Tony Zambito

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The 10 Rules for Creating a Buyer Persona: Rule 9

Tony Zambito

.  Just as the invention of the printing press created the advent of knowledge and information being made available to the masses, the compass meant civilizations were given the tool to explore.    The compass allowed travelers and explorers to know what direction they were headed with a good degree of certainty. 

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The Redesign of Customer Experience in the Digital Age

Tony Zambito

  It is a sport that requires navigational skills using the tools of an orienteering map and a compass to navigate from one point to another.  Image via Wikipedia. Orienteering has become the new rage of outdoor sports and hiking. 

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The Social Buyer Engagement Index

Tony Zambito

  The report focused primarily on how companies are leveraging social tools and technologies to reach and engage customers in customer service interactions.    There has been much attention paid to content marketing and content strategy recently as a form of new media marketing. 

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Seven Buyer and Sales Trends to Watch in 2011

Tony Zambito

Sales will require adaptation to these changes with new methods, tools, and systems that map well to buyer behavior. The ability to map to buyer journeys and buying processes will increase as well as supporting sales with mapping perspectives and tools.    Trend 4: Evolving systems and tools to improve the sales experience.

Trends 100
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Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority

Tony Zambito

  Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology.    New technologies associated with mobile, digital, and social media is causing resurgence in customer experience thinking today. 

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A Conversation on 7 Buyer and Sales Trends to Watch in 2011

Tony Zambito

  I like the term digital age because it is a way of including all things such as social media, mobile, digital marketing, and even the iPad!    I previously mentioned in my article  How Social Media is Transforming the Buyer Experience that companies need to think like online educators. 

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The 4 B’s of Buyer Experience Innovation (2nd Rendition)

Tony Zambito

   Perplexing executives as well is the rapid infusion of digital and social media that buyers are engaging with at an increasing rate yet with no clear discerning picture of what the future holds.    Viewing what each function is capable of in isolation and missing the harmonizing around the buyer experience.