SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Zoominfo

FEBRUARY 22, 2021

Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. The death of email templates is accelerating. Sean Sheppard. David Dulany.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

SmartBrief - Marketing

OCTOBER 9, 2023

By comparison, X (the social platform formerly known as Twitter) will have 56.1 The platform was rolled out quickly to take advantage of frustration created by Elon Musk’s (mis)management of the X/Twitter platform. Despite the struggles, Threads may still become a major player in the social media ecosystem.

Twitter 52

Twitter Phishing Domain Privacy 52

Hubspot

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. 10 Copywriting Templates to Use in Marketing. Featured Resource: 15 Email Templates for Marketing and Sales. Social Media.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? Social media channel choices.

Planning 111

Planning Social Media Template Marketing Plans 111

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

Sprout Social

DECEMBER 7, 2020

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. There are a lot of different terms, reports and metrics to know about when it comes to social media marketing. Advanced social media analytics.

Social Media 121

Social Media Analytics Media Template 121

Biznology

AUGUST 1, 2017

I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool. Yes, that’s on me, but it should actually be on Twitter, too. ” That makes me so sad.

Validation 163

Validation Twitter Tools Facebook 163

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. Click To Tweet. Channel Goals.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Rev

AUGUST 2, 2023

Outbound tactics include cold calling, cold emailing and social media prospecting. Here’s an example of a message you can send to prospects found on social media platforms: Hey there! This can include blog posts, videos, and other forms of media that give insights into their industry or area of expertise.

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Social Media 119

Social Media Examples Work Management Media 119

Hubspot

MARCH 5, 2021

Below, let' s learn what a competitive matrix is, and review some templates and examples. Now that you know what a competitive matrix is and how to use one, let's review some templates that you can use for your own strategy. Competitive Matrix Templates. Download this Template. Content Marketing Analysis Template.

Template 84

Template SWOT Differentiation Analysis 84

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Type: Deck template.

Social Media 115

Social Media Training Course Resources 115

Scoop.it

OCTOBER 6, 2022

Look around you- if people aren’t glued to their Facebook, Instagram, and Twitter handles, they are engaged in fervent discussions regarding what’s trending over there. Such has been the rise of social media over the last couple of decades. Upload Your Contact List To Social Media Platforms. Read on to find out!

Social Media 84

Social Media Media Marketing & Strategy Business 84

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 138

Paid Content Paid Social Agency Social Media Webinar Metrics 138

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video? at least once.

Viral Marketing 126

Viral Marketing Social Media Video Marketing Media 126

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Sprout Social

AUGUST 5, 2020

We’ve also translated these steps into a template you can use to easily boil down the essential info for your coworkers here: Download PTO Template. Picture this: you’re a social media manager that’s left your company Twitter account in the hands of a junior employee.

Template 96

Template Work Management Autoresponders Lock-In 96

Pam Didner

MARCH 17, 2021

Here is a quick template that you can use to create a summary of requests and gap. Many marketers tend to look for a standard template and copy the template as it is. It’s OK to look for templates, but I’d recommend that you modify the templates to fit your needs. Here are the two-pager templates you can use.

Template 97

Template Top of Funnel Planning Enterprise Management 97

Sprout Social

OCTOBER 11, 2022

Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate. What is social media moderation? Enter social media moderation.

Social Media 111

Social Media Media SWOT Guidelines 111

Sprout Social

DECEMBER 7, 2021

As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles? That’s why we asked SMMs across industries what they think is next for social media as both an industry and a profession.

Social Media 145

Social Media Social Marketing Media Paid Search Agency 145

Convince & Convert

MARCH 8, 2017

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. Objectives. Audience(s).

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

Buffer

JULY 13, 2022

Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. This is why it’s essential to create a clear and concise policy for what to do when you encounter negativity on your social media so you can tackle it before it becomes a problem for your business.

Social Media 109

Social Media Media Work Management Marketing Management 109

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. Below we’ve broken down some of the best social media monitoring tools and how to pick one that makes sense. Thing is, those engagements are invaluable to your brand.

Social Media 122

Social Media Tools Campaigns Media 122

Optinmonster

APRIL 20, 2021

A Twitter feed is the best way to accomplish that because it automatically fetches your tweets and displays them across your site. This keeps visitors engaged for longer and gets more visibility for your Twitter channel. Why Add a Twitter Feed To Your Website? Plus, adding a Twitter feed to your site has so many benefits.

Twitter 59

Twitter Display Social Media Custom Publishing 59

Sprout Social

APRIL 7, 2021

According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. Referral traffic is important because you can learn how much of your silent audience is visiting your site thanks to your social media content. However, these engagements paint an incomplete picture.

Social Media 133

Social Media Long Tail Marketing Media CTR 133

Hubspot

MARCH 25, 2020

There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few. Featured Resource: Product Marketing Email Templates [Download Now]. Click here to download the templates. Lazy copy" for email and social media that employees can copy and paste.

Template 87

Template Product Work Management Marketing Management 87

Biznology

MARCH 22, 2017

Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started. You’ve got this.

Social Media 138

Social Media Advertising Channels Media Work Management 138

Hubspot

DECEMBER 9, 2019

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients. Frustrated, I went to Google to find the answer: social media cards. I found out that on Twitter, businesses using Twitter cards get 89% more favorites, 18% more clicks, and 150% more retweets.

Social Media 99

Social Media Media Paid Search Agency Hubspot 99

Hubspot

NOVEMBER 7, 2019

When implementing your social media strategy, it's easy to realize that manually posting on multiple different websites, multiple times a day, isn't optimal for your busy schedule. While you can connect Facebook, Twitter, and Pinterest profiles, Later is best for Instagram scheduling. Are you a social media or marketing agency?

Budget Programs 98

Budget Programs Social Media Tools Enterprise Management 98

Oktopost

OCTOBER 24, 2022

This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. Every employee spotlight is different, but it’s a good idea to come up with a basic structure or template to help create your posts. 5 Best Practices for Creating an Employee Spotlight.

Social Media 109

Social Media Media Linkedin Impressions 109

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. That’s why, in today’s post, we’ll be sharing 9 expert tips on how to increase sales with social media.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Hubspot

MARCH 18, 2020

billion social media users across the globe. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. Well, it requires social media analytics and reporting. What is social media analytics? Social Media Analytics Reports.

Social Media 100

Social Media Analytics Media Work Management 100

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. How to create a buyer persona using data from social media.

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Marketing 261

DECEMBER 28, 2020

With this realization, my design brief template was born. The design brief template I share below will help overcome any communication barriers. The design brief template I share below will help overcome any communication barriers. A creative design brief template is a simple yet effective tool in any brand’s arsenal.

Template 62

Template Design Creativity Deliverability 62

SmarkLabs

JANUARY 10, 2020

Social media feeds? At least, from a business perspective, I’m not going to draw any conclusions about your personal Twitter feed.) When creating your content strategy template. How active are you on social media? These are things you should ask yourself when creating your content strategy template. Video posts?

Template 59

Template Webinar Metrics Marketing & Strategy Content 59