The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). No wonder there is so much confusion when it comes to social media and viral videos! Problem is, many research papers contradict each other.

Viral Marketing 100

Viral Marketing Social Networks Content Network Marketing 100

The Effective Marketer

NOVEMBER 18, 2011

Looks like a personality test? If you are thinking about putting together a social media policy, for example, it would have to follow the brand strategy for your company. Funny vs. Taciturn. Outspoken vs. Introverted. Analytical vs. Impulsive. Likes to socialize vs. Keeps to himself. Wordy vs. Concise. Courageous vs. Prudent.

Content Marketing 100

Content Marketing Brand Identity Branding Planning 100

The Effective Marketer

JANUARY 27, 2014

But don’t take my word for it, I encourage you to make your own tweaks and test. You want people to recognize the landing page whether coming from an email clickthru, a social media link or a Skype IM. Come up with your own set of rules for your webinar landing pages based on what converts the most.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

The Effective Marketer

JUNE 23, 2009

They always have great content based on lots of testing they’ve done and publish their results frequently. Since I’ve seen their reports and webinars in the past, the presentation about calls to action and landing pages was more of a refresher. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JULY 13, 2011

Tweak your landing page, and test different versions. Collect and Engage : make sure you have a way to collect information from those interested in learning more about your products or services, and have a process that will make collecting such information easy on you. Plan for the success, and for the failure : be prepared, and react fast.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

JULY 5, 2009

Far from exceptional (I am a very harsh critic) and very focused on basics, I nonetheless had some great insights and came out with great action-ready items I am putting to the test at work. The ultimate test is whether the reader acted on your call to action. As long as your copy is engaging, your readers won’t mind.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 1, 2012

The emphasis on creating quality content has increased markedly since Google put the hammer down on many old tried and tested SEO tactics. Social media promotion – The most important aspect for promoting your site through content. Google ranks websites depending on indicators from social media. See his bio at the end.

Promotion 100

Promotion Marketing Websites Tips Curation 100