Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Social Media with Email Marketing – is it the Super Combo?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. Cold calling is replaced by useful content and tools that help people find them and contact them for more information. Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

DECEMBER 22, 2010

Just like any marketing tactic or tool, there are pros and cons. Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. It is a passion of mine and I also use it as a marketing tool for my business. Read full article…. Source: Marketing Sherpa/ KnowledgeStorm).

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Industrial Marketing Today

APRIL 23, 2012

Emerson Process Experts run by Jim Cahill (@JimCahill), the Chief Blogger, Surface Dweller, and Head of Social Media for Emerson Process Management. a global leader in the manufacture, distribution and service of electronic test tools, biomedical equipment and networking solutions. I know it’s Emerson again. video from Fluke Corp.,

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Industrial Marketing Today

JULY 9, 2010

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. The first is a diagnostic tool and the second one measures the health of the business. It’s a combination of tools, methods or procedures, and analysis and activities.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. You can read his entire blog post here.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 6, 2011

I’ll summarize the major findings from the study in this post but the headline of the cover story from the March 2011 issue says it all, “Sign of the Times: Wider Adoption of Web-Based, Digital Tools Usage Is Cruising Ahead.”. Yup, social media does work in the industrial sector, sometimes.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

MAY 22, 2012

Nikki Groom ( @IndustMarketer ) and Courtney Toomey ( @courtney_toomey ) are two people over there that deserve a lot of credit for their online and social media marketing. My social media friend Tom Lee, Jr., Manncorp Inc. The company’s products range from $50,000 to $20,000 and are all sold online.

Advertising Channels 60

Advertising Channels Cable BtoB Distribution 60

Industrial Marketing Today

JUNE 8, 2010

Pay attention to the terminology and words your target audience uses when they discuss their problems on social media, forums and blogs. My take: Use a keyword research tool like the free Google Keywords Research Tool to come up with a list of keywords and phrases based around the problems and solutions you discovered in step #1.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JULY 6, 2010

I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. A business blog can be one of the most powerful tools in driving traffic and generating high-quality B2B leads.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). That’s unfortunate because when a webinar is done right, it can be a very powerful tool to educate and engage your audience.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JANUARY 18, 2012

Don’t confuse this with website grading tools). Website marketing and promotion (Social media, blog, mobile friendly etc.). A good website audit will analyze and evaluate several key elements to measure the marketing effectiveness of your current industrial website. Navigation structure, HTML and backend coding.

Marketing Websites 60

Marketing Websites CMS Development High Quality Lead Top of Funnel 60

Industrial Marketing Today

AUGUST 10, 2010

In this post, I’m going to focus on a powerful DiY SEO tool for WordPress blogs. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JANUARY 26, 2010

It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Embrace social media: Yes, the jury is out on making a business case for social media but ignore it at your own peril.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 29, 2010

It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

APRIL 3, 2011

Visibility into complete repair history and analytical tools for spotting trends. It is a combination of search optimization (SEO), development of relevant and engaging content, social media, PR and other outbound tactics that drive traffic back to the company’s Website. Assistance with regulatory compliance.

Planning 60

Planning Work Management Marketing Automation Services Marketing Management 60

Industrial Marketing Today

JULY 16, 2012

However, these decision makers are probably not going to read your blog posts, follow you on social media or visit your Website. These buy decisions are not going to happen without C-level execs giving you the nod. These people make up what I refer to as the sphere of influence for the decision makers.

Lead Ranking 60

Lead Ranking Lead Scoring Marketing Management Paid Search Agency 60

Industrial Marketing Today

MAY 22, 2011

The current buzz about mobile marketing is probably second only to the hype surrounding social media. Other offerings include an array of collaboration tools like audio, video, phone and Internet conferencing that bring together process automation professionals located all over the world.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Industrial Marketing Today

OCTOBER 1, 2011

It is up to marketing to create relevant content, optimize it for search engines, promote it online via social media and other outlets, score prospects, nurture leads until they are “sales ready” before handing them off to sales. It needs to do all the heavy lifting for creating qualified opportunities for industrial sales.

Top of Funnel 60

Top of Funnel Inbound Marketing Bulldog Solutions Lead Scoring 60

Industrial Marketing Today

MARCH 17, 2011

These people find your blog while searching for answers to their current problem or visit via social media. stop you from launching or using a business blog as a powerful tool for inbound lead generation for feeding the top of your sales funnel. It is not just your latest post that draws traffic. Add a link…you know the drill!

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

OCTOBER 21, 2010

Just like any marketing tactic or tool, there are pros and cons. Social media: When others tweet about your blog post or content, it becomes more trustworthy versus you pushing it out which is usually looked at with suspicion. Social media accounts like Twitter, Facebook and LinkedIn are free to set up.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Industrial Marketing Today

MAY 3, 2010

How do you turn your business blog into a powerful sales tool? Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

AUGUST 26, 2011

Yes, a company blog does enhance their reputation and social media does increase their reach. Borrow some of inbound marketing’s analytical tools to provide more granular information to your sales force before they make the calls so they can engage with prospects in a more consultative manner rather than posturing and prospecting.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

MAY 2, 2011

Even though the original intent was to create a sales tool for its manufacturing customers, it went viral in a big way after the company posted it to YouTube. Corning, a manufacturer of specialty glass and ceramics created a marketing video called “A Day Made of Glass” to demonstrate future applications of its specialty glass.

Youtube 60

Youtube Video Marketing Paid Search Agency Advertising Agencies 60

Industrial Marketing Today

NOVEMBER 22, 2011

Cutco Cutlery in Olean, NY manufactures kitchen knives, knife block sets, gift sets, kitchen gadgets, cookware, garden tools and sporting knives that are sold through in-home demonstrations, exclusively by authorized independent sales representatives. Click here to view the embedded video. Click here to view the embedded video.

Youtube 60

Youtube Video Marketing Trends Advertising Channels 60

Industrial Marketing Today

OCTOBER 26, 2009

Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services. It was developed to help media and entertainment companies create and maintain content-rich, community-driven web experiences.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Industrial Marketing Today

APRIL 26, 2011

With all the buzz about social media, blogs and RSS feeds, are email marketing and eNewsletters dead? Where can you find the tools for dynamic content? Most major email service providers (ESPs) and Marketing Automation (MA) vendors provide the tools to easily create dynamic content within your emails. Not so fast!

Relevance 60

Relevance Marketing Management Marketing Automation Services Lead Ranking 60