B2B Marketing Traction

SEPTEMBER 29, 2011

There are three critical success factors business owners should think about when considering investing in social media marketing. I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. Be Strategic. Before you start Tweeting (!)

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

JANUARY 25, 2013

Social media optimization is the art of optimally using social media platforms to increase awareness of a product, service, event or brand. Search engines measure traffic to websites from social media outlets as evidence that your content is relevant and people are talking about it.

SEO 100

SEO Social Media Optimization Traffic 100

B2B Marketing Traction

NOVEMBER 25, 2013

With Google Analytics, you can measure traffic to your site, the source of the traffic, the exact traffic patterns, and more. But there is more to measurement than the technical hits and traffic measurements. If your website does not have this free tracking program installed on it, I highly recommend that you add it.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

NOVEMBER 6, 2012

” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the site and in social media will rank higher than those that rely on what are now outdated SEO tricks and techniques. In the hub and spoke system, your website and a strategic blog are the hub.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

OCTOBER 2, 2015

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Using quality visuals with your social media messages increases engagement. Social media marketing means there are lots of balls in the air. They work! ). Undoubtedly, more change is coming.

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

JULY 16, 2014

I also see a good number of B2B companies stick with traditional tactics, believing that new tools such as social media and digital marketing don’t apply. ” or, “We need social media!” There is no use doing SEO or driving traffic to a website via social media if the brand is wrong or the website is ineffective.

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

APRIL 26, 2012

Engage with other bloggers by commenting on their blogs and other social media. Write blog posts that include long lists (known to increase traffic) – e.g. 50 Tips; 101 Links; 100 Ways… 8. How can you promote your blog? Here are eight ideas: 1. Increase the frequency of your blog post writing. and Scoop.it. and Scoop.it.

Promotion 100

Promotion Blogger Curation Newsletter 100

B2B Marketing Traction

FEBRUARY 11, 2013

Inbound marketing is the art of attracting and engaging the right people to your website through traditional and social media marketing. First you have to get known online through social media and traffic to your website. Be consistent with your social media activity and content. So, how do you get to trust online?

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

JANUARY 20, 2015

Jennifer began blogging in 2009 and saw first hand how the blog increased awareness of her expertise, drove more traffic to her website and made her phone ring! Jennifer takes a practical approach to marketing for her clients, fitting marketing tactics that are appropriate for each situation. Manufacturing CEO.

Consulting 100

Consulting Marketing Mix Planning Tactics 100

B2B Marketing Traction

JUNE 28, 2012

I have categories for Social Media , Marketing Execution , Marketing Planning , Marketing Research and Analysis , Marketing Strategy and more. I blogged a lot about social media, and I decided that visitors to my blog may land on a post about Facebook or another specific social media platform and want to know more.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

MARCH 25, 2013

Most marketing departments have the creative program design and use some technology – perhaps in the form of a website and some social media. They don’t know what visitors do on their websites, they don’t know their website traffic patterns.

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

JANUARY 19, 2012

Optional - A unique URL that matches the blog name ( you can host the blog right on your website which drives more traffic). For help on blogging, social media, online (and offline) marketing, please contact us via our website form or call author Jennifer Beever, New Incite, at 1-818-347-4248.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

JUNE 17, 2014

You don’t have a plan or strategy for your online and social media presence. Your site has no integration with social media platforms. Social media links allow you and others to share information about your site and its content. Find out what social media platforms your buyers use and be there. Did we miss any?

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

MARCH 23, 2012

In addition, more people turn to friends on social media platforms to get recommendations and learn what they should use. If you do have PPC campaigns running, make sure that someone is not only monitoring traffic but also measuring conversions (sales). Two things conspired in the decline of Pay-Per-Click advertising.

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

JUNE 12, 2012

Your outreach activities, online and offline, are the spokes that feed traffic to the hub. Once you drive quality traffic to the hub, your website, the next steps are engaging and converting leads to customers. Does your website attract quality traffic? Once visitors land on your site pages, are they engaged?

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

DECEMBER 22, 2010

What’s the point of spending money to drive traffic to your web site… …if you’re not getting a return on your investment? Several of our new B2B clients came to us with this very frustration. Some SEO companies keep doing the same old tactics – and you’re expecting but not getting great results.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

DECEMBER 6, 2011

These could be a niche customer segment, a product or service or knowledge that your competitors don’t have, a speech your CEO gives that is highly popular, or even content on your website that gets the most traffic. Or, is it content that you can re-purpose in different media to extent your marketing reach?

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 25, 2012

Now that we have more data to follow with online and social media marketing metrics automatically generated (traffic, click throughs, downloads, etc.), This is a critical skill now that marketing has become more multi-faceted, with digital and mobile marketing being added to traditional print, mail, and trade show marketing.

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

AUGUST 22, 2011

My conclusion is that as long as you are blogging about your company, industry, products and services, you should set up the blog within your business website to add valuable relevant content and drive more traffic to the site. Having both a website and blog with separate domains would allow you to have four results per page.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

SEPTEMBER 27, 2011

When you notice that a particular blog entry on your site generated a lot of traffic and/or comments, create a video on the same subject. But how do you make time to create blog entries, videos, eBooks, whitepapers, podcasts, presentations and articles? The answer is re-purposing.

B2B Marketing 100

B2B Marketing Content Guidelines B2B 100

B2B Marketing Traction

MARCH 19, 2012

If your objective for the blog is to get found online and drive more traffic to your site, you might consider more frequency, perhaps one to three posts per week. I have a consulting colleague who specializes in a niche science. He blogs once a week and gets great results.

Consulting 100

Consulting Resources Traffic Contacts 100

B2B Marketing Traction

MAY 19, 2015

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

APRIL 9, 2013

Social media is still a relatively new tactic in town for B2B marketers. Here are some tips for approaching social media practically. Have a strategic vision of how social media fits into marketing as a whole. Know your customers or clients, and their social media attitudes and behaviors. Social Media/Web 2.0

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

JULY 8, 2015

There is an art to getting followers and engagement on social media platforms like LinkedIn. A colleague recently emailed me a question about how to get results from social media. The social media platform in question is LinkedIn. Here is what has changed and what you need to do to get results. “I have a LinkedIn question.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

DECEMBER 13, 2012

A well-written blog with consistent posts can do wonders for driving traffic to your website. Increase social media connections and engagement. If there is one thing you add to your marketing next year, I would suggest adding a blog to your website. Use new ways of presenting online content.

Planning 100

Planning Marketing Plans Paid Search Agency Marketing & Strategy 100

B2B Marketing Traction

MAY 21, 2014

On what social media and other online platforms are your audiences? One of the failures many of us have observed in content marketing are marketers who believed that quantity trumped quality, and they slapped together fluffy blog posts with little substance and no value and other content in an attempt to drive traffic to their site.)

Planning 100

Planning Content Marketing Content Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 23, 2011

One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline. Citizen Marketing and Social Media. Measuring Marketing Results is More Accurate.

B2B Marketing 100

B2B Marketing Trends Paid Search Agency Advertising Agencies 100