B2B Marketing Traction

JUNE 4, 2012

Are you getting too many emails or text messages from others’ sharing on social media sites? Note the link to a useful social media notification tool at the bottom of this post.). While researching this topic I found a great tool at notificationcontrol.com. Here is how you can control them.

Social Networks 100

Social Networks Social Media Twitter Curation 100

B2B Marketing Traction

JUNE 23, 2014

Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Today your customer touch point map should include any social media platforms that you use. Follow and engage with customers on social media. Add value for your customers by sharing informative content on social media.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 2, 2015

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Using quality visuals with your social media messages increases engagement. Social media marketing means there are lots of balls in the air. They work! ). Undoubtedly, more change is coming.

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

MAY 2, 2014

The reason is the need for CMOs to adopt technology and embrace and implement digital marketing, including social media, analytics of social media tools and data, and social response mechanisms throughout the entire supply chain. Social media requires both a use of technology and great marketing messaging.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

APRIL 13, 2012

Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects. Backup your social media profiles, including content and contacts or followers. V3 Integrated Marketing’s blog post on how to back up your social media accounts.

B2B Marketing 100

B2B Marketing Social Media Domain B2B 100

B2B Marketing Traction

JUNE 17, 2014

You don’t have a plan or strategy for your online and social media presence. A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online. A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online. Did we miss any?

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

NOVEMBER 21, 2014

Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. ” Reviews of marketing analytic tools: Web Analytics Review by TopTenReviews.

Enterprise Management 100

Enterprise Management Paid Search Agency B2B Marketing Marketing Management 100

B2B Marketing Traction

MAY 11, 2015

Selfie stick video or photo social media campaign. Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? Or, send a branded media stand for them to use while watching your video or even a video player itself, preloaded with your video.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

JANUARY 10, 2012

When it comes to blog posts that you share with your connections on social media, the post headline is even more important. 5 Tools to Battle Social Media Content Overload. ” a headline could say “Why Choose ABC Printing?” ” Blog Post Headlines that Work.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

OCTOBER 18, 2010

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Integrate Social Media into Your Marketing Plan.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Integrate Social Media into Your Marketing Plan.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

JULY 19, 2013

We now have a great tool – social media – that provides a platform for this. They especially (as well as other generations) want to be enchanted when they shop. So how can we B2B marketers enchant buyers? We need to tell our story. The more enchanting the better. We need to be human in our selling.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

JANUARY 19, 2015

Your newsletter sent by email is still an important marketing tool for staying in front of customers and prospects. For example, if you are targeting the millennial generation, perhaps your eLetter can include some short blurbs and links to a variety of media. Publish your eLetter consistently.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

MARCH 12, 2010

One marketing tool to use in determining which marketing strategies and inbound marketing tactics will be most effective in B2B marketing planning is your product or service lifecycle stage. Over the lifetime of a product or service, you go through different stages of introduction, growth, maturity, and decline.

Inbound Marketing 100

Inbound Marketing Marketing Budget B2B Marketing Product 100

B2B Marketing Traction

FEBRUARY 28, 2012

This kind of presence on Facebook requires minimal set-up time (1-2 hours at the most) and, if you use automated tools to feed content into your page, only minutes each week to maintain. Generate Leads on Facebook: 1-2 hours per week. To generate leads, you’ll need to spend more time.

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

DECEMBER 16, 2010

There are tools and utilities that allow you to stream news and information about your company automatically into your Facebook company page. For those who like Facebook, seeing the Facebook logo on your web site that indicates you are part of their community can help create an instant emotional connection to your company and brand.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

B2B Marketing Traction

MARCH 1, 2013

I think the biggest reason is the first answer – that when Facebook focused on advertising monetization and went public, what was a social media darling became tainted in the minds of its users. Other social media platforms? Interested in social media for your business? What do you think? Did monetization kill Facebook?

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100

B2B Marketing Traction

JUNE 16, 2015

Studies and behavior show that millennials expect easy-to-use decision-making tools, fast response, and stellar product or service experience. Step up your game with technology, expand your presence on social media, post videos on YouTube and photos on Instagram that speak to this generation.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100