Paul Gillin

JULY 19, 2013

Nora Ganim Barnes and her team at the Charlton College of Business Center for Marketing Research at the University of Massachusetts Dartmouth continue to produce some of the most consistent, rigorous and comprehensive research on social media adoption by both small and large businesses.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

NOVEMBER 8, 2010

Continuing on my post from two weeks ago about my favorite PC productivity tools, here’s another list of goodies. It doesn’t always find what you’re looking for, but it’s a good tool of last resort. Snagit is a great tool for this purpose, but it costs $50. Most are free, all are bargains. Photo/video.

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

OCTOBER 3, 2014

” Edited by David Wagman , a journalist and analyst who’s covered engineering for more than 25 years, the site features news, analysis, product research and tools, events, product catalogs, an interactive community and other resources typical of professional networks. IHS is the biggest media company I’ve never heard of.

Communities 50

Communities Verticals B2B Domain 50

Paul Gillin

JULY 29, 2011

The question of how to measure social media performance, particularly in a marketing context, continues to be one of the industry’s hottest topics. The most successful of those are reporting direct correlations between social media marketing and sales, and they have certain practices in common. And they measure like crazy.

Multi-Channel 50

Multi-Channel Top of Funnel Correlation Social Media 50

Paul Gillin

DECEMBER 18, 2012

One of the things that has always captivated me about social media is the power it gives to individuals to greatly amplify their voice. With YouTube views averaging about 25,000 per day, her story caught the eye of mainstream media, which is usually the turning point at which things happen.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

APRIL 18, 2012

The two most popular social networks – Facebook and LinkedIn – use similar tools and metaphors to provide strikingly different utility. This makes LinkedIn a compelling new tool for professional networking and lead generation. And if I’ve missed or misstated anything, I’d appreciate your corrections.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

JULY 15, 2011

PR practitioners who undertake influencer relations programs often discover an odd disconnect between them and traditional media relations: Bloggers don’t operate by the same rules as reporters. Do You Need A Social Media Specialist? In his opinion, everyone in a company should learn to use the tools.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

MAY 31, 2010

Technology Leadership Council is hosting its second annual Social Media Summit. Tags: B2B Social Media events innovation. There are a couple of events coming up in the Boston area this week that I hope you’ll attend. On Thursday, June 3, the Mass. David Weinberger (right) kicks it all off as our keynote speaker. Sign up here.

Forrester 50

Forrester Social Media Tagging Communities 50

Paul Gillin

JANUARY 2, 2011

I’ve discovered a way to automate this conversion using one of my favorite tools: the open source Notepad++. Select all text and choose TextFX|TextFX Tools|Insert Line Numbers. With text still selected, choose TextFX|TextFX Tools|+ Sort ascending and remove the check mark. You’re done!

Order 50

Order Twitter Tagging Keywords 50

Paul Gillin

JANUARY 17, 2012

Internet-based tools have been embraced across the company to compensate for the loss of physical proximity. The tool is enabling point questions to be answered quickly. Collaboration tools aren’t just for peer connections. A Connections search found just the thing in a completely unrelated industry. From the Top.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

JANUARY 25, 2012

I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. Use every channel you have.” I couldn’t have said it better.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

MAY 4, 2012

Qualman is a thought leader on the transformative potential of social media whose 2010 bestseller, Socialnomics , is considered a textbook in its field. I expected Digital Leader would instruct me on how to further immerse myself in these tools of change. Digital tools are a means to an end, but they shouldn’t be a lifestyle.

Social Media 50

Social Media Demand Lead Scoring Lead Ranking 50

Paul Gillin

DECEMBER 27, 2011

Developing organizations [those with the lowest rate of social media adoption] report lower-than-average improvements across all interactions at their organizations. Market share leadership in an industry, the final self-reported performance measure, correlated positively with the integration of social tools in employees’ day-to-day work.

Validation 50

Validation Research Correlation Customer Satisfaction 50

Paul Gillin

JUNE 17, 2010

Dell TechCenter and other initiatives like it are microcosms of the changes that are sweeping across corporate America as a consequence of the rapid growth of social media tools like blogs, communities and user-generated multimedia. In fact, B2B companies were among the earliest adopters of social media.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

AUGUST 4, 2011

This is an under-utilized tool that enables companies to present an HTML page as their default front door. Buddy Media uses it to capture leads , as does e-mail marketing provider Infusionsoft. EMC has several FBML pages, including a list of its other social media accounts and a game you can play only after liking the page.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JULY 9, 2015

Ninja Guide to Content Creation: Top 10 Writing Tools – Content Marketing Institute. Each of Robert Morris’ 10 tips points to a Web-based tool that will get you out of the starting blocks faster, improve your writing and boost your search engine visibility.

