Customer Experience Matrix

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MMA Modernizes Marketing Mix Models

Customer Experience Matrix

This includes what the company calls “multistage” attribution, which looks at intermediate touchpoints between an advertisement and the final purchase, and “customer cascade analysis”, which measures the long-term impact of advertisements on brand equity. MMA recently released the latest version of its flagship software, Avista.

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Future of Marketing Automation: Grow or Die

Customer Experience Matrix

I don’t claim any particularly deep insights into the latter: they'll continue to adapt to new media and buying habits, I guess. These would include not just “inbound marketing” through social media and search engine optimization, but also purchasing media such as online and offline advertising.

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V12 Launchpad Combines Prospect Database with Outbound Campaigns

Customer Experience Matrix

It''s still far from a complete marketing automation system: there are no multi-step workflows, event triggers, recurring campaigns, behavior tracking, CRM synchronization, touchpoint integration, or transaction database. Social media posting and listening is under development. Retargeting can be done through email lists or ad pixels.

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Marketing Technology of the Future: Beyond the Customer Data Platform

Customer Experience Matrix

Once suitably open architectures are in place, it should be easy to plug in new components like a better predictive modeling system, new type of video promotion, or the latest social media app. Similarly, if companies are bidding to deliver messages everywhere a customer appears, they won’t own the touchpoints.

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Matching Marketing Technology to Business Strategy: A Starting Framework

Customer Experience Matrix

As you may know, I’m working with Scott Brinker of Chief Martech blog fame and Third Door Media on the MarTech marketing technology conference set for August 19-20 in Boston.* It’s true that customers today expect every company to track their interactions and respond intelligently across all touchpoints.†

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ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management

Customer Experience Matrix

The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. The IMH sports a slick user interface with a very nice dashboard showing real-time updates of summary statistics for each channel.

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Customer Data Platform Guide Reviews Tools to Build Marketing Databases

Customer Experience Matrix

As customers interact across more channels, marketers need to not just meet them in every new location but recognize them and carry on a continuous conversation from one touchpoint to the next.