Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Which media sources are relevant to your goals?

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media.

Social Media 100

Social Media ROI Media Lead Gen 100

Buzz Marketing for Technology

SEPTEMBER 26, 2008

Work Literacy is a network of individuals, companies and organizations who are interested in learning, defining, mentoring, teaching and consulting on the frameworks, skills, methods and tools of modern knowledge work. The topics they look at are what I might call social media literacy skills.

Social Media 100

Social Media Web 2.0 First-Mover Advantage RSS 100

Buzz Marketing for Technology

NOVEMBER 6, 2008

There is no doubt the speed of change in the media space is blinding. New tools become available to marketers and individuals alike nearly every week. Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing. Currently, he writes the social media column for BtoB magazine.

Social Media 100

Social Media Social Marketing BtoB Media 100

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. I think the same is true for the bevy of social tools.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JANUARY 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience. We discussed the best practices in scaling a social media team and content on a global basis.

Practices 100

Practices Best Practices Webinar Metrics Social Media 100

Buzz Marketing for Technology

SEPTEMBER 17, 2015

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. Focus on the core program and get that right before scaling to social media.

Service 100

Service Paid Search Agency Companies Leads 100

Buzz Marketing for Technology

JULY 28, 2008

. - Unisfair Upgrades Its Virtual Events and Environments for Businesses - Restoring the Meaning of Virtual Collaboration - Recording of Friday’s webinar on the future of work - The Design of Knowledge Work … The Industrial Era vs. The Networked Age - From Secretaries to Virtual Assistants to … Social Media Assistants?

Work Management 100

Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

AUGUST 3, 2011

Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively. So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand.

Brand Identity 100

Brand Identity Branding Social Media Analysis 100

Buzz Marketing for Technology

FEBRUARY 29, 2012

New social media tools for B2B marketers. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means. Influencer strategies and why they’re important. Facebook’s IPO and what it means for marketers.

B2B Marketing 100

B2B Marketing Marketing Automation Services B2B CMO 100

Buzz Marketing for Technology

DECEMBER 14, 2016

Brucculeri explained some of the background of how chatbots came to be, as well as their usefulness as a marketing tool. We work with brands across several industry verticals, including tourism, hospitality, entertainment, media, CPG, retail, quick-serve restaurants and more,” he said. Creating conversations, not messaging. “We

Conversion 100

Conversion Work Management Marketing Management Verticals 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

JUNE 6, 2012

Furthermore, you want to leverage the power of social media as much as you can- to extend your reach, to be able to get real-time data and feedback, to leverage the power of technology, and to do so without breaking the bank. And not all influential people are engaged in social media. So the ideal model might not work.

CMO 100

CMO PR Social Media Ad Agencies 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. Too much manual intervention and we need to evolve the analytical tools take the place of the “Connector” role.

Contacts 100

Contacts Tips Digg Social Media 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Related posts: Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. I’m excited to see what the next six years will bring. Predictions, anyone?

Twitter 100

Twitter Facebook Distribution Conversion Rate 100

Buzz Marketing for Technology

NOVEMBER 3, 2009

And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Let me explain … Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. Tags: social media Customer Support.

Contacts 100

Contacts Tips Social Media Sales Qualified Leads 100

Buzz Marketing for Technology

AUGUST 10, 2011

You can’t get more “accurate&# at “sentiment&# because what you are actually talking about is trying to solve hundreds or thousands of slightly different problems with one tool. From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth.

Analysis 100

Analysis Paid Search Agency Paper Social Media 100

Buzz Marketing for Technology

SEPTEMBER 3, 2014

Their most often used media and communications tools. Behavioral Targeting Big Data Data Analytics Data Mining Social Business Intelligence Social Media Competitive Advantage Customer Research Data Visualization Strategic Planning' Their awareness of ads and their habits for viewing them. General buying and browsing habits.

Planning 100

Planning Loyalty Research Social Media 100

Buzz Marketing for Technology

AUGUST 12, 2009

Today I would argue that is still important (and few marketers actually do it) but with the tools we have at our disposal you don’t even need to get out of the office to talk with customer. With today’s tools there is no excuse for not engaging with customer in real time – what’s stopping you? With Twitter!!

Advertising Agencies 100

Advertising Agencies Social Media Paid Search Agency Segmentation 100

Buzz Marketing for Technology

MARCH 16, 2009

Yet many companies limit the use of Social Media at work which I think is very short sighted. "Of Of those not allowed to use social media at work, 65 percent said their managers block access to sites like YouTube, Facebook and Flickr because they're afraid employee productivity will suffer."

