B2B Marketing Traction

MAY 6, 2013

If you decided late in the game that you must attend a sold-out trade show, there’s still hope. For years I have been saying that there are many ways to market at trade shows without buying an exhibit space. I actually recommend this to ensure that a trade show is not a complete bust. An article in B2B Magazine, No booth?

Trade Show 100

Trade Show B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

AUGUST 15, 2011

” My colleague Kim Defenderfer of California United Bank , asked me to speak about Social Media to a CEO Forum sponsored by California United Bank and CPA firm Rosenthal Pearson Fong & Frew. This content can really extend your reach at a trade show to those who didn’t attend! Photos – upload company photos.

Facebook 100

Facebook Trade Show Press Cost per Acquisition 100

B2B Marketing Traction

JANUARY 31, 2012

” Pinterest is a social media site that allows members to create boards for images that they like. Pinterest was founded in December 2010 and was named as a top ten social media site by October 2011 with over ten million visits per week. Karlie recommended a board for best tips for trade shows.

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

B2B Marketing Traction

MARCH 29, 2012

One day Joe sees the print ad of a software company in a trade journal. Then, Joe gets a postcard in the mail that tells him the same company will be at the trade show he is attending next month. At the trade show, Joe sees a brief demo of the product and asks for more information. How does it work? He reads it with interest.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

JULY 16, 2014

I also see a good number of B2B companies stick with traditional tactics, believing that new tools such as social media and digital marketing don’t apply. ” or, “We need social media!” There is no use doing SEO or driving traffic to a website via social media if the brand is wrong or the website is ineffective.

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

OCTOBER 28, 2014

Are your competitors on social media and you’re not? Are they getting press or running ads in trade publications? Are they going to trade shows that you haven’t thought of? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers?

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

FEBRUARY 3, 2012

Stop running those ads/attending trade shows just because you always have. Start becoming a part of the social media conversation. What Marketing Things to Start Doing. Start understanding your customers – create marketing personas and use them. Start tracking engagement of prospects and customers.

Trade Show 100

Trade Show Planning Paid Search Agency Marketing Prospects 100

B2B Marketing Traction

APRIL 16, 2012

Social media. You will want to use your logo on your social media profiles to ensure your brand is consistent. A lot of social media sites require thumbnail or square graphics. Imprinted on giveaways for trade shows? Some companies are crowdsourcing logos and other designs through social media. Same as fax.

Trade Show 100

Trade Show Social Media Ideal Customer Profiles Planning 100

B2B Marketing Traction

APRIL 13, 2015

social media (other than blogs), 2.) Use storytelling distributed on social media to “pull” buyers. Your great content in the forms just mentioned exist on social media platforms and on your website. The survey results showed that B2B marketers still use tactics that are not that effective. eNewsletters, 3.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

MARCH 13, 2015

And most recently, I’ve been hearing about marketing providers who are just proposing the latest new tactic – social media – witho ut taking time to fully analyze and understand the client and their industry. Understanding of technology.

Consulting 100

Consulting Planning Marketing Proposals Cost per Acquisition 100

B2B Marketing Traction

DECEMBER 9, 2014

Connect with industry thought leaders, editors at publications, potential partners on appropriate social media. If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest. What’s appropriate?

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

MARCH 21, 2012

You paid for search engine optimization (SEO), email and direct mail campaigns, trade shows, perhaps even advertising campaigns to get leads for your sales department. Now it’s time to also focus on MOFU, middle of the funnel qualified lead nurturing and development. Great MOFU will get you to the bottom of the marketing funnel, BOFU.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

JANUARY 3, 2014

Your presence on social media and how others share your content makes a huge difference. If you need assistance, I provide marketing consulting, including strategic plans and implementation of traditional and social media marketing. Use of images and substantial articles or blog posts are the new winners. Get more visual.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

APRIL 24, 2013

Today there is less focus on a physical or geographic place to sell a product (such as in what media do we advertise, at which trade shows, etc.) Solution selling is not new – for years marketers have been stressing selling benefits, not just features. Provide Access to Your Solutions. Market the Value of Your Solution.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

APRIL 19, 2013

Ask questions like, “ Will this attract visitors to our exhibit at the trade show? We provide strategic marketing analysis and planning and implementation services, including traditional marketing, websites and social media. See my previous post on this – What Does Occam’s Razor Have to Do with B2B Marketing?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

JULY 19, 2013

According to Earle, “Every t-shirt purchased in-stores and online, comes with an experience; the pastry box packaging, oven mitt shaped neck label, hidden messages inside of some shirts, a story, and sometimes random gifts, like vintage Ghostbusters and Teenage Mutant Ninja Turtles trading cards. We are an experience-based brand.”.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

JULY 1, 2015

I know everyone is selling social media now ( I’m annoyed too, as it is not a panacea – it’s just another marketing channel! ). But, social media is a place where many people spend time. Read my post here for a practical approach to social media.). Read my post here for a practical approach to social media.).

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

JUNE 17, 2014

You don’t have a plan or strategy for your online and social media presence. But, are you trading cost-savings for slow performance and poor support? Your site has no integration with social media platforms. Social media links allow you and others to share information about your site and its content.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

FEBRUARY 1, 2011

We did direct mail, trade shows, spent a lot on advertising. Disruptive technology (Internet, social media) put buyers in charge…? We crafted the messages, pushed them out to our buyers (if we were smart we did so in a targeted way), and hoped for results. What did you say? We the sellers are no longer in charge?

Television marketing 100

Television marketing Trade Show Buying Cycle Sales Cycle 100

B2B Marketing Traction

OCTOBER 25, 2012

This is a critical skill now that marketing has become more multi-faceted, with digital and mobile marketing being added to traditional print, mail, and trade show marketing. Now that we have more data to follow with online and social media marketing metrics automatically generated (traffic, click throughs, downloads, etc.),

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

MAY 22, 2009

Trade Show Resources. Get some ideas on how to improve your Trade Show Marketing results by reading our blog entries and our article, The Truth About Trade Shows: 9 Tips for Marketing Success. Marketing and innovation produce results. All the rest are costs.” -- Peter Drucker.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

APRIL 14, 2011

They were going to exhibit their software product at a trade show in three weeks. Neither opportunity was a fit for me, but I was encouraged. This year, a B2B start-up in Northern California messaged me on LinkedIn. Could I help them? Three weeks? With traditional marketing, there’s not a lot you can do with just three weeks before a show.

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

MARCH 12, 2010

Some of the B2B inbound marketing tactics that fit this stage include quality content online in a variety of media (blogs, video, podcasts, eBooks, whitepapers), webinars, eLetters and newsletters, press coverage in trade publications and blogs, speaking at industry conferences and social network testimonials from beta and early customers.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100