketing campaign for us: we created a wealth of content that generated awareness, inbound traffic, mentions on social media and earned media coverage. Editor’s Note : Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Follow Dennis on Twitter @dshiao. We’re competing for YOUR attention.

The Mobile Data Management Platform (eBook)

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As users spend more time engaging with media on mobile devices, brands are, not surprisingly, increasing ad spend on mobile platforms. Now if anyone out there is still on the fence as to just how massive mobile data is and will become, consider that b y 2018*, the total volume of monthly mobile data traffic is forecast to be about half of an exabyte. And a lot more.

4 Attributes of Your Next Content Marketing Superstar

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increasing traffic, brand awareness and lead generation. ?educating For that reason, your content marketer should also be able to repurpose blog posts or other media to create and edit video content. 4. Social Media Marketing Skills- Promotion is often the missing ingredient when it comes to content marketing. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. IDC, Kenan Systems, Prospero (mZinga) and Millipore). improving SEO and customer service. ?building

5 Charts That Could Change Your Email Marketing

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Social Isn’t Replacing Email. I’ve said this before, I’ll say it again: Social media is not making email obsolete. Our analysis over several quarters demonstrated that email drove more traffic to customers’ web properties than social referrals. by Jesse Noyes | Tweet this Email is a solid part of the modern marketing mix. It’s not going anywhere. Make it Work for the Weekend.

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10 Tips to Help You Become a ‘Superhero’ Marketer

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Marketers can align their content sharing efforts with the social channels most likely to drive higher traffic and engagement, maximizing the impact of each campaign and boosting marketing ROI. With the enhanced focus on social media and the various digital marketing vehicles, there is an unstructured abundance of data that marketing teams must be effectively and efficiently analyzing.

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Content Marketing Lessons From The New York Times Innovation Report

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” Less than 10% of traffic to The Times’ web site originates from social media. In an article for superhypleblog.com David Deal coins the phrase “content hustling” which he defines as “sharing an idea across multiple distribution channels ranging from a brand’s web site to its social media spaces.” Or maybe it did. Never assume. Um, no.

Chart: Where Did Our Twitter Traffic Go?

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by Egan Cheung | Tweet this Have you noticed that your referral traffic from Twitter has basically completely dropped off since July 2011? With this brilliant, if somewhat surprisingly tardy, move, Twitter has killed two birds with one stone: Bird #1: get credit for their referred traffic.  Chart: Where Did Our Twitter Traffic Go? Hello again, Twitter!

5 Ways Marketers Can Use Twitter Photo Collages

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While creating proprietary or design-specific images for social media can require bandwidth and planning, oftentimes visuals can give marketers the creative edge without an extensive project timeline typically assigned to bigger content launches. You also can link back to their authored blog posts, driving traffic to your corporate blog. Thanks for joining [#Event].”

How To Chop Up Your Webinar Content

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Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. Social Media. You should start promoting your webinar, and any related blog posts, across owned social media channels at least two weeks before the event. Social Media. And she loves helping them do it. Here’s how we do it.

5 Trends from New Blogger Survey That Probably Won't Surprise You

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Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. What Media are Bloggers including in their Content? How Are Bloggers Driving Traffic to their Posts? Almost all bloggers use social media to drive traffic to their posts. How Frequently are Bloggers Publishing?

Cross Channel Marketing and the Future of Search

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adMarketplace, Apple, Bing, Facebook, Google, Instagram, and Yahoo, among others, hold a place in cross-channel campaigns -- but marketers still need to learn how to tie together the media similar to the way they learned to link desktop and mobile advertising. It's Friday Five time, our weekly roundup of five stories for one topic. This week: Cross Channel Marketing. And rightly so.

2 Key Tips To Help Rethink Your Marketing Analytics

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PR and Analytics are both about "finding the right story to tell" to ultimately "sell an idea." Tools such as Google Analytics can be used to decipher where web referrals are being attained, but points out the limitations where offline media placements are concerned. She also proposes a formula for engagement rate to apply to traffic and collected shares and likes.

5 Ways You Should Be Using Marketing Automation

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Crack the Social Media Mystery. By this I refer to the lack of measurement that often goes with social media campaigns. Last year, a Satmetrix study found that 67% of companies do not measure or quantify social media engagement. As well as traffic, there is often an emphasis on displaying ROI, which helps you to judge which online marketing channels are working best. 5.

B2B Marketers: 10 Ways to Juice Your Facebook Fan Page

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The tips are derived from our collaboration with BrandGlue , which grew our Fan page by 2,500 percent, increased Facebook-referred traffic by 150% and increased Fan engagement to about 3x industry norms. Social Media B2B b2b marketing brandglue Eloqua Facebook fan pages JESS3 social media marketingIt’s pretty grim when the kitchen is as quiet as the dining room. Want more?

Not On Pinterest? This Chart May Change Your Mind

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by Jesse Noyes | Tweet this When it comes to fast growth, few social media networks have had a run like Pinterest. The site is continuing to grow and to deliver traffic to content creators. Social Media b2b marketing Content Marketing Pinterest social media marketingSo what are the takeaways? 1. Clearly, Pinterest is not a flash in the pan. Subscribe. Not On Pinterest?

9 Experts Answer “What Makes an Online Video Worth Sharing?”

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For me:  It is relevance to what I’m thinking about, writing about.  I generally share a lot of “how-to&# videos on social media because my work is training.   I also share funny videos that relate to a topic I’m writing about, like this post I wrote about privacy and social networks. Marketers and creative types are constantly on the hunt for video marketing tips. Whimsy.”

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5 Really Good Reasons LinkedIn Bought SlideShare

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by Jesse Noyes | Tweet this Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin. According to a recent DemandGen Report article , SlideShare gets 40% more traffic from C-level executives than LinkedIn. Social Media b2b marketing Content Marketing lead management LinkedIn LinkedIn SlideShare SlideShare social media marketingLinkedIn has decided to purchase SlideShare for $119 million in cash and stock. It’s not a deal I can say I saw coming, but it makes total sense. It’s Like Pinterest for Business.

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

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Michael Stelzner of Social Media Examiner delivered that gem as he riffed on the importance of design. Just as we reimagined our Social Media Playbook into the Social Media ProBook , we’ve similarly revisited The Blog Tree. Much) Better Ranking System: Last year’s version looked only at Web traffic, and we received a bit of pushback on that ranking model. New ones.

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Graphic: The 3 Biggest Marketing Trends of 2012

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Salesforce.com unveiled its Social Marketing Cloud , combining its purchases of Radian6 and Buddy Media. Oracle snapped up social media marketing platform Vitrue. Pinterest, the social network for sharing the Web in visual form, became one of the primary traffic drivers on the Internet. It’s the end of a busy year, and that tends to put folks in a reflective mood.