trade Media Related Topics 
What Works - What Doesn't
NOVEMBER 8, 2021
Another trick I use to find a media relations person is to go to the “news” section, assuming that each press release will have the name of a media contact. But amazingly, there’s often no contact person listed on the press release, just “Follow Us on Social Media” links.
What Works - What Doesn't
OCTOBER 5, 2021
Of the hundreds of pitch decks I’ve seen as a trade press editor, too many left me waiting until slide 26 for a clue about the company’s value proposition, or even a clear description of their product or service. You probably already have variations of your deck for customers, for analysts/media, and for investors.
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