Everything Technology Marketing

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What B2B Marketing Tactics Are Up, Down, Flat? (Survey Sneak Peek)

Everything Technology Marketing

We are currently conducting a social media survey among B2B marketing professionals, and one of the questions is aimed at better understanding what activities marketing teams are doing more or less of than 3 years ago. The next big jump is in content creation - 68% of respondents have increased this tactic in their marketing mix.

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

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Is B2B Marketing Ready for Social Media? Take the Survey to Find Out.

Everything Technology Marketing

Traditional marketing tactics are losing effectiveness, and new tactics such as social media are still perceived as unproven. And while social media is a success story in consumer markets, adoption in B2B markets is still lagging. B2B marketing is undergoing dramatic change.

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Reengineering the White Paper - How to Build a Lead Stream by Shifting Tactics from “Send and Sell” to “Entice and Engage”

Everything Technology Marketing

This second part of the series discusses how bringing a white paper to market must now radically change given the abundance of white papers and, more important, because online marketing tools (including but not limited to social media) enable marketers to get readers to come to them.

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The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. Social media has clearly evolved from the experimental stage to become an established marketing tactic and lead generator in 2011. 2 – Content marketing Content marketing went mainstream in 2011.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. This also means that more stringent demands for proof of ROI and revenue impact will be placed on social media investment.

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Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. Marketing automation is on the rise.