| | | Everything Technology Marketing | |  Media + Tools | 9 articles |
| Page 1 of 1 | Previous | Next | EVERYTHING TECHNOLOGY MARKETING JANUARY 1, 2011  The Top-10 B2B Marketing Trends for 2011 1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. Social media will be more tightly integrated into traditional tactics such as email, webcasts, and content assets as another channel to broaden the reach of messages and drive conversions. Happy New Year! | EVERYTHING TECHNOLOGY MARKETING JANUARY 31, 2012  The Top-5 B2B Marketing Trends for 2012 And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. Happy New Year! It is time again for our annual B2B Marketing "predictions". 2 – Content marketing Content marketing went mainstream in 2011. | | | | | |
| EVERYTHING TECHNOLOGY MARKETING APRIL 12, 2011  Why care about B2B Content Marketing? Lead generation and nurturing is the promise of content marketing, in conjunction with marketing automation tools to deliver compelling content in a targeted fashion, and to move buyers though their buying stages and to influence their decisions (our next sneak preview will explore the reality of content marketing in terms of outcomes and results.) What are the main objectives? | | EVERYTHING TECHNOLOGY MARKETING APRIL 14, 2010  5 Ways to Better Marketing Performance with Marketing Operations Step 1 - Establish a Formal MO Function Marketing is getting more complex with new technologies such as social media, new tools like marketing automation, and higher performance and ROI expectations. Today, in many organizations the executive suite is demanding proof of ROI and CEOs are asking the marketing function questions like: What is your economic value add to the company? | EVERYTHING TECHNOLOGY MARKETING FEBRUARY 26, 2013  New Marketing Report: B2B Lead Generation Trends 2013 By leveraging the strengths of each individual brand, while simultaneously harnessing their collective reach and audience affinity, we provide market leadership and media best practices for our marketing customers to engage their customers across our portfolio. Finally, the new 2013 B2B Lead Generation Report is available! The results are in. | | | | | | | |
| - Leveraging Actionable Customer Data for Revenue Growth
Focusing on the profitable sources of revenue takes ensuring your organization, especially your marketing team, has the data mining tools, customer research, marketing automation software, and the ability to perform customer analytics. Customer data exists in a number of disparate systems, such as your web analytics tool, your social media monitoring tool, customer feedback and surveys, and your marketing campaign automation tool. By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.” What do they buy? MORE >> - Before you jump into social media, ask yourself: Do you know who speaks on your behalf?
By Debbie Laskey The topic on everyone’s mind these days is social media this and social media that. Those were just some basic questions for LinkedIn – there are more in-depth questions that apply to the other social media marketing sites. Sorry if any offense is taken by the IT folks, but the marketing teams are the ones to lead the defense and implement social media strategies. However, the tech people do have a place in the social media realm. Do you know who is responsible for entering your company’s details on LinkedIn? Think about it. MORE >> - Reengineering the White Paper - How to Build a Lead Stream by Shifting Tactics from “Send and Sell” to “Entice and Engage”
This second part of the series discusses how bringing a white paper to market must now radically change given the abundance of white papers and, more important, because online marketing tools (including but not limited to social media) enable marketers to get readers to come to them. As you might remember, the first article in the "Reengineering the White Paper" series by The Bloom Group was about how to develop compelling content. Great white papers are not so because the writing is great – they are great because the core ideas are.) MORE >>
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