Social Networks 100

Social Networks Rules Personalization Brand Identity 100

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. With the right tools, marketers can compile profiles using Facebook data authorized by the user (age, gender, location, name, relationship status, etc.) 7. Mysterious visitors.

Conversion Rate 100

Conversion Rate Facebook Conversion Ideal Customer Profiles 100

Buzz Marketing for Technology

MAY 15, 2013

Other types include customer relationship management (CRM) data and social media data. The aspiring CMO must then use this accumulated data to gain perspective on what customers want; analytical optimization and personalization tools will aid in this quest.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

MARCH 25, 2010

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. If your company is not listening to the volume of conversations out on social media – you are effectively ignoring them.

Service 100

Service WOM RSS Digg 100

Buzz Marketing for Technology

SEPTEMBER 10, 2009

There are 2 ways in which you can use social media to innovate when it comes to developing new products. 1) Product led innovations – here companies like Dell and Salesforce have led the charge in using tools to help them prioritize new product features with IdeaStorm and IdeaExchange (respectfully). Things they haven’t thought of yet.

Product 100

Product Social Media Tagging Studies 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. Below are the 10 most common reasons brands aren’t getting enough love from Facebook users, along with recommendations for better using the tools at their disposal. (In It simply can’t be Facebook’s fault…. Preconceived Notions.

Facebook 100

Facebook Ideal Customer Profiles Brand Identity Branding 100

Buzz Marketing for Technology

APRIL 15, 2016

Every two weeks, analysts faced the herculean task of reporting campaign results based on 10 different data sources, applying 20 different measures on 70+ products delivered by 100+ media partners. When I spoke to the POSSIBLE team they reported this free demo introduced them to a data warehouse automation tool from TimeXtender.

Work Management 100

Work Management Advertising Agencies Marketing Management Paid Search Agency 100

Buzz Marketing for Technology

OCTOBER 5, 2013

For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges. LH: Even though Knowsy is a tool for salespeople, we’re finding that the people who are bringing our tool into their organizations are, in fact, marketing departments.

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100

Buzz Marketing for Technology

OCTOBER 18, 2013

Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal. Social media has forever changed the way we use the Internet and consume information. Once considered to be a new “fad,” social media is now an integral part of consumers’ daily lives. Forge meaningful social relationships.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Buzz Marketing for Technology

APRIL 25, 2013

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media.

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Buzz Marketing for Technology

JUNE 27, 2008

Recent Media Appearances. The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. At the same time, the extraordinary rise of social media means that the thoughts arising from millions of conversations are now available to the world at large. About Ross Dawson.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

In short, what they do is act as a platform that aggregates all your types of media (both new media and social media) to create a very different type of experience than say a standard community. HiveLive has a very different take on Enterprise Communities.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

JULY 16, 2008

So, yes, learning professionals must learn and use these tools, and then apply the tools to there existing framework. Inoltre, fornisce la seguente lista di strumenti (tools) di base e alcune delle competenze necessarie al loro utilizzo: Â . Information Creation tools : Youtube, SlideShare, Flickr. Web Tools For Learners.

Wiki 100

Wiki Web 2.0 RSS Social Networks 100

Buzz Marketing for Technology

JUNE 27, 2008

social media. Wiki tools. There’s no good tool to display a specific set of tweets so here are a few highlights from his summary: @slmader JUST did my pitch! tools by using similar tools behind the firewall. La Rivoluzione dei Social Media entra nelle Imprese (Italian). RecentChangesCamp. recognition.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Buzz Marketing for Technology

SEPTEMBER 10, 2014

It was a big, involved study, but he was able to use social media mentions from the Edmunds database to identify the General Motors push to rebrand the Cadillac to be more in line with a European luxury car and less like an American family car, which is how many people were beginning to think of it. So I’ll give you a specific example.

Press 100

Press Social Media Analysis Social Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. Written by Sarah Perez / May 21, 2008 7:00 AM. / 25 Comments.

Social Media 100

Social Media Class Web 2.0 Media 100

Buzz Marketing for Technology

NOVEMBER 3, 2008

Social tools like blogs and social networking sites are helping crowds form around very discrete topics. This is an important fact since traditional media is no longer working. No consumer brand has been built on the back of traditional media for a while now. The Internet has eliminated the barriers of geography, cost and time.

Social Networks 100

Social Networks Barriers Network Marketing Internet Marketing 100