Digital B2B Marketing

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6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

Telemarketing. If you are a modern marketer, you might despise telemarketing, but with a targeted list, it continues to be extremely effective. Particularly when targeting a finite known audience, adding telemarketing to your email and direct mail program can significantly increase the total percentage of the audience you connect with.

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Good B2B Marketing ROI Is Just Average

Digital B2B Marketing

When working on media programs, media partners will often ask for a goal, and many meet it in their proposal. Have you been running an advertising program to set meetings for years and now want to test outbound telemarketing? If you then learn you can do better, 50% will no longer be good enough to win your business.

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. For a relatively broad custom built list that is telemarketing verified, expect to pay at least $5 per name. So should you rent, buy or build an email list?

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A New Way To Connect Twitter To Lead Generation

Digital B2B Marketing

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. Marketers are just turning social into a source of email or telemarketing lists for mass outbound marketing. There is nothing social about this! Social advertisers.

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5 Steps To Improve B2B Lead Generation Program Results

Digital B2B Marketing

You are easily spending thousands on lead generation media programs each month. More robust platforms (including nearly any marketing automation program) will let you include conditional and branching logic and integrate with your sales or telemarketing systems. Demand Generation Media lead generation marketing automation'

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What Will Marketing Look Like in 2030?

Digital B2B Marketing

Thankfully telemarketing during dinner has subsided, but marketers continue to look for ways to interject. Increased frequency is one way marketing stands out, but it often isn’t welcome. Aggressive Interruption.

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Online Marketers are Creepy

Digital B2B Marketing

However, like companies that once used telemarketing during the dinner hour, some companies are focusing on measurement and forget about their audience. Retargeting ads are inexpensive and for online direct marketers, they usually perform very well on click rate, conversion rate and cost per conversion metrics.