Hubspot 50

Hubspot Blogger Ideal Customer Profiles Twitter 50

Paul Gillin

JULY 13, 2010

Equally important, I hope you will tell your friends and help prove that grassroots organization using the tools of social media really can make a difference. GasPedal has partnered with charity: water , an organization whose goal is to bring clean drinking water to the estimated 1 billion people on earth who don’t now have it.

Word of Mouth 50

Word of Mouth Campaigns Conference Communities 50

Paul Gillin

DECEMBER 1, 2010

Because simulation games are not only a great way to learn but also an excellent tool for modeling business processes. It has racked up more than 75,000 Facebook fans and 50,000 downloads for what is essentially a B2B training and marketing tool. This is old-media thinking. This is old-media thinking. Why should you care?

Web 2.0 50

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals 50

Paul Gillin

MAY 13, 2010

After all, they want to get started with the cool new tools and usher new business in the door. But if the most important source of new business – the website – isn’t doing the job for them, the new tools are a waste of time. Are you using all the available tools? Clients are sometimes frustrated by this.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

APRIL 24, 2012

Social business isn’t about tools and promises. It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction. The tools help build trusted relationships.”. Photo via NigelBeck.com.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

OCTOBER 19, 2011

Dentoola consulting gives away reports on how to apply social media in the dentistry profession. Brody is no fan of the automated tools that enable page owners to auto-post content across multiple social platforms. You don’t have to incur manufacturing or mailing costs to distribute incentives with value. Get people involved.

Facebook 50

Facebook Tips Digital Asset Management Business 50

Paul Gillin

DECEMBER 9, 2011

Last week I posted a rant about the failure of CIOs to take a leadership role in their company’s social media strategies. Encourage people to use the tools they find valuable, find ways to accommodate them into your infrastructure and focus on security and data protection. Use the tools yourself.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

DECEMBER 16, 2010

I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social. See what happens when people apply innovation to the tools they use?

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

FEBRUARY 22, 2011

The market is too fragmented and no vendor pulls together all the necessary features, which include platforms, monitoring tools, social analytics and CRM. As a result, “If you want a complete social CRM system, you will have to piece together tools from multiple vendors,&# he concludes.

CRM 50

CRM Marketing Management Organization Salesforce.com 50

Paul Gillin

JANUARY 26, 2016

–New tech tools and big data so that we can no longer say half our budget is wasted but we don’t know which half. I picked a few quotes from the e-book that I really like. Download a free copy and find your own favorites.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

APRIL 27, 2012

The tools made it easy to find information and expertise by consulting friends. All members of the team can now apply social tools like tagging and profiling to identify and recommend experts who can help solve customer problems and closed deals. Familiarity Breeds Intent.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

JUNE 22, 2012

There’s a lot of data about the lousy tools most marketers have two analyze the flood of data they’re collecting, but the relevant point for tech pros is that “nearly 60% indicate that lack of IT alignment and integration are significant barriers to the adoption of technology.”

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

AUGUST 9, 2012

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. Updates are instantaneous, which makes Twitter a valuable news tool. Messages can be sent and received on nearly any cell phone.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

SEPTEMBER 15, 2011

I haven’t reviewed these tools in detail just yet, but it appears that influence is a red-hot topic in PR and marketing circles right now. Influence measurement is a natural evolution of conversation monitoring, a discipline that’s personified by Salesforce.com’s Radian6 tool and dozens of competitors. TopazPartners.com.

Analysis 50

Analysis PR Correlation Advertising Agencies 50

Paul Gillin

APRIL 10, 2013

Product managers are the ones who ultimately take the credit or blame for a product’s performance in the marketplace, and Brill sees social media as their ally at almost every level. Social media is about more than business, he emphasizes. Telling Stories. Most of the tales in Opting In are more upbeat.

Blogger 50

Blogger Opt-in Guidelines Social Media 50

Paul Gillin

JUNE 24, 2010

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. ROI calculations don’t work well for social media and they don’t work well for marketing in general,” says Benjamin Ellis, a UK-based serial entrepreneur who now specializes in social marketing. Reputation. Leadership.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

SEPTEMBER 6, 2011

Lately, I’ve been looking at Klout , the popular new tool that bills itself as “The Standard&# for influence measurement. In the interview with Schwartzman, who is the co-author of my B2B social media marketing book , Megan Berry said the company has “a million and one&# improvements it wants to make.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JANUARY 16, 2012

” This is not new tools, it’s a complete reinvention of systems that form the core of how a business operates. ” When you get serious about transformation, you stop thinking about tools and start thinking about platforms. Data and social tools will be embedded in daily work. “This is rethinking.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

AUGUST 6, 2012

Awareness Networks just announced a tool that takes an intelligent and customized approach to influence assessment. Awareness’ strategy is smart: It will focus on providing the core data mining and filtering technology and work with partners to deliver results to whatever marketing or sales automation tool they prefer.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

JANUARY 20, 2011

Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. There are plenty of opportunities to apply social media tactics, but the context is different. Download a sample chapter.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50