Digital B2B Marketing

NOVEMBER 21, 2013

It is happening because web analytics packages are dramatically underreporting traffic from Twitter. When your web analytics package doesn’t recognize that traffic is coming from Twitter, Twitter doesn’t get the credit it deserves. Twitter Traffic Is Significantly Understated. How many leads came from Twitter?

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

FEBRUARY 23, 2012

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Digital B2B Marketing

DECEMBER 12, 2013

The result: marketers are forking over big budgets to be able to publish on media properties like Forbes, but they are getting just a tiny fraction of the traffic to their content that staff journalists are getting. Content Media CenturyLink Native Advertising Oppenheimer Funds' Photo Credit: Eldkvast via Flickr cc.

Advertisements 100

Advertisements Advertising Google Work Management 100

Digital B2B Marketing

MARCH 15, 2012

Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. It is a valuable recommendation that continues to drive traffic as long as you maintain it. of all traffic in February 2012.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

APRIL 25, 2013

In social media, we do the same thing. Over the course of the next three months, traffic from this individual’s Twitterfeed posts dwindled, finishing March with less than 1/4 of the visits sent in January. When someone with a significant following would join, I could see the impact of their shares in traffic to my posts.

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RSS Social Media Twitter Traffic 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). Being recommended (social media). Traditional media properties continue to be major traffic drivers and that traffic can kickstart social sharing and linking.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). Traditional media properties continue to be major traffic drivers and that traffic can kickstart social sharing and linking.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Social Media 100

Digital B2B Marketing

MAY 1, 2012

Social Advertising It may be some time before your social media presence is large enough to effectively seed your content through your own social media footprint. Until then, look to social advertising opportunities to present your content in a way that is similar to how it would be discovered in social media.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

OCTOBER 15, 2013

With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs. StumbleUpon’s paid program delivers traffic directly to your site, they never even click. That translates to lower cost, but also lower average traffic quality. Social Advertising. Placing your Content.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

JULY 11, 2013

Of those, more than 50% often come through your website and branded search traffic, not from any specific marketing campaign! PR, analyst relations, content marketing, events, social media, even internal marketing, can play important roles in establishing your brand. Increased Site Traffic. The Lead Generation Opportunity Gap.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

NOVEMBER 27, 2012

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. Here is a better way, along with actual results, that companies can use to drive leads through social media. There is nothing social about this! Social advertisers.

Lead Generation 100

Lead Generation Twitter CPL Cost per Lead 100

Digital B2B Marketing

JANUARY 22, 2013

Today, algorithmic media buying is one of the fastest growing areas in online advertising and without data, it wouldn’t even exist. Here are three steps that will guide both media and creative. Media Buying: Start Testing It If you already advertise online with targeted publishers and relevant data is available, test it.

DemandBase 100

DemandBase Banner Ads Banners Landing Pages 100

Digital B2B Marketing

MARCH 25, 2013

Providers: Vibrant Media, Kontera. Retargeting doesn’t have to stop with your site traffic. Although some tactics, such as retargeting, are catching on in B2B now, B2B advertisers are still missing many of the new opportunities modern online media provides. Providers: Simpli.fi, Chango, Fetchback. InText Ads. Retargeting.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Digital B2B Marketing

JANUARY 9, 2014

Even worse, I’m tired of publishers that like to name drop and associate big brands with bad behaviors because it drives traffic, even when the brand was innocent. The now common refrain says every company is a media company and every individual is a publisher. share your content on the social media!) Expert advice.

Marketing Report 100

Marketing Report Social Media Email Marketing Traffic 100

Digital B2B Marketing

NOVEMBER 3, 2011

Proponents applaud the easy exposure and traffic, detractors point to lower quality content being broadly shared and higher sharing volume. Get the Story Out Triberr has a captive audience of bloggers, particularly bloggers that cover social media, and they potentially have a great story that addresses a key complaint about Triberr to date.

Twitter 100

Twitter Work Management CAN-SPAM Paid Search Agency 100

Digital B2B Marketing

MARCH 7, 2012

However, in a day when content mills and automated curation tools use content to drive search and social traffic , these common definitions of inbound marketing fall short. Social media? Here are other activities that can easily masquerade as inbound marketing: Paid search?

Inbound Marketing 100

Inbound Marketing Customer Satisfaction Curation Broadcasting 100

Digital B2B Marketing

JULY 12, 2012

Add keywords like magazine, blog, news or site that describe media properties to the audience or category you are looking for. The information in the list datacards also provides a significant amount of information about each publisher’s audience, often more than is available through general research tools or media kits.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

FEBRUARY 21, 2012

Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Constant Contact : Looking for marketing and social media tips? Pinterest is the marketing flavor du jour. Many B2B marketers do not have any presence on Pinterest. Here are three of the better B2B marketing examples I found.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Digital B2B Marketing

JUNE 11, 2014

Unfortunately Google makes it difficult to identify branded search traffic today, ensuring marketers will continue to credit search for what would have happened regardless. Sorry to break it to you, but brand followers on social media have the same bias. Measurement Media analytics marketing analytics retargeting search view-through'

Doubleclick 100

Doubleclick Search Marketing Marketing Report Paid Search Agency 100

Digital B2B Marketing

JANUARY 24, 2013

Your blog eschews nearly all forms of social sharing, often with the belief that your audience doesn’t use social media. Without consideration for social media, other elements often suffer as well: images aren’t included and titles don’t grab attention or are too long to easily share.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Digital B2B Marketing

MARCH 7, 2013

The problem is, retargeting isn’t a scalable solution, it is limited by the traffic to your site and cannot reach new audiences. Share this post with every B2B marketer or media sales rep that needs to see it. This increases click rates and conversion rates dramatically with a level of targeting no other solution can match.

