Biznology

JULY 17, 2017

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them.

Social Media 167

Social Media B2B Thought Leadership Media Customer Satisfaction 167

Biznology

FEBRUARY 21, 2020

Mastering the art and science of acquiring customers via leading social media platforms is extremely valuable, given that all your potential customers, numbering billions, hang out on Facebook, Twitter, Instagram, and other social platforms. When engaging on social media, be open, friendly, and conversational. Make It Personal.

Social Media 118

Social Media Acquisitions Ideal Customer Profiles Media 118

Biznology

MAY 25, 2017

There are a few important similarities between knowledge management and social media. Social media, on the other hand, is there to tell you what you peers deem important, based on their own life experiences so far, and you are there to ascertain, judge or agree with what they have to say. A place to increase your brand awareness.

Social Media 155

Social Media Work Management Peer-to-peer Media 155

Biznology

JANUARY 13, 2020

Chatting with customers can tell you more, including social media listening. The post Making Your New Website a Better Marketing Tool Than Your Old Website appeared first on Biznology. Finally, all of the above really boils down to how well you are engaging and educating your target audience. Analytics can tell you a lot about this.

Marketing Websites 156

Marketing Websites Budget Programs Planning Tools 156

Biznology

AUGUST 1, 2017

Last week I showed you how to tame the Facebook dragon in The Facebook Sharing Debugger Is An Essential Content Marketing Tool. I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool.

Validation 163

Validation Twitter Tools Facebook 163

Biznology

MARCH 22, 2017

Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started. You’ve got this.

Social Media 138

Social Media Advertising Channels Media Work Management 138

Biznology

FEBRUARY 22, 2019

TV and print media were the go-to forms of advertising for those who could afford it. One major advantage of using social media for marketing and advertising your small business is that it allows you to create relationships with your customers. Help earn customer’s trust. Like this post? Sign up for our emails here.

Small Business Marketing 151

Small Business Marketing Budget Programs Mobile Advertising Tools 151

Biznology

APRIL 24, 2017

Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year.

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Biznology

AUGUST 21, 2018

I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. Don’t Just Call In Your Social Media. You can totally post the same news and updates across all your social media platforms— fer sure— you just need to make sure you dress it up appropriately for each venue.

Social Media 137

Social Media Social Marketing Media Twitter 137

Biznology

JUNE 21, 2012

Most of you know that I know that I serve as Chief Strategist at Converseon, a leading social media listening company, so I don’t claim to be unbiased in my opinions in social media listening–of course I think that Converseon has the best approach, combining human analysis with technology that makes that analysis scale.

Social Media 80

Social Media Tools Media Aggregators 80

Biznology

FEBRUARY 15, 2019

Despite all your sleek brand activations, customers will develop their own understanding of your brand based on what they encounter online, not only the experiences that you have designed for them, but everything your employees, partners, advocates, detractors and others say about you in social media, review sites, etc.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

JUNE 2, 2021

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. ZOOM, as one example of a cobotic tool, has boomed and grown from 30 million to more than 300 million users since the pandemic began. Many home entertainment viewing habits have changed.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Biznology

OCTOBER 7, 2015

Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. Here are some tools that can help fuel your creative juices and find some great writing topics. This time, I entered in “social media,” “marketing,” and “blogging.” 15 Best Blogs To Follow About Social Media.

Tools 80

Tools Generation Wikipedia Keywords 80

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. If you want to get your own personal demo, click here , OK? Like this post?

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

JULY 25, 2017

If I was not, I could go to my SEO Plugin or other tool that you can use to adapt the way the title and description renders — and then rescrape the URL — until I am happy. The post The Facebook Sharing Debugger is an essential content marketing tool appeared first on Biznology. First post! Like this post?

Facebook 175

Facebook Tools Content Marketing Content 175

Biznology

JUNE 28, 2012

The other day, I posted about choosing the right social media listening tool for the right job. Any use of social media that is good enough for a person to look at individual social conversations can get by with just these free tools. Photo credit: Wikipedia. They just want it to be fast and accurate.

Social Media 80

Social Media Tools Media API 80

Biznology

APRIL 12, 2012

Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. That got me thinking about how social media wasn’t the first tool that we have such outsized expectations for. I am not sure that we should expect more out of social media. Credit: Wikipedia.

Social Media 80

Social Media Tools Media Wikipedia 80

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Channel Specific Monitoring and Traffic Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

JULY 5, 2016

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. Well, my passion and excitement for the beauty and magic of earned media blogger outreach and earned media influencer marketing has been restored.

