B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Our marketing partners use the same tools to post and engage with readers that I do. FORBES certainly has a voice.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. Our marketing partners use the same tools to post and engage with readers that I do. FORBES certainly has a voice.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

JULY 3, 2012

You generate your work on your own, with little need for assistance, using a variety of digital tools. Others come to you not just for help using WordPress or sizing an image, but also for advice on their new-media careers. Most of what you earn you only earn because your copy appeared online. Your work is uniquely digital in nature.

Marketing Proposals 100

Marketing Proposals Budget Programs Advertising Mediums Social Media 100

B2B Memes

JULY 15, 2011

Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. Will they sometimes wax too enthusiastic about new tools that turn out to be dead ends, like Jaiku , FriendFeed , or Google Wave ? I’m not sure she means it.

Peer-to-peer 100

Peer-to-peer Blogger Social Media Twitter 100

B2B Memes

APRIL 12, 2011

In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. In an online event this morning, webcast service provider On24 showed off a new webcasting platform that provides the kind of multimedia and social-media integration that the technology needs to thrive.

Webcast 100

Webcast Social Media Impressions Pricing 100

B2B Memes

OCTOBER 29, 2010

My hope was that tools like Reader and its peers, Readability and Instapaper , would encourage cleaner Web design. But I was heartened this week to read an article on The Media Briefing that suggests a much stronger corrective is on the horizon. Tags: Design New-Media Models design mobile new media.

Design 100

Design Peer-to-peer Mobile Advertising Tagging 100

B2B Memes

SEPTEMBER 15, 2011

One of the problems with Lavrusik’s pitch is that it aimed at mass-media journalists with large numbers of fans. For most journalists, particularly in B2B media, the limit of 5000 friends would never be a worry. As a personal branding tool for journalists, Facebook may have just slipped into overdrive.

Facebook 100

Facebook Work Management Marketing Management Differentiation 100

B2B Memes

MARCH 2, 2010

That is, cheap tricks designed to attract attention, not tools to convey information. “In this era,&# Esquire ’s editor told Ambroz, “when everyone’s excited about new media, we need to do everything we can to make older media as exciting as possible.&#. They are gimmicks. As gimmicks go, they are effective.

Fulfillment 100

Fulfillment Advertising Mediums Tagging Media 100

B2B Memes

OCTOBER 4, 2012

For Lichfield, the fatal flaw of the beat is that it is driven by the print model: “Yet the beats aren’t so much an objective taxonomy as a convenient management tool, devised for an old technology. Thinking about B2B media from this perspective has been an interesting exercise. I’ve drawn, so far, three conclusions.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

For Lichfield, the fatal flaw of the beat is that it is driven by the print model: “Yet the beats aren’t so much an objective taxonomy as a convenient management tool, devised for an old technology. Thinking about B2B media from this perspective has been an interesting exercise. I’ve drawn, so far, three conclusions.

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

JULY 25, 2011

Until journalists and their employers alike see Twitter and other social media accounts as equivalent in importance to other brand channels and manage them accordingly, the friction will only increase. But blending the professional and personal is exactly what social media is all about. Related posts: Be Yourself.

Twitter 100

Twitter Personalization Ethics Social Media 100

B2B Memes

MAY 13, 2010

But it appears that they will be offering a wide range of content strategy consulting, content creation, and software tools. What makes this meaningful is the fact that IDG is in essence recognizing the irrelevance of its own media vehicles, at least for some of its potential advertisers.

Content Marketing 100

Content Marketing Content Press Custom Publishing 100

B2B Memes

MAY 26, 2010

A while back, I lamented how social media seem to lead inevitably to the decline of editing and proofreading. Though it wouldn’t work in many forms of social media, this seems like a good tool for bloggers to employ. Tags: Editing Writing collaboration Cory Doctorow publishing models Social Media.

Blogger 100

Blogger Lead Ranking Social Media Tagging 100

B2B Memes

JANUARY 10, 2011

Try writing for Demand Media and you will quickly learn the harsh economics of content oversupply.”. As Josh Gordon pointed out last week, one of the primary attractions of social media is its low cost. It’s no wonder, he says, that they also think social media is one of their least effective marketing tools.

Content 100

Content Custom Publishing Network Marketing Social Media 100

B2B Memes

SEPTEMBER 19, 2011

Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. The next new-media challenge for journalists, I suspect, will be a diametrically different area, covered by Carla King on MediaShift last Friday: E-books and self-publishing. The resistance will not be so fierce.

Twitter 100

Twitter Course Facebook Cost 100

B2B Memes

FEBRUARY 27, 2012

Think, for instance, of how turntables, which might seem pure consumption devices, become creative tools in the hands of hip hop DJs. Damnation and Creation: Is Demand Media Devaluing Content? But this achievement is not unique to the iPad or even to other mobile computing devices. Publishers and the iPad: No Future in Control.

Creativity 100

Creativity Act-On Demand Course 100

B2B Memes

APRIL 13, 2011

Any journalist who ignores or deprecates such a useful tool for sharing information with readers is doing them a disservice. Instead, you simply click on the link and start reading. That is a powerful difference. It’s honest work that benefits readers and writers alike.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

DECEMBER 8, 2011

For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. Though he frequently attends and covers new-media events like Le Web, which he’s liveblogging about this week , Tinworth is no armchair pundit. Business models is, sadly, the obvious one.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

NOVEMBER 12, 2010

A few days ago, Joe Pulizzi itemized some of the different ways to describe content marketing , then added, “there are another 30 names for this including branded content, customer media, custom publishing and the list goes on.” As every editor knows, that’s a marketing tool as much as, if not more than, an editorial one.

Content Marketing 100

Content Marketing Ethics Eloqua Content 100

B2B Memes

AUGUST 12, 2011

The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. While this analysis suggests that many editors may not be making the best use of Twitter, it doesn’t necessarily mean they are not effective at social media in general.

Twitter 100

Twitter B2B Curation Ethics 100

B2B Memes

OCTOBER 19, 2012

Though Lacy thinks Circa ’s founders have overstated their case for these innovations, she says they have identified issues critical to the future of news media. And content must also be sensitive to each form of media. Its content is atomized, aggregated, and personalized. There is no single right approach.

Aggregators 100

Aggregators B2B Content Analysis 100

B2B Memes

NOVEMBER 4, 2011

In the new-media era of journalism, the arguably most important ethical principle is transparency. As Steve Buttry reminds us, attribution and linking are essential tools for achieving it. But there’s not a single link in the story. Related posts: Ethics: Is Transparency All We Need? Journalists as Buzzword Killers.

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

APRIL 29, 2011

For the last few weeks, though, I’ve been wondering if I’m not putting too much stress on visual media. The graphic arts are brilliant tools for communication, yes, but words are every bit their match. First, the simple availability of visual media should not constrain the visual element in our writing.

Advertising Mediums 100

Advertising Mediums Lead Scoring Lead Ranking Organic Leads 100