trade Media Related Topics 
Chris Koch
MAY 20, 2011
Many marketers involved in social media management tell me that they struggle to get their subject matter experts engaged in social media. Create an idea network as the basis for social media. Partnership with trade associations. When ideas are an expectation, social media participation is easier. Awards programs.
Chris Koch
APRIL 16, 2010
We just completed our ITSMA survey on social media. Marketing owns social media management. In our survey, we asked, “In your company, is marketing the catalyst for social media being used by others in the company (product development, HR, etc.)?” That’s where social media comes in. But one finding sticks out.
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Chris Koch
MARCH 12, 2010
Social media is raising the bar on customer intimacy. Social media is making that fact plain. We’re all struggling to move from the traditional arm’s-length, temporary campaigns to the always-on, direct relationships inherent in social media management. Social media reduces the incremental cost of content.
Chris Koch
JANUARY 15, 2010
He swung his expanded briefcase up onto the table, pulled out a media kit bulging with press releases about speeds and feeds and plunked it down on the table in front of me. Pledging to do more with social media isn’t the answer. Getting into social media really means getting into publishing. That’s for you,” he said.
Chris Koch
OCTOBER 12, 2009
We’ve all heard a lot of debate lately about whether social media is an evolution or a revolution. Look at it this way and social media inevitably becomes evolution, as social media researcher Josh Chasin convincingly argues here. But I think we lose sight of the revolution by looking at social media in isolation.
Chris Koch
NOVEMBER 13, 2009
Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. I think that’s the right decision—up to a point.
Chris Koch
NOVEMBER 13, 2009
Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. I think that’s the right decision—up to a point.
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