Industrial Marketing Today

AUGUST 11, 2011

Acquiring new readers (traffic) by using social media to announce your posts. Sending warmed up prospects to your telemarketing team to qualify before your sales team gets involved. Positioning you as a thought leader in an industry where you have very little recognition.

Word of Mouth 60

Word of Mouth Telemarketing Paid Search Agency Sales Qualified Leads 60

Industrial Marketing Today

OCTOBER 1, 2011

It is up to marketing to create relevant content, optimize it for search engines, promote it online via social media and other outlets, score prospects, nurture leads until they are “sales ready” before handing them off to sales. It needs to complement other marketing efforts such as telemarketing and outbound marketing programs.

Top of Funnel 60

Top of Funnel Inbound Marketing Bulldog Solutions Lead Ranking 60

Industrial Marketing Today

AUGUST 26, 2011

They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

OCTOBER 21, 2010

In case you are not familiar with the term inbound marketing, it refers to marketing tactics that focus on helping your prospects and customers find and contact you as opposed to interruptive outbound marketing such as telemarketing, direct mail, radio and TV advertisements. Some marketers also refer to it as content marketing.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60