Everything Technology Marketing

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Is B2B Marketing Ready for Social Media? Take the Survey to Find Out.

Everything Technology Marketing

Traditional marketing tactics are losing effectiveness, and new tactics such as social media are still perceived as unproven. And while social media is a success story in consumer markets, adoption in B2B markets is still lagging. B2B marketing is undergoing dramatic change.

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Reengineering the White Paper - How to Build a Lead Stream by Shifting Tactics from “Send and Sell” to “Entice and Engage”

Everything Technology Marketing

This second part of the series discusses how bringing a white paper to market must now radically change given the abundance of white papers and, more important, because online marketing tools (including but not limited to social media) enable marketers to get readers to come to them.

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The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 2 – Content marketing Content marketing went mainstream in 2011.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. This also means that more stringent demands for proof of ROI and revenue impact will be placed on social media investment.

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. DiscoverOrg | [link] DiscoverOrg is the leading IT marketing tool used by the top IT vendors targeting the IT departments of Fortune Ranked, Mid-Market, and SMB companies in North America.

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Why care about B2B Content Marketing?

Everything Technology Marketing

This finding doesn't come as a surprise considering that content marketing has emerged as a B2B strategy primarily to drive inbound lead generation (in response to outbound B2B tactics becoming increasingly ineffective). Content not critical for social media engagement?

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5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

So let's take a look at how we can break marketing operations into smaller steps and tactics. Step 1 - Establish a Formal MO Function Marketing is getting more complex with new technologies such as social media, new tools like marketing automation, and higher performance and ROI expectations. This can be intimidating at first.

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