The Effective Marketer

MAY 20, 2011

Another interesting development that is shaking the B2B space is the increase influence of social media in buying decisions. Buyer Persona Templates and guides can be easily found on the web, for example: Buyer Persona Institute Template: [link]. Pragmatic Marketing on The Creation of Buyer Personas: [link].

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

MAY 24, 2012

Once the system is configured, the templates are setup, and everything is ready to go they simply let it run without constantly refining their tactics. Greater understanding of social media and email as complementary channels. 52% engage in regular list cleaning. 48% encourage the sharing of content in their email messages.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

The Effective Marketer

JANUARY 7, 2011

And, if you’re interested in looking at some different formats for creative briefs, check out this blog post on creative brief template review. While they don’t settle the discussion, are good sources for inspiration nonetheless. You can follow any responses to this entry through the RSS 2.0 United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

JANUARY 11, 2010

Excel Template for vendor comparison: you can download and use my template as a starting point. Just because a vendor has a great way to create dynamic content for newsletters, it won’t matter if you don’t usually send out newsletters. You get the point. United States License. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

JANUARY 27, 2014

Splunk is using Webex’s webinar registration template, so there’s not much they can do here but it is not bad. You want people to recognize the landing page whether coming from an email clickthru, a social media link or a Skype IM. Not to mention the registration form asks for way more than you should.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

The Effective Marketer

MARCH 22, 2012

SiriusDecisions says that to drive best-in-class performance, sales and marketing must align around five waterfall-based jobs: Seed (use of traditional and social media to set the stage for demand creation). SiriusDecisions has a B2B Persona template they use which you should consider for your next content creation project.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

MARCH 9, 2010

Sure, our email marketing software has some canned templates but they are very bland. After searching a bit on the web I couldn’t find any “email design gallery” or something like it that would show me different email designs. I was looking for some real-life good looking HTML emails I could use as a reference. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100