Banners 100

Banners B2B Marketing Leads Lead 100

Digital B2B Marketing

MAY 27, 2011

With the launch of the iPhone, mobile devices became media consumption devices. Now, with high resolution screens and simple navigation, mobile devices have become primary media consumption devices. Smartphones are used walking down the sidewalk and waiting in line as email, social networks or media capture a portion of our attention.

Mobile Marketing 100

Mobile Marketing Blogger B2B Marketing Social Networks 100

Digital B2B Marketing

SEPTEMBER 24, 2013

The approach Ari Paparo outlined could be created by any media company that users sign in to or, with reliability closer to today’s cookies, any site with either a large audience or a significant share of a niche audience. Going forward, marketers will not be able to report on or segment organic search traffic from Google.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Digital B2B Marketing

OCTOBER 23, 2012

Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about. In 2011, traffic was down 5% for the same comparison. LinkedIn just launched as a publisher with 150 thought leaders, influencers and public figures as their first journalists and contributors.

Linkedin 100

Linkedin Cost Per Thousand CPM Business 100

Digital B2B Marketing

JANUARY 19, 2012

To maximize the traffic benefits, you need the Google+ account that shared the information to be an account your audience trusts. When this happens, you are in “Your Audience’s Trusted World” This is the position that will improve search ranking and traffic.

Google 100

Google SEO Brand Identity Branding 100

Digital B2B Marketing

OCTOBER 13, 2011

They offer a reasonably reliable light rail commute option, free of traffic jams and accidents. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs at Babcock & Jenkins. Why do customers buy from you? Trimet understands this.

Service 100

Service Training Twitter B2B Marketing 100

Digital B2B Marketing

SEPTEMBER 25, 2012

LinkedIn traffic will increase. Giving endorsements and the endorsement notifications LinkedIn sends will increase total traffic and available advertising inventory. When connections no longer represent a strong connection, the value of connections and introductions on LinkedIn will also decrease.

Linkedin 100

Linkedin CAN-SPAM Ideal Customer Profiles Display 100

Digital B2B Marketing

OCTOBER 18, 2012

Measure traffic by company. Rather than just measuring clicks, registrations or downloads from individuals, Demandbase measures the increase in traffic from the companies you are targeting. Beyond just targeting, Demandbase allows creative to be customized to every company. If you want to tailor your message to every company, you can.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

Digital B2B Marketing

NOVEMBER 8, 2011

Note: I have seen search traffic on names or phrases that have only been used in the comments on this blog.) Content in any form can drive discussion, but blog capture and centralize more of the discussion and also keep it on your site, where it becomes additional content for search.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

Note: I have seen search traffic on names or phrases that have only been used in the comments on this blog.) Content in any form can drive discussion, but blog capture and centralize more of the discussion and also keep it on your site, where it becomes additional content for search.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

MARCH 13, 2012

The latest report shows Pinterest now drives more traffic than Twitter. You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic. How much traffic does each Pinterest pin drive? Your Turn Tracking traffic from Pinterest is the easy part.

Traffic 100

Traffic Marketing Analytics Tools Domain Content 100

Digital B2B Marketing

APRIL 24, 2012

Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. I’ve made it easy with the tweet button below (of course, you can edit the tweet first): Tweet Do you believe oversharing is a problem in social media?

Social Media 100

Social Media Media Content RSS 100

Digital B2B Marketing

MARCH 25, 2011

The company is profitable, growing, and for the moment, on top of business social media networking. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? One thing that has stood out is the engagement of LinkedIn traffic. For B2B marketers, LinkedIn cannot be ignored. Targeting Data.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

SEPTEMBER 19, 2013

But do native advertising programs that let marketers publish directly on a media property distribute content effectively? Do they really get the benefit of the media company’s audience? BrandVoice Traffic Vary Widely. However, most marketers are not publishing appealing content at a high enough frequency.

Advertisements 100

Advertisements Advertising Research Distribution 100

Digital B2B Marketing

APRIL 20, 2016

The advertising itself is generally purchased through exchanges and will generally come from a broad range of sites (from thousands to millions depending on the media partner and your specific program). From Demandbase to Vendemore to Neustar, IP data started to see widespread interest and adoption three or four years ago.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Digital B2B Marketing

JUNE 21, 2011

In addition, despite the number of reported LinkedIn shares, this blog has less traffic from LinkedIn in the last week than from HootSuite, and consistently receives significantly more traffic from Twitter than from LinkedIn. I am a digital and B2B marketer with a background in online media and analytics.

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

OCTOBER 25, 2012

For purposes of this article, we are focused on native advertising within traditional editorial publications, not native advertising formats used by social media platforms like Twitter and Facebook. Here are two examples of publishers offering native advertising opportunities appropriate for B2B marketing. Does your content measure up?

Advertisements 100

Advertisements Advertising Content Marketing Advertorials 100