WriteSpark

FEBRUARY 18, 2009

Social Media. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey. 

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

MAY 14, 2013

Our research team, Hinge Research Institute, reviewed findings from our survey on 500 CEOs, executives and marketers from professional services firms for the book Online Marketing for Professional Services. The three groups of professionals we surveyed included average growth firms, high growth firms, and a panel of experts.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

MAY 14, 2013

Our research team, Hinge Research Institute, reviewed findings from our survey on 500 CEOs, executives and marketers from professional services firms for the book Online Marketing for Professional Services. The three groups of professionals we surveyed included average growth firms, high growth firms, and a panel of experts.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

FEBRUARY 1, 2011

For those ideas, look to the following surveys of buyers for a broad range of IT products: Eccolo Media 2010 B2B Technology Collateral Survey Report : Includes clear and helpful data on the use of different types of print and multimedia collateral during the buying process.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

For those ideas, look to the following surveys of buyers for a broad range of IT products: Eccolo Media 2010 B2B Technology Collateral Survey Report : Includes clear and helpful data on the use of different types of print and multimedia collateral during the buying process.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

APRIL 8, 2014

The media company UBM Tech found in a survey that 63 percent of IT buyers will only consider information useful if it''s less than 18 months old.* Promotes a major product or service that will continue to be sold by your company. Why reinvent the wheel with a new paper when you can revive an existing content asset?

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

JUNE 12, 2012

According to an Eccolo Media survey of IT buyers, ". These bloated documents can mean not only diminished marketing results, but also a missed opportunity for delivering the information prospects seek. white papers that don't contain enough technical information are more likely to disappoint than those that possess too much.".

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120