Outreach 140

Outreach Blogger Media Advertorials 140

Biznology

OCTOBER 7, 2014

HootSuite is a combination of a number of useful social media management tools, including social media marketing automation, cross-posting toolks, social media response and tracking, and collaboration. This week, I’m adding the rest of the apps that I use on a daily basis. We all use HootSuite , or have.

Marketing Automation Services 80

Marketing Automation Services Automation Tools Marketing Management 80

Biznology

NOVEMBER 28, 2017

So, please enjoy this list of the top-10 Biznology of all time, in order, from the most popular, 11 inspiring case studies of digital transformation , all the way down to the 10th most popular, The Facebook Sharing Debugger is an essential content marketing tool –and everything in-between! Google is a lying liar that lies.

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Biznology

JUNE 30, 2015

I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. Why aren’t you using GaggleAMP?

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Biznology

AUGUST 8, 2016

90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working. Only 41% are able to measure their social activities.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Biznology

NOVEMBER 12, 2014

My webinar yesterday was about the dangers of social media listening. You’re staring at the dashboard of that slick social media listening tool that everyone likes so much, and you have the gnawing feeling that the data just isn’t right. The post The 7 Challenges of Social Media Listening appeared first on Biznology.

Social Media 80

Social Media Peer-to-peer Media Aggregators 80

Biznology

JANUARY 8, 2013

I was going to write about several tools but I think I will break it down. There are some web apps that have withstood the test of time, tools that I still use and sometimes abuse. I am going to spend the next few weeks focusing mainly on cool tools for you to look at this January — tools that I actually use.

Twitter 80

Twitter Tools CAN-SPAM Phishing 80

Biznology

MAY 6, 2015

the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Southwest Airlines took to social media touting how they are now the only U.S. Before the Internet and Web 2.0,

Social Media 80

Social Media Media Web 2.0 Marketing Management 80

Biznology

SEPTEMBER 21, 2016

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Tory Starr has been involved in media of all sorts for most of her adult life, including working on an Academy Award-winning documentary. INSPIRATION.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

APRIL 29, 2015

Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. All-in-One Social Media Management. Now there’s no excuse to waste time on visiting each social media site when you have social media dashboards. You’ve got your Twitter profile. Like this post?

Work Management 80

Work Management Marketing Management Tools Ideal Customer Profiles 80

Biznology

AUGUST 18, 2015

Over the last few weeks, I have been sharing my tools and processes with you. I’ll admit that I mostly use SocialOomph for their very handy auto-tweeting tool (I discuss it in detail over here: Your social media marketing automation solution ). Here’s my list: SocialOomph. Somebody make this for me, for us!

Marketing Automation Services 80

Marketing Automation Services Twitter Tools Work Management 80

Biznology

JANUARY 4, 2016

Are you using social media listening as one of them? If you’ve used only free tools, you might be wondering how they can help you with search keyword research. Yes, using more accurate paid social listening tools is better, but even the free tools can help. Social media listening can go broader.

Keywords 80

Keywords Social Media Research Long Tail Marketing 80

Biznology

DECEMBER 16, 2015

I mean, if all you want to do is detect a crisis leaping out of control, free tools can do that. If you are willing to sit a monkey in front of a keyboard to stare down the stream and extract what is important, free tools will work just fine. The post When free social listening tools don’t cut it appeared first on Biznology.

Tools 80

Tools Aggregators Sample Work Management 80

Biznology

JUNE 22, 2015

There were no solid competitive intelligence tools. Today, content creators can access a host of fantastic tools that make their writing life easier. The bad news is: building a “dream team” suite of tools can get expensive – and sometimes, it’s hard to determine what tools you really need.

Cost 80

Cost Tools Long Tail Marketing Broadcasting 80

Biznology

SEPTEMBER 1, 2015

Today, I will share the project management tools that I have used. Basecamp was the first tool I chose back when I started Abraham Harrison, until my team mutinied and made me us Central Desktop , which I never cottoned to (note to self: look up “ assertiveness training dc ” on Google ). Verdict: Too Soft.

Distribution 80

Distribution Work Management Marketing Automation Services Marketing Management 80

Biznology

AUGUST 4, 2015

Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. And the scientists over at Buffer concur.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

AUGUST 22, 2016

This is my first post – the introduction to a series spotlighting leaders in social media strategy. The “social media manager” – job title was not common ten years ago. But in 2016, organizations have a real business need to put someone in charge of listening to social media.

Social Media 80

Social Media Media Marketing & Strategy Paid Search Agency 80

Biznology

SEPTEMBER 4, 2015

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less. Therefore, marketing to all your social media followers in the same way is ineffective.

Social Media 80

Social Media Social Marketing Media Buzz 80