Buzz Marketing for Technology

FEBRUARY 17, 2009

An interesting trend has started to happen with Facebook lately - Media events are turning into Facebook groups! Perhaps we have seen a whole new use of groups starting to emerge for Topical Media issues. Tags: PR Buzz Marketing Facebook.

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Buzz Marketing for Technology

AUGUST 27, 2009

An obvious win for companies looking to jump into Social Media is in the Customer Support area. As more and more customers voice their opinions online, the choice is not if you should be responding using Social Media, but when are you going to start responding! Tags: social media Customer Support.

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Buzz Marketing for Technology

AUGUST 18, 2010

So I ran across some interesting stats last week when I picked up a tweet from Jeff Bullas on the 15 essential social media facts and figures for B2B Marketing. I don’t know how you feel but I certainly feel like everything I read about Social Media is the same old thing just a rehash of something else I read before. Let me explain ….

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Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right.

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Buzz Marketing for Technology

MARCH 16, 2010

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads! Related posts: Why is measuring Lead Gen in Social Media so hard? Tweet This!

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Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook. Share this on Linkedin.

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Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.

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Buzz Marketing for Technology

MAY 18, 2009

Right now you have to think of ways to use social media as an “outpost” for your content and use that outpost to drive back to your website. I think in the next few years you will have ways of tagging pages with 1x1 pixels so you can effectively track the traffic to and from things like Facebook.

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Buzz Marketing for Technology

NOVEMBER 13, 2009

Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. But wait, social media hasn’t been around that long!

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Buzz Marketing for Technology

APRIL 21, 2010

When it comes to Social Media data the same holds up to a point! There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

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Buzz Marketing for Technology

JUNE 1, 2009

Yet another use of Social Media we didn’t expect at the inception of Web 2.0. Tags: social media. And I agree with him – what better way to get inside the mind of a potential new hire than to see how they market themselves and whether their viewpoint matches up to your.

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Buzz Marketing for Technology

SEPTEMBER 30, 2009

We are at an interesting inflection point with Social Media today. Social Media already has changed Marketing forever. Marketing is still playing catch up and will be for a while since we are still at the very early stages of the Social Media game. technologies when Social Media hit. Tags: social media.

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Buzz Marketing for Technology

NOVEMBER 13, 2009

Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. But wait, social media hasn’t been around that long! Just 4 People doing Social Media?

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Buzz Marketing for Technology

FEBRUARY 25, 2009

But what is really interesting to me is the fact that beyond Tier 3 tactics (according to the chart) you start to see the social media tactics. Tags: social media Buying Cycle. It’s a little like social networking in the sense that – success breeds success!

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Buzz Marketing for Technology

OCTOBER 27, 2009

Firey laptop batteries, defective chips, tainted foods, toothpaste that stains teeth – these are just some real examples of issues that struck companies recently that might have been headed off at the pass by Social Media. With the speed of Social Media these days – wouldn’t you love to have a few day head start?

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Buzz Marketing for Technology

JUNE 15, 2010

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Send this page to Print Friendly. Email this to a friend?

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Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media.

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Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Which media sources are relevant to your goals? Email this to a friend?

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Buzz Marketing for Technology

MARCH 9, 2009

This got me thinking about how it could apply to Social Media and how long it would take to become a Social Media Expert. But 1 hour a day x 5 days a week means you would be a social media master in about 38 years! So if I factor that into my calculation – 3 hours a day x 5 days a week means I could master social media in 12.8

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Buzz Marketing for Technology

SEPTEMBER 26, 2008

The topics they look at are what I might call social media literacy skills. tools, I find that there are still many people who haven't heard of many of these tools - blogging, tagging, RSS, etc, let alone have incorporated them into their daily professional work practice.

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Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. Popularity: 17% [ ? Share This. let us know what you think.

