Marketing Interactions

OCTOBER 15, 2021

Marketers produce or oversee/govern much of the content used across the customer continuum, including for brand awareness, demand generation, ABM, sales outreach and follow-up, customer engagement, social media, events, advocacy programs, and more. Customer success also has a direct, individual focus with each account they serve and support.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

NOVEMBER 2, 2021

But it’s surprising how few marketers use questions as a tool and framework to achieve goals, including: Gaining awareness from specific personas, segments. In the comments on social media posts. It’s a beautiful tool for aligning marketing and sales with buyers to work in parallel across their buying process. Really elementary.

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Marketing Interactions

MAY 21, 2018

Content marketing has many inputs, from writers and editors to graphic designers, social media, SEO, and more. B2B marketers also often haven’t integrated their tools of choice, so teams jump back and forth among the tools and manually compile results in spreadsheets. People Challenges. Collaboration. I thought so.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

JUNE 23, 2017

She wants to be able to use a tool that will allow her to identify issues for a department and provide guidance on actions to take. There are tools you can use in this process, like Google’s Keyword Planner or Ubersuggest. Watering Holes and Social Media. Keywords and Phrases. This is where listening really comes into play.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

JUNE 23, 2017

A B2B Buyer Persona is a Functional Tool—Not a Poster with a Few Platitudes. Don’t overlook competitor websites, blogs, and social media accounts. Watering holes and social media. Yet merely 57% of B2B marketers say they have a deep understanding of the buyer personas included in their strategy. Content and channel preferences.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

JANUARY 30, 2017

This happens because B2B marketing is often based on a set of one-off, one-way interactions defined by what we believe the audience should do, whether it’s fill out our form, register for our webinar, share our blog post, follow us on social media, and more actions focused on us.

B2B Marketing 73

B2B Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 73

Marketing Interactions

MAY 23, 2018

It’s why I cringe every time I hear people insist that we need a social media strategy or a blogging strategy or some other channel-based strategy. Editorial calendars, while a great tool, can drive doing stuff versus creating meaning and purpose with our content. Marketing tactics are how you’ll execute on that plan. Create to Serve.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118