The Point

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Is Social Media Wasted on PR Agencies?

The Point

I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. Recently I was made privy to a social media plan authored by a client’s PR agency.

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Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

The main driver is almost certainly mobile advertising, which experts have estimated at accounting for more than 70% of digital media spend overall. For example, TV advertising alone may be diminishing in significance, but it still makes up more than one-third of all media outlays.

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How to Market an Analyst Report

The Point

But as news items, they belong in a press release, or on social media, not in a demand generation email designed (presumably) to drive engagement. The report is an invaluable tool for anyone actively considering or comparing solutions like yours. Now, these sentiments may be newsworthy.

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6 B2B Demand Gen Predictions for 2020

The Point

In 2020, platform tool sets will reach a maturation point that will force consolidation in various categories. – Ashley Kennedy, Digital Media Director. “I In 2019, we saw a continued trend of data integrations, specifically with solutions like intent data and IP address lookup becoming a standard in marketing platforms.

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Trends in B2B Email: ABM, Deliverability & Integrated Campaigns

The Point

DGR) What other channels/tools are companies using to augment their email marketing strategies? That’s almost entirely due to the emergence of ABM, where direct mail is perceived (accurately, in our experience) to be an effective tool for driving engagement, albeit at a higher cost. Direct mail? Chat bots?). (HS)

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Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

However, respondents also indicated that they’re finding it difficult to drive that inbound traffic: only 34% said they were happy with their organic search results; only 31% were satisfied with their social media efforts; and, less than a quarter (21%) were satisfied with the impact of their blogs.

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Radian6 Email Campaign Hits the Mark

The Point

There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) why a structured, strategic approach to social media increases the odds of building longer, more valuable customer relationships (Page 6). • What I like: 1.