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Buzz Marketing for Technology

AUGUST 18, 2009

Can your social media activities cost you your job? Tags: Social Networking Facebook social media. You bet they can, and it’s my mission to show you how to avoid that fate! You are about to see a number of real-life case studies about Facebook.

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Buzz Marketing for Technology

JANUARY 28, 2010

In my own words – Influencers are individuals that write about Avaya but they also write about Cisco and Siemens in social media or otherwise. Which is why I prefer to have my communications group work with them much like they have always worked with the media. They are non partial and therefore they write about many firms.

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Buzz Marketing for Technology

OCTOBER 15, 2009

Many agencies today are offering Social Media services (if they aren’t they need to). But for many of them it is often hard to architect the strategy since so much of the knowledge of ‘who to go to’ for ‘what type of Social Media conversation’ is very internal knowledge. Tags: social media.

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Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. For Example … Product companies will have a strong social approach to product development using Social Media. Tags: social media.

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Buzz Marketing for Technology

JULY 27, 2009

Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. But I would argue having worked on several social media strategies now that this approach no longer holds. The goal of your Social Media strategy is not to find the P for People it’s to find the C for Conversations!

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Buzz Marketing for Technology

SEPTEMBER 8, 2009

In the last post called Just 4 People doing Social Media? we discussed how social media like email will eventually be in the hands of everyone in your organization. But in Social Media that approach wont work. The reason being is that each Social Media site has its own “norms” of behaviors that go with them.

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Buzz Marketing for Technology

SEPTEMBER 10, 2009

There are 2 ways in which you can use social media to innovate when it comes to developing new products. Therefore I think the second type of innovation you can get from Social Media is Problem led innovation. Social Media holds a lot of promise for companies both small and large especially when it comes to Product innovation.

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Buzz Marketing for Technology

SEPTEMBER 22, 2009

Tags: Facebook social media. You can also check out our other eBooks, including: Five Facebook Strategies for Your Business Seven Ways Facebook Will Change Your Life Five Ways Facebook Can Get You Fired.

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Buzz Marketing for Technology

NOVEMBER 17, 2010

I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center. I like to say I never read a Social Media case study that was titled “We Ignored this Tweet and everything was Great!” But I also hear all the horror stories about the customer who they ignored and it got worse.

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Buzz Marketing for Technology

MAY 4, 2010

So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad. Totally awesome concept – as an advertiser I finally have the option to have a page ad that actually clicks through to my website directly and that can be totally tracked like all my other media, digitally!

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Buzz Marketing for Technology

JANUARY 30, 2013

Well here are 9 of them: 1) QR codes and 2D Tags in general are ugly, generic and mess with a brand’s aesthetic, destroying much of the investment made by brands to develop distinct brand identities. One place, however, that we are seeing increasing aversion to QR Code use is among consumer-oriented brand marketing.

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Buzz Marketing for Technology

AUGUST 12, 2009

Every week my virtual social media team and I are listening to 1000 – 2500 mentions of Avaya plus a bunch of “Conversations” we are tracking (see Forget Audience Segmentation – Segment by Conversation! ) Tags: Sales social media Customer. In fact, I talk to customers EVERYDAY, even several times a day. With Twitter!!

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Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. Tags: Social Media. Let me explain ….

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Buzz Marketing for Technology

DECEMBER 7, 2009

So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Product companies will have a strong social approach to product development using Social Media. Tags: Social Media. Let me explain ….

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Buzz Marketing for Technology

JANUARY 5, 2010

Social media has forever changed the balance of nature in favor of the customer. It’s an odd dynamic I see in play today – Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social. Tags: Communications Customer Customer Support Social Media User Generated Content.

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Buzz Marketing for Technology

JULY 30, 2009

Many services started to pop up after that to create and host a social media news room for companies. And BINGO you have the same thing just using your existing social media presences and wiring them together and it’s free! Tags: Facebook social media. shout out to Andy Sernovitz who runs a blog by that name - [link] ).

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